BBC All Radio Report Quarter 2 2016

Alison Winter

BBC Radio & Music

3rd August 2016 Contents 2

BBC RAJAR Q2 2016: Infographic RADIO

Key metrics against All Radio, BBC & Commercial

ALL RADIO ALL BBC ALL COMMERCIAL 48,687 90.1% 21.5 1,045m 35,066 64.9% 15.6 546m 35,570 65.8% 13.3 472m

Reach Reach Avg hours Total hours Reach Reach Avg hours Total hours Reach Reach Avg hours Total hours (000’s) %) per listener (m) (000’s) %) per listener (m) (000’s) %) per listener (m)

Weekly Hours Weekly Hours Weekly Hours

Reach (000’s)

9,455 15,298 2,201 11,507 5,858 2,266 1,079 1,310 1,950 676 1,454 35,570 5,511 3,289 4,287 All Comm- ercial

Share for All BBC Radio Key metrics for digital platforms at an all radio level AHPL for All BBC Radio Weekly reach (%) Share (%) 15.6 15.6 15.8 BBC Share All Commercial Share 90.1% All Radio 100% BBC AHPL Jun AM/FM 53.0% 15 44.4% 74.9% 54.7% Mar 58.9% All digital 45.3% Jun 16 Mar 16 Jun 15 54.1% 16 43.2% 44.8% DAB 32.2% Jun Commercial 52.2% 16 45.2% 14.9% DTV 5.1% AHPL 19.3% Online \ apps 8% 13.3 12.7 13.4 Contents 3

Record numbers tune into UK Radio; with record BBC Commercial reach ahead of BBC once more RADIO

Jun 15 Apr 16 Jun 16 QoQ YoY Highest ever reach for UK Radio! Beating the Weekly reach (000s) p previous high (Q4 13) by more than 300k. This is

48,184 47,823 48,687 down to a significant rise on the quarter of 864k

Weekly reach (%) p and means that 9 out of 10 adults tune in to live 89.9 89.3 90.1 radio every week. Total hours stay level on the year and up on the quarter – neither statistically

ALLRADIO Average hours per listener 21.71 21.05 21.46 significant – with average timespent of 21h28m Total hours (millions) per week. The record reach is driven by 1,046 1,006 1,045 increases for both BBC and Commercial radio:-

Weekly reach (000s) BBC Radio shows directional increases on both 35,016 34,869 35,066 periods to reach 35.1m adults every week, or Weekly reach (%) 65% of the population. Hours and timespent 65.4 65.1 64.9 are stable.

ALLBBC Average hours per listener 15.84 15.62 15.56 But its Commercial Radio who are the big Total hours (millions) winners in the quarter that saw six brand new 555 545 546 stations air on the first UK-wide digital multiplex to launch for years (and several other stations Weekly reach (000s) p

34,628 34,277 35,570 gain UK-wide coverage as a result of moving to D2). Commercial Radio reports record reach of Weekly reach (%) p 64.6 64 65.8 35.5m (almost half a million above the previous high) as listeners tune to new stations like Virgin, Average hours per listener p 13.4 12.67 13.27 Magic Chilled, Mellow Magic, talkRADIO and

ALLCOMMERCIAL talkSPORT2. And this has also bumped up Total hours (millions) average hours to 13h16m. 464 434 472

Source: RAJAR / Ipsos MORI / RSMB Contents 4

BBC Digital share hits a record 45.3%, with DAB (32.2%) and then online (8%) RADIO the key drivers; almost 6 out of 10 people listen digitally every week.

After the positive shifts of Q1 for digital we see further increases this time round, again likely a result of the D2 launch: reach (59%/30.5m), hours (473k) and the all-important share (45.3%) are all up again. And underlying this are increases in particular for two digital platforms: DAB now reaches 44.8% (22.7m) of the population and takes 32.2% of all hours; online reaches 19.3%/9.7m listeners every week, rising to 31.2% among 15-24s. Meanwhile, those claiming to listen to the radio each month via a mobile device reaches a record of 26.6% of all adults, rising to 39% of 15-24s.

Weekly Reach (%) Total Hour (millions) Share (%)

Jun 15 Apr 16 Jun 16 Jun 15 Apr 16 Jun 16 Jun 15 Apr 16 Jun 16

All radio 89.9 89.3 90.1 1,046 1,006 1,045 100 100 100

All digital 55 56.9 58.9 418 444 473 39.9 44.1 45.3

DAB 37.8 42.3 44.8 280 311 336 26.7 30.9 32.2

DTV 14.1 14.9 14.9 49 55 54 4.7 5.4 5.1

Online\apps 16 18.1 19.3 67 79 83 6.4 7.8 8

Digital unspecified* 8.4 0 0 22 0 0 2.1 0 0

NB DIGITAL UNSPECIFIED DATA = 0 FROM Q1 2016 DUE TO THE INTRODUCTION OF THE PLATFORM ATTRIBUTION MODEL, RECODING ALL LISTENING WHERE NO PLATFORM HAS BEEN RECORDED,

Source: RAJAR / Ipsos MORI / RSMB Contents 5

Records for Radio 4 and 6 Music in the quarters that saw the historic EU BBC RADIO Referendum, and Glastonbury. Also a record for Asian Network.

Weekly Reach (000s) QoQ YoY QoQ YoY (%) Jun 15 Apr 16 Jun 16 Jun 15 Apr 16 Jun 16 35,016 34,869 35,066 1,625 1,326 1,310 q 65.4 65.1 64.9 3 2.5 2.4 All BBC Network 31,926 32,014 32,347 2,055 2,236 2,266 radio 59.6 59.8 59.9 3.8 4.2 4.2 10,436 9,907 9,455 958 1,040 1,079 q q p 19.5 18.5 17.5 1.7 1.9 2 15,141 15,514 15,298 1,954 1,851 1,950 28.3 29 28.3 3.6 3.5 3.6 1,894 2,117 2,201 1,548 1,466 1,454 p 3.5 4 4.1 2.9 2.7 2.7 10,574 10,568 11,507 607 562 676 p p p 19.7 19.7 21.3 1.1 1 1.3 5,322 5,774 5,858 p A mixed bag for BBC Radio this quarter. 9.9 10.8 10.8

5,836 6,119 6,181 • Radio 1 shows significant decreases on both periods to 9.5m 10.9 11.4 11.4 (second lowest reach) adults listening every week. Local 8,837 8,793 8,382 radio is also down to a new low of 8.4m. q 16.5 16.4 15.5 • But we see records for a diverse group of stations: Radio 4 (in 10,965 10,934 11,887 the quarter of the EU Referendum (and the following events); 6 p p Music (in the Glastonbury quarter) and Asian Network. 20.5 20.4 22 • Elsewhere this are some solid figures from Radio 2, 5 live, 1Xtra and 4Extra while Radio 3 records a new Q2 high of 2.2m – before the Proms even start.

Source: RAJAR / Ipsos MORI / RSMB Contents 6

BBC Drop in BBC Radio share narrows the gap with Commercial Radio RADIO once more

(%) Jun 15 Apr 16 Jun 16 QoQ YoY

53.0 54.1 52.2 q

All BBC Network radio 45.5 46.6 45.2 q BBC Radio share is statistically flat on the year but down on the quarter to 52.2% - our lowest 6.4 5.6 5.7 q since Q3 03, and also leading to the narrowest 17.6 18.6 17.2 q share gap since that time between BBC and Commercial Radio (45.2%) of 7%pts. 1.3 1.3 1.2 Contributing to this drop in share, Radio 1 is 11.7 12.0 11.9 statistically down on the year but stable on last quarter at 2.7%, while the opposite is true for 3.5 3.9 3.9 p Radio 2, at 17.2%. Radio 3 and Radio 4 hold 4.1 4.2 4.3 steady at 1.2% and 11.9% respectively, while 5 live shows a significant rise on the year to 3.9%. 7.5 7.5 7.0 Local radio hits a new low of 7%. 12.8 13.1 13.2

Source: RAJAR / Ipsos MORI / RSMB Contents 7

BBC Timespent – at a BBC level – is stable and just above target (15.6 actual v 15.5 target) RADIO

Jun 15 Apr 16 Jun 16 QoQ YoY Jun 15 Apr 16 Jun 16 QoQ YoY

15.8 15.6 15.6 3.79 2.73 2.69 q

All BBC Network radio 14.9 14.7 14.6 9.13 9.37 9.67

6.5 5.7 6.3 p 4.74 4.82 4.51

12.2 12.1 11.7 6.18 5.79 6.69

6.9 6.4 5.9 4.64 5.64 5.37

11.5 11.5 10.8 q 6.37 6.06 5.78

6.9 6.7 7.0 We know timespent is a challenge and, actually, at the top level we hold steady and (just) above target ,at 15h34m per listener per week. 7.3 6.9 7.2 Underlying this, Radio 1 sees a statistically significant rise in AHPL on the 8.9 8.6 8.8 quarter, up 31m to 6h15m, probably a counter to their loss in reach. A slight nudge down for Radio 2 to 11h43m doesn’t see Radio 4 take the AHPL crown from them, as the latter’s record reach probably drives a 12.2 12.1 11.6 statistically significant shift down on the year to 10h48m.

Digitally, 6 Music and 4 Extra are both to be commended this time with record timespent listening of 9h40m and 6h42m respectively.

Source: RAJAR / Ipsos MORI / RSMB Contents 8

Record Commercial Radio reach exceeds that of BBC radio once more; driven by BBC UK-wide and digital brands RADIO

Weekly Reach (000s) Jun 15 Apr 16 Jun 16 QoQ YoY Looking at Commercial radio, a significant rise on the quarter (+1.3m) to a 34,628 34,277 35,570 All Commercial p record 35.6m sees them exceed BBC 64.6 64 65.8 reach once more (35.1m), this time by a more sizeable 500k. Local has played its 27,466 26,884 27,608 All Local Commercial part in this with directional rises on both 51.3 50.2 51.1 periods to 27.61m/51.1% - its highest 17,944 18,220 19,388 figure since Q2 13; but National All National Commercial p p Commercial Radio sees significant rises on 33.5 34 35.9 both periods to reach a new record 5,276 5,121 5,511 audience of 19.4m/36%. Classic FM 9.8 9.6 10.2 And underneath this, both Classic FM 3,033 3,088 3,289 (5.5m/10.2%) and talkSPORT (3.3m/6.1%) talkSPORT 5.7 5.8 6.1 report rises on both periods. But The Network, while 4,042 4,358 4,287 Total directionally up on the year, is flat on the 7.5 8.1 7.9 quarter at 4.3m.

Source: RAJAR / Ipsos MORI / RSMB Contents 9

Records for a variety of UK-wide CR brands: LBC, Smooth, Capital, Capital Xtra, BBC Kiss and . Plus hundreds of thousands of listeners tune to new D2 stations. RADIO

(000s) Jun 15 Apr 16 Jun 16 QoQ YoY (000s) Jun 15 Apr 16 Jun 16 QoQ YoY

Gold Network UK 1,024 1,053 1,076 Jazz FM 560 506 597

Heart Network UK* 8,860 9,014 8,954 Heat 833 878 872

Kerrang! UK 843 787 734 q 777 693 741

Kiss 5,240 5,394 5,525 Planet Rock 1,248 1,265 986 q q

Total LBC UK 1,481 1,540 1,729 p p (was Smash Hits) 576 548 593

Smooth Radio UK 4,635 4,800 4,955 p Kisstory 1,459 1,441 1,540

Radio X (was XFM) 892 1,240 1,189 p Absolute Radio Classic Rock 540 566 563

Capital Network UK 7,105 7,552 7,850 p Absolute 80s 1,603 1,720 1,581

Capital Xtra (UK) 951 1,202 1,322 p Absolute 90s 539 681 679 p

Among those Commercial Radio brands available UK-wide, there are records this time round for LBC (1.7m), Smooth (4.96m), Capital Network (7.9m), Capital Xtra (1.3m), Kiss UK (5.5m) and Kisstory (1.54m) – the last now nipping at the heels of Absolute 80s which, despite a nudge down on both periods, remains the biggest digital-only Commercial Radio station with 1.58m listeners. Meanwhile, the new Network doesn’t maintain last quarter’s high and drops on the quarter to 1.2m.

Not shown on this slide but new stations on D2 to report this time are: Magic Chilled (233k), Mellow Magic (380k), talkRADIO (224k), talkSPORT2 (285k) and – with the highest reach - Virgin Radio (409k)

Overall, Heart (9m) remains the biggest UK-wide Commercial radio brand, followed by Capital (7.85m) and then Kiss (5.53m).

Source: RAJAR / Ipsos MORI / RSMB Contents 10

BBC 12 year high share for Commercial Radio of 45.2% RADIO

(%) Jun 15 Apr 16 Jun 16 QoQ YoY

All Commercial 44.4 43.2 45.2 p Commercial Radio share is statistically up on the quarter, flat on the year, at 45.2% (its highest All Local Commercial 29.8 28.5 29.4 since Q1 04) – just 7%pts below BBC Radio’s 52.2% share. All National Commercial 14.5 14.6 15.8 p p Local Commercial radio share of 29.4% lies between figures Classic FM 3.3 3.2 3.5 reported last year and last quarter. But UK-wide services collectively talkSPORT 1.9 1.8 2.0 report a record share (along with record reach) of 15.8%. Total Absolute Radio Network 3.1 3.1 3.0

Source: RAJAR / Ipsos MORI / RSMB Contents 11

BBC Strong timespent figures from Commercial Radio. RADIO

Jun 15 Apr 16 Jun 16 QoQ YoY

All Commercial 13.4 12.7 13.3 p

All Local Commercial 11.4 10.7 11.1 Only one significant shift in time-spent here: at an overall level, up on the quarter by 36mins to 13h16m. All National Commercial 8.5 8.1 8.5 Local is more or less steady on 11h07 per listener, and Nationally, average Classic FM 6.5 6.4 6.6 hours of 8h31m are +26m on last quarter, which is impressive given their talkSPORT 6.7 6.0 6.5 increase in reach.

Total Absolute Radio Network UK 7.9 7.2 7.2

Source: RAJAR / Ipsos MORI / RSMB BBC All Radio Report – Q2 2016

Alison Winter

Head of Audiences, Radio