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2017 Hampton Classic Sponsor Report.Indd 2017 HAMPTON CLASSIC SPONSOR REPORT 2017 Sponsor Report / 1 OPENING LETTER Shanette Cohen Executive Director Dear Sponsor, Th ank you so much for your support of the 42nd annual Hampton Classic Horse Show, and your role in ensuring it was a truly successful event. Our world-class equestrian competition attracted approximately 50,000 attendees over the course of the 8-day event. Com- petition commenced with 100 lead-liners on Opening Day in our Grand Prix Ring. We were thrilled to continue with two exciting competitions we unveiled last year – the $30,000 Boar’s Head Jumper Challenge presented by Dan’s Papers in the Grand Prix Ring and the $10,000 Marders Local Hunter Derby in the Anne Aspinall Ring. Th e Hampton Classic welcomed Blue Shoe Strategy on-site this year during the show to manage our social media campaign. As a result, the horse show enjoyed a greatly enhanced presence on social media platforms with video interviews, extensive Instagram stories, the establishment of a SnapChat channel, and other special features. Th ank you to some of our key new sponsors – American Express, who entertained in their Chalet all week, LeSportsac, who provided the championship bags and sponsored the $15,000 Speed Derby, Montauk Tackle Co. who provided our crew shirts, gift s for the Adoption Day horses, and had on-site boutique space, and CWD, who co-sponsored the Rider’s Lounge with Der Dau. Noosa Yoghurt was also a welcome new presence, off ering complimentary breakfast in our VIP tents and product samples around the grounds. We’d also like to thank Longines for their continued support of the Hampton Classic. Th ey awarded six watches to Hampton Classic competitors. Longines also provided world-class timing services as the offi cial time-keeper of the Hampton Classic, and more than a dozen fl at-screen TV’s around the show grounds so everyone could catch the competition. For those who couldn’t attend the event in person, Longines was our offi cial media sponsor, allowing for complimentary live streaming of all Grand Prix ring events, and support of WVVH Hampton Television’s local coverage. We truly appreciate the entire roster of Hampton Classic sponsors. We wouldn’t have a successful show without your support and involvement. We hope you will continue to work with us next year and into the future. Mark your calendars now for the 2018 Hampton Classic, August 26 through September 2. All the best, 2017 HAMPTON CLASSIC SPONSOR REPORT 2017 Sponsor Report / 1 Photo credits (clockwise from top left ): Shawn McMillen Photography, Claudia Parks, Kiera Hughes, Jon Kassel, Shawn McMillen Photography, Lisa Tamburini, Claudia Parks, Priscilla 2 / 2017 Sponsor Report Degan, Lisa Tamburini (center) Claudia Parks CORPORATE SPONSORS 2017 Aden Brook Equis Nuzzolese Bros. Ice Air Charter Service EQUUS Foundation (partner) On Montauk Alessandro Albanese Essentia Organically Green American Express FarmVet Palm Beach International Academy Americana Manhasset Francis Hoet Palm Beach Masters Th e Atlantic Hotel Fresh Coat Nail Spa Panera Avenue on the Beach GOS Technical Services Peconic Bay Northwell Health Beach Magazine Gigi New York Robbins Wolfe Berkshire Hathaway HomeServices Th e Great East End Swing Set & Shed Co. Rose Hill Farm New York Great Southwest Equestrian Center Sea Shore Stables Blue Shoe Strategy Hamptons Cottages & Gardens SHF Enterprises, Inc. Boar’s Head Hampton Jitney ShowNet Bridgehampton National Bank Hamptons Magazine Sidelines Barbara Bellin House Portraits Hermès Simple Vodka Beval Saddlery Ltd. Horse Network Sotheby’s International Realty Th e British Virgin Islands Hospital for Special Surgery Southampton Long Island Hotel Brown Harris Stevens Hunt Ltd. SOVARO® CWD iEquine Southampton Animal Shelter Foundation C. Gaynor Construction Services Jaguar Split Rock Show Jumping Tour Campbell Stables Land Rover Stony Brook Southampton Hospital Capital One LeSportsac Streamhorse TV Chateau D’Esclans LONGINES Styleliner Citarella M. Gemi Titan Global Security Th e Cozy Cottages Marders Triple Crown Custom Dana Trotter, Realtor Maria Mendelsohn Triple Crown Nutrition Dan’s Papers Marsh Jos. M. Troff a Der Dau Milk Pail & Amy’s Flowers U.S. Open Golf Devoucoux Montauk Tackle Co. Vested Business Brokers Douglas Elliman Real Estate Morgan Stanley WELJ Th e East Hampton Star Noelle Floyd WSHU Equestrian AID Foundation (partner) Newsday WVVH EQ Noosa Yoghurt WÖlff er Estate Vineyard & Stables 2017 Sponsor Report / 1 SPONSOR WORKSHOP 2017 On June 26, 2017 the Hampton Classic Horse Show hosted its annual Corporate Sponsor Workshop at the New York Junior League Headquarters in New York City. More than 60 sponsors attended this gathering, which featured guest speakers and the Classic’s management team, with an emphasis on assisting spon- sors in getting the most out of their Hampton Classic partner- ship. Sean Hurley, CEO of Horse Network, provided valuable informa- tion about how to activate sponsorships across digital platforms (Facebook, Twitter, Instagram) at the Hampton Classic. Shanette Cohen welcomes the workshop attendees. Steve Bernstein, of Stony Brook Southampton Hospital, spoke about the hospital’s presence at the Hampton Classic as a long-time part- ner. He specifi cally focused on how they activated their hospitality at the show, their booth in the Garden, and the plans for the Hospital’s upcoming expansion and partnership with Stony Brook Medicine. Immediately following the presentations, attendees had an opportu- nity to network with one another and enjoy a delicious meal in the beautiful Junior League townhouse. Sean Hurley gives the Keynote Address. Nancy Moon photos Moon Nancy Katharine Riggle & Barbara Wye, Charlotte Manchester & Alex Niese, Reyna Stein (center), with British Virgin Islands Tourism Berkshire Hathaway Home Services Noosa Yoghurt Board representatives, Shonda Maduro and Perla George. New York 2 / 2017 Sponsor Report ADVERTISING & PROMOTION Print·Radio·Television Th e Hampton Classic Horse Show executes an extensive advertising campaign throughout the East End of Long Island, in the greater New York Area, and through equine media outlets with a much larger reach. Some ads appear courtesy of our sponsors with whom we have trade relationships, and other ads are part of a paid advertising campaign. Th e Classic’s advertising placements this year included placements in local media outlets as well as in a variety of national and regional publications. In addition, Hampton Classic ran extensive radio and television advertising on Long Island and in New York City. ·PRINT· Publication Location Placements Circulation Avenue New York, NY 1 36,000 Bay Street Th eatre Sag Harbor, NY 2 10,000 Beach Magazine New York, NY 2 30,000 Dan's Papers Southampton, NY 4 45,000 EAST East Hampton, NY 2 20,000 Guild Hall East Hampton, NY 1 26,000 HAMPTONS New York, NY 8 40,000 Hamptons Int'l Film Festival Southampton, NY 1 5,000 HC&G New York, NY 3 40,000 Newsday Melville, NY 4 437,000 Newsday’s Luxury Living Melville, NY 1 25,000 Purist Southampton, NY 1 30,000 SH Hospital Event Journal Southampton, NY 1 750 Sidelines Wellington, FL 3 24,000 Today's Equestrian Eastchester, NY 1 10,000 WIHS Program Washington, DC 1 1,500 ·RADIO· Commercial spots ran on a number of Eastern Long Island radio stations, including WBAZ and WEHM (Long Island Radio Broad- casting), WELJ, and WLNG. Vignettes featuring Hampton Classic highlight events ran on Peconic Public Broadcasting 88.3 and WSHU. ·TELEVISION· In advance of the 2017 Hampton Classic, television ads were presented by WVVH Hamptons Television. A 30 second commercial for the Classic aired hundreds of times on WVVH locally and in Manhattan. Hampton Classic partner, WVVH Hamptons Televi- sion also invested in a co-branded promotional 30-second spot that aired 438 times during 8/21-9/3 leading up to the Classic. Spots aired on the following networks: AMC, Animal Planet, Bloomberg, CNBC, CNN, Fox Business, MSNBC, NatGeo, Weather Channel and WVVH. 2017 Sponsor Report / 3 ADVERTISING & PROMOTION ·INTERNET & E-BLASTS· Th e Hampton Classic website (designed by iE- quine) off ered competition schedules and re- sults, photographs, general show information (including listings of boutique vendors, history, and accommodations) and sponsorship and advertising information. Corporate partners were highlighted with scrolling logos on the homepage and on the corporate sponsors tab. Longines provided a “countdown” to the event, and had a clock-face to tell the current time. Th e Hampton Classic sent out a handful of “blast” emails to the Hampton Classic’s email database. Th ese email blasts oft en updated subscribers on developments at the show while tying in a special off er or invita- tion from a sponsor. ·GILTCITY· For the seventh year, Hampton Classic was promoted as part of a special off er from GiltCity, where their subscribers could purchase discounted car-load week passes or a second- row VIP table on Opening Day, August 27. Th e “fl ash sale” through GiltCity served as an awareness builder to the site’s affl uent subscriber base. ·AMERICAN EXPRESS· American Express provided a special off er for its Platinum and Centu- rion card members to enjoy a Hampton Classic experience in the Amer- ican Express Chalet on Grand Prix Sunday. All card holders were able to purchase hospitality in the Chalet on other days of the show. Th ese off ers were extended through direct communications to American Ex- press card holders. 4 / 2017 Sponsor Report Electronic Media ·SOCIAL MEDIA - FACEBOOK· Th e Hampton Classic’s Facebook page, now in its eighth year, has more than 22,000 followers. Th e Classic’s Facebook page includes photos, updated infor- mation, and discussion topics year-round. Th is year, the Hampton Classic again utilized the Facebook Live feature to match riders with charities for the “Jump for Charity” inventive at the show – the draw received more than 5,000 views.
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