SCHOctober 2011 • Volume 20 OOLBUS

OntarioOSBA’s Anniversary60th school bus inside association • 60 Years of Progress in School Bus Design & Construction Standards • Twice as Much for a Nickel • Filling Big Shoes in Parry Sound

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For more information, contact our School Bus Team 1.877.630.7366 www.seon.com

SBUA_0011_CS5.indd 4 20-09-11 3:14 PM 544795_Seon.indd 1 8/9/11 10:29:54 PM Seon makes it easy Simple mobile surveillance solutions SCHOOLBUS contents OCTOBER 2011 VOLUME 20

ontario school bus association For school councils, home and school messages cover story associations, trustees, administrators NEW Messag e from Gord Taylor, and providers of student transportation 6 10 60 Years of Progress in services. OSBA President Ontario School Bus Design & THE OSBA AND DIRECTORS 2011-2012 Message from The Ontario School Bus Association 8 Construction Standards (OSBA) is a non-profit trade association Richard Donaldson, OSBA serving the education and advocacy needs Executive Director of owner-operators of school bus fleets across the province. 9 OSB A Directors 2011-2012 Membership is voluntary; our Board of features Directors are all volunteers elected by their peers. 13 Canadian Pupil Transportation VISION, MISSION & VALUES Conference 2012 Every one of the 800,000 children aboard OSBA’s an Ontario school bus deserves to arrive 13 T wice as Much for a Nickel at school safe, secure, on time and ready 60th to learn. Anniversary 14 Filling Big Shoes in Parry Sound OSBA Vision An economically healthy and sustainable 14 Social Media Transcends the industry, safely and reliably serving the Playground Rules growing needs of student transportation in Ontario. 15 OSBA Commissioned Art for Sale OSBA Mission To support and enhance the success of our 21 Index to Advertisers members in the competitive world of school busing. OSBA Values •  Contribute to student success •  Focus on cost effective and efficient operations •  Commit to continuous improvement Many changes have taken place in the industry over the past 60 •  Embrace diversity in our workplaces years. To mark the 60th anniversary of the Ontario School Bus •  Make a significant contribution to a Association (OSBA), we are looking back at advancements greener Ontario made in school bus construction, design and safety features. •  Anticipate and influence the future shape Please refer to the cover story on page 10. of the school bus industry

Published annually by: Published for: ©2011 Naylor (), Inc. Advertising Sales: Bill Biber, Ontario School Bus Association All rights reserved. The contents of this Brenda Ezinicki, Cheryll Oland, 1 Eva Road, Suite 304 publication may not be reproduced by Daryll Clow, Robyn Mourant, Naylor (Canada), Inc. Toronto, ON, M9C 4Z5 any means, in whole or in part, without Sheryl Matheson, Wayne Jury 2 Bloor Street W., Suite 2001 Tel: (416) 695-9965 the prior written consent of the publisher. Marketing: Kent Agramonte Toronto, ON M4W 3E2 or 1 (888) 675-OSBA Layout & Design: Irene Pohoreçka Fax: (416) 695-9977 Editor: Christine Cusatis Tel: (416) 961-1028 Writers: Dave Carroll Toll free: (800) 461-4828 Email: [email protected] www.osba.on.ca and Megan Spadafora Fax: (416) 924-4408 Publisher: Robert Phillips Publication Agreement www.naylor.com Richard Donaldson, Executive Director Project Manager: Kim Davies Number: 40064978 Sales Manager: Bill McDougall PUBLISHED OCTOBER 2011 Advertising Director: Maria Antonation SBU-A0011/6371 For more information, contact our School Bus Team 1.877.630.7366 www.seon.com SCHOOL BUS ONTARIO 2011 5

SBUA_0011_CS5.indd 5 20-09-11 3:14 PM 544795_Seon.indd 1 8/9/11 10:29:54 PM Message

60 Years of Advancement Achievement and Advocacy Message from GORD TAYLOR President, OSBA

he iconic, often utilitarian, humble and wartime-inspired Jeep turned 70 this year. After innumerable iterations, T rebirths, changes in ownerships and corporate strategy, the Jeep brand continues today with widespread recognition, respect and a bright future. Similarly, the Ontario School Bus Association is only 10 years junior to the Jeep and, like the four wheel drive, has evolved in scope and focus, met competition, been criticized by some and respected by others, morphed, adapted but has also become an icon, after 60 years of serving the Ontario school bus industry and its student passengers.

Presiding over the Association at 60 has been exciting at times as we moved forward strategically and indeed it has been difficult as we man- aged through the implementation of a new procurement model difficult for both suppliers and consumers. Over the past year we developed and embraced a set of values set on a fundamental framework of “contrib- uting to student success.” With this premise as a backdrop we began to embed the following values into the service we provide in Ontario: • Cost effective and efficient operations • Continuous improvement • Diversity in our workplaces • Further our contribution to a greener Ontario To enable us to ‘live” these values we gained broad support from the sector in nine strategic goals: • Shape the procurement process to lessen its negative impact on our industry • Increase the engagement with the OSBA membership • Train OSBA members to enable them to put their best foot forward in the procurement process • Ensure appropriate provincial funding for school bus transportation services • Promote innovative regional solutions to support the continued role for smaller operators under the new procurement process • Continue to propose, monitor and respond to regulatory and legislative changes • Increased focus on cross-province driver standards • Improve the marketing of the Ontario School Bus Industry • Evaluate additional member programs to create more benefits to OSBA membership School bus operators of all sizes from all parts of this Province have provided high quality, safe and secure transportation to Ontario’s 6 SCHOOL BUS ONTARIO 2011

SBUA_0011_CS5.indd 6 20-09-11 3:14 PM Please be Sure to Visit our Website @ www.osba.on.ca

ontario school bus GORD TAYLOR association President, OSBA students for many years. Many of these companies are second and third genera- tion businesses. Central to our strategy is to educate, equip and enable these remarkable companies to continue to serve Ontario students in the face of new and daunting procurement systems required by Government. We are suc- ceeding in enabling this continuity of service; however there is much yet to be done in consultation with government to ensure truly great school bus providers are not lost to Ontario’s students. The reputation of Ontario’s School Bus Industry is very high because of the commitment made by operators and their association. We are endeavouring to feature and promote this “Ontario School Bus Brand” while combining it with robust standardization of training for our professional drivers. In the com- ing months we are expecting significant steps to be made public as we protect and promote the Ontario School Bus Brand. Internally we will support the work of the industry through many innovative approaches in member outreach and workplace enhancements for industry employees. We are confident that for students, parents, school councils, Board trust- ees and the public, the results will be measurable and significant. In 2011 and beyond, there will be an increasing need for a robust, professional, healthy, inno- vative, efficient transportation system to serve students in public education. As we have been for the past 60 years, the Ontario School Bus Association and its members are well positioned and excited to continue to be a key partner in student success as we embark on the next 60! Best Regards,

Gord Taylor President, OSBA SCHOOL BUS ONTARIO 2011 7 539932_Attersley.indd 1 7/25/11 9:05:52 PM

SBUA_0011_CS5.indd 7 20-09-11 3:14 PM Message

Message from RICHARD DONALDSON Executive Director, OSBA

his year marks the 60th anniversary of the Ontario School Bus Association (OSBA). More important than the past 60 T years will be the next 60 years. School bus regulations have changed tremendously since the 1950s—from the overhead warn- ing lights to the 8-lamp system, special mirrors, pedestrian crossing gate to the bench with high back and padded seats to form what the industry refers to as compartmentalization. The improvements to child safety are illustrated on page 10 of this issue of School Bus Ontario.

School bus operators have always provided safe and reliable trans- portation. Service standards have grown leaps and bounds since the conception of the school bus. Today, safety is the top priority from the moment a child is picked up until they are dropped off with a parent or guardian. We provide quality service in the care of a responsible adult with impeccable driving abilities and required medical background to safely deliver your child to school and home. As transit fares increase and we continue to pay more at the pumps, the true value of school busing is apparent. Transport Canada states that school buses are the safest mode of transportation and in addition they reduce the carbon footprint necessary to sustain a healthy environment. For more information contact your local MPP or school board trustee. Operators render invaluable service to the parents and children of this province and have successfully done so by working with govern- ment and school board transportation consortia to ensure a healthy and SCHOOL BUS ONTARIO: LETTERS viable industry. We will continue to do so over the next six decades. The safe, secure, and on-time transportation derived from school busing is unparalleled. It is consistent with the expectations of gov- ernment and school board consortia and in many ways surpasses the expectations we expect for our own safety in Ontario. Thank you for your continued support of the school bus industry over the past 60 years. I look forward, with anticipation, toward the future. Happy Reading.

Richard Donaldson Executive Director, OSBA

8 SCHOOL BUS ONTARIO 2011

SBUA_0011_CS5.indd 8 20-09-11 3:15 PM OSBA DIRECTORS 2011-2012

President and Director, Vice-President Treasurer District 7 Doug Herd Perry Ferguson Gord Taylor M.L. Bradley Ltd., Voyageur Transportation LEGALIZED Stock Transportation Ltd., Navan Services, Aurora London CLONING?

Past-President and Director Director, District 8 Director Angus McKay, Mark Begg John Chapman “Micheline North America Student Transportation Delaney Bus Lines Ltd., Newry Coach Lines, of Canada, Avonmore Attwood Guelph Congratulates OSBA on 60 Years”

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Director, District 5 Director, District 6 Director, District 3 of quality & engineering Dave DeNure Garry Gosling Greg Hammond Blenheim Bus Lines, , Hammond Transportation Ltd., Blenheim Markham Bracebridge MRT retreads deliver value for your tire investment

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Director Director, District 4 Mike Murphy Paul Wiley J & T Murphy Ltd., Martin’s School Bus Transit Ltd., Michelin Retread Technologies (MRT) retreads Arva Owen Sound are available through most Michelin Truck Tire Dealers. SCHOOL BUS ONTARIO: LETTERS For more information see your Authorized As most of you are undoubt- opinions and perspectives about edly well aware, this magazine OSBA activities, services, and the Michelin Dealer or visit our website to locate a dealer at is written to inform a wide vari- articles in this issue to info@osba. www.michelintruck.com. ety of stakeholders about cur- on.ca. I look forward to hearing rent and ongoing issues in the from you and publishing some of school bus industry and remains our reader viewpoints in the next the only magazine of its kind issue of the magazine, School

in Ontario. The Ontario School Bus Ontario. NO OTHER RETREAD IS A MICHELIN Bus Association (OSBA) strives to provide news that is not only Jaclyn Goebel relevant but timely and innova- Communications Coordinator tive. We would like to hear from Ontario School Bus Association our readers. Please send your

SCHOOL BUS ONTARIO 2011 9 540833_Michelin.indd 1 7/14/11 5:40:14 PM

SBUA_0011_CS5.indd 9 21/09/11 3:23 PM Lighting & Signs Statistically speaking, students have a far greater risk of being injured or killed outside the bus during embarkation or disembarkation than as an occupant of a school bus. For this reason school bus lighting and signage have a key role in school bus safety and have in School Bus Design undergone a number of improvements over the 60 YEARS& Construction past 60 years. Overhead warning signals first appeared on school buses in the late 40s. In the Standards 50s and 60s, amber overhead warning lights OFBy: Dave Carroll, PROGRESS OSBA Safety & Legislation Consultant were eventually replaced by red lights and since then the stopping laws in the Highway Traffic Act (HTA) have been strengthened and ach school day in Ontario, 18,000 school buses safely Seating penalties increased for motorists who don’t transport 800,000 children between home and school, Back in the 50s school bus bench seats were just that, not much comply with school bus stopping laws. Most more than a bench with low seat backs and limited padding. Major jurisdictions in North America require over- covering a distance equal to 50 times the circumfer- improvements in seating and occupant protection came about in the head amber advance warning lights in addition ence of the earth, or five times the distance between late 70s when the federal government required school bus seats to meet to the red warning lights. The amber lights theE earth and the moon. Transport Canada research shows federal Motor Vehicle Safety Regulations Standard No. 222 - School flash when the bus is slowing to stop, then children riding on the school bus are 16 times less likely to be Bus Passenger Seating and Crash Protection. This standard sets out the red lights flash when the bus is stopped. occupant protection requirements for school bus passenger seating and Known as the “8-lamp system”, studies have injured in road collisions than occupants of any other vehicle. restraining barriers to protect students from impact against structures shown it to be more effective than the “red within the vehicle in a crash or sudden maneuver. Standard 222 put only system” required by Ontario law. All School buses are the safest vehicles on the road today due in large an end to the metal seat backs. Today’s school buses have seats that school buses built and sold in Ontario since part to the school bus industry’s commitment to safety. Four key fac- are closely spaced and have higher, thickly-padded seat backs to resist January 1, 2005 are required to have wiring to tors combine to make school buses our safest transportation option: occupants being thrown around in an impact. A barrier is provided in enable an inexpensive conversion to an 8-lamp well trained drivers, operators who are dedicated to safety, a rigorous front of the first row of seats. The seat backs and barriers are designed system in the event Ontario elects to adopt regulatory regimen and bus construction and design. with a balance of energy absorption and strength. This “passive” occu- the 8-lamp system sometime in the future. Today’s school buses are safer than ever, thanks pant protection concept is known as “compartmentalization” which was In 1982, the HTA was amended to require in part to remarkable developments in design, first introduced by safety researchers at UCLA in 1967 and has been “stop arms” to be installed on all school materials and safety features over the last 60 years. enhanced ever since. buses with the aid of a provincial grant. The The buses we see on the road today are the prod- Standard 222 also defines a head impact area and a head impact stop arm augments the flashing red overhead uct of a long evolution in school bus design and protection standard that precludes, for example, simple overhead luggage warning lights. construction that has been possible due to effective racks. In other possible impact areas, another federal standard - Standard Other significant lighting improvements collaboration between regulators, manufacturers and operators with a 221 - establishes minimum joint strength to reduce the possibility of over the years include: common goal of enhancing school bus safety. School buses are subject sharp edges. The result of these seating system improvements since the • Changeover from red rear turn signals to to extensive construction and equipment standards on a scale like no 1950s is very few injuries inside school buses, even in severe crashes amber and a requirement for reflective other road vehicle. and those involving rollover. tape on the sides and back of the bus for As of April 2007, all newly built school buses are required to have increased conspicuity at night (for new Colour a minimum number of seating positions equipped with lower and tether buses sold in Ontario as of June 1, 2000 One thing that hasn’t changed much in 60 years is colour. Back in anchorages to accept child seats based on the number of designated pas- • Requirement for taillights, marker lights the 1950s, school buses already had their distinctive yellow colour after senger seating positions. The lower anchor (called the LATCH system) an clearance lights to come on with the studies in the late 30’s found that yellow was the easiest colour to see allows for the base of a child seat to be installed in the bus, while the daytime running light system (for new at dawn and dusk and it contrasted well with black accents, increasing tether anchor allows the top of a child seat to be attached to the school buses sold in Ontario as of January 1, its visibility. Today, Ontario school buses are painted “National School bus seat frame. Research has shown that very small children are not 2005) Bus Yellow” in accordance with Canadian Standards Association (CSA) afforded the same level of protection through “compartmentalization” as • Exit lamp above the service door to illumi- D-250, also known as “chrome yellow”. The CSA D-250 Standard older riders are. Canadian and U.S. research suggests that appropriately nate the area where students embark and is a standard that school bus manufacturers must build buses to and installed infant or child restraints would improve occupant protection disembark (for new buses sold in Ontario that operators must continue to maintain the buses to throughout their for very small children. The research concluded that a child who as of November 1, 2010) service life as a school bus. weighs less than 18 kilograms (up to approximately age 4½) travelling 2005 in a school bus would be better protected if properly restrained in an Taillights, marker lights and clearance lights to come on with the daytime running light system. 1950s appropriate child restraint. The pedestrian crossing gate. Bench seats with low seat backs 1970s Two window exits on each side of buses having a seating capacity of 37 or more. Fuel system integrity, including robust steel cage 2000 and limited padding. 1982 Reflective tape on the sides and back of the school bus. School buses are wired for “8-lamp” warning light system to enable 1940 protecting the fuel tank. Overhead warning signals, Amber overhead warning signals Stop arms augment overhead Emergency roof hatch. Double cross-over mirrors. conversion to amber-red system at a future date. Improved rollover protection. distinctive chrome yellow paint. replaced by red lights. warning lights. Ignition interlock system to prevent operation of bus with a locked emergency exit. Improved passenger seating and crash protection. Side windows cannot open more than 9 inches.

10 SCHOOL BUS ONTARIO 2011

SBUA_0011_CS5.indd 10 20-09-11 3:15 PM Today’s thickly padded; high- back seating is a Lighting & Signs Emergency Exits requirement under federal standard no. Statistically speaking, students have a far Where there was only a service door and a 222 dating back to greater risk of being injured or killed outside rear exit door on school buses 60 years ago, it the late 1970s. the bus during embarkation or disembarkation was recognized that emergency egress needed than as an occupant of a school bus. For this to be improved by providing additional exits. reason school bus lighting and signage have Federal Standard No. 217 prescribes school Lower and tether a key role in school bus safety and have bus emergency exit requirements and the fed- anchorage (LATCH undergone a number of improvements over the eral standard is augmented by the CSA D250 system) is now required past 60 years. Overhead warning signals first standard. for 10% of seating appeared on school buses in the late 40s. In the Ontario requires school buses built after positions in school buses, making it easy to use 50s and 60s, amber overhead warning lights June 1, 2000 to have an emergency roof hatch child car seats for very were eventually replaced by red lights and to facilitate passenger egress when a bus is on young riders. since then the stopping laws in the Highway its side. On November 1, 2010 the CSA 250 Traffic Act (HTA) have been strengthened and standard was modified to strengthen the hatch Seating penalties increased for motorists who don’t to reduce the possibility of passenger ejection This Dodge school bus still had amber overhead Back in the 50s school bus bench seats were just that, not much comply with school bus stopping laws. Most during a collision. warning lights in 1965. more than a bench with low seat backs and limited padding. Major jurisdictions in North America require over- School buses are also required to have their improvements in seating and occupant protection came about in the head amber advance warning lights in addition rear emergency exit doors and side window exits late 70s when the federal government required school bus seats to meet to the red warning lights. The amber lights equipped with an alarm to warn the driver if an Today’s school buses federal Motor Vehicle Safety Regulations Standard No. 222 - School flash when the bus is slowing to stop, then exit is opened. As of January 1, 2005, Ontario have high-intensity red Bus Passenger Seating and Crash Protection. This standard sets out the red lights flash when the bus is stopped. requires all new school buses to have two win- overhead warning lights, visible for considerable occupant protection requirements for school bus passenger seating and Known as the “8-lamp system”, studies have dow exits on each side of school buses having distances. restraining barriers to protect students from impact against structures shown it to be more effective than the “red a seating capacity of 37 or more. Yellow reflective tape within the vehicle in a crash or sudden maneuver. Standard 222 put only system” required by Ontario law. All To prevent a bus from being operated with provides an extra margin an end to the metal seat backs. Today’s school buses have seats that school buses built and sold in Ontario since an emergency exit locked, school buses built of safety at night. are closely spaced and have higher, thickly-padded seat backs to resist January 1, 2005 are required to have wiring to and sold in Ontario on or after January 1, 2005 occupants being thrown around in an impact. A barrier is provided in enable an inexpensive conversion to an 8-lamp are required to have an ignition interlock system front of the first row of seats. The seat backs and barriers are designed system in the event Ontario elects to adopt for any emergency exit that can be locked. This Amber rear turn with a balance of energy absorption and strength. This “passive” occu- the 8-lamp system sometime in the future. prevents the driver from operating the bus with signals are more easily pant protection concept is known as “compartmentalization” which was In 1982, the HTA was amended to require an exit locked. Egress from the rear exit door distinguished from red first introduced by safety researchers at UCLA in 1967 and has been “stop arms” to be installed on all school in an emergency situation was improved by a brake and tail lights. enhanced ever since. buses with the aid of a provincial grant. The change to the CSA D250 standard and adopted Standard 222 also defines a head impact area and a head impact stop arm augments the flashing red overhead by Ontario on November 1, 2010, whereby more The STOP arm, required protection standard that precludes, for example, simple overhead luggage warning lights. space is provided behind the last row of seats, on all school buses since racks. In other possible impact areas, another federal standard - Standard Other significant lighting improvements making access to the exit easier. 1982, augments the overhead warning lights. 221 - establishes minimum joint strength to reduce the possibility of over the years include: sharp edges. The result of these seating system improvements since the • Changeover from red rear turn signals to Mirrors 1950s is very few injuries inside school buses, even in severe crashes amber and a requirement for reflective Sixty years ago, school buses had only one and those involving rollover. tape on the sides and back of the bus for or two exterior mirrors and they were only As of April 2007, all newly built school buses are required to have increased conspicuity at night (for new intended to give the driver a view of the road a minimum number of seating positions equipped with lower and tether buses sold in Ontario as of June 1, 2000 behind. Today, school buses have a comprehen- anchorages to accept child seats based on the number of designated pas- • Requirement for taillights, marker lights sive arrangement of mirrors to allow drivers to Convex crossover senger seating positions. The lower anchor (called the LATCH system) an clearance lights to come on with the observe students, pedestrians and other traffic mirrors give drivers a allows for the base of a child seat to be installed in the bus, while the daytime running light system (for new around the bus. Ontario required new buses to view of the roadway tether anchor allows the top of a child seat to be attached to the school buses sold in Ontario as of January 1, be equipped with double cross-over mirrors as immediately in front of bus seat frame. Research has shown that very small children are not 2005) of June 1, 2000 with prescribed fields of view the bus. afforded the same level of protection through “compartmentalization” as • Exit lamp above the service door to illumi- designed to help drivers see pedestrians close to By 2008, all school older riders are. Canadian and U.S. research suggests that appropriately nate the area where students embark and the vehicle front and sides. All outside mirrors buses in Ontario installed infant or child restraints would improve occupant protection disembark (for new buses sold in Ontario must be heated to maintain good visibility in were required to for very small children. The research concluded that a child who as of November 1, 2010) cold conditions. have a pedestrian crossing gate. weighs less than 18 kilograms (up to approximately age 4½) travelling 2005 in a school bus would be better protected if properly restrained in an Taillights, marker lights and clearance lights to come on with the daytime running light system. appropriate child restraint. The pedestrian crossing gate. Two window exits on each side of buses having a seating capacity of 37 or more. 2000 School buses are wired for “8-lamp” warning light system to enable 2007 2008 2010 Reflective tape on the sides and back of the school bus. Lower and tether anchorages Buses built Extra space provided behind the last row of seats conversion to amber-red system at a future date. Emergency roof hatch. Double cross-over mirrors. (“LATCH” system) on 10% pre-2005 are retrofitted with for improved emergency egress. Ignition interlock system to prevent operation of bus with a locked emergency exit. Side windows cannot open more than 9 inches. of seats. pedestrian crossing gate. Exit lamp above the service door.

SCHOOL BUS ONTARIO 2011 11

SBUA_0011_CS5.indd 11 20-09-11 3:16 PM The Murphy family The rear emergency exit in 1956. door is a key safety feature of school buses and subject to Pedestrian Crossing Gate Structural Integrity both provincial regulations Also known as “crossing control arms” the In the late 1970s Federal Standard and federal standards to pedestrian crossing gate was a major safety No. 220 established performance require- ensure it operates as required. development required on all new buses sold in ments for school bus rollover protection, Emergency roof hatches, Ontario as of January 1, 2005. The HTA was to ensure the body structure is capable of required on school buses since amended in January 2008 to require all school withstanding forces experienced in rollover 2000, provide another avenue of egress in an emergency. buses built prior to January 1, 2005 to be retro- type crashes. In addition, a “joint strength” fitted with these devices. The arm extends from Federal Standard No. 221 requires school Push-out windows on each the front bumper when the bus stops to load or buses over 4,536 kg gross weight to have side of the bus complete the unload students to create a barrier perpendicular body joint tensile strength at least 60% of emergency egress system. Buses to the front of the bus, preventing students from the strength of the surrounding material. TWICE AS MUCH with a seating capacity of 37 or crossing too close to the front of the bus and This requirement for the strength of body more require two emergency exit out of the driver’s line of sight. panel joints in school bus bodies helps For a Nickel windows on each side of the bus. protect passengers from structural collapse of school bus bodies during crashes. And those distinctive black side rails that run the length of a school bus (known as “rub rails”) are not just there to provide increased conspicuity, they form an integral part of the structural integrity system by adding www.kleenoil.ca strength and forming a barrier to protect passengers against intrusion in a collision. The placement of these rails is prescribed in regulation to optimize their effectiveness. Fires resulting from a school bus colli- sion are extremely rare thanks to Federal Standard No. 301 - “fuel system integrity.” This standard introduced in the late 70s specifies requirements for the integrity of fuel systems to reduce the likelihood of fuel spillage and fires during and after crashes, including a robust steel cage that protects the fuel tank. Another Federal Standard No. 217 - “bus window retention” is intended to ensure school bus window frames are able to withstand an outward force representing a possible passenger ejection. Complimenting this standard is CSA D250 and the HTA which prohibits school buses manufactured and sold in Ontario on or after June 1, 2000 from having side windows that open more than 9 inches in order to help prevent ejections. Over the past 60 years, ever-evolving federal and CSA D250 standards along with provincial regulations have brought Kleenoil  ltration is a management tool to significant change to the design, engineering, • Reduce oil related maintenance costs • Maximize engine, hydraulic and transmission oil life and construction of school buses and along • Double engine, hydraulic and transmission life cycles • Remove particles of one (1) micron nominal three (3) absolute with it a remarkable improvement in safety • Remove water to maximize the oil additive package performance. Just a few of these develop- • Consequently reducing maintenance costs ments have been discussed here. There are Many major Ontario city bus  eets have been ordering new busses with Kleenoil KU50/KU65 units installed by bus OEM`S in Canada, USA and UK. hundreds of others. Who knows what the

OIL FILTRATION SPECIALISTS INC. KLEENOIL FILTRATION CANADA LTD. next 60 years holds for the familiar yellow Ian Anderson Shirley Archambault 10 Malta Avenue, Unit 808, Brampton, ON L6Y 4G6 3791 St. Joseph Blvd. Unit 3, Orleans, ON K1C 1T1 and black school bus, but you can be assured Cell: (905) 978-2901 Tel: (613) 837-6066 • Fax: (613) 837-9547 it will always remain the safest vehicle on Email: [email protected] Email: [email protected] the road!

12 SCHOOL BUS ONTARIO 2011 540915_Kleenoil.indd 1 9/9/11 8:15:19 PM

SBUA_0011_CS5.indd 12 20-09-11 3:16 PM The Murphy family The Murphy family in 1956. in 2004. Canadian Pupil Transportation Conference

2012Lake Louise, TWICE AS MUCH For a Nickel

By Megan Spadafora ore than 400 vehicles on “I was always drawn to the family the road, employing 450 business,” says Michelle. “I was eager Mpeople including part-time to get home quickly in order to see the drivers and full-time staff, go to work children coming home from school.” every day for Murphy Bus Lines. With the purchase of properties in An almost incomprehensible thought surrounding areas and the acquisition in 1946 for Joe and Tom Murphy of former companies, Murphy Bus who started out with a single bus Lines extended its services to athletic depot in Clinton, Ontario. Joe and departments from the University of Tom founded J & T Murphy Ltd., Western Ontario and the Rotary Club also known as Murphy Bus Lines, to Western Canada. supplying the determination this While continually serving the company needed to begin provid- growing needs of Huron-Perth, Avon- oin us in Alberta for the 2012 ing bus service for Clinton District Maitland, London, and Thames Valley Canadian Pupil Transportation High School. in Southwestern Ontario, Murphy Bus Conference at the beautiful Chateau “I started sweeping buses for 25 Lines successfully transported athletes Lake Louise, from April 18 to 21st. cents when I was 4 or 5,” recalls of the Summer and Winter Olympic JGuest speakers, great entertainment Tom’s granddaughter and Supervisor of Games, Scott Tournament of Hearts from local artists and international Business Operations, Michelle Murphy- and most recently have been awarded recording stars. We will be going from Bukala. Joe and Tom were originally in the 2011 Brier Cup. Denim to Diamonds with this creative, the garage business following WWII. “Our drivers and staff are part of informative 5 star conference. They were approached by the local our family,” shares Mike Murphy. “Our Register online at www.2012cptc.ca. school board looking to transport family continues to successfully operate rural students to high school. “They buses for schools, local communities, built their first school bus out of an and clients in Southwestern Ontario.” old Pepsi Truck Frame and installed Surpassing the safety of the once wooden seats.” It would be this innova- converted Pepsi Truck, Murphy Bus tion that gave Murphy Bus Lines the Lines have successfully transported wings it needed to set this family on a athletes of the Summer and Winter journey spanning over four generations Olympics since 2001. and 60 years. “The industry as a whole has Tom’s children, Michael (Mike), changed tremendously,” says Michelle. Jo-Anne and Paul grew up living “New technology, changing regulations, and breathing the bus business. Mike and our knowledge of student safety Murphy followed in his father’s foot- have all changed.” The only aspect steps as current Secretary/Treasurer of student transportation that hasn’t and C.F.O. of Murphy Bus Lines. changed is the customer. Children Similarly, his children are also very will always need safe and reliable much involved in the day to day transportation to and from school and operations. Mike’s brother Paul and the Murphy’s are more than happy his son, Kyle, are just as involved in to provide this service for another the family business. 60 years.

SCHOOL BUS ONTARIO 2011 13

SBUA_0011_CS5.indd 13 20-09-11 3:16 PM FILLING BIG SHOES SOCIAL MEDIA in Parry Sound Transcends the Playground Rules By Megan Spadafora By Megan Spadafora

very family business begins with a vision. ike. Follow. Connect. The terminology sounds silly but the In 1967, it was the vision of Bert Bell to impact of social media is astronomical. Facebook, Twitter, and Ededicate his life to school bus operations. LLinkedIn use the same basic principles for one common pur- Bert Bell Transportation Inc. of Dunchurch, Ontario pose—reach. Businesses have infiltrated social media platforms with became a family affair as his wife, Isabelle, took their brand to reach consumers in a new way. So why shouldn’t you? care of scheduling charter trips and bookkeep- ing, and his son Steven, divided his time driving Marketing concepts used in print, radio and television have been between coastlines in North America and main- adapted to accommodate the way we interact with each other. Consumers taining the vehicles between school bus runs. Last are not searching for products or services but interacting with their year, it was estimated that Steven has driven over peers online and making recommendations that impact businesses. 5,000,000 kilometres over the course of his career. According to Marcus Underwood, Vice-President of Online Media at Naylor Publications, approximately 78% of users trust peer recom- “My family has an unbridled passion for the bus mendations more than direct advertising. industry,” says Barry Bell, Steven’s son and current Businesses are using public forums to learn about the changing needs President of Bert Bell Transportation Inc. “I can’t and concerns of their customers. With more than 750 million active take credit for the foundation of this company.” users on Facebook alone, learning from direct and honest feedback will Barry explains that the uncompromising ambition and sustain and even grow your business. It’s up to you to actively engage sacrifice of Bert and Steven are what propelled and your customer to encourage their participation. sustained the company for three generations. Keeping your customers, clients and “influencers” engaged with Bert and Steven encountered many late nights updates, articles, and new information keep people talking about your repairing vehicles; some of which resulted in their business and your brand. Twitter creates awareness of a brand to a own injury. Every incident was accompanied by target audience based on common interests. It is the quickest and treasured family memories. “Dad and Grampa Bell most cost-effective way to multiply your message worldwide. Highlight were changing a driveshaft two weeks before Dad’s your tweets, drive traffic to your website, and share the most up-to- wedding day. In the middle of the task, Grampa was the-minute facts. supposed to be holding the driveshaft as Dad disas- LinkedIn is a business oriented platform designed to build discus- sembled, but he chose to take a breather to light a sion around general industry issues. Subgroups are created for special cigarette at which time the driveshaft dropped and interest groups. knocked out Dad’s front teeth.” Connect with friends, colleagues, and brands on Facebook. Provide Today, Steven and Barry continue to transport stu- industry updates, photos, event information and registration, and incen- dents attending the Near North District School Board tives for consumers to share. Arguably, it offers the best opportunity in Parry Sound. This year marks the 47th year of for dialogue. safe driving recognized by the Transportation Safety Developing a marketing strategy will ensure you know why you Association of Ontario. The respect and compassion have moved the office into the virtual reality. Ask yourself: What are for every child is not part of the company policy but your goals and objectives? Who is your target audience? What time/ the state of mind. resource commitment is necessary to be successful? Knowing what “My father bleeds yellow and black,” explains you want to accomplish is essential before marketing a business online. Barry. “Not because of his longevity in the industry Understanding how to harness the benefits of social media by but his passion for school busing since he was 16 years reaching out to current and potential customers is the new reality. As of age.” Steven’s passion is unmistakable to those who business continues to evolve online and customers incorporate this know him, including the children who ride the bus technology into their daily lives, it is imperative to be aware of the to school and home. resources available and the advantages of expanding your marketing As the third generation to serve the communi- strategy. Social media is here to stay. See you online. ties of Parry Sound, Barry plays a vital role in the day to day operations of this family business. Barry continues to fill the shoes of his predecessors with Useful Marketing Websites a similar work ethic and above all, passion for the ✔ YouTube is a video sharing website. Post anything from trade shows, school bus runs, or the school bus industry. company picnic. Visit www.youtube.com In the words of Barry Bell, “without the past there ✔ Social Networks are forums available to members only to discuss industry issues in a governed is no present and certainly no future.” capacity. Visit www.osba.on.ca ✔ WagJag offers group discounts provided by local businesses. The special deal is available for a 14 SCHOOL BUS ONTARIO 2011 limited time and is not confirmed until the minimum number of buyers have purchase the deal. Visit www.wagjag.com

SBUA_0011_CS5.indd 14 ✔ 20-09-11 3:16 PM On Sale Now! Sale On

OSBA Commissioned Art for Sale Artist: Johannus Boots

“School’s Out” is a quality reproduction of the original painting from Ontario Artist, Johannus Boots.

This limited edition individually numbered and signed portrait makes a stunning addition to your office or School’s Out” - Johannus Boots home, or a treasured gift. $175.00 (unframed) Image size: 18” h x 27” w Johannus Boots is a Canadian artist currently residing in Apsley, Ontario. To view his biography and previous and current collections visit www.johannusboots.com.

Limited Stock Available

To place an order, please contact: Elizabeth McQuade Tel. 416-695-9965 Ext. 21 1-888-675-6722 Fax 416-695-9977 E-mail [email protected]

Ontario School Bus Association 1 Eva Road, Suite 304 Etobicoke, Ontario, M9C 4Z5 Useful Marketing Websites ✔ YouTube is a video sharing website. Post anything from trade shows, school bus runs, or the company picnic. Visit www.youtube.com ✔ Social Networks are forums available to members only to discuss industry issues in a governed capacity. Visit www.osba.on.ca ✔ WagJag offers group discounts provided by local businesses. The special deal is available for a limited time and is not confirmed until the minimum number of buyers have purchase the deal. SCHOOL BUS ONTARIO 2011 15 Visit www.wagjag.com

SBUA_0011_CS5.indd 15 20-09-11 3:16 PM 60th anniversary Marketplace

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Congratulations on your 60th Anniversary

Alan R. La Barge President 613-835-3999

SCHOOL BUS ONTARIO 2011 17 537594_Autobus.indd 1 7/7/11 9:22:57541923_Delaney.indd PM 1 8/10/11 4:45:53 PM

SBUA_0011_CS5.indd 17 20-09-11 3:16 PM 60th anniversary Marketplace

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TRANSPORTATION MANAGEMENT SYSTEMS INC.

Customizable Congratulations to the Operation tracking Reports Ontario School Bus Guaranteed Savings in Your Company and Operation DESIGNED BY OPERATORS FOR THE INDUSTRY Association. Web www.aratms.com‡Email [email protected]

538529_ARA.indd 1 7/6/11 7:58:13 PM DANNEL TRANSPORTATION BRIAN JOBSON

Travelers Canada wishes you all the best on your 60th anniversary. We have been proud to partner with association members and your insurance DANNEL brokers to provide you with the products, claims and risk control services you need. 10-122 KeKeeferefer RoaRoadd

© 2011 St. Paul Fire and Marine Insurance Company and Travelers Guarantee of Canada are the Canadian licensed insurers known as Travelers Canada. travelerscanada.com St. Catharines, ON [email protected] L2M 7N9 905-934-1124 A division of DanNel Coach Lines Company Ltd.

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SBUA_0011_CS5.indd 18 20-09-11 3:16 PM ELLEN THOMAS Gilbert Leduc c/o Operations Manager [email protected]

8467, route 17 Phone: (905) 433-1392 Rockland, ON 485 Waterloo Court Fax: (905) 723-6910 K4K 1K7 Tel: (613) 446-0606 Oshawa, ON L1H 3X2 Email: [email protected] (613) 679-2595 www.leducbus.com

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Simple mobile surveillance solutions designed TRANSPORT SCOLAIRE ET VOYAGES NOLISÉS (ONT. ET QUÉ.) SCHOOL & COACH CHARTER (ONTARIO AND QUEBEC) specifically for the school bus industry.

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AMUSEMENT PLACES Attractions Ontario...... 19 www.attractionsontario.ca ASSOCIATIONS Your risk. Our focus. PBL Insurance Ltd. Congratulates Motor Carrier Passenger Council of Canada...... 22 www.buscouncil.ca OSBA on 60 years

ATTRACTIONS At PBL Insurance Limited, we understand the unique insurance and risk Midland 30,000 Island Boat Cruises/Barrie Boat Cruises....20 management needs facing the School Transportation provider. www.midlandtours.com Whether the need is securing cost effective insurance coverage and ATTRACTIONS/SCHOOL TOURS limits, meeting the varied demands of school boards during and beyond the RFP Process, or strengthening your fleet operation through Snow Valley Resort...... 20 access to our skilled fleet management services, our consultants create www.skisnowvalley.com solutions that work. Combining the expertise of our consultants with AUTOMATIC TRANSMISSION SUPPLIERS our effective relationships with the major insurers has made PBL the Waterous Power Systems...... 21 broker of choice for many small and large School Transportation www.waterouspower.com providers. Give us a try - you will see why others have chosen PBL. AUXILIARY HEATING SYSTEMS As one of the 25 largest independent insurance brokerages in Canada, Manwin Enterprises Inc...... Inside Back Cover our mission at PBL Insurance Limited is straightforward – deliver value to your business everyday. BUS MAINTENANCE Transfinder...... Inside Back Cover 519.646.5842 888 . 254.8294 www.transfinder.com www.pblinsurance.com Waterous Power Systems...... 21 www.waterouspower.com Please call us for all your school transportation needs. BUS MANUFACTURERS PBL Insurance Limited has been a member of the Collins Bus Corporation...... 3 Ontario School Bus Association for over 10 years. www.corbeibus.com TORONTO OTTAWA LONDON WINDSOR SUDBURY BUS PARTS Girardin Blue Bird...... Outside Back Cover www.girardinbluebird.com BUS SAFETY EQUIPMENT Child Check-Mate Systems Inc...... 17535958_PBLIindd.indd 1 7/6/11 8:22:09 PM www.childcheckmate.com Lighthouse International Ltd...... 18 www.warm-welcome.com BUS SALES Girardin Blue Bird...... Inside Front Cover www.girardinbluebird.com Leeds Transit Inc...... 22 www.leedstransit.com ENGINES Waterous Power Systems...... 21 www.waterouspower.com EXHAUST SYSTEMS United Muffler...... Inside Back Cover www.unitedmuffler.com GARAGE/DIAGNOSTIC EQUIPMENT TranSafe Technology...... 16 www.transafetech.com HEATERS Lighthouse International Ltd...... 18 www.warm-welcome.com INSURANCE BROKERS PBL Insurance Ltd...... 21 www.pblinsurance.com Travelers Canada...... 18 www.travelerscanada.com MUSEUMS E-Mail: [email protected] • Offi ce: 519-269-3489 Diefenbunker Canada’s Cold War Museum...... 20 www.diefenbunker.ca www.westmatic.com Gardiner Museum...... 20 www.gardinermuseum.com Grey Roots Museum & Archives...... 20 www.greyroots.com Marine Museum of the Great Lakes...... 22483358_Mclellan.indd 1 6/15/10 10:20:35 AM www.marmuseum.ca Simcoe County Museum...... 20 Powering Ontario's School Buses www.museum.simcoe.ca OIL BYPASS FILTRATION SYSTEMS Kleenoil Filtration Canada Ltd. • 10 locations across Ontario • Factory trained technicians Oil Filtration Specialists Inc...... 12 www.kleenoil.ca • Full range of genuine parts • Allison Transmissons SAFETY PRODUCTS Lighthouse International Ltd...... 18 • Detroit Diesel Engines www.warm-welcome.com SCHOOL BUS EXHAUST United Muffler...... Inside Back Cover wajaxpower.com www.unitedmuffler.com SCHOOL BUS OPERATOR Autobus Bergeron Bus Lines Inc...... 17 Dan Nel Coach Lines Co. Ltd...... 18 www.dannel.on.ca Delaney Bus Lines Ltd...... 17 www.delaney.ca

SCHOOL BUS ONTARIO 2011 21 545428_Waterous.indd 1 8/12/11 1:47:38 PM

SBUA_0011_CS5.indd 21 20-09-11 3:16 PM -Õ««œÀ̈˜}Ê>˜Êˆ˜`ÕÃÌÀÞÊÌ >̽à Index to Advertisers

SCHOOL BUS OPERATOR continued

WHO MADE THIS P U BLICATION POSSIBLE. Durhamway Bus Lines-a Division of 473980 Ontario Ltd...... 19

PLEASE S U PPORT THE AD V ERTISERS www.durhamway701.com Leduc Bus Lines Ltd...... 19 www.leducbus.com Les Autobus Lalonde Bus Lines Inc...... 19 UÊÊ >̈œ˜>Ê"VVÕ«>̈œ˜>Ê-Ì>˜`>À`à SOFTWARE UÊÊÊVVÀi`ˆÌ>̈œ˜ EasyBus, Inc...... 18 UÊÊ ÀˆÛiÀÊ iÀ̈wV>̈œ˜ www.easybus.com STEP HEATERS UÊÊ>LœÕÀÊ >ÀŽiÌʘvœÀ“>̈œ˜ Lighthouse International Ltd...... 18 UÊÊ*Àœ}À>“ÃÊEÊ,iÜÕÀVià www.warm-welcome.com SURVEILLANCE CAMERAS Seon Design Inc...... 4, 19 www.seon.com TIRE SUPPLIER Attersley Tire Service Ltd...... 7 www.attersleytire.com TIRES Michelin North America (Canada) Inc...... 9 www.michelintruck.com TRANSPORTATION Sudbury Student Services Consortium...... 22 www.sssc.ca TRANSPORTATION SOFTWARE SYSTEMS ARA Transportation Management Systems Inc...... 18 www.aratms.com Transfinder...... Inside Back Cover www.transfinder.com VEHICLE LIFT SYSTEMS 306 - 9555 Yonge St., Richmond Hill, Ontario L4C 9M5 All Tool Canada Inc...... 16 Toll Free: 1-866-271-1107 www.buscouncil.ca www.alltoolcanada.com WASHING EQUIPMENT & SUPPLIES Mclellan Electric...... 21 Funded in part by the Government of Canada’s Sector Council Program. www.westmatic.com

533086_Motor.indd 1 7/25/11 5:45:59 PM classifieds

TRANSPORTATION Sudbury Student Services Consortium 1760 Regent Street S. 1st Floor Sudbury, ON P3E 3Z8 Phone: (705) 521-1234 Fax: (705) 521-1344 E-mail: [email protected] Web: www.sssc.ca Looking for a NEW Bus Evacuation Video for bus patrol, student and driver training? Look no further: the Sudbury Student Services Consortium created a video available in French & English! Call to order— (705) 521-1234.

Educational Programs We offer Ontario Curriculum based programs in: Sciences: Stuctures & Mechanisms Grade 2-8 Energy & Control Grade 2-5 Social Studies & History: Grade 6-11 Marine Museum of the Great Lakes Phone: 613 542-2261 http://www.marmuseum.ca

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With safety our #1 priority, Transfi nder answers your need for best-in-class school bus routing and scheduling software.

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www.unitedmuffler.com

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Girardin Ontario Inc. 1-877-855-0338 Ontario www.girardinbluebird.com

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