A Case Study of Haryana

ISSN (Online) : 2348 - 2001 International Refereed Journal of Reviews and Research Volume 6 Issue 2 March - April 2018 International Manuscript ID : 23482001V6I2032018-06 (Approved and Registered with Govt. of India)

Growth and Development of Hotel Industry in India- A Case Study of Haryana

Amit Research Scholar, MDU, Rohtak Reena Research Scholar, IGNOU, New Delhi

ABSTRACT fields. The present research paper is based on The concept of tourism is particular very secondary data. Study concludes that tourism is complex. It has many activities, implications, in booming industry in the state. This includes brief the social, political, cultural, and economic area introduction about service sector, role of service of activities. The segment of economy is closely sector in India’s GDP, kinds of services, origin linked with the development levels and growth of and emergence of hotel industry, history of other branches of the economy. Countries like development and Government’s initiative for Switzerland, Singapore, Thailand and Egypt are hotel industries. the best of example to justified the value of Hotel Industry in India has witnessed tourism and hospitality industry. In the present tremendous boom in recent years. Hotel Industry research paper an attempt has been made to is inextricably linked to the tourism industry and examine the growth and development of hotel the growth in the Indian tourism industry has and tourism in Haryana. Haryana is one of the fuelled the growth of Indian hotel industry. The historical and Heritage states of India. The thriving economy and increased business locations of Haryana shine the state merits in all opportunities in India have acted as a boon for

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Indian hotel industry. The arrival of low cost smaller towns and privatization & expansion of airlines and the associated price wars have given Delhi and Mumbai airport will improve the domestic tourists a host of options. The business prospects of hotel industry in India. 'Incredible India' destination campaign and the Substantial investments in tourism infrastructure recently launched 'AtithiDevoBhavah' (ADB) are essential for Indian hotel industry to achieve campaign have also helped in the growth of its potential. The upgrading of national domestic and international tourism and highways connecting various parts of India has consequently the hotel industries. opened new avenues for the development of In recent years government has taken several budget hotels in India. Taking advantage of this steps to boost travel & tourism which have opportunity Tata group and another hotel chain benefited hotel industry in India. These include called 'Homotel' have entered this business the abolishmentof the inland air travel tax of segment. 15%; reduction in excise duty on aviation Keeping in view the importance of subject turbine fuel to 8%; and removal of a number of matter at attempt has been made in the present restrictions on outbound chartered flights, research paper and highlight the growth oh including those relating to frequency and size of tourism industry in Haryana. The study also aircraft. The government's recent decision to highlight some valuable steps taking by treat convention centers as a part of core Government to enhance the tourism sector. infrastructure, allowing the government to The study is based on secondary data collected provide critical funding for the large capital from various published sources. investment that may be required has also fuelled GROWTH AND DEVELOPMENT OF the demand for hotel rooms.The opening up of HOTEL INDUSTRY IN HARYANA the aviation industry in India has exciting Tourism Development Council Haryana opportunitiesfor hotel industry as it relies on It is proposed to set up by notification a airlines to transport 80% of international Tourism Development Council under the arrivals. The government's decision to Chairmanship of Chief Minister, Haryana substantially upgrade 28 regional airports in consisting of Finance Minister, Tourism

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Minister, Ministers and Secretaries of other in the District Level Committees and State Level related Departments, two representative of Committee of the Town & Country Planning hotel/travel trade and two experts in the field of Department for preparation of development tourism for comprehensive planned development plans and declaration of 6 Controlled Areas from of the State as a key tourist destination. It will Tourism point of view. The development also formulate the policy and strategy for the activities in the Controlled Areas will be development of tourism, on strengthening undertaken in accordance with the guidelines tourism related infrastructure in the state, to issued by the Government from time to time. attract domestic as well as foreign investment. A NATURAL RESOURCE- Task Force headed by the Tourism Minister and For facilitating tourism projects in the State, the comprising of Secretaries of the related Tourism Department will identify suitable Departments would be constituted for locations/lands. HUDA will identify and allot at finalization of proposals in private and public least one site for budget hotel in each of the sector for proposed development of Haryana as a important towns. key tourist destination for submitting them to LOCATION ADVANTAGE TO HARYANA Tourism Development Council. Tourism Haryana is fortunate to have an excellent Development Council may delegate some of its infrastructure and has been a pioneer in functions to this Task Force. A Project Highway Tourism. Haryana is proud to have Evaluation Committee will be constituted to heritage sites at Panipat, Kurukshetra, review the progress. Surajkund, Pinjore and other places which are Declaration of Special Controlled Areas from yet to be developed. Haryana has Eco tourism Tourism point of view sites at Morni and Kalesar besides excellent It is proposed to declare Special Controlled resorts for holidaying. Areas from Tourism point of view in the State in 3.1 Tourist Circuit association with the Town & Country Planning The tourism policy proposes to strengthen Department, Haryana. The representative of infrastructure and plan integrated development Tourism Department, Haryana will be included of Panipat-Kurukshetra-Pinjore as a tourist

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circuit. This would involve an integrated in public & private partnership in Sohna and development of the circuit involving the Damdama for theme parks and camping sites for departments of PWD, Public Health, Power recreation and holidaying. The existing Golf sector and local government. Plan would be Courses, spas and polo etc. near Gurgaon will be made for setting up world class infrastructure in an added attraction. private-public partnership. A constructive and 3.3 Historical And Vadic City “Kuru-shetra” mutually beneficial partnership between the It is proposed to plan comprehensive Integrated public and the private sector through all feasible Development of Kurukshetra as a pilgrim means is an absolute necessity for the sustained destination with international class infrastructure growth of tourism and employment generation. for which a professional consultant will be It is, therefore, the policy of the Government to appointed. The tourism activities will be linked encourage emergence of such a partnership. with religious temples in the area like Services of specialist consultancy agencies will Thaneshwar and Pehowa. An integrated tourist be taken for implementation and evaluation of circuit of Panipat- Kurukshetra-Pinjore will be public private participation in tourism projects. developed and promoted. Haryana also plans to have Mahabharata Circuit, 3.4 Enviourment Tourism Sufi Circuit, Eco Tourism Circuit and Heritage To promote Morni, Kalesar and Sultanpur as Circuit. eco tourism sites in close coordination with the 3.2 The raising of Gurugram as Bussiness Forest Department. Hub of North India- 3.5 Agriculture Tourism The Tourism policy also proposes to develop Haryana Tourism has taken the initiative to Gurgaon as a convention and exhibition hub introduce the concept of Farm Tourism in India. with requisite world class infrastructure, This is first-of-its-kind in India. The Department recreation, Information Technology and support of Tourism, in partnership with 21 farm owners facilities. A comprehensive convention centre in Haryana, which is primarily an agrarian State, would be set up in public private partnership in is offering special country holiday packages in Gurgaon. It is proposed to set up adventure sites these chosen farms in Haryana and around

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Delhi. It has attracted a lot of response from Adventure Tourism has become very popular people and the clientele is increasing day by day. amongst the young people. Some initiatives have Modern agriculture and rich cultural heritage in also been taken by private sector. The Haryana needs to be leveraged for promoting Government will identify existing hubs and tourism and meeting the need for the tourists to create new hubs of adventure tourism activities go back to nature and back to the roots. It will be and implement the projects under public-private the endeavor of the Government to promote this partnership. Event Managers would be used for concept further and to link it with agriculture marketing the areas set up by Haryana Tourism tourism and cultural tourism with a view to Corporation and conducting adventure camps to involve community participation. Participation promote the tourist potential. Such activities of community will make it a people s movement, would provide large scale employment which will have highly visible economic spin opportunities in State of Haryana. It is proposed offs. Different tourist circuits of farm/agri to set up adventure camping sites in Surajkund, tourism, local folk art and culture etc. will be Badkhal, Damdama and Morni. carved out and promoted in order to provide 3.7 Heritage Tourism large scale employment opportunities. The The Deputy Commissioners of each district infrastructure leading to Farm Tourism sites would identify the historical sites and the would be strengthened with the assistance of Tourism Development Council will take a P.W.D and Public Health Departments.. Clear decision regarding the heritage sites to be chosen guidelines will be formulated to assist the farm for private-public partnership for conservation houses so that they are not treated as commercial and preservation so that these sites are a point of units by the line departments. attraction for the tourists. The Government will 3.6 Developing of adventure Tourism formulate appropriate scheme for identifying Haryana Tourism Corporation is carrying out and refurbishment of the historical sites in various activities of adventure tourism at association with the private sector/business different places in the State such as camping houses under corporate social responsibility trekking, rock climbing, 9 para sailing, etc. scheme so that these sites are made as a point of

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attraction for the tourists. The private sector Orissa, Assam, Sikkim, Rajasthan and West would maintain these sites for a specific period Bengal. as per the conservation plan prepared by the Some of other initiatives Indian Government are Archaeology Department, Haryana. The here as follows- publicity mileage will be given to private sector 1. Incredible India campaign was launched to in the form of installation of plaque etc. It is promote tourism both in domestic and proposed to promote Kurukshetra, Surajkund international markets. and Pinjore as heritage destinations. 2. Guidelines were issued for classification of 3.8 Health Tourisem apartment hotels. The Government would coordinate with leading 3. The ministry of tourism had sanctioned 781 hospitals especially Medi City for promotion of projects in 34 states/ Union Territories in the Medical Tourism. Appropriate land will be country amounting to US$ 511. 82 million identified by the HUDA for creation of during the last three years up to June 2010. speciality hospitals in all the important towns of 4. According to the FDI policy, the Ministry of the State. The Haryana Tourism Corporation Commerce and Industry, had allowed 100 would introduce Panchkarma and spa facilities per cent foreign investment under the in their hotels to make it more tourist friendly automatic route in the hotel and tourism either by itself or in public-private partnership related industry. on long lease basis i.e. 5 to 10 years. 5. Social awareness had been created among INDIAN GOVERNMENT INITIATIVES Service providers and capacity building of The Indian Ministry of Tourism has identified Taxi drivers and Guides through 31 villages across the country to be developed as “AtithiDevoBavah” Campaign. tourism hubs. The states in which these villages CHALLENGES OF HOSPITALITY have been identified include Himachal Pradesh, INDUSTRY IN HARYANA Gujarat, Maharashtra, Bihar, Karnataka, Madhya • One of the greatest challenges plaguing the Pradesh, Andhra Pradesh, Kerala, Tamil Nadu, hospitality industry is the unavailability of

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quality workforce in different skill levels in I) Carman, James M and Kenneth P.Uhl, the state. Marketing Principles and methods, • Retention of the workforce through training Homewood III, Richard D. Irwin, 1973 and development in the hotel industry is a II) Chun-Min Kuo, The managerial problem and attrition levels are too high. implications of an analysis of tourist One of the reasons for this is unattractive profiles and international hotel wage packages. Sometime that’s creating employee service attitude, International scarcity of efficient workers. Journal of Hospitality Management, • The hotel industry facing heavy shortage of Volume 28, Issue 3, September 2009. rooms and other accommodations in III) FrancinaOrfila-Sintes, Jan Mattsson Haryana. It is estimated that the current Innovation behavior in the hotel industry requirement is of 100 Five star Hotels in Omega, Volume 37, Issue 2, April 2009. the state where at present time the number IV) Jessica Prois . Study measures value of is still 17 five star hotels. guest experience Hotel and Motel CONCLUSION Management. Duluth: Jun 1, 2009. Vol. The research paper concludes that tourism is 224, Issue. 6. booming industry in the state. This includes V) Pillai ,R.S.N and Bagavathi (1998) brief introduction about service sector, role of Modern Marketing Principles and service sector in India’s GDP, kinds of services, practices, S.Chand and Company Ltd, origin and emergence of hotel industry, history New Delhi, of development andGovernment’s initiative for VI) Reddy, P.N Prof.H.R. Appannaiah, Dr.S. hotel industries. With this background the Anil kumar and Dr. Nirmala., Services researcher collected research works related to Marketing., Himalaya Publishing this study and presented Research design and House, Mumbai. review of literature. VII) Shajahan .S. (2003) Services Marketing References (Concepts, practices and cases), Himalaya Publishing House, Mumbai.

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VIII) Valarie A. Zeithaml, Mary Jo Bitner 1. www.tourism.gov.in. (2003) Services marketing integrating 2. www.incredibleindia.com customer focus across the firm, Tata 3. www.statistics.com McGraw- hill Publishing Company Ltd, 4. www.haryanatourism.com New delhi. 7. www.moneycontrol.com/company- IX) Varshney, R.L, Marketing Management facts/indianhotelscompany/history/IHC Text and cases (An Indian Perspective), 8. www.tajhotels.com Sultan Chand & Sons, New Delhi, 2005. 9. www.schonwalder.org/historyHotel.htm Internet Sources 10. www.yourdictionary.com

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