Where are the center of the universe ? in 7th century a king from Srivijaya (Sumatera), had a vision of one prosperous nation, which he called “Nan Hai” that vision –then become the source of inspiration – for the creation of ASEAN now Asean becoming a economic power house with a population of more than 600 millions consumers ‐ From The Wall Street Journal – 30th March 2012 :

Southeast Asian finance ministers predicted the region's economies will expand more quickly in 2012 than the previous year, and pledged vigilance against sharp movements in capital flows.

They predicted gross‐domestic‐product growth for the region as a whole at between 5.6% and 6.3% for this year, compared with 4.5% in 2011. at the center of ASEAN Welcome to the 18th largest Economy in the World MARKET DATA

Geographic Size 1.9 million sq kilometers

Comparative Area Slightly less than 3 times the size of Texas

Population 245 million ((lJuly 2011 est.)

Population Growth Rate 1.069% (2011 est.)

Urban Population 44% of total population (2010) Indonesia Progress : “The latest UN Report : People around the globe are healthier, richer and better educated than ever before, with most developing countries registering huge gains over the last 40 years. Asia was the region that progressed fastest in terms of human development since 1970, with China and Indonesia leading the way” Recently, The Economist published its annual series called The World in 2011. For the first time, the Economist was bullish on Indonesia. It predicted that, with 245 million people in 2011, Indonesia’s GDP will reach around US$806 billion, resulting in a GDP per capita of $4,200. • Nomura, a Japanese bank, reckons Indonesia is creating a middle class (defined as one with disposable household income of over $3,000 per year) helter‐skelter. The country’s bourgeoisie, 1.6m in 2004, now numbers about 50m. On Nomura’s measure, that is more than India and bigger than elsewhere in the region (see chart). The number could reach almost 150m by 2014, representing one of the world’ s most enticing markets. Newly affluent Indonesians are certainly spending.

The IdIndonesi an Consumer

INDONESIAN BELIEVE IN QUALITY INDONESIAN YOUTH ARE EARLY ADOPTERS OF TREND SOCIAL MEDIA

• Take smartphones. Indonesians have leap‐frogged a generation of technology, and now download data and use social media largely through smartphones, rather than mobile phones and personal computers. The increase in sales has been extraordinary; the country is one of the largest markets for Research in Motion (RIM), makers of the Blac kBerry. IIdndones ia claims the second‐largest number of Facebook members in the world, and the third‐largest number of Twitter users.

THE INDONESIAN UP‐DATE • Indonesia’s retail sector will continue to maintain solid growth despite escalating global uncertainties, with revenues expected to rise by 15 percent to Rp 138 trilli on (US$15.04 billion ) next year from this year, a retail business association says. INDONESIA RETAIL SECTOR

• Modern retail businesses such as , ; and mini‐markets are replacing more traditional retail outlets, including wet markets and independent small grocers. • RidRapid expansion of modern retiltail bibusinesses accountdted for approximately 20% increase in retail market share from 2000 to 2008. • Most maj/fi/jor/foreign/reg iona l and hkhypermarket chains have stores located in Jakarta as well as in other secondary cities like Medan, Bandung, Semarang, Yogyakarta, Surabaya, and Bali etc.

Source: Gain Report USDA INDONESIA RETAIL SECTOR

RETAIL OUTLETS NO. OF STORES 2010 55 Giant Hypermarket 39 Hypermart 46 Makro Hypermarket / Lottemart 22 99 Ranch Market 8 Giant Supermarket 69 41 Lion Superindo Supermarket 68 Ramayana Supermarket 86 The Foodhall 10 Yogya Group Supermarket 66 Traditional Retailers (est.) 30,000 Indonesian Market Overview PERKEMBANGAN IMPOR PRODUK HORTIKULTURA 5 TAHUN TERAKHIR

2,000

1,800

1,600

1,400

1,200 USD)

1,000 (JUTA

800

600

400

200

‐ 2006 2007 2008 2009 2010 20 11 NILAI IMPOR 600.84 787.86 881.62 1,054.20 1,254.62 1,757.97 TAHUN

Sumber. BPS diolah I. DATA IMPOR PRODUK HORTIKULTURA

IMPOR PRODUK HORTIKULTURA TERBESAR JAN –DES 2011

5% 3% Cengkeh 6% 25% Bawang Putih 7% Apel 7% Jeruk Anggur 7% 18% Lengkeng No KOMODITAS NILAI (USD) 11% Pears TOTAL 1.757 .973 .615 11% Bawang Merah 1 Cengkeh 338.204.066 Durian 2 Bawang Putih 242.420.074 Kentang Segar 3 Apel 153.872.532 4 Jeruk 150.255.046 5 Anggur 99.846.446 6 Lengkeng 96.964.664 7 Pears 92.613.724 8 Bawang Merah 75.473.458 9 Durian 74.873.692 10 Kentang Segar 47.262.978 Lain‐Lain 386.186.935 The Ministry of Trade of the Republic of Indonesia 26 I. DATA IMPOR PRODUK HORTIKULTURA (Lanjutan..)

NEGARA ASAL IMPOR BUAH‐ NEGARA ASAL IMPOR SAYUR‐ BUAHAN TERBESAR SAYURAN TERBESAR

4% 3% CHINA 10% CHINA 8% 5% THAILAND THAILAND 10% 55% 28% 10% UNITED STATES MYANMAR (formerly CHILE 67% BURMA) AUSTRALIA INDIA

VIET NAM No KOMODITAS NILAI (USD) No KOMODITAS NILAI (USD) TOTAL 735.334.389 TOTAL 544.460.300 1 CHINA 332.224.168 1 CHINA 299.493.885 2 THAILAND 171.561.026 2 THAILAND 45.670.120 3UNITED STATES 63.482.502 3 MYANMAR 42.092.835 4 CHILE 23.088.684 4 INDIA 33.305.653 5 AUSTRALIA 19.623.815 5VIET NAM 23.989.155 LAIN‐LAIN 125.354.194 LAIN‐LAIN 99.908.652

The Ministry of Trade of the Republic of Indonesia 27 Indonesian Marketing Actiiiivities In‐Store Promotions In‐Store Promotions In‐Store Promotions In‐Store Promotions In‐Store Promotions Cooking Demo Cooking Demo Trade Seminars