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Home , Donn Tatum, Frank Wells, Michael Eisner

Disney Mechanics Guide

Introduction: Welcome to the Disney Enchanted Kingdom. Te committee starts at the beginning of 1985, as the new team with the leadership of takes over the Disney company. Tis mechanics guide provides details on fnancial, creative, and legal mechanics designed to enable you to reach your goals as delegates throughout the committee.

Committee structure

Characters: 1- Michael Eisner: CEO and Chairman of the board 2- : COO and President 3- Roy E. Disney: Vice Chairman of the Board/Head of animation department 4- : Head of Studios / Head of motion picture division 5- : Disney Board Member, public relations 6- Richard Nanula: Senior Executive Vice President/ Chief Financial Offcer 7- John Dreyer: Public relations manager 8- Erwin D. Okun: Senior V.P. for corporate communications, public relations 9- Dick Nunis: President of Outdoor Recreation Division/ Board of directors 10-David Hoberman: Film executive producer/President of Motion picture group 11-Gary L. Wilson: Executive Vice president of fnance, strategy and development 12-Ricardo Mestres: Executive producer of Touchstone division/ President of Company since its founding in 1989 13-Edward J. Nowak: Senior Counsel, legal department/ Executive in dispute prevention and resolution 14-Bill Sullivan: Vice president of Disney’s 15-Norm Doerges: Vice President of Disney’s 16-: Former President and CEO/ Executive Director until 1992/ Director Emeritus from 1992

1 Board of directors: Michael Eisner, Frank Wells, Roy Disney, Stanley Gold, Richard Nanula, Dick Nunis, David Hoberman, Richardo Mestres, Donn Tatum. Gary L. Wilson

Executives: David Hoberman, Richardo Mestres, Jeffrey Katzenberg, Bill Sullivan, Norm Doerges, John Dreyer, Erwin D.Okun, Gary L. Wilson, Edward J. Nowak

Public directives: Film and TV decision-making processes, Parks-Related projects, Public Relations initiatives and all other directives using Disney resources must be launched as a public directive, through the approval of a simple majority of the committee, as well as the permission of at least one of the relevant members as a sponsor or signatory. Financial resources that are deployed will be deducted from the budget. Delegates may ask about their present fnancial account balance prior to initiating new directives.

Voting Permissions and Approval Requirements: Te BoD has the power to allocate the budget between different factions of the committee. Once the budget is allocated, the permission of the board of directors is no longer needed if a faction wishes to initiate a directive that relies merely on their own budget.

Messrs. Hoberman, Mester, and Katzenburg have the exclusive power to reach out to directors, actors, animators, and heads of creative departments. Tey are able to communicate with creative agents individually, but they cannot access Disney company resources without going through public directives.

Te approval of one of Messrs. Gold, Dreyer and Okun is needed for any public relations directive, including but not limited to ad campaigns, public statements, advertisement, events. Either Mr. Sullivan or Mr. Doerges must approve any parks-related project.

2 Lastly, the approval of Mr. Nowak is necessary when discussing Disney’s legal team, lawsuits, mergers.

If a delegate wishes to initiate a directive relying on their personal wealth or power, they must do so through private directives, given the directive is permissive based on the committee approval requirements.

If you wish to communicate with an unrepresented character, you may communicate with the backroom. If you wish to communicate with a certain delegate or committee faction in private, you may send a note to the back room and if approved, a meeting will be coordinated.

Committee resources

Annual Revenue and Breakdown: $1.7 billion: · Parks and Products: $1.2 billion · Studio Revenue: $320 million · Media Networks: $180 million: , Touchstone · 1985 Annual Budget: $1.2 billion

Budget and Costs in Previous Year: · 1984 Annual Budget: $1.1 billion · Parks and Products: $400 million · Studio: 300$ · Media Networks: 350$

Stock Price (as of September 1984): $1.1 per share - Te change in the stock price can be used to evaluate the company’s performance and directives Market Cap: Total Stock Value: $305,800,000

Total value of assets: $ 2.38 billion Employees: 50,000

3 Intellectual Property: · · · Magic Kingdom · Epcot Center · Walt Disney Telecommunications & Non-Teatrical Company · · Tokyo Disneyland · Disneyland Hotel (owned by the Wrather Corporation up until 1988) · River Country: water park · () · Discovery Island · Disney consumer products · Disney Channel Partnerships: · II, L.P: Financing Disney movies: $193 million · Westinghouse Broadcasting · Wrather Corporation

Public relations: Te committee will receive updates regarding their performance and public perception of the company through the Twitter feed. Te committee will be able to communicate with the media, which will also be reflected in the feed. Te Corporate Approval Rating (CAR) will be used as a measure to evaluate public perception of the company, on a scale of 0-100. A low CAR increases the risk of public scrutiny, corporate sabotage, and stock returns.

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