Visual Identity Guidelines

Visual identity guidelines

Version 1.0

The content on this page refers to: 1A. Business history and vision STOCKMANN VISUAL IDENTITY GUIDELINES 1.0 2 APPLICATIONS

ContentsLOGOTYPE Our S-symbol

A. INTRODUCTION B. CORE ELEMENTS C. APPLICATIONS

The1. StockmannHow to use wordmark this guide must be used 1. Logotype 1. Corporate together2. Our with brand the S-symbol purpose in all touchpoints 2. Colours 2. Point of sale outside of the store environment – such as 3. Typography 3. Advertising shopping bags, advertising, and direct mail. 4. Identifier shape 4. Digital touchpoints The wordmark and S-symbol do not necessarily 5. Pattern 5. Price indication need to be used in a lockup together. In visual 6. Loyalty Customer 6. Wayfinding & signage hierarchy, the ”S” symbol should be prioritized 7. Imagery over the wordmark: ie. the wordmark may be 8. Materials smaller and more discreet in comparison to the ”S” symbol.

The wordmark should only be used in either black or white on all applications. PART A Introduction STOCKMANN VISUAL VISUAL IDENTITY IDENTITY GUIDELINES GUIDELINES 1.0 1.0 4 INTRODUCTIONAPPLICATIONS

LOGOTYPE OurHow S-symbol to use this guide

TheThis Stockmann guide is intended wordmark as must a general be used overview of togetherthe Stockmann with the S-symbol Visual Identity. in all touchpoints Part B contains outsidethe core of elementsthe store environment which form – such our visualas shopping bags, advertising, and direct mail. language. Part C contains examples which Theillustrate wordmark how and the S-symbol Identity do is appliednot necessarily and adapted needthroughout to be used different in a lockup touchpoints, together. In visual ranging from hierarchy,advertising the to”S” in-store symbol should signage be toprioritized digital media. over the wordmark: ie. the wordmark may be smaller and more discreet in comparison to the Please note that this document provides a ”S” symbol. general, overarching summary of the TheStockmann wordmark Visual should Identityonly be used but in does either not contain blackdetails or whitefor constructing on all applications. the various communication materials. For complete specifications in each area, please refer to the separate Guideline/Principle documents which haveThe content been on this created page refers forto: each department. 1A. Business history and vision STOCKMANN VISUAL VISUAL IDENTITY IDENTITY GUIDELINES GUIDELINES 1.0 1.0 5 INTRODUCTIONAPPLICATIONS

LOGOTYPE OurOur S-symbolbrand purpose

TheItae Stockmann por simagnit wordmark plis que must nos be aliqui used togethercon cullationet with the S-symbol rercien ditaqui in all touchpoints outsidequamend of the erchilles store environment raepereperci – such as shopping bags, advertising, and direct mail. voloriae de videritat lacesti atusdam Thesuntibusamet wordmark and vererum S-symbol ese do ne not sus, necessarily needconse to liquebe used non in a parum lockup together.experatque In visual hierarchy,plite volor the aspis ”S” symbol doluptas should am be facero prioritized overipsam the faccumwordmark: excepe ie. the corrowordmark may be smaller and more discreet in comparison to the maximodis nos endemqu ”S” symbol. atectestrum ut vernate ndisquosse Thenemos wordmark should only be used in either black or white on all applications.

The content on this page refers to: 1A. Business history and vision PART B Core elements STOCKMANN VISUAL IDENTITY GUIDELINES 1.0 7 CORE ELEMENTS

LOGOTYPE Our S-symbol

The Stockmann ”S” symbol is our most important brand identifier, highly recognizable and an iconic part of our heritage. It represents an escalator moving upwards, which is a strong symbol of a brand that is in motion, the first to bring the best ideas, inspirations, and products to its customers. On the brand level, we embrace the bold character of the symbol, and use it in a dynamic and flexible way to maximize its graphic quality.

It can be used on its own as a brand identifier in all in-store environments, where the brand context is clear. In touchpoints outside of the store, it must be used with the Stockmann wordmark (see next page).

The Stockmann synbol should be used in only black and white in permanent brand communication material. The content on this page refers to: 1A. Business history and vision STOCKMANN VISUAL IDENTITY GUIDELINES 1.0 8 CORE ELEMENTS

LOGOTYPE Symbol cropping

The original ”standing” position is the preferred orientation, and should be used in this way whenever possible. However, if the format makes this too difficult, such as on landscape formats we can use the symbol in the ”lying” position as shown.

The symbol should be cropped on three sides. The fourth side should always be kept free in order to maintain the symbol’s character.

At least one of the breaking points in the symbol needs to be shown, shown here by the circles. The Square Portrait format Landscape format design should not look centered (especially the circle). For all square and portrait For all landscape formats we use format we use the original the Stockmann symbol lying. Stockmann symbol standing.

The content on this page refers to: 1A. Business history and vision STOCKMANN VISUAL IDENTITY GUIDELINES 1.0 9 CORE ELEMENTS

LOGOTYPE Our wordmark

The Stockmann wordmark must be used together with the S-symbol in all touchpoints outside of the store environment – such as shopping bags, advertising, and direct mail.

The wordmark and S-symbol do not necessarily need to be used in a lockup together. In visual hierarchy, the ”S” symbol should be prioritized over the wordmark: ie. the wordmark may be smaller and more discreet in comparison to the ”S” symbol.

The wordmark should only be used in either black or white on all applications.

The content on this page refers to: 1A. Business history and vision STOCKMANN VISUAL IDENTITY GUIDELINES 1.0 10 CORE ELEMENTS

COLOURS

DARK GREEN Core palette PMS 3302 C100 M0 Y60 K65 R0 G64 B48 #004030 GREY PMS 428 C5 M0 Y0 K15 Our core brand colours are black, white, grey R192 G192 B192 and dark green, and should be used in the #C0C0C0 proportions shown here. These colours should be used on all brand level communication.

White and black are the primary, most visible, brand-identifying colours. Grey can be used where a neutral colour is needed. Dark green is only used as an accent, to add colour and interest to details – for example, the inside of a shopping bag. RICH BLACK WHITE PMS Black 6 C0 M0 Y0 K0 The core palette is kept minimal in order to allow C60 M0 Y0 K100 R255 G255 B255 for seasonal, theme/trend-driven colours to R0 G0 B0 #FFFFFF flourish in content, images, and graphics #000000 without conflict.

The content on this page refers to: 1A. Business history and vision STOCKMANN VISUAL IDENTITY GUIDELINES 1.0 11 CORE ELEMENTS

COLOURS Seasonal palettes

For campaign-related and tactical communication, we can use seasonal palettes consisting of approximately 3 key colours inspired by current trends.

HEX #F9CEAA HEX #005151 HEX #00857D These palettes are determined by the key Pantone 474C Pantone 7722 C Pantone 7717C campaigns each season. Maximum 2 seasonal palettes per year (ie. Spring/Summer, Fall/ Winter).

Spring The content on this page refers to: metamorphosis 1A. Business history and vision STOCKMANN VISUAL IDENTITY GUIDELINES 1.0 12 CORE ELEMENTS

TYPOGRAPHY Primary

Our primary typeface is Stockmann Sans and STOCKMANN SANS LIGHT: should be used for all body texts in brand- ABCDEFGHIJKLMNOPQRSTUVWXYZ related material. The italic cuts for Stockmann Sans should not be used. abcdefghijklmnopqrstuvwxyz 1234567890

STOCKMANN SANS REGULAR: ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

STOCKMANN SANS BOLD: ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

The content on this page refers to: 1A. Business history and vision STOCKMANN VISUAL IDENTITY GUIDELINES 1.0 13 CORE ELEMENTS

TYPOGRAPHY

CHRONICLE DISPLAY ROMAN/ITALIC: Secondary ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Our secondary typeface is Chronicle Display, which provides a more editorial feeling and should be used for headlines and feature texts. CHRONICLE DISPLAY SEMIBOLD/ITALIC: ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

CHRONICLE DISPLAY BOLD/ITALIC: ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 The content on this page refers to: 1A. Business history and vision STOCKMANN VISUAL IDENTITY GUIDELINES 1.0 14 CORE ELEMENTS

TYPOGRAPHY Fallback

ARIAL REGULAR: GEORGIA REGULAR: For some digital applications, technical limitations may exist where it is not possible to ABCDEFGHIJKLMNOPQRSTU ABCDEFGHIJKLMNOPQRSTU use our primary and secondary fonts – for abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz example, in digital newsletters or email 1234567890 1234567890 signatures. In these cases, Arial (replacing Stockmann Sans) and Georgia (replacing ABCDEFGHIJKLMNOPQRSTU ARIAL BOLD: Chronicle Display) should be used instead. abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQ STU 1234567890 abcdefghijklmnopqrstuvwxyz

1234567890 GEORGIA BOLD: ABCDEFGHIJKLMNOPQRSTU abcdefghijklmnopqrstuvwxyz 1234567890 ABCDEFGHIJKLMNOPQRSTU abcdefghijklmnopqrstuvwxyz The content on this page refers to: 1A. Business history and vision 1234567890 STOCKMANN VISUAL IDENTITY GUIDELINES 1.0 15 CORE ELEMENTS

IDENTIFIER SHAPE Overview

The Stockmann identifier shape is created from the pattern filled into the shape of the “S” symbol. It is a metaphor for a portal, the gateway to discovery that Stockmann represents. It is a flexible device which can be used with or without images, and is easily adapted to different formats.

The identifier shape is primarily used for campaign communications, particularly in external touchpoints where we want to build instant brand recognition.

The content on this page refers to: 1A. Business history and vision STOCKMANN VISUAL IDENTITY GUIDELINES 1.0 16 CORE ELEMENTS

IDENTIFIER SHAPE Relationship to logo

The wordmark and symbol can either overlap with the identifier shape or be placed inside it. However, priority is to use the logo elements at an appropriate size to be clearly visible on the given format. Thus, the wordmark and symbol can either ”fit” within the shape if the size allows (as in above left) or it may bleed outside of the Close-ups The wordmark and shape (as in above right). This ensures that the symbol can either size of the identifier shape can be chosen overlap with the identifier independently of the size of the wordmark and shape or be placed symbol. inside it.

The content on this page refers to: 1A. Business history and vision STOCKMANN VISUAL IDENTITY GUIDELINES 1.0 17 CORE ELEMENTS

IDENTIFIER SHAPE Usage

SIZE & PROPORTION: USING A SINGLE SHAPE: OPACITY: The identifier shapes can be used at any size, but the right and left The identifier shape should generally be used The identifier shapes can be used with varying opacity side should always be scaled together in the same proportion – ie. as a pair. However, a single shape can be used depending on the image and the desired effect. the left side cannot be used at 200% while the right side is used at if it better suits the content of the image, ie. if In general, a lighter, more subtle effect is preferred. However 50%. Always use the approved artwork file. the image would appear too crowded or if the image is very minimal, as in this example, a stronger The content on this page refers to: 1A. Business history and vision cluttered with a pair of shapes. and more solid impression may be appropriate. STOCKMANN VISUAL IDENTITY GUIDELINES 1.0 18 CORE ELEMENTS

IDENTIFIER SHAPE COLOUR: The identifier shapes can be used in colour, but Usage must be in sync with the current seasonal colour palette. When using the shapes in colour, be mindful that they do not overpower the content of the image.

POSITION: The shapes can be used in varying positions as shown, if it better suits the content of the image. But the relationship

The content on this page refers to: of the wordmark and symbol to the 1A. Business history and vision shapes should remain consistent. STOCKMANN VISUAL IDENTITY GUIDELINES 1.0 19 CORE ELEMENTS

PATTERN Hexagon pattern

The Stockmann hexagon pattern should be considered a secondary graphic element, used as a supporting element in building brand recognition. It should never compete with the logotype, symbol, imagery, or typography.

The primary use for this pattern is in shop environments, where it is prominent in permanent fixures and furniture. Therefore it should generally not be used in printed store communications, to prevent the pattern from becoming overwhelming and creating a cluttered environment.

For printed communications, the S-symbol or identifier shape should be used instead as brand-identifiers – refer to those sections for specific guidelines. The content on this page refers to: 1A. Business history and vision STOCKMANN VISUAL IDENTITY GUIDELINES 1.0 20 CORE ELEMENTS

LOYALTY CUSTOMERS Identity

The Loyalty Customer (LC) program has its own sub-identity consisting of elements built upon the hexagon shape, and the concept of a prism.

HUHTIKUUN KANTA-ASIAKASEDUT

KANTA- ASIAKASEDUT

STAMKUNDS- FÖRMÅNER

The content on this page refers to: 1A. Business history and vision STOCKMANN VISUAL IDENTITY GUIDELINES 1.0 21 CORE ELEMENTS

IMAGERY Brand level

”PROGRESSIVE/CONCEPTUAL” The creative ambition for brand level communication is to establish a strong Stockmann presence and position Stockmann as a forward-thinking, inspirational leader in fashion, food, home, and beauty.

Imagery should be bold, progressive, and playful, but still appealing and accessible. It should communicate a distinct, ownable point of view, and dare to be more conceptual in both attitude and composition.

The content on this page refers to: 1A. Business history and vision STOCKMANN VISUAL IDENTITY GUIDELINES 1.0 22 CORE ELEMENTS

IMAGERY Campaign level

”MODERN/COMMERCIAL” The creative ambition for campaign level communication is to communicate an aspirational concept or idea, which will engage consumers and drive traffic to stores (both physical and online).

Imagery should have still have a bold, modern attitude – but with slightly more focus on accessibility and sales.

The content on this page refers to: 1A. Business history and vision STOCKMANN VISUAL IDENTITY GUIDELINES 1.0 23 CORE ELEMENTS

IMAGERY Editorial level

”EDITORIAL/DOCUMENTARY” The creative ambition for editorial level communication is to communicate stories of human interest in an authentic manner.

Imagery should have a modern, fresh look and feel across a wide range of different categories – no matter if it’s showing a product, an environment, a food still life, or people. Imagery should engage consumers in an exciting way, so that they consider Stockmann an important source of inspiration for everyday life.

The content on this page refers to: 1A. Business history and vision STOCKMANN VISUAL IDENTITY GUIDELINES 1.0 24 CORE ELEMENTS

MATERIALS Print & VM

Material choices for Stockmann are as important as design – especially when it comes to printed materials which consumers touch and feel. We should strive to keep our design elements clean, bold, and simple – and use premium materials to communicate quality and attention to detail.

In general, uncoated papers are preferred in heavier weights, which allow for interesting details such as embossing/debossing and varnishes. Where possible, VM display materials should also follow the rule of ”simple and premium”, and be guided by design cues from the strong Finnish heritage in modern interior and industrial design.

The content on this page refers to: 1A. Business history and vision PART B Applications

The content on this page refers to: 1A. Business history and vision STOCKMANN VISUAL VISUAL IDENTITY IDENTITY GUIDELINES GUIDELINES 1.0 1.0 26 APPLICATIONS

LOGOTYPE Our S-symbol

The Stockmann wordmark must be used together with the S-symbol in all touchpoints outside of the store environment – such as shopping bags, advertising, and directCorporate mail. stationery The wordmark and S-symbol do not necessarily need to be used in a lockup together. In visual hierarchy, the ”S” symbol should be prioritized over the wordmark: ie. the wordmark may be smaller and more discreet in comparison to the ”S” symbol.

The wordmark should only be used in either black or white on all applications.

The content on this page refers to: 1A. Business history and vision STOCKMANN VISUAL IDENTITY GUIDELINES 1.0 27 APPLICATIONS

CORPORATE Business cards

In progress

The content on this page refers to: 1A. Business history and vision STOCKMANN VISUAL IDENTITY GUIDELINES 1.0 28 APPLICATIONS

CORPORATE Letterhead & Envelopes

In progress

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CORPORATE Email signature

In progress

The content on this page refers to: 1A. Business history and vision STOCKMANN VISUAL VISUAL IDENTITY IDENTITY GUIDELINES GUIDELINES 1.0 1.0 30 APPLICATIONS

LOGOTYPE Our S-symbol

The Stockmann wordmark must be used together with the S-symbol in all touchpoints outside of the store environment – such as shopping bags, advertising, and direct mail. Point of sale The wordmark and S-symbol do not necessarily need to be used in a lockup together. In visual hierarchy, the ”S” symbol should be prioritized over the wordmark: ie. the wordmark may be smaller and more discreet in comparison to the ”S” symbol.

The wordmark should only be used in either black or white on all applications.

The content on this page refers to: 1A. Business history and vision STOCKMANN VISUAL IDENTITY GUIDELINES 1.0 31 APPLICATIONS

POINT OF SALE Shopping bags 25 mm 370 mm 110 mm 370 mm 110 mm

150 mm Boutique bag 50 mm 20 mm

20 mm The thicker bags have a green lining on the inside.

Point of sale materials act as important brand

ambassadors. Therefore here we use our iconic 300 mm S-symbol as the primary graphic, to make a bold, strong, and timeless brand impression.

The cropping of the symbol will be different on different bag’s sizes, please read about the cropping 70 mm system on page 8. The logotype is 1/3 of the width and on the wider formats a 1/2. It is centered or left/ right aligned depending on the design.

If the symbol repeats around the corner on a bag, then keep one short side white only with the Stockmann logotype printed (to be read from the top and downwards). On the plant box the repeated logotype goes wraparound and luckily matches. In those cases, place the logotype on the front. Plant box Plastic bag

The content on this page refers to: 1A. Business history and vision STOCKMANN VISUAL IDENTITY GUIDELINES 1.0 32 APPLICATIONS

POINT OF SALE Standard wrap, back Christmas wrap, back Gift wrap

Point of sale materials act as important brand ambassadors. Therefore here we use our iconic S-symbol as the primary graphic, to make a bold, strong, and timeless brand impression.

The pattern is made of our symbol in a large size. This will create a nice graphic effect on different sizes of gifts. The gift wrap comes in three different sizes, 50 cm or 100 cm width on roll and as sheets of 50x70 cm. Note that the pattern has the same size on all and should not be scaled differently.

Standard gift wrap keeps to the primary Stockmann brand colours: black and white with the Stockmann green on the back side.

Seasonal gift wrapping, such as for Christmas, can vary in terms of colour/effects, but should always use the same pattern. For example, Christmas wrap for the 2017 season is dark green with a varnished pattern, and silver back side. Standard wrap Christmas wrap 2017 The content on this page refers to: 1A. Business history and vision STOCKMANN VISUAL IDENTITY GUIDELINES 1.0 33 APPLICATIONS

POINT OF SALE

Gift boxes 496 496

Point of sale materials act as important brand ambassadors. Therefore here we use our iconic 330 S-symbol as the primary graphic, to make a bold, 330 strong, and timeless brand impression. 496 496 The pattern is made of our symbol in a large size. 6725 This will create a nice graphic effect on different 6725 sizes of gifts. The gift boxes comes in different sizes. Note that the pattern has the same size on all and should not be scaled differently.

Standard gift boxes keep to the primary Stockmann brand colours: black and white with the Stockmann green inside. Seasonal gift boxes, such as for Christmas, can vary in terms of colour/effects, but should always use the same pattern. For example, Christmas wrap for the 2017 season is dark green with a varnished pattern, and silver inside. Example of a standard gift box, flat Example of a Christmas gift box, flat The content on this page refers to: 1A. Business history and vision STOCKMANN VISUAL IDENTITY GUIDELINES 1.0 34 APPLICATIONS

POINT OF SALE Gift card in LAHJAKORTTI PRESENTKORT GIFT CARD Lahjakortilla voit maksaa Du kan betala dina inköp The gift card can be used for three designs ostoksesi kaikissa med presentkortet i alla payment at all Stockmann Stockmann-tavarataloissa. Stockmanns varuhus. department stores. The gift Lahjakortti on voimassa Presentkortet är giltigt i card is valid for 24 months 24 kk lataamisesta tai 24 månader från den dag from activation or last use. edellisestä käyttökerrasta. det laddats eller senast Any balance left on the Jäljellä olevan saldon näet använts. Kortets saldo gift card is shown on your ostostesi kassakuitista. ser du på inköpskvittot. receipt. To check the Voit tarkistaa kortin saldon Du kan också kontrollera balance and expiration or Gift cards sekä voimassaoloajan saldot och giltighetstiden to top up the card go to ja ladata kortille lisää vid ovan nämnda ställen. any checkout. A used card arvoa jokaisella kassalla. Du kan ladda värde på can be reused or returned Tyhjän kortin voit käyttää kortet vid alla kassor. to Stockmann. A card uudelleen tai palauttaa Ett tomt kort kan åter- cannot be exchanged for Stockmannille. Kadonnutta användas eller returneras cash, nor reimbursed if tai varastettua lahjakorttia till Stockmann. Försvunna lost or stolen. For further ei korvata. Lahjakorttia eller stulna kort ersätts instructions, please visit ei voi vaihtaa rahaksi. inte. Presentkortet kan stockmann.com/lahjakortti Katso tarkemmat ohjeet inte växlas till pengar. stockmann.com/lahjakortti Kontrollera kortets använd- ningsvillkor på svenska stockmann.com/presentkort

Point of sale materials act as important brand ambassadors. Therefore here we use our iconic S-symbol as the primary graphic, to make a bold, strong, and timeless brand impression. The carrier

There are three versions of the gift card using the symbol cropped in three different ways, to give the customer several design options when choosing a gift card. All gift cards are sold with Ilahduta carriers which contain a standard message, itseäsi. which can be adapted for seasonal/special Skäm bort dig. occasion purposes. Treat yourself. LAHJAKORTTI PRESENTKORT GIFT CARD The back of Lahjakortilla voit maksaa Du kan betala dina inköp This gift card can be used for ostoksesi kaikissa med presentkortet i alla payment at all Stockmann Stockmann-tavarataloissa. Stockmanns varuhus. department stores. The gift the card Kortti on voimassa 24 kk. Kortet gäller i 24 månader. card is valid for 24 months. Kadonnutta tai varastettua Försvunna eller stulna kort The card cannot be reim- lahjakorttia ei korvata. ersätts inte. Kontrollera bursed if lost or stolen. For Katso tarkemmat ohjeet kortets användningsvillkor på further instructions, please visit stockmann.com/lahjakortti stockmann.com/presentkort stockmann.com/lahjakortti

Kortille on ladattu Päiväys Kortet har laddats med Datum Gift card value Date

Lahjakortti on voimassa 24 kk myyntipäivästä. Presentkortet är giltigt i 24 månader från inköpsdagen. The gift card is valid for 24 months from activation.

The carrier’s inside

The content on this page refers to: 1A. Business history and vision STOCKMANN VISUAL VISUAL IDENTITY IDENTITY GUIDELINES GUIDELINES 1.0 1.0 35 APPLICATIONS

LOGOTYPE Our S-symbol

The Stockmann wordmark must be used together with the S-symbol in all touchpoints outside of the store environment – such as shopping bags, advertising, and direct mail. Advertising The wordmark and S-symbol do not necessarily need to be used in a lockup together. In visual hierarchy, the ”S” symbol should be prioritized over the wordmark: ie. the wordmark may be smaller and more discreet in comparison to the ”S” symbol.

The wordmark should only be used in either black or white on all applications.

The*FOR content DETAILED on this pageGUIDELINES, refers to: PLEASE REFER TO THE1A. Business DOCUMENT history ”ADVERTISINGand vision GUIDELINES” STOCKMANN VISUAL IDENTITY GUIDELINES 1.0 36 APPLICATIONS

ADVERTISING

Brand level Power pieces Statement-making accessories in store now Brand level ads are part of hero campaigns, Step only run a few of times a year: executed with highest quality imagery, preferably insights- based, communicating Stockmann as a it up purpose driven, future oriented brand. Our best basics Kuka olisit, jos in store now saisit olla sinä?

Maan inspiroivin valikoima kevään muotia on saapunut tavarataloihin.

Kuka olisit, jos saisit olla sinä?

Maan inspiroivin valikoima kevään muotia on saapunut tavarataloihin.

ADVERTISING Commercial Explore Explore your style your style Go all in with denim from Head to toe in bold blue from Acne and 12 other from A.P.C. and 12 other Commercial level ads can be either campaigns new brands for fall. new brands for fall. of their own or part of a brand campaign, the layer defining reasons to visit, with more straight forward commercial driven messaging.

The identifier shape is not used on commercial level.

Explore Explore your style your style

Head to toe in bold blue from A.P.C. Go all in with colour with and 12 other new brands for fall. M.A.C. collection for the fall.

ADVERTISING Tactical

Stockmannin omien kodin ja muodin merkkien Tactical level ads relate directly to specific tuotteet products, promotions, or events. Here we oΩ your Discover % purchase might provide a little bit more information, 20 allow slightly longer copy – yet we always an icon LIKE THIS BAG BY IITTALA X ISSEY MIYAKE remain true to Stockmann typography and AT OUR FLAGSHIP STORE IN CENTRAL HELSINKI. AN ICON IN ITSELF. our clean, simple visual expression. The You can shop tax free at Stockmann. identifier shape is not used in tactical level communication.

Show your passport at our Visitor’s Centre on the 8th ﬂ oor and oΩ your % purchase receive your voucher to get discount on regular priced purchases Get ready 10 and 5% on food. Visit tourist.stockmann.com for more info. STOCKMANN HELSINKI CITY CENTRE ALEKSANTERINKATU 52 for good TAPIOLA, ESPOO | ITIS, HELSINKI | JUMBO, VANTAA | TAMPERE | TURKU times Stockmannin omien kodin ja RE DEREICILIT € 0.00 muodin merkkien tuotteet PARUM EVEL € 0.00 oΩ your AD EXCES € 0.00 % purchase PARUM EVEL € 0.00 20 AD EXCES € 0.00

*FOR DETAILED GUIDELINES, PLEASE REFER TO THE DOCUMENT ”ADVERTISING GUIDELINES” STOCKMANN VISUAL IDENTITY GUIDELINES 1.0 39 APPLICATIONS

ADVERTISING Sales

Here today. Get it before Gone tomorrow. Sales ads follow the same design language as it’s gone. in-store signage – instead of imagery, we use Here today. the S-symbol in a graphic, cropped manner. Ads should follow the monochromatic style Gone tomorrow. shown here – ie. two tones of the same colour. 30% % oΩ your purchase 50 For general/regular sales, colours should follow oΩ your purchase the brand colour palette. For campaign-related sales, colours should follow the seasonal palette that has been chosen. 70% oΩ your purchase Get it before it’s gone.

Agnat fugiae pra duntem quis dolorib usdame quissus cil intemqu iaerum fuga. Musciaspedit aceste. 50% oΩ your purchase The*FOR content DETAILED on this pageGUIDELINES, refers to: PLEASE REFER TO THE1A. Business DOCUMENT history ”ADVERTISINGand vision GUIDELINES” STOCKMANN VISUAL VISUAL IDENTITY IDENTITY GUIDELINES GUIDELINES 1.0 1.0 40 APPLICATIONS

LOGOTYPE Our S-symbol

The Stockmann wordmark must be used together with the S-symbol in all touchpoints outside of the store environment – such as shopping bags, advertising, and direct mail. Digital The wordmark and S-symbol do not necessarily need to be used in a lockup together. In visual hierarchy, the ”S” symbol should be prioritized over the wordmark: ie. the wordmark may be smaller and more discreet in comparison to the ”S” symbol.

The wordmark should only be used in either black or white on all applications.

The*FOR content DETAILED on this pageGUIDELINES, refers to: PLEASE REFER TO1A. BusinessTHE DOCUMENT history and ”DIGITAL vision PRINCIPLES” STOCKMANN VISUAL IDENTITY GUIDELINES 1.0 41 APPLICATIONS

DIGITAL Stockmann.com

The role of our homepage is to inspire and Campaign title engage customers in dialog with the brand. goes here Identifier shape should be used only on main CALL TO ACTION campaign images.

Use Chronicle Semibold on titles. CAMPAIGN TITLE 1 CAMPAIGN TITLE 2 CAMPAIGN TITLE 3 Campaign title In general leave more space for images and goes here

use shorter titles to increase legibility. Beauty news Future classics CALL TO ACTION

Just Example with Fall 2017 for kids seasonal colour

CALL TO ACTION

DIGITAL Mobile app

The role of our mobile app is to provide an inspired and guided shopping experience HOME for customers. Campaign title Example title To inspire and engage customers we recommend to using campaign images on goes here goes here

the start page of the app. CALL TO ACTION

The identifier shape should only be used on the campaign images on the app.

To make the app icon stand out we recommend using white symbol on black background.

DIGITAL Newsletter Janne Virtanen Exclusive Omat tiedot

The role of newsletters is to inspire and lead customers to the website.

The identifier shape should be used only on the main campaign image in the newsletter.

Stockmann wordmark and symbol should be used separately.

Chronicle Semibold should be used for titles when possible, otherwise the fallback fonts SUBTITLE (Georgia and Arial) should be used. Campaign title goes here Vivamus vel sodales ante. In mattis auctor bibendum. Nunc feugiat ante a turpis iaculis, eu viverra dolor sollicitudin. Nullam non blandit lorem.

CALL TO ACTION

DIGITAL Ad banners

Banners should inspire and lead customers to the website. Campaign title goes Please refer to the document ”ADVERTISING Campaign title GUIDELINES” for details regarding how to here t, jos construct different levels of advertising and goes here CALL TO ACTIONsinä?

different formats. CALL TO ACTION

Campaign title goes here Campaign title CALL TO ACTION Serving ideas goes here Lorem ipsum dolor amet con sti an elsltal ekarem se ti alos.

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DIGITAL Social media

The role of social media is to inspire and engage customers in dialog with the brand.

To keep the Stockmann brand consistent, use the same profile image for all social media platforms.

Seasonal campaign material should be used on the banner images for social media.

Due to technical limitations on scaling images identifier shape shouldn’t be used on the banner images.

Price indication

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PRICE INDICATION Basic

Basic price indication signage is used for general, SUOSITTELEMME UUTTA NYTT regular-priced items. Since these signs are standard VI REKOMMENDERAR and will be always seen in store, we use the primary Brand 00 Brand Brand product name/ 20 product name brand colours – black and white. PRODUCT LINE� PRODUCT LINE� SIZE TUOTE/PRODUKT TUOTE/PRODUKT Product info FI / Product info SWE Product info FI / Product info SWE Brand 00 product name/ 30 product name Chronicle Display is the font used for headlines and SIZE Brand 00 prices. Stockmann Sans is the font used for product product name/ 60 00 00 product name information. Uutta SIZE 73 73 Brand 00 product name/ 75 product name SIZE

SUOSITTELEMME Brand 00 Nytt product name/ 80 VI REKOMMENDERAR product name SIZE

Brand Brand 00 HEADLINE INFO / HEADLINE INFO product name/ 90 Brand product name PRODUCT LINE SIZE PRODUCT LINE� product name/ 00 product name TUOTE/PRODUKT SIZE 00 Product info FI / Product info SWE PRODUCT LINE product name/ 00 product name SIZE 00 1. KRS / 1:A VÅN. 1. KRS / 1:A VÅN.

PRODUCT LINE product name/ 00 product name 00 SIZE 00

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PRICE INDICATION

Sale PMS Red 032C

Sale signage follows the same layout as the ALE REA ALE REA Basic signage, but uses Pantone Red 032C to clearly indicate the sale. Brand Brand HEADLINE INFO / HEADLINE INFO

However, seasonal sales may also use colours PRODUCT LINE� PRODUCT LINE ALE REA product name/ 00 product name from the current campaign, to keep consistency TUOTE/PRODUKT Norm. 12900 SIZE 00 with a particular promotion. Product info FI / Product info SWE % PRODUCT LINE product name/ product name 00 30 SIZE 00 Norm. 12900

PRODUCT LINE product name/ product name 00 SIZE 00 00 00 Norm. 129 Norm. 12900 PRODUCT LINE product name/ product name 00 79 SIZE 00 Norm. 12900 ALENNUS ALKUPERÄISISTÄ HINNOISTA –30%. RABATTEN PÅ DET URSPRUNGLIGA PRISET –30%.

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PRICE INDICATION Special sales

Special sales, such as end-of-season discounts LAST CHANCE LAST CHANCE use a different graphic layout for greater Kampanjatuotteiden hintalaput on merkitty Kampanjprodukternas prislappar är märkta mustalla viivalla. Lopullisen hinnan näet med ett svart streck. Det slutliga priset ser du emphasis. These sales may also use colours hintataulukosta. i pristabellen.

Brand ALKUPERÄINEN HINTA ALKUPERÄINEN HINTA ALKUPERÄINEN HINTA URSPRUNGSPRIS –30% URSPRUNGSPRIS –30% URSPRUNGSPRIS –30% from the current campaign, to keep consistency PRODUCT LINE� 0,50 – 0,89 0,35 24,90 –27,89 17,00 99,90 –108,99 69,00 0,90 –1,49 0,60 27,90 –29,89 19,00 109,00 –118,99 76,00 TUOTE/PRODUKT 1,50 –1,89 1,00 29,90 –32,89 20,00 119,00 –128,99 83,00 with a particular promotion. Product info FI / Product info SWE 1,90 –2,89 1,20 32,90 –34,89 23,00 129,00 –138,99 90,00 2,90 –3,89 2,00 34,90 –37,89 24,00 139,00 –148,99 97,00 3,90 –4,89 2,60 37,90 –39,89 26,00 149,00 –158,99 104,00 4,90 –5,89 3,00 39,90 –42,89 27,00 159,00 –168,99 111,00 5,90 –6,89 4,00 42,90 –44,89 30,00 169,00 –178,99 118,00 6,90 –7,89 4,60 44,90 –54,89 31,00 179,00 –198,99 125,00 7,90 –8,89 5,00 54,90 –59,89 38,00 199,00 –218,99 139,00 00 8,90 –9,89 6,00 59,90 –64,89 41,00 219,00 –228,99 153,00 9,90 –10,89 6,00 64,90 –69,89 45,00 229,00 –248,99 160,00 Norm. 12900 10,90 –12,89 7,00 69,90 –74,89 48,00 249,00 –268,99 174,00 12,90 –14,89 9,00 74,90 –79,89 52,00 269,00 –278,99 188,00 79 14,90 –17,89 10,00 79,90 –84,89 55,00 279,00 –298,99 195,00 HERE TODAY 17,90 –19,89 12,00 84,90 –89,89 59,00 299,00 –318,99 209,00 19,90 –22,89 13,00 89,90 –94,89 62,00 319,00 –328,99 223,00 ALENNUS ALKUPERÄISISTÄ HINNOISTA –30%. 22,90 –24,89 16,00 94,90 –99,89 66,00 329,00 –348,99 230,00 LAST CHANCE RABATTEN PÅ DET URSPRUNGLIGA PRISET –30%. GONE TOMORROW 70% 70%

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PRICE INDICATION Special offer

Special offers use a more subtle colour system, to set them apart from the sales and major TARJOUS ERBJUDANDE TARJOUS ERBJUDANDE TARJOUS ERBJUDANDE discount price indications. Brand Brand Brand HEADLINE INFO / HEADLINE INFO PRODUCT LINE� PRODUCT LINE� PRODUCT LINE product name/ 00 TUOTE/PRODUKT product name TUOTE/PRODUKT Norm. 12900 SIZE 00 Product info FI / Product info SWE

PRODUCT LINE product name/ product name 00 SIZE 00 Norm. 12900

PRODUCT LINE product name/ % product name 00 SIZE 00 00 00 Norm. 129 20 Norm. 12900 PRODUCT LINE product name/ product name 00 79 SIZE Norm. 12900 Vitatiat emporupta consequation rerit, abo. Nam earisNum et mo totatur simi, conet labo. 00 Nequae. Volupti ofﬁ cip suntiunt, oditibus erum fuga. InctoreNus excearum cuptam rempere ALENNUS ALKUPERÄISISTÄ HINNOISTA –30%. heniet dolorescit ma sectorem labor magnimagnis ex eaque diore nonse volupta quasimod RABATTEN PÅ DET URSPRUNGLIGA PRISET –30%. esci dolorpo reicim volorectatia corporrovit re volupta nossequam volupta tionecerum.

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PRICE INDICATION Without colour bar

Any decision about this from the pricing team? SUOSITTELEMME VI REKOMMENDERAR UUTTA NYTT LAST CHANCE

Brand Brand Brand PRODUCT LINE� PRODUCT LINE� PRODUCT LINE� TUOTE/PRODUKT TUOTE/PRODUKT TUOTE/PRODUKT Product info FI / Product info SWE Product info FI / Product info SWE Product info FI / Product info SWE 00 00 00 79 Norm. 12900

73 73 ALENNUS ALKUPERÄISISTÄ HINNOISTA –30%. RABATTEN PÅ DET URSPRUNGLIGA PRISET –30%.

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PRICE INDICATION Seasonal campaigns

Seasonal campaigns, such as Crazy Days and Christmas, follow the same layouts as the Basic price signage, but use the same colour-coding CRAZY DAYS JOULU JULEN related to the campaign. Brand For campaigns such as Christmas 2017 where Brand HEADLINE INFO / HEADLINE INFO there is also a graphic pattern featured in PRODUCT LINE� PRODUCT LINE product name/ 00 TUOTE/PRODUKT product name communication material – we carry this pattern Norm. 12900 SIZE 00 into price indication as well. Product info FI / Product info SWE PRODUCT LINE product name/ product name 00 SIZE 00 Norm. 12900

PRODUCT LINE product name/ product name 00 00 SIZE 00 Norm. 12900 Norm. 12900 PRODUCT LINE product name/ product name 00 79 SIZE 00 Norm. 12900 ALENNUS ALKUPERÄISISTÄ HINNOISTA –30%. RABATTEN PÅ DET URSPRUNGLIGA PRISET –30%.

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PRICE INDICATION Loyalty customers 1

KANTA-ASIAKKAILLE TILL STAMKUNDER KANTA-ASIAKKAILLE TILL STAMKUNDER KANTA-ASIAKKAILLE TILL STAMKUNDER KANTA-ASIAKKAILLE KANTA-ASIAKKAILLE KANTA-ASIAKKAILLE Any decision about this from the pricing team? TILL STAMKUNDER TILL STAMKUNDER TILL STAMKUNDER Brand Brand Brand HEADLINE INFO / HEADLINE INFO PRODUCT LINE� PRODUCT LINE�

TUOTE/PRODUKT TUOTE/PRODUKT PRODUCT LINE product name/ 00 product name Norm. 12900 SIZE 00

PRODUCT LINE product name/ product name 00 SIZE 00 Norm. 12900 % PRODUCT LINE 00 product name/ product name 00 00 10 Norm. 129 SIZE 79 00 Norm. 12900

EDUT VOIMASSA XX.X. ASTI. FÖRMÅNEN GÄLLER TILL XX.X. EDUT VOIMASSA XX.X. ASTI. / FÖRMÅNEN GÄLLER TILL XX.X. Etu koskee normaalihintaisia tuotteita. Hintataulukosta näet Förmånen gäller normalprissatta produkter. Pristabellen visar EDUT VOIMASSA XX.X. ASTI. / FÖRMÅNEN GÄLLER TILL XX.X. esimerkkihinnat, lopullinen alennus lasketaan kassalla. exempelpriser, den slutliga rabatten räknas vid kassan.

General Single product sign Multiple product sign

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PRICE INDICATION Loyalty customers 2

KANTA-ASIAKKAILLE KANTA-ASIAKKAILLE KANTA-ASIAKKAILLE

KANTA-ASIAKKAILLE TILL STAMKUNDER KANTA-ASIAKKAILLE TILL STAMKUNDER KANTA-ASIAKKAILLE TILL STAMKUNDER Any decision about this from the pricing team? TILL STAMKUNDER TILL STAMKUNDER TILL STAMKUNDER Brand Brand Brand HEADLINE INFO / HEADLINE INFO PRODUCT LINE� PRODUCT LINE�

TUOTE/PRODUKT TUOTE/PRODUKT PRODUCT LINE product name/ 00 product name Norm. 12900 SIZE 00

PRODUCT LINE product name/ product name 00 SIZE 00 Norm. 12900 % PRODUCT LINE 00 product name/ product name 00 00 10 Norm. 129 SIZE 79 00 Norm. 12900

Single product sign Single product sign Multiple product sign

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Wayfinding & signage

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WAYFINDING AND SIGNAGE Opening hours

Printed sticker that can be fixed to the doors or windows, for a streamlined look. Suggested size AVOINNA ÖPPET OPEN here is A3, but should be adjusted according to what fits best in the space. AVOINNA ÖPPET OPEN White text in Stockmann Sans on black background, to increase visibility against MA–PE MÅ–FR MON–FRI 9–21 MA–PE MÅ–FR MON–FRI 9–21 transparent surfaces. LA LÖ SAT 9–18 LA LÖ SAT 9–18 SU SÖ SUN 12–18 SU SÖ SUN 12–18 STOCKMANN.COM 24h STOCKMANN.COM 24h

HERKKU DELIKATESSEN

MA–PE MÅ–FR MON–FRI 7–23 LA LÖ SAT 7–21 SU SÖ SUN 10–21

WAYFINDING AND SIGNAGE Opening hours – exceptions

Printed sticker that can be fixed to the doors or windows, for a streamlined look. Suggested size here is A3, but should be adjusted according to 9.5 We’re now what fits best in the space. 25.12 open till 21 White text on black background, to increase Avoinna helatorstaina Äitienpäivänä visibility against transparent surfaces. weekdays & Öppet på Kristi tavaratalo on suljettu. Saturdays! Himmelsfärdsdagen Chronicle Display is the font used because the På Mors Dag är messaging here is more communication-driven Open on Ascension Day varuhuset stängt. rather than just functional. The department store is 1.5 1.5 Extended VAPUNPÄIVÄ VAPUNPÄIVÄ closed on Mother’s Day FÖRSTA MAJ 12–18FÖRSTA MAJ hours during FIRST OF MAY FIRST OF MAY Crazy Days! HERKKU DELIKATESSEN 10–21

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WAYFINDING AND SIGNAGE Services/commercial

Combined info stickers showing both services logos and location.

Floor numbers indicated using white text on black dots – to create an easily visible system. stockmann.com

NOUTOPISTE VARUUTLÄMNING PICK-UP POINT

KRS VÅN FLOORS KRS VÅN FLOORS KRS VÅN FLOOR

8 -1A -2A 8 -1A -2A 8

WAYFINDING AND SIGNAGE Ceiling signage

Ceiling signage is the primary type of signage used to guide the customer around the department store. PALVELUPISTE URHEILU Finnish White text and symbols on black background. SERVICETJÄNST SPORT Swedish

NAISTEN MUOTI MIESTEN ASUSTEET DAMMODE HERRACCESSOARER

MIESTEN JALKINEET MIESTEN MUOTI HERRSKOR HERRMODE

Square corners are preferred Limit to 2 symbols on each side if possible, to avoid overcrowding The*FOR content DETAILED on this pageGUIDELINES, refers to: PLEASE REFER TO THE Black background DOCUMENT1A. Business history ”WAYFINDING and vision & SIGNAGE” STOCKMANN VISUAL IDENTITY GUIDELINES 1.0 60 APPLICATIONS

WAYFINDING AND SIGNAGE Wall signage

To guide customer to various services and facilities. Combination of symbols and numbering creates a simple system which is 2 direct and straighforward for all visitors, KRS VÅN FLOORS regardless of language. STOCKMANN.COM 8 7 4 NOUTOPISTE VARUUTLÄMNING 3 1 -2A PICK�UP POINT

8 7 4 VAATESÄILYTYS GARDEROB 3 1 -2A CLOAKROOM

TURISTI-INFO 8 7 4 TURISTINFORMATION TOURIST INFORMATION

LAHJAPALVELU 7 4 GÅVOTJÄNST GIFT SERVICE

WAYFINDING AND SIGNAGE Service signage

For services within the core Stockmann areas: “S” Symbol Fashion, Beauty, Food, and Home. Can include Stockmann’s own services as well as tenant/partner services where images are available. Image Where possible, used Stockmann’s own produced images. Possible to use tenant’s own images if they fit within the general Stockmann image style.

LOCATIONS: Throughout the store within relevant departments: Muotineuvonta Optikko & Silmälääkäri Service name - digital screens Stylist Optician & Oculist

Ostius tum, ut eiunt molo con con- Ostius tum, ut eiunt molo con con- Ostius tum, ut eiunt molo con con- Ostius tum, ut eiunt molo con con- Service description - cash desks sectum ium quaero que culles m. sectum ium quaero que culles. sectum ium quaero que culles m. sectum ium quaero que culles. - elevator areas TH Location/ 4 FLOOR 4TH FLOOR INSTRUMENTARIUM Tenant name Stockmann services Partner services

WAYFINDING AND SIGNAGE Service signage variations

Muotineuvonta Ihonhoitoneuvonta Sisustuspalvelu Kukkakauppa Stylist Skincare consultation Interior design service Floral services

Ostius tum, ut eiunt molo con con- Ostius tum, ut eiunt molo con con- Ostius tum, ut eiunt molo con con- Ostius tum, ut eiunt molo con con- Ostius tum, ut eiunt molo con con- Ostius tum, ut eiunt molo con con- Ostius tum, ut eiunt molo con con- Ostius tum, ut eiunt molo con consectum ium quaero que culles m. sectum ium quaero que culles. sectum ium quaero que culles m. sectum ium quaero que culles. sectum ium quaero que culles m. sectum ium quaero que culles. sectum ium quaero que culles m. sectum ium quaero que culles.

TH 4 FLOOR 4TH FLOOR 4TH FLOOR 4TH FLOOR

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WAYFINDING AND SIGNAGE Miscellaneous messaging

For miscellaneous messages where images are not relevant. For example: Löytötavarat ENJOY - tax-free/tourist services - lost property Tax-free Lost Free - free wifi something? wiﬁ Ostius tum, ut eiunt molo con Ostius tum, ut eiunt molo con - Union Pay consectum ium quaero que culles consectum ium quaero que culles m velicil mi, serspis pernate plis aut m velicil mi, serspis pernate plis aut quistia mendipi tatiore volore, tem quistia mendipi tatiore volore, tem fugia doloribus eicia que doluptup fugia doloribus eicia que doluptup THROUGHOUT THE DEPARMENT STORE & ereperibus rectiis eum ereperibus rectiis eum

LOCATIONS: 5TH FLOOR Throughout the store within relevant Tourist departments: - digital screens services - cash desks WE ACCEPT Union Ostius tum, ut eiunt molo con Ostius tum, ut eiunt molo con consectum ium quaero que culles consectum ium quaero que culles m velicil mi, serspis pernate plis aut m velicil mi, serspis pernate plis aut Pay quistia mendipi tatiore volore, tem quistia mendipi tatiore volore, tem fugia doloribus eicia que doluptup fugia doloribus eicia que doluptup ereperibus rectiis eum ereperibus rectiis eum 里業報際紙要試花指文怒属通小要補

5TH FLOOR

WAYFINDING AND SIGNAGE iPads and digital screens

For iPads and digital screens, the brand identity is consistent with other touchpoints.STOCKMANN.COM STOCKMANN.COM

ROLE: ROLE: To inspire and engage To inspire and engage customers in dialog with the customers in dialog with the brand. Campaignbrand. title Campaign title goes here Tell usgoes here what ACTIONS: ACTIONS:CALL TO ACTION CALL TO ACTION Identifier shape should be Identifier shape should be used only on main campaign used only on main campaign you think! images. CAMPAIGN TITLE 1 images.CAMPAIGN TITLE 2 CAMPAIGN TITLE 3 CAMPAIGN TITLE 1 CAMPAIGN TITLE 2 CAMPAIGN TITLE 3

GIVE FEEDBACK Use Chronicle Semibold on Use Chronicle Semibold on titles. titles. Beauty news Future classics Beauty news Future classics In general leave more space In general leave more space for images and use shorter for images and use shorter titles to inspire customers. titles to inspire customers.

Just Example with Just Example with Fall 2017 Fall 2017 HOME SCREENfor kids - defaultseasonal shouldcolour be stockmann.com FEEDBACKfor kidsSCREENseasonal colour

The content on this page refers to: The contentCALL TO ACTION on this page refers to: CALL TO ACTION 1A. Business history and vision 1A. Business history and vision

WAYFINDING AND SIGNAGE Cash desk items

Cash desk items use the cropped S-symbol, SEURAAVA KASSA PALVELEE since these are standard point-of-sale fixtures. FÖLJANDE KASSA BETJÄNAR Kiitos NEXT CASH AT YOUR SERVICE Since they are constantly in use on cash desks, Tack they are designed with white graphics/texts on Thank you a black background, to prevent getting dirty. Next cash desk sign 文怒属

Meillä käy Vi accepterar We accept 文怒属

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