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SIRIUS Taps David Poole and Marty Snider to Host Daily All-NASCAR Morning Show

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SIRIUS Taps David Poole and Marty Snider to Host Daily All-NASCAR Morning Show SIRIUS Taps David Poole and Marty Snider to Host Daily All-NASCAR Morning Show Renowned experts from print and TV team up to launch daily programming on SIRIUS NASCAR Radio / channel 128 on January 1 SIRIUS NASCAR Radio's "The Morning Drive" will air weekday mornings only on SIRIUS NEW YORK, Dec 12, 2006 /PRNewswire-FirstCall via COMTEX News Network/ -- SIRIUS Satellite Radio (Nasdaq: SIRI), the Official Satellite Radio Partner of NASCAR starting in 2007, announced today that renowned NASCAR beat reporter and columnist David Poole and veteran broadcaster Marty Snider will host a daily talk show, SIRIUS NASCAR Radio's The Morning Drive, exclusively on SIRIUS. (Logo: http://www.newscom.com/cgi-bin/prnh/19991118/NYTH125 ) Starting January 1, The Morning Drive will air every weekday morning from 7:00-11:00 AM ET exclusively on SIRIUS NASCAR Radio / channel 128, the new 24/7 year-round radio channel dedicated to NASCAR. Snider and Poole will delve into NASCAR's latest news and rumors, interview prominent guests, and take calls from listeners. "We're thrilled to have Marty and David, two of the most experienced and knowledgeable figures in NASCAR, kick off our daily programming lineup on SIRIUS NASCAR Radio," said Steve Cohen, SIRIUS' Vice President of Sports Programming. "With SIRIUS, listeners across the country will have exclusive access to the insights and opinions of NASCAR experts like these and they'll be able to call in to the show to discuss the topics that are relevant to the fans. Programming like this will make SIRIUS NASCAR Radio a must-have for NASCAR fans." David Poole is one of the most widely-read and well-respected journalists in the sport. He has covered NASCAR for The Charlotte (NC) Observer for 10 seasons and is a regular contributor to ThatsRacin.com. He is a two-time winner of the George Cunningham Award, given each year to the top writer in the National Motorsports Press Association, and also has won several Associated Press Sports Editors awards for his NASCAR coverage. Poole, a graduate of the University of North Carolina, has also worked at newspapers in Norfolk, VA; Gastonia, NC; and West Palm Beach, FL. Prior to joining SIRIUS he was a regular co-host on PrimeTime with the Packman, a popular afternoon sports talk show in Charlotte. Poole is the author of several books on NASCAR, including Race with Destiny: The Race That Changed NASCAR Forever and Tim Richmond: The Fast Life and Remarkable Times of NASCAR's Top Gun. "I am very excited about being part of SIRIUS NASCAR Radio because it's going to be the place real fans go to talk about the sport they follow with so much passion," said Poole. "I believe Marty and I can help answer questions fans have about the sport and we're going to share our opinions about what goes on each week, but the show will only be as good as we think it's going to be if the fans share their opinions with us too." Snider has been broadcasting NASCAR since his days as an undergrad at UNC- Charlotte. In 1998 he started at Turner Sports as a pit reporter for their NASCAR on TNT broadcasts and a year later joined NBC's NASCAR broadcast team. From 1995- 2000 he worked as a pit reporter for the Motor Racing Network's (MRN) NASCAR broadcasts. He is also a regular contributor to NASCAR.COM and NBCSports.com as a NASCAR Insider. Snider was CNNSI's NASCAR reporter from 1998-2002, and from 1994-1997 he worked as a reporter and producer for ESPN's "NASCAR Today." "On The Morning Drive, we'll get to share our inside information with the listeners every day, bringing them closer to the sport and the drivers," said Snider. "SIRIUS is clearly dedicated to being the premier radio destination for NASCAR fans seven days a week. I'm thrilled to be given this opportunity and can't wait to get it started on January 1." Launching January 1 on SIRIUS' channel 128, SIRIUS NASCAR Radio will provide the most comprehensive, in-depth radio coverage of NASCAR with 24-hour coverage of the sport all year long. SIRIUS NASCAR Radio will be home to every live NASCAR NEXTEL Cup Series, NASCAR Busch Series and NASCAR Craftsman Truck Series race, plus exclusive original programming hosted by NASCAR insiders like two-time NASCAR NEXTEL Cup Champion Tony Stewart. With SIRIUS NASCAR Radio, listeners will have access to up-to-the-minute news, expert analysis and exclusive interviews with drivers, team owners, crew members and other NASCAR insiders. In addition to the live race broadcast, SIRIUS will take fans into the cars and pits by devoting up to 10 additional "Team Talk" channels that will carry driver-to-crew communications during NASCAR NEXTEL Cup Series races. SIRIUS will combine the race broadcast with the driver-to-crew chatter on these channels, allowing fans to follow the overall race call and the in-car audio of a driver on a single channel throughout the race. All NASCAR content is provided to SIRIUS customers at no additional cost over SIRIUS' monthly subscription fee. For more information visit www.sirius.com. About SIRIUS SIRIUS, "The Best Radio on Radio," delivers more than 130 channels of the best programming in all of radio. SIRIUS is the original and only home of 100% commercial free music channels in satellite radio, offering 69 music channels. SIRIUS also delivers 65 channels of sports, news, talk, entertainment, traffic, weather and data. SIRIUS is the Official Satellite Radio Partner of the NFL, NBA and NHL and broadcasts live play-by-play games of the NFL, NBA and NHL. All SIRIUS programming is available for a monthly subscription fee of only $12.95. SIRIUS Internet Radio (SIR) is a CD-quality, Internet-only version of the SIRIUS radio service, without the use of a radio, for the monthly subscription fee of $12.95. SIR delivers more than 75 channels of talk, entertainment, sports, and 100% commercial free music. SIRIUS products for the car, truck, home, RV and boat are available in more than 25,000 retail locations, including Best Buy, Circuit City, Crutchfield, Costco, Target, Wal-Mart, Sam's Club, RadioShack and at shop.sirius.com. SIRIUS radios are offered in vehicles from Audi, Bentley, BMW, Chrysler, Dodge, Ford, Infiniti, Jaguar, Jeep(R), Land Rover, Lexus, Lincoln-Mercury, Mazda, Mercedes-Benz, MINI, Nissan, Rolls Royce, Scion, Toyota, Porsche, Volkswagen, and Volvo. Hertz also offers SIRIUS in its rental cars at major locations around the country. Click on www.sirius.com to listen to SIRIUS live, or to purchase a SIRIUS radio and subscription. Any statements that express, or involve discussions as to, expectations, beliefs, plans, objectives, assumptions, future events or performance with respect to SIRIUS Satellite Radio Inc. are not historical facts and may be forward-looking and, accordingly, such statements involve estimates, assumptions and uncertainties which could cause actual results to differ materially from those expressed in any forward-looking statements. Accordingly, any such statements are qualified in their entirety by reference to the factors discussed in our Annual Report on Form 10-K for the year ended December 31, 2005 and Quarterly Reports on Form 10-Q for the quarters ended June 30, 2006 and September 30, 2006 filed with the Securities and Exchange Commission. Among the key factors that have a direct bearing on our operational results are: our dependence upon third parties, including manufacturers of SIRIUS radios, retailers, automakers and programming partners, our competitive position and any events which affect the useful life of our satellites. P - SIRI Media Contact: Andrew FitzPatrick SIRIUS 212.901.6693 [email protected] SOURCE SIRIUS Satellite Radio Andrew FitzPatrick, SIRIUS, +1-212-901-6693, [email protected] http://www.sirius.com Copyright (C) 2006 PR Newswire. All rights reserved News Provided by COMTEX.
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