Do you want to know how companies like Groupon, Airbnb, or Dropbox became successful so quickly?
“Slow and steady” doesn’t always win the race – especially in the internet age.
These days, successful startups are using growth hacking strategies to fast-track their success.
What Is Growth Hacking?
Growth hacking is a process of rapidly experimenting with and implementing marketing and promotional strategies that are solely focused on efficient and rapid business growth. The term was coined by Sean Ellis, CEO and founder of GrowthHackers, in 2010. Growth hacking achieves results FAST, with minimal expenditure. The “hacking” part is about finding clever shortcuts that bring big results. Fast-growing companies like Groupon have gained millions of users in just a few short years using growth hacking strategies: