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Table of Contents
Welcome Page 3 OSLT playbill, Roxy Events Page 4-6
What is artsVest? Why Sponsor? Page 7
Sponsorship Levels & Benefits Page 8-12
Community benefit/Audience reach Page 13
Ad specs and rates Page 14
Application Form Page 15
"I believe that creativity will be the currency
of the 21st century ."
Owen Sound Little Theatre (OSLT) is a registered, charitable institution formed in 1961.
Owen Sound Little Theatre’s mission is to be a quality theatre company that consistently entertains and challenges while stimulating participation in the arts through dynamic artistic and cultural programming with broad appeal.
The Roxy is the permanent home for the Owen Sound Little Theatre and a vibrant regional centre for arts and culture. Of over 200 community theatre groups in Ontario, only 5% own and operate their own facility without any municipal operational funding. Owen Sound Little Theatre is one of these rare organizations. As a community theatre, OSLT is also ineligible for provincial and federal funding for its own theatrical productions. 2
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Welco me !
The 2012-2013 season was a memorable one for The Roxy, with some 10,000 tickets sold for Owen Little Theatre Productions alone! Anything Goes drew in the crowds with an on-stage ocean liner and a live band safely stowed in a life boat! Kiss the Moon, Kiss the Sun was an artistic success, winning three awards at the Western Ontario Drama League Festival. The Donnellys was a sensation, with eight completely sold out shows and two visits from playwright Peter Colley! And The Importance of Being Earnest was chosen as a preferred event by the City of Owen Sound for their volunteers.
In the past year, we also closed our 88 Key Campaign for the purchase of our new grand piano. We are also on the verge of a massive centennial renewal project for The Roxy Theatre which will cement our role as the premiere arts presenter in the region and key economic driver for Owen Sound’s historic downtown.
Our audiences continue to grow, and we are meeting our vision for artistic excellence and sustainability. We continue to receive overwhelming support for our efforts to increase and diversify programming, and none of this would be possible without our supporters.
On behalf of OSLT, thank you for your consideration and for playing such an important role in our achievements!
Sincerely,
Aly Boltman Theatre Manager
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OWEN SOUND LITTLE THEATRE’s 53 rd ANNUAL PLAYBILL
The series begins with the blockbuster musical Les Misérables . Directed by Pat O’Connor with musical direction by Don Buchanan, Les Misérables tells the story of Jean Valjean, who breaks parole after serving 19 years for stealing a loaf of bread. His story and that of the vengeful policeman who pursues him, is interwoven with Valjean’s adoption of an orphaned child. Against the backdrop of the people’s revolution, it is a tale of the soul’s capacity to transcend unimaginable human suffering. Les Misérables runs for 12 performances from November 6-23, 2013.
Start your 2014 calendar with our Calendar Girls, an inspiring and true story directed by Corry Lapointe. Extraordinary women from an ordinary Women’s Institute spark a global phenomenon by posing for a charity calendar. As interest snowballs, the Calendar Girls reveal more than they’d ever planned! Calendar Girls runs for seven performances from January 30- February 8, 2014.
April welcomes Hobson’s Choice , a Victorian suffragette comedy directed by Val Underwood. Widower Mr. Hobson faces the problem of marrying off his daughters, while wanting to retain their services as housekeepers and sales ladies in his shoe shop. His eldest daughter takes matters into her own hands leading to a surprising, unforgettable outcome. Hobson’s Choice runs for seven performances from April 3-12, 2014.
Hit the road next spring with 18 Wheels directed by Goldie Walma. Climb aboard a big rig and hold on to your cowboy hats as you visit the landscape along the Trans-Canada Highway. Experience ordinary work-a- day Canadian life through extraordinary stories in this country-themed mini-musical. 18 Wheels runs for seven performances from May 28-June 7, 2014.
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THE 2013-2014 ROXY PROFESSIONAL PRESENTING SERIES
October 18, 2013 see multiple award-winning Canadian artists Marc Jordan (The Rhythm of My Heart) and Jane Siberry (One More Colour, Calling All Angels, Mimi on the Beach, Bound by the Beauty).
December 6, 2013 , get frantic! Famous for their CBC radio show Frantic Times and their 4 on the Floor TV series, The Frantics particular brand of comedic insanity is best served live!
March 21, 2014 , live the Brass Transit experience , featuring eight of Canada’s most in-demand musicians who have gathered out of a common love for the greatest jazz-rock group of all time: Chicago.
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2013-2014 SPECIAL PRESENTATIONS
The Roxy’s partnership with Mudtown Records has developed into an expanded two-day Mudtown Music & Arts Festival (formerly OTHERfolk Festival) August 9 and 10, 2013. Owen Sound will be firmly planted on the map for cutting edge music with the presentation of Juno nominees Stars and Hannah Georgas .
The Hats Off Country Tribute Series , a partnership between Country 93/CFOS and The Roxy, will also return in early fall with three stellar tribute shows: Pauly and the Goodfellas’ The History of Rock ‘N Soul, Bernie Jessome & The Memphis Cats’ Shades of Yesterday - Rob Orbison and REPLAY: The Beatles! And for more blasts from the past , Elvis will make another appearance at The Roxy when he returns with Peter Irwin and Jailhouse Rock with special guests for two nights of Blue Christmas III on November 29 and 30, 2013!
Salute your inner hillbilly with the new three-part Thirsty Thursday Rockabilly Saloon , featuring hours of amped-up, high-octane roots music guaranteed to gratify carefree cowpokes, roots rockers and hipsters!
October 19 th , wish The Roxy a happy 100 th birthday at our Last Stage Standing Centennial Celebration honouring a century of local arts and culture. Featuring jazz singer John Alcorn and his daughter, songstress Coco Love Alcorn , as well as The Georgian Bay Concert Choir, LookUp Theatre, The Silent Film Ensemble , and much more!
The Emancipation Festival and The Roxy present Juno winning jazz giant Joe Sealy and Alana Bridgewater for one of Canada’s foremost jazz/gospel/blues performances on December 14, 2013.
May 15-16, 2014, Community Living, The One World Festival and The Roxy present the moving musical montage RARE by Judith Thompson and a nine-member Toronto ensemble, each of whom live with Down syndrome.
As we move into the future, we are working tirelessly to build on the successes of the past. As part of our ongoing efforts to enrich the cultural landscape of our region through the performing arts, we continue to offer businesses the opportunity to be a part of the action by sponsoring any or all of these exciting productions. The contributions of sponsors are vital to our ability to
stage quality productions and grow audiences. We hope you will consider our sponsorship program and 6 consider advertising in our programs to help us keep the performing arts a vibrant part of your community. Page
The Big News: Returns to Owen Sound!
The provincially-run arts Vest program brings an infusion of $25,000 in funding which can be matched, dollar-to-dollar for sponsorships with OSLT!
Are you a local business that has never previously sponsored arts and culture before? Your new investment is matched dollar-for-dollar!
Are you a new supporter to OSLT who can provide in-kind assistance as a sponsor? Your investment is matched 50 cents on every dollar!
Do you want to increase your existing sponsorship committment? Your investment is matched seventy-five cents on every dollar!
Let’s talk about arts Vest today!
Why Sponsor?
Reach 30,000-35,000 visitors per year while receiving valuable sponsor benefits, such as complimentary tickets for you, your staff or VIP clients, gratis advertising in programs and on screen, prime logo placement and so much more!
Align your business with other like-minded businesses and individuals committed to supporting the arts and giving back to the community.
You will help support and continue the OSLT tradition of 53 years of quality theatre.
You will play a part in downtown revitalization and give a boost to the economy by recognizing the overall benefit the theatre brings to the community through its presenting activities.
You will vitally contribute to improving the quality of life for those in your community and help showcase its best assets to a growing tourist population.
You will be marketing your business to a captive, loyal and growing audience that supports organizations who value artistic programming in the community. 7 Page
Sponsorship Opportunities & Benefits Season Sponsor $3,000
Maximum exposure with a maximum of three season sponsors per year!
Tickets (Approx. $1,300 value, 66 tickets in total) 6 tickets to the OSLT musical 8 tickets to each of the three OSLT plays 2 tickets to one performance of each Roxy Series show 2 tickets to one performance of each Rockabilly show 2 tickets to Joe Sealy, Like Father Like Son, and RARE 2 tickets to Christy’s Stage Door and all youth shows 2 tickets to one performance of Blue Christmas
Advertisements ($830 value) 1/3 pg. colour ad on the season program’s back cover 1/3 pg. black & white ad in each program for OSLT productions
Acknowledgement of Investment -Large-format logo featured on projection screen at all OSLT events and most rental/special events -Company logo featured on signage dedicated to season sponsors and displayed in the lobby at all OSLT, Roxy Series and children’s shows and most special events -Company name on all press releases for OSLT plays and Roxy Series productions and on other print media, whenever possible as per space availability -Large-format, full-colour logo at start of season program, available at each OSLT/Roxy presentation -Large-format logo on sponsor acknowledgement web page -Large-format black & white logo in all OSLT production programs -Large-format colour logo on season trailer video, also available for use at your business and on your website
Additional Benefits -Company name announced during pre-show announcements at each OSLT show -Opportunity to book a staff Christmas party or special event at The Roxy for a nominal fee -Access to special ticket discounts for company or organization’s employees as available -Access to and usage of OSLT logo to promote your company’s sponsorship, including use in all artwork, print media, web media, upon approval of OSLT Board of Directors -Brochure placement in lobby for the entire season -Product placement by request, OSLT/Roxy events -Invitation to sponsor recognition events, when applicable -Opportunity to develop additional benefits based on your company’s unique promotion strategies
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Seasonal Media Sponsorship (for $3,000 or more in contra advertising)
Excellent exposure with a limit of five season media sponsors per year.
Tickets (approx. $1,100 value, total 56 tickets)
6 tickets to the OSLT musical 8 tickets to each OSLT play 2 tickets to each Roxy Series show 2 tickets to each Rockabilly show 2 tickets to Joe Sealy, Like Father Like Son, and RARE 2 tickets to Christy’s Stage Door and all youth shows
Advertisements ($300 value)
1/8 page black & white ad in each program for OSLT productions
Acknowledgement of Investment
-Large-format logo featured on projection screen at all OSLT events, plus most rentals and special events -Logo recognition on signage displayed in lobby at OSLT shows and most special events. -Large-format, full-colour logo in The Roxy’s full-colour season program -Large-format logo on our sponsor acknowledgement web page -Large format black & white logo in all OSLT play programs
Additional Benefits
-Company name announced during pre-show announcements at each OSLT show -Access to special ticket discounts for company or organization’s employees as available -Access to and usage of OSLT logo to promote your company’s sponsorship, including use in all artwork, print media, web media, upon approval of OSLT Board of Directors -Brochure placement in lobby for the entire season -Product placement by request, OSLT/Roxy events -Invitation to sponsor recognition events, when applicable -Opportunity to develop additional benefits based on your company’s unique promotion strategies
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Musical Production Sponsor $1,000 (Les Misérables )
Targeted exposure with a limit of eight production sponsors per production
Tickets (approx. $364 value)
12 tickets in total for OSLT productions of your choice. Up to 8 tickets can be used for Les Misérables.
Advertisements ($200 value)
1/3 page black & white ad in Les Misérables program
Acknowledgement of Investment
-Large-format logo featured on projection screen at all OSLT events and most rental and special events -Logo recognition on signage displayed in the lobby throughout sponsored production -Large-format, full-colour logo in the season program -Large-format logo on our sponsor acknowledgement web page -Large-format, black & white logo in the Les Misérables program
Additional Benefits
-Access to special ticket discounts for company or organization’s employees as available -Access to and usage of OSLT logo to promote your company’s sponsorship, including use in all artwork, print and web media, with approval of OSLT Board of Directors -Brochure placement in lobby for the entire season -Company name announced during pre-show announcements for the run of the musical -Invitation to sponsor recognition events -Opportunity to develop additional benefits based on your company’s unique promotion strategies
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Non-Musical OSLT Production Sponsor $750 (Calendar Girls, Hobson’s choice, and 18 Wheels ) or Rockabilly Series Sponsor or Roxy Series Sponsor or the 3-part Production of RARE
Targeted exposure with a limit of eight production sponsors per production or series
Tickets (approx. $250 value)
10 tickets in total for any OSLT productions of your choice, up to 2 tickets can be used for Les Misérables or 10 tickets in total to any of the performances in sponsored series
Advertisements ($100 value)
1/3 page black & white ad in sponsored production program (programs for OSLT productions only)
Acknowledgement of Investment
-Medium-format logo featured on projection screen at all OSLT events and most rental and special events -Logo recognition on signage displayed in the lobby throughout sponsored production -Large-format, full-colour logo in the season program -Large-format logo on our sponsor acknowledgement web page -Large-format black & white logo in program for sponsored production (OSLT productions only)
Additional Benefits
-Company name announced during pre-show announcements of sponsored production -Access to special ticket discounts for company or organization’s employees as available -Access to and usage of OSLT logo to promote your company’s sponsorship, including use in all artwork, print media, web media, upon approval of OSLT Board of Directors -Brochure placement in lobby during entire season -Opportunity to develop additional sponsorship benefits based on your company’s unique promotion strategies.
If you are interested in sponsoring Calendar Girls , please be advised that we are producing a full-colour calendar in the fall of 2013 featuring the local women cast in this show. The calendar sales will benefit the Grey Bruce Residential Hospice. Calendar Girls Production Sponsors may include their logo in the calendar for an additional $25 charge. We anticipate that we will print at least 1,000 calendars, although this number will
be solidified in the fall of 2013 and increased based on sales demand in the community. 11 Page
Performance Sponsor $300 (For any single performance in an OSLT production, Roxy Series, Rockabilly Special Presentation or Children’s Performance Series show).
Available performance sponsorships in the 2013/2014 special presentations include: The Very Hungry Caterpillar, Buzz Cuivres, The Roxy’s 100 th Anniversary Party, Like Father, Like Son. Sorry.
Focused exposure with limit of one Performance Sponsor per evening of each sponsored production
Tickets (approx. $140 value)
4 tickets for musical performance sponsorship or 6 tickets for sponsored non-musical performance
Acknowledgement of Investment
-Small-format logo featured on projection screen at all OSLT events on shared performance sponsor page -Logo recognition on shared signage for production and performance sponsors displayed in lobby throughout sponsored production -Logo credit in full-colour season program -Logo credit on our website in special sponsor acknowledgement section -Large-format black & white logo in production program for sponsored performance
Additional Benefits
-Company name announced during pre-show announcements at sponsored performance only -Access to and usage of OSLT logo to promote your company’s sponsorship, including use in all artwork, print media, web media, upon approval of OSLT Board of Directors -Brochure placement in lobby during entire season -Logo credit in press releases related to sponsored production
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How do we benefit the community? What is the impact of arts and culture?
• The Roxy welcomes approximately 30,000 patrons through its doors each year, and brings significant financial benefit to regional tourism, recreation, and retail industries. It is at the core of revitalization and citizen engagement in downtown Owen Sound.
• The Roxy Theatre/Owen Sound Little Theatre brings the community together on a social and cultural level. It unites people of all different racial and economic backgrounds, and creates an understanding and commonality within diverse community groups.
• Culture-led place making “contributes to livability, economic revitalization, creative entrepreneurship, and cultural industries.” Creative-place making efforts are “using art and culture to animate downtowns and neighborhoods, to stoke their creative industries, to stabilize population and jobs, and to attract new residents and businesses” to small and large communities, as per a 2012 Arts Research Monitor study by the National Endowment for the Arts
• According to a recent study, The Value of Presenting: A Study of Arts Presentation in Canada, Canadians believe that performing arts venues provide benefits such as improved quality of life (87% say moderate to high importance), fostering a sense of community pride (87%), contributing to economic development (88%), and greater community safety through increased activity at night (60%).
• Numerous long-term studies suggest that children who participate in theatre perform better in school, regardless of their cultural or socio-economic background. Additionally, they experience increased community awareness, social skills, cultural perspective, and artistic abilities, skills that help children learn to function more responsibly within our communities as they become contributing members of our society.
Audience Reach
Over 1,500 Facebook Fans 3360 Twitter Followers
Website Statistics for www.roxytheatre.ca
59.6% New Visitors 40.4% Returning Visitors 1,821 Visits 1,235 Visits
59.6% New Visitors 40.4% Returning Visitors 13 1,821 Visits 1,235 Visits Page
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Application Form
Yes, I wish to sponsor The Roxy Theatre’s 2013-2014 season, as a
____Season Sponsor ____Seasonal Media Sponsor ____Musical Sponsor ____Non-Musical Production Sponsor ____Performance Sponsor
For which production(s)? ______
Name: ______
Business: ______
Phone Number: ______
Email: ______
Website: ______
Signature ______
Please consider this proposal by September 16, 2013. Thank you for your consideration and support.
OSLT contact info:
Mail: P.O. Box 41 Owen Sound, ON N4K 5P1
Box Office: 251 9 th Street East Owen Sound ON N4K 1N8
Email: [email protected]
Online: http://www.roxytheatre.ca/sponsors/sponsorship-application/
Thank you for supporting the arts in your community.
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