10 Years of Creation
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10 years of creation PRESS KIT 2016 BEAU&BIEN, lignting sculptor Since 2005, BEAU&BIEN sculpts light and uses the best of the innovative technology of LEDs, combining them with materials and know-how such as traditional French porcelain or blown glass. So sublimated, the LED light becomes an ornament for custom-made creations in hotels, restaurants or for special orders. 1 Collections that are entirely made in France All BEAU&BIEN collections are 100% made in France. From the company’s inception, Sylvie Maréchal, designer and founder of BEAU&BIEN, has resolved to work closely with the best French manufacturers and artisans. Smoon, the collection that launched Beau & Bien First patented, nomad, wireless and rechargeable lamp, the ‘Nomad Smoon’ presented by Sylvie Maréchal in 2004 at the Maison & Objet Fair, as a prototype has an immediate success. Moon-shaped, this mobile lamp charges as a cell-phone and provides 10 hours of light. In 2006, the ‘Nomad Smoon’ was awarded with the 1st prize for Innovation and the first European Design Prize in 2007. Other models rapidly completed the Smoon collection: indoor table lamps (Sensitive Smoon, 2smoon, Star Smoon ...) the ‘Smoon Ombrella’ floor lamp (with its parasol in elliptical Plexiglas). 2 The inspiration of the « Age of Enlightenment » Since 2014, BEAU&BIEN gets its inspiration from the spirit of the 18th Century, called ‘The Age of Enlightenment’ for its literary, philosophical and artistic zenith. During this period, France strongly influences the decorative arts. By revisiting and reinventing its codes, Sylvie Maréchal combines in her recent creations, the biscuit porcelain with the LED, the gildings and the carbon, the French tradition with the 21st Century technology. She imagines new and lighter structures for chandeliers, where classic and contemporary forms combine together in a brilliant lightness. See pages 10, 12 and 13 the 2016 collections : « Wersailles », « Louis 15 », « Or » and « Carbone ». Creations that are constantly diversified For many years, BEAU&BIEN has been diversifying its creations, with the principle of suspension and lightness giving to collections a dynamic continuity. The suspended vase ‘Chantilly’ created by Sylvie Maréchal for the Royal Monceau in 2015 illustrates this new direction. Like a giant drop, its name is inspired as much by the castle as by the cream. Worldwide prestigious projects, spectacular installations and sceneries Today, BEAU&BIEN’s collections and unique pieces are settling everywhere, in the most luxurious hotels as well as in private properties, in Paris, on the French Riviera, in India, in the United States,... Thus, in 2015, BEAU&BIEN designs beach lighting of the Majestic Hotel in Cannes, and in 2016 installs the lights of the hotel lobby. Some spectacular achievements are also set up in individual houses: in Ibiza, a 11m high structure; in Italy, suspensions of more than 4.50m high; more recently, in Paris, rue de Grenelle, 40 porcelain birds are placed facing a garden, over a luminous table. 3 When luminaires become jewelry BEAU&BIEN is also a jewelry designer. With the ‘Night Bijoux’ backlit pendants, all the delicacy and the light sculpting skill of Beau&Bien take form as an individual ornament. Amazing lights, ready to be used or custom-made, spectacular creations, amazing jewelry: Sylvie Maréchal has not finished enlightening Design! 4 BEAU&BIEN, Technology for Design and Ecology Since its creation in 2005, Beau&Bien realized the potential of the LED technology in its luminaires to offer increasingly innovative solutions. The LEDs, which have become essential, offer a greater freedom for design and creativity, thanks to their small size. Through its research and its technology mastery, BEAU&BIEN can continuously renew its light jewelry and original lighting collections always with an incomparable quality both for their technical and environmental approach as well as for their style. An expert use of LED The LEDs selected by BEAU&BIEN combine warm color temperatures with strong light power to obtain the same light effect as incandescent bulbs. A technical prowess and a unique expertise Research gave Beau&Bien the opportunity to develop a patented switch with a shock sensor. Moreover, BEAU&BIEN uses the latest innovative technologies from aerospace and automotive for its creations: for instance, the application of a “soft touch” polish on polyethylene, permitted to have a surface appearance very similar to a frosted glass effect. Ecology as a common thread BEAU&BIEN has always adopted an environmental approach in each step of its lightings production. The chosen LEDs help to reduce up to 50 times the power consumption of luminaires designed by BEAU&BIEN. And they are all repairable in France. 5 « I see no contradiction between running my business and carrying out my creative activities. (...) I try to keep intact my sensitivity to poetic images because these bright images affect me much more than words. The light refers to the human being, to his spirituality. It is fragile, let’s not lose it. » - Sylvie Maréchal 6 BEAU&BIEN, the collections The inspiration of the « Age of Enlightenment » Since 2014, BEAU&BIEN gets its inspiration from the spirit of the 18th Century, called ‘The Age of Enlightenment’ for its literary, philosophical and artistic zenith. During this period, France strongly influences the decorative arts. By revisiting and reinventing its codes, Sylvie Maréchal combines in her recent creations, the biscuit porcelain with the LED, the gildings and the carbon, the French tradition with the 21st Century technology. She imagines new and lighter structures for chandeliers, where classic and contemporary forms combine together in a brilliant lightness. 7 8 9 WERSAILLES classic collection A wink to one of the most emblematic French monuments, echo of a unique craftsmanship, this collection I s 21st Century version of the classic aesthetic. Wersailles, the suspension This airy suspension reinvents with poetry and elegance the classic ‘Chandelier’ of French Chateaux. Suspended in the air, yet connected to an electrical outlet, the porcelain candleholders spread a soft and diffused LED light with low power consumption. They can be custom- made by combining the modules. 10 Wersailles, the candlestick This candleholder made of Limoges porcelain can be put everywhere: on the table for dinner, on a console in the hall, on a nightstand in the bedroom. Powered by a battery, a powerful LED illuminates its flame. The candlestick Wersailles brings a touch of tradition of the French Chateaux, with the most contemporary technology. 11 LOUIS 15 Collection The majestic chandeliers of the 18th century were the starting point of the Louis 15 Collection. The classic dangling chandelier drops have been replaced by porcelain objects with smooth, opaque contours, but letting the light to pass through. Suspended by barely perceptible wires, they create through their disposal a feeling of timeless lightness. 12 New collections 2016 : CARBONE and OR Sylvie Maréchal presented for the first time two brand new creations “CARBONE” and “OR” at the “Salone del Mobile” in Milan (11 to 17 April 2016), at the SuperStudioPiu. CARBONE Because the world and the society are changing, everything ends up carbonized by the advent of a new era and the birth of a new civilization. Everything consumes itself; everything turns into ashes to form the carbon, the original material. Only gold resists to flames, liquefies and re-solidifies to create new forms. Thus, the CARBONE collection arises, representing what remains of the splendor of the 18th century exposed to the burns of the 21st century: classic shapes dressed in black, rough and cracked appearance, black ... and carbon. The delicate whiteness of the traditional porcelain leaves room for carbon drawing graphic and graphite chandeliers, real sculptures subjected to disorder and deconstruction of the 21st century, in perfect contrast with the gold. OR The story continues, is reinterpreted... this is when the gildings of the 18th century, sign of a sumptuous luxury, turn out resistant to burns and create a powerful contrast with CARBONE. And to better reveal it, the gold of OR brings sophistication to CARBONE, giving it a chic and elegant appearance. 13 14 15 Des collections entièrement fabriquées en France All collections of Beau&Bien are 100% made in France. From the company’s inception, Sylvie Maréchal, designer and founder of Beau&Bien, has resolved to work closely with the best French manufacturers and artisans. Each piece is made and painted by hand, in a porcelain family factory in Limoges, and the assembly is then done in Paris. The attention to quality is thus pushed to its highest level. 16 Interview with Sylvie Maréchal, creator of Beau&Bien, designer and entrepreneur Impressario : You have a scientific background, which is rare in the world of design... Sylvie Maréchal : My mother was a math teacher, my father was an engineer. Very early, I was fascinated by biology, by the human body and the brain, and I still am. I started medical school and stopped after three years, before the internship, because I was too sensitive to live with serenity the relationship to patients. This first experience and this unscheduled discovery about myself pushed me to develop my other passion, cherished since childhood: the drawing and the visual creation. The design allows me to combine these two passions: to formalize my own inner images, while materializing them organically, sometimes scientifically, because I am very attentive to materials chemistry. 17 After these first years of study, I joined the School of Commerce in Paris (ESCP) and in parallel; I took drawing classes at the Industrial Design National School (ENSCI). It was not easy to do both, but the rigor of medical school had given me a strong structure and a great capacity for work. I’ve always wanted to do more! My first professional steps were made in an advertising agency where I had an interface role between the creation and the client, and where I learned to find the right language and the right time to find the smartest ideas, to give the best answer to the sponsors’ brief.