IMPACT REPORT 2018 – Q2 2019 NBCUniversal LIFT Labs is the front door for connecting startups with business leaders for product innovation

We offer a collaborative environment where Comcast 2018–2019 GOALS NBCUniversal teams work side-by-side with startups serious about developing the next generation of ! Drive product innovation connectivity, media, and entertainment innovations. ! Create employee Our programs give talented entrepreneurs access to engagement opportunities Comcast NBCUniversal’s renowned network of partners, brands, and mentors to foster product innovation. ! Positively impact Comcast NBCUniversal brand

1 2018 – 2019* Business-Focused Results

20 8 $4.8M NPS SCORE Paid Deals Raised by the 10 accelerator +88 93% + Pilots & POCs Positive brand contribute companies ($19.7M market cap) since from 2018 LIFT Labs Satisfaction in provide product the 2018 class ended, including one accelerator founders sentiment for fast insights LIFT Labs PHL innovation or cost Comcast Ventures investment. Comcast (well above average) Comcast to business units programming savings has a stake in 21 companies. NBCUniversal

NPS SCORE 2018 companies Increase in accelerator Internal Demos +34 513 80% developed a pilot or 25% applicants in 2019 Event From network of partnership with (More than any Techstars Attendees entrepreneurs + support orgs Meaningful business 3,500 Comcast NBCUniversal corporate partner in that connections for startups period) Programs, meetups, 90 and business leaders 305M 83 workshops featuring Earned Media Impressions startup and Comcast NBCUniversal subject Recruited high-potential startups Accelerator mentors or advisors from Comcast NBCUniversal matter experts 31M at 50+ events globally including 50+ took away new insights and techniques from their time with Social Media Impressions highly visible event sponsorships startups. They also built a stronger network with 75+ mentors from the Techstars network, and new peers inside, with new High-Profile speakers partnerships formed. 15 and subject matter experts at LIFT Labs 120 Original Content Philadelphia Distributed on multi-platforms providing exposure for Comcast NBCUniversal thought leaders, rising startups, and partners

*Q1-Q2 2 LIFT Labs Comcast NBCUniversal LIFT Labs PHL LIFT Labs Accelerator, LIFTOff: Pilot Program Has powered by Techstars

Three Located in the Comcast Technology A select group of connectivity, media LIFTOff connects relevant startups Center, this inclusive place and entertainment startups from with business leaders to facilitate Core encourages founders and around the world apply to join this product innovation across employees to explore trends and 13-week, immersive program that Comcast NBCUniversal. When Programs technologies with business leaders, elevates their companies and business leaders are ready to innovators and authors. Our event positions them for partnerships with elevate their startup partnerships, series features world-class experts our extensive network of brands. our team provides project and speakers. Startups and The accelerator is run in partnership management and financial employees can access these events with Techstars and takes place at support to reach pilot or proof of on the 4th floor of the CTC or LIFT Labs PHL. concept goals faster. virtually at ComcastNBCULIFT.com.

A multi-platform marketing strategy supports our core programs and amplifies startup and STARTUP ENTREPRENEURIAL DIGITAL educational content: STORIES EDUCATION RESOURCES STORYTELLING 3 Startup Journey Through LIFT Labs

Meet Sarah Sarah met the LIFT Labs team at the Startup Grind Global Conference, where she came in third at the “Startup of the Year” competition. She built a company of 4 and recently raised $500k for an ad tech solution that may be a new solution for Comcast NBCUniversal.

BU Engagement ACCESS OTHER ATTRACT INTAKE LIFT Labs PHL VIRTUAL RESOURCES ! Continue to Recruiting Events, Meet-ups Create Startup Profile No / The Farm ATL Workshops ELEVATE? network, partner, Outbound Marketing Salesforce Maybe ! LIFT Labs PHL/Virtual Events, Meet-ups Mentors, Office Hrs. Inbound Marketing ComcastNBCULIFT.com resources Mentors, Office Hrs.

Space: Startups working with Event Calendars, BUs, LIFT or Ventures Application process or Access to content on LIFT Outreach, Programs: workshops, online form Labs website and X1 Communication Strategy speakers, & SMEs from CNBCU Yes

(Open Application) (Targeted, light application) (Mature Startups: No Application Needed)

Accelerator POST PROGRAM: LIFTOff Includes: Direct Connect to: Partner / Customer (BU) ! Alumni ! Landscape Research ! Comcast NBCUniversal Invest (CV) Yes ! Mentor ! Networking Acquire (BU/ Corp. Dev) ! Startup Demos Business Units ! Amplification of ! Mentorship startup story ! Call for Startups ! Programming ! External Partners 5

4 LIVE@LIFT LIFT Labs PHL Speaker series featuring thought-provoking experts on topics of interest to founders 2018 – 2019 LEARN@LIFT Interactive workshops on storytelling, emerging tech and building a business

Female Founders and Funders Monthly meetup for female entrepreneurs and investors

PHL Startup Community Meetups and pitch events with partners in the Philadelphia startup community

The LIFT Labs event was one of the most practical and “useful talks on how to storytell effectively, authentically, and in a compelling way to an investor audience.”

Erin Houston Founder and CEO, Wearwell

17 5 $4.8 Million raised ($19.7 Million Market Cap) Comcast NBCUniversal LIFT Labs Accelerator 8 of 10 companies with pilots/POCs powered by Techstars 50+ mentors from Comcast NBCUniversal

High Impact 13- Week Intensive Program 25% increase in 2019 applicants 10 – 12 Global Companies

“Comcast has plugged us in with the people that run major divisions of their business. We know they can benefit from our product, and we can benefit from their knowledge. As a small company, there’s no way we could break in and get meetings with those people without being connected with the accelerator.”

Tyler Bushnell Founder and CEO, Polycade

6 LIFTOff

Internal Consulting Startup Landscape Startup Curation Event Call for Startups Research

Looking to work with startups in a Interested in a specific subject Interested in seeing product Open to working with startups to meaningful way? Our team works matter or technology and want to pitches from startups in a tech solve a challenge? LIFT Labs with business leads across learn more about what startups area of interest? Our team pulls helps you launch an open Comcast NBCUniversal to are doing in that space? Our team together a mini “demo day” so innovation program (targeted, streamline the process of working puts together a research you and your partners can hear light application) that with startups by leveraging the document on the top startups from top startups in that area. encourages strategic startups to LIFT Labs learnings. in that area. apply for the opportunity to solve your problem.

POC / PILOT SUPPORT CO- FINANCE PROJECT MANAGEMENT LEGAL/PAPERWORK MARKETING VIDEO

7 Bansen Labs’ Xogo is an PRODUCT INNOVATION Met Bansen Labs through our Tomorrow Tour. Ran a POC with the accessibility product that allows you Comcast Accessibility team for customers to access the X1 entertainment !"#$"%&' to control any device using their Pittsburgh, PA software. system through a multitude of accessibility input devices. (#$")*$+,-&+' It had a positive customer response and is under further review by the BU Offers Bidder-as-a-Service solution COST SAVINGS .*#/'"0' that is scalable, customizable, cloud- Introduced through one of our partners, AWS. based programmatic bidding Will reduce Videology fees by >50% and will save the company approx. New York, NY ($0/%1"' platform $7.5M - $10M over 5 years. Global tech company revolutionizing INSIGHTS 2))03#"-0)'#)/' ways to collect, organize and share Met at Aspen Ideas Festival. Helped secure deal to measure brand insights survey research data to transform with branding and advertising teams. 40+"'!#3-)5+ New York, NY how decisions are made EMPLOYEE LEARNING & DEVELOPMENT AI-powered, public speaking LIFT Labs Accelerator 2018. They have an MSA with Comcast University in feedback application order to help our employees with presentation and public speaking skills. Philadelphia, PA Saved company $100k and 2 full days of employee time

KEY COST SAVINGS MSA – Master Service Agreement AI targeting optimization and LIFT Labs Accelerator 2018. Secured MSA with Comcast NBCUniversal. marketing automation platform for POC – Proof of Concept Saved LIFT Labs $42k* on social spends to still reach engagement goals New York/ Philadelphia social network ad campaigns CV – Comcast Ventures *Savings to Universal TBC

8 LIFT Labs PHL helps grow the ecosystem in Philadelphia, including three accelerator companies now with a Connection presence in the city. to Worldwide Startup Organizations we support reach 4 million founders worldwide Communities

Expand our Network: 22,000 Network: 10,000+ Network: 1.5 Million Network

Attended and Network: 39,000 Network: 4,000 Network: 2 Million hosted 50+ events across the globe Network: 8,000 Network: Network: 300,000 20,000+ attendees

9 LIFT Labs Growth ACCELERATOR GOALS PROGRAM GOALS

Aspires to leverage internal resources and the SHORT TERM GOALS: EXPAND OFFERINGS GLOBALLY global startup community for business value. Startups Raise 70% Funding " Accelerators

Completes " LIFT Labs PHL 70% Pilots/POCs The Farm " LIFTOff POCs/Pilots UNITED KINGDOM CANADA " Programming LONDON LONG TERM GOALS: " ComcastNBCULIFT.com PHILADELPHIA UKRAINE DENVER FRANCE Acquired/ Virtual Resources TEL AVIV integrated into NEW YORK ITALY 10% ATLANTA Comcast " Content Studio (Blog, Video, LOS ANGELES Podcast, Streaming) AUSTIN NBCUniversal " LIFT Labs on X1 INDIA Exit rate through 10% external acquisitions or IPO

LIFT Labs or Comcast NBCUniversal Based on averages from benchmarking study Startup Programs

Top Application Countries

10 DISTRIBUTION Marketing CHANNELS PARTNER SOCIAL ORGANIC Communications AMPLIFICATION Facebook, Twitter, Social Network Effect, Instagram, LinkedIn Strategy Integrated Promotions

LIFT Labs takes a multi-channel marketing approach centered on branded content. This includes articles, EVENT MARKETING videos, podcasts, and live elements that bring value to PAID SOCIAL + National Events, DIGITAL our audiences. Regional Events, Search, Social, Owned Events Retargeting CONTENT Through a combination of paid, earned, and owned distribution tactics, we deepen our relationships with STUDIO startups and entrepreneurs.

Our ultimate marketing goals are to: MEDIA RELATIONS EMAIL CONTENT News Announcements, Newsletter, Drive deal flow and qualified applications for our Story Development, Onboarding signature programs Opportunistic Pitching Sequence (Corp. Comms) Generate awareness and positive brand sentiment for EDITORIAL / LIFT Labs and Comcast NBCUniversal across the WEB CONTENT entrepreneurial community Blog, News, Video

Showcase Comcast NBCUniversal tech and subject matter expertise 11 DEDICATED X1 Content Makes DESTINATION Positive Impact 22,000+ on the Company’s Video views of our content on X1 Brand Sentiment 305 Million (Just say “LIFT Labs” into Earned media impressions your voice remote!) (100% positive sentiment)

31 Million Social media impressions 146,000+ Pageviews on (paid + organic) ComcastNBCULIFT.com

120 NEW PIECES OF ENGAGING CONTENT including a docuseries and podcast 12 Commitment to Diversity and Inclusion

Diverse Founders Tech + Startup Leaders “I speak at a lot of tech and startup events around the country and the 70% of 2018 accelerator founders are female or 24 organizations have held events at audience I saw in front of me at founders of color. Half are internationally-based. LIFT Labs PHL, including: Women in Tech, LIFT Labs was more diverse than Black Engineers, University of Pennsylvania most in which I’ve seen or Comcast Teams Masters Program, PHL Accessibility Meet participated in my travels.” 700 employees have participated in or attended Up, Tie PACT, and Female Founders and a LIFT Labs program, including teams from Funders Meetup. Michael Nutter Universal Brand Development, Accessibility, Sky, Former Philadelphia Mayor NBC News, Talent Acquisition, and Comcast TPx.

13 2018–19 MENTORS & Employees directly support startups as EXECUTIVE CHAMPIONS 100+ mentors, advisors and exports across at LIFT Labs LIFT Labs programs Michael Aaronson Heather Hollis Matt Romano Jason Angelides Randall Hounsell Nithya Ruff Employees have held or attended Alex Apollonsky Domique Izbicki Sam Schwartz** provides Amy Banse** Marcien Jenckes* Michael Scogin 700 meetings or events at LIFT Labs PHL David Barone Ajinkya Joglekar Alexandra Shapiro valuable Scott Berger Justin Kaufenberg Marc Siry Employees on Tomorrow Team Ruchi Bhargava Kathy Kelly-Brown* Michael Slovin serving as LIFT Labs ambassadors 90+ Kai Bond* Joe Lawandus Preston Smalley employee Michael Chen Jerry Lewis Fraser Stirling* Employees serve on the Startup Council, David L. Cohen** Joe Marsh Matthew Strauss* engagement 30 a cross-company meetup (Comcast Sherri Davis Brian Maslow Maggie NBCUniversal, Sky) that reviews startups, Wayne Davis* Don Mathis* Suniewick** shares best practices, and helps select Ruth Dawson Scott McAllister David Vallin opportunities accelerator class participants Greg de Gunzberg James McClurg Zane Vella Michael DelCiello David Monnerat Steve Veres Neil Epstein Toni Murphy Wendy Warren Mark Francisco Douglas Muth David Watson** Manny Francisco Ranga David Wechsler “It was personally refreshing to see the “My mentors challenged me to think bigger. Jon Friedman Muvavarirwa Karena Wells speed and daring that these startups Now I’m developing the tool that millions Chris Glover Pank Patel* Tony Werner* applied to solving problems. A useful radar of creators are going to use to design the Neala Gollomp Bret Perkins Thomas for Comcast to determine where augmented reality products of the future.” Madhav Gopal Andrew Pinzler Wlodkowski* opportunities might appear for companies Kevin Greenwald Greg Reed Ayme Yaiser Jeremiah Alexander of our size down the line.” Patricia Hadden Gregory Rigdon* Laurent Yoon Founder, wiARframe Denice Hasty* Rick Rioboli Matthew Zelesko* Marc Siry (Being tested by Jeanine Heck Brian Roberts** Jonathan Zweifler Vice President, Strategic Comcast’s UX team)

Development, Comcast * Advisory Council & Mentor to wiARframe **Executive Champions

14 Techstars Accelerator 2020 Key Dates LIFT Labs Programs/Events Events LIFT Labs Attends/Sponsors

JAN - MAR Q2 JULY - OCT Q4 Techstars/LIFT Labs Startup JUN TBD JUNE Q3 Techstars/LIFT Startup Meet & Greets Curation LIFT Labs Collision, Call for Labs Accelerator Curation Cities 1 - 6 Event Summit Toronto Startups HIGH LEVEL Program Event TIMELINE Q1 Q2 Q3 Q4

JAN FEB MAY JUNE JULY Q3 Q3 OCT Q4 Techstars Startup Philly Tech Techstars 2020 Startup Startup Techstars Startup Applications Grind, SF Week Offer Letters Techstars Curation Recruiting Demo Day Recruiting Open Sent Class Begins Event City 1 - 3 City 4 - 6

LIFT Labs PHL Programming: Live @LIFT, Learn @LIFT Accelerator Class LL PHL Continues

The Farm Accelerator (8/26 – 11/15)

15 Meet the LIFT Danielle Cohn Luke Butler Fielding Kidd Jeanette Pierce Executive Director, Senior Director, Director, Business Director, Marketing Labs Entrepreneurial Engagement LIFT Labs PHL Partnerships Communications Team and Head of LIFT Labs

Lorraine Dziepak Melissa Le Monique Moffo Aize Asowata Program Manager Community Manager, Program Manager, Business Marketing Coordinator LIFT Labs PHL Partnerships

16 How Business Leaders and Employees Can Get Involved

There are several ways to be part of LIFT Labs programs:

! Introduce a startup to LIFT Labs

! Pilot a product with LIFTOff

! Bring you team or corporate partners on a tour of LIFT Labs PHL Send programming ideas or questions to ! Host or attend an event at LIFT Labs [email protected] ! Suggest an expert panelist or serve Stay up to date – sign up for our newsletter! as one yourself ComcastNBCULIFT.com/connect ! Join the Tomorrow Team

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