A PROJECT REPORT ON (Problem of Piracy Faced By Bollywood Industry) FOR BACHELOR OF MANAGEMENT STUDIES (BMS) UNIVERSITY OF MUMBAI SUBMITTED TO MARATHA MANDIR¶S BABASAHEB GAWDE BUSINESS SCHOOL MUMBAI CENTRAL UNDER THE GUIDANCE OF (Dr. Taruna Parmar ) SUBMITTED BY (Archana.N.Parmar) (BATCH-2008-11 & Roll no- 36.) 1 | P a g e CERTIFICATE This is to certify that __________________________________has successfully completed the project work as a part of academic fulfillment of Bachelor of Management Studies (B.M.S.) semester V examination. Name & Signature of Project Guide Date : _________________ Principal BGBS 2 | P a g e DECLARATION I, Archana Parmar of Bachelor of Management Studies (Semester V) of Babasaheb Gawde Business School (BGBS), hereby declare that I have successfully completed this Project on (Problem Of Piracy Faced By Bollywood Industry) in the academic year 2008-11. The information incorporated in this project is true and original to the best of my knowledge. _____________________________ Signature 3 | P a g e ACKNOWLEDGEMENT A part from the efforts of me, the success of this project depends largely on the encouragement and guidelines of many others. I take this opportunity to express my gratitude to the people who have been instrumental in the successful completion of this project I would like to show my greatest appreciation to my greatest appreciation to my principal. I thank for the tremendous support and help from Dr. TARUNA PARMAR. I feel motivated and encouraged every time. Without their encouragement and guidance this project would not have materialized. The guidance and support received from all the people, who contributed their knowledge to this project, was vital for the success of the project. I am grateful for their constant support and help. 4 | P a g e INDEX Sr.no. Contents Page no. 1. CHAPTER 1 1.1 Problem of the study 1.2 Objective of Study 1.3 Scope of the study 1.4 Limitation of the study 1.5 Research methodology 1.6 Executive summary Chapter 2 2.1 Introduction 2.2 Industry profile 3. Chapter 3 3.1 Samsung in India 3.2 Product profile 4. Chapter 4 4.1 Samsung history 5. Chapter 5 5.1 Theoretical background of the study 5.2 External sources 6. Chapter 6 6.1 Data analysis and interpretation 7. Chapter 7 7.1 Case study 8. Chapter 8 8.1 Findings 5 | P a g e 9. Chapter 9 Suggestion and recommendation 10 Chapter 10 Conclusion 11 Chapter 11 11.1 Annexure 11.2 Bibliography 6 | P a g e Bollywood Bollywood is the informal term popularly used for the Hindi-language film industry based in Mumbai, Maharashtra, India. The term is often incorrectly used to refer to the whole of Indian cinema; it is only a part of the total Indian film industry, which includes several regional film industries sorted by language.[1] Bollywood is the largest film producer in India and one of the largest centers of film production in the world.[2][3][4] Bollywood is formally referred to as Hindi cinemathough frequent use of poetic Urdu words is fairly common. There has been a growing presence of Indian English in dialogue and songs as well. It is not uncommon to see films that feature dialogue with English words and phrases, or even whole sentences. What is "Bollywood"? Bollywood is the name given to the Mumbai-based Hindi-language film industry in India. When combined with other Indian film industries (Tamil, Telugu, Bengali, Malayalam, Kannada), it is considered to be the largest in the world in terms of number of films produced, and maybe also the number of tickets sold. The term Bollywood was created by conflating Bombay (the city now called Mumbai) and Hollywood (the famous center of the United States film industry). Bollywood films are usually musicals. Few movies are made without at least one song- and-dance number. Indian audiences expect full value for their money; they want songs and dances, love interest, comedy and dare-devil thrills, all mixed up in a three hour long extravaganza with intermission. Such movies are called masala movies, after the spice mixture masala. Like masala, these movies have everything. The plots are often melodramatic. They frequently employ formulaic ingredients such as star-crossed lovers, corrupt politicians, twins separated at birth, conniving villains, angry parents, courtesans with hearts of gold, dramatic reversals of fortune, and convenient coincidences. 7 | P a g e A film, also called a movie or motion picture, is a story conveyed with moving images. It is produced by recording photographic images with cameras, or by creating images using animation techniques or visual effects. The process of filmmaking has developed into an art form and industry. Films are cultural artifacts created by specific cultures, which reflect those cultures, and, in turn, affect them. Film is considered to be an important art form, a source of popular entertainment and a powerful method for educating ² or indoctrinating ² citizens. The visual elements of cinema give motion pictures a universal power of communication. Some films have become popular worldwide attractions by using dubbing or subtitles that translate the dialogue. Films are made up of a series of individual images called frames. When these images are shown rapidly in succession, a viewer has the illusion that motion is occurring. The viewer cannot see the flickering between frames due to an effect known as persistence of vision, whereby the eye retains a visual image for a fraction of a second after the source has been removed. Viewers perceive motion due to a psychological effect called beta movement. The origin of the name "film" comes from the fact that photographic film (also called film stock) has historically been the primary medium for recording and displaying motion pictures. Many other terms exist for an individual motion picture, including picture, picture show, moving picture, photo-play and flick. A common name for film in the United States is movie, while in Europe the term cinema is preferred. Additional terms for the field in general include the big screen, the silver screen, the cinema and the movies The cinema of India consists of films produced across India, including the cinematic culture of Andhra Pradesh, Assam, Gujarat, Karnataka, Kerala, Mumbai, Punjab, Tamil Nadu and West Bengal. Indian films came to be followed throughout South Asia and the 8 | P a g e Middle East. As cinema as a medium gained popularity in the country as many as 1,000 films in various languages of India were produced annually. Expatriates in countries such as the United Kingdom and the United States continued to give rise to international audiences for Indian films of various languages especially Telugu, Tamil, Kannada, Malayalam, Bengali and Hindi. In the 20th century, Indian cinema, along with the American and Chinese film industries, became a global enterprise. Enhanced technology paved the way for up gradation from established cinematic norms of delivering product, radically altering the manner in which content reached the target audience. Indian cinema found markets in over 90 countries where films from India are screened. The country also participated in international film festivals, especially Satyajit Ray (Bengali), Adoor Gopalakrishnan (Malayalam).[2] Indian filmmakers such as Shekhar Kapur, Mira Nair, Deepa Mehta etc. found success overseas. The Indian government extended film delegations to foreign countries such as the United States of America and Japan while the country's Film Producers Guild sent similar missions through Europe. India is the world's largest producer of films. In 2009, India produced a total of 2961 films on celluloid that include a staggering figure of 1288 feature films. The provision of 100% foreign direct investment has made the Indian film market attractive for foreign enterprises such as 20th Century Fox, Sony Pictures, and Warner Bros. Prominent Indian enterprises such as Zee, UTV, Adlabs and Sun Network's Sun Pictures also participated in producing and distributing films. Tax incentives to multiplexes have aided the multiplex boom in India. By 2003 as many as 30 film production companies had been listed in the National Stock Exchange of India, making the commercial presence of the medium felt. The Indian diaspora consists of millions of Indians overseas for which films are made available both through mediums such as DVDs and by screening of films in their country of residence wherever commercially feasible. These earnings, accounting for some 12% of the revenue generated by a mainstream film, contribute substantially to the overall revenue of Indian cinema, the net worth of which was found to be 1.3 billion US Dollars 9 | P a g e in 2000. Music in Indian cinema is another substantial revenue generator, with the music rights alone accounting for 4±5% of the net revenues generated by a film in India. Size Next to Hollywood, Indian film industry is said to be the largest in the world. And it is the largest in terms of films produced & tickets sold. y Current size: Rs 6,800 crore y Projected size by 2010: Rs 15,300 crore y CAGR: 18% The Indian film industry is currently worth about US$ 1256 million and is expected to grow at a Compounded Annual Growth Rate of 18 per cent for the next 5 years. Nearly one thousand films are produced every year. The technology used and the special effects in movies are becoming increasingly sophisticated and animation is also finding a huge market with kids. The industry is currently witnessing the trend of more digital cinemas and growth of multiplexes. The Dubbing industry has grown at the rate of 25-30% over the last 4-5 years. Many international films are dubbed in local languages and shown in India.