THE MAGAZINE OF THE HAAS SCHOOL OF BUSINESS AT THE UNIVERSITY OF CALIFORNIA, BERKELEY University of California, Berkeley Nonprofit Organization Haas School of Business US Postage 545 Student Services #1900 PAID Berkeley, CA 94720-1900 Portland, OR Permit NO. 2917

BerkeleyHaasSpring 2015 14 HAAS FAST-FORWARD 6 THE OTHER “F” WORD 3 ACCLAIM FOR TECK HO Construction has begun on the new A new faculty book shows how to channel Haas faculty honor Ho with North Academic Building failure into innovation Oliver Williamson Award MASTERING

Berkeley-Haas

ALUMNI ENERGYThrough an economic lens, faculty at the Energy Institute at Haas probe the intricacies of energy CONFERENCE markets and generate ideas to make them work better CONFERENCE Come home to Berkeley-Haas Reconnect with friends and 4.25.2015 re-experience the classroom with the brightest thinkers and most accomplished practitioners, including Andrew Rose, Holly Schroth, Mark Rittenberg, Leif Nelson and more.

See you there!

haas.berkeley.edu/alumni/conference Question the Status Quo

Spring 2015 Confidence Without Attitude EXECUTIVE EDITORS FEATURES AND DEPARTMENTS The Energy Issue Richard Kurovsky Students Always UP FRONT Ute Frey MANAGING EDITOR Beyond Yourself Amy Marcott DESIGN Cuttriss & Hambleton, Berkeley-Haas alumni Berkeley STAFF WRITERS enjoy 15% off open- Laura Counts, Kim Girard, enrollment programs. MBA Classes Pamela Tom 2011–2014: 2 Haas List Alum runs seven marathons CONTRIBUTING WRITERS on seven continents—in Ed Andrews, Steven Cohen, Eligible for one week. Mandy Erickson, Seung Y. Lee, 2 free Gabrielle Luu, Kate Madden days of Executive 4 Haas News Yee, Elaine McArdle, Kirsten Dean Rich Lyons on Mickelwait, Mike Rosen, Education within Berkeley-Haas’ balance Autumn Stephens 5 years of graduating. sheet strengths. Upcoming Programs 6 Power of Haas Ideas PHOTOGRAPHY Professional faculty John Jim Block, Karl Nielsen, Danner & Mark Cooper- Patrick F. Smith smith capitalize on failure. ILLUSTRATORS Daniel Hertzberg, John Tomac IN THE BACK BerkeleyHaas magazine is published by the Haas School of Business, University of Professor Severin Borenstein, who directed the Energy Institute at Haas for 20 years, is credited with making energy economics a priority at the school and growing Berkeley-Haas into a powerhouse California, Berkeley. For in the field. In addition to building relationships with industry and government and attracting top further information, contact: faculty, he also co-developed the innovative—and indispensable—Energy and Environmental BerkeleyHaas Markets course, which is now replicated at other top business schools. page 8 Magazine Editor Haas School of Business University of California 8 Mastering Energy John Stroup, MBA 95 Berkeley, CA 94720-1900 BerkeleyHaas Spring 2015, 16 When it comes to understanding the economics of energy, no research Your Haas Network Number 88. organization is more esteemed than the Energy Institute at Haas. Its faculty Alumni from Belden Inc., members are thought leaders whose command of data—and ability to trans- Kleiner Perkins Caufield & For change of address, email late their findings for a lay audience—impacts state and national policy as Byers, Xerox Commercial [email protected]. Strategy in Competitive Markets Corporate Business Model Innovation well as individual consumers worldwide. Healthcare, Alta Bates May 18–21, 2015 June 30–July 2, 2015 Summit Medical Center, Faculty: Toby Stuart Faculty: Henry Chesbrough and Gregory LaBlanc InvenSense, and entrepre- Ideal for: VPs, GMs, and functional directors Ideal for: Senior-level managers, CMOs, 14 Haas Fast-Forward neurship. 20 in sales, marketing, finance, operations, and and professionals in business strategy and Construction has begun on Berkeley-Haas’ six-story, 80,000-square-foot Worldwide Events other roles impacting strategy. development or R&D. North Academic Building. The state-of-the-art learning laboratory will be The Haas Celebration in devoted entirely to students’ education and interaction—no administrative Silicon Valley at the Menlo offices will be housed there. It is slated to be ready by Fall 2016. Circus Club 22 Alumni Notes 35 In Memoriam 36 Personal View Danae Ringelmann, MBA 08, on how diversity in the Cover: Data courtesy Marc Imhoff of NASA GSFC and Christopher Elvidge workforce is a catalyst, Find the right opportunity for you and your team, of NOAA NGDC. Image by Craig Mayhew and Robert Simmon, NASA GSFC. not a cost. contact: +1.510.642.9167 Spring 2015 1 Haas List

Alumni MBA Park Faculty Marathon The Here Godfather Haas’ own Executive MBA 5 Returns Superman team won Henry Chesbrough, PhD the fourth Marketing 97, the faculty director Tim Durbin, MBA 10, became the lone annual Families Always of the Garwood Center American of 12 runners to complete Haas Tech Naming Standards for Corporate Innovation the 2015 World Marathon Challenge: 8Challenge for its proposed system For years people have referred to our who’s been dubbed to alert drivers in advance to an 1 running seven marathons on seven available parking spot. The winning 3 school as Berkeley-Haas, but it was the godfather of open never a part of the typographic treatment used innovation, has added continents in seven consecutive team included Amrit Acharya, on business cards, clothing, our website, and another book to his days. The 31-year-old management Babar Khan, and Tomer Poran, all MBA 16, and Nate Chang, MBA more. Until now. Our official name will always be oeuvre. New Frontiers consultant started on Union Glacier the Haas School of Business at the University of in Open Innovation 17. Kellogg took second place, California, Berkeley. But using Berkeley-Haas will (Oxford University Press, in Antarctica on Jan. 17, then ran in and UCLA placed third in the help us tap the power of the Berkeley brand while 2014), co-edited with Punta Arenas, Chile; Miami; Madrid; November case competition run simultaneously building the brand of the Haas Wim Vanhaverbeke Marrakech, Morocco; Dubai, UAE; and by the Haas Technology Club. School worldwide. and Joel West and co- Eight teams submitted proposals written with 22 other finished in Sydney on Jan. 23. He slept focused on connecting computing scholars, is his fifth on on business-class flights between devices to the existing Internet managing technology infrastructure. The winning Federal continents. At one point, students say their connected Reserve Chair and innovation. This Durbin completed two sensors could also be used as Janet Yellen. book examines research conducted to date on marathons with less than a springboard for other ideas. Drivers could use open innovation and seven hours of rest. Not digital currency earned through carpooling to bid on and reserve parking spots. Data collected on offers a comprehensive bad for someone who overview of the most downtown foot and vehicle traffic could be used to promising and relevant completed his first design more intelligent advertising and retail store research topics during half-marathon placement. And developers could use the overall the next decade. data platform to create new solutions to improve about a month lighting, public safety, and pollution levels. after arriving at Faculty Berkeley-Haas. Jay Srinivasan and her daughter, Puja Subramaniam, with Jasmine Garg and her father, Sandeep Garg. Paying His average time Awards Tribute for each marathon Students Always runs in the family for two Class 6 John M. Faculty of 2015 EMBA classmates. Jayanthi (Jay) Quigley, the Berkeley- was 5 hours and 16 Acclaim Srinivasan is attending Berkeley with her Haas housing expert who minutes. As part of the passed away in 2012, has Prof. Teck Ho 4Leaders experience, he raised sophomore daughter, Puja Subramaniam. 9 been memorialized with a receives prestigious honor Sandeep Garg’s daughter, Jasmine Garg, is also a Influencing medal bearing his name. money for cancer Professor Teck H. Ho has became the World The American Real Estate research. What’s next sophomore. “One of the key things I’ve learned 2Rankings the second recipient of the Professor Emeritus and Urban Economics for Durbin? Running Williamson Award, the highest Prof. Teck Ho from Jasmine is the importance of creating a life and Federal Reserve Association established honor bestowed by Haas faculty to balance between hard work and a social life,” says Chair Janet Yellen was the annual John M. Quigley 24,901 miles—the a fellow faculty member who exemplifies the Defining Big Impact named sixth on Forbes’ Medal to honor a scholar length of the equator— Sandeep, a cardiologist in Oregon. Principles that differentiate Berkeley-Haas as an The Haas School’s California Management 2014 “World’s Most whose work advances the by 2022. institution. The award is named for Nobel Laureate The experience is giving them a deeper Review (CMR) once again ranked higher in Powerful People” list fields of real estate, urban and Haas Prof. Emeritus Oliver Williamson. appreciation for one another. “It’s inspiring to see impact than competitor business journals of 72 leaders—second economics, public finance, Ho holds the William Halford Jr. Family Chair in including the Harvard Business Review and out of nine women after and regional science. how much my mom does,” says Puja, a public marketing. He teaches behavioral economics and MIT Sloan Management Review in a recent German Chancellor Quigley had been a faculty health and statistics major. marketing, examining consumer and firm behavior in analysis by Thomson Reuters. The impact Angela Merkel. Yellen member of Berkeley- economic situations. His course on pricing is the most “Every time I come to Berkeley, I feel like I take factor is determined by the number of cita- is the first woman to Haas’ Fisher Center for Tim Durbin popular MBA elective at Haas. five years off of my life,” says Jay, a Cupertino- tions from the journal’s articles that appear lead the world’s most Real Estate and Urban running in Ho is also the director of Berkeley-Haas’ Asia in academic publications. CMR’s impact influential central bank. Economics since 1998 and based director of product management in the Antarctica. Business Center, which forges partnerships with Asian factor has risen from 1.667 to 1.994 in just She began overseeing was founding director of institutions to further develop management education software industry. “I am getting younger every two years (with a 5-year impact factor the Fed’s $4.5 trillion in the Berkeley Program on and research. time I come to class.” increase from 2.554 to 2.672). assets in February 2014. Housing and Urban Policy.

2 BerkeleyHaas 7 Spring 2015 3 Note: The photo below was one of the images in loose color proofs, but this is a NEW size, bigger. Please use the latest file we supplied in the collect folder.

Up Front Up Front

Follow Dean Rich Lyons Haas News on Twitter @richlyons.

BY THE NUMBERS Alumna Leads SkyDeck DEAN’S LETTER Big Give = EMBA 2.0 Big Results Serial entrepreneur has started restructuring 2014 class completes reinvented program Berkeley startup accelerator The inaugural Berkeley MBA for Executives (EMBA) Caroline Winnett, MBA 90, took program graduated its first 68 students in January, over the helm of Berkeley’s marking as a success Berkeley-Haas’ first new degree SkyDeck in November, becoming program since 2001. the executive director of the The EMBA program launched in 2013, after Berkeley- accelerator that offers UC Haas and the Columbia Business School agreed to end UC Berkeley’s Big Give on Berkeley teams mentorship, their joint program. Nov. 20 encouraged the working space, and exclusive This class is the first to experience the Haas Cal community to sup- contacts to help launch their School’s unique brand of experiential learning, which port favorite schools and businesses. comprises 25 percent of the curriculum. At the heart programs, spurred on by “There’s an insane amount of of this new EMBA format were five immersive learning friendly competition and talent aligning here,” says experiences led by Haas faculty on location: leadership In the North Academic Building’s sixth-floor event space, the Berkeley-Haas community will prize money. Winnett. “SkyDeck has a laser communications in Napa Valley, entrepreneurship in Caroline Winnett, focus on helping these budding strengthen networks and hear new ideas from faculty, alumni, and other top business leaders and MBA 90 Silicon Valley, applied innovation in San Francisco, thinkers. Illustration: Jeff Stikeman Architectural Art. entrepreneurs succeed when business and policy in Washington, D.C., and innovative their team has a somewhat mature business idea.” pricing in Shanghai. $560,920 Winnett herself has led several startups, most “It is a different model than how Haas applies recently as founder and CEO of BrandNeuro, a Balance Sheet Strength Total raised for Berkeley- Scott Busby, US Department of State; Prof. and Former Dean Laura experiential learning in other MBA programs or the Surging forward with physical, human, and financial capital Haas in just 24 hours Tyson; CRB Executive Director Robert Strand. neuroscience-inspired marketing company. Since undergraduate program,” says Mike Rielly, assistant taking over as executive director, she’s started to dean and EMBA executive director. Faculty devote Berkeley-Haas’ balance sheet—the physical, human, and financial capital powering restructure SkyDeck, which opened in 2012. Winnett a significant commitment in time and personal our continued rise—has never been stronger. is building more formal steps into the accelerator connections. “This is not a standard instructional Our school’s reputation has thrust upward ever since moving into our current 651 Responsible process, bringing in staff to support that buildout, delivery,” he says. three buildings in 1995. We’ve had higher rankings, more media visibility, and deeper Gifts—the largest and figuring out how to best align the university’s Joe Inkenbrandt, EMBA 14, a former engineer for a employer and alumni engagement. Our physical capital has hit a new inflection point number of online gifts many resources with SkyDeck’s needs. semiconductor company, said the program was trans- with a remarkable fourth building, described in this issue. This 80,000-square-foot Berkeley-Haas has ever Business Abroad SkyDeck’s Shattuck Avenue penthouse now hosts formative. “By the end of the Silicon Valley Immersion structure will stand at the north end of our redesigned “village square” courtyard received in one day 28 teams. Nine of the current SkyDeck startups Week, I was convinced I could found a company and that and will include flat, flexible classrooms ideal for experiential learning, group study Haas-hosted conference offers insight for and 11 former startups have Haas affiliations, it was completely doable,” says Inkenbrandt, who went on areas to accommodate how work in both the real world and universities has evolved, White House action plan including Jason Bellet, BS 14, who helped develop to co-found Indentify3D with Stephan Thomas, a guest and event spaces to bring our community together with the world’s top thinkers and the digital stethoscope company Eko. Bellet and practitioners. How should the US government address corruption speaker at one of his Haas classes. his team were recently recognized in Forbes’ 2015 This building, funded from gifts, will add an estimated $6 million in net cash $5,309,418 and bribery, human-trafficking and discrimination, “30 Under 30” list. flows to the school’s annual operating budget, allowing us to serve more students. Total raised for Cal in labor rights, and environmental sustainability? “The most important thing I do is listen to the Add our new Innovation Lab at Memorial Stadium, redefined library space, and 24 hours Berkeley-Haas was one of only four schools startups,” says Winnett, a classically trained other renovations, and you have physical capital that rivals any school and, more nationwide invited by the White House to host a violinist. “You want to get to a point where they’re importantly, that matches what Berkeley-Haas is about: our Defining Principles, our dialogue on just such topics. The goal of the February singing their song and people are listening.” collaborative approach, and our incessant leaning toward the future. meeting was to provide input for a future national On human capital, our most distinguishing asset is our faculty, also stronger than action plan regarding American corporations operating 7,336 ever. Over the last five years, we have won tenured faculty battles against Stanford Gifts to Cal more responsibly abroad. GSB and Harvard Business School. We have also had tenured faculty wins against Haas’ Center for Responsible Business brought Award Winner Chicago, Columbia, Kellogg, and Yale. Our professional faculty—those not on the together senior government officials, leaders from Assistant Professor Clayton tenure track but instrumental to our teaching mission—are the envy of the industry. industry and civil society, and scholars from Berkeley- Critcher of the Haas Marketing One top business school dean who was doing an external review told us, “I would kill Haas for the daylong conference. Many participants $5,811 Group was one of only five to have your professional faculty.” Prize money won by emphasized the need for policies to be precise and, researchers to receive the SAGE On financial capital, our endowment at the end of last academic year cracked Berkeley-Haas for where appropriate, to impose accountability. Young Scholars Awards by the $300 million for the first time, making it tied for eighth among the top 10 business having the fifth-highest Participants disagreed, however, what the smart Foundation for Personality schools, all nine of the others being private. I see tremendous headroom for further total among university mix of incentives and hard requirements should be. and Social Psychology (FPSP) endowment growth. We topped the $100 million mark in 1999, with some tough schools and programs “The reality around the world is that businesses are in collaboration with SAGE financial years in between, so another tripling over the next fifteen years will have often faced with sub-optimal choices,’’ cautioned Publications. The award, given in us scratching at $1 billion. With our robust physical capital, a much larger fraction Mark Hodge of the Global Business Initiative on February, recognizes outstanding of giving in our next capital campaign can go toward endowment, for example, for Human Rights. Identifying exactly what is happening Assistant Professor young researchers in personality student aid and critical program support in entrepreneurship. three tiers down in the supply chain can be very Clayton Critcher $1,500 and social psychology and The future is bright. Thanks for being part of it. Haas prize money for difficult, he noted. includes $5,000 for research or study. Critcher’s most student donors in When complete, the national action plan is research focuses on judgment and decision making, Sincerely Yours, one hour. expected to provide a blueprint for government self and identity, moral reasoning, and consumer policies that protect human rights, improve workplace experience and preferences, all with the aim of safety across global supply chains, and enhance understanding how people reason about and behave Learn more: environmental sustainability. in ambiguous and challenging social, economic, Rich Lyons, BS 82 biggive.berkeley.edu political, and moral settings. Class valedictorian Laura Adint, EMBA 14 [email protected] | @richlyons

4 BerkeleyHaas Spring 2015 5 Up Front Up Front

Hear John Danner and Mark Coopersmith speak about failure at the annual Alumni Power of Haas Ideas Conference, April 25.

JUST PUBLISHED Professional Faculty John Danner and Mark Coopersmith Politically Correct co-authored by Chatman; Jack Goncalo, Creativity MS 01, PhD 04, of Cornell University; Jessica Kennedy, MS/MBA 09, PhD 12, Study shows being PC can foster of Vanderbilt University; and Michelle Capitalizing on Failure workplace creativity Duguid of Washington University. The other “F” word: new faculty book shows “Our contention is controversial because many have argued that how to channel failure into innovation imposing the PC norm might not just eliminate offensive behavior and language but also cause people to filter out and withhold potentially valuable Most would agree with the old adage to learn from your mistakes— ideas and perspectives,” says Chatman. but how? In their new book, The Other “F” Word: How Smart “We suggest that this critical view of the Leaders, Teams, and Entrepreneurs Put Failure to Work (Wiley, PC norm reflects a deeply rooted March 2015), Berkeley-Haas Lecturers John Danner and Mark theoretical assumption that normative Coopersmith, MBA 86, offer a framework for transforming constraints inevitably stifle creative failure into increased innovation, improved employee engagement, expression—an assumption we and accelerated company growth. challenge.” The book also includes interviews with some 60 high-level The authors designed their executives and entrepreneurs—from such organizations as Google, experiments taking into account the DuPont, and UCSF Medical Center—who share their own experiences Professor Jennifer Chatman different incentives men and women with failure. have for adhering to the PC norm. Men “Every organization or leader experiences failure. It is the biggest, People may associate political said they were motivated to be PC most valuable yet untapped resource to success,” explains Danner. correctness with conformity, but new because of concerns about not being Danner and Coopersmith, both senior fellows in Berkeley-Haas’ research by Berkeley-Haas Professor overbearing or offending women. Lester Center for Entrepreneurship, teach a pioneering MBA course Jennifer Chatman and Berkeley-Haas Whereas one might expect women to by the same name and became interested in failure as a book topic alumni finds it also correlates with perceive a PC norm as emblematic of when talking to groups of MBA alumni during a lecture tour. creativity in work settings. Imposing a weakness or conformity, women in the “After our talks, people came to us and asked how they could norm that sets clear expectations of how experiment became more confident start a conversation about this taboo topic in their organizations,” women and men should interact with about expressing their ideas out loud says Coopersmith. “That’s the goal of our book: to kick-start those each other into a work environment when the PC norm was salient or conversations about the ‘other “F” word.’ It is not an academic actually encourages creativity among prominent. In contrast, in work groups textbook but rather a pragmatic guide to exploring the frontier of mixed-sex work groups by reducing that were homogeneous—all men or all failure and improving performance.” uncertainty in relationships. women—a salient PC norm had no The book, aimed at an organization’s leadership as well as its team The study highlights a paradoxical impact on the group’s creativity members, offers practical advice structured around their seven-stage consequence of the political correctness compared to the control group. Failure Value Cycle: (PC) norm. While PC behavior is Study participants were randomly • Respect and anticipate failure in order to reduce the fear of failure. generally thought to threaten the free divided into mixed-sex groups and expression of ideas, Chatman, of Haas’ • Rehearse to improve your reflexes when failure happens. same-sex groups. Next, researchers Management of Organizations Group, asked the groups to describe the value • Recognize failure’s signals earlier to buy time. and her co-authors found that of PC behavior before being instructed • React quickly to minimize damage. positioning such PC norms as the office to work together on a creative task. The • Reflect to draw insights. standard provides a layer of safety in the control groups were not exposed to the • Rebound to put new action plans into play to improve performance. workplace. PC norm before beginning their “Creativity is essential to organizational • Remember to strengthen workplace culture. creative tasks. The task involved innovation and growth. But our research brainstorming ideas on a new business “Think of failure like gravity,” says Danner, “It’s a pervasive fact of departs from the prevailing theory of entity to be housed in a property left life that you can’t ignore but can leverage to reach new heights.” group creativity by showing that vacated by a mismanaged restaurant— The book also features insights from well-known individuals. A creativity in mixed-sex groups emerges by design, a project that has no right or former governor; an astronaut; Dilbert cartoonist and Berkeley-Haas not by removing behavioral constraints wrong strategy. Instead of stifling their alumnus Scott Adams, MBA 86; startup guru Guy Kawasaki; and many but by imposing them. Setting a norm ideas, mixed-sex groups exposed to the others recount how they turned mistakes into strategic opportunities. that both clarifies expectations for PC norm performed more creatively by Take, for example, Mark Hoplamazian, the president and CEO appropriate behavior and makes salient generating a significantly higher of Hyatt Hotels Corporation. Hoplamazian, the authors explain, the social sanctions that result from number of divergent and novel ideas improved room turnaround time by 30 percent in one of the hotel’s using sexist language unleashes creative than the control group. As expected, London properties after recognizing that a siloed service approach expression by countering the same-sex groups generated fewer was costly, inefficient, and, in effect, failing. Instead of having multiple uncertainty that arises in mixed-sex creative outcomes. (Previous studies departments (maid service, engineering, catering, etc.) follow one work groups,” says Chatman. have found that less creative and another to accomplish a task, he integrated the various tasks into a “Creativity from Constraint: How the divergent thinking occurs in one-team model where each team member works simultaneously. PC Norm Influences Creativity in homogeneous groups because these The Other “F” Word also features a foreword by Time Warner Mixed-Sex Work Groups,” published in people are similar to one another and Chairman and CEO Jeff Bewkes and an afterword by China Gorman, Administrative Science Quarterly, is have similar ideas.) —Pamela Tom CEO of Great Place to Work. —Pamela Tom ILLUSTRATION BY JOHN W. TOMAC

6 BerkeleyHaas Spring 2015 7 ast year, when an advisor to California Thought Leaders Governor Jerry Brown sought to un- The Energy Institute’s emphasis has always been on MASTERING derstand a critical aspect of the state’s current issues facing business and policy makers. complex cap-and-trade law that ad- “Everyone here is driven by climate change, poverty, dresses carbon pollution, he reached out and other aspects of energy’s impact on the world,” to Berkeley-Haas energy expert Severin says Energy Institute Executive Director Andrew Borenstein at the school’s Energy Institute (EI). G. Campbell. He joined the Institute last year after LAn economist, Borenstein has co-authored a major working at two energy startups and the California study of how the market is likely to play out. He has Public Utilities Commission (CPUC), the powerful advised the state on many critical energy issues, from agency that regulates state utilities, where he advised electricity deregulation to gasoline prices. Borenstein two commissioners. pointed the Governor’s advisor to relevant posts on This focus on real-world concerns influences lives the Energy Institute’s blog, which translates research and the future of energy use around the globe. In the on energy economics for the business and policy developing world, for example, the Institute is working communities. The EI blog, which is the most popular on a grid connection project in Kenya. In 2013, Haas at Haas, is closely followed by many in the energy joined MIT and the University of Chicago in launching industry: state legislators and regulators, federal The E2e Project to measure and enhance the impact of agencies, energy companies, environmental orga- energy efficiency initiatives. Funding for the joint effort nizations, and others who respect the EI’s thorough, came from the Alfred P. Sloan Foundation. “If you look at unbiased analysis on key issues. all the carbon mitigation scenarios or the recent federal “The Energy Institute is in that excellent nexus policy on greenhouse gas emissions, they’re relying a lot of high-quality academic research that is policy on energy efficiency,” says Catherine Wolfram, Haas’ relevant,” says Todd Strauss, the senior director of Cora Jane Flood Professor of Business Administration, energy policy, planning, and analysis at Pacific Gas “so we want to understand as much as we can about the and Electric Company (PG&E). He also lauds the savings created by energy efficiency programs.” work ethic of EI researchers. “There’s a roll-up-your- Wolfram is also faculty director of the Energy sleeves attitude they bring to data,” he says. Institute with Associate Professor Lucas Davis. She Since 1994, the Energy Institute at Haas and its and Davis were drawn to Haas from faculty positions earlier incarnation have grown to become one of at Harvard and the University of Michigan, respectively, the premier research organizations focusing on in large part due to EI’s active engagement in policy energy economics. It’s a place where serious aca- and exceptionally high quality and collegial research demic researchers influence public policy, where the community. “We’ve purposely tried to create a rich curriculum in energy and cleantech evolves to meet intellectual community here,” says Wolfram. Davis, student and marketplace need, and where collabora- who arrived at Berkeley in 2009, has since turned tion—across Berkeley and with other universities— down offers from other prestigious schools in favor of flourishes. With eight faculty members from across the collaborative culture at Haas. campus focused on energy business and policy, no It is this culture of actively seeking constructive other business school in the country has as much dialogue with colleagues and members of the energy depth, breadth, or influence in the energy field as industry that helps the Institute thrive. Popular daily Berkeley-Haas. brown-bag lunches connect students and faculty— Borenstein, the E.T. Grether Chair in Business often joined by leaders from solar companies, utilities, Administration and Public Policy, established EI’s oil companies, tech firms, environmental groups, or reputation over 20 years as the Institute’s faculty regulatory agencies—to exchange ideas and help focus director—he stepped down last June to focus more on research. A weeklong summer “camp” for faculty and research. He and his EI colleagues have positioned Haas student researchers is another genesis of cutting-edge as the go-to source for energy economics research that energy scholarship. The Institute’s annual Power Con- affects not only California but the entire nation. ference, now in its 20th year, presents research that is

Through an economic lens, faculty at the Energy ENERGYInstitute at Haas probe the intricacies of energy markets and generate ideas to make them work better

8 BerkeleyHaas ILLUSTRATION BY DANIEL HERTZBERG Spring 2015 9 on the frontiers of energy economics along with real- of transportation fuels under the cap. The policy was world feedback from industry executives, regulators, much debated, with opponents branding it a punitive and other industry experts. gasoline tax and claiming there would be cataclysmic Energy Revealed Forward-thinking, creative research is a hallmark impacts unless the legislature exempted transportation of the Energy Institute. “In the context of residential fuels. “Severin effectively rebutted those claims but The Energy Institute at Haas is conducting more than two electricity pricing policy, Energy Institute research- also identified potential scenarios in which price spikes dozen research projects worldwide, the results of which are ers are several years ahead of the policy makers,” says could occur and recommended ways to avoid them,” published in peer-reviewed journals as well as translated for Jamie Fine, senior economist at the Environmental says Ralph Cavanagh, energy program co-director for a general audience. High-profile examples include Severin Defense Fund. He points to Borenstein’s analysis the Natural Resources Defense Council (NRDC). “His Borenstein’s ongoing analysis of electricity and natural gas showing the unfairness and inefficiency of utility research was the most important I saw in influencing rate structures and California’s groundbreaking cap-and- companies’ increasing-block pricing, where the more the California legislature not to change course.” trade legislation. Other findings and studies: energy customers use, the more they pay per unit. EI faculty often advise state and federal commit- “Severin used household billing data to demonstrate tees on policy or testify before the state legislature, what the implications would be for customers with providing the neutral authority lawmakers seek. “The various tariff rates,” Fine says. “No one else was doing Energy Institute’s opinions have outsized influence in that.” Fine used this research to encourage the CPUC the policy world,” says Cavanagh. “They aren’t afraid to to adopt policies on time-variant pricing, where rates step into controversial questions and be the adults in reflect the true time-varying cost of electricity. A the room—the calm, dispassionate voice that reminds CPUC decision is forthcoming. all of us what’s needed.” It’s not uncommon for academics to have influential policy roles in the state. “But what’s rare,” says PG&E’s Strauss, “is the mastery of the details of energy markets” that Energy Institute researchers possess. “We may argue with them at times, but their research is high quality and an important part of the debate.” That research is al- ways focused on data. “There is very little ideology coming out of the Energy Institute,” says Strauss. “Instead, there’s economic methodology.” The Energy Institute’s analysis extends beyond the borders of California. When the federal Envi- ronmental Protection Agency began working on regulations related to the Obama administration’s new Clean Power Plan, Institute researchers filed comments and published an article in Science suggesting how the EPA might navigate potential problems as the plan is implemented. But California, a national leader in energy policy, remains a critical focus for the Institute. “What happens in California will determine whether other states adopt similar policies or not, so it’s incredibly important that we do it right,” says Davis.

A Beginning in Energy Markets When Borenstein was tapped in 1994 to become director of what was then called the University of California Energy Institute, he found a position Severin Borenstein (center) Given its collaborative nature and success partner- brimming with opportunity. A faculty member at UC stepped down as director of ing with members of the Berkeley community and Davis at the time, Borenstein had already begun focus- the Energy Institute at Haas other institutions, the EI’s influence in the world of ing more of his research on oil and gasoline markets. (EI) last June after 20 years research is significant. “When you meet people doing But California was just beginning to consider electricity at the helm to focus more on deregulation, opening up new areas of study. Leading research. The EI is now led interesting energy economics work, nine times out of ten you’ll find they have a connection to the Energy the Energy Institute also offered a chance to build a by Berkeley-Haas faculty substantial internal research community. Catherine Wolfram (left) and Institute, either as PhD or MBA students or as visit- Lucas Davis (right). EI faculty ing researchers at EI,” says Energy Institute Research Borenstein worked with James Bushnell, then a testify before the state Associate Maximilian Auffhammer, professor in sus- researcher at the Institute and now an associate legislature and serve on state tainable development at Berkeley’s Department of Ag- professor in the Department of Economics at Davis, and federal committees to riculture & Resource Economics. “In terms of energy to launch the annual Power Conference to bring provide input on policy. economics, even people at other schools like MIT and researchers together with California policymakers. Michigan will acknowledge that no one rivals the work Borenstein and Bushnell’s collaboration has included at the Energy Institute.” more than a dozen research papers on electricity and gasoline markets; co-organizing numerous con- Find more on the Energy Institute website: ferences; increasing outside funding; and recruiting Engaging in Policy faculty, PhD students from a number of Berkeley ei.haas.berkeley.edu January 2015 marked an important milestone in departments, and visitors to grow the UC Energy California’s cap-and-trade program with the inclusion Institute into a research organization known world-

10 BerkeleyHaas Spring 2015 11 Fueling the Energy Institute Professor Severin Borenstein brought the Energy Institute at Haas to preeminence in energy economics and policy by attracting top faculty and students, developing relationships with industry and government, and keeping the culture collaborative. He has advised California lawmakers on the state’s groundbreaking cap-and-trade efforts and on critical energy issues, from electricity deregulation to gasoline prices. Last December, Borenstein was appointed to the California Energy Commission’s Petroleum Market Advisory Committee. He’ll be one of five people considering Berkeley students, alumni, fluctuates with the business climate, in the last five what drives California’s gasoline prices faculty, industry profes- years, more than twice as many full-time Haas MBAs and whether the market is workably sionals, and advisors an- have pursued energy jobs over other specialty fields. competitive. “Figuring out how to take nually hosts a symposium In addition, 6 percent of the two most recent evening academic research and get policy makers’ and a roundtable that and weekend MBA classes work in energy. attention is among Severin’s gifts,” says showcase new research Alumni hold influential positions in the energy Ralph Cavanagh, energy program co- and offer debate on policy industry, academia, and government. Of the 16,000+ director for the NRDC. initiatives and energy alumni in the Haas LinkedIn group, some 500 list re- It’s not uncommon for Borenstein to be challenges. BERC’s of- newable or conventional energy as their primary in- interviewed by the news media three to four ferings are so robust they dustry. Nearly 1,600 work or have worked in energy- times a week. “The Energy Institute is one have become part of the related jobs including other sectors such as financial of the most important public contacts UC extracurricular energy services and consulting. Berkeley has,” says Tom Vacar, consumer course of study. Energy alumni include Haas Lecturer Sheldon editor and investigative reporter for KTVU Katie Pickrell, MBA 16, Kimber, MBA 07, who helped to build the solar power Channel 2 in Oakland, Calif. For example, applied to Haas because of company Recurrent that he and his partners sold in Vacar says, when a refinery goes down, the variety of energy-related 2010 for $300 million. Stephanie Greene, MBA 12, Borenstein translates the disruption into coursework and organiza- is manager of renewable energy strategy at PG&E. practical terms for consumers by explaining tions. Berkeley-Haas, she Nick Spicer, MBA 07, is a senior financial analyst at what effect it is likely to have at the pump. says, “is exceptionally Chevron. And Boaz Ur, MBA 09, co-founded HARBO Shown here: Borenstein at one of the flexible about where you Technologies to commercialize a product that Energy Institute’s daily brown-bag lunches take your classes and open quickly contains oil spills, an invention that won first where faculty, students, and staff exchange to interdepartmental col- place in the energy and cleantech track of LAUNCH, research and policy ideas, often joined by laborations, as compared Berkeley-Haas’ startup competition, in 2012. leaders from industry or government. to other business schools.” The Energy Institute’s goal is to maintain Haas as One such opportunity the most attractive business school in the country for for collaboration is Clean- those interested in energy. “We certainly think that tech to Market (C2M), a has become the case in the last five-plus years,” says BERC-initiated program Campbell, “especially in green-energy areas because wide. In 2009, when state grant funding and university For many years, the course was unique among top whose quick popularity led it to become a full-fledged the Bay Area has exploded as a hotbed for green- support for energy business and policy research were MBA programs in its focus on the fundamental eco- Haas course. C2M helps commercialize cleantech energy innovation.” shrinking, the Energy Institute formalized its longtime nomic and finance concepts of the energy business. “In projects from researchers campuswide and at Lawrence close relationship with Berkeley-Haas and became the the last few years, other business schools have begun Berkeley National Laboratory using the expertise of Energy Institute at Haas. to offer a similar course, many taught by faculty who graduate students in business, engineering, public Staying at the Forefront Borenstein and Bushnell also focused on crafting a have been either graduate students or visitors at the policy, and law. Requests are now coming in from With climate change creating new challenges, the curriculum relevant for real-world careers. The cen- Energy Institute,” says Davis. other national labs and top-tier universities and even economics of energy is more complex and important terpiece continues to be the innovative Energy Markets The course is just one part of a robust, interdisciplin- from abroad. “Our specialty is an innovative process than ever—and Haas’ energy community is already course they developed in 1999. Renamed Energy and ary energy curriculum that has evolved to accommodate that widens the lens to identify new and promising on it. It’s Borenstein whom faculty and alumni credit Environmental Markets nearly a decade ago, at least a student interest and industry demand. An alternative markets, many of which hadn’t been on the table before,” for creating that prominence: by attracting the best third of the course addresses the environmental chal- energy speaker series focuses each week on a new topic, says Beverly Alexander, co-director, with Brian Steel, faculty and students, developing relationships with lenges faced by energy industries. Course alumni now such as biofuels, venture capital and financing, and of C2M. For example, California-based Point Source industry and government, maintaining an emphasis hold top positions in the energy field, and many return energy storage. A two-part Energy and Infrastructure Power makes fuel cells that use cook stoves to power on policy-relevant research, and keeping the culture to share their experiences at lunch discussions. Project Finance class looks first at legal and risk frame- personal electronics in developing countries. C2M collaborative. Carla Peterman, who was appointed by Governor works and then at economic aspects of project develop- students helped the company see that it could also profit With the momentum it’s already generated, the Brown in 2012 to be a commissioner at the CPUC, took ment and finance. Prompted by MBA student demand, in developed countries from powering pollution control Energy Institute at Haas will continue to make the class when she was a graduate student researcher at this second part is taught by former Recurrent Energy equipment at natural gas fracking operations. Berkeley-Haas a hub of energy business and policy. the Institute. As a commissioner, her concerns include COO Sheldon Kimber, MBA 07. Among Haas specialties, energy has remained one of “People can either listen to them now or listen later,” affordability and rate design, environmental externali- Student initiatives have also taken off and created the strongest for several years, stimulated, no doubt, by says PG&E’s Strauss. “I try to listen to what they ties and their impacts, subsidies and taxes, and market additional opportunities for students interested in the work of the Energy Institute. In 2010 and 2013, an are saying now and what can be done differently.” power and competition—all subjects taught in Energy energy. In 2006, Berkeley MBA students initiated the all-time high of 11 percent of full-time MBA graduates —Writing and reporting by Elaine McArdle and and Environmental Markets. “I go back to the lessons I Berkeley Energy & Resources Collaborative (BERC). pursued energy-related jobs. Though student interest Amy Marcott learned there daily,” she says. Among its many programs, BERC’s network of UC

12 BerkeleyHaas Spring 2015 13 Haas Fast-Forward Learning and community are the hallmarks of Berkeley- Haas’ new North Academic Building By Amy Marcott onstruction has begun on Berkeley-Haas’ state-of-the-art learn- ing laboratory that will be devoted entirely to students’ education and interaction. It is slated to be ready for students by Fall 2016. The six-story, 80,000-square-foot North Academic Building will Cincrease the Haas School’s area by a third—adding 858 classroom seats— and offer the spaces business students need to thrive: flexible as well as tiered classrooms, group study rooms, a sixth-floor event space, and a technology infrastructure to allow for digital education, live streaming, and video conferencing. Classroom and digital learning will harmonize to foster community and provide a world-class education. “The goal of the new facility is to create the best, most up-to-date learning experience for our students,” says Dean Rich Lyons. “That’s why our North Academic Building will offer different styles and sizes of classrooms and study rooms.” The building will be truly student-centered—no administrative offices will be housed there—and the space is much needed. Enrollment at the school has nearly doubled over the past 20 years to 2,200+ undergraduate and graduate business students in six degree programs.

The construction site in March. The building is slated to be ready for students in Fall 2016.

Designed by Perkins+Will, the North Academic Building will create a quad around the Robert G. O’Donnell Courtyard and complement the three exist- ing Berkeley-Haas buildings. “The North Academic Building is designed to encourage community, both within Haas and within the greater community that surrounds us,” says Lyons. “Overlooking the San Francisco Bay Area from our magnificent event space will give you a sense of the innovation ecosystem of which Haas is a part.” The $60 million structure will be funded with private donations, with alumni playing a key role. Ned Spieker, BS 66, managing partner of the private real estate firm Spieker Partners, was the school’s lead partner for developing the vision for this building. The Lisa and Douglas Goldman Fund; Robert G. O’Donnell, BS 65, MBA 66, retired senior VP and director of Capital Research and Management Company; and the late Barclay Simpson, BS 43, founder of Simpson Manufacturing Co., among others, have also contrib- uted significant gifts to the campaign. Mindful of environmental stewardship, the North Academic Building has been designed to target certified LEED (Leadership in Energy and Environ- mental Design) Gold status. Digital displays of real-time energy data will provide accountability and allow for user feedback. The North Academic Building will The building will prepare Berkeley-Haas for the future so that the com- increase the Haas School’s space munity can continue to redefine how we do business. “Over the past 20 by a third and allow for, among years, our school has experienced a spike in visibility and rankings, alumni other growth, possible expansion of engagement and giving, and employer engagement,” says Lyons. “This will the full-time MBA cohort size from help ensure we continue on this trajectory.” 60 to 70 or even 75, strengthening Berkeley-Haas’ financial model and Learn more: haas.berkeley.edu/NewBuilding its partnerships with employers.

14 BerkeleyHaas ILLUSTRATION BY JEFF STIKEMAN ARCHITECTURAL ART In the Back In the Back Your Haas Network

with both physicians and CONFIDENCE WITHOUT ATTITUDE Business partnerships and acquisitions. “My goals administrators, working to Chemistry are about moving the balance their different Tamara St. Claire, needle within Xerox— viewpoints,” he says. “It Measure of Success BCEMBA 04 having not only revenue reminds me of my time at Technology CEO tracks the Chief Innovation Officer, impact but strategic Haas, when I was Xerox Commercial impact,” says St. Claire. surrounded by people human side of business Healthcare She has a keen interest in from more traditional Sacramento, Calif. telehealth strategies and business professions. I John Stroup, MBA 95 recently championed was only one of two President and CEO, Belden Inc. Xerox’s partnership with students with a health St. Louis, Mo. HealthSpot Inc. to install care background—but medical teleconferencing the cross-pollination of The movie Field of Dreams may have popularized the saying “if you stations in pharmacies, perspectives was build it, they will come,” but Belden CEO John Stroup’s motto is a little corporations, emergency invaluable.” different: If you measure it, it will change. For the better. rooms, and more. Prosper started his “I’ve long believed that what gets measured gets done,” Stroup says, St. Claire’s latest post career in 1989 as a “so I’m a fanatic about tracking everything we do. And not just the follows stints as manag- physical therapist at the typical numbers stuff, but also human resources—the company’s talent ing director of healthcare University of Pennsylva- and culture.” provider solutions at nia Medical Center in When Stroup signed on with Belden in 2005, he joined a company Xerox, chief business Philadelphia; over the with a rich history. Founded in 1902 by Joseph Belden, the firm started With her flair for math and officer at PARC (Palo Alto next few years he moved as a manufacturer of magnetic copper wire used for telephone coils. science, Tamara St. Claire Research Center), and into administrative Thomas Edison was an early customer. More than 100 years later, it surprised no one by general manager and VP leadership in the physical provides both software and hardware—cables and connectors, servers, earning a PhD in chemis- of commercial operations and occupational therapy routers—to broadcast, industrial, and enterprise clients in a wide range try at UC Davis in 1995 at Oxonica. departments. He of industries. and subsequently “My colleagues think balanced clinical practice Stroup’s “measure everything” credo has brought a fresh energy directing research teams it’s funny that I’m a PhD and administrative work to the firm. In the past decade, its enterprise value has increased from at Roche Diagnostics and chemist because they see for 15 years, leaving $1 billion to $5 billion; it has made 14 acquisitions, including broadcast Abbott Laboratories. me so solidly as a business clinical practice com- technology companies Grass Valley and Miranda Technologies and But a funny thing person,” says St. Claire. pletely in 2004. After automation and networking firm Hirschmann; and it has developed an happened on the way to She credits her Haas earning his MBA, he active strategic-planning process. the lifelong science career education with giving her worked for Sutter “When I arrived at Belden, I discovered there really wasn’t any she’d imagined for herself. career “context, vernacu- Health’s Marin General strategic planning being done,” he says. “Now there is, but we’re still “I kept getting pulled off lar, and credibility.” —AS Hospital as chief learning. In a planning meeting, people bring up their pet projects. I the bench into technical administrative officer. want to encourage their ideas, but I also want to help us all link our marketing meetings and Leadership at He became COO of Alta projects to the overall strategy.” sales calls,” says St. Claire. Bates Summit in 2010 Berkeley-Haas taught Stroup that it was important to connect the “And I was good at it.” the Bedside and CEO in 2012. quantifiable with the qualitative. For example, he has established a So good, in fact, that Chuck Prosper, MBA 97 “I pursued my MBA to survey process that measures how engaged employees are in their work. she often wrote business CEO, Alta Bates Summit become a better leader, “We found that the highest correlation with company engagement plans for her employers— Medical Center and because I under- has to do with an employee’s relationship with his or her boss,” he says. then felt frustrated that Berkeley, Calif. stand patient care at the “If the relationship is good, there’s a higher chance of that employee she lacked the credentials bedside, I hope to being engaged. And vice versa: If an employee isn’t feeling connected, to put the plans into influence care delivery on it’s often because there aren’t sufficient opportunities to interact with effect. Finally, in 2002, St. a larger scale,” he says. management.” Claire decided to pursue One of his key accom- Berkeley-Haas also helped Stroup measure his own mettle, since he her MBA. plishments since he was attending the school’s evening program while also working full time Thirteen years later, the arrived at Alta Bates at precision-engineering manufacturer Parker Hannifin in Rohnert former chemist became Summit has been the Park—and raising a young family. chief innovation officer for on-time, on-budget “As much as my classes were helpful, one of the most important Xerox Commercial completion of a new things the program taught me was how to manage my time,” Stroup Healthcare, a $2 billion 238-bed, 10-story patient says. “It was rough, sometimes, leaving work for class when my buddies arm of the global business- care facility in Oakland. were heading out to play pool. But I certainly discovered just how much service company. Calling Now, he actively seeks I could take on, personally and professionally.” Xerox “the best-kept Chuck Prosper succeeds new ideas. Going forward, Stroup continues to track Belden’s vitality, John Stroup, MBA 95, at the Portland, Oregon- secret in healthcare,” St. in leading a medical “I try to visit with a specifically by charting its percentage of revenue from products based office of Belden’s newest acquisition, Claire helps the company center with nearly 700 patient every day, as well that are less than three years old. “In the past 10 years, our research cybersecurity firm Tripwire. Stroup will deliver use its own technology to beds and three sites in as with staff, nurses, and and development budget has increased tenfold,” he says. “Since R the MBA commencement address in May. create external opportuni- part because of his ability physicians,” he says. “We and D is an important measure of a company’s health, it’s an area of ties in a patient-centered, to navigate diverse all can learn from each particular focus for me.” —Kate Madden Yee post-Affordable-Care-Act perspectives. other through active landscape and scouts “I’m often in meetings listening.” —KMY PHOTOGRAPH BY PATRICK F. SMITH 16 BerkeleyHaas Spring 2015 17 In the Back In the Back Your Haas Network

Sensing by adding additional sen- ignore. It was 2005, and QUESTION THE STATUS QUO sors to measure factors people were dialing 411 to Success like speed/distance, heart find a phone number. Sam Massih, MBA 10 rate, and stairs climbed “I learned there were 6.5 Director of Wearable and by incorporating tiny billion calls a year to 411,” Sensors, InvenSense gyroscopes to track more Andronikov says. “It was a A Story of Numbers San Jose, Calif. complex user motions. Un- $10 billion business CFO tracks the narratives embedded der his tenure, InvenSense nobody really cared about.” in metrics has grown to become the That was the start of his leader in such devices, with career as a serial sensors in every high-end entrepreneur and angel Sue Biglieri, BS 84 Android watch released in investor. He left Chase in CFO, Kleiner Perkins Caufield & Byers the last year. New York and returned to Menlo Park, Calif. Early in his career, the Bay Area, where he Massih discovered an secured funding to start Growing up in the ’70s, Sue Biglieri recalls being fascinated by affinity for technology inFreeDA, a service that Disney. Not Disneyland, the fantasy playground of every other child management, working as provided free directory in America, but the Disney company itself. Today the CFO of the a technical business assistance in exchange for Menlo Park venture capital firm Kleiner Perkins Caufield & Byers manager at Maxim advertising. If a caller (KPCB), Biglieri says she was the kind of kid who noticed Disney’s In 2012, when Sam Integrated Products before asked for Pizza Hut, the great marketing and wondered, “how does it work internally?” Massih became director moving to NXP Semicon- response would consider Born in San Jose “around the same time as the tech industry” to of wearable sensors at ductors (formerly Philips) the caller’s location and an engineer father and enrolled-agent mother, Biglieri has always InvenSense, a manufac- as a technical marketing past preferences, then been drawn to the drama of the technological frontier. Right out turer of motion-sensor manager and Semtech as provide an offer to, of college, in 1984, she opted for an associate position at Ernst & technology for smart the director of the touch perhaps, Domino’s. He Young in the South Bay rather than pursuing the San Francisco phones, gaming devices, interface product line. sold the venture to AT&T banking or insurance jobs that appealed to her peers—she didn’t and more, he already had Massih enjoys the in 2006. want to miss any startup excitement. 18 years of experience freedom to lead his own “Then I started looking But, Biglieri says, “I was never the entrepreneurial spirit working in the semicon- team. “It’s like running your at rapidly growing content wanting to take one of my ideas and make it big.” She was a CPA ductor industry—aided by own business within a SMS [texting] traffic,” and is a 25-year KPCB veteran, serving as the firm’s controller for bachelor’s and master’s bigger business,” he says. Andronikov says. His next a decade before being named CFO in 2001. “I have always liked the degrees in electrical InvenSense is a small venture, MoVoxx, integrated internal workings.” engineering in addition to niche company compared ads into messages from Her role at KPCB, a 43-year-old firm known for backing startups his Berkeley MBA. And he to his other firms, and large media companies like AOL, Amazon.com, Intuit, Sun Microsystems, Zynga, and brought all those years to Massih welcomes the op- providing stock quotes or hundreds of others offers the best of both worlds—a professional bear when tasked with portunity to help grow the sports scores. Motricity focus on the firm’s internal financial affairs as well as a front-row investigating the market business—a skill he honed bought MoVoxx in 2010 for seat to world-changing innovations. “I was here when we invested for the future of data- at Berkeley-Haas.—MR $100 million. in Google,” Biglieri says. “Now ‘Google’ is a verb.” tracking sensors worn on Andronikov’s next act is Recognized by the San Francisco Business Times as a finalist for the person, like pedom- Capitalizing on to transition into venture the 2008 CFO of the Year, Biglieri describes her position at KPCB eters and activity trackers. capital to help fledgling as “intense but rewarding, with really bright people…a little bit like Massih discovered that Mobile companies the way he had back at Cal. No two days are the same.” people were dissatisfied Alec Andronikov, BS 04 been helped. Though still Briefly a journalism major (she balked at the intrusiveness of with existing devices, as Mobile Media building his company, he interviewing people who were “crying and dying”) before opting they generally measure Entrepreneur hopes to shake up the VC for the “real-world” feel of business administration, Biglieri says only footsteps. Many New York City model. He believes she loves that her job today revolves around numbers and finding pedometer users, investors should help the narratives embedded in them. “You’re going to make mistakes however, were biking, startups validate and in venture capital,” she acknowledges. But metrics can tell a story swimming, and rowing. solve true pain points in about what went wrong. For example, she says, “I might examine And they wanted sensors the market rather than the number of returns from a sector over the last five years to see to give them credit for build trendy new tech. what we can learn, what we can do better.” these strenuous activities. He’d also like to finance Looking forward, Biglieri says that her “next journey” will involve “No one had looked into industry experts who have philanthropy. The specifics have yet to be determined, but she’s the wearable tech area,” identified a solution in looking forward to giving back to Cal among other institutions. says Massih. “My back- their areas of expertise. Recently, she hosted a breakfast for Dean Rich Lyons at the KPCB ground in growing new Andronikov credits Haas office to explore connections between the Haas School of Business markets with semicon- with exposing him to a and the firm, and she’s joined the National Charity League to educate ductor technology was herself about a range of philanthropic possibilities. variety of perspectives. “I Sue Biglieri, BS 84, very valuable.” While working in finance also had professors who For now, though, Biglieri has no plans to vacate her cherished for JPMorgan Chase, Alec has been the CFO of Massih has since spear- had been there and KPCB since 2001. ringside seat to the future. “I always said I would leave when headed InvenSense’s effort Andronikov saw an weren’t just teaching out I got bored or stopped learning,” she says. “Well, I’m still here.” to meet that demand, both opportunity he couldn’t of a book,” he says. —ME —Autumn Stephens PHOTO COURTESY OF KPCB

18 BerkeleyHaas Spring 2015 19 In the Back In the Back

Get involved with an alumni chapter in your area: haas.berkeley.edu/alumni/ Haas Worldwide Events community/chapters.html.

Haas Gala UPCOMING EVENTS EVENT Haas Celebration in Silicon Valley haas.berkeley.edu/events 1 Business Leader of the Year Stuart Bernstein, BS 86, flanked by his parents, Leah and Ralph Cal Day Bernstein. April 18 2 The family of the late Ralph Bahna, MBA 65, the Leading Berkeley Through Innovation winner: Laura Lovejoy, Adam Bahna, Dorothy Bahna, and Deborah MBA Reunion Chrabolowski. Weekend 1 2 3 4 3 George A. Willman, MBA 93, the Raymond E. Miles Service April 23–26 Award winner. Berkeley 4 Marina Gracias, BS 80, MBA 99, and Bernard Martis. 5 Richard Wilson, EMBA 15; Annual Alumni Lucky Sandhu, BS 96, MBA 15; Conference and Bill Ledeen, MBA 86. April 25 6 Irene Boschken and Herman Berkeley “Buzz” Boschken, BS 66, MBA 68. UC Berkeley Big Give Joint-University 5 6 7 8 7 Dean Rich Lyons, BS 82. 8 Haas Prof. Emeritus David Panel: Managing Aaker. Family-Owned 9 Haas Lecturer Stephen Etter, Businesses BS 83, MBA 89. May 13 EWMBA Mid-Program Portland, Oregon Academic Review (MPAR) Course OCMBA 10th 10 Mike Welsh, MBA 16. 11 Dave Rochlin, BS 85, Anniversary executive director of Haas@ 9 10 11 12 Work, and Senior Lecturer Celebration Sara Beckman. August 28 12 Chidananda Khatua, MBA 16. Orange County Philanthropy Week 13 Brian Chadwick, MBA 16. Cal/Haas 14 Dean Lyons signing a thank Homecoming you card to donors. October 3 Old Blues Berkeley 15 June Cheit, Former Dean Raymond Miles, and David Cheit, 13 14 15 16 14th Annual BA 74, JD 85. 16 Lynne and Robert Hoffmann, Berkeley-Haas Well-Connected Community BS 59. Gala 17 Joan Perrone and Leonard November 13 Annual networking event sparks industry connections Perrone, BS 62. San Francisco 18 Connway Pendleton, BS 49, and Dorothy Pendleton. One of the most valuable benefits of earning a become a hotbed for sparking business opportunities 19 Noreen Perscheid, BS 49, and Old Blues Berkeley-Haas degree is access to a strong, supportive in a variety of industries. “I just started a company Daniel Hungerford, BS 52. community whose members help one another achieve with someone I met at a Haas Menlo Circus event Reunion their full potential. Numerous events throughout the a couple of years ago,” says Carter Keller, MBA 04. Menlo Circus Celebration December 10 in Silicon Valley year, such as the Haas Celebration in Silicon Valley at “We were brought together by the colorful industry 17 18 19 20 Berkeley 20 Daphne Luong, BCEMBA the Menlo Circus Club (above), provide opportunities name tags and the Berkeley-Haas Alumni Network!” 12/13, and Bhavik Joshi, to connect in lasting and important ways. In February, Pictured: Rafa de la Gula, MBA 12; Panpan Wang, BCEMBA 08/09. alumni, students, faculty, and staff gathered for the MBA/MPH 12; and Stephanie Tsai, MBA 12. 21 Sally Herrick and Stephen 16th annual evening of networking. The event has Herrick, BS 60. Remain a Student Always. 22 Guilherme Porto Florido, MBA Check out videos of 15, and Patricia Siva, MBA 16. Berkeley-Haas faculty 23 Rich Chen, MBA 99, and Chris and speakers at Plasser, MBA 04. insights.haasalumni.org. 24 Arnaud Tawuo, MBA 17.

21 22 23 24

20 BerkeleyHaas Spring 2015 21 In the Back In the Back

Check out books written by alumni at Haas Alumni Notes haas.berkeley.edu/alumni/books.

UNDERGRADUATE Occupied Japan. Retire- the life of my father, I erty Arts Center, and the Dec. 13 and 14. Linden hedge fund, and activist the organization de- in January. I practice in Mary, Megan’s alma promoted by Target to ment activities include am the lucky one with Art Pad Studio. The reso- is also a strong swimmer investing topics. His work velopment and change the Palo Alto office. In mater.” Brian works as a import operations foreign travels, grandpa a really smart wife and lution concludes, “The and can swim the length as an activist investor management consulting December 2014, my wife development officer for senior logistics analyst. 1950 to two granddaughters, really smart children and Austin Community Col- of an Olympic-size pool was recently featured business, I launched and I also celebrated the Cal Athletics. She has worked for Our Defining easily.” Mimi (Mary Principles fine art photography, and terrifically smart grand- lege family will remem- as part of a story, titled Sebella Advisors. The birth of our first child, a Target in the Twin Cities Beyond volunteer work on local children, and I’m around ber the life and legacy “Board Games,” on NPR’s mission of my company daughter.” 2007 area since graduating Renard) Knox, Yourself 1981 of Walnut history projects.” to enjoy them all.” of Dr. Richard Cutler and This American Life and is to help individuals from Haas. honor his memory by Scott Healy, of San Planet Money. The story realize their peak po- 2000 Creek, Calif., 1962 1963 reminds, “Join us for serving others and Francisco, Calif., recently highlighted Andrew’s role tential and achieve their Joe Lazar, of Oakland, Michael Okita, of Los the Class of 1950 65th Ronald Cassano, of continually striving to joined NRG Energy, in a campaign to reduce self-defined growth goal Calif., See MBA 2008 Angeles, Calif., celebrated reunion! Oski and the Walnut Creek, Calif., an- better our campuses and Inc., one of the largest the excessive compensa- in the fastest, healthi- notes. two years with Horizon Cal Band will be there to nounces his re-election communities.” Richard American energy compa- tion of a public company est, and most effective Media in December. He entertain us! Watch for to a fifth four-year is survived by his wife, nies, as SVP, structured CEO. A link to the story manner—in partnership 2005 works as a brand strategy the invitation and make term as Walnut Creek Heidi Cutler; his daugh- finance. In his 20-plus is here: www.npr.org/ with a personal coach. Vivian Hsiao, of Dong- supervisor in the L.A. up a table.” Claremont City treasurer and the ter, Danielle Cutler; his year energy career, Scott blogs/money/ 2014/12/ I am passionate about guan, China, “celebrates office. Horizon Media Country Club, Friday celebration of his and son, Chris Cutler, and has financed, developed, 30/374011462/episode- coaching individuals one year of working for is the largest privately 11/20/2015 11:30 a.m. Karen’s 50th wedding daughter-in-law, Alexa; or acquired more than 593-board-games.” and groups. Contact me the Brown Shoe Compa- held media services anniversary. his sister-in-law, Susan $3 billion of operating at www.sebellaadvisors. ny as the creative direc- agency in the world. Roger Thompson, Class Gentz; and his grandchil- renewable generation 1986 com. For Cal alums and President tor for Naturalizer Asia. 1965 dren Alyssa and Wylie projects in 10 different Adrienne Hogg, of current Cal students, Andrew Tai, of Irvine, Don Sharman, Reunion Her career weds fashion Wallin and Mackenzie countries and more than Berkeley, Calif., See MBA I offer our coaching Phillip Wu, BS 07, kayaking with Calif., writes, “Started a Coordinator Richard Cutler passed and business, with past Coco at La Jolla Shores away unexpectedly and Cassidy Cutler. $5 billion of U.S. operat- 1994 notes. services at a discounted work for world-class new job at the law firm ing gas-fired generation rate. Go Bears! I live in Latham & Watkins LLP. 1954 on Dec. 11. His distin- brands including Vince Phillip Wu, of projects. In 2006, he was 1993 Alhambra, with my wife, Our Defining Bought my first house, in Erich Stratmann, BS 62 guished career included Camuto, Theory, Nicole San Diego, Principles James Jorgensen, of a principal in one of the Our Defining Ana, son Sebastian, Irvine, California.” two stints with the Ted Andrews, Principles Miller, and Kooba prior Calif., writes, Question the Walnut Creek, Calif., largest sales of a privately daughter, Isabella, and Status Quo Erich Wolf Our Defining Austin Community Col- of Concord, Students to her current job.” “After graduat- announces, “After eight Principles Stratmann lege (ACC) District (in the held wind developer. Scott Calif., writes, Always our dog, Buddy.” ing from law personal finance books, Beyond writes, “Recog- 1980s and again starting spent his initial career as “I recently Scott Miramontes has school this past I started retirement with Yourself 1996 nizing the huge in 2004), teaching at a licensed CPA and as a reached a 20-year moved back to San May, I moved from San the publication of my force of choral Fordham, and working at licensed securities princi- employment milestone Jeff Cohen, of Beverly Francisco after earning Francisco to San Diego. I first novel, Blind Will. singing in America (30 the Tomas Rivera Policy pal in investment banking. at Ricoh USA, Inc., where Hills, Calif., sends this his MBA at Columbia began working at a small It’s a story set in Berlin million adults), four Institute in Southern I’m currently a national update: “Jeff’s first Business School and law firm that primarily in the last year of the years ago I started a Calif. ACC honored him Joann (Martens) communications man- book The Dealmaker’s summering with MBAs handles family law, war and follows the Ger- singer’s version of an in January with a special Weiner, of Washington, ager. I can’t believe it has Ten Commandments Across America and bankruptcy, and copyright man V2 rocket program, activity-centered fund- memorial resolution that D.C., writes, “I continue been that long since I is being published by Tugende (in Kampala, cases. Every day I’m where more than 3,000 raising event thus far, in expressed “gratitude and teaching economics graduated. Where did the American Bar As- Uganda). He starts his learning something new.” fell on London. The book San Francisco. SingforA- respect for Dr. Richard at George Washington the time go?! I still feel sociation in April. It’s a post-MBA career as an is available in hard- merica.org involves cho- ‘Dickens’ Cutler, adjunct University and blogging like a young alumnus. how-to guide for making associate with Strategy& 2008 cover, paperback, and ral singers in 12 weeks professor of radio- Vijay Kumar, BS 65, with at The Washington Post I guess I’ll always be great deals, managing (formerly Booz & Co.), in David Habibian is now e-book.” of training each year for television-film. Dr. Cutler daughter, Amba, and grand- and was elected chair of young at heart.” crises, effectively utiliz- its digital business and strategic sales manager Andrew Tai, BS 09 a concert while, like a daughter, Linden the board of Community ing your time, and not 1955 made innumerable technology practice. for Meraki, Inc., in San sports event, also raising contributions to ACC Tax Aid, a not-for-profit 1994 losing your soul along Francisco. 2010 Victor H. Morales, of Vijay (Pandit) Kumar, organization that helps dollars for charity—their and touched the lives of the way. Jeff is a partner Brian Raney, of Berke- Grace Chang, of San Point Richmond, Calif., of Mountain View, Calif., low-income people file charity! We provide the many faculty, staff, and at Beverly Hills-based ley, Calif., announces, Christopher Lowes of Francisco, Calif., has reports, “Now 86 years. reports, “After gradua- their tax returns for free.” guidance and gateways students.” transactional law firm “Married Megan Vincent Yangon, Myanmar, is worked in media since Retired at 75 after 20 tion, I did actuarial work in and a show with an or- Richard taught inter- Cohen Gardner LLP.” in June 2014 at the entering his second year graduation, first as a me- years self-employed as San Francisco. I switched 1983 chestra, lead Broadway mittently in the Continu- to software technology College of William & working for Standard dia manager at YouTube, an expert witness (eco- 1999 and opera participants, ing Education Depart- in the Bay Area, which I Andrew Shapiro, of Mill Chartered Bank in Myan- then as a TV host, and nomics) before state and professionals singing ment for many years. As pursued until retiring in Valley, Calif., announces, Yan Gelman, of San mar where he is witness- starting mid-2014 as the federal courts. Previous- alongside amateurs in an adjunct professor, 2006. The year 2009 was “Andrew Shapiro’s activist Francisco, Calif., joined ing the country’s financial creator and host of The ly served as economics the chorus (no audi- he served and assisted the half-centennial of my investment management SF-based startup Madi- sector grow after nearly Grace Show, with the goal consultant doing project tions). The result in three countless students with arrival in the United States firm, Lawndale Capital son Reed in early 2014 as 60 years of isolation. of helping and inspir- feasibility studies for seasons: hundreds of his outstanding teach- as an immigrant green- Management, recently controller and director of ing organizations and local governments and thousands of dollars to ing, tutoring, and men- card holder. I arrived on my celebrated its 22nd an- HR. He writes, “Madison Julia Numair joined individuals to treat others major engineering firms charities and employ- torship. He served as a 18th birthday, Nov. 3, 1959 niversary. BarclayHedge Reed is destined to revo- LinkedIn as sales well. Search for The Grace with international as- ment for many profes- U.S. Air Force captain (alone). I have a son who ranked Lawndale’s lutionize the professional solutions relationship Show on YouTube and signments in Southeast sional artists. We begin during Vietnam and was lives with his wife in Los flagship activist fund hair care industry.” Yan manager in New York, check it out/subscribe!” Asia and Latin America. Angeles. I have a daugh- in January. Those of us dedicated to meeting the performance in its top- Rudy Lacayo, BS 94, with family also teaches financial N.Y. She also continues Earlier work comprised ter who lives with my from so many years ago unique needs of veteran five equity long-biased Sebastian, Isabella, and Ana accounting for several her work with The Clean Albert Chien, of New employment as a project granddaughter in Santa can only reflect on how students. Aspiring art- funds at least three times institutions, including UC Cube since she co- York, N.Y., was promoted economist with SRI Cruz. Granddaughter lucky we are to be able ists found inspiration in the second half of 2014. Rudy (Rodolfo Our Defining Berkeley Extension. founded it in 2013. to assistant vice presi- International and the Linden, age 6, just started Principles to still create some good through his instruction Andrew continues to reg- A.) Lacayo, dent at Hudson Advisors/ State of California and school. She acted in Life Beyond in a difficult time for at the Art Institute of ularly speak at national of Alhambra, Yourself David Sikes of Palo Alto, 2009 Lone Star Funds. He military service with the and Times of Ramona the most Americans. Having Austin, the Art School at conferences focused on Calif., reports, Calif., writes, “I was ad- Brian Raney, BS 05, with wife, Mariel Lisud, of previously worked as an topographic battalion in lived more than twice Brave at the Broadway corporate governance, Laguna Gloria, Dough- Theater in Santa Cruz on “After 20 years in mitted to the partnership Megan Vincent, at their June Minneapolis, Minn., was associate focused on of Jones Day, a law firm, 2014 wedding

22 BerkeleyHaas Spring 2015 23 In the Back In the Back

Go Beyond Yourself: Volunteer for Berkeley-Haas. Haas Alumni Notes haas.berkeley.edu/alumni/volunteer

UNDERGRADUATE camping/ backpacking Scott Holcom, after property management I joined ServiceMax, MBA management. For the last 1972 1976 cont. equipment and snow being with Altria for for two years before whose mission is to be decade of his career, he William Sherman, of San Donald Smith, of Dover, sports apparel. Check it four years, began work transitioning to CBRE as the go-to application 1963 served as CFO for national Francisco, Calif., retired Mass., See PhD 1981 out: www.lastmingear. for Fisher Investments a transaction analyst. for every field service Our Defining engineering firm Simpson G. Michael Principles from law practice in 2014. notes. com. Goal is to help more as account executive in Brian specializes in technician in the world. , Gumpertz & Heger Inc. He’s serving on public commercial real estate Yovino-Young Confidence people get outside and Camas, Wash. negotiation and finan- I will conduct enterprise of Berkeley, without company board and three 1977 acquisitions. Albert lives reduce over-consump- cial analysis of leasing, business development.” Attitude 1971 in the Greater New York Calif., updates volunteer organizations, Joseph Carlson, of tion of stuff!” George Jiang, of Taipei, acquiring, and disposing as follows, Günther Grewe Our Defining including Mendocino City area. Taiwan, currently works of commercial corporate Brandon Curran, of Los Principles Monument, Colo., writes, “Active appraisal career is celebrating Beyond Abalone Watch. “As a board of directors Jasmine Guo, of San as the business devel- real estate, including of- Angeles, Calif., writes, since 1960, still going 18 years as Yourself Francisco Bay Area, has opment manager for fice, medical office, and “I have been working member of the King’s strong at age 77, with partner with 1973 Deer Home Owners Asso- joined Visa’s University Shacom in Taiwan. He warehouse space.” at Relativity Media/ Yovino-Young, Inc., 10 Dr. Grewe & Talent Team, based in earned his Master Relativity Sports, a Takejiro Hama, of Tokyo, ciation (HOA) responsible professionals (three Partner. Based in New Japan, has retired. for water issues and the the Bay Area. And she is of Finance from Shang- Guy Zehavi joined Okta Aron Schindler, BS 11, with movie studio and sports Cal grads) in the firm York, he specializes in board’s secretary, I’ve recently engaged! hai Jiao Tong University as a senior software Bain & Company in Singapore agency based in Los with offices always in U.S.-German tax and in 2012. developer, based in San Angeles. I greatly enjoy Aron Schindler, of New Berkeley. Jealous of the accounting issues, Francisco. Prior, he was it and have been able to fantastic Haas cam- corporate and individual. Allyson Liu, of San part of Goldman Sachs York, N.Y., writes, “This learn a ton while being summer I started my pus compared with the Francisco, Calif., was as an associate able to work with NFL dumpy, drafty basement Max Oliva, S.J., of North promoted to assistant strategist. MBA at NYU Stern in players and NBA players New York after working at Barrows Hall in the Las Vegas, Nev., writes, “I manager, marketing op- like Amar’e Stoudemire 1960s. Go Bears!” am now on the Board of erations, at Macys.com, 2011 for Bain & Co. in Europe and Jimmy Butler. I have and Asia. I’m very excit- Directors of Nevada where she started as a Karl Andersson, of also been able to advise 1965 Legal Services. The marketing operations ed to be back in school, other Haas undergrads San Francisco, Calif., have time to commit William Ziemba See mission of NLS is to James Dong, BS 10 coordinator in 2013. Al- celebrated three years and MBAs on pursuing strengthen the commu- lyson continues dancing myself to learning new careers in the sports PhD 1969 notes. with Yelp.com, where he skills (Mandarin, salsa, nity by ensuring fairness James Dong, of San in San Francisco with works in international and entertainment in- and providing equal Francisco, Calif., writes, Funkanometry, and she pilot school), meet new dustries. In my free time, 1969 user operations. Karl is amazing people, and access to justice “I just started a proj- served as artistic direc- able to use his native I enjoy biking all across Lewis Okser, of Brook- for low-income Neva- Jasmine Guo, BS 10 travel as much as I can!” ect to help people rent tor in 2013. While at Swedish to support the Los Angeles, especially lyn, N.Y., writes, “I am dans. For more informa- Haas she was involved the 22 miles of beach- a partner in a new company’s localization Shazia Virji is a marketing tion, go to ethicsinthe- in several student and ongoing expansion side bike paths. I am high-end, online sports marketplace.com.” Kudret Oztap and Heinrich Stucki, both MBA 75, and their spouses dance groups, including manager at Mint.com/ also coaching a youth management, social- enjoying lunch in Paris into the Swedish mar- Intuit focused on Danceworx, Main Stacks ket. In his spare time, basketball team at my networking-oriented and Garrett Vogel, of Dallas, Dance Team, and Move- partnership management. local park.” advertising/marketing 1975 had to learn quite a bit Karl continues to work She writes, “I drive Texas, announces, in a short period of time. ment. with the music produc- project. The work is ap- “Among the more Heinrich Stucki, of revenue growth across Andrew Kung, of San plicable to all non-pro Paris, France, reports, Water in this part of Col- tion collective Elephant our key business verticals interesting investment orado is a very precious Guns Music, which he Francisco, Calif., has sports tournaments. and professional “Two retired alumni who by managing end-to-end moved into the sales We are seeking sports- attended our business and valuable commod- co-founded while study- marketing campaigns. I activities I’m engaged in ity with various rights ing at Cal. He recently operations and strategy oriented partnerships is serving as secretary school, Kudret Oztap of also serve on the HAN-SF team at LinkedIn, acting in the U.S., Asia, Europe, New York and Heinrich of ownership, and the became a father to board as the VP of digital treasurer of Med-Canna- HOA has been tasked by his first son, Ragnar. as COO and chief of staff etc. The product will bis Pharma, Inc. Stucki of Paris, and their strategy and HULA to the sales leaders. be offered free to your spouses, met in Paris, District Court Water Divi- scholarship chair.” (OTC-MCPI). Med-Canna- sion Augmentation Plans Christopher Hammond, He joined LinkedIn group for distribution, bis is a tiny, publicly France, this fall and shortly after gradua- and a mutual arrange- to report on the water of Martinez, Calif., 2012 traded company. To the enjoyed a great lunch. tion as an associate in ment will be worked out Many nice souvenirs usage and how required announces, “I will be best of our knowledge it’s augmentation plans have graduating from Boalt George Jaber, previously the business leadership accordingly. If you or the only public company from the happy but very an investment bank- program. your group is interested, studious Berkeley time been accomplished. Most Hall School of Law in actually in the business of us haven’t ever thought May 2015, then plan to ing analyst, has been an executive summary of selling cannabis and were exchanged.” take the California bar promoted to investment Brian Liou of Berkeley, will be emailed. Second cannabis-products Unique insights exam in July before be- banking associate for Calif., writes, “I recently grandson born a week directly to the end user. Brian Thomas, BS 10 ginning work at Skadden Dean Bradley Osborne. graduated from the ago in Finland.” Talk about making a full Unconventional Arps’ Palo Alto office in Imaginek12 ed-tech ac- circle! In June, I took a Our Defining 1970 management strategies Brian Thom- Principles the corporate group. My Alicia Perez is shar- celerator and launched Cal Discoveries trip as, of San Confidence wife (Kaitlyn) and I are ing IT innovation with Leada, a data science Robert Klein, of Verdi, circumnavigating the without K-12 and higher-edu- Disruptive trends Francisco, Attitude expecting our first child education company Nev., announces, “Cel- Black Sea. It was great! Calif., reports, in April.” cation institutions in with Cal alumni. Leada ebrated 30 years operat- But Russian activities in “Celebrating two the Northeast region. provides online train- ing the private railroad Crimea and Ukraine years as a transaction Adam Leyva, of Wash- “Customer-obsessed ing in data science and car Silver Iris, in charter caused us to make Explore the manager with the Global ington, D.C., joined the and results-driven.” analytics to prepare service out of the Bay unexpected changes in Corporate Services– National Science Foun- individuals and enter- Area. Still rolling!” the itinerary. In October, I 2013 Berkeley-Haas CBRE on the McKesson dation (NSF) as an ac- prises for the big data spent a week taking a account in San Francis- countant this November. Khaled Aboudamous, revolution. Our web- George Reitter, of Fiddle- live-aboard program Case Series co. After graduation he He has relocated to the of Pleasanton, Calif., site: www.teamleada. town, Calif., retired in learning to sail a large cases.haas.berkeley.edu/ joined Advent Software Washington, D.C., metro forwards the follow- com. For inquires email late 2013 from a presti- (50-foot) sailboat. Yes, I Joe Carlson, MBA 77, with Kathy Carlson and kids Lily, Michael, in corporate RE and area. ing: “In October 2014, [email protected].” gious career in executive still work.” and Andy Carlson

24 BerkeleyHaas Spring 2015 25 In the Back In the Back

Submit your news online at Haas Alumni Notes haas.berkeley.edu/alumninotes.

was finally published in 1982 and access. My brother Karen Criddle, of Bel- substantive health care/ steady hours allow me to MBA cont. 1985 30th REUNION 1984. In 1986, I launched Jeffrey is well-known in levue, Wash., has been tech innovation(s). maintain a consulting American Journal of April 23–26, 2015 the industry having spent getting together with five Married to Jennifer, have practice in drug develop- Health Promotion, the his entire career in horse female classmates— an 8-year-old boy and a ment and product launch about what the differ- first peer-reviewed racing. He started as a Kate Johnson Hart, 9-year-old girl.” strategy for small ence is between ‘not scientific journal in the professional jockey. ” Tonia Sabatini Rubin, science-based companies. nontributary’ and ‘non- field. What a great career Laura Hudson Evans, Chris Jay, of Grass My oldest daughter is now tributary’ sources, what choice I made: I get to 1986 Julie Sloman Chris- Valley, Calif., updates a sophomore at LMU/LA, is a ‘plan of augmenta- help people improve Mark Coopersmith, of man, and Jean Nozawa as follows, “Chris has and my twins are high tion’ or what constitutes their sense of well-being Tiburon, Calif., writes, Pelfini, all MBA 86, each been elected partner school freshmen. I am the Dawson and Denver and avoid unnecessary “How time flies! Hard to fall. She writes, “This is of The Exetor Group, an gearing up for another aquifers. As an accoun- illness and help employ- believe I’ve been teaching our twelfth year, and we executive leadership and triathlon season, trying tant—even Haas School ers control their medical innovation and entrepre- enjoy hikes, reconnect- coaching firm—www. to reverse the aging of Business trained— costs at the same time.” neurship at Haas for ing, and sharing advice.” exetor.com.” process through exercise. I’m a bit overwhelmed more than a decade now, The group was recently If you live on the Francesco, MBA 93, and Susan Rockwood, MBA 89 at times. joined by classmates Peninsula, bring your 1980 35th REUNION both to graduate “Kathy, our three Marshall Leisten, MBA 82 Mark Coopersmith, John pet(s) to Alta View Animal travel to China, Japan, Francesco Rockwood, April 23–26, 2015 students and also to and France. Hope to of Berkeley, Calif., younger children (Mi- executives from around Thornton, and Jim Lane, Hospital and say hello.” chael 11, Andy 9, and see classmates. Had a writes, “Susan, MBA 89, Marshall Leisten, of San the world. This spring I’m all MBA 86, for brunch at Lily 8), and I truly enjoy 1991 good time reminiscing and I are now a year Mateo, Calif., writes, particularly excited Sam’s in Tiburon. the opportunities of Mark Coles, of McLean, with classmates Rob and half into our new “Started a new job about a John Wiley & Atul Sharan, of Cupertino, world travel to diverse Va., announces, “In 1988 Karmele, Rich DaCosta, venture, Rockwood at Red Book Connect Brian Bloom, MBA 85, at the Sons book I’m publishing Calif., updates as follows, countries and we are all November 2014, I was and Shaw Taylor, all MBA Pacific. Our firm as vice president of track with one of his jockeys titled The Other ‘F’ Word: “Our company, CellMax looking forward to a trip named to the governing 92, at a recent holiday provides professional Platform Technology & How Smart Leaders, Teams, Life, emerged from stealth to Belize in March (diving board of the Indo-U.S. gathering.” real estate services Partner Sales in Decem- Our Defining and Entrepreneurs Put mode. It has a simple, and snorkeling) and an Science and Technology Bryan Bloom, Principles specifically related to ber. Red Book Connect Failure to Work (see page noninvasive blood test adventure in Argentina Forum, an autonomous, of Solana Beyond 1993 decision support, is the leading mobile Yourself 6). Co-authored with my for early detection of and Uruguay in Decem- not-for-profit society Beach, Calif., Charles Jones, MBA 90 Calvin Moree, of San development services, restaurant management UC Berkeley and cancer. Once all the fear, ber 2015. Each year, as that promotes and cata- announces, Francisco, announces, financial advisory, and software specializing Princeton colleague John Charles Jones, of San uncertainty, and doubt a family, we work on our lyzes Indo-U.S. bilateral “Started a new “Recently founded real estate transactions. in providing innova- Danner, the book is Jose, Calif., was recently around cancer is peeled ‘bucket list’ of countries collaborations in science, venture with my brother Freedom Analytics, a Susan and I feel blessed tive technology for the based on the pioneering elected to the San Jose off, the only hope anyone to visit and cultures to technology, engineering, Jeffrey Bloom. We are data analytics consult- to be supporting great restaurant, retail, and course of the same name City Council in District 1. has of overcoming cancer learn about.” and biomedical research an investment company ing firm providing data organizations commit- hospitality industries. that we teach at Haas, successfully is early de- through substantive focused on racehorses mining, machine learning, ted to advancing the The company delivers a helping current and tection. Now, for the first 1979 interaction among and opportunities in the and predictive analyt- wellness and health of comprehensive suite of future leaders better time, CellMax makes that government, academia, equine and horse racing Ralph, MBA 88, and Jean ics to forward-thinking older adults. Our only customizable software understand how failure a reality.” and industry. I continue industry. We already own Garcia, MA 90 (art history), at enterprises that seek regret is that we don’t designed to automate can be leveraged as a to work in the Physics a horse racing stable Northstar to leverage their data get to work with other managerial challenges powerful tool to drive 1992 Division of the National where we race, breed, as a strategic asset. My Haas alums as often as such as hiring, training, innovation, growth, and Ralph Garcia, of San Science Foundation, train, and syndicate Richard Jones, of son just turned 13, so we would like. Anyone scheduling, business more resilient and Mateo, Calif., announces, where I have oversight horses. In addition, we Oakland, Calif., reports, now we officially have a up for meeting in San intelligence, shift com- successful organizations “I am entering my 27th responsibility for the are in the process of our “The PC is still alive and teenager in the house. Francisco after work?” munication, labor, and in general. year in the investment Laser Interferometer first investments in the so am I. Year 15 at Intel Also, recently took an inventory.” “My wife, Lori, (Cal advisory business. Haas Gravitational Wave Ob- same space. There is no currently serving as a amazing trip to Belize in 1994 servatory (LIGO) program, other company that does BA 1983, Hastings Law prepared me to help technology evangelist 1983 1986) and I live in Marin busy executives and Central America, where Bruce Deaner, of Tokyo, which includes the pros- what we do, and we have for the mobile market. we toured a jaguar pre- Japan, reports as follows, pects for a partnership Philip Livingston, of very large and wide indus- as our children Matt and their families make bet- Looking forward to my Ali grow up and head to ter investment decisions serve in the rain forest “A group of 1994 MBA with the government of Spokane, Wash., reports, try knowledge, expertise, three-month sabbati- as well as Mayan ruins. I alumni and spouses India to establish a LIGO “I recently became college.” and I am forever grateful. cal in the summer. Will In appreciation, my wife, Dr. Michael Sterns, MBA 90, at highly recommend it.” gathered in December for Michael O’Donnell, MBA 79 observatory in India. This CEO of a small public a lively 20th reunion din- year I also assumed prin- company, Ambassadors Jean, and I recently the office made Haas one of our ner in Tokyo. The mood cipal responsibility for Group, in Spokane. The was both energetic and Michael Our Defining estate beneficiaries.” Michael Our Defining Principles oversight of NSF funding O’Donnell, company runs the People Sterns, of Principles nostalgic as old friends Students of U.S. participation To People Ambassadors of Ann Arbor, Always Portola Valley, Students reengaged, reminisced in the ATLAS and CMS th Always Mich., reports, student travel business. 1990 25 REUNION Calif., reports, about classes held in detectors at the Large “The fourth In 2014, we traveled April 23–26, 2015 “A year ago I Barrows Hall (we were Hadron Collider (LHC) at edition of my Health Pro- 16,000 students to all stepped off the under- the last class to never CERN. 2015 promises to motion in the Workplace seven continents. Our funded startup circuit study in the current be a very exciting year text was released a few challenge is to transform Dan (Pine) Firepine, of and returned to my first facility), and shared their scientifically, with the months ago. I started the company’s go-to- Berkeley, Calif., reports, career as a clinical experiences since gradu- restart of LHC operation writing the first edition market approach, which “Still at Kaiser, Emer- veterinarian. This time ation. It was a fantastic in the spring and the first in 1979, the second year has been direct mail gency Medicine. I’m around I decided to work evening and plans for the searches for gravita- of my Cal MBA program, based for too many years. incubating medical on dogs and cats, a huge next one are already in tional radiation with the because there was no Our vision is to be the startup ideas and am departure from my first the works. If anyone from newly upgraded LIGO most customer-centric textbook or reference Mark Coopersmith, John Thornton, Jim Lane, and Karen Criddle. open to connecting with round as a horse doctor. It the Haas community is detectors in the fall.” company in the student book for the field. It Front: Kate Johnson Hart, Tonia Sabatini Rubin, Laura Hudson Ev- others regarding is very satisfying perform- Rob Karmele, Shaw Taylor, Richard Jones, and Rich Da Costa, all planning a visit to Tokyo, travel industry.” ans, Julie Sloman Chrisman, and Jean Nozawa Pelfini, all MBA 86. brainstorming on ing surgery again, and the MBA 92 be sure to let us know!”

26 BerkeleyHaas Spring 2015 27 In the Back In the Back

Go Beyond Yourself: Volunteer for Berkeley-Haas. Haas Alumni Notes haas.berkeley.edu/alumni/volunteer

MBA cont. play, which has garnered revenue 917 percent over Steve Peletz, of San classmates completed and investment service selling more than 5 mil- interest from three major the last five years and Francisco, Calif., updates, the 2014 Santa Cruz with the option of human lion cases annually. His producers. So life is busy stores 150 petabytes in “The San Francisco real triathlon together. Chris guidance, the roots of responsibilities included and Manhattan is off to its cloud storage (about estate market has been Barton completed his which started in a Haas Kendall-Jackson Vint- a great start. I hope to one-fourth the size of really strong over these first triathlon, Edgard b-plan competition. On ner’s Reserve Chardon- see lots of classmates as Facebook) and has re- past few years. At Parc Capdevielle and Pascal the personal front, Greg nay, the top-selling they pass through N.Y.” covered more than 7 bil- Pacific Ventures, both Hoffmann had a great accomplished a longtime Chardonnay in America. lion files for customers. the rental business and race, while Greg Pat- dream by completing his John ran Kendall-Jack- Ahroon (Henderson) “Been having a blast the brokerage business terson achieved second first and second full son’s innovative French Yoch, of Edina, Minn., with our almost 2-year- have been very good. We place in his age group. It Ironmans over the Oak barrel-making announces, “In August of old daughter and was look forward to making was a great day!” summer. The encourage- operation that produced 2014, my family and I thrilled to see many of some big changes in ment and training insight 30,000 barrels each year, moved to Minnesota. the MBA 99 classmates 2015! Rachel (Martin) Long, of from Haas friends and and he traveled regularly While it was difficult to at the pre-reunion happy “We are nearly empty Piedmont, Calif., writes, family were greatly to France and Missouri leave friends and family in hour and the spontane- nesters as our son, born “After eight years of appreciated.” to work with mill and the East Bay, we are Jodi Joachim, MBA 98, riding Afternoon Delight ous Rain-organized the second week of class being a stay-at-home cooperage partners.” loving our new life in gathering later in the at Haas, is a junior in mom to three children, I Cheryl (Proctor) Stra- new role at Kaplan Minnesota, and especially the design and execution year! Took great vaca- high school. His older started a new job at chan, of Calgary, Canada, Professional Educa- the cold, snowy winter. I of an integrated strategy tions to Colombia and sister is halfway through Guide Dogs for the Blind reports, “After nine years tion (KPE) in La Crosse, to enhance the customer MBA Class of 1994 alumni and wives: Ikuya Kurikawa, Bruce am taking a break from Germany, as well as hang her sophomore year in as director of Canine and working as a dietitian Wis., where I have experience in Prudential’s Deaner, Hiroyuki Yamamura, Yuka Ohta, Yoko Toda, Hirotake Ohta, work to get us all gliding in Mexico and college. More travel, Veterinary Operations.” in a cardiac rehabilita- worked for more than 13 Toshiyuki Ogura, Taketoshi Sagisaka, Hiroshi Ohkubo, Atsushi settled in.” U.S. businesses leverag- snowboarding in scuba adventures, bike tion program, I left in the years. In this new role, Toda, and Dai Watanabe. ing data, digital, and mar- Canada.” riding, and daily exercise spring and started Sweet I work on mergers and keting. He will be based are on the horizon! Cur- Spot Nutrition Consult- 1995 20th REUNION acquisitions, assist with I’m staying plenty busy. in the NY/NJ/CT area. rently, we enjoy watch- ing (www.sweetspotnu- development of growth My husband, Warren, April 23–26, 2015 Agarwal will shape and ing a lot of our son’s trition.ca) with a friend. strategies, and assess MBA 91, and I celebrated execute the digital strat- high school basketball Looking forward to put- international market op- 26 years of marriage this 1996 egy for all of Prudential’s games, with one more ting my MBA to work and year. Our son is 13 years portunities. KPE helps U.S. businesses. Agar- Katherine Kim, of basketball season to go growing it in 2015.” old and applying to high professionals obtain wal joins Prudential from after this year.” Oakland, Calif., re- designations includ- schools. I am president Pricelock, a leading online Robert Tanner, of Beijing, ports, “I was appointed ing CFA(R) and CFP(R) of the parent association provider of fuel price China, is now senior assistant professor, and certifications that 2000 15th REUNION at my son’s school and protection for businesses, product manager, UC&C Healthcare Innovation enable them to advance April 23–26, 2015 just rolled off of a three- where he was CEO. His Solution Sales (video- Peggy Wu, MBA 01, celebrating and Technology and and succeed in their year term as a board prior experiences include conferencing) at Huawei Christmas at home in Founding Faculty at UC careers. member for the Oakland serving as president of Enterprise, Shenzhen, Singapore with family. Davis, Betty Irene Moore “While I miss the San School for the Arts.” E*TRADE Capital Man- Clem Bason, of San China. School of Nursing. My Francisco area more agement where he was Francisco, Calif., is CEO Our Defining Greg Patterson, MBA 00, Peggy Wu, of Principles work focuses on the than words can express, responsible for growing for two travel-focused Adrienne Hogg, MBA 94 Leslie Little, Our Defining crossing the finish line 2001 Singapore, Confidence Principles application of mobile moving back to the the company’s mass af- Beth Murphy, MBA 99 startups, goSeek.com and without of New York, writes, “Happy Attitude Adrienne Hogg, of Berke- Question the and social technology to Midwest reacquainted fluent customer base. DealBase.com, helping N.Y., reports, Status Quo Beth Murphy, of San Greg Patterson, of San New Year improve care coordina- me with my overriding ley, Calif., announces, “Af- “I recently Francisco, Calif., an- travel consumers get the Francisco, Calif., from Singapore! tion and community passion—horses. My ter 25 years as a finance relocated to nounces, “I’ve recently best possible values and forwards the following We have now been here health.” spouse and I live with professional with public Manhattan and joined joined Deezer as chief savings. news: “The Advisory for exactly a year and our four horses on a and private corpora- Korn Ferry’s New York marketing officer, the Group, led by Greg, will a half. I joined Hender- hobby farm and I train tions, I am embarking office as a senior partner first truly worldwide Edgard Capdevielle, of soon be launching son Global Investors as for and compete in on an entrepreneurial focusing on CEO and digital music stream- Danville, Calif., reports as WealthStep, an auto- head of Asia marketing eventing horse trials— path. I have founded board effectiveness, ing service in more follows, “Four Haas MBA mated online planning last July and it’s going which are known as Gather Locally, an online CEO coaching, succes- than 180 countries with well so far. Lilia (8) is ‘equestrian triathlons.’ ” marketplace for small sion planning, and talent 16-plus million users. blending in well at a lo- independent retailers strategies. It’s an exciting I’ll be spending quite a cal public school, while , of Los (www.gatherlocally.com). opportunity to leverage Daniel Tellalian bit of time in Paris and Kadin (5) is enjoying her Angeles, Calif., enjoyed A longtime resident of my consulting expertise London (suggestions on second year at a bilin- the thrill of a lifetime de- Oakland and Berkeley, I and help grow Korn Ferry great people to connect gual kindergarten. John livering his new daughter wanted to support our at a pivotal point for the with encouraged!). John Cole III, MBA 01 is enjoying a new role at local neighborhoods firm as it broadens its Fatima in shotgun of While racking up miles John Cole, of Santa Wells Fargo as a senior and provide people a offering to the full spec- wife’s Audi. Wife, baby, and crossing the pond with Rosa, Calif., died Dec. 2 risk officer. We traveled platform for shopping trum of talent manage- vehicle are all doing well.” Gleb Budman, MBA 99, the new gig, 2014 was of complications from to Bali and Bangkok locally. So far, I have ment and talent advisory. Katherine Kim, MBA 96 and wife, Katia Bloom, a great year for travel multiple myeloma. last year; this year enjoyed getting to know I am still following my 1999 with “The Big B” generally—with trips “Director of production we’re planning a trip to many small local retail- passion for books with 1998 has Our Defining Naveen Agarwal Our Defining to Maldives, Belize, at Kendall-Jackson Wine Sydney, Germany, and ers and look forward to Icon Images and accept Principles recently been hired for a Gleb Budman, Principles - Jodi Joachim, Guatemala, Costa Rica, Estate, John oversaw another Asian city. If you helping them grow their ing private commissions Question the newly created position of San Fran- Question the of La Crosse, Status Quo Status Quo Mexico, Bali, Hawaii, etc. production and planning ever pass through Sin- businesses through the of chief customer officer cisco, Calif., on the Icons University Wis., updates Hope to connect with at the 15 wineries that gapore, please give me e-commerce world. at Prudential Financial. reports, “Back- branded books as well as as follows, more Haas folks in the Greg Patterson, Edgard Capdevielle, Pascal Hoffmann, and Chris create wines for 25 large a holler: peiyiwu1024@ “On the personal side Agarwal is responsible for blaze has grown finishing my first screen- “I recently took on a New Year!” Barton, all MBA 00, at the 2014 Santa Cruz triathlon and boutique brands, gmail.com.”

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MBA cont. seven years in Redmond, tion Conversion Index) portation, last year I many kiddie train rides, investor relations for senior management of Wash., working for the is being white-labeled joined Ernst and Young train museums, and TriNet in September Chevron on corporate Xbox team at Microsoft. across major Madison Infrastructure Advisors actual trains as I can on 2014. TriNet provides HR governance matters, Avenue agencies to at- (EYIA) as a senior VP. weekends. I welcome solutions to small and manage the Corporate 2002 Nori Fujii, of Tokyo, tribute offline behavior EYIA provides finance, friends getting in touch mid-sized businesses. Governance Depart- Japan, is head of Google back to digital spend. business planning, and and queries about the ment, and serve on the Play Developer Market- “I also got engaged procurement advisory best places to take Jeff Bray, of San Law Function Executive ing APAC. to Rosabel Tao back in services for large-scale train-crazy toddlers.” Francisco, Calif., writes, Committee. Francis November. We are in the infrastructure projects “Approaching 10 years joined Chevron in 2002 Dave Geisler joined midst of wedding plan- and public-private at Prologis, Inc. (and its as a trademark senior Lateef Investment ning while growing new partnerships. The firm predecessor organi- counsel in the Corpora- Management in Green- venture companies!” has advised on some of zation AMB Property tion Law Department. In brae, Calif., as portfolio the largest undertak- Corporation), a global 2005, she was appointed manager. Prior, he worked ings in the country, the real estate investment to the position of lead as portfolio manager at $5B Tappan Zee Bridge trust, heading up the Nadeem Sheikh, MBA 05 senior counsel in Chev- Artisan Partners for Replacement and $1.4B risk management team. Our Defining ron Shipping Company. Nadeem Principles nearly eight years. Families of James Man, Hiro Ikeda, Han Feung, and Fred Lam, all Goethals Bridge in New My wife and I welcomed In 2007, she was ap- York, the Port of Miami our new son Max in Sheikh, of Confidence pointed to the position MBA 03 without Shannon Graham Tunnel, and Interstate February 2014.” Singapore, Attitude of managing counsel, reports, “I’ve transferred Fred Lam, of Hong Kong, reports, “We moved from 595 Express Lanes proj- updates, “The Pipeline and Shipping in from San Francisco to announces, “The four the Bay Area to Austin, ects in Florida. Marcos Dehollain, of last few months Global Gas. In 2009, she Jeffrey Ha, OD 04 (Optometry), have been big ones at and Linda Ng Ha, MBA 02, with Dubai, to lead Middle Haas families in Hong Texas. Never thought “More locally, my col- Sao Paulo, Brazil, was was appointed general East market expansion Kong celebrated Christ- of leaving California, league Margaret Rhee promoted to finance and work—my company counsel, Chevron Asia future Cal Bear Ryan Ha Opower went public for Navigant Consult- mas together. It was an but found Austin to be a 06 helped develop the Jen Mayer, MBA 04, with wife, services director with Pacific, Exploration and on the NYSE earlier Linda (Ng) Ha, of Los ing’s Energy Practice. As evening of gifts and play hidden jewel with great financial plan for the Christina G. Page, and sons Roche, based in Brazil. Production Company. this year, and I moved Angeles, Calif., reports, of mid-2014, I moved to for the kids and wine quality of life, people, job recently opened BART/ Thaddeus and William She has held her current halfway across the “Many life changes have the United Arab Emir- and food for the adults. market, education, and Oakland Airport Con- position as chief corpo- world to Singapore to occurred over the past ates with my husband We missed the Richard affordable housing. Took nector (which I’m sure Taylor Schreiner, of San rate counsel since 2012. run Opower’s offices year-plus. After over a (Carlos), and children Ann family; otherwise, a job as VP of finance will help transport many Francisco, Calif., is the Keith Kilpatrick, MBA 03, in Asia. I think I have decade living in San (Renata, 8, and Marco, 5). would be full house for for eCommerce leader Haas students between new VP for research at Uyen Nguyen of Seattle, and fiancée, Rosabel Tao, in finally figured out how Francisco and working at We are enjoying the ex- Amanpulo, Philippines Haas 2003 in Hong Kong. RetailMeNot, Inc.—the campus and the rest of Haas-founded TubeMo- Wash., writes, “These to properly bow in Japan Gap Inc., I moved back to perience and anticipate Separately, my family world’s largest market- the globe over the next gul, Inc. Since graduating past two years have and negotiate with taxi Los Angeles to be closer being here at least until welcomed our baby Mark place for digital offers. few decades). We are from Haas in 2004, Taylor been busy for us. We drivers in Manila. It has to family. My husband 2016. Please let us know Valeriy Povreznyuk, of to the family! We now Participated in compa- also helping Berkeley’s has built a career in took five months off to been a great career (and and I welcomed our son if you are in Dubai or can Kyiv, Ukraine, moved to have a boy and a girl.” ny’s IPO summer of 2013 sister campus, UC Mer- strategic insights and travel around the world personal) adventure! Ryan in early 2014. I have connect us with profes- JSC VTB Bank earlier and have built a world- ced, realize its ambi- research for Bay Area (well, 25 countries to Looking forward to the loved being a full-time sional or social circles!” this year as the head Tony Tai, of Beijing, class finance organiza- tious vision for campus tech firms Yahoo!, Twitter, be exact) and started 10-year reunion in 2015.” mom and cannot believe China, joined DHgate. tion for the post-IPO era. expansion and serving as and LinkedIn. two new businesses: advisors to the Transpor- Waterbridge Capital, a where the time has gone com as senior director Alessandra doing really 2006 as Ryan is now turning 1!” of marketing based in well and Bella enjoying tation Agency for Mon- Chris Thompson, of boutique investment Beijing City, China. For public school. Looking terey County, Caltrain, LA Walnut Creek, Calif., Brad Irby, MBA 05 advisory firm run by me, 2003 the past seven years forward to the 15-year Metro, and the Southern celebrates 12 years as and Nue, an internation- Manuel Bronstein, of Palo Tony worked in product reunion!” California Association of vice president and senior Bradley Irby, of Our Defining al street-food restau- marketing for Microsoft. Governments. financial advisor for Buenos Aires, Principles rant based in Capitol Alto, Calif., joined YouTube Confidence Jen Mayer, of San Fran- “I’ve celebrated many Merrill Lynch. He advises Argentina, without Hill in Seattle, run by my as head of consumer Attitude products this fall. Before 2004 cisco, Calif., updates, milestones since my clients on a full scope of reports, “It has husband. We love the joining YouTube, Manuel Rodrigo (Moreira) Bru- “After 17 years with the time at Haas, including categories ranging from been 1.5 years start-up life—the ener- was VP of product and mana, of Austin, Texas, Department of Trans- getting married to investment management since I founded my tech- gy, the problem-solving general manager at Zyn- Christina Page in 2010 to employee benefits. nology outsourcing (and there are constant ga, where he led games (and again, this time company in Buenos streams of problems to and platform teams work- legally, in 2014). Together Alice Vatta, of Rome, Italy, Aires, and it is growing solve), and the amazing, ing on “Poker,” “FarmVille,” we are parents to joined C3 Energy as the quickly. This area is a often unexpected sup- and “FarmVille 2,” among Thaddeus (born 2011) and VP of strategic clients in spectacular place for port we’ve received from other projects. Manuel William (born 2014). We 2014. C3 Energy is a soft- technical talent. our friends, families, Shannon Graham, MBA 03, with husband, Carlos, and kids Renata live in the Bernal Heights ware company that helps “We just spent our and communities. It is also an active investor (8) and Marco (5) and advisor to consumer area of San Francisco, utility operators realize second Christmas by Mary Francis, MBA 06 will be a while before tech companies including which has recently gained the value of the smart grid the swimming pool we have the time to do , of San of Credit, Leveraged Mary Francis, of San ZocDoc, Outpost Games, Keith Kilpatrick the nickname ‘Maternal (www.c3energy.com). in 90-plus degree another international Francisco, Calif., writes, Finance & Invest- Ramon, Calif., has ActiveHours, Faraday Heights’ thanks to the weather, and we are trip (we are just aiming “Fellow Berkeley MBA ments. In his new role prevalence of young kids. loving Buenos Aires. If been named corporate for six hours of sleep Bicycles, Zeal, Boosted 2005 10TH REUNION alumni, I am currently he manages a portfolio secretary and chief Boards, Voxy, Ekso Bionics When I’m not working on any classmates want to now), but we are enjoy- VP of product at Ninth- of approximately $2.0B. April 23–26, 2015 governance officer of (OTCBb: EKSO), Pixable behalf of transportation experience the southern ing ourselves.” Decimal, responsible for Previously, Valeriy led Chevron, effective May (acquired by SingTel), and agencies, I’m trying to hemisphere, just drop mobile advertising and the structured finance 1, 2015. In her new role, PlaySpan (acquired by pass on my love of all me a line. I hope to see Vijay Sakhrani is now measurement. A recently group for UkrSibbank of Alex Bauer, of San Francis will counsel the Visa). Before joining Zyn- things train and transit, everyone at the 10-year responsible for new launched product (Loca- BNP Paribas Group. taking Thaddeus to as Leandro, Calif., became reunion in April!” board of directors and business incubation, ga, Manuel spent about Rodrigo Brumana, MBA 04, with Alessandra and Bella executive director of

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MBA cont. 2008 his day job Billy ad- living in D.C. I started a ful and valuable to me in Amir was promoted to strategy, VC, and product infrastructure teams and ally, he celebrates two Deepak Goel, Our Defining vises startups including new job as vice presi- business development. senior manager, product management and is cur- projects, Chris has made years since co-founding Principles of San Fran- Crowdera and formerly dent of sales and project “Regarding the Haas management, digital rently at the Samsung a move within Google tally24, a Berkeley-based Beyond PlaySay Inc. (acquired by development at Borrego defining principles, it’s products. Most recently, Strategy and Innovation to a group working on tech company that cisco, Calif., Yourself customer services at informs, “I just Babbel). Solar. I’m excited to really hard for me to he was a principal prod- Center driving future natural language under- facilitates online booking Hewlett-Packard. Be- launched Kar- be back in California narrow my favorite down uct manager for Kindle technology strategy, cor- standing and artificial for service-oriented fore returning to HP, he maCircles (KC). Check it Matt Mathias of Sydney and looking forward to to just one. They’re all Fire. Amir interned with porate VC investments in intelligence.” businesses. was director of product out at http://www.kar- has been promoted to re- reconnecting with fellow great and two of them, Amazon while enrolled early-stage technology management and mar- macircles.com. On KC, tail operations manager Haas alums!” Question the Status Quo at Haas and has worked startups, and incubation Pete Thompson, of San keting at Agni Energy, people give and receive of Australia and New and Confidence Without in product management of new products. Francisco, Calif., an- Zealand for Google. He Will Wright, of Attitude, really resonate since graduation. nounces, “Chieko and I a startup focused in help for free. Find a per- Our Defining renewable energy from son, request an online/ has been part of Google’s Birmingham, Principles with me. I’ll have to pick Andrea Leewong an- are celebrating the birth biomass. team since July 2008. Ala., reports, Question the Confidence Without Simon Ru, of Burlin- nounces, “I recently left of our first child, Aiden, in-person meeting, and Status Quo then thank them for “After leav- Attitude as my overall game, Calif., writes, “My Intuit to join a startup born on December 12 in 2007 Damian Marano, of San ing McKinsey favorite though. It is the startup UpNest.com just Kimberly Petska, MBA 11, in S.F. called NerdWal- San Francisco.” Our Defining their help. When you Meghna Principles help others, you build Francisco, Calif., was pro- and moving to Berkeley brand of confi- raised $2MM seed fund- business director at People let. We are a website Confidence moted to VP of national Birmingham, I am now dence that has enabled ing. We are disrupting Against Dirty that provides content Darren Woulfe became Majmudar, of without your online reputation San Francisco, Attitude around various skills.” sales at The Coca-Cola running Pack Health me to found and lead a the $62B/year real es- and comparison tools to director of procurement Calif., joined Company, where he has (www.packhealth.com). successful, thriving, grow- tate commission market be a general manager for help people make better at Sungevity in fall 2014. Bonfire Communica- worked since 2006. Since We provide bundled ing business. Thank you, by adding much-needed the world’s largest green financial decisions. We’re It is his second career tions as the strategy graduating from Haas, support services for pa- Haas! I love Berkeley!” transparency to the cleaning company and hiring, so if you’re inter- advancement this year, director/senior associ- he also earned his JD tients living with chronic realtor hiring process. continue my personal ested, let me know!” as he was previously Benny Du, MBA 13 ate in December 2014. at the University of San conditions like diabetes Erik Kiewiet de Jonge, of Come check out why passions in green science promoted to senior man- Francisco School of Law. and cancer. It has been a Arlington, Va., was hired people are raving about and consumer goods. We Lindsey Lincoln-Nab- ager, strategic procure- Bonfire, a Lippincott Our Defining company, creates and great year for us having as director, business us on Yelp and please recently opened a LEED wangu, of Palo Alto, ment, at Recurrent Benny Du, of Principles Michael Varshavski, of grown tremendously and consulting, for Mar- help spread the word. platinum manufacturing Calif., joined HP’s M&A Energy in June. Daly City, Calif., Question the executes strategic Status Quo communications cam- San Francisco, Calif., having great patient im- riott International. As We will give your friends facility in Chicago, and it corporate development writes, “In 2013 paigns driving employee began work for Google pact. Thanks to Berkeley with his previous work an extra $500 rebate if houses the world’s largest team as an integration mid-September engagement and action. on its partnerships and colleagues who have with Deloitte Consult- they use our service and rooftop greenhouse man- manager, based in Palo Arup Banerjee, of San 2014, I made Since graduating from alliances team. Since he answered my questions ing, Erik will be based in mention you as the Haas aged by Gotham Greens. Alto. Lindsey and her Francisco, Calif., joined the transition from the Haas, Meghna has graduated from Haas, thrown from ‘out of the the greater Washington, connection.” Business is strong; husband and son Radius Intelligence in payments/e-commerce his career has focused blue.’ Also great news, D.C., metro area. Along look forward to all 2015 welcomed another baby March 2014 and serves as innovation space to worked in strategy, 2011 specializing in business on strategy, recently at my wife and I had a baby with his wife, Kristen, brings. Clean happy! boy this summer, Oliver the director of product enterprise IT/cloud Anuj Jenveja, MBA 08 development, culture HP and previously at daughter, Vivian James Erik welcomed their first Jason Dolan, of Oakland, “In addition to moving Lincoln-Nabwangu, born management. Addition- computing infrastructure change, and leader- Anuj Jenveja, of Las Ve- McKinsey. Wright, in September daughter, Louisa, into the Calif., was promoted to back to S.F. for the new July 17, 2014, and weighing ship development. gas, Nev., writes, “I have 2014. She is growing like a world in June 2014. senior account ex- role, I continue my travels 9 pounds 11 ounces. been working at Duetto, Nobie Yamawaki, of San weed, healthy and happy. ecutive and team lead at to see the world. Most David Saxe, of San a cloud-based predictive Francisco, Calif., was pro- Whitney and I are doing Eugene Lin announces, “I Hobsons—maker of the recently I visited Bolivia Nicole Sanchez, of Francisco, Calif., along analytics revenue strat- moted to regional senior well too.” joined Plum Organics as a Naviance college and to see the Salt Flats in Berkeley, Calif., writes, Haas Gear Store with two Haas MBA egy application for hotels manager, product and brand manager in career prep tool. Uyuni and mountain bike “In 2014, I founded Vaya trade marketing, Latin December 2014. Plum, a Consulting, dedicated to alums, Brian Milovich and casinos. I am the 2010 5th REUNION in La Paz.” America with PlaySta- public benefits corpora- supporting companies 06 and Brian Chuck SVP of Global Customer April 23–26, 2015 Hamza Khan, Our Defining 07, co-founded Calvera Success, which oversees tion. Nobie has worked tion, makes delicious of Dubai, Principles Tim Potter, of Fairfax, that are ready to diversify in product marketing for organic meals and snacks Confidence Va., writes, “Tim, Kylie, their workforce. Primarily Partners in 2010, a San deployment, onboarding, writes, “Still without PlayStation since 2011. for babies, kids, and Attitude and family relocated working in tech, it has Francisco-based real training, and support of Glenn Ballard, of San living large estate investment firm our customers.” adults.” He and wife, and racking up from the S.F. Bay Area already proved reward- Yuji Yoshimoto is now Jose, Calif., writes, Alicia Chan, MBA 13, live to Fairfax, Va. Looking ing, challenging, and fun.” focused on the acqui- “Recently celebrated the the miles at McKinsey in sition of apartment Joe Lazar, of Oakland, manager for Bain & in the Bay Area. Dubai, but considering forward to connecting Company in Tokyo, three-year anniversary of with Haas alumni in Arun Shekar, of San buildings. The company, Calif., announces, “My founding Marpé Finance moving back to the States which primarily sources boutique marketing Japan. Previously, he Arun Nair, of San Jose, this year. Other resolution the area.” Francisco, Calif., contin- worked as senior man- & Accounting, an ac- Calif., co-founded Re- ues building his career its equity from accred- agency just celebrated counting and finance for 2015: Learn Spanish. ager for Accenture. tailNext Inc. to provide Alan Wang reports, “Cel- in entrepreneurship and ited, high-net worth its fourth anniversary! advisory firm focused Say hello if you’re ever investors, recently My wife and I had our comprehensive in-store passing through. Mi casa ebrating 12 years with advisory services, add- 2009 on providing services to analytics to any retail Keller Williams Realty in ing mentor/advisor for acquired its eighth son, Sam, in October. So startups and early-stage es su casa.” % professional with data for Cupertino, Calif. Ranked Alchemist Accelerator to 20 OFF apartment building. far, so good—he’s a good Atul Agarwal, of Foster companies—outsourced CEOs/owners, operations, in the top 1 percent of his resume. Arun simul- All online orders sleeper!” City, Calif., was promoted CFO, 409a valuations, Kimberly Petska, of marketing, merchandis- Keller Williams agents in taneously leads Augment Use code ALUMNI William Sellman, of to senior director at Visa audit prep, IPO readi- San Francisco, Calif., Oakland, Calif., writes, Billy Leung, of San Inc. He was previously ing, store design, and loss announces, “I recently Northern California and Advisory as founder FREE shipping and FREE hat on orders of $75 or more. ness, and M&A support. prevention. The company, Hawaii.” and president, offering “Still a family practitio- Francisco, Calif., joined the director, strategy and Without doubt, the moved back to San www.haasgear.com ner in the East Bay; also Ingenio as the senior product management, celebrating its seventh Francisco from the East strategy consulting to Berkeley MBA gave me 2012 working with Stanford director of product since 2012. year, is at retailnext.net/. Coast to take a great early-stage startup firms the confidence I needed and entrepreneurs. Health Care to define management. Ingenio is to start my own consult- new role as a business Jose Ramon Alvarez Kyle Kearney, of Oak- Amir Pelleg, of Se- director with Method has over a decade of S545 Student Service Bldg, Berkeley, CA 94720 and expand the primary one of the largest peer- ing business. Addition- 510-642-7168 | [email protected] care network.” to-peer e-commerce land, Calif., announces, attle, Wash., continues Products (now People global experience in Chris Tar, of Saratoga, ally, the alumni network building his career at Calif., reports, “After www.haasgear.com marketplaces. Outside of “I moved back to the Bay has been incredibly help- Against Dirty, pbc) in S.F. North America, Asia, Area after three years of Amazon. In December, It’s a great opportunity to and Europe in corporate many years managing

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MBA cont. 2014, we were acquired trail race at the Javelina in the Client Solutions hard work. She lived her develop websites. IN MEMORIAM by Google[x] Life Jundred on November 1, Group. He interned with life courageously, on her My website is http:// Sciences. I continue to 2014, in Fountain Hills, BlackRock’s Global Mar- own terms, and always cathygoodwin.com. be involved with the Ariz. His wife, Michelle, ket Strategy Group while cared about the least I got into this from Barclay Simpson, BS 43, Business Leader as I started my new role at Liftware product and and sister Stephanie a student at Haas. privileged ones. She sup- marketing my first Chouinard & Myhre, Inc. working with the bright paced him for nine 15- ported many organiza- website, MidlifeCareer- and Philanthropist (CMI), an enterprise IT minds within Google to mile loops, each provid- 2014 tions, including a school Strategy.com and my Barclay Simpson, BS 43, a larger-than-life figure in services provider based in bring the Liftware to ing the much-needed for orphans in Peru. She book on relocation, business, arts, government, and philanthropy—and a Mill Valley (the company the next level and get support to get him to the was the most tenacious RelocationStrategy.com. passionate supporter of Haas and Berkeley—passed has extensive Cal the device into the finish. The race started person I have ever met, “For fun, I am a WNBA away November 8 at the age of 93. Simpson stood connections!). I’m on the hands of more people at 6:00 a.m. and Tony and the Berkeley MFE basketball fan. I’ve enthusiastically for economic innovation and social sales/business develop- who need it.” finished in 22 hours and community has lost a taken several improv progress, equity and access to education for young 44 minutes, coming in classes and last year I ment side of things as I role model and a great people, and excellence in diverse spheres from the look forward to growing Marius Rus, of Bucha- 58th place out of 511 friend.” started doing stand-up runners who started the Thomas Jones, PhD 77 comedy at open mikes in arts to business to athletics. CMI’s cloud solutions rest, Romania, joined Barclay Simpson loved Cal wholeheartedly. He CIT Restructuring, based race. In addition to com- Philly. Well, lots of practice and deepening 1981 and his wife, Sharon, have left an indelible legacy our partnership with in Bucharest and will be pleting his first 100-mile experience teaching working on turnaround race, he also earned the PhD Donald Smith, of undergrads and it’s not across the campus. You see it from the Simpson Amazon Web Services Dover, Mass., writes, (AWS). It has been a and distressed debt coveted sub-24-hour that different! I went on Center for Student-Athlete High Performance to the investing. belt buckle.” 1969 “The second edition of a cruise last summer to Berkeley Art Museum and Pacific Film Archive, and from undergraduate scholarships fascinating ride so far my book, Bond Math: and I’m learning new William Ziemba MBA Italy, Croatia, and to the Haas School of Business and the University Library. He and Sharon co-chaired 2014 The Theory behind the Greece. I live with two the Campaign for Berkeley, which concluded in 2014 and raised $3.13 billion from things everyday! Please 65, is the series edi- Formulas, published by feel free to reach out to Harsh Sinha, of San tor for World Scientific cats and a dog and do more than 281,000 donors. In addition to his campaign work, Simpson served two Wiley Finance, ‘dropped’ some volunteering me if you’d like to Jose, Calif., is now direc- BCEMBA Ekaterina (Kate) Matrosova, Handbooks in Financial terms as board president at BAM/PFA and as a UC Berkeley Foundation trustee. in November 2014. I’m (mostly online) for discuss any cloud-relat- tor of product for PayPal MFE 14 Economics and recently He also founded one of the world’s most successful firms, Simpson Manufacturing, 2006 still teaching at Boston animal rescue.” ed issues!” in San Jose. He previ- published The World University School of which builds structural connectors (Simpson Strong-Ties) that are the industry ously worked as head Colin Schmidt, of San Ekaterina (Kate) Scientific Handbook of Management.” 1999 standard. He was an advocate for equity and access—for employees at his plants, for Dennis Ducro, of of engineering for eBay Francisco, Calif., writes, Matrosova died tragi- Futures Markets (World young people from underserved communities in the Bay Area, and for the general Sydney, Australia, was Local Shopping. “My wife and I are living cally in February at Scientific Publishing Jeffrey Bohn, of San public. In 2006, he received the Chancellor’s Award in recognition of his many years recently promoted to in San Francisco with our age 32. She was a New Company, 2014). He is Francisco, Calif., reports, of leadership and service to Berkeley and the UC Berkeley Foundation. The Haas engagement manager 2015 three children (10, 10, 7). York-based credit trader the Alumni Professor “After many years of School of Business named him its Business Leader of the Year in 2005. In 2013, he for France’s BNP Paribas living in Tokyo, I am with McKinsey & Co. Gary DeBerry, of San I am still the executive Emeritus of Financial received the Berkeley Medal, the university’s highest honor, for his leadership and director for a nonprofit SA, a position she’d held moving back to San Francisco, Calif., took Modeling and Stochas- many contributions to society. Minnie Fong works at organization called since August. While a Francisco to set up a new job as director, tic Optimization in the Barc is survived by his wife, Sharon, seven children, six grandchildren, and four Korea’s #1 online America Scores. We help student, Kate and five Sauder School of Busi- GXLabs for State Street email marketing for great-grandchildren. retailer of Korean Lending Club starting level the playing field classmates took third ness at the University of Global Exchange, a new cosmetics, MEMEBOX, in December 2014. He for thousands of at-risk place among more than British Columbia, where entity created within as head of e-commerce previously worked as youth and have started a 50 rivals and first place he taught from 1968 to State Street focused on Cecelia Michael, BS 34 Arthur Benham, BS 50 Richard Cutler, BS 65 bringing Korean vice president, database new program to trans- among U.S. teams in the 2006. He is also a distin- trading platforms, risk Charles Newman, BS 37 Robert Cole, BS 50 Reynold Stelloh, BS 65 2014 Rotman Interna- solutions, and advisory cosmetics to the marketing, for Black- form asphalt public- guished visiting research John Keating, BS 39 Clay Petray, BS 50 Robert Wueste, BS 65 school playgrounds into tional Trading Competi- services. I have been Western market starting Rock while applying to associate at the Sys- Gregory Grossman, BS 41 Joseph Schwartz, BS 50 Harold Cannell, with the U.S. safe, green sports fields. tion, the largest event promoted to chief and starting the EWMBA temic Risk Centre, based Richard Croop, BS 42 Neil Fulton, BS 51 MBA 65 of its kind in the world. at the London School of science officer to Our Defining at Haas. George Pettygrove, BS 42 Edgar Knox, BS 51 Walter Guggenheimer, Daniel Lee, of Principles “Kate was a true inspira- Economics. He has au- oversee research and Donald Smith, PhD 81, with Hugh Steven, BS 42 William Low, BS 51 MBA 69 San Francisco, Beyond tion and good friend to development in the thored and co-authored rescue greyhound Dolce Robert Pomeroy, BS 73, Calif., reports, Yourself all the people around areas of data science Marina Kast, BS 43 Harold Warren, BS 51 MFE numerous publications, wearing a Patriots coat MBA 74 “After gradua- her,” says her classmate and risk analytics.” Barclay Simpson, BS 43 Allan McKillop, PhD 51 all of which can be found Edgar Steele, MBA 73 tion from the 2010 Li Sun, MFE 14. “She was at williamtziemba.com. Hancock Banning, BS 44 Mike Azcona, BS 52, always motivated and 1986 Mary Dee Karp, BS 44 MBA 56 Richard Harley, BS 74 full-time MBA/MPH Geoffroy Samarcq, of dedicated to anything Cathy Goodwin, of Janet Beard, BS 46 Douglas Hansen, BS 52 Stephen Schlesselmann, program in December New York, N.Y., works as 1977 she set her mind to. As Our Defining Philadelphia, Pa., Richard Houston, BS 52 BS 77 2013, I joined a tiny a VP at Bank of America Thomas Principles Executive Lee Halverstadt, BS 46, classmates, we worked announces, “After many MBA 48 Albert Chan, BS 53 Timothy Dorr, BS 78 medical device startup Merrill Lynch in N.Y.C. Jones, of Question the Education on many projects to- Status Quo years as a marketing Justine Roberts, MBA 78 making assistive After graduating from Seattle, Wash., Corinne Tollini, BS 46 Duncan Curl, BS 54 gether, and we achieved professor and research- 2009 Mark Ausen, BS 80 self-feeding devices for the MFE program in retired on De- Robert Cutherell, BS 47 Thomas Holmes, BS 54 so much more than we er, I’m working online William Cosgrove, people with tremor 2010, Geoffroy returned cember 31, 2014, Rajesh Shrestha of James Upp, BS 47 Richard Armstrong, BS 55 could have possibly with small businesses MBA 82 caused by essential to Goldman Sachs in the after 37 years at the Phoenix was promoted Norman Taylor, MBA 47 Paul Jones, BS 55 achieved without her.” that want to create a David Salazar, MBA 83 tremor and Parkinson’s equity strategies group, Foster School of Busi- to COO of Cigna Medical Robert Brorsen, BS 48 Harold Romanowitz, Says Linda Kreitzman, compelling online Willy Eng, BS 93 disease. Lift Labs had where he worked until ness at the University of Group, Cigna Healthcare John Jacoby, BS 48 MBA 56 executive director of the presence. I’m still John Cole, MBA 01 just launched its switching firms in June Washington. He held the of Arizona, in October George Johnson, BS 48 Ronald Lamarre, BS 57 MFE program. “Every- teaching via webinars, Ekaterina Matrosova, Liftware tremor-stabi- Tony Verdon, MBA 15, at the 2013. Boeing Professorship in 2014. He is responsible Stanley Louie, BS 48 Andrew Barbera, BS 58 lizing utensil (which thing she did, whether online workshops, and MFE 14 finish line of his first 100-mile Business Management for expanding and Dean Wright, BS 48 Paul Lipkin, BS 58 incidentally was my studying at Berkeley or speaking. I’m particu- Barry Alexander Moores, race with his wife, Michelle 2011 and is one of the most executing the group Paul Arenson, BS 49 David Rosier, BS 58 client company/project working at BNP or being larly passionate about BS 15 frequently cited authors practice’s operational Carol Auslen, BS 49 Michel Vacheron, BS 60 in Dr. Teck Ho’s Pricing Wilson Lee, of San Fran- with friends, Kate did it saving business owners Cornelius Lyons, Friend Tony Verdon, of San in both business ethics strategy. Edward Dermott, BS 49 Barry Silverman, BS 62, class). In September cisco, Calif., celebrates with the utmost passion, from schemes and Nancy Muller, Friend Francisco, Calif., “com- three years at BlackRock and stakeholder theory. Charles Nickles, BS 49, MBA 66 dedication, ethics, and scams when they Betty Porter, Friend pleted his first 100-mile MBA 51 Robert Schultz, PhD 64

34 BerkeleyHaas Spring 2015 35 In the Back

Haas Personal View Danae Ringelmann, MBA 08 Help others find

So far, we’re on track to achieve our vision. On Danae Ringelmann Indiegogo, 47 percent of campaigns that reach their co-founded Indiegogo in their passions funding target are run by women. Compare that to the 2007 with a mission to fewer than 15 percent of venture-backed companies democratize fundraising that have a female founder. Just take a look at JIBO, and has since helped to Solar Roadways, Black Girls Code, AxentWear, and propel the company into Lesbians Who Tech. the world’s largest Our commitment to equal opportunity extends to crowdfunding platform. our own team as well. We strive to recruit and retain Today, she leads employees who bring a collection of perspectives, Indiegogo’s industry backgrounds, and experiences to the day-to-day development efforts operations and culture at Indiegogo. Forty-five percent while steering the of our employee base and 43 percent of our leadership company’s employee teams are female as is 33 percent of our tech talent. culture and values The more our workforce reflects the diversity of our initiatives. global user base, the better we are able to meet the needs of our customers. Our Approach to Diversity in the Workplacee Gail Maderis, BS 78 Based on our experience starting and growing Indiegogo Workforce Diversity to a diverse team of 100+, here are some tips for fellow Biotech Executive There has been a lot of talk in the technology community entrepreneurs looking to set their businesses up for about what openness and inclusiveness mean in the success. Gail Maderis has made a workforce. While startups haven’t been a part of the 1. Incorporate diversity into your mission and values. planned gift to Berkeley-Haas dialogue much to date, we should be. Diversity is an Two of our company’s core values are authenticity and because she knows it’s a important conversation that all tech companies, large collaboration. When you have a universal mission and meaningful investment. “Haas and small, should engage in as leaders in innovation. core values that celebrate difference, your company will gave me a start in pursuing a If history repeats itself and startups account for 20 attract the widest pool of top talent possible. career that I love with the skills percent of all new jobs in the next five years (as we did Early founding teams rely on their 2. Start diverse. and ethos to both do good and in the last five) despite constituting only 3 percent of networks and extended networks to get the word out all companies, then one of the most impactful drivers of about new roles. If the founding team comes from similar do well,” says Gail. “I want my diversity progress in the workplace will come from new backgrounds, so will their networks. So start diverse. If legacy to be helping Haas businesses, not existing ones. you’re looking for a co-founder, go outside your friends prepare future entrepreneurs Indiegogo entered the conversation with our first and family to find someone from a different walk of life. If to pursue their passions.” Diversity Report in July 2014. Below I share how we’ve your team is diverse from the beginning, then as you grow worked to make diversity a catalyst to innovation. you’ll be able to reach a diverse group of networks from Whether you’re a leader within a large company or a which to hire. founder of the next big idea, I hope you find some helpful tips to be part of the change we all want to see. 3. Remove unconscious bias. It’s human to have biases. However, unconscious bias is a big reason companies fail Why Diversity Is Important to recruit and retain a diverse team. First, leaders need Simply put, diversity drives ROI. Morals and opinions to admit that they are biased. Next, they should update aside, diversity in the workplace has been proven to systems and processes to make sure no one person’s bias increase productivity, fuel innovation, generate better controls decision making. project outcomes, improve employee retention (and 4. Celebrate and reward difference. Diversity becomes reduce turnover costs), and deliver greater customer just a word if it’s not lived and rewarded. Every quarter satisfaction—all of which lead to better business results. we empower our team to give awards to colleagues For a company like Indiegogo—whose mission is to who uphold our values. When we’re facing a significant democratize access to capital by empowering all people challenge as a company, we solicit feedback from to change the world through funding what matters to everyone. We hold hack weeks every quarter that involve them—the importance of diversity goes deeper. We don’t our entire company (not just engineers) to solve problems just need diversity to innovate and grow; we are absolutely not on the roadmap, and we encourage people to shape dependent on diversity to achieve our long-term mission. our daily culture. Indiegogo’s customers are innovators, ideators, creators, and doers from all walks of life. Our open and At Indiegogo, we will continue our commitment to inclusive approach to finance (i.e., allowing anyone a equal opportunity and diversity. We have more work chance to raise money and make their dream happen to do to ensure our recruiting, culture, and retention rather than selecting which individuals get to use our practices are both inclusive and scalable as we grow. platform) is the very piece of our business model that With the foundation we’ve laid and a continuing focus, is disrupting finance. On Indiegogo, the people decide we know we’ll get there. We hope others will too. Further the future of Berkeley-Haas: which ideas get financed, not individual financiers or Share comments or feedback with me on Twitter financing organizations. @indiegogo and @gogodanae. planyourlegacy.berkeley.edu

36 BerkeleyHaas