MGA ENTERTAINMENT DOMINATES AUGUST DOLL AND TOY SALES, SETTING STAGE FOR EXCITING HOLIDAY SEASON

Little Tikes®, L.O.L. Surprise™ and Rainbow High™ Lead at Retail for August 2020

CHATSWORTH, CALIF. (SEPT. 14, 2020) – In a year that has brought major shifts at retail and in consumer purchase habits, MGA Entertainment (MGAE), the fastest growing and largest privately held global toy company, is setting the stage for an exciting holiday season. According to The NPD Group, MGAE is the No. 1 Dolls corporate manufacturer year to date (YTD) for August and has the No. 1 and No. 2 toys YTD. Parent-trusted brand ® outperformed the industry in August, with sales up 90%.

Additionally, MGAE holds two of the top ten toy properties in the U.S. YTD: L.O.L Surprise! at NO.1 and Little Tikes at NO. 8. MGAE also captured 9 of the top 10 items in Dolls. As for number of MGAE items in the top 50, MGAE has 16 of the top 50 items YTD, or a whopping 32 percent of top 50 toys; as well as 15 of the top 50 for the month of August.

“Team MGAE, over and over again, has created blockbuster toys and fashion dolls in a very tough market,” said Isaac Larian, CEO and Founder of MGA Entertainment. “From to Moxie to Project MC2 to now L.O.L Surprise! (NO. 1 and NO. 2 fashion doll) and Rainbow High, which is the 3rd best-selling fashion doll – and growing – after only four weeks on retail shelves.”

According to The NPD Group**, • MGA had 4 of the top 5 Fashion Dolls Class items in August. o L.O.L. Surprise! O.M.G. Doll (NO. 1) o L.O.L. Surprise! O.M.G. Lights (NO. 2) o Rainbow High Doll Asst (NO. 3) o L.O.L. Surprise! JK Mini Fashion Doll (NO. 4) • L.O.L. Surprise! was the NO. 2, Rainbow High NO. 5 and Na! Na! Na! Surprise NO. 6 Growth Property in total Dolls for the month of August. • Rainbow High Doll Asst was the NO. 7 Doll and was the NO. 3 Fashion Doll for August. • L.O.L. Surprise! was the NO. 2 and Rainbow High NO.4 property in the Fashion Dolls & Accessories SubSegment in August. • MGA also has a 49% dollar share of the Playset Dolls and Accessories Segment YTD. • L.O.L. Surprise! O.M.G. Doll Asst was the NO. 1, L.O.L. Surprise! O.M.G. Lights Asst NO. 7 and Rainbow High Doll Asst was the NO. 13 item in total toys in August.

About MGA Entertainment MGA Entertainment, a consumer entertainment products company headquartered in Chatsworth, California, creates innovative proprietary and licensed products including toys and games, dolls, consumer electronics, home décor, stationery and sporting goods. The MGA family includes award-winning brands such as L.O.L. Surprise™, Little Tikes®, Num Noms™, Poopsie Slime Surprise™, Bratz®, Na! Na! Na! Surprise™, Baby Born Surprise™, Rainbow High™, Secret Crush™ and Zapf Creation®. Visit us at www.mgae.com.

**(Source: The NPD Group/Retail Tracking Service/US Toys/Dollars/August 202