City & Economic Insights

Leandro Lopez Digon Park Lands, Policy & Sustainability Program PURPOSE

• To present City and Economic Insights which highlights current data and trends associated with city’s performance GLOBAL TRENDS FLEXIBLE WORK FLEXIBLE WORK

Source: Property Council of Australia - EY Sweeney 2021 LOCALISATION

“73 per cent are wanting to actively spend in the local community to help them bounce back and recover” Source: Mastercard Australia

“Australians are expecting to cut back this Christmas season but will use their spending power to support local businesses” Source: Westpac consumption survey

“Data shows that if working from home continues over the next year, we will entrench a new vibrancy in the economic activity of our suburbs” Source: illion and AlphaBeta RECLAIM OF PUBLIC SPACE / GREENING

Location: Vienna GLOBAL TRENDS

• Regionalisation

• Green agenda / Sustainable investment

• Business Travel / Tourism

• Social / Emotional impacts

• Retail - Online and omni-channel growth

• Experiential

• Acceleration of Fourth Industrial Revolution

• Distance/Online learning CITY VISITATION Devices detected across 60 sensors (weekly) - 2019 vs 2020

3,500,000

2019 2020 3,000,000

2,500,000 15%

2,000,000

1,500,000 65% Detections

1,000,000

500,000

0

Source: City of – Kepler Analytics Devices detected across 60 sensors (weekly) - 2019 vs 2020 vs 2021

3,500,000 2019 2020 2021

3,000,000

2,500,000

2,000,000

1,500,000 Detections

1,000,000

500,000

0

Source: City of Adelaide – Kepler Analytics Day of week comparison – Q1 DAY TIME – 6am to 6pm

Average: -5%

01-Jan-2019 to 31-Mar-2019 01-Jan-2020 to 31-Mar-2020 01-Jan-2021 to 31-Mar-2021

Source: City of Adelaide – Kepler Analytics Day of week comparison – Q1 NIGHT TIME - 6pm to 12am

Average: -20% -30%

01-Jan-2019 to 31-Mar-2019 01-Jan-2020 to 31-Mar-2020 01-Jan-2021 to 31-Mar-2021

Source: City of Adelaide – Kepler Analytics CITY SPEND Spend trendline (July 2018 - January 2021)

Adelaide South Australia $400 $2,000

$1,800 Millions $350 Millions

$1,600 $300 $1,400

$250 $1,200

$200 $1,000

Adelaide $800

$150 South Australia South $600 $100 $400

$50 $200

$0 $0 Jul-18 Oct-18 Jan-19 Apr-19 Jul-19 Oct-19 Jan-20 Apr-20 Jul-20 Oct-20 Jan-21

Source: Spendmapp.com.au MAINSTREETS VACANCY RATES 8.3%

Rundle Mall

8.3%

6%

Source: City of Adelaide RETAIL TREND Online retail

Market share of online retail sales in SA ADELAIDE 12.7% 16.7% -12% Dec’19 Dec’20 The Parade -6% 32% Growth YoY

US 21% UK 30%

Data Source: Quantium Sources: Quantium, Auspost Photo by Nataliya Vaitkevich from Pexels TOURISM 2020 2019

Source: Tourism Research Australia 43,600? PARKING

Off Street - Other Operators 20,000 46% Off-street- UparkUPark 6,100 14%

On Street - Paid 3,000 7%

On Street - Unpaid On Street - Restricted 10,000 4,500 23% 10% JobKeeper 1st Phase (Sep 2020) 2nd Phase (Jan 2021) 3,878 1,401

28 March 2021

Source: Treasury EMPLOYMENT TRENDS Job advertisements in metropolitan Adelaide

12000

10000

8000

6000

4000

2000

0 Jan-15 Jul-15 Jan-16 Jul-16 Jan-17 Jul-17 Jan-18 Jul-18 Jan-19 Jul-19 Jan-20 Jul-20 Jan-21 Summer season

Source: Internet Vacancy Index - Labour Market Information Portal - The IVI is based on a count of online job advertisements newly lodged on SEEK, CareerOne and Australian JobSearch during the month. (JobSeeker and Youth Allowance)

Source: Department of Social Services – JobSeeker and Youth Allowance recipients – monthly profile via data.gov.au. Compiled and presented by .id (informed decisions) Number of workers by industry sector – Top 12

Public Administration and Safety 23,644

Professional, Scientific and Technical Services 20,802 +14%

Health Care and Social Assistance 19,922

Education and Training 12,643 +14%

Financial and Insurance Services 11,281

Accommodation and Food Services 9,924

Retail Trade 6,979

Information Media and Telecommunications 6,544 +19% 2014/15 Construction 6,083 2019/20 Administrative and Support Services 5,287

Arts and Recreation Services 3,377

Transport, Postal and Warehousing 2,989

- 5,000 10,000 15,000 20,000 25,000

Source:Source: National economy.id Institute of Economic and Industry Research (NIEIR) ©2021. Compiled and presented in economy.id by .id informed decisions. Sources: Property Council of Australia ECONOMIC OUTPUT Value added by industry sector ($m)

Financial and Insurance Services $4,035 Public Administration and Safety $2,486 +30% Professional, Scientific and Technical Services $2,251 +20% Health Care and Social Assistance $2,086 +30% Education and Training $1,480 Electricity, Gas, Water and Waste Services $1,131 Information Media and Telecommunications $1,046 +24% Administrative and Support Services $733 Rental, Hiring and Real Estate Services $667 Construction $616 Accommodation and Food Services $544 Retail Trade $497 Mining $484 Wholesale Trade $395 2014/15 Transport, Postal and Warehousing $326 Arts and Recreation Services $256 2019/20 Other Services $208 Manufacturing $120 Agriculture, Forestry and Fishing $14 $0 $500 $1,000 $1,500 $2,000 $2,500 $3,000 $3,500 $4,000 $4,500

Source: National National Institute Institute of Economic of Economic and Industry and Industry Research Research (NIEIR) ©2021. (NIEIR) Compiled ©2021. and Compiled presented and in presentedeconomy.id inby economy.id .id informed decisions.by .id informed decisions. CITY DEVELOPMENT 88 O’Connell $250m

Lot Fourteen $722m Gov $400m Private

60 KW $450m SAHMRI 2 $500m Hyatt $160m

Central Market Arcade $400m RESIDENTIAL GROWTH Rental Market

Sources: SQM Research Pty Limited, City of Adelaide residential vacancy rates $457,000

Unit Median Sale Price City of Adelaide

Source: CoreLogic – Feb 2021 Migration – 2011 to 2016

Source: Australian Bureau of Statistics, Census of Population and Housing , 2016 (Usual Residence Data). Compiled and presented in profile.id by .id (informed decisions) Intrastate Migration – 2016 to 2020

Source: profile.id - ABS, Regional Internal Migration Estimates (RIME) by LGA, unpublished data, 2016-2020 NEXT STEPS

• Continue to provide updated presentations on a quarterly basis on the key data provided

• Present economic levers and growth agenda insights on 18 May 2021