The School of Business, Economics and Law 2010 ANNUAL MAGAZINE

The School of Business, Economics and Law at the University of Gothenburg, Vasagatan 1, Box 600, SE-405 30 Gothenburg, Sweden, +46 (0)31-786 0000, EFMD [email protected], www.handels.gu.se 2009 Graduates – What happened next?

Despite high unemployment and the financial crisis, business and economics students and law students from the School of Business, Economics and Law have had a relatively easy time entering the workforce. These are the results of the follow-up survey of the undergraduate students who graduated in 2009. In total, 472 persons were asked to participate in the study. The response rate was 70 percent.

Survey results 80 % of the students who graduated in 2009 had become employed within six months of having graduated. Graphic design & production: Frank & Earnest 87% of the law students and 86% of the business and economics students considered Photographers: Jonatan Fernström, Jeffrey Johns/School of Business, that they had very or fairly advanced work duties in their first job after graduating. Economics and Law, Johan Wingborg/University of Gothenburg, Robin Biddulph/School of Business, Economics and Law, 91 % of those who were asked felt that their work was entirely or partly related to Chris Steele, Michal Bednarek/Shutterstock, Yuri Arcurs/Shutterstock, their education. James Steidl/Shutterstock, Robert Paul van Beets/Shutterstock 60 % of those who were asked had obtained international experience by the time Printing: Billes Tryckeri EFMD The annual report is printed on environmentally friendly paper. they completed their education. Nordic Ecolabel 341 129 96 % would recommend the School of Business, Economics and Law to prospective Cover: 250 g MultiOffset students. Insert: 130 g MultiOffset The School The School of Business, Economics and Law is accredited by Cover photo: The photo was taken at the School of Business, is environmentally EQUIS - European Quality Improvement System, which is a highly Economics and Law in Gothenburg certified in accordance sought after stamp of quality that shows that the School's Photo by: Jeffery Johns with ISO 14001. research and education is of the highest international quality. Contents

Internationalisation, collaboration and sustainable growth...... 4 For me, courage is daring to fail...... 6 I felt truly inspired...... 9 Everyone is a source of knowledge...... 11 The years ahead will be tough...... 12 What I'm studying is absolutely right...... 15 A sense of pride that is contagious...... 16 With lots of engineers, get an ethnologist...... 19 Clear as a bell for industry...... 20 The students inspire me...... 23 I want to learn without blinders...... 24 This is what motivates me to get up in the morning...... 27 The School of Business, Economics and Law 2010...... 28

3 Internationalisation, collaboration and sustainable growth

Tomorrow's labour market is an international one and the School of Business, Economics and Law aims to prepare its students in the best way possible for that reality. That is why a decision was taken in 2010 pertaining to the Programme in Business and Economics: as of 2011, students will be admitted to three plus two years of study, which is equal to 300 credits it total.

tudents who are admitted are guaranteed placement in another culture and perform good deeds out in the world. one of the School’s nine master programmes, provided Changes have been made to the Programme in Business Sthat they first obtain their Bachelor of Science degree. and Economics in order to give the students a degree that is Once they have received their 2-year Master of Science competitive in the international labour market, regardless of degree, students who are interested may also obtain their whether the employer is Swedish or some other nation- (240 credits) Master of Science in Business and Economics ality. The School’s master programmes attracts students from degree (Civilekonomexamen, in Swedish). many different countries, which in itself provides valuable experience. A two-year Master of Science degree meets the Always international requirements of tomorrow's labour market and is valued The School of Business, Economics and Law has always by potential employers in many countries. Students who strived for internationalization. The School was founded are interested in working for international companies will because Gothenburg’s industrial companies, trading houses compete for jobs with newly graduated students from all and shipbrokers had pointed out the necessity of an inter- over the world. More and more of these students will have nationally focused academy and higher education for trade obtained a two-year Master of Science degree. and the legal system. Many languages were already offered in 1923, when the School was inaugurated. Internationalisa- Sustainability – a recurrent theme tion is becoming increasingly important and during 2010, Sustainable growth has been a recurrent theme during the the School has noticed an increased demand from Swedish year and it obviously also has international dimensions. In students. The master programmes offered at the School May, Björn Stigson was awarded the Assar Gabrielsson Pro- are all taught in English and in 2010 they attracted more fessorship. He is president of the World Business Council students with a Swedish undergraduate degree than ever for Sustainable Development (WBCSD), which is a global before. The Programme in Business and Economics' new organisation with more than 200 of the world’s largest com- English language track got off to a great start. With so many panies as members. Among other things, he is also an advisor students applying, the level of admission credits was very to the Chinese and German governments on sustainability high. During the year, as part of their studies, many students issues. Despite his demanding schedule, Björn Stigson has took advantage of the opportunity to obtain experience of already made a valuable contribution to the School.

4 Per Cramér, Professor of International Law and the new Dean of the School of Business, Economics and Law

He has met with more than a thousand students, given The School would like to work towards making sure lectures to the School's partner companies, and inspired that the full scope of the University’s offering is utilised the School to develop structures for sustainability issues to a greater extent than it is at present. During the year, within the framework of the educational programmes. researchers and teachers at the School participated in the In October, Al Gore (former Vice President of USA creation of the Master Programme in European Studies, and recipient of the Nobel Peace Prize) lectured at the which is offered by the Faculty of Social Sciences. School on the topic of sustainable capitalism. His visit Employees of the School are also very much involved in was sponsored by the Second Swedish National Pen- the Master Programme in Strategic Human Resource sion Fund, which is one excellent example of the value Management and Labour Relations offered by the Faculty provided by the School's close cooperation with industry of Social Sciences and a master programme in geography and society. Another example is the School’s Visiting offered by the Faculty of Science, to name just a few. Professor Programme, which is now in its third year. This programme greatly contributes to the School's efforts to Expanded Master of Laws Programme become more international. Financing from companies remains popular that recognise the value of internationalisation has ena- The School has itself grown in recent years by admitting bled more than 20 visiting professors from 12 countries more students to the Master of Laws Programme. Expan- to work at the School for a couple of months in 2010. sion of the programme was completed in conjunction They have provided inspiration and reinforcement in the with the 2010 admission of students. The level of admis- areas of research, education and cooperation with industry. sion credits and number of applicants to the programme remains high. From a national perspective, the School’s Award-winning collaboration with industry Master of Laws Programme distinguishes itself through The School has continual dialogue and many forms of its award-winning and progressive pedagogics, which, among everyday contact with its partner companies, of which others, includes close cooperation with practitioners. several also made a very concrete contribution in 2010 by A new management team also took over at the School providing co-financing for an application to VINNOVA. of Business, Economics and Law during the autumn. As a result of this, the School will conduct even more Per Cramér, Professor of International Law and former research into financial markets, thanks to several million Vice-Dean, is now the School's Dean. Olof Johansson- SEK in funding from VINNOVA. Several external part- Stenman, Professor of Economics and Mette Sandoff, ners are also involved with the School’s special initiative Associate Professor of Business Administration are the

on the subject of accounting. In 2010, the School was new Vice-Deans. awarded the newly-instituted collaboration prize by the University of Gothenburg for its unique collaboration with industry and society.

5 »for me, courage is daring to fail« Jessica Sollander Jessica Sollander attended school in China when she was a child. While there, she learned a different way of thinking. For example, you would never hear someone say, “I’m not good at math”. You decide for yourself just how good you want to be. If something isn’t working, you have to choose a different method. So, when Jessica Sollander started at the School of Business, Economics and Law and decided to become involved in just about everything, she had already set her sights very high.

ou can go pretty far just by knowing what’s going She meets with them at fairs and on visits to schools, on. A living example of this is Jessica Sollander, where she explains such things as the difference between Ywho is a student of the Bachelor Programme in business administration and economics. Logistics Management. She is also chairman of the Student Association's board, a board member of the University of Grew into the role Gothenburg’s students' union, a member of the Student Jessica Sollander’s involvement in the Student Association Association's Committee on Student Politics and Student also involves business skills. She primarily works with stra- Society and a student ambassador. tegic issues and is currently in charge of eight male board “I am great at optimising my time. Things may simply members. not take longer than necessary, because I just don't have “As chairman, I took on a role that was new to me. Also, time for that,” says Jessica Sollander. But, she also has everyone was older than I am and they all had so much another approach that is very compatible with her skills experience,” says Jessica Sollander. But, there was no need in efficiency. for her to worry. Everyone gave her a great deal of respect “I allow myself to make mistakes. I have absolutely no and she was allowed to grow into the role and learn grad- problem with that. And, I can easily allow myself to spend ually. Things didn't always turn out as she expected in the an entire morning sitting on the sofa watching TV if I feel beginning. But she had a lot of people around her willing like it,” she says. to provide their support. Then suddenly, she was responsible for making sure that other people got things done. Gets as much out of it as possible “I tried different methods and eventually figured out Jessica Sollander thought a lot about her own personality what worked best - if you give a person a task that they when it was time to select a programme of study. She is a already are very enthusiastic about, there will almost natural project manager and she is able to develop those always be a positive outcome,” she says. traits at the School. “Here, we learn leadership skills and how organisations Back to China work. There is a spirit of entrepreneurship that I like very Soon it will be time for Jessica Sollander to return to much. We all have a tendency to be slightly overenthusias- China, where she lived when she was a child. This time, tic. But, when it gets out of hand, I try to take some time she will be going there in order to write her thesis. It will to reflect and come back down to earth,” she says. be about leadership and how leadership changes when Many people would find it overwhelming to be involved switching to a different culture. The experience of living in so many activities. For Jessica Sollander, however, it was in a family where the parents have done just that makes it a conscious decision. She has decided to get as much as even more interesting to her. possible out of her time at the School. For Jessica, that means “It is certainly time to investigate this. Students are living the life of a student, getting involved as much as very attracted to China at the moment. I would like to possible and allowing herself to let loose and have loads of work there myself at some point. The question is, who fun before adulthood begins in earnest. And Jessica Sollander adjusts to whom,” says Jessica Sollander. During her years has fun when she is doing something. at the School, she has been able to establish many business contacts. Already working for real companies “It’s like having companies served to you on a silver Jessica already has one foot in the “real world” in her platter. But you need to move around a bit and decide role as student ambassador and through her position at which one interests you the most. But first, I would like HandelsConsulting, one of the Student Association's com- to take off for six months and do something completely panies. At HandelsConsulting, she is involved in the entire different,” she says. business process and conducts assignments for real companies. “I’m considering traveling around Africa with the Pink “I put in about 10 hours per week as a junior consultant Caravan and postponing adulthood a while longer. I think and the greatest benefit is being able to immediately put I can allow myself that. I've grown so much as a person into practice what I’ve learned through my education,” and achieved so much more during these years than I ever says Jessica Sollander. As student ambassador, she helps could have imagined,” she says. many high school students make the right choices.

7 managers shadowed in occupied with “putting out fires” and coping a unique study with decisions made by upper management. They are involved with many short activities What managers feel they ought to be doing and must quickly switch from one activity to at work differs from what they actually do on the next. There is very little change-over time a typical day. Rebecka Arman, researcher at and few opportunities for reflection. the School of Business, Economics and Law, Shadowing was the method of observation presented her dissertation on middle managers used in this study. The researcher closely Collaboration prize awarded in healthcare organisations. In her opinion, observed ten line managers at different to the School's Partnership before research prescribes what managers healthcare organisations in Western Sweden. Programme ought to be doing, more studies need to be Each manager was observed during a four- performed on what they actually do. The day period. The method makes it possible to The University of Gothenburg has recognised dissertation concludes that managers want observe behaviour that would not otherwise the School's successful work with business to work with strategic and long-term issues. be revealed through ordinary in-depth partners. The newly-instituted collaboration However, during a regular workday, they are interviews. prize was awarded to the School’s Partnership Programme together with Career Service and Alumni Relations. The prestigious prize is awarded to individuals or organisational units at the University of Gothenburg that have made significant efforts to facilitate collaboration with the community. When selecting recipients of the prize, the award committee is particularly interested in innovative types and forms of collaboration, which the Partnership Pro- gramme was able to demonstrate. “It was a nice surprise! Ten years of hard and well-structured work has earned us the trust of our partner companies. Today, companies know who to turn to when they want to get in touch with researchers or students at the School,” says Annelie Dagerklint, Manager of the Partnership Programme. She and her colleague, Ingmarie Karlgren, were responsible Researcher on location for making the programme what it is today. The School's Partner Companies acts as sounding board Senior Partners Associate Partners When it comes to change management, the ones in charge of the process · AB Volvo · AstraZeneca might sometimes try to push things along too quickly. When that happens, · Deutsche Bank · BRG Business Region · Elanders AB Göteborg AB there is a risk that some parts of the organisation will be left behind. In · Deloitte order to keep that from happening, Sahlgrenska University Hospital · Handelsbanken · KappAhl · Elof Hansson AB enlisted researcher Gill Widell to help develop the skills of its managers. · Region Västra Götaland · Ernst &Young · Göteborg Energi Since last April, Gill Widell has been working half-time at Sahlgrenska · SEB · Second Swedish National · Handelns University Hospital and Region Västra Götaland. Pension Fund forskningsstiftelse “I’m trying to help strengthen the strategic HRM processes that are work- · Sixth Swedish National · Hogia AB ing well, while identifying what seems to be in need of improvement. This Pension Fund · KPMG involves questioning and reformulating what is being done at Sahlgrenska, and · SKF · Port of Gothenburg · PwC AB using examples from research on other organisations,” says Gill Widell. · Stena AB · Stena Metall AB · SCA Hygiene Products · Swedbank · Stampen AB Importance of a neutral observer · Volvo Car Corporation “We live in a world that is extremely knowledge-intensive. Those of us that work with HR must also be aware of the latest research,” says Lars Rydhede, Senior Partners Tourism Director of HR and Communications at Sahlgrenska University Hospital. · Göteborg & Co Among other things, Gill Widell has visited all of the HR departments and · LFV · The Swedish Hotel & talked with the employees. Many of them have found it easier to talk to an Restaurant Association outsider than with their own manager. · The Swedish “Gill Widell has been an important sounding board for us. Together, we Tourism Research Institute have established a kind of ‘think tank’ where she plays the vital role of free- · West Swedish

thinker, without any bonds of loyalty to the organisation,” says Lars Rydhede. Tourist Board

8 »I felt truly inspired« Ingrid Skogsmo

Their knowledge of the cultural values, development and business approaches of different countries is like a goldmine. Guest professors from all parts of the world are helping the School’s partner companies gain new insight and understanding of the countries that are about to leave us in the dust.

ngrid Skogsmo is responsible for Group strategy at Looking forward to future visiting professors AB Volvo. She invited Ramnath Narayanswamy, Visiting The insightful conversation with Ramnath Narayanswamy IProfessor, to meet with the Group management team provided the Group management team with a clear concept to provide them with a unique opportunity to learn more of China's impressive progress. about India and China. “Ramnath Narayanswamy showed us just how goal- “We've had visiting professors from the School here oriented and powerful the Chinese Government is,” says on several occasions and we are very satisfied,” says Ingrid Ingrid Skogsmo. “Without question, it forces us to think Skogsmo. “Short-term, we’ve been able to apply what we about how we are going to be able to maintain the same learned already the next day. Long-term, knowledge from pace of development. It is incredibly valuable for us to be a source like this is invaluable,” she says. able to have a discussion with someone whose life's work Ramnath Narayanswamy leaves no one indifferent. revolves around the very same issues that we are struggling His energy and personality are spellbinding. with ourselves. We look forward to meeting with other “Ramnath Narayanswamy was able to adapt to our visiting professors in the future who can help provide us needs. Since there were just 10 of us, we sat around a table with new perspectives. Our interaction with the School and had a discussion,” says Ingrid Skogsmo. “He is incredibly of Business, Economics and Law is fantastic. Both sides

gifted at speaking off the cuff. Afterwards, I felt truly benefit greatly from this collaboration,” she says. inspired. It makes me realise that business professionals typically aren’t able to say a whole lot without relying on a traditional PowerPoint presentation!” she says.

Many wise insights Ramnath Narayanswamy shared his views on a number of issues that were brought up by the Group management team. The aim was to try to understand as much as possible about India and China, i.e. the culture of each country and how culture influences business practices. The management team also learned more about the political system of each country. Ramnath Narayanswamy pointed out certain differences, such as Indian idealism vs. Chinese pragmatism vs. Western rationalism. “We obtained many wise insights and above all, it was exciting to learn more about modern-day China’s historical roots,” says Ingrid Skogsmo. “Our understanding is coloured by the impression created of various types of media. Ramnath Narayanswamy had an entirely different filter, which was tremendously valuable. It is the Asian ‘twist on life’ we want to learn about. We shouldn’t assume that the same old truths still apply. The new economy is going to be guided by something entirely different that we must relate to,” she says.

9 Thomas Sterner takes on prestigious UN assignment The UN 's International Panel on Climate Change (IPCC) has started work on its new climate report. Thomas Sterner, Professor of Environmental Economics at the School was one if the researchers selected to participate in this prestigious assignment. He is one of the world's leading environmental economists and he conducts research on the design of political control mechanisms. Thomas Sterner New life in is a member of the panel's working group on measures. Nine Swedish researchers have been selected to work with the panel's fifth coastal communities climate evaluation. Three of them are from the University of Gothenburg. Enjoying champagne and freshly caught oysters in November on one of Käringön's piers attracts tourists from near and far in the middle of low season. This is just one example of how coastal communities in Sweden are being transformed.

Not far from there, on the dock at Marstrand, it's nearly deserted during

winter despite the idyllic atmosphere. What should be done to ensure that coastal communities remain alive? Why do some entrepreneurs succeed despite difficult circumstances? When communities that have traditionally effect of aid work in reality made their living from fishing and handicrafts move on to new industries, the changes are experienced in different ways. Sometimes, the exploitation of What happens when economic theories con- local communities creates conflicts. In order to support coastal communities cerning the legal regulations for ownership in their efforts to market themselves as attractive destinations, the research rights inspire aid agencies to support reforms project, Framtidskuster, got underway in 2010. It also encompasses coastal in poor countries? That is the question posed communities in Norway and Denmark. Researchers and communities build by Robin Biddulph of the Department of up a knowledge bank and can learn from each other. Human and Economic Geography in his dissertation, “Geographies of Evasion” pre- Power of attraction sented in June. Three harbours in the West Coast area of Bohuslän (Käringön, Marstrand and Research in human geography can com- Björholmen) are included in the new research project that is run by Mia Larson, plement more theoretical economic and legal Senior Lecturer at the Department of Business Administration. research by considering location-specific, “Harbors have a strong power of attraction and we are looking at how cultural, political and natural geographic

to make the most out of that in order to create growth,” says Mia Larson. factors. During a three-year period, Robin Biddulph monitored the development of two initiatives, Community Forestry and Systematic Land Titling in the Cambodian countryside. the Kyoto Protocol. She says that emissions The Community Forestry initiative aimed trading is a powerful legal instrument for at reducing poverty by formalising common environmental purposes, but that its full rights, is an approach that has been supported potential is not being utilised. There are by researchers such as Nobel Prize winner greater sustainability benefits to be gained. Elinor Ostrom. Meanwhile, researchers such Christina Olsen-Lundh is an advocate for as Hernando de Soto have supported the deciding total allocation based on desired concept of formalising private individual emission levels that are linked to climate ownership. Dissertation shows that the full goals. In her opinion, it shouldn't be based The dissertation describes how the initia- potential of emissions trading is on the level of reduction that you are trying tives were characterised by simplified and not being utilised to achieve. over-optimistic analyses of the Cambodian “Continuing to allow free allocation is also countryside. It also shows that there is a In her dissertation, Christina Olsen-Lundh, preferable. This makes it possible to manage systematic tendency for interventions to be a researcher at the Dept of Law, analyses the the sustainability concept's fairness perspective found where they can most easily be imple- legal structures associated with trade and regarding the intra-generational fairness within mented, rather than where they are most emission rights that exist in the EU, ETS and the system,” says Christina Olsen-Lundh. needed.

10 »everyone is a source of knowledge« Anders Sandoff

What are the drivers for sustainable urban development? A group of creative practitioners and researchers are trying to find good answers to that question. In the newly started project, Business-driven sustainable development, everyone is a source of knowledge and all are worth listening to in order to navigate correctly.

he project is one of five pilot projects that are Attracting delegations from all over the world part of Mistra Urban Futures, which started up The project looks at how cities can provide a platform for Tin 2010. The contributors are the School of discussions on sustainable entrepreneurship. Urban envi- Business, Economics and Law, IVL Swedish Environmental ronments can be a springboard for things like companies Research Institute, Business Region Göteborg, industry exporting environmental technology and environmental and other organisations. Mistra Urban Futures aims to systems. Good, easily accessible demonstration opportunities make a real difference to the environment and the lives of can attract delegations from all over the world. people in the world's cities by providing first-class, effective and relevant knowledge in close collaboration with Benefits sustainable companies practitioners and researchers. “Small and medium-sized companies are particularly important because they often have stronger ties to the Challenging opposition cities where they are located,” says Anders Sandoff. It is expected that a full 70 percent of the world's popula- “It is important to consider the social dimensions of tions will live in cities in 2050, which is close to three entrepreneurship. In Gothenburg, there are lots of com- billion more than today. Therefore, enormous investments panies where social entrepreneurship is a core element will be required during the coming decades in order to of their vision. How can urban development provide a manage urban growth in the world. This will involve both springboard for these companies as well?” he asks. challenges and opportunities for managing two of today's greatest threats: climate change and poverty. Sustainable urban development will play a key role here. Lately, industry's role has been viewed as increasingly important and many feel that industry must become more involved in the process. The pilot project, Business-driven sustainable development, is focused on how to use entrepreneurship as a driving force for sustainable urban development. Knowledge and experience is being systematised through extensive dialogue. Anders Sandoff at the Dept of Business Administration is one of the project managers. The results are intended to provide support for decision makers in politics, government and industry. “At the moment, we have a unique opportunity to act. We have a large unexploited area in central Gothenburg to do something with. How can we broaden the scope of urban development tasks so that they support companies with a sustainability profile? And, in what ways should various industry initiatives be able to influence urban development, even though they represent special interests?,” asks Anders Sandoff.

11 »the years ahead will be tough« Björn Stigson

12 Björn Stigson fastens his eyes on the students at the School of Business, Economics and Law. “In 40 years, there will be 9 billion people living on the planet who need to be able to live a decent life. In order for that to happen, we need to find other ways of using resources efficiently. The next 40 years are in your hands and it's going to be tough,” he says. During his time as visiting professor, Björn Stigson has already managed to spread his message to more than 1,000 students at the School and he hopes that it will have a significant impact.

jörn Stigson has gone from working with indoor technologies. In his opinion, in order to win the race, the climate in homes to his current task as president home economies will need to be transformed in order to Bfor the international network, WBCSD, which has create a demand for green solutions as a platform for being 200 of the world's largest companies as its members. The able to export. organisation provides a platform for companies to share “But, progress in that direction is much too slow. I'm their experience on sustainable development and promote frustrated by how sluggish the system is,” says Björn Stigson. business interests to decision makers throughout the world. “But, it's good that the race is on and that the pace is Björn Stigson is also Visiting Professor in Applied Corporate quickening. All I can do is just stand here on the sidelines Management at the School. and cheer. May the best country win,” he says. “My role at WBSCD is to reach out and I am an advisor to several governments throughout the world,” says Björn Wants to spread knowledge on these issues Stigson. “For the last 12 years, I've been holding discussions As a visiting professor at the School, Björn Stigson is with the Chinese Government. I also advise the German able to spread knowledge on these issues to students. Government. I suppose you could say that WBSCD is the “I've noticed that students become very interested leading voice,” he says. once they understand that this is about their own future. But, certain knowledge is still missing. The students need Striving to achieve sustainable development to be better prepared if they are going to go out into the The 200 member companies represent a considerable world and work towards achieving sustainable develop- economic strength. Together, they are in touch with half ment,” says Björn Stigson. “Being here and interacting of the world's population each day via their products. with students is how I hope to convince them of just “The organisation is very important,” says Björn Stigson. how important this is,” he says. “What we're seeing now is a world that is about to experience significant growth in the coming decades. In 2050, Conditions are good 85 percent of the world's population will be living in what Björn Stigson feels that the time he spends at the School we now refer to as developing countries. That's were the is being used very effectively. He acknowledges the advan- jobs are going to be. Our planet will have limited resources tages of being able to reach out and raise awareness. and a limited ability to cope with emissions. It's all about “I'm trying to encourage the School's management striving to achieve sustainable development and identify- team that they should create a programme focused on ing the system solutions required for a world with limited sustainable development,” says Björn Stigson. “The resources,” he says. School of Business, Economics and Law in Gothenburg is a good size in terms of being able to implement changes. The Green Race I believe that the conditions here are much better than Björn Stigson explains that the leading countries are now they are elsewhere. The School is known for being at the

in a Green Race to create low carbon, resource-efficient forefront,” he says.

About Björn Stigson

Björn Stigson is President of the World Business Council for Sustainable Develop- others. He previously worked at Kockums, ESAB and Fläkt. He has also been Vice ment, WBCSD. He is also involved in boards and committees that act as advisors President at ABB. Björn Stigson is an alumni from the School and he was recently to the Chinese Government, the US Congress, the Prince Albert II of Monaco awarded the Assar Gabrielsson Visiting Professorship in Applied Corporate Man- Foundation, the IEA Energy Business Council (EBC), the Veolia Sustainable Devel- agement. He currently lives and works in Geneva, Switzerland. opment Advisory Committee and the Siemens Sustainable Advisory Board, among

13 Trade researchers gather at the School In November, the Nordic Retail and Wholesale Conference (NRWC) was held at the School of Business, Economics and Law. The conference was hosted by the Centre for Retailing. Slightly more than 130 researchers on retail- A shared ing issues from the entire Nordic region gathered to exchange ideas and present their studies. responsibility “Research on retailing is growing and a lot of stakeholders are involved who are interested in promoting research on retail and How will mankind manage sensitive environmental systems that are wholesale trade. At this year's conference, a owned by everyone, such as the oceans, the atmosphere and large wide range of approaches, methods and theo- forest areas? In order to study that issue, Thomas Sterner, in coopera- retical perspectives were highlighted,” says tion with Nobel Prize winner Elinor Ostrom was awarded SEK 15 million Lars Walter, Head of the Centre for Retailing from Formas. Competition for the funding was tough. at the School. The first NRWC was held in 2008. The The world's environmental problems create a need for research on initiators were the Swedish Retail and how to cooperate in the best way. Wholesale Development Council and the “The problem is that we no longer have 30 years to sit around talking Hakon Swenson Foundation. Interest and about it. We need to act now,” says Thomas Sterner. “Cooperation is participation in the conference has signifi- needed in such areas as how fishing should be conducted. We struggle cantly increased since then. with such things as incentives, fairness and distribution effects. Which Lena Hansson at the Centre for Consumer fishing rights should prevail? How do you build confidence so that others Science at the School was one of those who don't cheat?” he asks. shared their research. She is studying accessi “If you have a fish farm, it is obvious that you wouldn't take up all the bility in stores with a focus on older consumers, fish. But,when it comes to our oceans, that is precisely where we are which is a topic of great interest at the moment, headed. At this level, the system is much more complicated and it places since Sweden in 2010 is supposed to be acces- greater demands on human cooperation,” says Thomas Sterner. sible to everyone.

Important issues The climate is perhaps the area where the distribution conflicts between rich countries and poor ones are the most difficult. Thomas Sterner is driven by his desire to apply his research to important issues in society. “Right now, Swedish people live well. For the most part, we are well- fed, warm and healthy. With those basic needs met, we have capacity for trying to solve world problems like this one,” says Thomas Sterner. “For a poor person living in Calcutta, it's not so easy. That's how I think about it,” Anders Borg visited the School he says. Anders Borg, Sweden's Minister for Finance, visited the School on 19 February and every ensure that their message doesn't get distorted seat in the Malmsten auditorium was taken. or lost along the way, which can happen Students and researchers came to hear his when communication occurs via several thoughts on Sweden's financial situation and players. Therefore, companies have much to future challenges. The emphasis of his talk gain through creative marketing, such as was on taxes and labour market policy. And, events linked to a particular food, joining the biggest question of all was, of course: together to start an association in order to How has Sweden been affected by the crisis? Creative marketing important provide each other with tips and advice, or Anders Borg feels that Sweden has dealt with to small companies cooperating on sales and product exposure. the crisis better than others. However, in These are the conclusions of a project involv- order to stay prosperous, we need to restore Small-scale food companies could win signifi- ing researchers from the School of Business, public finances. Additionally, he said that we cant market share by emphasising the value- Economics and Law, the Swedish University need to be the best when it comes to knowl- added that they provide. But, they need to also of Agricultural Sciences and University West. edge. We also need to be more productive and work longer during our careers.

14 »what I'm studying is absolutely right« Catti Ciborius, student

“By taking more fish from our oceans, we are able to report better numbers and growth – at least until all the fish are gone and everything collapses. What value have we created by that?” This was the question posed by Al Gore to students at the School of Business, Economics and Law, who had gathered to hear his lecture on sustainable capitalism.

very seat was taken in the School's largest audito- This prevents them from seeing the long-term effects. rium when Al Gore visited the School. Al Gore Al Gore talked about the problem of overfishing, which Estrongly advocates sustainable capitalism, i.e. emphasised this point very well,” says Catti Ciborius. capitalism that strives to maximise long-term economic growth while integrating environmental, social and gov- Not a “feel-good” factor ernance issues into strategies, risk assessments and reward David Blood, Senior Partner of Generation Investment systems in particular. According to Al Gore, the short- Management, the company that he started along with term nature of today's form of capitalism is the greatest Al Gore, emphasised that sustainable capitalism is not a obstacle to sustainable capitalism. Al Gore was joined on “feel-good” factor. Rather, it has to do with profitability. stage by the following individuals, who helped emphasise He explained that the companies that focus on the long the importance of these issues: Björn Stigson, President term and take an overall approach, which is the founda- of the World Business Council for Sustainable Develop- tion for sustainable capitalism, are also the most profitable. ment and Visiting Professor at the School, and David David Blood's company is now cooperating with business Blood, Senior Partner of Generation Invest Management, schools in USA in order to spread knowledge on sustain- where Al Gore is chairman. Eva Halvarsson, CEO, Second able capitalism. Swedish National Pension Fund, acted as the moderator. Catti Ciborius, who is now in her final year of the A topic for business schools Master of Science Programme in Management, was one Björn Stigson also stressed the importance of focusing of the students who managed to get one of the coveted seats. more on sustainability issues at business schools. This is “I think it is amazing that the School succeeded in get- necessary in order to bring about change and in order to ting Al Gore to visit here. When you hear such an influ- be able to compete with countries like China, which has ential person speak on an issue that you also happen to be now taken the lead in the “the green race”, primarily by studying, the importance of it all really starts to sink in,” investing in wind and solar energy. says Catti Ciborius. For Catti Ciborius, Al Gore's lecture was confirmation of the importance of what she is studying in terms of Profitable sustainability in the long term creating a good future. When it comes to sustainability issues, Al Gore empha- “I went away from the lecture with the feeling that sised the importance of considering the entire value what I'm studying is absolutely right. Listening to Al chain. All too often, the wrong things are measured. Al Gore really helped clarify the topic. Major issues like this Gore explained that you need to look at everything with have a tendency to feel a bit “wishy-washy” when you a longer perspective. In other words, sustainability doesn't study them in your own little world,” says Catti Ciborius. need to be profitable right from day one. Catti Ciborius “Al Gore encouraged us to keep the discussion alive by agrees. challenging our professors and present-day economists.

“I think a lot of companies have trouble looking at I believe that we all felt inspired to do just that,” she says. profitability in a different way than they are used to.

15 »a sense of pride that is contagious« Gudrun Baldvinsdottir One of Sweden's best-selling books on management accounting is the textbook, “Den nya ekonomistyrningen", from the School of Business, Economics and Law. It is used at most universities in Sweden. Other confirmation that the School is at the forefront in accounting includes: receipt of the “Teacher of the Year” award, excellent course evaluations, strong ties to industry, many publications and large research grants.

mployees of the Dept of Business Administration's recognised for their efforts. They get excellent course Accounting Group have every reason to feel proud. evaluations and have won awards, such as "Teacher of ETheir accounting courses are among the most the Year". popular in Sweden. There is a high number of applicants “The teachers who work here think out of the box and the students are very satisfied. In addition, employers are and keep themselves up-to-date, which of course rubs off practically fighting over recently graduated students. Almost on the students,” says Kristina Jonäll. “For example, they all of them already have jobs lined up before completing quickly obtain skilled employment as soon as they their studies. But, the School also makes sure to hold on to a enter the workforce,” she says. few of its very best students for postgraduate studies, which The international competence of the School's teachers is one way of ensuring that there will be enough PhDs to makes them much sought after in the rest of the world as teach future generations. For example, Viktor Lundberg, well. For example, they have provided opinion statements to 25 years old, was encouraged by his advisor to apply for the European Commission and the International Accounting postgraduate studies just six months after having entered the Standards Board (IASB). work force. He has now been a PhD student since Septem- ber 2010. Nordic cooperation “The School of Business, Economics and Law is one of The Accounting Group is also part of the Nordic PhD the most reputable schools around. It feels great to be back Program in Management Accounting. This is a cooperative in this intellectually stimulating environment. I enjoy having effort with four other universities in the Nordic region to the opportunity to influence things, as well as having time provide courses and supervision to postgraduate students. for reflection,” says Viktor Lundberg. “There is also an open- Since it started up, course participants from approximately door policy that prevails. We encourage one another and 40 universities in a dozen or so countries have filled 250 there is strong support from the group,” he says. available seats. A similar effort will be made in the area of financial accounting. It's in the air Viktor Lundberg seems quite satisfied with his work- Expanded Master Programme place, which pleases Gudrun Baldvinsdottir, Head of the Starting in autumn 2011, the Master of Science Programme Accounting Group. in Accounting will enable students to fulfill the educational “All of us who work here feel a sense of pride and that requirements for later on becoming a chartered accountant. feeling has existed in the Group for quite some time. It's And, in 2010, researcher Kjell Johansson at the Department contagious, really. It pushes us to continually develop in of Law presented the first dissertation on accounting law. order to remain at the top,” says Gudrun Baldvinsdottir. He explains that the subject is growing in importance due “Here, you get brought up with the right attitude. It's in to increasing internationalisation. the air and those who have been here for a while hand The future also looks bright due to successful funding it down to the new ones,” she says. Gudrun Baldvinsdottir efforts. In 2010, the Accounting Group was awarded SEK identifies some of the important success factors: 19.46 million in funding from Stena AB, the Richard C. “Years ago, our professors put a lot of effort into building Malmsten Memorial Foundation and the Torsten Söderberg up a wide network of contacts in Gothenburg industry and Foundation. With that in mind PhD student Viktor Lund- we are now very well established,” says Gudrun Baldvinsdottir. berg looks forward to his next few years at the School. “We also have a lot of good ambassadors. One of our col- “I hope I will be able to help shed some light on our leagues is the person who has worked with changing the world. I think that many more would be interested in pur- most accounting systems at companies throughout Sweden. suing postgraduate studies if they were aware of how fun

He is a bridge between us and industry. Another colleague and stimulating it is,” says Viktor Lundberg. is one of Sweden's leading accounting experts. We are at the forefront because we're never afraid to try something new. At the same time, we are secure in knowing that we can also rely on our established traditions,” she says. Facts on Accounting at the School of Business, Economics and Law 40 % of business administration students choose accounting as their concentration Dedicated teachers Number of student essays per year: 150 Kristina Jonäll, Assistant Head of the Group, also points Number of courses: 40 out just how dedicated the teachers are. They have a high Number of faculty and staff in the Accounting Group: 40 and 15 associated Of which: 3 Professors level of expertise and always give much more than what 3 Associate Professors is required of them. The teachers enjoy their work and are 14 PhD students

Assignment from the Swedish Management of Innovation will study cooperative efforts where the transition from initial concept to market has Consumer Agency Together with three universities in the been successful. It will also focus on effec- Researchers at the Centre for Consumer Netherlands and one in Austria, the Institute tive cooperation between functions (such as Science (CFK), have conducted a study on for Innovation and Entrepreneurship at the development, manufacturing and market) at behalf of the Swedish Consumer Agency on School recently received a two-year grant for individual SMEs and effective cooperation consumer choice in the markets for fixed the research project, Management of Innova- within company networks and in internatio- telephony, mobile telephony, banking, insur- tion. The project is about the management nal contexts. ance, electricity and dental care. The study of innovation efforts in small and medium revealed that consumers are uninterested, they enterprises (SMEs) and between such enter- lack adequate information and they are loyal, prises. The project covers all aspects of the which means that they do not make active innovation process: invention, development, choices in the markets that were studied. manufacturing, market entry and scale-up. Running processes together with a strategic partner in a value chain or network can be complicated. Therefore, the research project NEW BOOK ON OPEN INNOVATION More and more companies are choosing to open up their development efforts by bringing in external parties - this is typically referred to as open innovation. The concept is starting to take hold in the business world and in academia. It is also the subject of a new book by researcher Björn Remneland at the Department of Business Administration. The book shows how established companies can strengthen their internal efficiency and improve the quality of innovation by opening up their innovation processes and working across boundaries. This is illustrated through a number of success stories from various sectors. The new approach to R&D challenges the traditional views that such Sport as business efforts should be kept confidential. “Today, companies realise that they are not able to attract the best talent and there is Swedish football is losing international competitiveness. Harald always someone outside one's own company Dolles, Professor of International Business and an expert on who knows more,” says Björn Remneland. sports management, has analysed why.

For slightly more than one year, Harald Dolles has been a visiting professor at the School. His focus is on the internationalisation and professionalisation Conference on the global of sports, the integration of sponsors' marketing strategies with international management theory and the ecological aspects associated with major events. service sector Together with Stockholm University's Professor Sten Söderman, he has In 2010, the RESER (The Resilience of the analysed why the Swedish football league's (Allsvenskan) total market value Global Service Economy) conference cele- corresponds to between just one-third and one-sixth of the value of other brated its 20th anniversary. For the first time major European clubs. ever, Sweden hosted the conference via the “Swedish football produces an abundance of talented players, but all of School. RESER is an interdisciplinary Euro- them quickly move abroad,” explains Harald Dolles. “And top players from pean network of social science researchers abroad aren't interested in playing in Sweden either,” he says. who are interested in the service sector. The 2010 conference highlighted the A network of “Value Captures” in professional club football trend that economic value is increasingly The two researchers have identified the value-generating activities in profes- being created through the production of sional club football by creating a network of “Value Captures". Among other services, or from service production in con- things, the network reveals deficiencies in the management of Swedish foot- junction with advanced manufacturing. The ball clubs. Harald Dolles explains: challenge will be understanding how and “In Germany, there was concern over the professionalisation of club where such value is created. management for quite some time. In the 1980s, a university programme in Sport Management was launched and students who graduated from the programme currently hold top positions. In Sweden, no such programme exists. Why not set up that type of master programme in Gothenburg? It would fit the image of both the city and the School quite well,” he says. 18 »with lots of engineers, get an ethnologist« Sven Hemlin

Steve Jobs knows how to foster a creative environment that is conducive to product development in a company. For example, he allowed a bathroom designer to design computers. That turned out to be a huge success. Also at the School of Business, Economics and Law, there is interest in learning more about how creative environments can stimulate new ideas and innovation.

reativity and innovation have certainly become “The environment should be relaxed so that everyone has buzzwords during the last five years. Creativity is fun together and is comfortable enough to express their Cthe basis for innovation and it is fundamental to opinions,” says Leif Denti. “There can still be a certain economic development. In the new economy, it will be amount of tension and competition between the team ever more important for Sweden and the Western world members, so that there is motivation and energy propel- to increase own creativity in order to not be overtaken by ling them forward. Furthermore, for research environments countries like China and India. For the time being, Sweden in knowledge-intensive organisations, the team manager's has managed to remain at the top, as evidenced by its number expertise is also important,” he says. one rating on the innovation barometer for Europe. “Managers who reach beyond established limits also “We have world-class universities, but loads of research achieve better results ,” says Lisa Olsson. “For example, this articles are now coming from China. So, we simply must might involve holding meetings at other locations than you become even better,” says Sven Hemlin. normally would. New environments are stimulating. Employees should also be given the freedom to discover A pat on the back their own ways of achieving their goals,” she says. Sven Hemlin, Lisa Olsson and Leif Denti are psychologists “For example, a manager might allow a new, young at GRI, Gothenburg Research Institute at the School of employee to decide for herself what she would like to do in Business, Economics and Law – an interdisciplinary institute the next work phase. This provides both freedom and respon-

that conducts research on creative environments, among sibility, which stimulates creativity,” concludes Lisa Olsson. other things. What is the best way of fostering a creative work environment? “Something as simple as a pat on the back and telling someone how good they are has a huge impact on our creativity,” says Sven Hemlin. “It is easy for employees to feel like they are buried in work and that their efforts are closely scrutinised by others. It feels like an uphill battle and people need encouragement,” he says.

Invest wisely The research group is looking at how managers of working teams can provide and optimise environments that promote creativity. “Best of all is when you are able to start from scratch when forming a working team, to have it tailor-made,” says Sven Hemlin. Competence is important. You need to identify individuals with a passion for the task that the team is trying to solve. True passion fosters creativity. It is also good if the team is heterogeneous - both young and old, women and men. If there are a lot of engineers in the group, you should also get an ethnologist. According to the research group, the

climate of the working team is also critical to its success.

19 »clear as a bell for industry« Jan-Eric Sundgren

The School of Business, Economics and Law's new Programme in Business countries, which contributes to the international atmosphere. and Economics, to which students are admitted for three plus two years, “Internationalisation is the most important gets thumbs up from industry. Jan-Eric Sundgren, Senior Vice President at thing that has happened in academia during AB Volvo feels that internationalisation and better alignment with the the last 10 years,” says Jan-Eric Sundgren, Senior Vice President at AB Volvo. He is European higher education system are among the most important things responsible for public and environmental to have happened in the world of academia in recent years. affairs and a member of AB Volvo's Group Executive Committee. “This gives students an education that is compatible with society's he change that was made to the Pro- This means that after three years of studies and and industry's need for greater expertise. The gramme in Business and Economics completion of the bachelor's degree, students two years at an advanced level, which is what Tis in line with the 1999 decision are guaranteed a place in one of the two-year the master's programme is, will provide us taken by the Swedish Parliament to follow the Master of Science Programmes at the Graduate with students who are better at making Bologna model*, and the primary purpose is School. But, students are also free to conclude analyses, problem solving and taking initia- to make sure that graduates of the School their studies after obtaining a bachelor's degree. tive. They will also be better prepared to obtain a degree, which in the long-term, is Students also have the option of taking a break apply their knowledge to real-life problems competitive in an international labour market. before continuing on with Masters programme, and they will have obtained experience from Students who are interested in working for as long as they start at the master's level within working in teams with students from other international companies will compete for jobs six years of the date when they started in the parts of the world,” he says. with newly graduated students from all over bachelor's programme. The School also still the world. More and more of these students encourages students to investigate other options Higher level of expertise makes will have obtained a two-year Master of Sci- for obtaining a master's degree from a univer- students winners in the business world ence degree. And in many smaller Swedish sity elsewhere in the world. In order to do so, Jan-Eric Sundgren points out that Volvo is just companies, it is necessary to have the skills however, students must apply and compete one of many Gothenburg companies inter- required for working with international with others for such a placement. ested in recruiting individuals with a higher partners in today's global market. All of the Graduate School's master pro- level of expertise and a global background. Admission to the Programme in Business grammes are international. They are taught in “Without question, we are interested in hiring and Economics is for three plus two years. English and students come from many different individuals who not only hold a bachelor's

20 »clear as a bell for industry« Jan-Eric Sundgren

degree, but who also have obtained an advanced Increased competition sharpens the School's international contacts, which will education and master's degree as well. We are educational selection also have an impact on research,” he says. also interested in hiring individuals with a dif- Increased global competition means that the ferent nationality, such as those who come School's educational programmes must con- Staying on top from India or China. We need people with tinue to maintain a high level of quality. And, “Trade and industry in Gothenburg will ben- knowledge of their own country as well as an they must also strive for continual improvement. efit from efforts to make the School's master's understanding of the Swedish culture, who are At the bachelor's level, the quality of education programmes internationally competitive. interested in remaining in Sweden,” says must enable the School's students to compete Attracting foreign tuition-paying students puts Jan-Eric Sundgren. “The reverse also applies. internationally. It must be possible for them to great demands on the School. But, if this is We are interested in Swedish students who get accepted to attractive master's programmes done right, the School will come out a winner,”

have studied abroad for a period of time and in other countries, and be able to perform says Eric Sundgren. have returned to Sweden with greater knowl- well. edge and experience of one of the countries “In the long term, I hope that internation- where we have operations. This initiative alisation will lead to more exchange on certainly increases the supply of skilled the teaching and research side as well,” says labour,” he says. Jan-Eric Sundgren. “That will strengthen the

In 2010 the School decided on a new admission to a bachelor's degree after three years. Students also have *The Bologna Model its Programme in Business and Economics. Starting the option to obtain a Master of Science in Business and Sweden's current education and degree structure is based in 2011, admission is for 180 plus 120 ECTS credits. Economics (240 credits, Civilekonomexamen, in Swedish) on the Bologna model, which came into effect on 1 July Students admitted to the Programme are guaranteed once they have completed the master's programme. 2007.The Bologna model applies to 45 European countries placement in the three-year bachelor programme Students must commence studies at master's level within and it aims to promote: (linguistic or general track) as well as placement six years of the date when they started in the bachelor's - student mobility between European educational systems in one of the School's two-year master programmes. programme. and labour markets With just one application, students have the opportunity - employability of obtaining a bachelor's degree and a master's degree. - Europe's competitiveness and attractiveness as a continent Students have the option of concluding their studies with of education.

21 Europe's first SAP in European Studies. The programme is Lighthouse Institution offered by the University of Gothenburg's Faculty of Social Sciences and is also suitable Together with Helsinki Metropolia University, for students of the School of Business, Eco- the School of Business, Economics and Law nomics and Law. The programme provides was named Europe's first SAP Lighthouse in-depth knowledge of, and analytical ability Institution. Since 2005, the School's Centre to, understand processes associated with Christina Ramberg revises for Business Solutions has been working to European integration and Europeanisation. classic book on civil law integrate business solutions into the education. The central courses address important European Having been appointed as a SAP Lighthouse challenges and dilemmas such as: economic The 21st edition of the book on civil law, Institution is confirmation that the School's and political integration, environmental Civilrätt, was released in autumn 2010. training in the business information system, management and conflicts, individual rights/ At the same time, the book celebrated SAP, is high quality and at the forefront in obligations and access to European citizenship. its 100th anniversary. Professor Christina Europe. Ramberg of the Dept of Law was respon- As a SAP Lighthouse Institution, the School sible for reviewing and updating the book will become a knowledge centre in the Nordic prior to its new release. This was quite an region. It will also be involved in developing honor, since the book is considered a classic curricula and projects at the global level. and it is one of the most read books in the Furthermore, the appointment gives the Master of Laws Programme. School the role of serving as a link between “Working on this book was a big respon- universities and industry in SAP's global sibility, since it spans such a large area - civil academic initiative, SAP University Alliance. Programme in Business and law in its entirety. It also targets those who “Students learn what it's really like working Economics – now with an are reading legalese the first time,” says with business administration and they make Christina Ramberg. When it comes to legal contact with many potential employers, which English language track language, she takes a firm grip. enhances their employability. We can already Starting in autumn 2010, yet another European “I'm a big fan of modern language. Lan- see today that students graduating from the language was added to the linguistic focus guage should be understandable to the reader. School with practical experience in business areas of the School's Programme in Business Since this is one of the first law books that information systems are very attractive on the and Economics: English. The other languages students are exposed to, I think labour market and they are landing very good in the linguistic track are: French, Spanish, it is even more important that the language jobs,” says Johan Magnusson, Head of the German, Japanese or Chinese, where the stu- is updated,” says Christina Ramberg, who Centre for Business Solutions. dents combine their business and economics has already noticed that students with the studies with linguistic studies. It is also still older edition are switching to the new one. Master Programme in possible to select an analytic focus instead of “The updated version is a result of European Studies a linguistic focus. The English track proved teamwork with my colleagues. They have to be very popular and the level of admission been very helpful in the areas where I lack During the year, researchers and teachers at credits for autumn 2010 were even higher cutting-edge expertise,” says Christina the School participated in the effort to create than they were for the general track. Ramberg. a new master programme: Master Programme

Programmes in the second cycle within High level of admission credits Educational offering 2011 the Graduate School (Master) The School's programmes are in strong demand and the levels One term of study is equal to 30 higher education credits. The bach- Taught in English, comprise 120 credits. for admission credits are high. As of autumn 2010 there are elor level consists of the first three years of study. The following two Master of Science in: new selection groups for those who apply based on their high years are advanced level/graduate studies. This is followed by the Accounting school grades. Group 1 consists of students who are applying postgraduate level. Economics based on their original high school grades. Group 2 consists Finance of students who have done additional work to improve their Programmes within the first cycle (Bachelor) Innovation and Industrial Management grades. Most students are admitted in Group 1. Maximum Programme in Business and Economics, 180 credits + 120 credits* International Business and Trade points are currently 22.5 (20.0 + 2.5 merit points). It is also still General or linguistic track (English, French, Spanish, German, Knowledge-based Entrepreneurship possible to be admitted based on results from the Swedish Japanese or Chinese). Logistics and Transport Management Scholastic Aptitude Test. Master of Laws Programme (LLM), 270 credits* Management Marketing and Consumption Admission credits for second selection, autumn 2010: Bachelor Programme in Logistic Management, 180 credits Grp 1 Grp 2 Programme in Environmental Social Science, 180 credits PhD Programmes Programme in Business and Economics Single subject courses Comprised of licentiate degrees and doctoral degrees. Provided within all the departments at the School. General ...... 20,50...... 20,29 The School has a wide range of single subject courses. These English ...... 21,20...... 21,04 courses are provided by five of the School's departments: Business * Starts in the first cycle and is completed in the second cycle. French ...... 19,65...... 20,58 Administration, Economic History, Economics, Human and Economic Spanish ...... 19,59...... 19,68 Geography and Law. German ...... 19,17...... 18,65 Japanese...... 19,30...... 19,71 Chinese...... 19,80...... 21,60 Bachelor Programme in Logistic Management ...18,85...... 19,42 Master of Laws Programme ...... 21,30...... 21,42 Programme in Environmental Social Science ...... 16,40...... 18,67

22 »the students inspire me« Anna Broman Olasdotter

They are inquisitive and they have thousands of questions for which answers cannot be found in the law books. Is it dangerous? Have you ever been threatened? How much overtime do you work? During their time at the School, every law student has the opportunity to meet a handful of lawyers working in different areas. This is unique to the School of Business, Economics and Law, where there is cooperation with industry already during the first term in the Master of Laws Programme.

nna Broman Olasdotter works at the Swedish "This is a very demanding administrative task,” says Filip Economic Crime Authority. She is one of several Bladini, initiator of this effort and Associate Professor in civil A practicing lawyers who invites new law students law. “But, it's worth it. I'm convinced that our method will to visit their place of work. This gives students insight into enable students graduating from the Master of Laws Pro- what a working day can be like for a practicing lawyer. They gramme at the School of Business, Economics and Law to also get the chance to ask questions and get a better feeling settle into their professional roles more quickly,” he says. of the atmosphere. Besides hosting study visits, lawyers from different types “Before I started working here, I thought that economic of firms visit the School to hold guest lectures. Students also crime was really boring. Now I think that this area is incredi- get to solve a case on behalf of one of the larger law firms. bly interesting. I could have made that discovery a long time “Cooperation with industry is an important component ago if I had also been able to get the same type of practical of the education. It provides teachers and students with a experience as today's law students at the School of Business, common platform for how the practice works. And, that Economics and Law,” says Anna Broman Olasdotter. then forms the basis for critical review and analysis of the law as well as the profession,” says Filip Bladini. Access to a wide range of exciting jobs During a visit from students, Anna Broman Olasdotter Show great interest explains how an investigation is actually conducted. She Anna Broman Olasdotter looks forward to receiving new feels that the most important thing is for students to gain talent at her workplace. exposure to working life as soon as possible so that they can “It is fun working with students. They are so inquisitive experience the full range of exciting law jobs. and hungry for knowledge. With prosecutor work, new “There is an incredible amount of knowledge that simply things are popping up all the time that you need to be able doesn't exist in the textbooks, so it is difficult to fully learn to see with fresh eyes. The students are a nice complement about the profession in that way. In addition, laws change all to those of us who have been working for a long time and the time and it is impossible to fully master a particular type have acquired a lot of experience. The discussions about of legislation. Sure, students need to spend a great deal of investigations benefit from this mix,” she says. time reading law textbooks in the beginning. But then you “I find it very satisfying to meet students and tell them need to dare to look beyond the literature and start learning about the type of work that I do. They show a great deal of a method,” says Anna Broman Olasdotter. interest. That inspires me,” says Anna Broman Olasdotter. She is particularly glad when students demonstrate that they Three hundred meetings to schedule have read books and newspaper articles, so that they are able The School's focus on practical experience means that each to discuss and ask questions about various types of economic

student makes six visits to a practicing lawyer during the crimes when they come to visit. first term. In total, approximately 300 meetings need to be scheduled.

23 »I want to learn without blinders« Juan Carlos Chavez

Juan Carlos Chaves is used to a high tempo. He runs an advertising agency at home in Mexico City and he is also pursuing a career as a musician. Consequently, he doesn't have a lot of time left over for studies. But, the Executive MBA is a very well-structured programme. It is provided on a part-time basis with lectures every third week. Because of that, he feels that it is anyway possible to work and study at the same time. Furthermore, he believes that it is important to constantly look for new experiences.

nd, Juan Carlos Chaves chose to study at the “The teachers do not try to force any established mana School of Business, Economics and Law in gement theories upon us. Instead we are allowed to seek AGothenburg precisely in order to gain new our own truths through philosophical discussions on experiences. He believes that big cities such as London different topics.” and Mexico City are more similar than they are different. Sweden and Gothenburg, on the other hand, are genu- Music as a gateway to marketing inely different and Juan Carlos Chaves believes that one As a teenager, Juan Carlos Chaves started the band, must constantly strive for breadth in both education and Dogma, at home in Mexico City. When it was time to experience. release the band's first record, they decided to start a “You need to know everything about everything,” record company. They gradually began to arrange con- he says with only a hint of irony. Although he is still a certs and festivals and the company devoted itself more young man, he is currently working on his second masters and more to design and marketing. They joined in the degree and is already pursuing a second career. pitching process for the design of the dairy giant San “Of course I’ll benefit from my Executive MBA when Marcos’ products and, to their surprise, they won the I enter into new business activities. I also have new tools to competition. work with. However, the things that I learn from being in “That was a huge account and we didn’t even have an a new environment are equally important.” office,” explains Juan Carlos Chaves. San Marcos formed the foundation for their advertising agency, which has Open to new ways of thinking since grown and now has branches in several cities. Now,

One attraction of the Executive MBA is the people in there is even a newly opened design office in Gothenburg. the group. Here, there is a wide span when it comes to age, area of interest and nationality, however the participants have at least two things in common – a high level The Executive MBA programme is a part-time English language manage- of ambition and an abundance of professional experience. ment education that takes 21 months to complete. The entry requirements Juan Carlos Chaves feels that he is learning a lot, both are high. The course admits a maximum of 25 people who have already from the participants and the teachers. Not least, he is come a fair way in their careers and who have extraordinary drive. The participants come from different countries, which provides an inter- learning a great deal about himself and how he interacts national perspective on leadership and business culture. For the same with the group. Juan Carlos Chaves is positively surprised reason, the course includes spending one week in China and one week by the fact that there is a great deal of focus on developing in India, among other things. an independent way of thinking.

Soft variables critical for international business negotiations

How important is cultural distance when it comes to business relationships? In her dissertation Ellinor Torsein has interviewed small and medium-sized Swedish companies that conduct business negotiations with international counterparts. In particular, she looked at whether the negotiators consci- ously tried to adapt to their international counterpart in order to bridge the cultural distance. If so, she attempted to learn more about how that was done. In her study, she looked in part at Norway, a country that is considered to be culturally similar to Sweden. She also looked at Spain, where the cultural distance to Sweden is considered to be large. As it turned out, the differences between the History helps Norwegian and Spanish business practices were not as big as one might have expected. The two areas that Ellinor Torsein found to be most critical to business relationships were us look ahead communication and personal relationships. The economic history subject area benefits from financial crisis. “Soft variables are what determines In such times, the interest in the subject grows dramatically. Without whether a business negotiation will be success question, it is possible to obtain a deeper understanding of current ful or not,” explains Ellinor Torsein. The study developments by studying history, but only to a certain extent. also showed that it is not at all uncommon for business relationships to develop into true Susanna Fellman, newly appointed Professor of Economic History explains: friendships. “Every era is unique, but they still have certain things in common. For example, the regulatory institutions are similar in many ways. But, is it rea- sonable to expect that a financial crisis can be avoided by studying history? No. It doesn't work that way,” she says.

New Professor of Economic History Susanna Fellman previously worked at the University of Helsinki. Her dissertation on the emergence of a managerial profession describes how company management developed in parallel with the Finnish industrialisation. She has also studied Nordic antitrust and competition policy Book on food tourism from a historical perspective. More attention is being given to food and A donation from the Torsten and Ragnar Söderberg Foundation meals when marketing particular locations made it possible for the School to recruit a Professor of Business History. and in destination development. Producers, Susanna Fellman feels that there are great opportunities to develop here. politicians and tourist organisations have “Economic history is a rather small subject area in Finland. At the started to realise that food and meals can be School I have a larger scientific platform and. I have also identified inte- used as a strategic tool for attracting visitors. resting possibilities for collaboration with other departments, where we In other words, tourists sometimes travel for can complement each other's research in a good way,” she concludes. the sake of eating. This phenomenon is called food tourism. “Many places have a lot of potential to develop a unique position by emphasising Two new honorary doctors of the international trade agreements in the their history, culture, landscape and not least General Agreement on Tariffs and Trade of all, their food traditions,” says Professor The School appointed two new honorary (GATT), in the book, Trade in Goods. Lena Mossberg at the School. She and Inger doctors in 2010. Professor Kjell Grönhaug of the Nor- Svensson, Business Strategist, have written Professor Petros C. Mavroidis of the wegian School of Economics and Business a book on food tourism in Västra Götaland. University of Columbia, City of New York Administration has contributed to the devel- The West Sweden Tourist Board provided and University Neuchâtel is one of the opment of the Dept of Business Administra- support to the project, since it recognised the world's leading experts on International Eco- tion at the School of Business, Economics and need to raise general understanding of how a nomic Law, which is the area of international Law through his research and editorship. On region can strategically work with different law that has to do with international trade. several occasions, he has served as expert or food projects in order to promote destination One particularly important example of Pro- opponent, as well as lecturer within the bach- development. fessor Mavroidis' contribution is his analysis elor and postgraduate programmes.

25 Swedish Championship in Business Admin- Mandatory students' union fee istration and Economics. Four teams made it abolished to the finals, where the team from the School won first prize. The team consisted of Martin The mandatory students' union fee was Ahlin, Joakim Tiberg and Erik Larsson. abolished in conjunction with changes that The Swedish Law Championship is a com- were made to the Swedish Higher Education petition in which students from the six Master Ordinance. This makes student membership Winners of Swedish National of Laws Programmes in Sweden plead a case in the Student Association voluntary. Despite Competitions before Justices of the Supreme Court. Robin the change, 55 percent of the students at the Palmgren and Jonas Öqvist won in the cat- School elected to join. There are just as many Once again, students from the School won egory, “Best Plaintiff Team". Rebecka Budell benefits associated with membership in the both the Swedish Championship in Business and Jenny Gustavson from the School also Student Association as there were before. Administration and Economics and the Swed- competed as a defendant team. Both teams However, those in charge of the association ish Law Championship. There were 17 teams performed so well that Gothenburg was must now become even better at promoting from various colleges and universities in the appointed “Best Location". these benefits. The Student Association has a positive outlook on the future. It has built up an organisation based on voluntary participation and firm contacts with industry.

students start up HandelsMarketing In September, a group of entrepreneurial marketing students started up the new company, HandelsMarketing. The company is owned by the Student Association. It provides Among gas cans and marketing students with opportunities to work on assignments from industry. The company currently has ten employees, but it is still growing and the company's market a carton of fish strategists have noticed that more and more customers are showing an interest. Jakob No matter where they went, they were met with laughter; two tall, Hemming, CEO of HandelsMarketing tells light-skinned Swedish students in the African bush. John Kärrbrink and about one of the company's assignments: Oscar Hellman decided to write their thesis with an adventurous twist. "We have, for example, conducted a brand Their thesis on management accounting at the Vi Agroforestry Programme, analysis for a travel agency. This involved which runs projects around Lake Victoria in Africa, required patience, evaluating the agency's core values, creating expertise and adaptation. The purpose was to analyse a NGO and investigate target group profiles and identifying smart whether it was possible to improve governance in such a complex communications solutions. The travel agency environment. was very satisfied with our work,” he says. “We looked at governance from a broader perspective, not just how When visiting customers, Jakob Hemming metrics and other control mechanisms are used,” says John Kärrbrink. “For has noticed that the School of Business, Eco example, we participated in coffee breaks to really get a good sense of the nomics and Law has a strong brand image. organisational culture” he says. Both students obtained a new perspective on "Customers are very positive and they their own comfortable lives while traveling around to interview managers think it is great that students are so commit- and field workers as part of their thesis work. ted and ambitious,” he says. “I remember when we visited a farmer and his family. In order to get there, we had to squeeze into a small vehicle carrying 16 people and 14 full gasoline containers, as well as a carton of fresh fish,” says Oscar Hellman, They kept in touch with their thesis advisor via Skype, which required them to sit on the roof of the village's tallest building in order to connect. “We are very satisfied, both with the academic result and the results we could provide to the organisation. We also got a terrific personal experience

out of it,” concludes John Kärrbrink.

26 »this is what motivates me to get up in the morning« Chris Steele

The aim of more and more aid projects is to start independent enterprise in poor countries. For a few entrepreneurial students at the School of Business, Economics and Law who have started up a vehicle business in Ghana, this is exactly the idea. They are putting all of their spare time into the project and they feel greatly rewarded by the fantastic feeling of being able to share knowledge and experience with others who are then able to help themselves.

ocial entrepreneurship refers to entrepreneurs who Knowledge that lasts a lifetime have innovative solutions to social problems based on The students that work with BUV Ghana do so on a non- Sbusiness methods. At the School, they have done a bit profit basis, but the goal is for the project itself to be profit- more than simply read about it. driven. “Social entrepreneurship is the future,” says Fredrik “All of the money that we make will be used to build an Andersson. He is one of the entrepreneurial students behind educational institute for future entrepreneurs, as well as a the BUV (Basic Utility Vehicles) Ghana project, which will garage for the vehicles,” says Chris Steele, who is from USA make it easier to transport goods and people across Ghana’s and one of the students involved in the project. “We’re also rural areas with the help of custom-built three-wheelers planning to send two Master’s students to Ghana in 2011,” (BUVs) that can cope with difficult driving conditions on says Chris Steele. bad roads. A BUV has 95 percent fewer parts than a conven- “Now, we just need more companies to invest in a tional delivery van and costs about a quarter of the price. future for Ghana's men, women and children,” says Fredrik “We provide entrepreneurs in Ghana with the oppor- Andersson. “Money can be donated to various organisa- tunity to lease a vehicle and pay for it over a three-year tions, but there is so much more that can be done and social period,” says Fredrik Andersson. “They use the vehicle for entrepreneurship is definitely one of the ways to go,” he says. jobs they seek out themselves locally, such as transporting “We give these entrepreneurs in Ghana knowledge that sand and water, school children or sick people,” he says. lasts a lifetime and that can be passed on to future generations,” says Chris Steele. “I have a real passion for the project. Profitable to be a BUV driver The feeling of being able to help these people in Ghana to By making these important transports possible, the project grow is what motivates me to get up in the morning,” says

will substantially improve the local living conditions. How- Chris Steele. ever, the ripple effect is even greater. Drivers typically make twice the amount of an average income, which means that they are able to spend more money on local goods and provide additional financial support to their families. “There is a good foundation among the population The Master of Science in Knowledge-based Entrepreneurship when it comes to entrepreneurship,” says Fredrik Andersson. is one of the nine Master Programmes at the Graduate School, “Fishing is such an example. Those who are able to, set off all taught in English. fishing early in the morning in order to sell their catch later in the day,” he explains.

27 The Management team: Vice-Dean Olof Johansson-Stenman, Dean Per Cramér and Vice-Dean Mette Sandoff

The School's Management

The Faculty Board at the School has overall Per Cramér is the person in the management Christer Lundh, Professor responsibility for content, quality and alloca- team with primary responsibility for contacts Lena Mossberg, Professor tion of resources within education, research with society, industry and the University Mette Sandoff, Associate Professor and PhD education. of Gothenburg. He is also responsible for Students (1-year mandate period) Kristina Hansson, HHGS In 2010, Rolf Wolff left his position as personnel, finances, infrastructure, etc. Olof Hanna Johansson, HHGS (through 30 June) Dean. The Faculty held an election for the Johansson-Stenman is the Dean's deputy. Alexander Edgren, HHGS (as of 1 July) remaining mandate period of 1 October He has special responsibility for issues Lisa Andersson, HHGS, PhD student (through 30 June) 2010 through 30 June 2012. Per Cramér related to research. Mette Sandoff has special Anna Wallerman, HHGS, PhD student (as of 1 July) was appointed as the new Dean and Olof responsibility for issues related to education. Employee representatives with rights of attendance Johansson-Stenman became Vice-Dean. and the right to express an opinion Members of the Faculty Board Hanna Astrid Igerud, OFR-S Mette Sandoff was elected as a new member Per Cramér, Professor, Dean, Chairman Anna Wahle, OFR-S of the Faculty Board and was also appointed Olof Johansson-Stenman, Professor, Vice-Dean, Roger Ljungvall, SACO to the position of Vice-Dean by Per Cramér. Deputy Chairman SEKO, vacant Inga-Lill Johansson, Associate Professor

The Advisory Board

The School's Advisory Board consists of Members of the Advisory Board Johan Malmsten, Chairman, Richard C. Malmsten selected individuals from the public and pri- Pär Östberg, Senior Vice President, AB Volvo (Chairman) Memorial Foundation vate sectors who provide assistance to the Lena Apler, CEO, Collector Finance & Law AB Björn Stigson, recipient of the Assar Gabrielsson Professorship School's management team on strategic issues. Tore Bertilsson, Executive Vice President & CFO, AB SKF Tomas Brunegård, President and CEO, Stampen AB M. Johan Widerberg, Executive Vice President, Handelsbanken The dean of the School is a permanent mem- Per Cramér, Dean, School of Business, Economics and Law ber. The vice-deans and the chairman of the Eva Halvarsson, CEO, Second Swedish National Pension Fund Student Association are co-opted members. Anders Jansson, President and CEO, Stena Metall AB

28 The Management team: Vice-Dean Olof Johansson-Stenman, Dean Per Cramér and Vice-Dean Mette Sandoff

Organisation University of Gothenburg

The School´s Faculty Board Administration

Property Service

Dean The Advisory Board International Office Vice-Deans

Faculty Office External Relations

Department of Department of Department of Department of Department of Gothenburg Institute for Section for the Section for Business Economic History Human and Economics Law Research Innovation and Programme in Graduate School Administration Economic Institute Entrepreneurship Business and Geography Economics

Centre for Centre Centre for Centre for Retailing GMAT Centre Regional Analysis for Finance Consumer Science

Gothenburg Centre of School of Executive Globalisation and Centre for Tourism Education Development

Centre for Business Solutions

Centre for Business in Society

Centre of International Business Studies

29 Figures 2010

Income 2010, total SEK 436 million Costs in 2010, total SEK 417 million

Government grants Out of government grants, Staff SEK 224 million, 54% Personnel costs, including salary SEK 256 million, 58% SEK 153 million refers to grants Shared university facilities of PhD students and educational for undergraduate education and and libraries, SEK 65 million, 16% grants is SEK 244 million. This is Individual grants and sales SEK 103 million to grants for Premises SEK 50 million, 12% an increase of 4 percent compared SEK 147 million, 34% research and PhD education. Other operating costs to 2009. For the item, “Shared Commissions SEK 29 million, 7% Government grants increased SEK 55 million, 12% university costs” the School’s 17 percent compared to the prior Study funding SEK 20 million, 5% portion of the university library Other sources SEK 3 million, 1% year. “Individual grants and sales” Depreciation and interest is SEK 25 million. include external research grants SEK 3 million, 1% totalling SEK 113 million and income Structure of income 2008 2009 2010 from the sale of materials, the lea- Sek million sing out of premises, etc. “Commis- Financial outcome in 2010 sions” relate to income from com- Government grants 197 (54%) 219 (51%) 256 (58%) missioned research and education. Sek million Donations, commissions and sales 159 (44%) 207 (47%) 176 (41%) Income 436 Other income 6 (2%) 7 (2%) 3 (1%) Costs 417 Total 362 433 436 Net surplus/deficit 18

”Making Sense of Design Work – a research program within ”Commercial cities and the European Market 1619–1860. Major grants design management exploring designers´ and design buyers´ Part 1. Development trends for port cities, hinterland and perspectives”, SEK 3.6 million, Torsten Söderberg´s Foundation. merchant houses. Part 2. Pre-industrial trade development, social and economic mobility”, SEK 2 million, Jan Wallander Support to finance market research at the Centre for Professor Ulla Johansson, Business & Design Lab. and Tom Hedelius Foundation and the Tore Browaldh Foundation. Finance, SEK 9 million per year for ten years, VINNOVA ”International Insolvency Law and Company Law”, Associate Professor Christina Dalhede, Dept of Economic History. (SEK 3 Million), the School´s Senior Partners Finance - Deutsche SEK 3.44 million, PRI Pensionsgaranti. Professor Rolf Dotevall, Bank, SEB, Handelsbanken, Stena Finans, Swedbank - Dept of Law. ”Economic incentives and the design of the welfare state”, (SEK 3 Million), and co-financing from the School and theU niversity “Political Participation and Governance in Africa”, SEK 1.77 million, Ragnar Söderberg´s Foundation. Professor Lennart of Gothenburg (SEK 3 Million). SEK 3.1 million, Sida. Professor Arne Bigsten, Dept of Economics. Flood, Dept of Economics. Sida Environmental Economics Programme, SEK 73 million, Support for research and education within the Centre for ”Recruitment and validation in the Swedish Armed Forces”, Sida. Associate Professor Gunnar Köhlin, Dept of Economics. Tourism, SEK 2.75 million, Göteborg & Co Träffpunkt AB SEK 1.75 million, the Swedish Armed Forces. PhD Petra Adolfsson, Gothenburg Research Institute. “Strategic advice/Helpdesk services to Sida on Environment (SEK 1.05 million), The Swedish Exhibition & Congress Centre and Climate Change”, SEK 21.2 million, Sida. PhD Anders Ekbom, (SEK 0.2 million), the West Sweden Tourist Board (SEK 1.5 million). ”Use of Violence and Modern Military Professionalism”, Dept of Economics in consortium with the Centre for Environment Dept of Business Administration. SEK 1.5 million, the Swedish Armed Forces. PhD Karl Ydén, Gothen- and Sustainability (GMV) and the Swedish University of Agricultural ”National and Local Responses to Transformation for Sus- burg Research Institute. Sciences (SLU). tainable Development”, SEK 2.73 million, Sida. PhD Margareta ”A Legal Study of Leave to Appeal to Swedish General and Support for research within accounting, SEK 19.46 million, Espling, Dept of Human and Economic Geography. Administrative Courts of Appeal”, SEK 1.44 million, Ragnar Stena AB (SEK 12.5 million), Torsten Söderberg´s Foundation ”Relevant Capabilities in a Globalized World”, SEK 2.73 million, Söderberg´s Foundation. Associate Professor Eric Bylander, (SEK 5.76 million) and the Richard C Malmsten Memorial Foundation Ragnar Söderberg´s Foundation. Professor Arne Bigsten, Dept of Dept of Law. (SEK 1.2 million). Dept of Business Administration. Economics. ”Research Cooperation between Sweden and the University ”Human Cooperation to Manage Natural Resources”, ”Sustainable Intermodal Supply Systems for biofuel and bulk of Dar es Salaam (UDSM) – Integrated Natural Resources SEK 15 million, the Swedish Research Council Formas. Professor freight”, SEK 2. 66 million, the Swedish Transport Administration. Management”, SEK 1.4 million, Sida. Associate Professor Gunnar Thomas Sterner, Dept of Economics. PhD Jonas Flodén, Dept of Business Administration. Köhlin, Dept of Economics. ”Learning for Collaborative Energy Efficiency in Urban ”Globalization of Resistance: Influences on Democracy ”Managing Overflow”, SEK 2.5 million, Jan Wallander and Tom Residential Areas”, SEK 1.25 million, the Swedish Research Coun- Advocators in Civil Society in the South”, SEK 10 million, the Hedelius Foundation and the Tore Browaldh Foundation. Professor cil Formas. PhD Ander Sandoff, Dept of Business Administration. Swedish Research Council. Associate Professor Mikael Baaz, Dept Barbara Czarniawska, Gothenburg Research Institute. of Law, in collaboration with researchers at the School of Global ”Natural resources and ethnic violence in Darfur”, ”Interregional Cultural Experience Network”, SEK 1.11 million, Studies at the University of Gothenburg. SEK 2.4 million, Sida. Professor Ola Olsson, Dept of Economics. EU Interreg. IV Öresund – Kattegatt – Skagerack. PhD Mia Larson, Dept of Business Administration. Support for the Graduate School, Centre for Tourism and ”Structural changes in the financial industry – Banks’ strategic development, SEK 7.8 million, Richard C Malmsten adaptation to regulatory changes”, SEK 2.35 million, Vinnova. ”Women's work during early industrialisation – construction Memorial Foundation. Professor Ted Lindblom, Dept of Business Administration. and reality.”, SEK 1.1 million, the Swedish Research Council. PhD Ann Ighe, Dept of Economic History. ”Consumer Logistics: Understanding mundane use of ”Support for Centre of International Business Studies”, container technologies for mobility in consumtion and its SEK 2.3 million, Torsten Söderberg´s Foundation. Dept of Business ”Customer and agent initiated intermodal transport chains”, relevance for sustainable European Cities”, SEK 7.23 million, Administration. SEK 1.1 million, Logistics and Transportation Foundation. Professor the Swedish Research Council Formas. Fil dr Daniel Normark, Centre Arne Jensen, Dept of Business Administration. for Consumer Science. ”Towards a common EU regulation of circular migration – a legal analysis”, SEK 2.25 million, the Swedish Council for Working Support for strategic development of the finance subject ”International Technology Transfer through R&D by Swedish Life and Social Research. Professor Per Cramér, Dept of Law. area at the School of Business, Economics and Law, TNCs in Developing Countries”, SEK 4.2 million, the Swedish SEK 1 million, Foundation for Economic Research in West Sweden. Research Council. Associate Professor Inge Ivarsson, Dept of Human ”Entwind, phase II”, SEK 2.15 million, IVL Swedish Environmental Centre for Finance. and Economic Geography. Research Institute. Associate Professor Håkan Eggert, Dept of Economics. ”Business models and industry logic in district heating utilities”, SEK 4 million, Svensk Fjärrvärme AB. PhD Anders Sandoff, Dept of Business Administration. The Adlerbertska Research Foundation awarded the School Wallander scholarship was awarded to Klas Rönnbäck, ”Leadership and organization of the Swedish video game of Business Economics and Law postdoctoral scholarships Dept of Economic History, funding his research for three industry - a study of technical competence, creativity and in support of research on an overall approach to sustainable years. profit”, SEK 3.6 million, the Swedish Council for Working Life and Social Research. PhD Peter Zackariasson, Gothenburg Research development. Scholarship recipients are: Elif Härkönen, The following individuals were awarded a scholarship by the Institute. Dept of Law, Åsa Löfgren, Dept of Economics, Klas Rönnbäck, Centre for Retailing: Maria Brodin and Marcus Gianneschi, Dept of Economic History and Oleg Shchetinin, Dept of Centre for Consumer Science, Marissa Ekdahl, Dept of Economics. Business Administration and Joachim Åhman, Dept of Law.

30 Dissertations Jens Andreasson, Private Law: "Intellectual Resources as Credit Kjell Johansson, Accounting Law: "Substance Over Form Ann-Christine Mjölnevik, Business Administration: "Audit Security" – in Accounting Law" Committee. A study of trust, justice and responsibility" Rebecka Arman, Business Administration: "Fragmentation and Christine Lundberg, Business Administration: "Challenges Christina Olsen-Lundh, Environmental Law: "Rationing the Power in Managerial Work in Health Care – A Study of First and in Delivering Service; The Front-Line Hospitality and Tourism available space for emission – An environmental legal study on Second Line Managers" Employee Perspective" Emissions Trading under the Kyoto Protocol and EU ETS" Robin Biddulph, Human Geography: "Geographies of Evasion. Kristina Lygnerud, Business Administration: "Risk Management Caroline Pamp, Intellectual Property Law: "Intellectual Property The Development Industry and Property Rights Interventions in in Swedish District Heating Companies" in Science" Early 21st Century Cambodia" Mikael Löfström, Business Administration: "Collaboration and Klas Rönnbäck, Economic History: "Commerce and Colonisa Nick Dimitrievski, Financial Law: "Public benefit as aN orm i Swe- boundaries. Studies of collaboration projects in the public sector" tion – Studies of Early Modern Merchant Capitalism in the dish tax law. Income tax exemption for Not-for-profit associations" Atlantic Economy" Johan Magnusson, Business Administration: "Unpackaging Niklas Egels Zandén, Business Administration: "Managing IT Governance. A study of Chief Information Officers in Large, Linus Schiöler, Statistics: "Univariate and Multivariate Responsibilities: The Formation of a Swedish MNC`s Firm-society Swedish organization" Surveillance of Outbreaks" Policies and Practices" Florin Maican, Economics: "Essays in Industry Dynamics on Ellinor Torsein, Business Administration: "International Business Eva Hasselgren, Economic History: "Two whites and one brown, Imperfectly Competitive Markets" Negotiations – Cultur Distance and Adaptation. Swedish La Paloma and the bill. A study in Swedish alcohol policy and state Businessmen Negotiating with Norwegian and Spanish Counterparts" Cristiana Manescu, Economics: "Economic Implications of owned restaurants, circa 1920-1974" Corporate Social Responsibility and Responsible Investments" Clara Villegas Palacio, Economics: "Formal and Informal Haoran He, Economics: "Environmental and Behavioral Economics Regulations: Enforcement and Compliance" Taylan Mavruk, Business Administration: "On the Importance – Applications to China" of Information Asymmetry: Essays on Local Bias and Managerial Conny Wollbrant, Economics: "Self-Control and Altruism" Niklas Jakobsson, Economics: "Laws, Attitudes and Public Policy" Myopia" Daniel Zerfu, Economics: "Essays on Instítutions and Economic Outcomes" Distinctions and commissions of trust Employees Professor Dennis Töllborg, Gothenburg Research Institute, took Marcus Ewerstrand received a scholarship from the Financial a leave of absence in order to complete an assignment for the Sector Union of Sweden for his master’s thesis, “Navigating Associate Professor Gudrun Baldvinsdottir, Dept of Business Swedish Police Service. He investigated the police’s use of force through investment obstacles in the emerging markets”. Administration, was appointed as a new member of the Financial and how internal investigations of police officers are handled. Control Forum’s Advisory Board (Ekonomistyrningsforum). Per Fägerblad and Björn Hulthén received the Albert ter PhD Student Evelina Wahlqvist, Dept of Human and Economic Vehns Award for the best business analysis essay of 2009. The popular science book entitled, "Ju mer vi är tillsammans: Geography, was named Communicator of the Year 2009 by the Their essay was entitled, “Handelsbanken – en verksamhet fyrtiotalisterna och maten" won the cookbook award, Årets Gothenburg Marketing Association. byggd på förtroende”. Svenska Måltidslitteratur 2010, in the food essay category. The book was edited by Professor Helene Brembeck, Centre for Professor Johan Woxenius, Dept of Business Administration, Roman Glinnikov and Georgios Pikounis were awarded Consumer Science. PhD Eva Ossiansson, Dept of Business was appointed as a member of Göteborg Energi’s research council scholarships from the Kaj Rehnström Scholarship Fund for their Administration, was also one of the authors. for the period 2011-2013. master’s thesis, “MARPOL Annex VI -Implications for Shipping Companies". PhD Student Maria Brodin, Centre for Consumer Science, was Dr. Jianhua Zhang, Dept of Economics, was named the Outstan- Linnéa Götstav was named Marketer of the Year at the awarded first prize for the poster, "A scare at lunchtime? A study of ding Author Contribution Award Winner at the Literati Network Universum Awards. the Swedish 'pig farm scandal' and its workings" at the BSA Food Awards for Excellence 2010 for his book, “Executive Compensa- Study Group Conference. tion and Macroeconomic Fluctuations”. The book was co-authored Fredrik Hagenius was awarded the Anders Wall Scholarship and by Lars Oxelheim and Clas Wihlborg. the opportunity of gaining practical experience by working for one Professor Barbara Czarniawska, Gothenburg Research Institute, year at the Swedish Chamber of Commerce in London. was appointed as a foreign member of the Finnish Society of Sciences and Letters. She also became an honorary member of the Students Fredrik Johansson and Henrik Nilsson received the Albert ter Taos Institute. The Malmsten Award was handed out for the best Master´s Vehns Award for best essay of 2009 on financial reporting. Their essay was entitled, ”Redovisning av finansiella tillgångar – en PhD Student Jeanette Hauff, Dept of Business Administration, thesis within each of the Master Programmes at the Graduate studie om tilläggen i IAS 39 och IFRS 7 med inriktning på noterade was appointed as a member of the Second Swedish National School. The award winners were as follows: Mitchell Adams, banker inom EU”. Pension Fund’s Board of Directors. Ellen Alverén, Friederike Bergner, Pernilla Book, Silvan Brauen, Karin Eriksson, Fabiana Fritzen, Johanna Karlsson, Kajsa Johansson was awarded the prize for “best pleading of Associate Professor Inga-Lill Johansson, Dept of Business Niuosha Khosravi Samani, Emelie Kuusk-Jonsson, Lars a case” at the regional final of the European LawM oot Court Administration, was appointed as a member of the steering group Larsson, Ida Lindbergh, Saku P Nousiainen, Christian Saleki Competition in Maastricht. for the Business & Design Lab at the School of Design and Crafts. and Katharina Schnier. She was also appointed as the auditor for the Foundation for Anders Jakobsson and Thomas Karlsson received the Albert Economic Research in Western Sweden. The following students were awarded "Best Friend" scholarships ter Vehns Award for best bachelor’s thesis of 2009 on financial by the Student Association: Vinitra Batra, Maierdan Halifu, reporting and business analysis. Their thesis was entitled, “Aktie- Professor Christer Lundh, Dept of Economic History, was ap- Johan Hedin, My Johansson, Maryam Mohammadi, Sara relaterade ersättningar – beroende av företagets karaktär?”. pointed by the Swedish Research Council as the new chairman for Möller, Khaled Saibi, Martina Strand, Linda Svensson and the subject area, humanities and social sciences, for the period Cecilia Nilsson and Emma Sandberg were awarded the Victor Tjernberg. 15 February 2010 until 31 December 2012. DF Academic Award 2010 for their bachelor’s thesis, “Building Emil Aho and Henrik Åslund won first prize in the economics Customer Loyalty by Service Recovery – Turning Frustration J.D. Torbjörn Odlöw, Dept of Law, received the Law Student category of the Swedish Competition Authority's essay competi- into Sensation”. Association’s pedagogical award, Paragrafen. tion on the topic, Competition and Procurement. Their essay was Pontus Nylund and Sebastian Palmqvist received the Albert The Student Association´s pedagogical award for "Best Teacher" entitled, ”Priskonvergens inom EMU, vad har hänt?”. ter Vehns Award for best essay of 2009 on financial control. Their was awarded to Lecturer Anna-Karin Pettersson, Dept of Louise Andreasson and Shan Liu were awarded Nautiska essay was entitled, “Rock’n’ Roll Control – artistens styrmedel i Business Administration. Katarina Renström, Director of Studies Föreningen’s scholarship for their master’s thesis, “European RoRo sitt nätverk, en studie av Bob Hund, Mando Diao, Hammerfall och and Student Counsellor at the Dept of Economics, was named Shortsea Shipping – What can Ship Operators do to Unleash its the Soundtrack of our lives”. “Best Administrator”. Potential?”. AnnaKarin Victorsson was awarded the 2009 Environmental Associate Professor Marie Stenseke, Dept of Human and Sara Dahlén was awarded the Sten-Olof Palm Scholarship and Law Scholarship by the Foyen Law Firm for her thesis, "CO2 Economic Geography, was elected to Svenskt Friluftsliv’s the opportunity to gain practical experience by working for nine emissions from passenger cars Regulation 443/2009". Board of Directors. months at the Swedish Chamber of Commerce in Washington DC. Yining Wang was awarded Studentpriset in the category auditing Professor Thomas Sterner, Dept of Economics, became a Jun Du and Malco Monge were awarded the prize for best and consulting. member of Mistra’s Board of Directors. He was also appointed as master’s thesis by ICHCA's Foundation for Goods Transport and Lead Author for the UN Climate Panel IPCC AR5 and he became a Alicia Westman was named by Oxford University Press as the Logistics Research. member of the Technical Committee for World Renewable Energy student who achieved the best results in the course, Comparative Congress 2011. Company Law.

31 Publications 2010 Employees 2010

Overview of a number of publications of various types. A complete list of publications can Totalt Women Men be downloaded from www.handels.gu.se or ordered by telephone on +46 31 786 49 48. Number of persons number of persons number of persons Professors 41 7 34 28 Books 93 reports Visiting professors 22 4 18 97 Book contributions 8 Licentiate theses Associate professors 48 20 28 Postdoctoral teachers/fellows 111 31 80 162 Articles, peer-reviewed 25 doctoral theses Other teachers 39 14 25 53 Articles, other PhD students 59 30 29 94 Conference contributions Administration and IT 123 98 25 Total: 443 204 239 Guest researchers

Thanks to the School’s large network of contacts, the School’s researchers and PhD Mitesh Kataria, Max Planck Institute, Jena, Germany students have the potential to collaborate with and be taught by prominent researchers. PhD Afroditi Kero, European University Institute, Florence, Italy PhD graduates that visited the School during 2010 are listed here. PhD Stephan Klasen, University of Göttingen, Germany Professor Sven Knoth, Helmut Schmidt University, Hamburg, Germany Centre for Finance PhD Martin Kocher, University of East Anglia, Norwich, United Kingdom PhD Alexander Konovalov, Innsbruck University, Austria PhD Pawel Bilinski, Manchester Business School, United Kingdom Professor James Konow, Loyola Marymount University, Los Angeles, USA Professor Jesper Rangvid, Copenhagen Business School, Denmark (Erik Malmsten Visiting Professorhsip) Assistant Professor Augusto Rupérez Micola, Pompeu Fabra University, Barcelona, Spain PhD Sonya Krutikova, University of Oxford, United Kingdom PhD Jo Thori Lind, University of Oslo, Norway Department of Business Administration Professor Neil McCulloch, University of Sussex, United Kingdom Professor Trond Bjørnenak, Norges Handelshøyskole, Bergen, Norway Professor Halvor Mehlum, University of Oslo, Norway Substitute Professor Julia Brandl, Vienna University of Economics and Business, Austria Professor John Page, The Brookings Institution, Washington, DC, USA Professor Akito Ito, Shizuoka University, Japan PhD Dario Pozzoli, Aarhus University, Denmark Professor Sue Llewellyn, Manchester Business School, United Kingdom PhD Simon Quinn, University of Oxford, United Kingdom Professor Lynda Maddox, George Washington University, Washington DC, USA PhD Daniela Rutzler, University of Innsbruck, Austria Professor Teemu Malmi, Aalto University School of Economics, Helsinki, Finland Professor Jason Shogren, University of Wyoming, Laramie, USA Associate Professor Diane Martin, Portland State University, USA Professor Kevin Simmons, Austin College, USA Professor Hanne Nørreklit, Handelshøjskolen, Aarhus University, Denmark PhD Elias Tsakas, University of Maastricht, the Netherlands Associate Professor John Shouten, University of Portland, USA PhD Justin Valasek, Duke University, Durham, USA Professor Anjan Thakor, Olin Business School, Washington University in St. Louis, USA Programme Director Frans P. de Vries, University of Stirling, United Kingdom (Bertil Danielsson Visiting Professorship) Professor James Walker, University of Wisconsin-Madison, USA Associate Professor Anette Therkelsen, Aalborg University, Denmark PhD Precious Zikhali, Free University, Amsterdam, the Netherlands PhD Gordon Wilmsmeier, Napier Edinburgh University, United Kingdom Department of Human and Economic Geography Department of Economic History Associate Professor Jytte Agergaard, University of Copenhagen, Denmark Professor Luis Bertola, Universidad de la Republica, Montevideo, Uruguay Professor Lesley Head, University of Wollongong, Australia Professor Susanna Fellman, University of Helsinki, Finland Professor Tetsuji Ishimaru, Fukuoka University of Education, Japan Professor Karl Gunnar Persson, University of Copenhagen, Denmark Professor Ragnhild Lund, NTNU, Trondheim, Norway

Department of Economics Department of Law Professor Juha Karhu, University of Lapland, Rovaniemi, Finland Professor Rolf Aaberge, Statistics Norway, Oslo, Norway PhD Elettra Stradella, University of Pisa, Italy PhD Alpaslan Akay, IZA, Bonn, Germany PhD Stefan Ambec, Toulouse School of Economics, France (The Adlerbertska Research Visiting Professorship) Gothenburg Research Institute PhD Francisco Alpizar, CATIE, Costa Rica Professor Elena Danilova, Russian Academy of Sciences, Moscow, Russia PhD Thushyanthan Baskaran, University of Heidelberg, Germany Docent Tim Dant, Lancaster University, United Kingdom Professor Robert Bauer, Maastricht University, the Netherlands PhD Paddy Dolan, Dublin University of Technology, Ireland Professor Peter Berck, University of California at Berkeley, USA Professor Michael Gorman, University of Virginia, USA Professor Tomasz R. Bielecki, Illinois Institute of Technology, USA Associate Professor Urszula Jarecka, Polish Academy of Sciences, Warsaw, Polen PhD Jan Bouckaert, University of Antwerp, Belgium Associate Professor Eric Laurier, University of Edinburgh, United Kingdom Professor Emeritus Gardner Brown, University of Washington, Seattle, USA Professor Ben Martin, University of Sussex, United Kingdom PhD Budiono, Padjadjaran University, Bandung, Indonesia Professor Michael Mumford, University of Oklahoma, USA Associate Professor Jing Cao, EfD Center, Beijing, China PhD Gun Roos, National Institute for Consumer Research, Oslo, Norway PhD Edward Cartwright, University of Kent, United Kingdom PhD Luc Christaensen, WIDER, Helsinki, Finland Institute for Innovation and Entrepreneurship PhD Areski Cousin, University of Lyon, France Professor Stephane Crepey, University of Evry, France Professor Sharmistha Bagchi-Sen, State University of New York at Buffalo, USA Professor Carl-Johan Dalgaard, University of Copenhagen, Denmark Professor Dilek Cetindamar, Sabanci University, Istanbul, Turkey PhD Arcangelo Dimico, University of Nottingham, United Kingdom Professor K Kumar, IIM Bangalore, India PhD Justina Fischer, University of Tor Vergata, Rome, Italy Assistant Professor Astrid Lassen, Aalborg University, Denmark PhD Patricia Geli, Resources for the Future, Washington, DC, USA Professor Josh Lerner, Harvard University, Boston, USA PhD Mads Greaker, Statistics Norway, Oslo, Norway Professor Francesco Lissoni, Kites/Bocconi University and Brescia University, Milan, Bresci, Italy PhD Eva Gutierrez-i-Puigarnau, Free University, Amsterdam, the Netherlands Professor Yumiko Okamoto, Doshisha University, Kyoto, Japan Professor Nick Hanley, University of Stirling, United Kingdom PhD Markus Perkmann, Imperial College London, United Kingdom Professor Almas Heshmati, Seoul National University, Korea Professor Rajah Rasiah, University of Malya, Kuala Lumpur, Malaysia PhD Joseph Kairys, Rochester, MA, USA Associate Professor Rögnvaldur Sæmundsson, Reykjavik University, Island PhD Menale Kassie, International Maize and Wheat Improvement Center, Mexico Assistant Professor Naubahar Sharif, HKUST, Hong Kong, China

32 Course Director Chrissie Tiller, University of London, United Kingdom Michael Kirchler, School of Management, University of Innsbruck, Austria (Centre for Finance) Assistant Professor Klaasjan Visscher, University of Twente, the Netherlands David Knights, Bristol Business School, UK (Dept of Business Administration) Gideon Kunda, Tel Aviv University, Israel (Dept of Business Administration) Lynda Maddox, George Washington University, Washington DC, USA Totalt Women Men The International Visiting Professor Programme (Dept of Business Administration) Number of persons number of persons number of persons Tamir Agmon, Tel Aviv University, Israel (Centre for Finance, Institute for Innovation Deirdre McCloskey, University of Illinois, USA (Dept of Economic History) Professors 41 7 34 and Entrepreneurship) Ramnath Narayanswamy, Indian Institute of Management Bangalore, India Visiting professors 22 4 18 William Van Caenegem, Bond University, Australia (Dept of Law) (Business & Design Lab) Associate professors 48 20 28 Franck Cochoy, University of Toulouse II, France (Dept of Business Administration) Sang-Chul Park, Korea Polytechnic University, Korea (Dept of Human and Economic Geography) Bent Petersen, Copenhagen Business School, Denmark (Dept of Business Administration) Postdoctoral teachers/fellows 111 31 80 Kevin Cullinane, Napier University, Edinburgh, UK (Dept of Business Administration) Martin Dufwenberg, University of Arizona, USA (Dept of Economics) Matthias Sutter, University of Innsbruck, Austria (Dept of Economics) Other teachers 39 14 25 Shubhashis Gangopadhyay, India Development Foundation, India (Centre for Finance) Ashok Thampy, Indian Institute of Management Bangalore, India (Centre for Finance, Institute for PhD students 59 30 29 Donald Getz, University of Calgary, Canada (Dept of Business Administration) Innovation and Entrepreneurship) Administration and IT 123 98 25 Yitchak Haberfeld, Tel Aviv University, Israel (Dept of Business Administration) Zhongming Wang, Zhejiang University, China (Institute for Innovation and Entrepreneurship) Total: 443 204 239 Mary Jo Hatch, University of Virginia, USA (Business & Design Lab) Jill Woodilla, Sacred Heart University, Fairfield, USA (Centre for Business and Design) Stefano Herzel, University of Rome, Italy (Centre for Finance) New professors and associate professors New professors New associate professors Ola Bergström, Business Administration (promoted) Jan Bohlin, Economic History (new admission) Ulla Eriksson-Zetterquist, Business Administration (promoted) Anders C. Johansson, Economics (new admission) Susanna Fellman, Business History (new employee) Elizabeth Robinson, Economics (new admission) Ola Olsson, Economics (promoted) Mette Sandoff, Business Administration (new admission) Annika Rickne, Entrepreneurship and Innovation (new employee) Sara Stendahl, Public Law (new admission) Eric Bylander, Procedural Law (new admission at Uppsala University) Guest lecturers from business

Executive Faculty Participants 2010/2011: The School’s program, Executive Faculty, offers experienced practitioners and specialists the Tomas Franzén, Chief Investment Strategist, Second Swedish National Pension Fund opportunity to develop their expertise by creating time and opportunities for reflection in an aca- Sofia Frändberg, Vice President, Head of Corporate Legal, AB Volvo demic environment. The School hopes that the Executive Faculty program will result in even more Catharina Häggström, Business Development Director, AB Volvo in-depth collaboration between industry and the private sector by offering a long-term, structured Viking Johansson, Global Account Manager, Volvo Group/Volvo Logistics program for mutual exchange. Lars-Erik Normén, Business Control Manager Europe, Volvo Bus Corporation

Sami Aaraj, Agresso AB Stefan Brocker, Mannheimer Swartling Mats Eriksson, formerly Public Prosecutor´s Office inG othenburg Fredrik Ahlberg, AB Volvo Göran Bruneberg, Upphandlingsbolaget Christopher Evans, Unfors Instruments Lena Aldergren, JPA Investment Management AB Ola Brundin, Accenture Michele Fara, Vinge Kim Alltorp, Google Nordics Hillevi Börjesson, Mannheimer Swartling Anna Fernlund, PwC Fredrik Andersson, Mannheimer Swartling Ingemar Börjesson, Hogia Accounting Intelligence Elinor Feuer, Hans Andersson Metal AB Gunnar Andersson, City of Gothenburg Eva Carlheim Muller, Göteborg International Film Festival Cark Fhager, MAQS Law Firm Jonas Andersson, Herbert Nathan & Co Marie Carlsson, Volvo Logistics Mattias Flodin, Nobel Biocare Holding AG Lars-Göran Andersson, Circus Future Holding AB Hans Carlstedt, formerly Volvo Car Corporation Nhils Forslund, Ericsson Linda Andersson, Volvo Car Corporation Jan-Olof Cavanna, Sweco Management AB Magnus Forsman, Rosengrens advokatbyrå Henrik Antonsson, Advokatfirman Credo Marita Christmansson, Atlet AB Gunilla Fransson, Gothenburg City Court Mats Antonsson, the Police Helena Claesson , Volvo Logistics Kristoffer Funseth, Ernst & Young Anders Arvidsson, Nokia Francois Coté, Calvia Daniel Fält, PwC Erik Arvidsson, Marin Mätteknik AB Mia Couture, The Swedish Exhibition & Congress Centre Marcus Frödin, Universe Imagine Björn Aschan, Vinge Magnus Dahlén, Setterwalls Anders Gidlund, SYSteam Racine Ashjari, MAQS Law Firm Göran Dahlgren, Court of Appeal for West Sweden Maria Grahn, SP Technical Research Institute of Sweden Anders Assarson, PwC Månstråle Dahlström, Medecins Sans Frontieres Birgitta Granqvist, PwC Heidi Bader, AB Volvo Maria Dahlqvist, Setterwalls Ola Gravenfors, Censor AB Rebecka Bartolomé, Human Connection Francis Dallaire, Öhman Johan Gromark, Label Varumärkesutveckling Anita Beijer, A+N Beijer Consulting AB Henrik Diefke, Mannheimer Swartling Per Gunnarsson, HR-on-Demand AB Claes Beijer, Mannheimer Swartling Caisa Drefeldt, KPMG Bengt Gustafsson, formerly Supreme Commander Petra Bergendahl, City of Gothenburg Linda Egersten, Jusek Carina Gustavsson, Frivårdsmyndigheten Annika Bergman, Volvo Eric Ejeskär, QlikTech Erling Gustavsson, Sixth Swedish National Pension Fund Urban Bergman, Länsförsäkringar Ola Ekman, First To Know Scandinavia AB Tomas Haeger, Bring Dialogue Markus Bergström, Rosengrens advokatbyrå Jan-Inge Eliasson, Volvo Car Corporation Carl Hagberg, Wistrand Mårten Berndtsson, Styra Helena Emanuelsson, City of Gothenburg Erik Haglund, Haglund och Partners Gustav Bertilsson Uleberg, University of Gothenburg Michael Emery, UN Sara Halberstad, MQ Karin Biding, Länsförsäkringar Martin Engdal, Länsförsäkringar Niclas Hallgren, the Police Patricia Bielinski, Boreda AB Göran Erasmine, Scandinfo Marketing Research Susanna Hambeson, Volvo Logistics Christopher Bildner-Knittel, Capana Nordic Eric Ericsson, SKF Maria Hedlund, University of Gothenburg Sven-Olof Bodenfors, Forsman & Bodenfors Case Bengt Erikson, the Police Bo Heiden, Qatar Science & Technology Park Håkan Bohlin, Sixth Swedish National Pension Fund Evelina Eriksson, City of Gothenburg Ida Hellmark, Focali Mattias Boqvist, Wistrand Margareta Eriksson, County Administrative Board Lars Henriksson, Gothenburg City Court Gustav Brismark, Ericsson AB of Västra Götaland Jessica Hermansson, PwC

Continue on next page 33 Guest lecturers from business Annika Hessler, KPMG Håkan Nilsson, Geodis Wilson Charlotte Söderlund, SEB Louise Hjelte Thygesen, Volvo Car Corporation Royne Nilsson, formerly the Police Mårten Tagéus, Mannheimer Swartling Susanne Hogdin, Count Administrative Board of Jenny Nord, the Swedish Board of Fisheries Johan Tejpar, FOI Swedish Defence Research Agency Västra Götaland Anna Nordström, Swedish Trade Council Katarina Timm, Länsförsäkringar Johan Hogsved, Hogia Tobias Nordström, Forsman & Bodenfors Claes Thimfors, PwC Jens Holmer, Surfakademin Julia Norinder, Preera Peter Thorslund, Ekan Mårten Hulterström, Wistrand Advokatbyrå Claes Nyberg, Mannheimer Swartling Anders Täreby, Ernst & Young Sven-Inge Hägenmo, Simbiz Camilla Nygren, Medecins Sans Frontieres Patrik Unell, Mediacom Anders Härneman, Forsman & Bodenfors Per Nygren, Göteborgs-Posten Anders Vedin, formerly Astra Hässle Karin Högmark, KPMG Sylvia Nylin, Sveriges Informationsförening Anna-Karin Victorsson, Setterwalls Fredrika Hörlin, Magnusson Advokatbyrå Nora O´Down Nyman, City of Gothenburg Bernt Wahlsten, Familjerättsenheten Torbjörn Iwarsson, Handelsbanken Anders Ohlsson, TNS-Gallup Ulf Wahlström, Valentin & Byhr Kia Jarl, SKF Robin Oldenstam, Mannheimer Swartling Thomas Wallenfeldt, Affecto Lena Johansson, SHL Henrik A Olsson, AB Volvo Magnus Wallenius, Medlingsverket i Göteborg Martin Johansson, Vinge Henrik Olsson, Innerstaden Kungsbacka Peter Wallentin, Procter & Gamble Nordic Lars Jonsson, Advokatfirman Lindahl Jan Olsson, Deutsche Bank Peter Wallin, Volvo IT Marcus Josefsson, Rosengrens advokatbyrå Karl O. Olsson, SEB Merchant Banking Ola Wallinder, Affecto Christian Juul-Nyholm, Maersk Kristoffer Olsson, Public Prosecutor´s Office i Göteborg Kristina Weber, Port of Gothenburg Magnus Jäderberg, Trafikkontoret Göteborg Stefan Olsson, Public Prosecutor´s Office iG öteborg Peter Wedebrant, QlikTech Johan Karlbom, Setterwalls Therese Olsson, L’Oreal John Wedel, Schenker Consulting Anders Karlsson, Medlingsverket i Göteborg Tomas Olsson, KPMG Jonna Weinelid, SKF Frida Karlsson, SKF Bo Oskarsson, SYSteam Bengt Wennerberg, Business Region Göteborg Anders Kindlund, Elof Hansson Claes Ottoson, ICA Kvantum Hovås Örjan Westerlund, the Police Anders Kinntorph, Advokat Nordic Law Johan Palmgren, PwC Anders Westgårdh, Welcom Erik Kjaper, Dehpi Anneli Paulsson, Moore Stepens KLN AB Andrea Wetterberg, Jeeves Peter Kleen, Kommerkollegium Mats Paulsson, the Police Thomas Wetterlund, Vinge David Kleist, Vinge Silvia Pavlica, Vinge Maria Willborg, Volvo Treasury Mikael Knutsson, Svensk Säkerhetsvision Jens Peder Pederson, Svitzer Karin Winroth Ganters, Advokatfirman Glimstedt Inger Kollberg, PwC Pia Pehsson, Foyen Advokatbyrå Catharina Winther, Jusek Mikael Kowal, MAQS Law Firm Annika Persson, Sveriges Åkeriföretag Västra Götaland Karin Wistrand, The Office of the Chancellor of Justice Sven-Olof Krantz, Göteborgs Arbetspsykologi Emelie Persson, Fair Trade Sven-Olof Åhman, SAP Business Objects Josef Kuhlin, Vestas Kristina Persson, Public Prosecutor´s Office iG öteborg Charlotta Öberg, Human entrance Nora Källström, DB Schenker Roland Persson, Sydved Viktor Österberg, Advokatbyrån Nordia Gilles Labouret, SKF Ruud J. Peters, Phillips International BV Mats Lagerholm, SCA Johan Pettersson, University of Gothenburg Erik Lagerlöf, European University Institute Petter Pettersson, the Swedish Financial Supervisory Authority Johan Larsson, Sato Corporation Marshall C. Phelps, formerly Microsoft Kristina Larsson, Maersk Line Stephan Philipson, Stephan Philipson Marknadsutveckling Mats-Ola Larsson, Trafikkontoret Göteborg Michael Plogell, Wistrand Advokatbyrå Åsa Larsson, Göteborg International Film Festival Mats Pårup, formerly Novartis International Mattias Larrieu, Contaplus Mats Ragnarsson, Wenell Management AB Jonas Ledelius, Count Administrative Board of Västra Götaland Christer Ranch, Court of Appeal for West Sweden Per Lekvall, Föreningen för god sed på värdepappersmarknaden Magnus Rapp, Lindahls Simon Lidberg, Microsoft Thomas Rickne, DPS Jörgen Lindberg, Public Prosecutor´s Office in Gothenburg Malin Ripa, Volvo Car Corporation Joel Lindefors, CSR Communication Stefan Risö, Advokatfirman Ahlstedt Bo Lindgren, formerly Public Prosecutor´s Office in Gothenburg Niclas Roos, Calvia Karin Lindquist, Agresso AB Helena Rosén Andersson, Adokatfirman Lindahl Dag Lindskog, DnbNor Jonas Rosengren, Vinge Anna-Sara Lindström, PwC Stuart Rowley, Volvo Car Corporation Anna Linton, Kreativ Utveckling Lars Rundblom, Göteborgs-Posten/Stampen Linnea Ljung, Mannheimer Swartling Henrik Rydén, UN Johan Ljungberg, Mannheimer Swartling Johan Rönnblad, IMCure Magnus Lundbäck, Getinge AB Carl Fredrik Sammeli, Prime PR, United Minds, Prime M2 Magnus Lundin, Lundin Varumärken & Kommunikation Marie Sandberg, Forsman & Bodenfors Christian Lulek, Marknadsskaparen AB Ulrik Sandberg, Ulrik Sandberg Affärsutveckling Johanna MacTaggart, Biosfärområdet Kinnekulle Johan Sandström, Green Cargo med Vänerskärgården Magnus Sandström, Miljöprövningsdelegationen Västra Lars Magnusson, Gothenburg Administrative Court Götaland Louise Magnusson, Hero Kakel AB Gabriele Santi, Medecins Sans Frontieres Olof Manner, Royal Bank of Scotland Henrik Seeliger, Advokatfirman Lindahl Martin, KRIS Rikard Setterlid, Advokatfirman Lindahl Per-Olof Martinsson, Count Administrative Board Anna Sikström, AB Volvo of Västra Götaland Henrik Skoglundh, Frivårdsmyndigheten Erik Mattsson, Ordrum AB Leif Sköld, Ingemar Claesson Konsult Annkatrin Meyerson, Gothenburg Administrative Court Maria Sterup, Public Prosecutor´s Office i Göteborg Robert Mjösén, Advokatfirman Credo Björn Stigson, World Business Council for Navid Modiri, me&do Sustainable Development Robert Moldén, the Swedish Competition Authority Kat Street, CP+B Europe Annika Montgomery, Mölnlycke Health Care Charlotta Ståhlberg, City of Gothenburg Hasse Muchow, Advectas Magnus Sundemo, Volvo Car Corporation Peter Munteanu, Bidster Thomas Svahn, Advectas Johan Myrén, Vinge Karl Svedung, Göteborg International Film Festival Petri Månsson, AGE Kontor & Data Håkan Svensson, the Police Robert Mårtensson, Upphandlingsbolaget Johan Svensson, Ernst & Young J Henrik Mägi, Gothenburg City Court Torbjörn Svensson, ICA Nils Mösko, Volvo Car Corporation Lena Svenstam, Astra Zeneca Dain Nevonen, Vinge Patrick Sullivan, ICM Group Anders Nilsson, Advokatfirman Lindahl Kristina Särlvik, SKF Carl Fredrik Nilsson, Kvarterskliniken/Me3+ Rosmarie Söderbom, Mannheimer Swartling

34 2009 Graduates – What happened next?

The School of Business, Economics and Law at the University of Gothenburg, Vasagatan 1, Box 600, SE-405 30 Gothenburg, Sweden, +46 (0)31-786 0000, EFMD [email protected], www.handels.gu.se