Wahlburgers Case Study

Group

The Client

Wahlburgers is a chain of high-profile burger restaurants in Florida, Massachusetts, Nevada, New York, Pennsylvania and Canada that stands out from the crowd. The brainchild of brothers Mark, Paul and Donnie Wahlberg, it is a business run with great passion and a very personal touch. “There is no better feeling than sitting at the table together, sharing good food, a few laughs and lots of love. At Wahlburgers we share a bit of that feeling every day with every guest. Our hospitality comes from the “We no longer need to think about our POS as we had to in the heart,” they say. What makes it past. With our new J2 and POSitouch solution from RCS, we a restaurant unlike any other is can now focus on what we’re good at – delivering great food that it is also a reality television and service – and the technology looks after itself.” series on the A & E network that gives a behind-the-scenes look. Norman MacLennan, Vice President

The Challenge The Benefits

The relationship with restaurant solutions • The performance and reliability of the J2 225 provider Retail Control Solutions (RCS) came POS terminals have been exceptional; about by chance when one of its executives, • The new POSitouch software has been found R. Jay (Rob) Cotton, dined at a Wahlburgers to be functionally rich; store. A social occasion turned into a business opportunity when the two companies started • When it comes to speed and effectiveness, to engage about point-of-sale technology. the new hardware and software process transactions more rapidly than other available Wahlburgers is a small and agile company. systems, liberating servers to focus on service Its focus is on opening new restaurants and and sales uplift; growing trade. It does not want to spend its time worrying about its technology. It needs • The new J2 and POSitouch systems are invisible support to deliver great food and exposing sensitive terminals to environmental providing the client with the peace of mind it great service. It turned out that Wahlburgers stresses by not protecting them from needs; was experiencing hardware reliability issues harsh kitchen conditions. Not surprisingly, • The chosen solution is enabling RCS to meet and the level of service and technical support Wahlburgers had problems.” its commitment to provide reliability backed up it was receiving from its vendor were eroding RCS asked for the opportunity to prove it could with good support – delivering real value to the the confidence of management. provide and install a fit-for-purpose solution business; Says Rob Cotton: “In the fast-service food and to provide good support in the event of • Accurate up-to-date trading data is available environment, equipment quality is critical; it problems. “I undertook to make their problems by store and on a consolidated basis, giving must be resilient and durable. Wahlburgers’ go away and provide exemplary service,” says management a level of business intelligence terminal vendor had put in standard quality Cotton.“We delivered what we promised, both not previously available. equipment and installed it in an inferior way, in terms of technology and support.”

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Group

The Process J2 Retail Systems, Inc

RCS was successful in securing the Retail Systems, Inc., as ideal for Wahlburgers’ J2 Retail Systems, Inc. is a leading specialist Wahlburgers’ contract and started to rollout needs.“It’s a machine that we have lots of manufacturer of integrated PC-based new hardware and software in May 2015 to confidence in and lots of experience,” says touchscreen terminals, LCD touchscreen the first stores. In the first six months, some Cotton. monitors and point-of-sale hardware to the 30 new terminals have gone into the Hingham, retail, hospitality and leisure industries. By RCS was also invited to recommend MA; Lynnfield, MA; Brooklyn, NY; and Boston, controlling our own design and manufacture, replacement POS software and here it turned MA locations. As new franchisees and venues we have built a reputation for innovation, to another of its preferred partners, POSitouch, come on stream, a total of between 150 – 200 reliability and cost-effectiveness. who provide what is known as the food service stores is envisaged. Each will have an average industry’s most feature-rich POS solution. This Credited with introducing ‘thin client’ POS of seven POS terminals in operation. flexible program has adapted perfectly to and many other innovations to the market, RCS recommended the J2 225 POS terminal the quick-service needs of the Wahlburgers’ we use emergent technologies and utilize our from its preferred partner, manufacturer J2 business. close working relationship with the chipset manufacturers to ensure the reliability and longevity of our products. We work closely with The Solution partners in our chosen industries and together deliver outstanding performance and real business value at a market-beating cost-of- Hardware system use by servers.“It’s all about the lifetime ownership. number of touches, how long it takes to go The counter-mounted J2 225s are ideal through the screens and process an order and In 2013, J2 Retail Systems became part of the for Wahlburgers’ needs. These low-profile, then a check. Wahlburgers naturally wants to AURES Group. Founded in 1989 and listed compact machines can even be folded when limit server time at the terminals and maximize on Euronext since 1999, the AURES Group circumstances demand. For a machine with the time that can be spent on service. POSitouch manufactures POS systems and related such a small footprint, they pack a punch boasts the fewest touches in the industry; that peripherals. Its PC-based hardware and open- when it comes to power and durability. adds up to a lot of time and servers are system equipment provides management and point-of-service functions for businesses Adds Rob Cotton:“The ability to attach a 10.4” liberated to spend time with guests.” including specialist food and non-food stores, secondary rear display to the unit for marketing In the back office, RCS has set up flexible and retail outlets, superstores and catering and purposes is another of this terminal’s strengths. sophisticated multi-disciplinary reporting staff. hospitality. With corporate sales over 64 The J2 225 is powerful enough to run a € This uses the functionality within POSitouch million for 2014, the AURES Group has global secondary screen with ease, and clients such and is also being integrated to the Mirus presence, with its head office in France, as Wahlburgers are using this configuration in Cloud Reporting tool. Each store’s subsidiaries in the UK, Germany, Australia and its simplest form to show guests what they are management and operations staff use the USA – and a network of distributors and purchasing and in its most sophisticated form POSitouch for daily reporting. Every night resellers in 50+ countries. to run advertising and targeted promotions”. the system consolidates information from all Wahlburgers has achieved excellent results the stores to the cloud so that regional and from using the new POSitouch software. “The headquarters management, together with Contact J2 225s are a good vehicle for the POSitouch the executive team, gain real-time access to solution,” says Cotton. “They really make it fly.” trading data for business visibility. J2 Retail Systems, Inc. Software The new J2 and POSitouch solution that RCS provides and supports is creating real value 15042 Parkway Loop, Building D TUSTIN At the point-of sale – the critical node of for Wahlburgers and delivering the reliability, CA 92780 USA T +1 714.669.3111 Wahlburgers’ service offer – increased functionality and service quality that the www.j2usa.com efficiencies are being achieved through quicker business set out to gain. Retail Control Solutions, Inc. 460 Hillside Avenue, NEEDHAM, MA Retail Control Solutions, Inc. (RCS) 02494 USA T +1 800.767.2212 www.rcs-usa.com Operating under the strapline ‘Your Restaurant solution where the client can select from a POS Total Solutions Provider’, RCS supplies combination of technology elements to create information technology solutions that enable the perfect business tool. From Point of Sale, Table Service, Fast Casual and Quick Service Labor Management, Inventory Control and Restaurants, Bars or Nightclubs to run more Kitchen Automation to Enterprise Reporting smoothly and become more profitable. suite, RCS provides the tools to guarantee RCS provides one seamless integrated success.