Europe Functional Beverage Market Insights
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Market Trend of Functional Beverage By Region – Europe Europe Functional Beverage Market Insights • The Europe functional beverage market is expected to grow at a CAGR of 8.42%, during the forecast period of 2018-2023 • Europe is the third largest market for functional beverages, comes after North America and Asia Pacific • Germany and the UK are expected to contribute greatly to market growth • The rise of health conscious consumers globally has tremendously increase preferences of healthy and nutritional drinks over calorie-heavy soft drinks in the region • In Europe, the beverage market is dominated by sports and energy drinks, while the remainder consists of fortified and functional products • Some part of the market share is captured by vitamin and mineral drinks and herbal drinks Source: Mordor Intelligence, 2018; Future Market Insights, 2018 Emerging Market Trends • Sport and Energy drinks consumers want less sugar content, but expect a lab- engineered, high performance beverage that delivers on its core functional claim • Germany is one of the few countries which has a considerable market for ACE drinks (Products containing vitamins A, C and E). More than 100 German manufacturers’ offers such products in various flavours like orange, carrot and lemon, with a juice content of 30%. • Herbal and tea brands have been switching their product offerings towards functionality, emphasizing on the potential health benefits of tea. Following the trend, manufacturers have been developing fortified teas, with added nutrients. • The kombucha market in EMEA is expected to generate $ 660.67million by 2021 – trends around probiotic and fermentation foods are coming to a head in Europe Source: Mordor Intelligence, 2018; Farr, 2018 Market Examples 1.0 Sugar Reduction Sambazon’s Low Calorie Energy Drink Only 40 Calories per Can, 7g sugar per serving Ingredients: Sparkling Filtered Water, Organic Erythritol, Organic Fair Trade Clarified Açaí Juice, Organic Cane Syrup, Organic Acerola Juice*, Organic Pomegranate Juice*, Organic & Natural FLavours, Citric Acid, Organic Green Tea Extract, Fruit & Vegetable Juice (For Colour), Malic Acid, Organic Stevia Extract, Sea Salt, Organic Guarana Extract, Organic Yerba Mate Extract *Made from organic concentrate with filtered water added Flavours: Red berries, Apple & Melon Gatorade’s Low Sugar Thirst Quencher Ingredients for Red Berries Flavour: Carbonated Water, Sucrose, Flavour: Lemon-Lime, Grape, Cool Blue Erythritol, Citric Acid Monohydrate, Taurine, Natural Caffeine, L- Ingredients for Grape Flavour: Water, Sugar, Lysine Monohydrochloride, Choline Bitartrate, Inositol, Niacin Amide Citric Acid, Sodium Citrate, Salt, Natural and (B3), D-Pantothenol (B5), Pyridoxine HCE (B6), Riboflavin 5 Artificial Flavour, Monopotassium Phosphate, Phosphate Sodium, Cyanocobalamin (B12), Thiamine Mononitrate Sucralose, Acesulfame Potassium, Red 40, (B1), Sucralose, Acesulfame K, Sodium Chloride, Artificial Colour Blue 1 (Hibiscus), Artificial Flavours (Hibiscus and Triple Berry) Shark’s Low Only 11 grams of sugar, 60 Calories per can, and contains Sugar Natural 80 mg of natural caffeine per 8.4 oz can Energy Drink 1.0 Sugar Reduction Roar’s Organic Electrolyte Infused Low Calorie Kill Cliff’s Ignite Performance Energy Blend Sports Drink Flavour: Cherry Limeade, Lemon Berry Flavours: Blueberry Açaí, Cucumber Watermelon, Ingredients for Cherry Limeade Flavour: Water, Erythritol, Citric Acid Georgia Peach, Mango Clementine, Pineapple Mint, Vitamin Blend [Tripotassium Citrate, Magnesium Lactate, Disodium Strawberry Coconut Phosphate Anhydrous, Green Tea Leaf Extract, Ginger Root Powder, Ingredients for Strawberry Coconut Flavour: Water, Vitamin E (D-Alpha Tocopheryl Acetate), Asian Pantothenic Acid, Organic Coconut Water from Concentrate, Organic Niacin, Vitamin B12 (Cyanocobalamin), Vitamin B2, Vitamin B6 Erythritol, Organic Flavour, Organic Sugar, Organic (Pyrodoxine Hydrochloride)], Natural Flavours, Fruit and Vegetable Lemon Juice from Concentrate, Sodium Chloride, L- Extract (For Colour), Stevia (Rebaudioside A). Malic Acid, Citric Acid, Organic Stevia Leaf Extract, Niacinamide (Vitamin B3), Calcium D Pantothenate Zero Sugar, Perfect blend of 150mg of natural caffeine, b-vitamins and (Vitamin B5), Pyridoxine Hydrochloride (Vitamin B6) electrolytes to support hydration and energy 1.0 Sugar Reduction Lucozade’s Zero Flavours: Original, Orange, Pink Lemonade Ingredients for Original Flavour: Carbonated Water, Acids (Citric Acid, Lactic Acid), Acidity Regulators (Sodium Citrate, Sodium Lactate), Preservative (Potassium Sorbate), Sweeteners (Aspartame, Acesulfame-K), Caffeine, Antioxidant (Ascorbic Acid), Flavourings, Colours (Sunset Yellow, Ponceau 4R) Monster Energy’s Ultra Citron zero calories zero sugar and a full load of Boost’s Energy Sugar Free Original Monster energy blend Ingredients: Carbonated Water, Acid (Citric Acid), Taurine Ingredients: Carbonated Water, Flavour Enhancer (0.4%), Acidity Regulator (Sodium Citrate), Flavourings, (Erythritol), Taurine (0.4%), Acid (Citric Acid), Sweeteners (Aspartame, Acesulfame K), Caffeine (0.03%), Natural Flavourings, Acidity Regulator (Sodium Colours (Ammonia Caramel, Riboflavin), Preservative Citrate), Preservatives (Potassium Sorbate, Sodium (Sodium Benzoate), Vitamins (Niacin, Pantothenic Acid, Benzoate), Caffeine (0.03%), Sweeteners (Sucralose, Vitamin B6, Vitamin B12), Inositol Acesulfame K), L-carnitine L-tartrate (0.015%), Vitamins (B3), (B5), B6, B12), Sodium Chloride, Colour (Carotenes) 1.0 Sugar Reduction Celsius’s Sparkling Energy Drink Zevia’s Energy Drink Low calorie, sugar free, very low Zero Calories. Clean Ingredients. sodium, zero calories 120 mg of Caffeine. Rockstar’s Pure Zero Energy Drink Good Source Of: Niacin, pantothenic Flavours: Grapefruit, Kōla, Mango/Ginger, acid, riboflavin, vitamin B12, vitamin Flavours: Blue Ice, Mango Orange Raspberry Lime B6, vitamin C Passion Fruit, Punched, Silver Ice Excellent Source Of: Biotin, niacin, Ingredients: Carbonated Water, Citric pantothenic acid, riboflavin, vitamin Acid, Stevia Leaf Extract, Caffeine, Natural B12, vitamin B6, vitamin C Flavours. 2.0 ACE Juice Oettinger’s Glorietta A-C-E Sun-kissed orange taste, sweet-n- sour lemon experience in Fortuna’s Red combination with carrots, all in a Grapefruit full A-C-E vitamin shot Juice with vit. In every 100ml, contains 40mg ACE Vitamin C, 4mg Vitamin E, 236μg Vitamin A Del Monte’s ACE Amita’s ACE Juice Juice Ingredients: Water, Multi-Fruit Juice Concentrate (Apple, Orange, Tangerine, Pineapple, Lemon, Characterised by fresh apples, juicy oranges, Pear, Grape, Passion Fruit), Multi-Fruit tangy lemons and the best carrots Concentrate (Banana, Apple, Peach, Mango, Apricot, Guava), Acidifier: Citric Acid; Just 200 ml of this ACE Juice covers 60% of Sweeteners: Aspartame, Acesulfame K, Vitamins your daily requirement of the vitamins A, C (Thiamine, Riboflavin, B6, C, E, Biotin, Calcium D- and E. Pantothenate, Niacin) and Provitamin A. Rauch’s Bravo Multivitamin Fruit Juice Pfanner’s ACE Juice 2.0 ACE Juice Yoga’s Tasky ACE Skipper’s Ace Juice Derby blue’s Zero ACE Red Ingredients: Aromas, Sugar, Ingredients: Water, Non-alcoholic drink based Water, Concentrated Juices Orange Juice (21%), on fruit juices (40%) and (Orange 20%, Carrot 5%, Carrot Juice (5%), Sugar, carrot, with sweeteners Lemon 5%), Glucose- Lemon Juice (4%), and vitamins, low-calorie Fructose Syrup, Vitamins C, Natural Flavouring, E and Beta Carotene Vitamin C (L-Ascorbic Acid), Vitamin E, Vitamin A. Santal’s ACE Fruit Juice Looza’s ACE Original Achillea’s SuccoMio Ace Fruit Juice plus Apple Ingredients: Water, 22% Orange Juice, Sugar, 5% This contains 8 tropical Ingredients: Concentrated Lemon Juice, 3% Carrot fruits and carrot juice so Apple Juice* 61.8%, Juice, Vitamins C, E and is rich in vitamin C, E and Concentrated Orange Juice* Provitamin A (Beta 34%, Carrot Juice* 4%, Carotene), Flavorings. provitamin A. Concentrated Lemon Juice* 0.2%. *Organic 3.0 Herbal-based Drink & Fortified Tea Rockstar’s Sugar Free Double Strength Energy Drink Enhanced with the potent herbal blend of Guarana, Ginkgo, Ginseng and Milk Thistle Ingredients: Carbonated Water, Citric Acid, Taurine, Sodium Citrate, Guarana Seed Extract, Caffeine, Caramel Color, Natural and Artificial Flavors, Glucuronolactone, Sorbic Acid (Preservative), Benzoic Acid (Preservative), Acesulfame Potassium, Sucralose, Pantothenic Acid, Niacinamide, Inositol, L-Carnitine, Milk Thistle Extract, Panax Ginseng Root Extract, Riboflavin, Pyridoxine Hydrochloride, Cyanocobalamin. Blu-Dot’s Protein Tea World’s first green tea fortified with 10 grams Flavours: Spearmint Lemon, Hibiscus of protein and 5 grams of fibre Mint, Mate Lemon, Orange Ginger Flavours: Cranberry Pomegranate, Blueberry Açaí, Ingredients for Orange Ginger Flavour: Orange Pineapple, Cherry Mango, Apple Pear Water, Basil*, Ginger*, Orange Peel*, Ingredients for Cranberry Pomegranate Flavour: Water, Cinnamon*, Liquorice*, Black Pepper*, Whey Protein Isolate (Milk), Chicory Root Inulin, Cardamom*, Chili Pepper*, Cloves*, Organic Cane Sugar, Brewed Green Tea Concentrate, Yogi’s Iced Tea Agave Syrup*, Lemon Juice* Natural Flavour, Citric Acid, Colour, Stevia Extract *Certified Organic Spice Tea infused with Ayurvedic herbal 3.0 Herbal-based Drink & Fortified Tea Boosted Tea’s Vitamin Tea Flavours: Pure Green, Cherry Red, Mellow Yellow Rich in B-complex vitamins, Zero Sugar, Zero Calories Oshee’s Vitamin Tea Flavour: Zero Peach, Earl Grey Flavours: Blueberry Black Tea, Meyer Lemon