Airport Advertising Airport

Content

Swedavia - a sustainable airport group 5 and the region 6 Airport Advertising 7

Visby Airport 8 The airport 9 Statistics and demography 10 Plan Terminal 11 Plan Outdoor 12 Pricelist Departing 13 Pricelist Arriving 15 Pricelist Entire airport 18 Pricelist Outdoor 20

Digital 23 Digital Out of Home 24 Pricelist Digital networks 25 Pricelist Wifi sponsorship 26

Contact 28

Valid from 2018 with reservation for printing errors and price changes. – a sustainable airport group

Swedavia is a state owned company that owns, operates and develops Sweden’s national basic infrastructure of airports – a network of ten airports from Malmö in the south to Kiruna in the north which connects all of Sweden with the rest of the world.

We help to create the access that Sweden needs to facilitate travel, business and meetings in Sweden, elsewhere in Europe and around the world, based on the vision "Together we bring the world closer". Custo- mer focus, sustainable development and security are the foundations of everything Swedavia does, both in the own operation and in the society at large. At the same time, the company shall continually reduce its carbon footprint and help reduce the environmental impact of the entire air travel industry. All of Swedavia’s airports are environmentally certified at the highest level of the Airport Carbon Accreditation (ACA) program- me. It is this long-term work that has made Swedavia a world leader in developing airports with the least possible environmental impact.

Number of travelers at the ten Swedavia airports:

2019 40 157 056

5 Sweden and the Gotland region

Sweden is one of the most competitive and productive economies in the world, leading within innovation and with refined consumers and a open mindset to international business and ownership. Sweden is the home of multiple world-leading companies across various sectors and believes in making business easy which results in attractive investment and market opportunities.

Gotland is Sweden's largest island, located east of the mainland and south of Stockholm. The island is the country's most affiliated county, but also the county with the largest share of small businesses. The lar- gest industries in the region is farming, food and stonemasonry. Gotland has a positive development regarding the visiting industry. As a popular tourist destination Gotland welcomes about 800 000 guests per year and during 2016 Gotland reached a record of more than one million guest night stays and close to 2.2 million people traveling to the island by flight and ferry. Also, service firms within the retail, transport, hotel, restaurant and experience trades has developed due to the tourism.

Visby is the most densely populated area of Gotland and one of the World Heritage Sites. Every year the Almedalen Week, also known as the politician week, is arranged in Visby, bringing almost 40 000 trave- lers to the island by flight, four times more than an average week at the airport.

Source: businesssweden.se, lansstyrelsen.se/Gotland, gotland.se & almedalsveckan.info

6 Airport Advertising

Airports are positively charged environments that signal exclusivity, excitement and expectations, and the majority of the travelers are receptive to change and belong to a market with spending power. Research shows that three out of four travelers feel anticipated before the airport visit. Airport advertising is therefore optimal, offering great opportunities to capture B2B and B2C target groups that are easy to communicate with and remains in the same location for longer periods of time. 93 % of the travelers prefer to spend an hour or more at the airport before departure.

With unique knowledge of the travelers Swedavia Airport Advertising offer relevant and qualitative contacts with both geographical and numerical range. Our wide variety of analogue, digital and promotio- nal advertising spaces are strategically placed for optimal impact and to create integrated and effective marketing activities and campaigns, tailored to requests and requirements.

Learn more at: swedavia.com/about-swedavia/advertising

Follow Swedavia Airport Advertising on LinkedIn

7 Visby Airport

8 The airport

Swedavia work to constantly develop and improve the ten airports to manage the increasing demand on effective national and international travels.

Visby Airport is located just three and a half kilometer from the city of Visby. The airport has been in operations since 1942 and had just about 400 000 travelers during 2019. In order to ensure the airports long-term capacity and attractiveness and to meet the demands of the present and future, the airport is now undergoing extensive reconstruction. During 2017 the new check-in and departure halls were opened and during the following years more renovations will be carried out. The refurbishment of Visby Airport is expected to be finished by 2019.the end on

As Gotland is a popular Swedish tourist destination during the summer months the high season at Visby Airport falls during this period as well. Numerous events during the summer, for example the politician week Almedalsveckan, also increases the traffic at the airport. During Almedalsveckan alone the number of arriving and departing travelers is quadrupled.

Learn more at swedavia.com/visby/about-the-airport/

9 Statistics & demography 2019

The traveler Gender Number of Total Men 46% passengers Women 54% 447 078 International Age (%) 16–19 4% 13 507 20–34 31% Domestic 35–49 28% 433 571 50–64 28% Transfer 65+ 9% 49 000 Home country Sweden 93% Other 7%

Destinations Almedalsveckan Total Top 5 1. Stockholm 2. Gothenburg July 2-9 2019 3. Malmö 4. Umeå 5. Luleå 34 500 Standard travelers per week

Travel purpose 9 000

Business Leisure 37% 63%

10 For travelers Public area

Arrivals 1 2 3 4

11

6

3 2

5 1 3 10 7 8 1 12 4 7 4 Check-in 15 8 14 1

2 8 4 3 6 5 5 Security 9 2 7 6 13

2

5 VBY-089

Analogue 1 VBY-028 2 VBY-074 3 VBY-076 4 VBY-087 5 VBY-102 6 VBY-108 7 VBY-109 8 VBY-110

Special 1 VBY-050 2 VBY-058 3 VBY-068 4 VBY-070 5 VBY-073 6 VBY-075 7 VBY-077 8 VBY-078 9 VBY-079 10 VBY-083 11 VBY-089 12 VBY-101 13 VBY-T-017

14 VBY-T-018 15 VBY-T-026

Promotion 1 VBY-001 2 VBY-003 3 VBY-006 4 VBY-055 5 VBY-056 6 VBY-057 7 VBY-065 8 VBY-T-006

Digital Digital Portrait Digital Landscape 6 faces 4 faces 14

13 12

2 x5 1 x8 3 Arrivals

2 10 11 1 4 1 4

2 5 4 8 9

15 Departure 3

6 7

Analogue 1 VBY-052 2 VBY-053 3 VBY-054 4 VBY-085 5 VBY-086 6 VBY-090

7 VBY-091 8 VBY-092 9 VBY-093 10 VBY-094 11 VBY-095 12 VBY-096

13 VBY-097 14 VBY-098 15 VBY-T-023

Special 1 VBY-042 2 VBY-072 3 VBY-111 4 VBY-T-019

Promotion 1 VBY-112 2 VBY-T-014 Pricelist

Departing

Designation Product Price, weekly* Price, monthly* VBY-050 Magazine racks - 5 000 SEK VBY-065 Promotion area 7 000 SEK - VBY-068 Foil, glass rail - 6 000 SEK VBY-070 Value boxes - 5 000 SEK VBY-079 Floor decal - 5 000 SEK VBY-084 Foil, main entrance - 5 000 SEK VBY-087 Banner - 12 500 SEK VBY-T-018 Foil, check-in counters - On request -

Analogue

Special

* All prices excl. VAT. Promotion

13 VBY-T-018 Pricelist

Arriving

Designation Product Price, weekly* Price, monthly* VBY-001 Showcase - 5 000 SEK VBY-003 Showcase - 5 000 SEK VBY-006 Showcase - 5 000 SEK VBY-007 Showcase - 5 000 SEK VBY-028 Lightbox - 5 000 SEK VBY-055 Promotion area 7 000 SEK - VBY-056 Promotion area 7 000 SEK - VBY-057 Promotion area 7 000 SEK - VBY-073 Foil, baggage belt - 5 000 SEK VBY-075 Foil, arrival hall entrance - 5 000 SEK VBY-076 Banner - 5 000 SEK VBY-077 Floor decals, package of three - 5 000 SEK VBY-078 Floor decal - 5 000 SEK VBY-083 Foil, baggage belt - 5 000 SEK VBY-089 Foil, sliding doors - 5 000 SEK arrival hall entrance VBY-101 Foil, baggage belt - 5 000 SEK VBY-102 Banner - 5 000 SEK

Analogue

Special

* All prices excl. VAT. Promotion

15 Pricelist

Arriving, continuing

Designation Product Price, weekly* Price, monthly* VBY-110 Banners, package of three - 5 000 SEK VBY-T-006 Promotion area 5 000 SEK - VBY-T-017 Foil, main exit - On request VBY-T-026 Magazine racks, arrival hall On request On request

Analogue

Special

* All prices excl. VAT. Promotion

16 VBY-073 & VBY-083 VBY-T-017

VBY-102 VBY-T-024BMA-008 Pricelist

Entire airport

Designation Product Price, weekly* Price, monthly* VBY-058 Luggage trolleys - 5 500 SEK VBY-074 Banner - 5 000 SEK VBY-108 Banner - 5 000 SEK VBY-109 Banner - 5 000 SEK VBY-T-019 Carpet - On request

Analogue

Special

* All prices excl. VAT. Promotion

18 VBY-053 (see Outdoor)

VBY-T-019 VBY-109 Pricelist

Outdoor

Designation Product Price, weekly* Price, monthly* VBY-042 Flags landside, package of eight - 2 000 SEK VBY-052 Banner - 5 000 SEK VBY-053 Banner - 5 000 SEK VBY-054 Banner - 5 000 SEK VBY-072 Flags airside, package of five - 2 000 SEK VBY-085 Banners air traffic control center, - On request package of two VBY-086 Double-sided lightbox - 10 000 SEK VBY-090 Banner - 10 000 SEK VBY-091 Banner - 10 000 SEK VBY-092 Banner - 10 000 SEK VBY-093 Banner - 10 000 SEK VBY-094 Banner - 10 000 SEK VBY-095 Banner - 10 000 SEK VBY-096 Banner - 10 000 SEK VBY-097 Banner - 10 000 SEK VBY-098 Banner - 10 000 SEK VBY-111 Foil, taxi waiting stop - On request

Analogue

Special

* All prices excl. VAT. Promotion

20 Pricelist

Outdoor, continuing

Designation Product Price, weekly* Price, monthly* VBY-112 Promotion area 7 000 SEK - VBY-T-014 Promotion area On request - VBY-T-023 Banner, dome main entrance - On request

Analogue

Special

* All prices excl. VAT. Promotion

21 VBY-042 VBY-T-014BMA-023

VBY-085 VBY-094 Visby Airport Digital

23 Digital Out of Home

Digital out of home advertising, commonly known as DOOH, is inte- grated and interactive and offers a wide range of possibilities to adapt campaign messages to attain ultimate reach, visibility and impact. Location, the "who" and "where", is the foundation for successful DOOH campaigns. With heavy knowledge of the travelers and main target groups at the airports, Airport Advertising offer solutions for delivering real-world contexts and messages that are close to the target's consciousness and purchase.

The Airport Advertising digital signage consists of more than 300 faces distributed at the ten Swedavia airports, strategically placed for optimized impact among the travelers and broken down into two networks. The portrait series is placed in the largest passenger flows were high reach is enabled and through the landscape gate series messages can be further amplified in areas where the travelers reside for longer periods of time.

24 Pricelist

Digital network Portrait

Placement Number of spaces Share of Voice Price, weekly* Entire airport 6 12.5 % 3 900 SEK Departing 4 Arriving 2

National 172 12.5 % 300 000 SEK (all ten Swedavia airports)

Digital network Landscape

Placement Number of spaces Share of Voice Price, weekly* Entire airport 4 12.5 % 2 000 SEK Departing 3 Arriving 1

National 113 12.5 % 200 000 SEK (all ten Swedavia airports)

* All prices excl. VAT.

25 Pricelist

Wifi sponsorship

Product Number of spaces Share of Voice Price, monthly* Designation Banners on Swedavia's Two formats 100 % 150 000 SEK D-RIKS-013 page for wifi login. (Covers computer, smartphone and tablet at all ten of the Swedavia airports)

* All prices excl. VAT.

26 Digital networks Portrait & Landscape swedavia.com/about-swedavia/advertising