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CITY of DUNCAN Agenda Tourism Committee Meeting Tuesday, October 14, 2014 @ 8:30 A.M

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CITY of DUNCAN Agenda Tourism Committee Meeting Tuesday, October 14, 2014 @ 8:30 A.M Page 1 of 187 CITY OF DUNCAN Agenda Tourism Committee Meeting Tuesday, October 14, 2014 @ 8:30 a.m. Committee Room, City Hall, 200 Craig Street, Duncan, BC Page # 1. Call to Order 2. Introduction of Late Items 3. Approval of Agenda 3.1. Adoption of Agenda That the October 14, 2014 Tourism Committee agenda be adopted (as circulated) (as amended). 4. Adoption of Minutes 4.1. September 15, 2014 Tourism Committee Minutes 2 - 5 That the minutes of the September 16, 2014 Tourism Committee meeting be adopted. 5. Unfinished Business 5.1. Explore Cowichan Magazine (Need to choose the top 3-5 'Experiences' 6 - 9 in Duncan and submit them to Cathy Mailhot for the 2015 edition and submit 'suggested' wording for the editorial) 5.2. Tourism Marketing Strategy (Examples from Squamish and Elkford 10 - 179 attached) 6. New Business 6.1. Native Art Branding Scheme (per Councillor Jackson) 180 - 182 6.2. Malahat Rest Area Signage and Totem (Need to determine 4-6 unique 183 - 185 activities and attractions and submit to Cathy Mailhot) 7. Information Items 7.1. Photos of the Totem Signage that is erected at the Visitor Information 186 - 187 Centre 8. Question Period 9. Adjournment City of Duncan, Tourism Committee Meeting - October 14, 2014 4. 4.1. Page 2 of 187 City of Duncan Tourism Committee Minutes A Tourism Committee Meeting was held in the Committee Room, City Hall, 200 Craig Street, Duncan, BC, on Tuesday, September 16, 2014 at 10:06 a.m. Present Councillor Sharon Jackson, Acting Chair Judy Hill Councillor John Koury (North Cowichan) Mike Kelly MaryAnn Hartley Sonja Nagel Absent W/Notice Councillor Tom Duncan Councillor Michelle Staples Also Present Peter de Verteuil, Chief Administrative Officer Tricia Mayea, Corporate Services Coordinator Call to Order Call to Order The Chair called the meeting to order at 10:06 a.m. Introduction of Late Items Late Item It was moved and seconded: That the topic of Tear Away maps be added to the agenda as a late item under New Business Item 7.1. CARRIED Approval of Agenda Adoption of Agenda It was moved and seconded: That the September 16, 2014 Tourism Committee agenda be adopted, as amended, to include the late item. CARRIED Adoption of Minutes August 12, 2014 It was moved and seconded: Tourism Committee Minutes That the minutes of the August 12, 2014 Tourism Committee Meeting be adopted. CARRIED Delegations Cathy Mailhot, Cathy Mailhot from Tourism Cowichan was in attendance to Tourism Cowichan discuss the editorial content of the Vancouver Island Vacation Guide (TAVI) and Explore Cowichan magazine. City of Duncan, Tourism Committee Minutes - September 16, 2014 Page 1 of 4 4. 4.1. Page 3 of 187 TAVI Guide Ms. Mailhot explained that the exact deadline to submit editorial content to TAVI changes year to year but usually it is sometime in July or August. The Committee advised Ms. Mailhot of its opinion that 'Duncan' is not well profiled in the guide and that the Committee could write an editorial that better represents Duncan's modus operandi. Ms. Mailhot explained that TAVI has complete control over the editorial content of the TAVI guide in order to keep a consistent theme and flow throughout. It was suggested that perhaps the Committee could put together a list of bullet points they would like to see highlighted in the guide and Cathy would forward this to Tourism Vancouver Island for their consideration. The Committee asked that Ms. Mailhot contact Denise at Tourism Vancouver Island to obtain a copy of what will be published in the 2015 TAVI Guide and to email it to the CAO and the CSC for distribution to the Committee. Ms. Mailhot agreed to do this and would contact the CAO if she had any problems obtaining this. Councillor John Koury arrived at 10:21 a.m. Explore Cowichan Magazine Ms. Mailhot advised the Committee that the 2015 publication of the Explore Cowichan magazine is going to receive a complete refresh including the removal of the food analogies. It will be published in January 2015 and the first opportunity for the Tourism Committee to provide input regarding the content is right now. Ms. Mailhot warned that not everything would be able to be included in the magazine but suggested that the Tourism Committee choose the top 3 - 5 experiences in Duncan, making sure that they are not all downtown specific, and submit them to her as soon as possible. Ms. Mailhot concluded by stating she is available to answer questions at any time and welcomes ongoing communication with the Tourism Committee. Sonja Nagel left the meeting at 10:50 a.m. City of Duncan, Tourism Committee Minutes - September 16, 2014 Page 2 of 4 4. 4.1. Page 4 of 187 Unfinished Business 2015 - Tourism The Tourism Committee viewed several hundred photos obtained Association of through the services of Phil Ives from Independent Media Vancouver Island (TAVI) Ad Productions, for the purpose of updating the photographs in the 2015 TAVI Ad. The Committee agreed on about 20 photos that may be suitable for the Ad. Unfortunately, most of the photos did not capture what the Committee was looking for. Of the 20 photos identified, it was determined that some of them would be recreated with the addition of people in the shots and/or taken from different angles. The Corporate Services Coordinator will print the 20 pictures identified, and the 2014 TAVI Ad, for the Committee's consideration at an impromptu meeting to be held next week. The Committee agreed, however, that the wording in the Ad will remain the same as the 2014 Ad. Councillor John Koury left the meeting at 11:24 a.m. City of Duncan The topic of the 'City of Duncan Rack Card' was postponed until Rack Card the next meeting. Tourism Marketing The topic of a 'Tourism Marketing Strategy' was postponed until Strategy the next meeting. Letter from the The topic of the 'Totem Tour Guide' was postponed until the next Duncan BIA Re: meeting. Totem Tour Guide New Business Tear Away Maps It was noted that 5,000 of the 10,000 tear away maps that were purchased in February of this year have already been used. The Corporate Services Coordinator was asked to obtain quotes from various vendors both inside and outside of the City before the next reprint. Information Items Banner Poles on The letter from the Ministry of Transportation and Infrastructure South Side of the regarding the banner poles on the south side of the silver bridge Silver Bridge was received for information. Tourism Committee The Tourism Committee budget as at September 2014 was Budget received for information. City of Duncan, Tourism Committee Minutes - September 16, 2014 Page 3 of 4 4. 4.1. Page 5 of 187 Adjournment Adjourn It was moved and seconded: That the September 16, 2014 Tourism Committee meet adjourn at 12:02 p.m. CARRIED Tricia Mayea, Corporate Services Coordinator Councillor Sharon Jackson, Acting Chair City of Duncan, Tourism Committee Minutes - September 16, 2014 Page 4 of 4 5. 5.1. Page 6 of 187 Explore Cowichan Guide Duncan - 400 words. Duncan is a small town packed with superlatives, big on things to see and do. Originally a whistle stop for the E&N Railway, the City of Duncan lies at the heart of the Cowichan region. Graced with unique character buildings, Duncan is an architectural delight. Stroll through the picturesque streets and view delightful heritage buildings such as the City Hall Clock Tower and historic train station that houses the Cowichan Valley Museum. Duncan is a great destination hub, offering a variety of exciting attractions ¨C live theatre, musical performances and a memorable downtown shopping experience. The city’s arts and entertainment community is also prominently showcased at the many galleries & exhibits, arts & music festivals and events throughout the year. Often referred to as the “City of Totems,” Duncan prominently displays over 40 totem poles along city streets and walkways, proudly celebrating the history and culture of the area’s First Nations people. Each carved pole tells of the diverse past and traditions of Cowichan’s First Nations - a pictorial record of the peoples’ legends and family ancestry. Experience more of this rich heritage when you explore galleries representing more than 100 First Nations artists, renowned worldwide for their carvings and Cowichan knit sweaters. From July to September experience the Cowichan First Nations’ way of life through their artifacts, cuisine, crafts and ceremonies at the Quw’utsun’ Cultural and Conference Centre. Fast Facts Established in 1912, Duncan is the Cowichan region’s main commercial centre. The downtown core boasts well over 100 independent shops, boutiques and galleries, salons and spas, cafes, bakeries, freshly-brewed beer, and an impressive variety of restaurants. Over 40 hand-carved authentic totems grace the streets and walkways of the city. The City proudly displays the world’s largest hockey stick! Duncan is home to Vancouver Island’s largest farmers market, every Saturday. ‘Duncan’s Chinatown’, a series of 20 panels in Artists Alley, features archival photos and images from the Cowichan Valley Museum. The exhibit depicts the Chinese community of Duncan in the mid 19th century. 5. 5.1. Page 7 of 187 ‘Duncan’s V.I.’ is another art alley exhibit depicting Duncan life 100 years ago. The transformation from a small townsite to the commercial centre of the Cowichan Valley is illustrated through series of 25 archival photographs. The City of Totems also boasts the world’s first totem drinking fountain, and the world’s widest totem pole. Just outside the downtown core, Somenos Marsh Conservation Area is home to over 200 species of birds.
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