Media Kit for Fort Myers- Naples Market #54 and Growing

Media Kit for Fort Myers- Naples Market #54 and growing

Television in Market Share DMA Fort Myers-Naples Market #54 Source: Nielsen Jan-Dec 15, 2019 M-F 3a-3a Live Same Day 2% HH Share 2% 2% 2% NBC 2- WBBH 31 2% CBS- WINK 27 12 4% ABC-7 WZVN Fox 4- WFTX 10 6% 31% CW-WXCW 6 Me TV- EZVN 4 10% PBS- WGCU 30.1 2 UNI- WUVF-LD 2 12% Tel- WWDT 2 2 27% PBS- WGCU 30.5 all others combined 2

Waterman = 47% HH Share in DMA Fort Myers DMA viewership Cable vs Broadcast Television delivery

4% 2% 7% Comcast

11% Direct TV Broadcast TV Over the Air 51% Dish Network 100% Century Link 23% Other cable

Source: Nielsen July 2019 Broadcast TV is the only way to potentially reach all 554,490 TV Households in SWFL. https://youtu.be/96zFIaiwwA4 https://youtu.be/bZUl9_ahcWE

NEWS Program Schedules Percentage of U.S. Adults Watching Sports on Television NFL: Reg. Season/Playoffs/Super Bowl 40.1 July 23 – August 8, 2021 Olympics (Summer or Winter) 20.0 MLB: Reg. season/Playoffs/World Series 19.6 MBA: Reg. season/Playoffs/Finals 19.5 NCAA Basketball: Reg. season & Tourny 17.8 PGA - Golf 11.0 NHL: Reg. season/Playoffs/Finals 9.5 NASCAR 9.2 Tennis 6.9 World Cup Soccer 6.8 Boxing 6.2 Figure Skating 6.1 Gymnastics 6.0

Source: GfK MRI 2018 Doublebase

WBBH-TV NBC-2.com • Fort Myers – Naples • Market Rank 54 Special Planning Calendar Offering High-Profile, Engaging Opportunities Year-Round!

NBC Fall Premieres In September

JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

NASCAR Xfinity And Monster Energy Series July - Nov NBC Prime Finales in May

Spring Training

#1 Summer Prime America’s Got Talent

WBBH-NBC2 FORT MYERS – NAPLES MARKET #54 Program Schedules Special Planning Calendar ABC7 in SW Florida Offers High-Profile, Engaging Opportunities Year-Round!

Indianapolis 500

JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

Dolphin Pre-Season Games August 2020

Dates / Programming Subject to Change COPYRIGHT © 2013 NBCUNIVERSAL MEDIA, LLC. ALL RIGHTS RESERVED. CONFIDENTIAL. All concepts are subject to further development and approval by all parties. 12 COPYRIGHT © 2013 NBCUNIVERSAL MEDIA, LLC. ALL RIGHTS RESERVED. CONFIDENTIAL. All concepts are subject to further development and approval by all parties. 13 For more information about advertising: Ivy Brown, Local Sales Manager: [email protected] 239-939-6240 Robert Cushing, Local Sales Manager: [email protected] 239-939-6262

COPYRIGHT © 2013 NBCUNIVERSAL MEDIA, LLC. ALL RIGHTS RESERVED. CONFIDENTIAL. All concepts are subject to further development and approval by all parties. 14 For more information about advertising: Ivy Brown, Local Sales Manager: [email protected] 239-939-6240 Robert Cushing, Local Sales Manager: [email protected] 239-939-6262