professional player
Media Pack Welcome to a world of quality, style and luxury. Welcome to a magazine which scores on every level. Welcome to Professional Player, the ultimate publication read by the game’s greatest professional player footballers and their families.
rofessional Player is an exciting publication, the first which is designed and written exclusively for Pfootballers, past, present and future. The magazine addresses issues facing the modern professional both on and off the field, providing the ultimate good living guide, as well as inspiring players who are nearing retirement and need a new focus. Professional Player is a concept, with the magazine being the platform to reach an influential and affluent audience of professional footballers who enjoy a luxury lifestyle and all that comes with it. It offers a discerning clientele fresh and exciting content and provides advertisers with the perfect opportunity to target high net worth individuals. Alongside exclusive interviews with the biggest names in the game, this high-end publication also includes the latest cutting-edge fashion, business news and the hottest holiday resorts. While entertaining, Professional Player is also an educational guide for the modern footballer with well researched healthcare and lifestyle articles providing advice and support to players and their families. Putting the interests of the player first, the magazine also offers support for life after football and provides regular features and expert advice from those who have been there and done it. We know through our partnership with the charity XPRO, that many players leaving the game feel a lack of support and direction. Professional Player encourages players to build a life which doesn’t solely revolve around what happens on the pitch, which can help with the ultimate transition into retirement. So whether it is help planning a wedding, coming to terms with an addiction or legal issue; buying a car to updating a wardrobe, investing in property or booking that dream holiday or looking for a career after retirement, this is the magazine that has it all. In short, Professional Player is a comprehensive guide to the good life.
twitter.com/proplayermag @proplayermag facebook.com/theprofessionalplayer News and Interviews Every issue will include interviews and features with football’s biggest names, health professionals plus regular columns from the experts, wives, girlfriends and influential figures within the game.
INSPIRED BY 100 YEARS OF RACING HERITAGE Health Inspired by Aston Martin’s rich racing pedigree, N430 is the most dramatic expression of V8 Vantage we have ever created. N430 takes the Vantage GT4 race car’s incredible intensity and transfers it on to the road with thrilling conviction. Bold, exciting, compelling – The dedicated health section combines real life experiences with relevant N430 has been created to deliver exceptional performance with a club sport ethos. information, awareness campaigns, professional commentary, psychology designed to tackle addictions and other health concerns professional footballers may have. Motoring WWW.ASTONMARTIN.COM/N430
Official government fuel consumption figures in mpg (litres per 100km) for the Aston Martin V8 Vantage N430: urban 19.6 (14.4); extra-urban 10.4 (27.2); combined 13.8 (20.5). CO2 emissions 321g/km. The mpg/fuel economy figures quoted are sourced from official regulated test results obtained through laboratory testing. They are for comparability purposes only and may not reflect your real driving experience, which may vary depending on factors including road conditions, weather, vehicle load, and driving style. At Professional Player we work with the very best in motoring, from the theprofessionalplayer.co.uk 02 03 ultimate in performance vehicles to the most exclusive 4x4. Leisure From choosing a new motor to discovering the latest technology on the UK market, we provide a complete guide to stylish living. Along with our dedicated boutique and catwalk fashion features we bring the latest trend previews, the must-have accessories and newest sport collections. Travel A comprehensive guide to getting away from it all with the hottest destinations in the UK and abroad. In short, this is the one-stop holiday shop for that dream break in the sun, on the slopes or in the world’s most exciting cities. Property A dedicated section on investing in property at home and abroad with financial advice for overseas and holiday property investments and portfolios. Financial A section designed to help look after all your financial concerns with expert analysis from the experts including wealth management, insurance, tax and banking. Fashion From boutique and catwalk fashion and jewellery to home interior design and an entertainment guide for upcoming events on the professional circuit, the fashion section provides inspiration for life. Sport From the latest sporting fashion and brands to the latest news on sporting programmes, specialised equipment, fitness and nutritional advice, the sporting section is designed to balance footballer’s physical interests with the latest trends on the market. There are also in-depth features on the agents within the game and unravelling the myth that surrounds the game’s money men and what they can offer to today’s players and their families. Why: Who: Advertising in Professional Player is a In addition to the players and their Professional Player is published by unique opportunity to reach an affluent families, Professional Player is mailed ProPlayerMag Ltd. and was the brainchild audience with phenomenal spending to an exclusive database of existing and combination of experiences of Matthew Etherington formerly of Stoke power. Advertisers are offered rare access clients consisting of professional bodies, ex-players and celebrities from the world City, West Ham and Spurs and his father to high-earning ‘A-List’ consumers who are of show business. Peter Etherington. prepared to invest heavily on such luxuries Peter’s considerable experience in the as jewellery, watches, property, yachts, cars However, the Professional Player model goes beyond the limits of traditional advertising by print and publishing industry alongside and holidays. interacting with all advertisers on social media Matthew’s insight as a Premier League player creates a rather invaluable Published quarterly, the magazine is where content is relevant for players. distributed to every Premier League, combination. Through Matthew and his Advertising rates have been set to compete large network within the game, Professional Championship and League 1 football favourably against similar high-end Player are able to ensure that content is club and in total is read by over 5,000 publications and represents real value relevant and engaging, and provides a professional and academy players at each for those seeking to reach an upmarket, positive message for the players which is of the English and Welsh clubs. sophisticated and hard-to-reach audience. often lost in mass media. Engagement with this content has prompted Professional Player to develop a professional player professional issue 01 • october 2012 new section of the magazine which is solely player issue 04 • sept 2013 focussed on the wives and partners of the professional player issue 02 • february 2013 professional professional professional player player players. This feature celebrates the great player King Cole Andrew Cole on why the
issue game is letting ex-players down issue
issue 01
David and Goliath 02 work that many of the players’ families Everton boss 04 David Moyes talks about his life at the top
Deane Machine Brian Deane on his get involved with away from the world of new challenge abroad Sweet FA The new coaching courses available at St George’s Park
back to basics back for good back of the net PLUS Xpro
October Phil Neville on his Matty Etherington Robbie Savage Fashion, travel, health, february Stiliyan Petrov Kevin Prince Boateng James Beattie Dion Dublin football, as well as providing fashion, home We report on the september glittering career talks about his talks about the technology, motoring and the groundbreaking Villa’s ex-captain on the KPB on his fight against How I fell back in love The importance of pain of giving up the racism and his love of again with the beautiful planning your long-
charity supporting 2012 and life after greatest big issues in the art of getting it right on and off
2013 game. the Premiership. game. term future. football. comeback. game. ex-professionals
the pitch. 2013 and holiday ideas. INDULGENCE • DRESS CODE • INNOVATION • EDUCATION • INTERIORS • MOTORING • INSPIRATION
twitter.com/proplayermag @proplayermag facebook.com/theprofessionalplayer Our Partners
Market Research Recently Professional Player commissioned some research via Ocean Promos to understand how players were using the magazine. A snapshot of the results can be seen below (367 Premier League players were interviewed): told a friend about the magazine
found the magazine a useful guide said that had used their wives a service read the in the knew who owned magazine the magazine magazine kept the magazine
related to an article that they had read in the magazine took it home with them
twitter.com/proplayermag @proplayermag facebook.com/theprofessionalplayer Working with professional player Professional Player has evolved over the years to offer a wide range of services when you become a Full Partner. Below we list the platforms that are available as part of a unique package.
02: Introductions 03: Events
01: Magazine 04: Professional Player Academy Channels Presentations
07: Player Liason Pack 05: Social Media 06: Activity Professional Player Web Site
issue 09 • december 2014 issue 11 • july 2015 issue 10 • march 2015 issue 08 • september 2014 professional professional professional professional professional player player issue 07 • june 2014 player player player professional professional professional
Hayley player
McQueen player player Talks about her career in television and growing up in a famous footballing family The fashion edit issue issue Where sport and fashion come
together for the first time 09
07 Carl Fogarty Twice World Superbike Ryder Cup PP Golf Day Champion Foggy tells us how he’s coping with a A look back at the history of the Held at Centurion Club. new legion of fans sometimes brutal tournament and why it’s highly anticipated for golf lovers Inside the Romelu Kevin Phillips What next for Tim De’Ath Lukaku His transition from On becoming the Simon Mignolet playing to coaching. Chef for the England How to succeed in the world ryan Giggs? The Hotel that National Team Everton’s of social media EXCLUSIVE INTERVIEW Howard Kennedy Karren Brady Sports Lawyers join the record signing Profiling the rise of the first december Hotel Football Shehneela Ahmed Matthew Etherington Geoff Scott EXCLUSIVE Professional Player team. Roy Hodgson Barry Fry Andy Quy Chris Kamara EXCLUSIVE INTERVIEW lady of football june Why i wish i had been a From heart attacks to Why goalkeeping has The five things you need to Football built Her journey to become An exclusive look back on an What’s next for XPRO? Eat, Drink, Sleep Football bit older when i took over bankruptcy, the reality of changed but goalkeepers know if you want to succeed EAT.DRINK.SLEEP.FOOTBALL... the first Asian female agent 18 year career and what the future
2014 2014 at inter life as a football manager have stayed the same in the media in football holds for the Potters legend
INDULGENCE • DRESS CODE • INNOVATION • EDUCATION • INTERIORS • MOTORING • INSPIRATION INDULGENCE • DRESS CODE • INNOVATION • EDUCATION • INTERIORS • MOTORING • INSPIRATION INDULGENCE • DRESS CODE • INNOVATION • EDUCATION • INTERIORS • MOTORING • INSPIRATION INDULGENCE • DRESS CODE • INNOVATION • EDUCATION • INTERIORS • MOTORING • INSPIRATION INDULGENCE • DRESS CODE • INNOVATION • EDUCATION • INTERIORS • MOTORING • INSPIRATION
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twitter.com/proplayermag @proplayermag facebook.com/theprofessionalplayer Working with professional player Here are just two of the events we have undertaken in recent times.
Events: PP Golf Day
Sponsored by:
Events: PP Fashion Show
In partnership with:
twitter.com/proplayermag @proplayermag facebook.com/theprofessionalplayer Working with professional player We interview many of the stars with the professional game as well as celebrities that have a footie connection.
Interviews: Players & Celebrities
Karen Brady Romelu Lukaku
Jimmy Bullard David Moyes Abbey Clancy
Mathew Ryan Giggs Sue Smith Peter Crouch Etherington
Georgia May Jagger Daniel Johnson Frank Lampard
twitter.com/proplayermag @proplayermag facebook.com/theprofessionalplayer Working with professional player Here’s what our elite Partners have to say about working with us, and of course what the Players think about the magazine, made exclusively for them. “Professional Player is Testimonials: Players & Partners a great idea and I like the fact that there’s “I was aware of Professional plenty of editorial Player from the training ground for players who have at Leicester and so I was come to the end of happy to be interviewed for a their careers. Every recent issue. I spoke about my player is different but it’s always good to transition from a player to coach read or take on board and hopefully other players the advice of others.” thinking of making a similar JIMMY BULLARD move can take something from EX PROFESSIONAL FOOTBALLER what I’ve said.”
KEVIN PHILLIPS DERBY COUNTY FC ASSISTANT COACH
“We have been working with “Professional Player PP for the last year, and have has been invaluable really enjoyed the partnership. in providing me The magazine is excellent, with with companies interesting and informative that have helped me articles, and a great reach across in the development football. The team are always of my career.” proactive in looking for content TOMMY ELPHICK and sharing it via social media, BOURNEMOUTH FC increasing our exposure.”
SAFFERY CHAMPNESS
twitter.com/proplayermag @proplayermag facebook.com/theprofessionalplayer Working with professional player Professional Player offer two levels when entering into a relationship, which are a full partner model and a more traditional advertising model:
Partner model Artwork specs For clients looking to enter into a full partner relationship, Professional Player does not Height x Width (mm) limit its involvement with clients at the point that an advert is placed in the magazine. Professional Player use their extensive network of contacts within the football industry to Double Page 460w x 270h identify opportunities for partners which will generate further business, whether this is from (with bleed) 466w x 276h the players or through our other partners. Single Page 230w x 270h This turn-key model goes beyond the limits of traditional press advertising, by incorporating editorial content, exclusive events where products and services can be directly showcased to (with bleed) 236w x 276h players, social media referrals, interactive content from the Professional Player website as well as a mobile app which can bring printed design to life. Partners will also receive space for Advertising rates are based on artwork supplied. a full profile within the Professional Player website. Images/artwork must be high resolution - 300dpi in CMYK with crops & bleed supplied Ratecard where appropriate. Accepted formats: PDF, TIFF, JPEG, EPS (with The cost of a 12 month partner contract with Professional Player is £23,800 plus VAT outlined fonts). Please email all artwork to: and includes the following: [email protected] • A double page spread advert in 4 editions • At least one editorial piece (content to be agreed by both parties) • PP social media exposure Contacts • Invitations to events hosted by other Professional Player Partners • Assistance with organising your own event in conjunction with Professional Player CEO and ensuring that players and other partners are in attendance Peter Etherington • Introductions across the partner network [email protected] • Presence on the partners section of the Professional Player website 07792 190130 Director of Business Operations Rates are calculated on supplied artwork Charlotte McGarrity [email protected] 0113 834 7215 Creative Director Advertiser model Chris Blyth For clients who are looking for a more traditional press strategy, the Professional Player [email protected] advertising model is perfect. This model provides the opportunity to expose your brand or service to a niche market of high net worth individuals and their families, as well as engaging Senior Sales Manager with players and clubs via Professional Player across social media channels. During one of Martin Freedman the 4 quarterly insertions, your advert and brand/service will also have the opportunity to [email protected] feature in a relevant advertorial piece, gaining even further exposure amongst your captive 07803 812835 target audience. Business Support Manager Katie Scorer Ratecard [email protected] 0113 834 7215 Full annual rate Quarterly rate per insertion PR & Communications Consultant Full Page £12,950 £3,238 Melissia Pretty Double Page Spread £14,950 £3,738 [email protected] 07736 294563 IFC - Full Page £18,950 £4,738 Fashion & Image Consultant IFC - Double Page Spread £21,950 £5,488 Cleo Lacey IBC - Full Page £16,950 £4,238 [email protected] 0113 834 7215 IBC - Double Page Spread £19,450 £4,863 (All prices subject to VAT) ProPlayerMag Ltd All rates are exclusive of VAT 1 Broadgate Payment Terms as follows: 5% discount for payment up front of full amount. Alternatively payment 28 days from invoice 22-26 The Headrow Leeds twitter.com/proplayermag @proplayermag facebook.com/theprofessionalplayer LS1 8EQ