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“20 Años” Un Videoclip Punk Myriam Escallón Galindo

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“20 Años” Un Videoclip Punk Myriam Escallón Galindo “20 AÑOS” UN VIDEOCLIP PUNK MYRIAM ESCALLÓN GALINDO Trabajo de grado para optar por el título de Comunicador(a) Social con énfasis en medios audiovisuales Director Juan Pablo Ríos PONTIFICIA UNIVERSIDAD JAVERIANA Facultad de Comunicación y Lenguaje Depto. Comunicación Social Bogotá D.C. 2017 Artículo 23 Pontificia Universidad Javeriana “La Universidad no se hace responsable por los conceptos emitidos por los alumnos en sus trabajos de grado, solo velará porque no se publique nada contrario al dogma y la moral católicos y porque el trabajo no contenga ataques y polémicas puramente personales, antes bien, se vean en ellas el anhelo de buscar la verdad y la justicia” Bogotá D.C., noviembre 2017 Dra. MARISOL CANO BUSQUETS Decana Académica Pontificia Universidad Javeriana Facultad de Comunicación y Lenguaje Estimada decana, Por medio de la presente me permito presentar mi trabajo de grado titulado “20 años” Un videoclip Punk para optar por el título de Comunicadora Social con énfasis en Medios Audiovisuales. El trabajo tiene como objetivo realizar un videoclip para una banda de punk, mediante el análisis de los elementos estéticos de dicha cultura y los principales conceptos que deben ser tenidos en cuenta sobre los videos musicales, para garantizar la profesionalidad del producto. Atentamente, _____________________ Myriam Escallón Galindo C.C. 1020807499 Bogotá, noviembre 14 de 2017 Doctora: MARISOL CANO BUSQUETS Decana Facultad de Comunicación y Lenguaje Pontificia Universidad Javeriana Respetada Decana, Por medio de la presente tengo el gusto de presentar la tesis de grado “20 años, un videoclip Punk” de la estudiante Myriam Escallón Galindo, quien optará por el título de Comunicadora Social con énfasis en Audiovisual. El proceso de creación emprendido por la estudiante me deja la certeza de acompañar a una futura profesional comprometida, inquieta y responsable. Es un gusto hacer parte de procesos académicos serios y juiciosos. Myriam será una realizadora audiovisual atildada y confío en que sus capacidades la llevarán muy lejos en su quehacer profesional. En calidad de Asesor del Trabajo de Grado, pongo a su consideración este trabajo de grado. Agradezco su atención. Cordial saludo, JUAN PABLO RÍOS Director y guionista de Cine Profesor de cátedra – Pontificia Universidad Javeriana PTG-E-2 Referencia: Formato Proyecto Trabajo de Grado FORMATO PROYECTO TRABAJO DE GRADO CARRERA DE COMUNICACIÓN SOCIAL Profesor Proyecto Profesional II: Laura Cecilia Cala Fecha: Julio 2017 Calificación: Asesor Propuesto: Juan Pablo Ríos Vo.Bo. Coordinador de Campo (Opcional): Fecha inscripción del Proyecto ante la Coordinación de Trabajos de Grado: 27 de Junio de 2017 I. DATOS GENERALES Nombre(s): Myriam Apellido(s): Escallón Galindo Modalidad del trabajo: Monografía teórica x Producto Análisis de contenido Práctica por Proyecto Sistematización de experiencias Asistencia en investigación Título del Trabajo de Grado: provisional, corto, creativo, con subtítulo explicativo “20 años”: Un videoclip Punk Marque en qué línea de investigación se clasifica su trabajo: x Discursos y relatos Industrias culturales Procesos sociales Prácticas de producción innovadora II. INFORMACIÓN BÁSICA A. Problema 1. ¿Cuál es el problema? ¿Qué aspecto de la realidad considera que merece investigarse? Debido a mi pasión por los videos musicales, lo que estos transmiten a diferencia de otros productos audiovisuales, la transformación que han tenido con el pasar de los años y la importancia que han adquirido para la industria audiovisual; decidí plantearme ¿cuál sería el proceso de realización de un videoclip a diferencia de las producciones convencionales que se viven en la universidad como lo son los cortometrajes y documentales? y a raíz de esto me vi tentada a crear uno propio. En la búsqueda de una banda la cual deseara que una de sus canciones fuera representada por medio de un video musical, me topé con el grupo RxAxZxA, quienes son una banda de punk próxima a lanzar su más reciente canción que habla sobre los 20 años de la misma. Al trabajar con ellos, me di cuenta que hace más de 40 años se creó el movimiento punk en Inglaterra, y aunque hoy en día algunos de sus elementos iniciales se mantienen, también es cierto que ha sufrido una serie de transformaciones con el pasar de los años. Así, llegué a la conclusión de que para encontrar la estética que le quiero dar a mi video musical y para lograr plasmar los deseos de la banda y los míos en él, debía orientar mi investigación a ésta cultura. Analizar el trabajo artístico, bien sea desde el punto de vista audiovisual o desde la música, el arte plástico, la moda y el pensamiento; por lo que la pregunta se amplió a: ¿Cómo realizar un videoclip, partiendo de la estética y los elementos culturales del movimiento punk? 2. ¿Por qué es importante investigar ese problema? 1. Saber cómo realizar un videoclip musical es importante pues sus elementos se distinguen de otros productos audiovisuales convencionales como lo son el cortometraje y el documental. Éste relaciona de manera diferente el sonido y la imagen, y maneja características propias del mundo experimental. 2. Investigar sobre el punk es importante, pues desde sus inicios los videos musicales han representado subculturas y tribus urbanas. Al conocer los principales aspectos de la cultura que se quiere representar, se asegura que ésta tendrá empatía con el video. 3. Investigar detalladamente el proceso de la preproducción, producción y postproducción de un videoclip, asegura la calidad que se verá reflejada en el producto final, garantizando la satisfacción de la banda y la mía como realizadora. Además, puede servir como guía para un futuro realizador audiovisual. 4. Analizar las diferentes formas de arte que se manifiestan en el movimiento punk, es importante ya que sirve como referencia para crear una estética propia en el video sin dejar atrás sus raíces. 3. ¿Qué se va investigar específicamente? La investigación tendrá como principal objetivo entender el videoclip desde sus principales características audiovisuales, analizando el lenguaje, la estética, la iconográfica y la narrativa que lo definen. Para ello se tomarán referencias de videos musicales enfocados en la música rock, punk y metal; de igual forma se consultarán libros que enseñen un análisis profundo del videoclip como lo vienen siendo los de autores como Juan Antonio Sánchez López y Francisco García Gómez. A partir de esto se trabajará de la mano con la banda para integrar dichos conceptos al video y resaltar los principales rasgos del movimiento punk. Para lograr entender de manera detallada ésta cultura se analizará el fenómeno social que la creó y la transformación de pensamiento y arte que ha sufrido con el pasar de los años, por medio de libros, exposiciones, documentales, canciones y películas. La parte más importante del proyecto es investigar cómo se realizará el video musical como tal, así que cuando se establezca la idea clara y orientada que se desea representar, procederé a investigar los pasos de producción que se deben llevar a cabo para la creación exitosa del mismo, teniendo en cuenta, las locaciones, el grupo de trabajo y los equipos de grabación que utilizaré que mejor se adecúen al proyecto con la ayuda de Centro Ático. B. Objetivos 1. Objetivo General: El objetivo de este proyecto de grado es realizar un video musical para la banda de punk RxAxZxA, que logre satisfacer los ideales de la banda y los propios, partiendo de los conceptos básicos de videoclip y cultura punk. 2. Objetivos Específicos: • Explorar el concepto de videoclip y a partir de éste crear conceptos sólidos para la creación de uno propio. • Analizar la cultura punk desde sus inicios para entenderla y poder representarla de manera adecuada. • Conocer las formas artísticas que se adoptaron en el movimiento punk, para a partir de ellas crear una estética propia del video. • Consultar las nociones establecidas con la banda para llegar a un común acuerdo en el que tanto ellos, como yo, estemos satisfechos con el producto que se realizará. • Entender cuál es el proceso de creación de un videoclip, y sus diferencias de productos audiovisuales convencionales. • Aplicar los conceptos estudiados a la realización del videoclip, pasando por la preproducción, producción y postproducción del mismo, para tener un resultado ideal. III. FUNDAMENTACIÓN Y METODOLOGÍA A. Fundamentación Teórica 1. ¿Qué se ha investigado sobre el tema? La principal referencia investigativa con la que se ha trabajado es el libro Historia, estética e iconografía del videoclip musical escrito por Juan Antonio Sánchez López y Francisco García Gómez el cual marcará la pauta que se debe seguir para comprender las principales características del videoclip y entender por qué apareció este fenómeno audiovisual tomando como punto de partida conceptos como el arte y las subculturas que se vivían en ese momento histórico. También se han consultado libros relacionados al movimiento punk, tales como Please kill me: The uncesored oral history of Punk de Legs McNeil y Gillian McCain, y Bad music the music we love de Christopher Washburne. Se tomará la película Los Nadie de Juan Sebastián Mesa como principal referencia del contexto colombiano, y el documental Punk’s not dead de Susan Dynner para entender el punk desde sus inicios hasta la actualidad. En cuanto los elementos artísticos se ha investigado la influencia del dadaísmo y el arte contemporáneo en el punk actual por medio del análisis de la exposición Punk sus rastros en el arte contemporáneo hecha por David G. Torres, y el libro Punk is dead punk is everything de Bryan Ray Turcotte. Y por supuesto he evaluado el trabajo de grandes realizadores de videoclips tales como Florian Sigisimondi, Michel Gondry y Chris Cunnigham, para tomarlos como referencia e inspiración. 2. ¿Cuáles son las bases conceptuales con las que trabajará? Se trabajará con el concepto de videoclip como una forma de expresión audiovisual creada para la promoción y propaganda de una canción que permite romper con los esquemas establecidos por el modo de representación institucional (MRI), abriendo paso a la experimentación desde el régimen audiovisual moderno.
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