California State University, San Bernardino CSUSB ScholarWorks Electronic Theses, Projects, and Dissertations Office of aduateGr Studies 3-2015 Value Driven: An Analysis of Attitudes and Values Via BET Programming Past and Present Sasha M. Rice California State University - San Bernardino Follow this and additional works at: https://scholarworks.lib.csusb.edu/etd Part of the African American Studies Commons Recommended Citation Rice, Sasha M., "Value Driven: An Analysis of Attitudes and Values Via BET Programming Past and Present" (2015). Electronic Theses, Projects, and Dissertations. 135. https://scholarworks.lib.csusb.edu/etd/135 This Thesis is brought to you for free and open access by the Office of aduateGr Studies at CSUSB ScholarWorks. It has been accepted for inclusion in Electronic Theses, Projects, and Dissertations by an authorized administrator of CSUSB ScholarWorks. For more information, please contact
[email protected]. VALUE DRIVEN: AN ANALYSIS OF ATTITUDES AND VALUES VIA BLACK ENTERTAINMENT TELEVISON (BET) PROGRAMMING PAST AND PRESENT ______________________ A Thesis Presented to the Faculty of California State University, San Bernardino ______________________ In Partial Fulfillment of the Requirements for the Degree Master of Arts in Communication Studies ______________________ by Sasha Marc Rice March 2015 VALUE DRIVEN: AN ANALYSIS OF ATTITUDES AND VALUES VIA BLACK ENTERTAINMENT TELEVISION (BET) PROGRAMMING PAST AND PRESENT ______________________ A Thesis Presented to the Faculty of California State University, San Bernardino ______________________ by Sasha Marc Rice March 2015 Approved by: Mary Fong, Committee Chair, Communication Studies Rueyling Chuang, Committee Member Eric Newman, Committee Member Copyright 2009 Sasha Marc Rice ABSTRACT This paper explores the general attitudes of African Americans towards the programming disseminated on the Black Entertainment Television (BET) network past and present (pre-Viacom/post-Viacom).