2017 HAMPTON CLASSIC SPONSOR REPORT
2017 Sponsor Report / 1 OPENING LETTER Shanette Cohen Executive Director
Dear Sponsor,
Th ank you so much for your support of the 42nd annual Hampton Classic Horse Show, and your role in ensuring it was a truly successful event.
Our world-class equestrian competition attracted approximately 50,000 attendees over the course of the 8-day event. Com- petition commenced with 100 lead-liners on Opening Day in our Grand Prix Ring. We were thrilled to continue with two exciting competitions we unveiled last year – the $30,000 Boar’s Head Jumper Challenge presented by Dan’s Papers in the Grand Prix Ring and the $10,000 Marders Local Hunter Derby in the Anne Aspinall Ring.
Th e Hampton Classic welcomed Blue Shoe Strategy on-site this year during the show to manage our social media campaign. As a result, the horse show enjoyed a greatly enhanced presence on social media platforms with video interviews, extensive Instagram stories, the establishment of a SnapChat channel, and other special features.
Th ank you to some of our key new sponsors – American Express, who entertained in their Chalet all week, LeSportsac, who provided the championship bags and sponsored the $15,000 Speed Derby, Montauk Tackle Co. who provided our crew shirts, gift s for the Adoption Day horses, and had on-site boutique space, and CWD, who co-sponsored the Rider’s Lounge with Der Dau. Noosa Yoghurt was also a welcome new presence, off ering complimentary breakfast in our VIP tents and product samples around the grounds.
We’d also like to thank Longines for their continued support of the Hampton Classic. Th ey awarded six watches to Hampton Classic competitors. Longines also provided world-class timing services as the offi cial time-keeper of the Hampton Classic, and more than a dozen fl at-screen TV’s around the show grounds so everyone could catch the competition. For those who couldn’t attend the event in person, Longines was our offi cial media sponsor, allowing for complimentary live streaming of all Grand Prix ring events, and support of WVVH Hampton Television’s local coverage.
We truly appreciate the entire roster of Hampton Classic sponsors. We wouldn’t have a successful show without your support and involvement. We hope you will continue to work with us next year and into the future. Mark your calendars now for the 2018 Hampton Classic, August 26 through September 2.
All the best, 2017 HAMPTON CLASSIC SPONSOR REPORT
2017 Sponsor Report / 1 Photo credits (clockwise from top left ): Shawn McMillen Photography, Claudia Parks, Kiera Hughes, Jon Kassel, Shawn McMillen Photography, Lisa Tamburini, Claudia Parks, Priscilla 2 / 2017 Sponsor Report Degan, Lisa Tamburini (center) Claudia Parks CORPORATE SPONSORS 2017
Aden Brook Equis Nuzzolese Bros. Ice Air Charter Service EQUUS Foundation (partner) On Montauk Alessandro Albanese Essentia Organically Green American Express FarmVet Palm Beach International Academy Americana Manhasset Francis Hoet Palm Beach Masters Th e Atlantic Hotel Fresh Coat Nail Spa Panera Avenue on the Beach GOS Technical Services Peconic Bay Northwell Health Beach Magazine Gigi New York Robbins Wolfe Berkshire Hathaway HomeServices Th e Great East End Swing Set & Shed Co. Rose Hill Farm New York Great Southwest Equestrian Center Sea Shore Stables Blue Shoe Strategy Hamptons Cottages & Gardens SHF Enterprises, Inc. Boar’s Head Hampton Jitney ShowNet Bridgehampton National Bank Hamptons Magazine Sidelines Barbara Bellin House Portraits Hermès Simple Vodka Beval Saddlery Ltd. Horse Network Sotheby’s International Realty Th e British Virgin Islands Hospital for Special Surgery Southampton Long Island Hotel Brown Harris Stevens Hunt Ltd. SOVARO® CWD iEquine Southampton Animal Shelter Foundation C. Gaynor Construction Services Jaguar Split Rock Show Jumping Tour Campbell Stables Land Rover Stony Brook Southampton Hospital Capital One LeSportsac Streamhorse TV Chateau D’Esclans LONGINES Styleliner Citarella M. Gemi Titan Global Security Th e Cozy Cottages Marders Triple Crown Custom Dana Trotter, Realtor Maria Mendelsohn Triple Crown Nutrition Dan’s Papers Marsh Jos. M. Troff a Der Dau Milk Pail & Amy’s Flowers U.S. Open Golf Devoucoux Montauk Tackle Co. Vested Business Brokers Douglas Elliman Real Estate Morgan Stanley WELJ Th e East Hampton Star Noelle Floyd WSHU Equestrian AID Foundation (partner) Newsday WVVH EQ Noosa Yoghurt WÖlff er Estate Vineyard & Stables
2017 Sponsor Report / 1 SPONSOR WORKSHOP 2017
On June 26, 2017 the Hampton Classic Horse Show hosted its annual Corporate Sponsor Workshop at the New York Junior League Headquarters in New York City. More than 60 sponsors attended this gathering, which featured guest speakers and the Classic’s management team, with an emphasis on assisting spon- sors in getting the most out of their Hampton Classic partner- ship.
Sean Hurley, CEO of Horse Network, provided valuable informa- tion about how to activate sponsorships across digital platforms (Facebook, Twitter, Instagram) at the Hampton Classic.
Shanette Cohen welcomes the workshop attendees.
Steve Bernstein, of Stony Brook Southampton Hospital, spoke about the hospital’s presence at the Hampton Classic as a long-time part- ner. He specifi cally focused on how they activated their hospitality at the show, their booth in the Garden, and the plans for the Hospital’s upcoming expansion and partnership with Stony Brook Medicine.
Immediately following the presentations, attendees had an opportu- nity to network with one another and enjoy a delicious meal in the beautiful Junior League townhouse.
Sean Hurley gives the Keynote Address. Nancy Moon photos Moon Nancy Katharine Riggle & Barbara Wye, Charlotte Manchester & Alex Niese, Reyna Stein (center), with British Virgin Islands Tourism Berkshire Hathaway Home Services Noosa Yoghurt Board representatives, Shonda Maduro and Perla George. New York
2 / 2017 Sponsor Report ADVERTISING & PROMOTION Print·Radio·Television
Th e Hampton Classic Horse Show executes an extensive advertising campaign throughout the East End of Long Island, in the greater New York Area, and through equine media outlets with a much larger reach. Some ads appear courtesy of our sponsors with whom we have trade relationships, and other ads are part of a paid advertising campaign. Th e Classic’s advertising placements this year included placements in local media outlets as well as in a variety of national and regional publications. In addition, Hampton Classic ran extensive radio and television advertising on Long Island and in New York City.
·PRINT·
Publication Location Placements Circulation Avenue New York, NY 1 36,000 Bay Street Th eatre Sag Harbor, NY 2 10,000 Beach Magazine New York, NY 2 30,000 Dan's Papers Southampton, NY 4 45,000 EAST East Hampton, NY 2 20,000 Guild Hall East Hampton, NY 1 26,000 HAMPTONS New York, NY 8 40,000 Hamptons Int'l Film Festival Southampton, NY 1 5,000 HC&G New York, NY 3 40,000 Newsday Melville, NY 4 437,000 Newsday’s Luxury Living Melville, NY 1 25,000 Purist Southampton, NY 1 30,000 SH Hospital Event Journal Southampton, NY 1 750 Sidelines Wellington, FL 3 24,000 Today's Equestrian Eastchester, NY 1 10,000 WIHS Program Washington, DC 1 1,500
·RADIO· Commercial spots ran on a number of Eastern Long Island radio stations, including WBAZ and WEHM (Long Island Radio Broad- casting), WELJ, and WLNG. Vignettes featuring Hampton Classic highlight events ran on Peconic Public Broadcasting 88.3 and WSHU.
·TELEVISION· In advance of the 2017 Hampton Classic, television ads were presented by WVVH Hamptons Television. A 30 second commercial for the Classic aired hundreds of times on WVVH locally and in Manhattan. Hampton Classic partner, WVVH Hamptons Televi- sion also invested in a co-branded promotional 30-second spot that aired 438 times during 8/21-9/3 leading up to the Classic. Spots aired on the following networks: AMC, Animal Planet, Bloomberg, CNBC, CNN, Fox Business, MSNBC, NatGeo, Weather Channel and WVVH.
2017 Sponsor Report / 3 ADVERTISING & PROMOTION
·INTERNET & E-BLASTS· Th e Hampton Classic website (designed by iE- quine) off ered competition schedules and re- sults, photographs, general show information (including listings of boutique vendors, history, and accommodations) and sponsorship and advertising information. Corporate partners were highlighted with scrolling logos on the homepage and on the corporate sponsors tab. Longines provided a “countdown” to the event, and had a clock-face to tell the current time.
Th e Hampton Classic sent out a handful of “blast” emails to the Hampton Classic’s email database. Th ese email blasts oft en updated subscribers on developments at the show while tying in a special off er or invita- tion from a sponsor.
·GILTCITY· For the seventh year, Hampton Classic was promoted as part of a special off er from GiltCity, where their subscribers could purchase discounted car-load week passes or a second- row VIP table on Opening Day, August 27. Th e “fl ash sale” through GiltCity served as an awareness builder to the site’s affl uent subscriber base.
·AMERICAN EXPRESS· American Express provided a special off er for its Platinum and Centu- rion card members to enjoy a Hampton Classic experience in the Amer- ican Express Chalet on Grand Prix Sunday. All card holders were able to purchase hospitality in the Chalet on other days of the show. Th ese off ers were extended through direct communications to American Ex- press card holders.
4 / 2017 Sponsor Report Electronic Media
·SOCIAL MEDIA - FACEBOOK· Th e Hampton Classic’s Facebook page, now in its eighth year, has more than 22,000 followers. Th e Classic’s Facebook page includes photos, updated infor- mation, and discussion topics year-round. Th is year, the Hampton Classic again utilized the Facebook Live feature to match riders with charities for the “Jump for Charity” inventive at the show – the draw received more than 5,000 views. Hampton Classic initiated a number of Facebook ad buys and “promoted posts” this year, leading to a signifi cantly enhanced “reach.” During the show, Blue Shoe Strategy took over the Classic’s Facebook page, and added more live video content and other programming.
Th is post was one of a Facebook series called “#Meet Th e Rider” with a picture and fun fact about various exhibitors.
·SOCIAL MEDIA - INSTAGRAM· Th e Hampton Classic’s Instagram account reached more than 16,000 followers. Th e Hampton Classic continued to utilize In- stagram Stories this year, which provided video content to supplement the beautiful images of the show. Th e Hampton Clas- sic’s Instagram showcases images of the Hampton Classic’s Facebook Live coverage of the leadline reached more than 100,000 people show grounds throughout the year, and and was viewed more than 45,000 times. as the building process is underway over the summer. Photos depicted the grounds ·SOCIAL MEDIA - INSTAGRAM STORIES· growth from an empty fi eld off -season be- Hampton Classic utilized Instagram Stories to keep followers apprised of com- ing built up to a “mini-city” as the show petition updates, vendor offerings, and other happenings around the show- approached. grounds.
2017 Sponsor Report / 5 ADVERTISING & PROMOTION
Hampton Classic instagrammed Brianne Goutal’s retirement of her horse Onira and reposted exhibitor, Nilani Trent’s picture of her horse and Southampton Town Police. Above are two examples of popular Instagram stories.
SOCIAL MEDIA - SNAPCHAT· Hampton Classic added Snapchat to its social media channels this year begining on Opening Day. During the 8 days of the Hampton Clas- sic, we amassed 430 follow- ers, who were driven to the platform through promotion on Insta- gram and an image of the Hampton Classic’s snapchat barcode posted at all in-gates. In addition, popular competitors, Lauren Fischer and Gia Rinaldi each “took over” the channel for a day, and drove their followers to the Hampton Classic’s Snapchat. Th e engagement of the followers was excellent as virtually every follower viewed every snap posted.
6 / 2017 Sponsor Report Electronic Media
Snapchat takeover announcement by Gia Rinaldi and Lauren Fischer (left )
·SOCIAL MEDIA - TWITTER· Th e Hampton Classic also utilizes Twitter during the show. Th is year, the Hampton Classic provided its followers with real-time competition updates during the show week for all of its major competitions through Twitter. And, dozens of additional tweets and re-tweets were initiated to highlight winners, sponsor activities, shopping, and other happenings around the Hampton Classic show grounds.
2017 Sponsor Report / 7 ADVERTISING & PROMOTION Cross Promotions
·GIGI NEW YORK· GiGi New York created a beautiful custom bag featuring poster image by artist Lynn Mara.
·MONTAUK TACKLE SADDLE PADS· Montauk Tackle Co. created saddle pads for the horses participat- ing in Adoption Day featuring the Hampton Classic logo, the Mon- tauk Tackle Co. logo, and the EQUUS Foundation logo. Th ey also produced shirts for EQUUS Foundation volunteers. Kiera Hughes photo Hughes Kiera ·LONGINES BUS WRAPS· Longines wrapped two Hampton Jitney buses, promoting their partnership with the brand as Offi cial Timekeeper.
·AIR CHARTER SERVICE· Air Charter Service promoted a special off er on their website to charter a private jet to the Hampton Classic.
8 / 2017 Sponsor Report ADVERTISING & PROMOTION Sample Advertisements
THE HAMPTON CLASSIC AUGUST 27 - SEPTEMBER 3 ©2016 Liz Soroka photo ©2016 Liz Soroka FEATURING! www.hamptonclassic.com $30,000 Boar's Head Jumper Challenge $10,000 Marders Local Hunter Derby #hamptonclassic $40,000 SOVARO® Speed Stake Bridgehampton, NY &QWINCU'NNKOCP)TCPF2TKZ3WCNKƚGT $50,000 LONGINES Cup $300,000 Grand Prix
2017 Sponsor Report / 9 ADVERTISING & PROMOTION
THE HAMPTON CLASSIC AUGUST 27 - SEPTEMBER 3 ©2016 Liz Soroka photo ©2016 Liz Soroka www.hamptonclassic.com #hamptonclassic Bridgehampton, NY
10 / 2017 Sponsor Report Sample Advertisements
2017 Sponsor Report / 11 ADVERTISING & PROMOTION Advertising Poster
Approximately 450 working posters were displayed in retail locations and other high traffi c areas throughout the East End of Long Island.
THE HAMPTON CLASSIC AUGUST 27 - SEPTEMBER 3, 2017 Sunday 8/27 - Wednesday 8/30 Daily Hampton Classic Opening Day Attractions $10,000 Marders Local Hunter Derby ŽŵƉĞƟƟŽŶŝŶϲZŝŶŐƐ $30,000 Boar’s Head Open Jumper Challenge Leadline Divisions ϴϬнŽƵƟƋƵĞƐ >ŽŶŐ/ƐůĂŶĚ,ŽƌƐĞ^ŚŽǁ^ĞƌŝĞƐĨŽƌZŝĚĞƌƐǁŝƚŚŝƐĂďŝůŝƟĞƐ&ŝŶĂůƐ /ŶƚĞƌŶĂƟŽŶĂů &ŽŽĚŽƵƌƚ >ŽĐĂů,ƵŶƚĞƌΘ^ŚŽƌƚ^ƟƌƌƵƉŝǀŝƐŝŽŶƐ ŶŝŵĂůĚŽƉƟŽŶĂLJ WĞƫŶŐŽŽŶŝŵĂůƐ Amateur & Professional Hunter Divisions
Thursday 8/31 - Saturday 9/2
džĐŝƟŶŐ Show Jumping & Hunter Classes $40,000 SOVARO® Speed Stake Great Southwest Equestrian Center ƋƵŝƚĂƟŽŶŚĂŵƉŝŽŶƐŚŝƉ Sag Harbor Food Pantry Ψϴϲ͕ϬϬϬŽƵŐůĂƐ ůůŝŵĂŶ'ƌĂŶĚWƌŝdžYƵĂůŝĮĞr presented by LONGINES Donations $50,000 LONGINES Cup Bring 3 or more non-perishable items and gain entry for a carload of people on Tuesday & Grand Prix Reserved Tickets General tĞĚŶĞƐĚĂLJ͊ŽŶĂƟŽŶƐĂůƐŽ $35 or $45 available for purchase online through 8/25 or Admission accepted all week at will-call ĂƚƚŚĞ/ŶĨŽƌŵĂƟŽŶŽŽƚŚĚƵƌŝŶŐƚŚĞshow. ĂŶĚŵƵůƟƉůĞůŽĐĂƟŽŶƐŽŶƚŚĞ $10/person or showgrounds. $20/carload no dogs allowed in the Grandstands, Bleachers, #KDPSWRQFODVVLF ŽƵƟƋƵĞ'ĂƌĚĞŶŽƌs/W Tents KDPSWRQFODVVLF
Saturday 9/2 Grand Prix Sunday 9/3 Kids Day $10,000 Hermès Hunter Classic (10 am-2 pm) $25,000 Campbell Stables Show Jumping Derby presented by Boar’s Head &ƌĞĞWŽŶLJZŝĚĞƐ͊ Music by Jarrell Entertainment $300,000 HAMPTON CLASSIC GRAND PRIX presented by Long Island Livestock Co. Animals dŚĞĞůůŝŶŝ&ĂŵŝůLJŝƌĐƵƐΘ&ƌŝĞŶĚƐ The Amazing Zola &ĂĐĞWĂŝŶƟŶŐΘŝƌďƌƵƐŚdĂƩŽŽƐ Boar’s Head Snack Packs
Hampton Classic Horse Show, Inc. 240 Snake Hollow Road Bridgehampton, NY 11932 631.537.3177
www.hamptonclassic.com [email protected]
Photos courtesy of (clockwise from top) Kate Soroka, Richard Lewin, Kristin L. Gray, Shawn McMillen Photography, Priscilla Degan, Kristin L. Gray, Richard Lewin, Shawn McMillen Photography
12 / 2017 Sponsor Report CELEBRITIES & SOCIALITES 2017 Lisa Tamburini omas,
1 2 3 L-R: Richard Lewin, Jennifer Th Lewin, Jennifer Richard L-R:
4 5 6 L-R: Richard Lewin, Lisa Tamburini, Claudia Parks Claudia Lewin, Lisa Tamburini, Richard L-R:
7 8 9 L-R: Kristin L. Gray, Claudia Parks, Kristin L. Gray Kristin Parks, Claudia L. Gray, Kristin L-R: 1. Mariska Hargitay, Samantha Yanks, & Brooke Shields, 2. David Yurman & granddaughter, 3. Christy Turlington, 4. Kedakai & James Lipton, 5. Dennis Suskind, Jimmy Fallon & Alan Keeley, 6. Michael Bloomberg & Diana Taylor, 7. Donna Karan, Don Lemon, Luanne Delesseps, 8. Stewart F. Lane & Bonnie Comley, 9. Elisa DeStefano
2017 Sponsor Report / 13 CHARITABLE COMPONENTS
Th e Hampton Classic is a 501(c)3 non-profi t corporation with a two pronged mission – to put on the best horse show pos- sible and to support other non-profi t organizations.
·BOUTIQUES GIVE BACK· A number of Hampton Classic sponsors with on-site boutique space donated a portion of their sales to charities affiliated with the show, including the EQUUS Foundation and the Equestrian AID Foundation.
·DONATIONS· Th e Hampton Classic gives away VIP ticket packages (good Tuesday – Satur- day) to charity auctions, valued at $2,500 per package, and a gift package of a general admission pass for the week, a poster, and a program, valued at $150, for charity raffl es. Th e Classic donated approximately $195,000 worth of VIP Priscilla Degan photo Priscilla Degan packages, and raffl e packages for the 2017 show. Montauk Tackle donated a portion of sales from their on-site boutique to the EQUUS Foundation. ·JUMP FOR CHARITY· For the second year, the Classic off ered “Jump For Charity”. Pre- sented by Sea Shore Stables, the Jump for Charity paired ten rider “captains” randomly with 10 select charities. Each captain signed 30 baseball caps customized with their paired charity’s color and logo. On Th ursday, the remaining open jumper riders compet- ing in the $86,000 Douglas Elliman Grand Prix Qualifi er pre- sented by LONGINES, were paired randomly to the ten charities as well. Th e three riders who had the best results in the qualifi er won money for their paired charity, with 100% of the proceeds A donation to “sponsor a hole” at the Bridgehampton Child Care & Recreational Center Golf Outing. raised from the sale of autographed Jump for Charity baseball hats distributed to the winners. Th e winning charity, the Michael J. Fox Foundation for Parkinson’s Research, won more than $16,000 thanks to Daniel Bluman’s fi rst place fi nish, Rerun Th or- oughbred Rescue received $2,000 due to Darragh Kerins’ second place fi nish, and Catherine Tyree’s third provided a $1,000 contribution to the Southampton Animal Shelter Foundation. Team captains & charities included: Team Georgina Bloomberg – Equestrian AID Foundation Team Lucy & Mario Deslauriers – Rerun Th oroughbred Rescue Team Ramiro Quintana – Michael J. Fox Foundation Team Andrew Welles – HEART Equine Ambulance
14 / 2017 Sponsor Report Donations & Community Partners
Team Molly Ashe Cawley – CTREE Team Danielle & Jimmy Torano – EQUUS Foundation Team Catherine Tyree – Southampton Animal Shelter Foundation Team Shane Sweetnam – Church Street School for Art & Music Team Callan Solem – New York Junior League Team McLain Ward – Save our Seahorses, Cornell Cooperative Extension for Marine Research
McLain Ward signs his team’s Jump For Charity caps L-R: Liz Soroka photos Liz Soroka L-R: Britta Lippert from Sea Shore Stables presents the $11,300 check to ·SAG HARBOR FOOD PANTRY· Team Fox for Parkinson’s Research. For the past six years, we have partnered with the Sag Harbor Food Pantry. On Tuesday and Wednesday, a full carload of people is admitted at no charge when three or more non-perishable items are donated.
·STONY BROOK SOUTHAMPTON HOSPITAL· As the Hampton Classic’s “Offi cial Community Partner,” Stony Brook Southampton Hospital has a booth on-site to accept donations and in- form visitors about the services of their hospi- tal, receives VIP tables to interact with donors and other stake holders, and receives compli- mentary admission for all hospital employees. Th e Classic also makes an annual fi nancial con- tribution to the hospital and has given more than $2 million since the partnership began. Lisa Tamburini photo
2017 Sponsor Report / 15 HOSPITALITY VIP Table & Chalet Examples L - R: Claudia Parks, Lenny Stucker, Richard Lewin Richard Stucker, Lenny Parks, L - R: Claudia Priscilla Degan photo Priscilla Degan Lewin, Lisa Tamburini Richard omas, L - R: Jennifer Th L - R: Jennifer L - R: Claudia Parks, Richard Lewin photos Richard Parks, L - R: Claudia
16 / 2017 Sponsor Report MEDIA Campaigns & Press Releases
Th e Hampton Classic executed an extensive media campaign, issuing approximately 250 credentials to the working media, who worked on-site in the ringside LONGINES Media Tent. In addition to supporting the media’s professional needs with covering the show, the Hampton Classic treated the media to an Opening Day luncheon sponsored by Robbins Wolfe Eventeurs and a media luncheon sponsored by Panera Bread on Grand Prix Sunday.
Th e Hampton Classic Press Offi ce prepared and distributed press releases prior to, during, and following the show. All Hampton Classic releases, as well as press releases from Hampton Classic Sponsors, were made available to the media through an electronic press kit on the Hampton Classic website. Hampton Classic’s press release subjects and distribution dates are included below.
May 30, 2017 Offi cial Poster Artist Announced for 2017 Hampton Classic Horse Show June 20, 2017 Hampton Classic Horse Show Returns for 42nd Year July 6, 2017 Hampton Classic Horse Show to Host Second Annual Jump for Charity Riders Selected to Ride for Charities in the $86,000 Douglas Elliman Grand Prix Qualifi er presented by LONGINES July 31, 2017 Dogs, Cats, and Horses…Oh My! Hampton Classic Horse Show to Host 7th Annual Animal Adoption Day August 08, 2017 World-Class Riders Coming to Hampton Classic Horse Show Olympic, World, and Pan American Games Medalists to Compete for Top Prize Money and Titles August 14, 2017 Opening Day at Hampton Classic Horse Show to Feature Exciting Jumping and Local Day Classes Plus a New Dressage Exhibition August 27, 2017 Hampton Classic Horse Show Begins Summer’s Last Hurrah August 27, 2017 Amanda Derbyshire Streaks to Victory in the $30,000 Boar’s Head Open Jumper Challenge presented by Dan’s Papers August 28, 2017 Local Day at the Hampton Classic Showcases the Very Best From the Community August 28, 2017 Long Island Riders with Disabilities Crowns Champions at the Hampton Classic Horse Show August 28, 2017 Dogs, Cats and Horses all Looking for Forever Homes on Adoption Day at the Hampton Classic August 29, 2017 Sovaro Awarded Best Boutique at Hampton Classic Horse Show August 29, 2017 Risks Pay Rewards for Show Jumpers at the 42nd Hampton Classic Horse Show August 30, 2017 Sweetnam’s Bold Move Earns him the Win in the $10,000 Palm Beach Masters Open Jumper Class at the Hampton Classic August 30, 2017 Scott Stewart Continues Winning Ways at the Hampton Classic August 31, 2017 Daniel Bluman Executes the Plan to Capture the $40,000 SOVARO® FEI Speed Stake at the Hampton Classic September 1, 2017 McLain Ward Captures the $15,000 LeSportsac Speed Derby Friday Morning at the Hampton Classic September 1, 2017 Hunter Champions Crowned at the Hampton Classic September 1, 2017 Daniel Bluman takes the $86,000 Douglas Elliman Grand Prix Qualifi er - CSI**** presented by Longines at the Hampton Classic September 2, 2017 Kids’ Day at the Hampton Classic Delights, Amazes and Astounds Children of All Ages September 2, 2017 Annabel Revers Rises to the Top in the Great Southwest Equestrian Center Equitation Championship at the Hampton Classic September 2, 2017 Ireland’s Shane Sweetnam Captures the $50,000 Longines Cup at the Hampton Classic September 3, 2017 Emma Kurtz and Due West take the $10,000 Hermes Hunter Classic at the Hampton Classic Horse Show Lucador named Grand Hunter Champion September 3, 2017 Yasmin Rizvi Wins the $25,000 Campbell Stables Show Jumping Derby presented by Boar’s Head at the Hampton Classic Horse Show September 3, 2017 Th ree Times a Winner for Daniel Bluman, aft er taking the $300,000 Hampton Classic Grand Prix CSI**** presented by SOVARO® Brianne Goutal and McLain Ward round out the top three aft er the nail-biting jump-off round. September 7, 2017 Daniel Bluman’s Win in the $300,000 Hampton Classic Grand Prix, Presented by Sovaro, Highlighted 42nd Annual Hampton Classic
2017 Sponsor Report / 17 ON-SITE VISIBILITY
·VIP LOUNGE· Tuesday through Th ursday of the show week, Robbins Wolfe Eventeurs off ered a ticketed buff et for VIP guests.
Friday through Sunday of the show week, Longines showcased their impressive collection of watches and gave LONGINES rep- resentatives the chance to interact with Hampton Classic VIP tent patrons at the end of the week. For the fi rst time, the beautiful timepieces were also available for purchase. L - R: Richard Lewin, Kiera Hughes photos Lewin, Hughes Kiera L - R: Richard
·HAMPTON CLASSIC PATIO· Th e Hampton Classic Patio hosted two diff erent sponsors during the show week. On Opening Day, Tuesday and Wednesday, the USGA promoted the U.S. Open Golf Tournament which returns to Shinnecock in 2018. Attendees had the chance to take pictures with the trophy, and learn more about the tournament.
On Th ursday through Grand Prix Sunday, Dana Trotter of Sotheby’s International Realty hosted a lounge space where attendees could relax, charge their phones, and learn more about her listings and the East End’s real estate market. L - R: Richard Lewin, photos Priscilla Degan L - R: Richard
18 / 2017 Sponsor Report Activities
·COURSE WALKS· Hampton Classic VIP patrons enjoyed the opportunity to walk show-jumping courses prior to the start of a specifi c competition. Ex- perienced competitors and show offi cials were on-hand to educate these guests on how a rider and horse might negotiate the course of jumps.
·STONY BROOK MEDICINE· Hampton Classic partner, and provider of our on-site First Aid and ambulance service, Stony Brook Medicine also had a photo booth in the kids’ tent on Friday of the show week.
·CITARELLA COOKIE DECORATING· On Opening Day, August 27, Citarella provided a cookie decorating station in the Exhibition Tent. Children were able to produce their own colorful creations using Citarella ingredients including frosting, jelly-beans, and sprinkles, all under the supervision of the head pastry chef from the Bridgehampton store. Themed to commemorate the Hamp- ton Classic and the beautiful East End of Long Island setting, the deli- cious cookies were a tasty souvenir for children to take home. L - R: Richard Lewin photos L - R: Richard ·PECONIC BAY MEDICAL CENTER· Representatives from Peconic Bay Medical Center conducted a “teddy bear clinic” on Opening Sunday of the show week. Children learned how to tend to wounds using the bears. Each child received a certificate of completion, as well as the teddy bear.
2017 Sponsor Report / 19 ON-SITE VISIBILITY
On Thursday, Peconic Bay Medical Center held “are you fitter than a 5th grader” in the Kid’s Tent. Spectators participated in exercises including pushups and hula hooping. PBMC maintained a leaderboard during the activity, and distributed prizes to contestants. L - R: Richard Lewin, Priscilla Degan L - R: Richard
·LONG ISLAND SHOW SERIES FOR RIDERS WITH DISABILITIES (LIHSSRD)· For the eleventh year, the Hampton Classic hosted the LIHSSRD Finals, sponsored by Bridgehampton National Bank. Held in Jump- er Ring II, the day's events could be enjoyed by spectators from the shade and comfort of the tent by Jumper Ring II. The champions in each division also received a beautiful saddle pad courtesy of Hermès Americana Manhasset. At the awards breakfast held in the Horseman’s Chalet, competitors got their participation ribbon and gift bag from Debbie Stephens. Jon Kassel photos Kassel Jon
20 / 2017 Sponsor Report Activities
·ANIMAL ADOPTION DAY· Th e Hampton Classic held its seventh annual Animal Adop- tion Day on Monday, August 28. For the fi rst time, the Hamp- ton Classic held a “Meet and Mingle” presented by the EQUUS Foundation, in Hunter Ring II. Hosted by Georgina Bloom- berg and Brianne Goutal, spectators had the opportunity to go into the ring and directly interact with the available equines. A number of horses were adopted as a direct result of Adop- tion Day. Hampton Classic sponsors WÖlff er Estate, Noosa Yoghurt, and Boar’s Head provided snacks and refreshments for the event.
In addition, adoptable dogs and cats were showcased in the Kid’s Area in the Boutique Garden from a num- ber of local rescue organizations.
·SOUTHAMPTON ANIMAL SHELTER FOUNDATION· Southampton Animal Shelter Foundation, Hampton Classic partner, participated in Animal Adoption Day . Clockwise: Lisa Tamburini, Priscilla Degan, Lisa Tamburini, Kiera Hughes, Kristin L. Gray, Kiera Hughes (center) Hughes Kiera L. Gray, Kristin Hughes, Kiera Priscilla Lisa Degan, Tamburini, Clockwise: Lisa Tamburini,
2017 Sponsor Report / 21 ON-SITE VISIBILITY
·BEST BOUTIQUE CONTEST· Th e Hampton Classic held the “Boutique Vendor Contest” recognizing excellence in boutique design. Th is year’s judges, Roxane Mosleh and Pamela Levine, selected the most inventive, beautiful, and well-designed boutiques. First place was awarded to SOVA- RO, second place to Bridgehampton Florist and third to Phillip Michaels. Th e winners displayed the award ribbons in their booths, and received a pair of passes for the VIP Tents. L - R: Lenny Stucker, Liz Soroka photos Liz Soroka Stucker, L - R: Lenny
·STONY BROOK SOUTHAMPTON HOSPITAL· Stony Brook Southampton Hospital brought their hands-on learning center to the Kids Tent to teach kids how to be “tick-wise”. L - R: Claudia Parks, Liz Soroka photo Liz Soroka Parks, L - R: Claudia
·HOSPITAL FOR SPECIAL SURGERY· Th e Hospital for Special Surgery provided a massage table and technician to off er complimentary massages to exhibitors in the CWD & Der Dau Rider’s Lounge on Friday of the show week.
Reyna Stein photo
22 / 2017 Sponsor Report Activities
·EXTENDED SHOPPING HOURS & LIVE MUSIC· Hampton Classic exhibitors, vendors, grooms, trainers, offi cials, crew, and other friends of the show enjoyed extended shopping hours and live music on Friday, September 1. Attendees enjoyed the music of the Lynn Blue Band while having the opportunity to explore the Boutique Garden until 6:30.
·VIP TABLE DECOR CONTEST SPONSORED BY HAMPTONS COTTAGES & GARDENS· Lisa Tamburini photo For the seventh year, Hamptons Cottages & Gardens sponsored a VIP Table Décor Contest. Th e top three tables, as judged by HC & G, were featured on the Hamptons Cottages & Gardens website and in the holiday issue. First place went to the WÖlff er Estate table, second went to Raidy family’s table, and the third place table belonged to the Ford family. Th e winners were announced just prior to the start of the $300,000 Hampton Classic Grand Prix presented by SOVARO®. L - R: Richard Lewin, Kiera Hughes photos Lewin, Hughes Kiera L - R: Richard Lewin photos Richard Parks, L - R: Claudia
2017 Sponsor Report / 23 ON-SITE VISIBILITY
·BELLIN HOUSE PORTRAITS··BEVAL SADDLERY· L - R: Priscilla Degan, Richard Lewin photos Richard L - R: Priscilla Degan,
·BRITISH VIRGIN ISLANDS TOURISM BOARD· ·CWD· L - R: Tanya Lucas, Lisa Tamburini photos Lisa Tamburini Lucas, L - R: Tanya ·DOUGLAS ELLIMAN··EQUIS· L - R: Priscilla Degan, Lisa Tamburini photos L - R: Priscilla Lisa Degan, Tamburini
24 / 2017 Sponsor Report Boutique Examples
·FARMVET··GIGI NEW YORK· L - R: Richard Lewin, photos Priscilla Degan L - R: Richard
·HERMÈS·
·HUNT LTD.· L - R: Priscilla photos Degan
2017 Sponsor Report / 25 ON-SITE VISIBILITY Boutique Examples
·LAND ROVER - JAGUAR··M GEMI· L - R: Kiera Hughes, Lenny Stucker Lenny Hughes, L - R: Kiera ·MONTAUK TACKLE··SOVARO· L - R: Priscilla Degan, Lenny Stucker Stucker L - R: Priscilla Lenny Degan, ·THE STYLELINER··TRIPLE CROWN-ALESSANDRO ALBANESE· L-R: Priscillaphotos Degan L-R:
26 / 2017 Sponsor Report Receptions
Th e Hampton Classic was the site of sponsor receptions and social functions during the show week.
·DANA TROTTER, SOTHEBY’S INTERNATIONAL REALTY & HOSPITAL FOR SPECIAL SURGERY· On Thursday and Friday of the show week, Dana Trotter of Sotheby’s International Realty and the Hospital for Special Sur- gery, respectively, hosted brunch events in the Jumper Ring II Tent.
·AIR CHARTER SERVICE· Air Charter Service hosted a brunch event in the Jumper Ring II Tent on Saturday to promote their air travel services. Guests en- joyed complimentary tea sandwiches, appetizers, and beverages. L - R: Richard Lewin, Stucker Lenny L - R: Richard Dana Trotter & Stacey Pitts show off treats.
·HERMÈS· In the Boutique Garden on Friday, Priscilla Smith Gremil- lion and Hermès Americana Manhasset hosted a reception at the Hermès store. While enjoying catering by Robbins Wolfe Air Charter Service representatives. Eventeurs, guests shopped the beautiful selection of equestrian apparel and accessories. omas
L - R: Claudia Parks, Jennifer Th Jennifer Parks, L - R: Claudia Priscilla Smith Gremillion and Rebecca Hollander, Guests enjoy the refreshments at a very full Hermès party. Americana Manhasset 2017 Sponsor Report / 27 ON-SITE VISIBILITY
·SIMPLE VODKA· Simple Vodka sampled its vodka outside the VIP Lounge on Opening Sunday, Thursday, and Saturday of the show week.
·CHATEÂU D’ESCLANS· Chateau D’Esclans conducted a rosé tasting outside of the LONGINES Lounge in the Grand Prix VIP tent on Friday, Sep- tember 1.
·PANERA BREAD· Panera provided complimentary breakfast and lunch to members of the working media in the LONGINES Media Tent.
·CITARELLA· Citarella provided breakfast and lunch to those who had access to photos (2), Liz Soroka omas
the International Stabling Area on the final five days of the Hamp- Th : Jennifer ton Classic. Clockwise from left Clockwise from
28 / 2017 Sponsor Report Sampling & Distribution Clockwise: Richard Lewin, Tanya Lucas, Priscilla Degan Lucas, Lewin, Tanya Clockwise: Richard ·ESSENTIA WATER· Essentia sampled its waters to attendees in the Boutique Garden on Opening Day, August 27.
·BOAR’S HEAD· Boar’s Head sampled their gourmet meats, cheeses, and other specialty items by the Exhibition Tent during the show week. They were also a sponsor for this year’s Kids Day, handing out hummus and pretzels in a lunch tote bag. The Hampton Classic Junior Committee assisted in handing out the giveaways.
·WÖLFFER ESTATE· Wölffer Estate sampled its sparkling cider from their vintage cider truck on Thursday and Friday of the show week.
·SOVARO· SOVARO created a promotion incentivizing tumbler sales from their vendor space in the Boutique Garden. With any purchase of a SOVARO tumbler, the purchaser received a complimentary drink ticket at the Robbins Wolfe bar.
2017 Sponsor Report / 29 ON-SITE VISIBILITY
·NOOSA YOGHURT· Noosa Yoghurt provided complimentary yoghurts and coffee in the VIP Tents Tuesday through Saturday of the show week. Equipped with their wagon, they also sampled their yoghurts throughout the showgrounds on all days of the show. Clockwise: Priscilla (2), Reyna Degan Stein
Noosa Yoghurt provided breakfast each morning in the VIP Tents (bot- tom) and gave out yoghurt around the showgrounds all week using their portable wagon.
·FRESH COAT MOBILE NAIL SALON· Fresh Coat Nails was on-site on Tuesday and Wednesday of the show week to offer complimentary manicures in their mobile unit.
·MAGAZINE DISTRIBUTION· Many of the Hampton Classic’s media partners received on- site distribution of their publications in high-traffic areas of the show grounds, including in the VIP Tents, Food Court, and Information Booths. Publications distributed included local publications like East (by the East Hampton Star), Dan’s Papers, Hamptons Magazine, and Beach Magazine and equestrian publications like EQ, Noelle Floyd, Sidelines, and Today’s Equestrian.
30 / 2017 Sponsor Report Sampling & Distribution L - R: Claudia Parks, Priscillaphotos Degan Parks, L - R: Claudia ·GIFT BAGS· Sponsors had the opportunity to provide gifts for Hampton Classic VIP patrons and exhibitors through the Hampton Classic gift bags. Hampton Classic VIP bags (quantity: 250) were provided by Montauk Tackle Co. and distributed to the patrons in the three VIP tents throughout the show week through a voucher system. Hampton Classic exhibitor bags (quantity: 500) were provided by Great Southwest Equestrian Center and given to riders at the Hampton Classic Information Booth.
2017 Sponsor Report / 31 ON-SITE VISIBILITY
·JUMBOTRON··SCOREBOARDS·
·GRAND PRIX RING FLAGS·
·SCHOOLING RING BANNERS·
·STEP & REPEAT FOR PRESS CONFERENCE·
32 / 2017 Sponsor Report Signage
·ENTRANCE ROAD BANNERS· ·GRANDSTAND BANNERS· Top-Bottom: Richard Lewin photos Richard Top-Bottom: ·BLEACHER SEATING BANNERS· ·RIGID SIGNS· Richard Lewin photo Richard
2017 Sponsor Report / 33 ON-SITE VISIBILITY
·EQUIS BEST TURNED OUT HORSE··$30,000 LONGINES RIDER CHALLENGE· L - R: Shawn McMillen Photography McMillen L - R: Shawn won by Cheri de Papignies won by Richie Moloney ridden by Peter Lutz
·CHATEÂU D’ESCLANS··LONGINES TIMEPIECE· e Book LLC L - R: Shawn McMillen Photography, Th Photography, McMillen L - R: Shawn
won by Daniel Bluman won by Daniel Bluman
34 / 2017 Sponsor Report Sponsored Classes
·EAST HAMPTON STAR LOCAL PROFESSIONAL ·$30,000 BOAR’S HEAD JUMPER CHALLENGE· WORKING HUNTERS· L - R: Jon Kassel, Shawn McMillen Photography McMillen Shawn Kassel, L - R: Jon won by Lady Maria BH won by Trip To Paris ridden by Amanda Derbyshire ridden by Holly Orlando
·$10,000 MARDERS LOCAL HUNTER DERBY··$10,000 JAGUAR OPEN JUMPER· e Book LLC Shawn McMillen Photography, Th Photography, McMillen Shawn won by Royal Expectation won by Donchalant ridden by Laura Bowery ridden by Matthew Metell
2017 Sponsor Report / 35 ON-SITE VISIBILITY
·$10,000 BROWN HARRIS STEVENS 7 & UNDER JUMPERS· ·$10,000 WÖLFFER ESTATE OPEN JUMPER· e Book, LLC L-R: Shawn McMillen Photography, Th Photography, McMillen Shawn L-R: won by Carrasca Z won by Zelda ridden by Taylor Flury ridden by Sarah Segal
·$10,000 PALM BEACH MASTERS OPEN JUMPER··MARIA MENDELSOHN JUNIOR JUMPER· Photography McMillen e Book Shawn LLC, L-R: Th L-R: won by Indra Van De Oude Heihoef won by Quickley 3 ridden by Shane Sweetnam ridden by McKayla Langmeier
36 / 2017 Sponsor Report Sponsored Classes
·$40,000 SOVARO SPEED STAKE··$10,000 LAND ROVER WELCOME STAKE· e Book, LLC L-R: Shawn McMillen Photography, Th Photography, McMillen Shawn L-R: won by Bacara D’Archonfosse won by Quite Close ridden by Daniel Bluman ridden by Claudia Villamil
·$86,000 DOUGLAS ELLIMAN ·$15,000 LESPORTSAC SPEED DERBY· GRAND PRIX QUALIFIER· Photography McMillen e Book Shawn LLC, L-R: Th L-R: won by Bellefl eur PS Z won by Bacara D’Archonfosse ridden by McLain Ward ridden by Daniel Bluman
2017 Sponsor Report / 37 ON-SITE VISIBILITY
·$10,000 GREAT SOUTHWEST EQUESTRIAN CENTER EQUESTRIAN CHAMPIONSHIP· ·$15,000 CAROLEX JUMPER CLASSIC· e Book, LLC L-R: Shawn McMillen Photography, Th Photography, McMillen Shawn L-R: won by Alberto II won by Annabelle Revers ridden by Daisy Farish
·$50,000 LONGINES CUP··HUNT LTD. AMATEUR-OWNER 3’6” HUNTER, 36+ YRS· e Book, LLC L-R: Shawn McMillen Photography, Th Photography, McMillen Shawn L-R: won by Main Road won by Catch Me ridden by Shane Sweetnam ridden by Becky Gochman
38 / 2017 Sponsor Report Sponsored Classes
·GIGI NY AMATEUR-OWNER 3’6” HUNTER, 18-35 YRS··$25,000 CAMPBELL STABLES JUMPING DERBY· L-R: Shawn McMillen Photography McMillen Shawn L-R: won by Chablis won by Lumiere ridden by Kelly Tropin ridden by Yasmin Rizvi
·$10,000 HERMÈS HUNTER CLASSIC· ·$300,000 HAMPTON CLASSIC GRAND PRIX · L-R: Shawn McMillen Photography McMillen Shawn L-R: won by Due West won by Ladriano Z ridden by Emma Kurtz ridden by Daniel Bluman
2017 Sponsor Report / 39 ON-SITE VISIBILITY
·AMERICAN EXPRESS··BOAR’S HEAD· L - R: Shawn McMillen Photography, Jon Kassel photos Kassel Jon Photography, McMillen L - R: Shawn ·CWD· ·EQUITHRIVE·
·DOUGLAS ELLIMAN· L - R: Shawn McMillen Photography McMillen L - R: Shawn Jon Kassel photo Kassel Jon
40 / 2017 Sponsor Report Sponsored Jumps
·HERMÈS··JAGUAR· e Book, LLC L-R: Jon Kassel, Th Kassel, Jon L-R: ·LONGINES· ·PALM BEACH MASTERS· L - R: Shawn McMillen Photography McMillen L - R: Shawn ·SOVARO· ·WÖLFFER ESTATE· Shawn McMillen Photography, Tanya Lucas photos Lucas Tanya Photography, McMillen Shawn
2017 Sponsor Report / 41 ON-SITE VISIBILITY
·VIP TABLE CENTERPIECES BY AMY’S FLOWERS· ·JUNGLE GYM & PLAYHOUSES BY THE GREAT EAST END SWING SET & SHED CO·
·REDESIGN OF VIP FOOD CONCESSION BY L - R: Kate Soroka, Claudia Parks Claudia Soroka, L - R: Kate ROBBINS WOLFE EVENTEURS· ·RIDER LOUNGE SPONSORED BY CWD & DER DAU· L - R: Claudia Parks, Priscilla Degan Parks, L - R: Claudia ·SOVARO MINTS FOR VIP TABLES ·CAPS PROVIDED BY BOAR’S HEAD & DURING THE SOVARO SPEED STAKE· T-SHIRTS PROVIDED BY SOVARO FOR JUMP CREW· L - R: Rosanna Braccini, Liz Soroka (2) Liz Soroka Braccini, L - R: Rosanna
42 / 2017 Sponsor Report Other Exposure
·HERMÈS RIBBON IN ANNE ASPINALL RING· ·AMERICAN EXPRESS ·MARIA MENDELSOHN DISCOUNT CARD FOR RIDER NUMBERS· GRANDSTAND PRE-SALE TICKET BUYERS·
1 MM REALTY, LLC Tanya Lucas Tanya ·LESPORTSAC CHAMPION BAGS· ·LONGINES DISPLAYS, LIVESTREAM MONITORS & CLOCKS·
·ESSENTIA UMBRELLAS FOR THE FOOD COURT· Richard Lewin Richard L - R: Reyna Stein, Priscilla Degan, Richard Lewin Richard Priscilla Degan, L - R: Reyna Stein, ·SOVARO COOLER DISPLAYS & BARS IN VIP TENTS· L - R: Priscilla Degan, Tanya Lucas, Priscilla Degan Lucas, L - R: PriscillaTanya Degan,
2017 Sponsor Report / 43 ON-SITE VISIBILITY Passes & Credentials
THE HAMPTON CLASSIC THE HAMPTON CLASSIC THE HAMPTON CLASSIC $300,000 Grand Prix $300,000 Grand Prix $300,000 Grand Prix September 3, 2017 September 3, 2017 September 3, 2017
GRAND PRIX / USET / BRIDGEHAMPTON NATIONAL BANK AMERICAN EXPRESS CHALET TENT Private Chalet Private Chalet Wristband Voucher Wristband Voucher Wristband Voucher
2017 Hampton Hampton Classic Classic VIP GIFT BAG Kids Day Saturday VOUCHER September 2, 2017 Turn in this voucher to a tent host to receive your gift bag. Good for one The bags are available insulated bag Tuesday, 8/29 - Sunday, 9/3. provided by:
Good for one per child, per ticket, non-transferable
44 / 2017 Sponsor Report PRESS CONFERENCES 2017
On Opening Day, August 27th, members of the working media enjoyed a luncheon compliments of Robbins Wolfe Eventeurs in a Hampton Classic Chalet. Welcome remarks from Executive Director Shanette Cohen and Marty Bauman, Hampton Classic Press Chief were made.
A press conference was held at the conclusion of the $50,000 Longines Cup on Saturday. Th e top three fi nishers, Shane Sweetnam, McLain Ward, and Andrew Ramsay, answered questions from the media in a Hampton Classic Chalet.
Th e 42nd annual Hampton Classic concluded with the $300,000 Hampton Classic Grand Prix presented by SOVARO® and the awarding of the winner of the $30,000 Longines Rider Challenge. Th e top three Grand Prix fi nishers, Daniel Blu- man, Brianne Goutal, and McLain Ward were joined by Rider Challenge winner Richie Mo- loney, for a post event press conference where they made remarks and fi elded questions from the media. Th e press conference, hosted in a Hampton Classic Chalet, was facilitated by Marty Bauman. Th e press conference aired via Facebook Live on the Hampton Classic’s page. It was viewed more than 5,000 times and reached more than 11,000 people. omas photos omas Clockwise from top: Lenny Stucker (3), Jennifer Th (3), Jennifer Stucker Lenny top: Clockwise from
2017 Sponsor Report / 45 PRESS COVERAGE
Placements in such signifi cant print media as New York Times, Newsday, and the New York Post highlighted this year’s national media coverage. Chronicle of the Horse, Noelle Floyd, and Equestrian Living were among the prominent equestrian publications featuring coverage of this year’s show both locally and nationally. Advance publicity, on-site media relations and follow-up reporting led to hundreds of additional media placements. Only a sampling of these placements is included in this report. Th e following list chronicles media hits as of November 4, 2017.
·PRINT MEDIA PLACEMENTS·
Publication Location Circulation Placements Impressions Batavia Daily News Batavia, NY unknown 1 Chronicle of the Horse Middletown, VA 14,000 4 168,000 Dan’s Papers Southampton, NY 36,903 6 664,254 Douglas Elliman Equestrian New York, NY 5,000 2 30,000 East Hampton Star East Hampton, NY 9,000 1 27,000 Equestrian Living New York, NY 25,000 2 150,000 Equine Journal Oxford, MA 11,000 4 132,000 Farmingdale Observer Farmingdale, NY 3,000 1 9,000 Garden City Life Garden City, NY 1,500 1 4,500 Glen Cove Record Pilot Glen Cove, NY 3,000 1 9,000 Great Neck Record Great Neck, NY 4,000 1 12,000 Hamptons Cottages and Gardens New York, NY 40,000 1 120,000 Hamptons Real Estate Showcase Southampton, NY 40,000 2 240,000 Horse Bits Syracuse, NY 1,800 1 5,400 Horse News Flemington, NJ 10,000 2 60,000 Horse and Style Walnut Creek, CA 1,500 4 18,000 Long Island Business News Ronkonkoma, NY 5,500 1 16,500 Long Island Press Syosset, NY 40,000 1 120,000 Long Island Pulse Patchogue, NY 12,500 1 37,500 Luxury Living Melville, NY 25,000 1 75,000 Manhasset Press Manhasset, NY 4,200 1 12,600 Mann Report New York, NY unknown 1 Massapequa Observer Massapequa, NY 2,400 1 7,200 Mineola American Mineola, NY 3,000 1 9,000 Modern Luxury Hamptons New York, NY 60,000 2 360,000 New Hyde Park Illustrated News New Hyde Park, NY 2,500 1 7,500 New York Daily News New York, NY 9,500 1 28,500 New York Post New York, NY 500,500 6 4,504,500 New York Times New York, NY 676,000 4 8,112,000 Newsday Melville, NY 437,000 6 7,866,000 Oyster Bay Enterprise Oyster Bay, NY 2,000 1 6,000
46 / 2017 Sponsor Report Print Samples
Publication Location Circulation Placements Impressions Plainview-Old Bethpage Herald Plainview, NY 1,900 1 5,700 Port Washington News Port Washington, NY 5,500 1 16,500 Practical Horseman Gaithersburg, MA 58,262 1 174,786 Resident Long Island City, NY 30,000 1 90,000 Sag Harbor Express Sag Harbor, NY 4,000 1 12,000 Sidelines Johns Island, SC 23,737 2 142,422 Smithtown Messenger Smithtown, NY 8,500 2 51,000 Southampton Press Southampton, NY 8,382 7 176,022 Syosset-Jericho Tribune Syosset, NY 3,000 1 9,000 Th e Competitive Equestrian Gaithersburg, MD 8,000 2 48,000 Th e Independent East Hampton, NY 35,000 8 840,000 Th e Jewish Connection Brooklyn, NY 20,000 1 60,000 Th e Plaid Horse Canton, NY 10,000 1 30,000 Today’s Equestrian Coram, NY 10,000 7 210,000 Town and Country Magazine New York, NY 4,863,000 1 14,589,000
·HORSE NEWS - AUGUST 2017· ·1,000 PLACES TO SEE BEFORE YOU DIE - THIRD EDITION·
2017 Sponsor Report / 47 PRESS COVERAGE
·EQUESTRIAN LIVING - AUGUST/SEPTEMBER 2017·
·DAN’S PAPERS - AUGUST 25, 2017··TODAY’S EQUESTRIAN - SEPT/OCT 2017·
DON’T MISS THE DAN’S PAPERS LITERARY FESTIVAL THURSDAY 8/31 AT GUILD HALL • TICKETS AND INFORMATION AT DANSLITPRIZE.COM
Vote Now for Dan’s Best of the Best 2017 DansBOTB.com
Special Hampton Classic Issue
danspapers.com DAN’S PAPERS August 25, 2017 Page 65 This Week’s Cover Artist: Lynn Mara
As a child I spent endless bold colors. Other favorites BY JORDAN GREEN hours at the home of include LeRoy Nieman, Andy Lynn Mara’s cover is also local artist Jane Doscher. Warhol and Childe Hassam. the official poster of the Her home was just a few What are you currently 2017 Hampton Classic doors down from another working on? Horse Show. Mara was born favorite artist of mine, I’m currently working and raised on the East End. Fairfield Porter. I credit her on a series of abstract, big, Her artwork has appeared and my mom for the early beautiful, bright American on the Hampton Jitney, at encouragement, which was Flags for an upcoming show Plaza Café in Southampton so important. Later, my friend at the Westchester Children’s and at other Long Island and fellow artist Jack Museum in Rye. The exhibit restaurants. Mara’s Riggio sent me home with will be up from September father-in-law was the late some of his palette knives 15 through November. Wellington Mara, owner of the New York Giants. and told me to loosen up and To see Mara’s work, visit Her paintings of Giants players are on display at have fun! We shared a love lynnmara.com and follow her the Legacy Club at MetLife Stadium and at the of figurative work and strong, on Instagram @lynnmara4. team’s training facility in East Rutherford, New Jersey. She frequently paints horses, beach scenes, Indian chiefs and farms and vineyards. AN EXCEPTIONAL OFFERING Why do you love to paint horses? - PRICED TO SELL - People have always had a love affair with horses. For me, horses represent strength, grace, elegance and beauty. They’re sexy and COUNTRY ESTATE romantic. I think my time in Saratoga, studying the paintings of Alfred Munnings, inspired me outstanding GREEK REVIVAL HOME to try to capture and compose a horse in on 45 Acre Gentleman’s Farm in Upstate NY August 25, 2017 Art by Lynn Marapainting the way he did. HOUSE UPGRADED 2014...MOVE-IN READY Will you be at the Hampton Classic? I wouldn’t miss it! I come every year looking for great new photographs to work from. I’m hoping to cheer on my niece, Lily Brown who will be showing in the Classic in the jumping class. My sister Erin, who owns Topiaire Flower Shop in Southampton, does a lot of design work for many clients attending. Describe your creative process. If my eyes are open, I’m in a perpetual creative flow. Sometimes I can respond immediately to what I see, other times it is stored away for later. I take lots of snap shots. Then I imagine the composition and a color scheme. I try to be conscientious of decorating trends and color Reduced to $299,000 schemes. I like to paint things big, and from the This 13 room 5200 sqft center hall Greek Revival with classic front façade, located on perspective of having a privileged proximity, 45 acres of rolling hills overlooking the scenic Mohawk valley one hour west of Albany i.e. in the racing paddock, on the sidelines, NY, is truly special and unique. It has been updated with today’s amenities and boasts in the locker room or on a private vineyard. I spectacular views, old world charm and rich in detail and architectural appointments by always begin with a painted sketch directly on renowned builders. The front porch has 4 massive cement columns, there is a slate roof, the canvas and things just evolve from there. I DQGDODUJHVLGHSDWLRIRUHQWHUWDLQLQJ7KHPDLQÀRRUZLWKIWFHLOLQJVDQGRDNÀRRUV was very deliberate about the painting for the RIIWKHVWRU\FHQWHUKDOOLVDIRUPDO[¶/LYLQJ5RRPZLWKÀRRUWRFHLOLQJZLQGRZV ZLWK¿UHSODFHDQG)UHQFKGRRUVWKDWRSHQWRWKH6XQ5RRP7KHUHLVD[¶'LQLQJ Hampton Classic poster. 5RRPZLWKEULFN¿UHSODFHDODUJHVXQQ\HDWLQ&RXQWU\.LWFKHQODXQGU\GHQIDPLO\URRP How did you develop your distinctive style, RI¿FHVH[LWWRERWKRXWVLGHSDWLRV7KHUHDUHEHGURRPV LQFOXGLQJPDVWHUZ¿UHSODFH what you allude to as the “Brilliant Disguise”? EDWK EDWKV HI¿FLHQWIXUQDFHDQGPDQ\KDSS\VXUSULVHV7KHUHKDYHEHHQ I sold my first painting at our flower stand many upgrades through the years. Bonus... Low Taxes in front of our home when I was about eleven. $GGLWLRQDOO\ 7KHUHLVDQ,QFRPHSURGXFLQJ5HQWDO+RXVHVIFLQGHUEORFNEDUQZ Then I majored in art in college and have amp service, many smaller barns and outbuildings. been painting my entire life. I came to admire 7KHWHUUDLQYDULHVFRQVLGHUDEO\IURPVWHHSWRÀDWIRUJUD]LQJFURSJURZLQJZRRGHGDQG the authentic lifestyle and hard work of the it has 3000 road frontage. Agricultural land suitable for organic farming, raising livestock, farmers, baymen, landscapers and vineyard \RJDUHWUHDWDQLPDOUHVFXHHWF&ORVHWRERDW/DXQFKLQJ 0DULQDV6XUURXQGHGE\D workers. I feel very fortunate to have been born WKULYLQJ$PLVK&RPPXQLW\7HQPLQXWHVWRORFDOVPDOOSODQHDLU¿HOGVPLQXWHVWRFRXQW\ and raised on the East End. Painting is both the SXEOLFDLUSRUWZLWKOLJKWHGDVSKDOWUXQZD\VDQGPLQXWHVWR $OEDQ\,QWHUQDWLRQDO$LUSRUW mode to express that gratitude and the gift I’ve For more information or to schedule a viewing: Call Stan at 631-384-6132 or never tired of. Shane Buddles, Krutz Properties: 518-937-0564 The allusion to the “Brilliant Disguise” refers 2UHPDLOLQTXLULHVWR +,''(1&5((.)$50#<$+22&20
to the Divine presence in all that is good and *additional information & pictures can be also seen online at: beautiful in nature and in life. My style is www.hiddencreekfarm565.com born out of a joy derived from being immersed in life; particularly life on the East End as I have experienced it. I think the signature sign in my work is my use of bright, bold colors and the love of my subject matter, whether horse or human. It should reflect that love of life to the viewer.
Who are your biggest influences as an artist? 60295
48 / 2017 Sponsor Report Print Samples
·SAG HARBOR EXPRESS - AUGUST 31· ·SOUTHAMPTON PRESS - AUGUST 31·
·NEW YORK TIMES - SEPTEMBER 10, 2017·
2017 Sponsor Report / 49 PRESS COVERAGE Print Samples
·CHRONICLE OF THE HORSE - SEPTEMBER 18, 2017·
·LUXURY LIVING - FALL 2017·
50 / 2017 Sponsor Report PRESS COVERAGE Online
·ONLINE MEDIA PLACEMBENTS/NUMBER OF MENTIONS· 1030news.com...... 1 daily.azest.eu ...... 1 golocalprov.com ...... 1 27east.com ...... 9 dailymail.co.uk ...... 3 greatneckrecord.com ...... 1 agorarn.com.br ...... 1 dailyreadlist.com ...... 2 haber.sol.org.tr ...... 1 algeria-us.org ...... 1 Danspapers.com ...... 13 hamptons.com ...... 5 americanhorsepubs.com ...... 2 defrayfi re.com ...... 1 hamptons-magazine.com ...... 1 animalpetitions.org ...... 1 dehoefslag.nl ...... 2 hamptonspartygirl.wordpress.com ...... 1 aol.com ...... 1 desdspin.com ...... 1 harpersbazaar.com.au ...... 1 article.wn.com ...... 5 dogvideofunny.blogspot.com ...... 1 hauteliving.com ...... 1 aspiremetro.com ...... 1 earthnetwork.news ...... 1 headlines23.nl ...... 1 atimelyperspective.com ...... 1 easthamptonstar.com ...... 9 Hicksville News ...... 1 avenuemagazine.com ...... 3 en.mogazenews.com ...... 1 HipHamptons.com ...... 2 awesummly.com ...... 1 eqliving.com ...... 2 hipismoeco.com.br ...... 1 azfmc.com ...... 1 equestrianaidfoundation.org ...... 1 hippson.se ...... 1 barstoolsports.com ...... 1 equestrianstylist.com ...... 2 hir-ozon.hu ...... 1 bcnn1wp.wordpress.com ...... 1 equestrianweekly.com ...... 1 horseandhound.co.uk ...... 1 biospace.com ...... 1 equineink.com ...... 1 horsebackmagazine.com ...... 3 bitterqueen.typepad.com ...... 1 equinejournal.com ...... 12 horsejournals.com ...... 1 blackchristiannews.com ...... 1 equinews.com ...... 1 horsenation.com ...... 3 blacktiemagazine.com ...... 2 equisearch.com ...... 2 horsenetwork.com ...... 6 blitzquotidiano.it ...... 1 equnews.be ...... 6 horsetalk.co.nz ...... 1 bollywood.indiaeveryday.com ...... 1 equnews.com ...... 17 horsesdaily.com ...... 8 brasilhipismo.com.br ...... 1 equusfoundation.com ...... 2 horseshowcentral.com ...... 1 breakingnewstime.com ...... 1 ethiogrio.com ...... 1 horseshowdiva.com ...... 1 briefreport.co.uk ...... 1 etix.com ...... 1 horsesinthesouth.com ...... 1 capmagazine.eu ...... 1 expressdigest.com ...... 1 horseweb.de ...... 1 care2.com ...... 1 fashion-mommy.com ...... 1 ibtimes.com ...... 1 cavallomagazine.it ...... 1 follownews.com ...... 2 iloveeasthampton.blogspot.com ...... 1 cbh.org.br ...... 1 forbes.com ...... 1 iloveny.com ...... 1 cbs8.com ...... 1 forechange.com ...... 1 imdb.com ...... 1 celebmafi a.com ...... 2 foxnews.com ...... 1 instyle.com ...... 2 cetusnews.com ...... 1 gallop.pl ...... 1 ionthescene.com ...... 1 chicagoequestrian.com ...... 1 gallopnyc.com ...... 1 jamesedition.com ...... 1 chronofh orse.com...... 13 gettyimages.es ...... 1 jewishvoiceny.com ...... 1 conservativecritis.com ...... 1 giornalettismo.com ...... 1 jonathanturley.org ...... 1 crainsnewyork.com ...... 1 globetoday.com ...... 1 jumpernation.com ...... 11
2017 Sponsor Report / 51 PRESS COVERAGE Online
·ONLINE MEDIA PLACEMENTS/NUMBER OF MENTIONS· (continued) justjared.com ...... 1 nytimes.com ...... 2 thefyingshetlands.wordpress.com ...... 1 kdhamptons.com ...... 1 oozedrone.com ...... 1 theinsidepress.com ...... 1 killingmycareer.com ...... 1 pagesix.com ...... 6 theinsiderein.com ...... 5 koblist.com ...... 1 patch.com ...... 4 theirishfi eld.ie ...... 1 laopinion.es ...... 1 people.com ...... 4 theplaidhorse.com ...... 8 lastampa.it ...... 1 phelpsmediagroup.com ...... 2 thesquander.com ...... 1 latestnewsnewyork.com ...... 1 phelpssports.com ...... 13 theworldnews.net ...... 1 lavanguardia.com ...... 1 porforadaspitas.com.br ...... 1 tidningenreidsport.se ...... 2 lavozdelmuro.net ...... 1 pragmatismopolitico.com.br ...... 1 timeout.com ...... 1 lfnexus.com ...... 1 protothema.gr ...... 1 tmn.com...... 1 lifeleak.com ...... 1 qns.com ...... 1 townvibe.com ...... 1 lifemagazineus.blogspot.com ...... 1 radiogunk.com ...... 1 trueiralnews.com ...... 1 lipstickvalley.com ...... 1 realitytea.com ...... 1 trueviralnews.com ...... 1 lipulse.com ...... 6 revistaselect.com ...... 1 uinterview.com ...... 1 lokal.hu ...... 1 rew-online.com ...... 1 uk.anygator.com ...... 1 longislandpress.com ...... 1 rideradvisor.com ...... 1 umslspaces.com ...... 1 longislandtechnolgynews.com ...... 1 RobRich_SocietyAllure.com ...... 1 uncova.com ...... 1 lopinioneequestre.com ...... 1 sagharborexpress.com ...... 3 uolesporte.blogosfera.uol.com.br ...... 1 lovaskalendarium.com ...... 1 sarasotafl oridalocksmith.com ...... 1 usaonlinejournal.com ...... 1 metro.co.uk ...... 1 scoopnest.com ...... 1 usef.org ...... 1 midnightweeds.tumblr.com ...... 1 shedoft ruth.com ...... 1 usmagazine.com ...... 1 mirror.co.uk ...... 1 showjumpinglife.com ...... 6 usnewz.com ...... 1 miscuriosidades.com ...... 1 sidelines.com ...... 1 utells.com ...... 1 modernluxury.com ...... 2 sporthorse-data.com ...... 1 veryspecialjackets.wordpress.com ...... 1 msn.com ...... 4 spring-reiter.de ...... 1 viaritmo.com ...... 1 myhamptonsguide.com ...... 1 sputniknews.com ...... 1 vidro.corriere.it ...... 1 myinforms.com ...... 7 standard.co.uk ...... 1 voiceactorsnews.com ...... 1 news.pranvera.net...... 1 stars365.livejournal.com ...... 1 weekfacts.com ...... 1 newsday.com ...... 7 static.quintessentially.com ...... 1 wherevent.com ...... 1 newsreality.com ...... 1 steedread.com ...... 17 wonderwall.com ...... 1 newsviewsnreviews.com ...... 1 streamhorsetv.com ...... 1 world.einnews.com ...... 6 nfstyle.com ...... 3 swwphotography.wordpress.com ...... 1 worldofshowjumping.com ...... 9 nj.com ...... 6 syrianewskit.blogspot.com ...... 1 yahoo.com ...... 1 noellefl oyd.com ...... 11 t2conline.com ...... 3 zimbio.com ...... 6 notey.com ...... 1 tapinto.net ...... 2 nydailynews.com ...... 2 tech.einnews.com ...... 1 nysportsscence.com ...... 1 teheinterrobang.com ...... 1
52 / 2017 Sponsor Report PRESS COVERAGE Online Samples
·27EAST.COM··JUSTJARED.COM·
·HORSENETWORK.COM·
2017 Sponsor Report / 53 PRESS COVERAGE Online Samples
·LONGISLANDPULSE.COM··NEWSDAY.COM·
·PAGESIX.COM· ·SAGHARBOREXPRESS.COM·
54 / 2017 Sponsor Report PRESS COVERAGE Web & Radio
·ON THE WEB· Media partner Horse Network provided signifi cant coverage on their websites and various social media platforms.
Leading up to the show, Horse Network created dedicated whimsical articles, lists, quizzes and videos to help promote the show, such as “Where Are Th ey Now? Past Winners of the Hampton Classic Leadline Class” and “Did McLain Ward Win or Lose Th e Class? During the show, Sean Hurley, CEO, interviewed numerous Hampton Classic sponsors and vendors, thus creating activation opportunities. Th e brief interviews were then posted to the Horse Network Facebook page.
Horse Network’s Social Media Campaign Overview: Facebook, Instagram & Twitter statistics Video Views - 724,669 Impressions - 3,965,068 Engagement - 347,094 Executions - 112
·RADIO· In advance of the Classic, Shanette Cohen was interviewed by Joan Hamberg on the Joan Hamberg Show on WABC.
Th e Classic received coverage from WLNG, which was on-site broadcasting live from the show grounds Wednesday through Grand Prix Sunday. Th is coverage was sponsored by LONGINES.
Talent from local country station, 96.1 FM, broadcast periodic interviews and news from the showgrounds throughout the week.
2017 Sponsor Report / 55 PRESS COVERAGE Television & Webcast
·TELEVISION· Th e Hampton Classic received 4-5 hours of live daily television coverage on WVVH-Hamptons Television, with a re-broadcast of the daily coverage each evening. In addition to competition coverage, many Hampton Classic sponsors were interviewed on-air about their partnership with the show. Much of the WVVH coverage was also available online on YouTube. Hamptons Television’s Hampton Classic coverage was sponsored by LONGINES.
Vice Media’s “Das Cute” (formally known as Th e Cute Show) fi lmed a behind the scenes short at the Hampton Classic. Th e piece featured Mimi and Sophie Gochman.
Hamptons Magazine Editor in Chief, Samantha Yanks, mentioned the Hampton Classic as a not-to-be-missed even during an on-air appearance on Fox 5’s Good Day NY in August, prior to the start of the show.
Other television coverage was: HGTV - Island Hunters
WVVH -TV Lewin photo Richard CNBC News 12 Long Island
·WEBCAST · ShowNet Vision provided complimentary live streaming of all Grand Prix ring competitions, which aired on the Hampton Classic’s website. And, for the fi rst time, ShowNet Vision also provided a complimentary live stream on the Hampton Classic website of all classes taking place in the Anne Aspinall Ring, our main hunter arena.
Th e Grand Prix Ring coverage, sponsored by LONGINES, included live commentary and other guests during major classes
including the SOVARO® Speed Stake, the Douglas Elliman Grand Prix Qualifi er, the LONGINES Cup, and the $300,000
Hampton Classic Grand Prix presented by SOVARO®. Prior to each of these classes, ShowNet’s original 30-minute online show, “Time Allowed” featured rider interviews, course explanations, and other pre-game analysis. All of the coverage was enhanced with graphics provided by LONGINES, including 3-D course descriptions for our weekend highlight classes. And, these major classes also included on-air commentary. Competitions taking place Th ursday through Sunday also aired on the USEF Network. And, ShowNet’s stream of the Grand Prix aired on the equestrian social media website, iEquine as well as Horse Network.
56 / 2017 Sponsor Report PUBLICATIONS 2017
·HAMPTON CLASSIC ·SPONSORSHIP PRIZE LIST· GUIDELINES Th is 60-page publication pro- Provided to all corporate spon- vides a competition time sched- sors, this publication is a com- ule, event specifi cations, rules prehensive instruction manual and entry forms. Listing of lo- with information about execut- cal accomodations options and ing all of the elements typically advertisements targeting riders, included as part of sponsorship owners and trainers are included agreements. as well. Circulation - 3,300
·HAMPTON CLASSIC ·HAMPTON CLASSIC PROGRAM· 2017 HAMPTON CLASSIC EXHIBITOR INDEX· 2017 Hampton Classic Exhibitor Index Th is 350+ page book includes Th is is a listing of competitors a schedule, articles about the entered in the show as well as sport, pictures of last year’s win- score sheets for some of our ners, and beautiful ads. major classes. Circulation - 4,000
THE HAMPTON CLASSIC THE HAMPTON CLASSIC 2017 ORDERS OF GO OPENING DAY - AUGUST 27, 2017
Liz Soroka photo
·JUMP ORDER COVERS· Th ese colorful folders hold the orders of go for the premiere events on Opening Day, Friday, Saturday, and Grand Prix Sun- day. Copies are distributed in our three VIP tents.
2017 Sponsor Report / 3 THANK YOU TO OUR 2017 PLATINUM SPONSORS
FINE EQUESTRIAN AND LUXURY PROPERTIES
2017 Sponsor Report / 4