Heaven Or Las Vegas”: Competing Institutional Logics and Individual Experience*
European Management Review, Vol. 16, 781–798, (2019) DOI: 10.1111/emre.12156 “Heaven or Las Vegas”: Competing institutional logics and individual experience* 1 2 3 MIGUEL PINA E CUNHA, LUCA GIUSTINIANO, ARMÉNIO REGO 4,5,6 and STEWART CLEGG 1Nova School of Business and Economics, Universidade Nova de Lisboa, Lisbon, Portugal 2LUISS Guido Carli University, Rome, Italy 3Católica Porto Business School, Universidade Católica Portuguesa, Porto, Portugal and BRU, ISCTE-IUL, Lisbon, Portugal 4University of Technology Sydney, Australia 5Nova School of Business and Economics, Lisbon, Portugal 6Newcastle University Business School, UK Significant research has been dedicated to the study of the dual constitutive core at the field and organizational levels but less attention has been paid to the micro-dimensions of the collision of competing logics, namely in terms of how individuals experience and navigate through them and how that influences organizational ethos and strategy. We study how one individual, founder of the organization behind the independent music label 4AD, made sense and lived through the fundamental clash of two logics: ‘music as art’ and ‘music as business’.Weanalysehowthe personal struggles of the founder allowed the construction and maintenance of a strong, solid and continued organizational identity for 4AD. We uncover four factors accounting for the protection of 4AD’s sustained artistic integrity in face of a transforming industry. Introduction creates organizational tensions and contradictions (Pache and Santos, 2013; Hargrave and Van de Ven, 2017) potentially enacting a ‘sense of dissonance’ (Stark, Run by mavericks with little or no business sense, 2009) for those who manage them. independent record labels turned the music industry Dissonance can be used as a source of innovation and on its head in the 80s.
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