Customer Profile Report for NAVIGATION INN, SHARDLOW (Punch Outlet Number: 203016) 143 LONDON ROAD, DERBY, DE72 2HA (DE72 2HA)

Age Data Table Count: Index: 0 - 0.5 0 - 1.5 0 - 3.0 0 - 5.0 15 Min 0 - 0.5 0 - 1.5 0 - 3.0 0 - 5.0 15 Min Miles Miles Miles Miles Drivetime Miles Miles Miles Miles Drivetime 0-15 75 194 6,735 30,457 35,410 75 73 91 99 99 16-17 1 16 837 3,715 4,345 8 49 91 98 98 18-24 29 76 2,728 13,152 18,063 60 59 76 89 104 25-34 44 148 4,339 19,902 22,986 60 77 80 89 88 35-44 72 203 4,957 20,720 23,530 106 113 99 100 97 45-54 102 269 6,602 25,290 28,906 135 134 118 109 107 55-64 96 209 4,997 18,601 21,701 159 131 112 101 100 65+ 114 299 8,318 31,417 36,426 119 117 117 107 106 Population estimate 2015 533 1,414 39,513 163,254 191,367 100 100 100 100 100

Ethnicity - Census 2011 Count: %: 0 - 0.5 0 - 1.5 0 - 3.0 0 - 5.0 15 Min 0 - 0.5 0 - 1.5 0 - 3.0 0 - 5.0 15 Min Miles Miles Miles Miles Drivetime Miles Miles Miles Miles Drivetime White 649 1,567 37,463 149,861 173,380 97% 98% 96% 94% 93% Mixed / Multiple Ethnic Groups 7 14 456 2,800 3,652 1% 1% 1% 2% 2% Asian / Asian British 6 15 663 4,296 5,863 1% 1% 2% 3% 3% Black / African / Caribbean / Black British 4 4 196 1,735 2,302 1% 0% 1% 1% 1% Other Ethnic Group 3 3 72 535 738 0% 0% 0% 0% 0% All People (Ethnic Group) 669 1,603 38,850 159,227 185,935 100 100 100 100 100

Mosaic UK Data Table (Residential) Count: Index: 0 - 0.5 0 - 1.5 0 - 3.0 0 - 5.0 15 Min 0 - 0 - 0 - 0 - 15 Min Miles Miles Miles Miles Drivetime 0.5 1.5 3.0 5.0 Drivetime A City Prosperity (18+) 0 0 0 0 0 0 0 0 0 0 B Prestige Positions (18+) 0 21 3,070 7,359 8,720 0 24 132 79 81 C Country Living (18+) 40 98 1,202 3,666 4,776 126 117 54 41 46 D Rural Reality (18+) 332 719 1,952 4,712 6,488 1,051 861 88 53 63 E Senior Security (18+) 0 9 3,255 12,820 13,961 0 9 125 123 116 F Suburban Stability (18+) 6 35 5,187 16,430 16,816 22 48 266 210 186 G Domestic Success (18+) 5 36 3,538 10,610 10,542 13 36 132 98 85 H Aspiring Homemakers (18+) 72 246 7,329 25,341 25,848 173 224 252 217 192 I Family Basics (18+) 0 0 1,387 12,840 18,333 0 0 60 139 171 J Transient Renters (18+) 1 6 1,360 10,005 12,092 4 9 74 135 141 K Municipal Challenge (18+) 0 0 136 1,906 2,901 0 0 7 25 33 L Vintage Value (18+) 0 34 1,260 7,608 10,824 0 45 63 94 116 M Modest Traditions (18+) 0 1 1,592 12,464 14,388 0 2 105 204 204 N Urban Cohesion (18+) 0 0 0 47 10 0 0 0 1 0 O Rental Hubs (18+) 0 0 671 2,455 2,599 0 0 27 25 23 Adults 18+ estimate 2015 456 1,205 31,939 128,263 148,298 100 100 100 100 100 Copyright © 2016 Experian Limited. Mapping: Copyright © 2015 Navteq. Mosaic UK Map and Data: NAVIGATION INN, SHARDLOW (203016)

Mosaic UK Data Table (Residential) Count: Index: 0 - 0.5 0 - 0.5 Miles Miles A City Prosperity (18+) 0 0 B Prestige Positions (18+) 0 0 C Country Living (18+) 40 126 D Rural Reality (18+) 332 1,051 E Senior Security (18+) 0 0 F Suburban Stability (18+) 6 22 G Domestic Success (18+) 5 13 H Aspiring Homemakers (18+) 72 173 I Family Basics (18+) 0 0 J Transient Renters (18+) 1 4 K Municipal Challenge (18+) 0 0 L Vintage Value (18+) 0 0 M Modest Traditions (18+) 0 0 N Urban Cohesion (18+) 0 0 O Rental Hubs (18+) 0 0 Adults 18+ estimate 2015 456 100 Copyright © 2016 Experian Limited. Mapping: Copyright © 2015 Navteq. Occasions Map and Data: NAVIGATION INN, SHARDLOW (203016)

Occasions Data Table Count: Index: 0 - 0.5 0 - 1.5 0 - 3.0 0 - 5.0 15 Min 0 - 0 - 0 - 0 - 15 Min Miles Miles Miles Miles Drivetime 0.5 1.5 3.0 5.0 Drivetime 01 Mine's a Pint 31 77 1,790 8,677 10,806 100 91 78 87 92 02 Early Doors 27 71 2,302 9,785 11,561 104 101 120 118 118 03 Everyday is Friday 30 76 1,785 7,988 9,279 135 126 109 112 111 04 Weekend Millionaires 27 96 2,437 12,433 14,907 84 111 103 121 124 05 Out On The Town 24 74 2,126 10,497 12,479 78 89 93 106 107 06 Business and Pleasure 18 39 760 3,303 3,837 113 90 65 65 64 07 Sporting Pints 10 41 1,441 8,053 9,817 29 45 57 74 77 08 Student Social 15 44 951 3,414 3,983 104 113 89 74 73 09 Leisurely Lunch 32 80 2,241 9,117 10,780 105 98 100 94 95 10 Wining and Dining 39 110 3,141 11,419 12,727 113 118 123 104 98 11 Household Outing 15 52 2,149 10,108 11,807 55 70 107 116 115 12 Midweek Meal Deal 20 46 1,146 5,640 7,005 130 111 101 115 121 13 Date Night 46 103 2,485 8,102 8,932 188 156 138 104 97 14 Birthday Treat 32 76 1,991 7,555 8,789 131 115 110 97 96 15 Pre Show Meal 6 20 676 2,677 2,997 71 88 109 99 95 Number of Occasions 372 1,005 27,421 118,768 139,706 100 100 100 100 100

Competition Type Summary Table 0 - 0.5 0 - 1.5 0 - 3.0 0 - 5.0 Reporting Category Miles Miles Miles Miles Café / Wine Bar 0 0 3 13 Circuit Bar 0 0 1 13 Community Local 4 4 21 69 Dry Led 2 2 8 19 Branded Food Pub 0 1 5 15 Rural 0 0 0 0 Other 2 5 26 132 Total 8 12 64 261

Competition Type Summary Table 0 - 0.5 Reporting Category Miles Café / Wine Bar 0 Circuit Bar 0 Community Local 4 Dry Led 2 Branded Food Pub 0 Rural 0 Other 2 Total 8

List of Pubs (sorted by distance from Punch outlet) - Top 30 by Distance

Distance Rank Pub name Address Owner Postcode Category (Miles)

N/A NAVIGATION INN, SHARDLOW 143 LONDON ROAD, DERBY, DE72 2HA Punch Taverns DE72 2HA Punch Taverns 0.00 1 Navigation Inn 143 London Road, Shardlow, Derby Punch Pub Company DE72 2HA Community Local 0.00 2 New Inn 61 The Wharf, Shardlow, Derby Enterprise Inns DE72 2HG Dry Led 0.08 3 Malt Shovel 49 The Wharf, Shardlow, Derby Marston's DE72 2HG Community Local 0.08 4 Old Marine Restaurant London Road, Shardlow, Derby Independent Free DE72 2GL Other 0.26 5 Clock Warehouse 196 London Road, Shardlow, Derby Marston's DE72 2GL Community Local 0.26 6 Old Crown Cavendish Bridge, Shardlow, Derby Marston's DE72 2HL Community Local 0.40 7 Shakespeare 117 London Road, Shardlow, Derby Trust Inns DE72 2GP Dry Led 0.50 8 Tandoori Nights 134 London Road, Shardlow, Derby Independent Free DE72 2GP Other 0.50 9 Golden Dragon London Road, Shardlow, Derby Independent Free DE72 2HN Other 0.64 10 Dog & Duck London Road, Shardlow, Derby Marston's DE72 2GR Branded Food 0.84 11 Days Inn A50 Westbound, Shardlow, Derby Days Inn DE72 2WW Other 1.26 12 Castle Donington Sports Club Station Road, Castle Donington, Derby Independent Free DE74 2NL Other 1.38 13 Lamb Inn 22c Station Road, Castle Donington, Derby Marston's DE74 2NJ Community Local 1.61 14 Jolly Sailor 21 Main Street, Hemington, Derby Greene King DE74 2RB Community Local 1.68 15 Mason And Mason Sawley Marina, Long Eaton, Nottingham Independent Free NG10 3AE Cafe / Wine Bar 1.73 16 Coach & Horses Victoria Road, Draycott, Derby Enterprise Inns DE72 3PS Circuit Bar 1.75 17 Olympic Hotel Station Road, Draycott, Derby Punch Pub Company DE72 3QB Community Local 1.77 18 Jolly Potters 36 Hillside, Castle Donington, Derby Enterprise Inns DE74 2NH Community Local 1.77 19 Railway Inn 29 Wilne Road, Long Eaton, Nottingham Marston's NG10 3AP Community Local 1.78 20 Harrington Arms 392 Tamworth Road, Long Eaton, Nottingham Greene King NG10 3AU Branded Food 1.78 21 White House 384-386 Tamworth Road, Long Eaton, Nottingham Independent Free NG10 3AU Other 1.78 22 Tudor Inn & Restaurant 101 Bondgate, Castle Donington, Derby Independent Free DE74 2NR Other 1.79 23 Cross Keys Inn 90 Bondgate, Castle Donington, Derby Enterprise Inns DE74 2NR Community Local 1.79 24 Victoria Hotel 32 Victoria Road, Draycott, Derby Admiral Taverns Ltd DE72 3NA Community Local 1.79 25 White Hart 21 Derby Road, Aston-On-Trent, Derby Marston's DE72 2AF Community Local 1.84 26 White Lion 372 Tamworth Road, Long Eaton, Nottingham Enterprise Inns NG10 3AT Community Local 1.84 27 Curry Tonight 43-45 Borough Street, Castle Donington, Derby Independent Free DE74 2LB Other 1.85 28 Rose Of Bengal 42 Borough Street, Castle Donington, Derby Independent Free DE74 2LB Other 1.85 29 Draycott Conservative Club 44 Derby Road, Draycott, Derby Independent Free DE72 3NJ Other 1.87 30 Numero Due 2a Borough Street, Castle Donington, Derby Independent Free DE74 2LA Other 1.88