City & Economic Insights Leandro Lopez Digon Park Lands, Policy & Sustainability Program PURPOSE • To present City and Economic Insights which highlights current data and trends associated with city’s performance GLOBAL TRENDS FLEXIBLE WORK FLEXIBLE WORK Source: Property Council of Australia - EY Sweeney 2021 LOCALISATION “73 per cent are wanting to actively spend in the local community to help them bounce back and recover” Source: Mastercard Australia “Australians are expecting to cut back this Christmas season but will use their spending power to support local businesses” Source: Westpac consumption survey “Data shows that if working from home continues over the next year, we will entrench a new vibrancy in the economic activity of our suburbs” Source: illion and AlphaBeta RECLAIM OF PUBLIC SPACE / GREENING Location: Vienna GLOBAL TRENDS • Regionalisation • Green agenda / Sustainable investment • Business Travel / Tourism • Social / Emotional impacts • Retail - Online and omni-channel growth • Experiential • Acceleration of Fourth Industrial Revolution • Distance/Online learning CITY VISITATION Devices detected across 60 sensors (weekly) - 2019 vs 2020 3,500,000 2019 2020 3,000,000 2,500,000 15% 2,000,000 1,500,000 65% Detections 1,000,000 500,000 0 Source: City of Adelaide – Kepler Analytics Devices detected across 60 sensors (weekly) - 2019 vs 2020 vs 2021 3,500,000 2019 2020 2021 3,000,000 2,500,000 2,000,000 1,500,000 Detections 1,000,000 500,000 0 Source: City of Adelaide – Kepler Analytics Day of week comparison – Q1 DAY TIME – 6am to 6pm Average: -5% 01-Jan-2019 to 31-Mar-2019 01-Jan-2020 to 31-Mar-2020 01-Jan-2021 to 31-Mar-2021 Source: City of Adelaide – Kepler Analytics Day of week comparison – Q1 NIGHT TIME - 6pm to 12am Average: -20% -30% 01-Jan-2019 to 31-Mar-2019 01-Jan-2020 to 31-Mar-2020 01-Jan-2021 to 31-Mar-2021 Source: City of Adelaide – Kepler Analytics CITY SPEND Spend trendline (July 2018 - January 2021) Adelaide South Australia $400 $2,000 $1,800 Millions $350 Millions $1,600 $300 $1,400 $250 $1,200 $200 $1,000 Adelaide $800 $150 South Australia South $600 $100 $400 $50 $200 $0 $0 Jul-18 Oct-18 Jan-19 Apr-19 Jul-19 Oct-19 Jan-20 Apr-20 Jul-20 Oct-20 Jan-21 Source: Spendmapp.com.au MAINSTREETS VACANCY RATES 8.3% Rundle Mall 8.3% 6% Source: City of Adelaide RETAIL TREND Online retail Market share of online retail sales in SA ADELAIDE 12.7% 16.7% Rundle Mall -12% Dec’19 Dec’20 The Parade Westfield Tea Tree Plaza Westfield Marion -6% 32% Westfield West Lakes Growth YoY US 21% UK 30% Data Source: Quantium Sources: Quantium, Auspost Photo by Nataliya Vaitkevich from Pexels TOURISM 2020 2019 Source: Tourism Research Australia 43,600? PARKING Off Street - Other Operators 20,000 46% Off-street- UparkUPark 6,100 14% On Street - Paid 3,000 7% On Street - Unpaid On Street - Restricted 10,000 4,500 23% 10% JobKeeper 1st Phase (Sep 2020) 2nd Phase (Jan 2021) 3,878 1,401 28 March 2021 Source: Treasury EMPLOYMENT TRENDS Job advertisements in metropolitan Adelaide 12000 10000 8000 6000 4000 2000 0 Jan-15 Jul-15 Jan-16 Jul-16 Jan-17 Jul-17 Jan-18 Jul-18 Jan-19 Jul-19 Jan-20 Jul-20 Jan-21 Summer season Source: Internet Vacancy Index - Labour Market Information Portal - The IVI is based on a count of online job advertisements newly lodged on SEEK, CareerOne and Australian JobSearch during the month. (JobSeeker and Youth Allowance) Source: Department of Social Services – JobSeeker and Youth Allowance recipients – monthly profile via data.gov.au. Compiled and presented by .id (informed decisions) Number of workers by industry sector – Top 12 Public Administration and Safety 23,644 Professional, Scientific and Technical Services 20,802 +14% Health Care and Social Assistance 19,922 Education and Training 12,643 +14% Financial and Insurance Services 11,281 Accommodation and Food Services 9,924 Retail Trade 6,979 Information Media and Telecommunications 6,544 +19% 2014/15 Construction 6,083 2019/20 Administrative and Support Services 5,287 Arts and Recreation Services 3,377 Transport, Postal and Warehousing 2,989 - 5,000 10,000 15,000 20,000 25,000 Source:Source: National economy.id Institute of Economic and Industry Research (NIEIR) ©2021. Compiled and presented in economy.id by .id informed decisions. Sources: Property Council of Australia ECONOMIC OUTPUT Value added by industry sector ($m) Financial and Insurance Services $4,035 Public Administration and Safety $2,486 +30% Professional, Scientific and Technical Services $2,251 +20% Health Care and Social Assistance $2,086 +30% Education and Training $1,480 Electricity, Gas, Water and Waste Services $1,131 Information Media and Telecommunications $1,046 +24% Administrative and Support Services $733 Rental, Hiring and Real Estate Services $667 Construction $616 Accommodation and Food Services $544 Retail Trade $497 Mining $484 Wholesale Trade $395 2014/15 Transport, Postal and Warehousing $326 Arts and Recreation Services $256 2019/20 Other Services $208 Manufacturing $120 Agriculture, Forestry and Fishing $14 $0 $500 $1,000 $1,500 $2,000 $2,500 $3,000 $3,500 $4,000 $4,500 Source: National National Institute Institute of Economic of Economic and Industry and Industry Research Research (NIEIR) ©2021. (NIEIR) Compiled ©2021. and Compiled presented and in presentedeconomy.id inby economy.id .id informed decisions.by .id informed decisions. CITY DEVELOPMENT 88 O’Connell $250m Lot Fourteen $722m Gov $400m Private 60 KW $450m SAHMRI 2 $500m Hyatt $160m Central Market Arcade $400m RESIDENTIAL GROWTH Rental Market Sources: SQM Research Pty Limited, City of Adelaide residential vacancy rates $457,000 Unit Median Sale Price City of Adelaide Source: CoreLogic – Feb 2021 Migration – 2011 to 2016 Source: Australian Bureau of Statistics, Census of Population and Housing , 2016 (Usual Residence Data). Compiled and presented in profile.id by .id (informed decisions) Intrastate Migration – 2016 to 2020 Source: profile.id - ABS, Regional Internal Migration Estimates (RIME) by LGA, unpublished data, 2016-2020 NEXT STEPS • Continue to provide updated presentations on a quarterly basis on the key data provided • Present economic levers and growth agenda insights on 18 May 2021.