[email protected]•(267) 907-4683 Richard G. Levering, III Philadelphia, Pennsylvania www.brandsontherun.com

Senior-Level Director

Vast and proven experience driving awareness and generating revenue through innovative and highly effective omni-channel brand marketing strategies.

Dynamic, entrepreneurial, and highly competent Senior-Level Marketing Director with keen aptitude for creating engaging and consistent customer experience across all channels. Unique talent for finding innovative and effective ways to connect with targeted audiences and influence consumer patterns. Solid track record of accomplishments and success overseeing creative development, brand partnerships, social media, , , and other consumer engagement initiatives. Poised to leverage clear messaging that reflects brand’s unique values and personality.

Areas of Expertise

• Brand & Awareness • Team Building & Leadership • Competitive Intelligence • Campaign Management • Program Monitoring Evaluation • Budget Allocation • Stakeholder Engagement • Strategic Planning & Execution • Data-Driven Decision Making • Building Influencer Partnerships • Branding Strategy • Brand Storytelling

Accomplishments

• Spearheading innovative and cost-effective marketing strategies for high-profile that resulted in increased , brand visibility, and market expansion.

• Taking initiative to streamline field operations and internal processes to improve campaign effectiveness, reduce overall costs, and ensure optimal return on investment.

• Leading highly effective partnership building activities and facilitating sponsorship negotiations as primary interface between brand and executive client teams.

• Exhibiting ability to capitalize on long-term branding strategies as evidenced by enabling acquisition two products by world renowned brands.

Career Experience

Brands on the Run, Philadelphia, PA 2018 – Present Brand Marketing Consultant Engaged by client executive teams from CPG industries to support businesses stimulate business success through effective management and streamlining of marketing channels. Review existing channels and messaging strategies to identify opportunities for enhancement and improvement. Maintain open lines of communication with campaign stakeholders to ensure alignment with overarching business goals and marketing requirements. • Building engaging and compelling branding strategies that reflect brand’s personality and convey brand to masses in a way that boosts sales, customer loyalty, and . • Demonstrate exceptional ability to interview, train, and lead a talented team of high performing of brand ambassadors that possess an unwavering commitment to exceeding identified goals. CORE Hydration & Organic, Philadelphia, PA 2015 – 2018 Mid-Atlantic Regional Manager Provided comprehensive leadership, oversight, and direction to marketing field team comprised of seven field marketing managers and more than 50 brand ambassadors across Philadelphia, DC, and Boston. Led implementation of periodic recaps to share success with CD distributors, partners, and shareholders. Built collaborative campaigns with Philadelphia Eagles, Philies, 76ers, regional bloggers, fitness studio and gym owners, top fitness instructors, and IG influencers. • Played an integral role in helping company to from $700K annual turnaround to more than $6.8M within one-year with acquisition of CORE Hydration from Keurig Dr. Pepper. • Created Best of Class campaign using 360 marketing strategies that progressed to set the example for rest of country. • Initiated conglomeration of robust local influencer network that raised brand awareness and propelled brand to be readily recognized as a component of a healthful and active lifestyle.

Neuro Drinks, LLC, Philadelphia, PA 2012 – 2015 National Marketing Operations Manager/Director of Field Marketing Oversaw creation and execution of consumer-facing events that represented best of class activations. Tailored local events in accordance with national campaign strategy. Supported cross-functional teams in formulation of instructional aids for sales and marketing teams. • Proved highly efficient in negotiating terms of 360 marketing campaigns across region, managing over 1.5K samplings and sponsorship opportunities. • Built a national marketing team in nine major cities, hiring, training, and managing more than 70 BAs, nine RMMs and region, all at the same time • Entrusted to ensure optimal performance of across nine major markets. • Ensured local field marketing activation aligned with national sales and distributor goals. • Recognized formally by senior management teams for excellence in marketing as 2010 recipient of NEURO Marketing STAR Award.

Escalate Marketing/COKE Venturing & Emerging Brands, Philadelphia, PA 2009 – 2012 Mid-Atlantic Regional Manager Owned responsibility for overseeing development, execution, and management of campaigns for illy Coffee, Minute Maid Enhanced Beverages, and Coca-Cola. Guided and directed end-to-end recruiting and hiring processes for more than 45 brand ambassadors in coordination of warehouse bottles, coupons, and promotional items. • Generated new consumers with launch of direct sampling opportunities at an array of special designs relying on both guerilla, conventional, and experiential marketing techniques. • Succeeded in distributing more than 500K giveaways through effective training of brand ambassadors

Additional Experience

Honest Tea, Regional Marketing Manager Marketing Werks, Marketing Manager Zoom Media, Brand Manager

Education

Bachelor of Arts in Communications, Emerson College, Boston, MA Associate of Business Management, Berklee College of Music, Boston, MA