Disney Mechanics Guide Introduction: Welcome to the Disney Enchanted Kingdom. e committee starts at the beginning of 1985, as the new team with the leadership of Michael Eisner takes over the Disney company. is mechanics guide provides details on financial, creative, and legal mechanics designed to enable you to reach your goals as delegates throughout the committee. Committee structure Characters: 1- Michael Eisner: CEO and Chairman of the board 2- Frank wells: COO and President 3- Roy E. Disney: Vice Chairman of the Board/Head of animation department 4- Jefrey Katzenberg: Head of Walt Disney Studios / Head of motion picture division 5- Stanley Gold: Disney Board Member, public relations 6- Richard Nanula: Senior Executive Vice President/ Chief Financial Oficer 7- John Dreyer: Public relations manager 8- Erwin D. Okun: Senior V.P. for corporate communications, public relations 9- Dick Nunis: President of Outdoor Recreation Division/ Board of directors 10-David Hoberman: Film executive producer/President of Motion picture group 11-Gary L. Wilson: Executive Vice president of finance, strategy and development 12-Ricardo Mestres: Executive producer of Touchstone division/ President of Hollywood Pictures Company since its founding in 1989 13-Edward J. Nowak: Senior Counsel, legal department/ Executive in dispute prevention and resolution 14-Bill Sullivan: Vice president of Disney’s Magic Kingdom 15-Norm Doerges: Vice President of Disney’s Epcot 16-Donn Tatum: Former President and CEO/ Executive Director until 1992/ Director Emeritus from 1992 1 Board of directors: Michael Eisner, Frank Wells, Roy Disney, Stanley Gold, Richard Nanula, Dick Nunis, David Hoberman, Richardo Mestres, Donn Tatum. Gary L. Wilson Executives: David Hoberman, Richardo Mestres, Jefrey Katzenberg, Bill Sullivan, Norm Doerges, John Dreyer, Erwin D.Okun, Gary L. Wilson, Edward J. Nowak Public directives: Film and TV decision-making processes, Parks-Related projects, Public Relations initiatives and all other directives using Disney resources must be launched as a public directive, through the approval of a simple majority of the committee, as well as the permission of at least one of the relevant members as a sponsor or signatory. Financial resources that are deployed will be deducted from the budget. Delegates may ask about their present financial account balance prior to initiating new directives. Voting Permissions and Approval Requirements: e BoD has the power to allocate the budget between diferent factions of the committee. Once the budget is allocated, the permission of the board of directors is no longer needed if a faction wishes to initiate a directive that relies merely on their own budget. Messrs. Hoberman, Mester, and Katzenburg have the exclusive power to reach out to directors, actors, animators, and heads of creative departments. ey are able to communicate with creative agents individually, but they cannot access Disney company resources without going through public directives. e approval of one of Messrs. Gold, Dreyer and Okun is needed for any public relations directive, including but not limited to ad campaigns, public statements, advertisement, events. Either Mr. Sullivan or Mr. Doerges must approve any parks-related project. 2 Lastly, the approval of Mr. Nowak is necessary when discussing Disney’s legal team, lawsuits, mergers. If a delegate wishes to initiate a directive relying on their personal wealth or power, they must do so through private directives, given the directive is permissive based on the committee approval requirements. If you wish to communicate with an unrepresented character, you may communicate with the backroom. If you wish to communicate with a certain delegate or committee faction in private, you may send a note to the back room and if approved, a meeting will be coordinated. Committee resources Annual Revenue and Breakdown: $1.7 billion: · Parks and Products: $1.2 billion · Studio Revenue: $320 million · Media Networks: $180 million: Disney Channel, Touchstone · 1985 Annual Budget: $1.2 billion Budget and Costs in Previous Year: · 1984 Annual Budget: $1.1 billion · Parks and Products: $400 million · Studio: 300$ · Media Networks: 350$ Stock Price (as of September 1984): $1.1 per share - e change in the stock price can be used to evaluate the company’s performance and directives Market Cap: Total Stock Value: $305,800,000 Total value of assets: $ 2.38 billion Employees: 50,000 3 Intellectual Property: · Disneyland · Walt Disney World · Magic Kingdom · Epcot Center · Walt Disney Telecommunications & Non-eatrical Company · Touchstone Pictures · Tokyo Disneyland · Disneyland Hotel (owned by the Wrather Corporation up until 1988) · River Country: water park · Downtown Disney (Disney springs) · Discovery Island · Disney consumer products · Disney Channel Partnerships: · Silver Screen Partners II, L.P: Financing Disney movies: $193 million · Westinghouse Broadcasting · Wrather Corporation Public relations: e committee will receive updates regarding their performance and public perception of the company through the Twitter feed. e committee will be able to communicate with the media, which will also be relected in the feed. e Corporate Approval Rating (CAR) will be used as a measure to evaluate public perception of the company, on a scale of 0-100. A low CAR increases the risk of public scrutiny, corporate sabotage, and stock returns. 4.