YORKSHIRE COAST Champions
Total Page:16
File Type:pdf, Size:1020Kb
DISCOVER YORKSHIRE COAST Champions Tyro training, Scarborough | www.tyrotraining.co.uk | 01723 588 072 Front Cover: Staithes, Inside Cover: Scarborough chalets Tyro Training is the commercial training division of Craven College and offers an extensive range of training through centres in Skipton and Scarborough. In 2015, Tyro Training was commissioned by the York, North Yorkshire and East Riding Enterprise Partnership to deliver a project that would support businesses in the Visitor Economy to grow. Funding from this project (supported by European Social Fund and the Skills Funding Agency) has been used to develop the Discover Yorkshire Coast Champions scheme, to undertake research into the business needs of the Visitor Economy across North Yorkshire, and to produce and publish this Participant Guide. The Discover Yorkshire Coast Champions Participant Guide is the property of Craven College (Tyro Training) and its funders. All rights reserved. No part of this publication may be reproduced, stored or transmitted without the written permission of the publisher. The publisher of this book has made every effort to ensure the accuracy of the information contained in this book. Neither the author, Tyro Training, nor anyone involved in the creation of this publication accepts responsibility for any inaccuracies, omissions or any consequences arising from the use of this publication. Design and layout by Rob Spivey, Tyro Training Editorial by Mike Wilkinson, MJW Marketing Images supplied by Scarborough Borough Council. Images from this publication may not be reproduced, stored or transmitted without the permission of Scarborough Borough Councli. All graphic icons supplied by flaticon.com Published by Tyro Training The Discover Yorkshire Coast Champions scheme is a programme Cayley Court of training and business support developed by Tyro Training in Scarborough partnership with Scarborough Borough Council’s Tourism Service and YO11 2YJ supported by Welcome to Yorkshire and the York, North Yorkshire 01723 588072 and East Riding Enterprise Partnership. Funding is provided via the http://www.tyrotraining.co.uk/ European Social Fund and the Skills Funding Agency. © Tyro Training 2015 Contents Foreword..............................p4 Cobble Landing, Filey Introduction......................p5 Reflections...........................p6 COAST Stephen Joseph Theatre Fortune’s Kippers, Whitby Yorkshire Coast Map.................................................p8 CULTURE CUISINE Destinations.......................p9 North York Moors Winning Themes.....p11 Marketing the COUNTRYSIDE Yorkshire Coast........p13 TEST YOUR KNOWLEDGE with our yorkshire coast quiz Top 10 Quiz......................p14 page 14 tyro scarborough ?- 3 - ??www.tyrotraining.co.uk?? Foreword It’s a fascinating time for the Yorkshire Coast and whilst the area still faces many challenges, it equally has a lot to offer the visitor. From the glorious heritage coastline and beautiful rolling countryside, incorporating a national park, to its captivating cultural identity and not forgetting its delicious food and drink, locally sourced and served with a friendly face and genuine warm welcome. This coastline has always been a big draw for tourists ever since Mrs Thomasin Farrer discovered spa waters in Scarborough in the early 17th century, establishing England’s first true seaside resort. But times and tastes move on; so here in the Borough there are exciting plans for a new multi- million pound waterpark on the town’s North Bay; a sports village on the former Weaponess coach park in the heart of the town; redevelopment of the former Futurist Theatre site on South Bay and in Bridlington construction is underway on a new £25 million leisure centre that will open next summer. In fact, the significance of the visitor economy to the Borough of Scarborough cannot be over-stated, with the visitor spend in 2013 being £488 million, supporting over 16,200 jobs and attracting 6.2 million day trips. It is true to say that tourism is one of the few sectors demonstrating real growth potential nationally and since 2010 it has been the UK’s fastest growing employment sector and is the fifth largest industry. We are a people business and first impressions are extremely important in developing relationships. The welcome and customer service visitors receive helps to define a destination. Coupled with that, you are at the front line of providing that service to visitors, therefore investing in people is the key to a successful visitor experience. This training course is all about enriching that visitor experience by providing you with improved product knowledge, so that you are able to deliver higher levels of customer service to visitors. Please enjoy this training programme, discover more about the Yorkshire Coast and all that it has to offer the visitor and then go out and spread the word as one of our champions. This participant’s guide is for you to use during the 2-day training course but also for you to take away with you when you leave to assist you in handling visitor enquiries in the future. Councillor Derek J. Bastiman, Leader of the Council, Scarborough Borough Council. www.tyrotraining.co.uk - 4 - tyro scarborough Introduction Tourism is a people business. By investing in you we hope that the quality of the service you give to visitors and residents will improve. Regular training and learning are an investment that allows employees to prosper and develop their careers, while giving the organisation a truly skilled workforce and a competitive advantage in the market place. The benefits of a highly trained workforce have been shown to flow through to customers, who become more satisfied with the improved level of service, not to mention the greater productivity and increases to the business’s bottom line. So why are you here and what do first class knowledge of the destination you hope to learn from the training and its facilities and attractions. Show course? The simple answer is a greater enthusiasm for and promote the wide understanding of the tourism offer variety of opportunities to explore on the Yorkshire Coast, together with and discover the Yorkshire Coast. improved customer service skills to take Do not forget to work with your back to your work place. As a tourism colleagues in the industry to enhance champion you will be able to better the visitor experience. Ensure visitors inform your guests on what there is have a memorable time which will to see and do, hopefully helping to make them return or tell their friends extend their stay or encourage a return and relatives what a great place the visit. You will certainly gain a better Yorkshire Coast is to enjoy a short break understanding and appreciation of the or holiday. Yorkshire Coast and surrounding area’s appeal. We need you to take it to your Finally, it is expected that you will go heart to promote it more readily than away from the training course with before this training course. Taking pride greater appreciation of the heritage in what you do and say is part of being and culture of the Yorkshire Coast. Be a Yorkshire Coast Champion. able to locate the main resorts, villages and attractions on the coast, as well The Yorkshire Coast is a great place to as suggest places for your customers live, work and visit and as has already to visit. Have a better knowledge been mentioned the visitor experience and understanding of what new is as much about people as it is about developments are taking place and places. From coast to countryside, what the area’s ambition for the future cuisine to culture, the area has a lot to is - to create a world class welcome. offer the visitors and residents alike, so it After all, holidays are about having a is important that everyone who meets great time and leaving the destination visitors becomes a champion for the having had an extremely happy area and to make sure that they have a experience - we hope you do too! tyro scarborough - 5 - www.tyrotraining.co.uk Whitby Reflections Scarborough is still regarded as the “Queen of the Yorkshire Coast” and its attractions and facilities, ranging from museums and galleries to parks and gardens, along with Europe’s largest open air theatre, are a big hit with families. Scarborough Fair, made famous by Simon and Garfunkel in the 1960’s, dates back to 1253 when King Henry III granted the town a Charter to hold a yearly fayre for 45-days of trading in the late summer. Nowadays you can explore the ancient ruins of Scarborough castle with its 3,000 years of history dating back to the first millennium BC or go back 160 million years to the time when Scarborough was the home to the dinosaurs. The Rotunda Museum now tells the story of these incredible beasts and the Jurassic coastline where they lived. It might come as no surprise that the Yorkshire Coast’s renowned seafaring history is there www.tyrotraining.co.uk - 6 - tyro scarborough to be told, none more so than in Whitby, when streams, valleys and moorland of its whaling industry had 55 ships operating out the national park. of the harbour at its height between 1753 and 1833. The town continues to achieve national Perhaps a more sedate pastime appeals to and international acclaim for its combination visitors? If so, recommend a visit to Rievaulx of maritime, literary, ecclesiastical and Terrace and Abbey set in a tranquil valley geological heritage, combined with its just outside the market town of Helmsley. It contemporary arts and cultural offerings has its own castle ruins which have recently and quaint shopping experience. Whitby’s undergone a makeover by English Heritage museum, situated in the picturesque Pannett and now has a new visitor centre. The terrace Park overlooking the harbour, is a little gem, as is a half-mile long with a Doric Temple at one is the Captain Cook Memorial Museum, gold end and an Ionic Temple at the other.