ForFor marketingmarketing rresearchesearch andand insightsinsights professionalsprofessionals OPTIMIZING QUESTIONNAIRE DESIGN FOR MOBILE SURVEYS TESTING COMMON ASSUMPTIONS PLUS How to avoid asking leading questions Creating research reports that capture attention Who’s next after the Millennials? Quirk’s Event sneak peFk ADVERTISING SECTION Quirk’s Marketing Research Review December 2018 26 Top Research Volume XXXII Number 12 Tool Providers www.quirks.com WHAT SETS US APART? A collaborative and consultative approach A lifetime of experience and expertise in our fields A passion for new ways to engage your target International proprietary brands and global reach Discover the Schlesinger Advantage in ‘de-tail’ at SchlesingerGroup.com. Transformative research solutions for every phase of the path to purchase NEW! FPG Video Capture Powered by LivingLens Premier data collection solutions Online | Mobile | In-person 1.6 million opt-in panel 20 research locations nationwide focuspointeglobal.com
[email protected] 888.873.6287 Quirk’s Marketing Research Review CONTENTS December 2018 • Vol. XXXII No. 12 DEPARTMENTS 6 Click With Quirk's 8 In Case You Missed It... page ForFor marketingmarketing researchresearch andand iinsightsnsights professionalsprofessionals 22 12 Survey Monitor 16 Product and Service Update page 48 26 Top Research Tool Providers 26 58 Names of Note OPTIMIZING QUESTIONNAIRE page 60 Research Industry News DESIGN FOR MOBILE SURVEYS 32 64 Calendar of Events TESTING COMMON ASSUMPTIONS 79 2019 Focus Group page PLUS How