DOCSLIB.ORG

Twisted Sisters W to Makepersonalappearancesonbehalfoftheinitiative

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Twisted Sisters W to Makepersonalappearancesonbehalfoftheinitiative s SECTION II: MARKETING: Brands FASHION: WWDCoterie focus on the gold at Fall looks the Winter Olympics, from St. John pages 8 and 9. Collection (right) and s NEWS: Oscar de la Renta Escada, said in talks with potential page 4. beauty investor, page 2. Women’s Wear Daily • The Retailers’ Daily Newspaper • February 10, 2010 • $3.00 WSportswearWDWEDNESDAY Twisted Sisters By Julie Naughton and Pete Born Gathering two of music’s most eccentric (and eccentrically dressed) personalities in one room at a restaurant known as a cross-dresser paradise is a recipe for spontaneous personality combustion — especially when the two in question are Lady Gaga and Cyndi Lauper at Lucky Cheng’s in Manhattan. It’s a sartorial match made in heaven (or, for some, that other place) — Lauper, who rose to fame in the Eighties as much for her outrageous getups and rainbow-hued hair as for her number- one records, and Gaga, who wears everything from a hair bow made of her own hair to Giorgio Armani Privé. It’s also a meeting to talk about sex: specifically, the ad campaign for the MAC AIDS Fund, where the two have teamed up. Both women are expected to make personal appearances on behalf of the initiative. See Twisted, Page6 SEN K RIC E Cyndi Lauper and Lady Gaga PHOTO BY KYLE KYLE PHOTO BY 2 WWD, WEDNESDAY, FEBRUARY 10, 2010 WWD.COM De la Renta Said Eyeing Beauty Venture By Lisa Lockwood In August 2008, Arden filed a counterclaim against de la Renta, alleging that under terms WWDWEDNESDSportswearAY NEW YORK — Oscar de la Renta may be cooking of the designer’s cosmetics and fragrance li- up a new beauty deal. censing agreement, YSL was the actual owner FASHION According to sources close to the company, of the brand’s trademark rights and was the s 4 St. John Collection, Escada and Kimberly Ovitz de la Renta is in discussions with a private eq- only party that could sue for infringement. are mixing it up for fall with textured jackets, Art uity investor who might take a minority stake The issue went to arbitration and a deal was Deco ensembles and oversize cardigans. in a newly established company, Oscar de la worked out in late December. Renta Beauty. Sources speculate a deal could be De la Renta has been actively expanding GENERAL reached within the next few weeks. on the international and domestic fronts in re- In December, de la Renta got back his beauty cent years, and developing a beauty business 1 Separated by a generation, pop stars Lady Gaga license from L’Oréal as a result of arbitration in-house would take some serious financial and Cyndi Lauper got together to talk about their stemming from an 18-month legal dispute that investment. involvement in the MAC AIDS Fund. involved the license holder, YSL Beauté, which At a WWD luxury forum in September, Bolen Oscar de la Renta is said to be negotiating with was acquired by L’Oréal in 2008, and the distrib- said through the recession and beyond, “noth- 2 a minority investor in his relaunched beauty utor Elizabeth Arden Inc. ing is off the table as far as moving the business company, which could have broader implications. Alex Bolen, chief executive officer forward.” Bolen was up front about the reces- of Oscar de la Renta, declined sion’s impact on the luxury sec- The power of personality is alive and well for comment on negotiations for a tor during his talk and said 8 Winter Olympics marketers, as they put their new beauty deal. the firm needs to develop a prestige and cash behind top athletes. Sources told WWD a private wide range of products and equity investor was introduced prices. “We have opportuni- 10 Bergdorf Goodman opened a shop on Tuesday to de la Renta’s firm through ties at the high [end]. We have for infants to size 6 on its seventh floor called a financial intermediary. The opportunities at the low. We Little BG, with a floor-to-ceiling tree house. potential investor already has need to pursue both of them,” 11 Weakness in the U.S. Dockers and Signature holdings in the beauty indus- said Bolen. lines and soft sales in Europe and Japan hurt try and would focus on de la In recent seasons, de la quarterly and year-end results for Levi Strauss. Renta’s fragrance business, Renta has entered the fash- as well as expand the brand ion jewelry category, now a 14 Reports the EU was set to aid Greece with its into cosmetics and skin care. growing multimillion-dollar debt crisis helped push retail stocks up 1.2 Eventually, the investor could business. At the other end of percent and the Dow back over 10,000. conceivably get involved in the spectrum, the designer 14 Even as fourth-quarter sales rose 8.6 percent at the apparel and retail side of has been doing a strong busi- A look from St. John International Flavors & Fragrances Inc., profits de la Renta’s business, which ness in furs and bridal gowns Collection. slid 3.1 percent to $47.4 million. has seen much better results priced at more than $20,000, in recent years than the beauty Bolen said. WWD Coterie Section II is included in this issue. business. De la Renta’s whole- Overseas retail expansion is Classified Advertisements.................................................................................................15 sale business does about $100 one area where the company has TO E-MAIL REPORTERS AND EDITORS AT WWD, THE ADDRESS IS million in volume. been on the move. In September, [email protected], USING THE INDIVIDUAL’s NAME. The Oscar fragrance. De la Renta’s classic original fra- de la Renta opened its first store in WWD IS A REGISTERED TRADEMARK OF ADVANCE MAGAZINE PUBLISHERS INC. COPYRIGHT ©2010 grance, called Oscar, was developed the Middle East, in Dubai, as well FAIRCHILD FASHION GROUP. ALL RIGHTS RESERVED. PRINTED IN THE U.S.A. in partnership with Milton Stern and launched as a directly owned store in Madrid and a fran- VOLUME 199, NO. 29. WWD (ISSN 0149–5380) is published daily (except Saturdays, Sundays and holidays, with one additional issue in January, July, October and December, two additional issues in April, May, June, August, and November, in 1977. Over the decades, the fragrance license chised one in Athens. The company also opened and three additional issues in February, March and September) by Fairchild Fashion Group, which is a division of Advance has changed ownership several times, being ac- a 400-square-foot boutique in Harrods in London Magazine Publishers Inc. PRINCIPAL OFFICE: 750 Third Avenue, New York, NY 10017. Shared Services provided by Condé quired in succession by Avon Products Inc., El- in September. The company has nine freestanding Nast Publications: S. I. Newhouse, Jr., Chairman; Charles H. Townsend, President/CEO; John W. Bellando, Executive Vice President/COO; Jill Bright, Executive Vice President/Human Resources. Periodicals postage paid at New York, NY, and Sanofi SA, YSL Beauté and finally L’Oréal. At its stores globally and an online site. at additional mailing offices. Canada Post Publications Mail Agreement No. 40644503. Canadian Goods and Services peak in the late Eighties-early Nineties, Oscar Building international sales through its Tax Registration No. 886549096-RT0001. Canada Post: return undeliverable Canadian addresses to: P. O . Box 503, RPO and its subsequent fragrance siblings generated wholesale business has been another key pri- West Beaver Cre, Rich-Hill, ON L4B 4R6 POSTMASTER: SEND ADDRESS CHANGES TO WOMEN’S WEAR DAILY, P. O . Box 15008, North Hollywood, CA 91615–5008. FOR SUBSCRIPTIONS, ADDRESS CHANGES, ADJUSTMENTS, OR BACK a combined wholesale volume of $110 million. It ority. The designer’s collections are available ISSUE INQUIRIES: Please write to WWD, P. O . Box 15008, North Hollywood, CA 91615-5008, call 800-289-0273, or visit currently does an estimated $30 million in whole- at Boutique 1 in Dubai; Saks Fifth Avenue in www.subnow.com/wd. Please give both new and old addresses as printed on most recent label. Subscribers: If the Post Office alerts us that your magazine is undeliverable, we have no further obligation unless we receive a corrected address sale volume, according to industry sources. Riyadh and Jeddah, Saudi Arabia, and Harvey within one year. If during your subscription term or up to one year after the magazine becomes undeliverable, you are According to The NPD Group, the original Nichols in Riyadh. Last year, the company inked ever dissatisfied with your subscription, let us know. You will receive a full refund on all unmailed issues. First copy of Oscar fragrance is still in the top 100 of women’s a deal to operate freestanding Oscar de la Renta new subscription will be mailed within four weeks after receipt of order. Address all editorial, business, and production correspondence to WOMEN’S WEAR DAILY, 750 Third Avenue, New York, NY 10017. For permissions and reprint requests, scents in the U.S. In addition, the entire Oscar boutiques in Qatar, Saudi Arabia and the United please call 212-630-4274 or fax requests to 212-630-4280. Visit us online at www.wwd.com. To subscribe to other franchise, which includes 15 fragrances, varia- Arab Emirates, with plans to unveil five stores in Fairchild magazines on the World Wide Web, visit www.fairchildpub.com. Occasionally, we make our subscriber list available tions and spin-offs, is selling among the top 50 Dubai, Abu Dhabi, Doha, Riyadh and Jeddah in to carefully screened companies that offer products and services that we believe would interest our readers.
Load more

Recommended publications
  • “'From Our Lips:' Lipstick As Consumer Technology and the MAC VIVA
    Document generated on 09/29/2021 4:26 p.m. Scientia Canadensis Canadian Journal of the History of Science, Technology and Medicine Revue canadienne d'histoire des sciences, des techniques et de la médecine “‘From Our Lips:’ Lipstick as Consumer Technology and the MAC VIVA GLAM Advertising Campaigns” Andrea Benoit Canada’s Usable Past: Consumer Technologies in Historical Article abstract Perspective Lipstick has remained a stable technology for over five thousand years, while Volume 36, Number 1, 2013 influenced by social and cultural mores, and ideas about sexuality, gender and class. This is particularly evident in the twentieth century since lipstick has URI: https://id.erudit.org/iderudit/1025791ar become a consumer technology, as evidenced by the fundraising lipstick VIVA DOI: https://doi.org/10.7202/1025791ar GLAM. Made by the originally Canadian brand MAC Cosmetics, sales of VIVA GLAM generate funds for the brand's own AIDS charity, the MAC AIDS Fund. VIVA GLAM’s advertising was initially controversial because it featured drag See table of contents performer RuPaul in 1995 and Canadian crooner k. d. lang in 1997. More recently, VIVA GLAM’s advertising has featured singers Cyndi Lauper and Lady Gaga and promoted safe sex behaviours amongst young heterosexual women. Publisher(s) Lipstick’s meaning and function continues to adapt to its historical circumstances, particularly around gender norms, and VIVA GLAM is a new CSTHA/AHSTC chapter in this cultural history of lipstick as a consumer technology. ISSN 1918-7750 (digital) Explore this journal Cite this article Benoit, A. (2013). “‘From Our Lips:’ Lipstick as Consumer Technology and the MAC VIVA GLAM Advertising Campaigns”.
    [Show full text]
  • 'From Our Lips:' Lipstick As Consumer Technology and the MAC
    Document generated on 09/28/2021 6:14 a.m. Scientia Canadensis Canadian Journal of the History of Science, Technology and Medicine Revue canadienne d'histoire des sciences, des techniques et de la médecine “‘From Our Lips:’ Lipstick as Consumer Technology and the MAC VIVA GLAM Advertising Campaigns” Andrea Benoit Canada’s Usable Past: Consumer Technologies in Historical Article abstract Perspective Lipstick has remained a stable technology for over five thousand years, while Volume 36, Number 1, 2013 influenced by social and cultural mores, and ideas about sexuality, gender and class. This is particularly evident in the twentieth century since lipstick has URI: https://id.erudit.org/iderudit/1025791ar become a consumer technology, as evidenced by the fundraising lipstick VIVA DOI: https://doi.org/10.7202/1025791ar GLAM. Made by the originally Canadian brand MAC Cosmetics, sales of VIVA GLAM generate funds for the brand's own AIDS charity, the MAC AIDS Fund. VIVA GLAM’s advertising was initially controversial because it featured drag See table of contents performer RuPaul in 1995 and Canadian crooner k. d. lang in 1997. More recently, VIVA GLAM’s advertising has featured singers Cyndi Lauper and Lady Gaga and promoted safe sex behaviours amongst young heterosexual women. Publisher(s) Lipstick’s meaning and function continues to adapt to its historical circumstances, particularly around gender norms, and VIVA GLAM is a new CSTHA/AHSTC chapter in this cultural history of lipstick as a consumer technology. ISSN 1918-7750 (digital) Explore this journal Cite this article Benoit, A. (2013). “‘From Our Lips:’ Lipstick as Consumer Technology and the MAC VIVA GLAM Advertising Campaigns”.
    [Show full text]
  • MAC Pickney.Pdf
    Tracy Pickney and Porsha DeVault- MAC Artists Dillard’s- Parkdale Mall Beaumont, Texas A Port Arthur, Texas native Tracy has a passion for make up and skin care. As an esthetician and owner of Facial Impressions she was drawn to cosmetics. She is deeply rooted in the company in which she works, and enjoys every bit of community service she participates in. She is an artist and the head coordinator (Viva Glam Ambassador) of all non profit and charity events her counter participates in. In addition to that Tracy holds the title of Global Volunteer Initiative Project Leader, for Houston 1. She has spear headed many successful events within her store of employment. Porsha, a native to Beaumont, Texas has had a life long infatuation with make up. Her love for make up dates back to as early as she can remember. After completing a degree in Criminal Justice, she decided to pursue a career in make up. She works very closely with Tracy, in an effort to make a change in their community. The History of the Company The Creators Frank Toskan- Make up Artist and Photographer & Frank Angelo- Beauty Salon Owner The purpose of starting the line was due to the lack of variety of colors available for photographers and make up artist. The guys literally started making the cosmetics in their kitchen. They started selling them in Franks salon to fellow make up artist and photographers. All Races, All Sexes, All Ages Due to the rising number of AIDS cases in 1994 the MAC AIDS FUND was born… With Aids spreading across the world, the cofounders searched for ways to help with and respond to the epidemic.
    [Show full text]
  • Relaciones Públicas III ECO MAC INTRODUCCIÓN MAC Cosmetics
    Victoria Molina Togni Dolores Chulia Universidad de Palermo TP FINAL: Relaciones Públicas III ECO MAC INTRODUCCIÓN MAC cosmetics, es una marca de maquillaje mundialmente conocida en el ámbito de la belleza. En este trabajo abordaremos la marca de una manera completamente diferente. ECO MAC cosmetics, se encargará de llegar de una manera novedosa y particular a la vida de las personas fanáticas de su maquillaje y a su vez del medio ambiente. La marca, en sus lanzamientos de nuevas colecciones, mantiene un eje, una idea y un concepto bastante similar entre todos aquellos nuevos productos. La idea y el concepto de este nuevo lanzamiento es poder lograr captar la atención de un nuevo público sin dejar de lado el que acompañó a MAC todos estos años que estuvo presente en el mercado. Apoyando la nueva idea mundial, que se está planteando en todos los ámbitos publicitarios de poder ayudar al medio ambiente y volverse una marca ecológica, ECO MAC cosmetics se plasma de la mejor manera posible en relación a la belleza y el cuidado de la piel. A continuación, abordaremos todo el proyecto con todas sus partes propiamente dichas en relación al marketing, comunicación y medios. 0 PARTE 1: ANÁLISIS DE SITUACIÓN De la empresa seleccionada para realizar la acción de RSE recabar información sobre: - La historia de la empresa: muy breve 5 momentos claves en la formación de la Empresa. - Misión, visión, objetivos, valores, principios de la misma. - Productos y servicios que ofrecen -¿Cuáles son los productos que ofrece? ¿Cuál sería el atributo diferencial? ¿Qué lo diferencia de la competencia? ¿Es percibido por el consumidor? ¿Cuál es su precio? ¿Cómo es la relación precio calidad? ¿Es percibida por el consumidor? - Logística - Selectiva esta distribución cuenta con un número de distribuidores reducido, todos estos además, deben cumplir diversos requisitos.
    [Show full text]
  • Package As a Part of Brand. Case Study Mac Cosmetics Brand
    Olga Kleimenova PACKAGE AS A PART OF BRAND. CASE STUDY MAC COSMETICS BRAND. Thesis CENTRIA UNIVERSITY OF APPLIED SCIENCES Degree Program in Industrial Management February 2015 ABSTRACT Unit Date Author Technology Unit, Ylivieska Fabruary 2015 Olga Kleimenova Degree programme Industrial Management Name of thesis PACKAGE AS A PART OF BRAND. CASE STUDY MAC COSMETIC COMPANY Instructor Pages Ossi Päiväläinen 44+6 Supervisor Ossi Päiväläinen By the development of the market, all the sectors have realized that an approach for the brand’s creation should be rethought. Manufacturers and resellers have learnt that packaging is an important element of any brand and helps to communicate with potential clients. That is why not only designers and polygraphists have become to participate in processes of the package creation. The reality is that the packaging of any product has changed its functions much, and does not serve only as a protection any more. This work presents the study whose objective was to investigate what brand is and how brands have to be managed. Processes of brand´s creation and development were described in the 1 chapter. Packaging history was presented as well as process of package development. The thesis shows and clarifies all the processes during the package’s creation. The 4th chapter was dedicated to the description of main functions of the package in a brand´s formation and promotion. The practical part of this thesis work was dedicated to a case study of MAC cosmetic company. The brand features and packages specification have been studied. The aspects of how packaging influences brand´s identity, the recognition among competitors and awareness among customers and how the brand helps to communicate with clients are described.
    [Show full text]
  • Black Women and the Relationship Between Beauty Standards
    THE BEAUTY GAP: BLACK WOMEN AND THE RELATIONSHIP BETWEEN BEAUTY STANDARDS AND THEIR DECISION TO PURCHASE MAC COSMETICS by JALEESA JANELLE REED (Under the Direction of Katalin Medvedev) ABSTRACT This qualitative study examined the relationship between millennial Black women and MAC Cosmetics and compared their experiences and sentiments to the existing literature on millennials to investigate if there were discrepancies. Data was collected through semi-structured interviews with 12 participants. Three major themes emerged from the interview data: 1) Self-image management and presentation are important to millennial Black women who use MAC to create and reinforce an acceptable image for themselves as well as mainstream society. 2) Millennial Black women have an emotional relationship with MAC, which is created and influenced by specific aspects of the store environment and the customer service they experience at the MAC counter and 3) MAC employees’ ability to educate millennial Black women on new makeup techniques, while also providing them with professional expertise in regards to product choice, makes them feel empowered, which increases brand loyalty. INDEX WORDS: MAC Cosmetics, Black women, African American women, Millennials, Intersectionality, Queer Theory, Beauty THE BEAUTY GAP: BLACK WOMEN AND THE RELATIONSHIP BETWEEN BEAUTY STANDARDS AND THEIR DECISION TO PURCHASE MAC COSMETICS by JALEESA REED BS, The University of Georgia, 2013 A Thesis Submitted to the Graduate Faculty of The University of Georgia in Partial Fulfillment of the Requirements for the Degree MASTER OF SCIENCE ATHENS, GEORGIA 2015 © 2015 Jaleesa Reed All Rights Reserved THE BEAUTY GAP: BLACK WOMEN AND THE RELATIONSHIP BETWEEN BEAUTY STANDARDS AND THEIR DECISION TO PURCHASE MAC COSMETICS by JALEESA REED Major Professor: Katalin Medvedev Committee: Denise C.
    [Show full text]
  • Desire for Good: the Mac Viva Glam Advertising Campaign
    DESIRE FOR GOOD: THE MAC VIVA GLAM ADVERTISING CAMPAIGN by ANGELINE LUCINDA WEISS (Under the Direction of James F. Hamilton) ABSTRACT This study examines the multi-stage advertising campaign produced by MAC Cosmetics for Viva Glam, a line of products whose entire selling price is donated to the MAC AIDS Fund. The advertisements appeared between 1994 and 2010, and featured celebrity endorsers RuPaul, k.d. lang, Li’l Kim, Mary J. Blige, Elton John, Shirley Manson, Pamela Anderson, Cyndi Lauper and Lady Gaga. Using textual analysis, the advertisements were analyzed for how desire is generated by the codes they employ. Results of this reading indicate that while the advertisements may appear subversive, they are still contained within the dominant. INDEX WORDS: HIV/AIDS, Cause-Related Marketing, Advertising, MAC Cosmetics DESIRE FOR GOOD: THE MAC VIVA GLAM ADVERTISING CAMPAIGN by ANGELINE LUCINDA WEISS B.A., Smith College, 2001 A Thesis Submitted to the Graduate Faculty of The University of Georgia in Partial Fulfillment of the Requirements for the Degree MASTER OF ARTS ATHENS, GEORGIA 2010 © 2010 Angeline Lucinda Weiss All Rights Reserved DESIRE FOR GOOD: THE MAC VIVA GLAM ADVERTISING CAMPAIGN by ANGELINE LUCINDA WEISS Major Professor: James F. Hamilton Committee: Peggy Kreshel Elli Lester Roushanzamir Electronic Version Approved: Maureen Grasso Dean of the Graduate School The University of Georgia December 2010 DEDICATION For my parents, Peggy and Joel Weiss whose patience and support never wavered, even when I could not see the escape from my own self doubt My dear friends, Rae, Christopher, Rand and Thom I will never forget you and I know that there will be a cure one day And to the memory of Dr.
    [Show full text]
  • Utilizing Public-Private Partnerships to Further the Prevention & Treatment of Hiv/Aids
    December 2019 UTILIZING PUBLIC-PRIVATE PARTNERSHIPS TO FURTHER THE PREVENTION & TREATMENT OF HIV/AIDS The Harvard University Institute of Politics Health Policy Program Policy Program Co-Chairs Ryan Zhang Swathi Srinivasan HealtH Policy Group Co-Chairs Alex Grayson Cathy Sun Associate Editor Otto Barenberg AutHors Sadia Demby Matt Dickey Nicole Fintel Jay Garg Yvette Han Michael Hla Mariam Kish Marin Lang Michelle Lara Varshini Odayar Reem Omer Simran Shah Aristotle Vainikos ABOUT THE INSTITUTE OF POLITICS POLICY PROGRAM The Institute of Politics is a nonprofit organization located in the John F. Kennedy School of Government at Harvard University. It is a living memorial to President John F. Kennedy, and its mission is to unite and engage students, particularly undergraduates, with academics, politicians, activists, and policymakers on a nonpartisan basis and to stimulate and nurture their interest in public service and leadership. The Institute strives to promote greater understanding and cooperation between the academic world and the world of politics and public affairs. Led by a Director, Senior Advisory Board, Student Advisory Committee, and staff, the Institute provides wide-ranging opportunities for both Harvard students and the general public. This report is the result of a semester-long intensive effort by a team of undergraduates. The Institute of Politics does not endorse specific policy positions; accordingly, all views expressed in this publication should be understood to be solely those of the authors. 2019 by the Institute of Politics. All rights reserved. Institute of Politics Harvard University 79 John F. Kennedy Street Cambridge, MA 02138 Tel: (617) 495-1360 Fax: (617) 496-4344 Web: www.iop.harvard.edu Email: [email protected] 1 Executive Outline 1.
    [Show full text]
  • FATECS Curso De Publicidade E Propaganda
    Faculdade de Tecnologia e Ciências Sociais Aplicadas - FATECS Curso de Publicidade e Propaganda Coordenação de Monografia e Pesquisa ANA CAROLINA FONSECA PONTES MAC – MAQUIAGEM E RESPONSABILIDADE SOCIAL: UM ESTUDO DE CASO SOBRE O FUNDO MAC AIDS (MAF). Brasília 2015 ANA CAROLINA FONSECA PONTES MAC – MAQUIAGEM E RESPONSABILIDADE SOCIAL: UM ESTUDO DE CASO SOBRE O FUNDO MAC AIDS (MAF). Trabalho de conclusão de curso(TCC) apresentado como requisito para a aprovação no curso de Bacharelado em Publicidade e propaganda do Centro Universitário de Brasília. Orientador: Prof. Tatyanna Braga. Brasília 2015 ANA CAROLINA FONSECA PONTES MAC – MAQUIAGEM E RESPONSABILIDADE SOCIAL: UM ESTUDO DE CASO SOBRE O FUNDO MAC AIDS (MAF). Trabalho de conclusão de curso(TCC) apresentado como requisito para a aprovação no curso de Bacharelado em Publicidade e propaganda do Centro Universitário de Brasília. Orientador: Prof. Tatyanna Braga. Brasília, 23 de Novembro de 2015. Banca Examinadora _____________________________________ Prof. MsC. Tatyanna Braga. Orientadora __________________________________ Prof. MsC. Gisele Mota Ramos. Examinador __________________________________ Prof. MsC. Andréa Cordeiro. Examinador AGRADECIMENTO Agradeço, primeiramente, a Deus pela realização e conclusão deste trabalho, fonte de inspiração e paz e aos meus familiares e amigos, sem os quais, nada teria sido possível. Dedico este trabalho a meu futuro marido, Matheus Brandão, que sempre esteve ao meu lado nos momentos de estudo. Aos meus pais, Shirley e Marcio. Agradeço, também, a professora Tatyanna Braga, exemplo a ser seguido, por sempre ter-se mostrado disposta e compreensiva. Por fim, a todos aqueles que contribuíram, direta ou indiretamente, para a conclusão deste trabalho. “Para um apóstolo moderno, Uma hora de estudo é uma hora de oração.” São Josemaría Escrivá RESUMO .
    [Show full text]