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RAR NewsFocs Pennington Promoted Legal Fireworks Continue Over ON THE WEl3 To WRIF PD Cell Phone -Only Sampling Accelerated For Diaries Greater Media/Detroit PPM Commercialization promotes active rock In a niove crafted to pre -empt any attempt to block the rollout of its embattled PPM rat- Responding to pressure by the Radio WRIF APD /MD Mark ings, Arbitron on Oct. 6-two days ahead of schedule -released "currency" radio audi- Advisory Council and the Diary Market Pennington to PD. He ence estimates for September (Aug. 21 -Sept. 17) to its subscribers in NewYork, Los Angeles, Owner Operator Caucus, Arbitron will follows longtime PD Chicago, San Francisco, Nassau -Suffolk, Middlesex- Somerset-Union, Riverside -San introduce cell phone -only sampling in 50 Doug Podell, who Bernardino and San Jose (see ratings, page 4). diary markets six months earlier than recently was promot- The PPM Coalition -a group of minority broadcasters and trade associations that has planned, beginning with the spring 2009 ed to director of rock been pushing for a delay in PPM commercialization-quickly issued a statement saying survey. The company will expand cell Pennington programming for Arbitron's action showed a "blatant disregard to the concerns [of] the radio industry, phone -only sampling to 125 diary markets WRIF and clustermate classic rock WCSX. advertisers, the New York attorney general's office, members of Congress, civil rights with the fall 2009 survey. The list of 125 "When looking for someone to take over organizations, minority-owned stations and community leaders." diary markets has not been finalized yet. In the daily cuties of programming WRIF, The ratings arrived two business days after New York Attorney addition, starting with the fall 2008 survey, Greater Media market manager John General Andrew Cuomo threatened to sue Arbitron to stop its Arbitron will establish a benchmark for Gallagher and I only had to look to the next PPM rollout in the Empire State, alleging that the company persons 18 -54 in all diary markets equal to office," Podell says. "I'm very confident engaged in "unlawful and deceptive acts and practices" in market- a Designated Delivery Index of 80. Mark is qualified and ready to take RIFF ing the new electronic ratings service, which has now replaced the A new study from Nielsen Mobile says into the PPM generation." Pennington decades -old paper diary in 10 markets. that more than 20 million U.S. telephone joined WRIF as MD in 2000. Before that, he Arbitron, in turn, responded by asking the United States District households (17 %) are without landlines Cuomo worked at WMMS /Cleveland. -Mike Boyle Court for the Southern District of NewYork for a declaratory judg- and rely solely on a mobile phone for ment and injunctive relief to prevent any attempt to restrain its publication of PPM data. home telecommunications. The new Krampf To Oversee CBS The legal volleyball continued when Cuomo's office issued a statement Oct. 6, caution- research suggests that one in five U.S. Radio /Tampa ing all advertisers and broadcasters against using "unreliable and unaccredited" ratings that households could be wireless -only by the "will be the subject of ongoing litigation." The notice came nearly three weeks after end of 2008. Alexandra Cahill, Ken CBS Radio appoints Ed Cuomo's office subpoenaed Arbitron over what it called "a significant and improper decline Tucker and Julie Gidloty Krampf VP /market in ratings under the PPM methodology" that "could cause minority stations to suffer dras- manager for its Tampa tic reductions in advertising revenues." Q3 Wrap: UMG cluster: rhythmic Meanwhile, top executives and ranking lawyers at nine major radio companies asked the Tops Market Share WLLD, sports WQYK- FCC to reject the PPM Coalition's Sept. 2 request that the commission investigate Arbitron AM, country WQYK- PPM's implementation, arguing that the FCC lacks jurisdiction over media ratings. Album sales kept eroding in third- quarter FM, classic hits WRBQ, Adding more fuel to the fire, the coalition -in an Oct. 6 15 -page filing -reiterated to 2008 as scans totaled nearly 298 million smooth jazz WSJT and the FCC that it is "not opposed" to electronic measurement, nor is it asking the FCC to units, an 11.7% decline from 337.3 million Krampf tropical WYUU. He regulate Arbitron. Instead, it wants the commission to "serve as a neutral finder of fact to units during the same time frame last year, replaces Charlie Ochs, who has exited. assess the problems identified by the [coalition] and the Media Rating Council." according to Nielsen SoundScan. Singles, Krampf is inbound from Clear Channel However, in its own FCC filing, Arbitron said the coalition's comments "mischarac- meanwhile, continue to be the bright spot, Radio, where he has served for the past five terize" the MRC accreditation process and noted that Nielsen's Local People Meter with 795.8 million downloaded in the years as senior VP of the Western region. TV ratings service rolled out in major markets before winning MRC accreditation. nine -month period ended Sept. 28, up Prior to that, he was regional VP for Clear Arbitron also claims that the coalition has overstated the differences between Houston's 20% from the 612.2 million counted in Channel, overseeing 29 radio stations in seven accredited PPM methodology and the unaccredited system. Jeffrey Yorke and Paul Heine the first nine months of 2007. Northern California markets. -Mike Boyle However, due to eroding CD sales, the 377.4 million units of album sales combined Novak Promoted To with track -equivalent albums are down \UV 3ER C \CH 5.3% from last year's combined total of 398.6 EMF President /CEO million. Within that, CD sales are down Mike Novak has been promoted to presi- 17.1% to 249.2 million units for the first nine dent/CEO of EMF Broadcasting, following months of this year, compared with 300.6 the resignation of founder/CEO Dick million in the same time frame last year. Jenkins. Novak, who has been part of the 1.6 4.6 357 Looking at market share fix- the first The percentage by which total The percentage revenue boost of The number of text messages leadership team for the past 10 years, was nine months of 2008, Universal Music measured advertising expendi- the top 100 U.S. media compa- sent or received per month by appointed president a year ago. tures declined during the first six nies in 2007, their slowest the typical U.S. wireless sub- Group remains the leader, with 32% of EMF board chairman Dan Antonelli says, months of 2008, compared with growth since recession year scriber as of Q2 2008, accord- album share, followed by Sony BMG the same period in 2007, accord- 2001, according to Ad Age. ing to Nielsen Mobile. The typi- "With Mike Novak as president and CEO, the Music Entertainment (24.1 %), Warner ing to TNS Media Intelligence. Media's biggest winner is no cal subscriber made or received board is confident that EMF will continue to Local radio was down 7.5%, surprise: digital, with revenue up 204 phone calls. While the Music Group (21.1 %), the independent deliver the best in Christian music program- national spot radio slid 7.4%, and 10.8°/o. Cable network growth average number of calls has sector (which collectively had 13.4 %) and network radio dropped 3.6 %. was up 10.6%. The biggest remained relatively stable, the ming." Novak says, "I am humbled and hon- EMI (9.5 %). Christman, Billboard Largest growth categories were loser: newspapers, down 6.8%. average number of text mes- -Ed ored that the board and staff have the trust national syndicated TV, up sages has increased 450% in me to lead EMF and the K -LOVE and Air 1 10.2 %, and the Internet, up 8 %. since Q1 2006. NEWS UPDATES AROUND THE CLOCK: www.RadioandRecords.com Foundation into the future." -Kevin Peterson OCTOBER 10, 2008 24/7 NEWS ONLINE [a@ www.RadioandRecorcs.com 3 www.americanradiohistory.com WWW.RADIOANDRECORDS.COM: INDUSTRY AND FORMAT NEWS, AS IT HAPPENS, AROUND THE CLOCK. 12+ September PPM Currency Results For Radio's Top Four Markets CALLS OWNER FORMAT AUGUST SEPTEMBER