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Key Facts Distribution Area Key facts The North Yorkshire Advertiser provides a weekly, free, news and information services which is both expected and respected by readers and advertisers alike. •LLlocal & community values: The NNthorth YYkhiorkshire Advertiser contains local editorial and advertising which gives the publication a strong community feel. •Retention value: The North Yorkshire Advertiser a weekly publication, its readers refer back to it again and again throughout the week. •Almost blanket coverage: The North Yorkshire Advertiser reaches more than 6 in 10 households in its distribution area. 1 •Affluent readership: 53% of the North Yorkshire Advertiser readers are social grade ABC1, who have large amounts of disposable income. 1 •Younger audience: The North Yorkshire Advertiser reaches a younger audience than our paid for publications. 40% of adults aged 15 to 35 in its distribution area read the publication each week. 1 Distribution area NEWTON MORRELL MELSONBY ENTERCOMMON GILLING WEST APPLETON WISKE NORTH COWTON LITTLE SMEATON POTTO BIRKBY WELBURY RICHMOND HUTTON BONVILLE EAST HARLSEY MARSKE BOLTON ON SWALE STREETLAM CATTERICK GARRISON KIPLIN WINTON ELLERBECK THIMBLEBY BARDEN MOOR YAFFORTH BARDEN HACKFORTH NORTHALLERTON HUNTON LANDMOTH LEYBURN WARLABY KEPWICK FINGHALL GREAT CRAKEHALL COWESBY BEDALE GATENBY NEWBY WISKE EXELBY MAUNBY UPSALL BURNESTON NEWSHAM SINDERBY THIRSK NOSTERFIELD HOWE Key HOWGRAVE THORPEFIELD CATTON North Yorkshire Advertiser Source: 1 VFD (July to December 2009), distribution 22,975, JICREG as at January 2010 Readership information The North Yorkshire Advertiser has a higher readership in Northallerton and Richmond areas than other publication and gives good exposure to Thirsk, Leyburn and Bedale. •Readership: There are 78,000 adults in the North Yorkshire Advertiser total distribution area, of Readership information: which 35,599 adults read the publication each week. Weekly readership: 35,599 •Household reach: The North Yorkshire Weekly distribution: 22,975 Advertiser offers our advertisers excellent reach with 60% of hhlhouseholds in its distribution area 10% readership: 35, 032 receiving a copy each week. 10% population reach: 43% •Reader profile: The North Yorkshire Advertiser attracts a younger audience with in excess 10,000 Monthly reach: 40,000 readers aged 15 to 34. Almost 19,000 are social grade ABC1 meaning they have large amounts of Area information: disposa ble income. •The top 5 locations by reach: Northallerton Area population: 78,061 (63%), Richmond (57%), Thirsk (51%), Area households: 38,209 Northallerton Rural (37%), Richmond Rural Area (32%). 10% population: 81,430 •The top 5 locations by readership: Richmond (9,109), Northallerton (8,439), Richmond Rural (5,207), Northallerton Rural (4,566), Leyburn Bedale Rural (3,923). Reader profile Readership Readership % Area Area % Male: 17,580 49% 39,835 51% Female: 18,018 51% 38,226 49% Aged 15 to 34: 10,155 29% 24,363 31% Aged 35 to 54: 11,899 33% 25,326 32% Aged 55+: 13,545 38% 28,372 36% AB: 8,293 23% 19,801 25% C1: 10,603 30% 22,922 29% C2: 8,977 25% 18,502 24% DE: 7, 726 22% 16, 836 22% Source: 1 VFD (July to December 2009), distribution 22,975, JICREG as at January 2010 Readership information 10% readership locations: Ranked by reach Location Population Readership Reach% Northallerton 13,316 8,439 63 Richmond (Yorks) 15,860 9,109 57 Thirsk 7,474 3,788 51 Northallerton Rural 12, 467 4, 566 37 Richmond Rural (Yorks) 16,090 5,207 32 Leyburn Bedale Rural Area 16,223 3,923 24 Northallerton 13,316 8,439 63 Top readhidership ltilocations: RkdRanked by readhidership Location Population Readership Reach% Richmond (Yorks) 15,860 9,109 57 Northallerton 13,316 8,439 63 Richmond Rural (Yorks) 16,090 5,207 32 Northallerton Rural 12,467 4,566 37 Leyburn Bedale Rural Area 16,223 3,923 24 Thirs k 7, 474 3, 788 51 Thirsk Rural 11,818 566 5 Source: 1 VFD (July to December 2009), distribution 22,975, JICREG as at January 2010.
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