3/18 File://T:\Tanya\Articles\Manage Smarter

Total Page:16

File Type:pdf, Size:1020Kb

3/18 File://T:\Tanya\Articles\Manage Smarter Manage Smarter - Performance Gateway Page 1 of 1 Industry Guides Toolk Industry Contacts Events & Publications Blogs Newsletter SEARCH > Advanced this site (past 3 months) Search ManageSmarter - Sales Incentive Programs - Sales Members Sign-in Marketing Management Skills - Employee Motivation Articles Not a Member? Sign-up Advanced Search What's new on ManageSmarter.com SAVE | EMAIL | PRINT | MOST POPULAR | RSS | SAVED ARTICLES Raise a Cheer for Sports-Themed Incentives February 08, 2008 By Leo Jakobson When New England Patriots cornerback Ellis Hobbs returned the second-half kickoff 108 yards for a touchdown in the team's opening game this season, fans advertisement at Jillian's Billiards Club in Worcester, Mass., erupted in cheers, and not just because the run set an NFL record, or even because it contributed to a win over arch-rivals the New York Jets. advertisement No, fans watching the game at Jillian's, part of a national chain of 15 clubs, were congratulating one of their own, a patron who had been randomly chosen to win $5,000 if such a runback—rare, but not unheard of—occurred. "The promotion is a lot of fun," says Mike Grosser, vice president of marketing for parent company JBC Entertainment. "It brings the guests in, gets them excited and generates a lot of word of mouth. It's what sets us apart from our competition." The promotion was the work of Dallas-based SCA Promotions, which designed the contest and provided the prize coverage—essentially insurance that pays a winner's prize money. SCA runs thousands of these sports promotions each year, ranging from small-scale like the one at Jillian's to a $1 million prize for an out-of- the-ballpark hit during the Major League Baseball All-Star Game. SCA offers turnkey promotions for every type of sports event imaginable (as well as many non-sports promotions), but focuses on developing customized solutions, says Lisa Lantz, vice president of SCA. The cost of a promotion boils down to three key factors: The prize amount; the likelihood of a win; and the number of times the prize is up for grabs. "Typically the cost of the promotion comes in between two percent and twenty percent of the actual prize value featured—but where it lands on that scale Our Readers Like depends on those three parameters," notes Todd Overton, SCA's senior account manager. "If a bar wants to offer a $10,000 winning prize for every baseball MOST POPULAR | MOST EMAILED game, that's going to be expensive, because there are a lot of baseball games. But if they just offer the prize on Tuesday nights—a typical slow night—it makes Tuesdays special, draws bigger crowds and greatly reduces the fee." Lantz adds that the company often recommends budgeting a few smaller prizes that will definitely be awarded to make sure people at an event-based promotion like Jillian's see a winner. SAVE | EMAIL | PRINT | MOST POPULAR | RSS | SAVED ARTICLES ABOUT US | SITE MAP | GLOSSARY | CONTACT US | ADVERTISING OPPORTUNITIES | FAQs | RSS © 2007 Nielsen Business Media, Inc. All rights reserved. Terms of Use | Privacy Policy file://T:\tanya\Articles\Manage Smarter - Performance Gateway.htm 3/18/2011.
Recommended publications
  • Game Summaries:IMG.Qxd
    Sunday, September 12, 2010 Green Bay Packers 27 Lincoln Financial Field Philadelphia Eagles 20 Clad in their Kelly green uniforms in honor of the 1960 NFL cham- 1st 2nd 3rd 4th Pts pions, the Philadelphia Eagles made a valiant comeback attempt Green Bay 013140-27 but fell just short in the final minutes of the season opener vs. Green Philadelphia 30710-20 Bay. Philadelphia fell behind 13-3 at half and 27-10 in the 4th quar- ter and lost four key players along the way: starting QB Kevin Kolb Phila - D.Akers, 45 FG (8-26, 4:00) (concussion), MLB Stewart Bradley (concussion), FB Leonard GB - M.Crosby, 49 FG (10-43, 5:31) Weaver (ACL), and C Jamaal Jackson (triceps). But behind the arm GB - D. Driver, 6 pass from Rodgers (Crosby) (11-76, 5:33) and legs of back-up signal caller Michael Vick, the Eagles rallied to GB - M.Crosby, 56 FG (7-39, 0:41) make the score 27-20 late in the 4th quarter. In fact, they took over GB - J.Kuhn, 3 run (Crosby) (10-62, 4:53) possession at their own 24-yard-line with 4:13 to play and drove to Phila - L.McCoy, 12 run (Akers) (9-60, 4:12) the GB42 before Vick was tackled short of a first down on a 4th-and- GB - G.Jennings, 32 pass from Rodgers (Crosby) (4-51, 2:28) 1 rushing attempt to seal the Packers victory. After the Eagles took Phila - J.Maclin, 17 pass from Vick (Akers) (9-79, 3:39) a 3-0 lead after an interception by Joselio Hanson, Green Bay took Phila - D.Akers, 24 FG (9-45, 3:31) control over the remainder of the first half.
    [Show full text]
  • Good Signs, Bad Signs
    C M Y K D7 DAILY 10-28-07 MD BD D7 CMYK The Washington Post x B Sunday, October 28, 2007 D7 RedskinsGameday By Gene Wang 1 REDSKINS (4-2) VS. PATRIOTS (7-0) 4:15 P.M. AT GILLETTE STADIUM » TV: WTTG-5, WBFF-45 » RADIO: WWXX (92.7 FM), WWXT (94.3 FM), WBIG (100.3 FM), WXTR (730 AM) » LINE: Patriots by 16 ⁄2 REDSKINS ROSTER FIRST DOWN SECOND DOWN THIRD DOWN FOURTH DOWN PATRIOTS ROSTER No. Player Pos. Ht. Wt. Ball Control Rough Up Randy Pressure Brady Crowd Control No. Player Pos. Ht. Wt. 4 Derrick Frost P 6-4 208 The Patriots have perhaps the NFL’s Wide receiver Randy Moss is in the Patriots quarterback Tom Brady has The fans at Gillette Stadium are going 3 Stephen Gostkowski PK 6-1 210 6 Shaun Suisham PK 6-0 205 best passing attack, so it will be midst of a career resurgence since thrown 27 touchdown passes and two to be charged up to see their team at 6 Chris Hanson P 6-2 202 8 Mark Brunell QB 6-1 217 important for the Redskins to win time joining the Patriots in the offseason. interceptions thanks to plenty of time home for the first time in three weeks. 7 Matt Gutierrez QB 6-4 230 15 Todd Collins QB 6-4 228 of possession and keep New England’s Moss has caught passes in double- in the pocket. Brady has been sacked The Patriots played their past two 10 Jabar Gaffney WR 6-1 200 17 Jason Campbell QB 6-5 233 offense off the field.
    [Show full text]
  • Patriots Close the Preseason Against the Giants
    PATRIOTS CLOSE THE PRESEASON AGAINST THE GIANTS MEDIA SCHEDULE NEW ENGLAND PATRIOTS (2-1) at NEW YORK GIANTS (1-2) MONDAY, AUGUST 30 Thurs., Sept. 2 2010 ¹ New Meadowlands Stadium (82,500) ¹ 7:00 p.m. EDT 12:15 p.m. Bill Belichick Press Conference The New England Patriots will close out the preseason against the New York in the Red Level Press Box Giants for the sixth straight season when they travel to face the Giants in the New 12:40 p.m. Practice Meadowlands Stadium. The game will be the first of two September visits to the New Approx. 2:30 p.m. Player Media Availability Meadowlands Stadium. New England will play at the Jets on Sept. 19. TUESDAY, AUGUST 31 The Patriots closed out their history at Giants Stadium (1976-2009) with a 17-10 12:15 p.m. Bill Belichick Press Conference overall record against the New York Jets, a 2-1 record against the Giants in the in the Red Level Press Box regular-season and a 1-3 record against the Giants in preseason play. 12:40 p.m. Practice In last season’s preseason finale, QB Brian Hoyer helped the Patriots overcome a Approx.2:30 p.m. Player Media Availability 21-0 first quarter deficit by going 18-of-25 for 242 yards with a touchdown to rally 6:00 p.m. Patriots Charitable Foundation the Patriots to a 38-27 win over the Giants at Gillette Stadium. Kickoff Gala (Fidelity Investments East Clubhouse) BROADCAST INFORMATION WEDNESDAY, SEPTEMBER 1 TELEVISION: This week’s game will be broadcast by the Patriots Preseason Team Walkthrough – No Media Availability Television Network and can be seen in every New England state as well as Eastern THURSDAY, SEPTEMBER 2 Canada, Alaska and Hawaii.
    [Show full text]
  • New England Patriots 2010 Stats Pack Patriots Regular Season Record When …
    NEW ENGLAND PATRIOTS 2010 STATS PACK PATRIOTS REGULAR SEASON RECORD WHEN … 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 Total W L W L W L W L W L W L W L W L W L W L W L W L W L W L W L W L W L W L Overall Record 10 6 6 10 11 5 10 6 9 7 8 8 5 11 11 5 9 7 14 2 14 2 10 6 12 4 16 0 11 5 10 6 4 1 170 91 Home 5 3 3 5 6 2 6 2 6 2 5 3 3 5 6 2 5 3 8 0 8 0 5 3 5 3 8 0 5 3 8 0 3 0 95 36 Away 5 3 3 5 5 3 4 4 3 5 3 5 2 6 5 3 4 4 6 2 6 2 5 3 7 1 8 0 6 2 2 6 1 1 75 55 By Month August 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 September 2 2 1 2 2 2 3 0 2 1 3 0 0 4 1 2 3 1 2 2 2 0 2 1 2 1 3 0 2 1 2 1 2 1 34 21 October 1 3 1 4 3 1 1 3 2 2 3 2 2 2 2 2 0 3 4 0 4 1 2 2 4 0 5 0 3 1 3 1 2 0 42 27 November 3 1 3 1 3 1 3 2 3 2 0 3 1 3 3 1 4 1 4 0 4 0 2 2 2 2 3 0 2 3 2 2 42 24 December 4 0 1 3 3 1 2 1 2 2 1 3 2 2 4 0 2 2 4 0 3 1 4 0 4 1 5 0 4 0 3 1 48 17 January 0 0 0 0 0 0 0 0 0 0 1 0 0 0 1 0 0 0 0 0 1 0 0 1 0 0 0 0 0 0 0 1 3 2 vs.
    [Show full text]
  • Patriots Vs. Cardinals
    PATRIOTS VS . C ARDINALS SERIES HISTORY PATRIOTS VS. NFC The Patriots and Cardinals will meet for the 12th The Patriots have been successful against NFC teams in recent time and for the first time at Gillette Stadium. seasons, compiling a 30-5 (.857) record against the conference After a 1-6 series start against Arizona, New since 2001, including a 3-1 record in Super Bowls. The Patriots England has won the last four meetings to have won 14 straight regular-season games over NFC teams bring its record against the Cardinals to 5-6. dating back to 2005. New England has not lost a regular-season In their last meeting, the Patriots claimed a game to an NFC team since Sept. 18, 2005, falling on the road 23-12 victory at Sun Devil Stadium on Sept. to the Carolina Panthers, 27-17. The Patriots are 3-0 against 19, 2004. The Patriots have only faced the NFC competition this season, defeating the San Francisco 49ers Cardinals once during Bill Belichick’s tenure as head 30-21 on Oct. 5, beating the St. Louis Rams 23-16 on Oct. 26 coach (2000-present). The Patriots have faced and defeating the Seattle Seahawks 24-21 on Dec. 7. the other 30 NFL teams at least twice. Of the 11 previous meetings in the series, only three TALE OF THE TAPE have been in played in Foxborough. The last 2008 Regular Season New England Arizona time the Cardinals traveled to Foxborough was Record 9-5 8-6 on Sept. 15, 1996 when the Patriots shut out Divisional Standings T-1st 1st the Cardinals by a 31-0 score.
    [Show full text]
  • Game Summaries:IMG.Qxd
    Sunday, September 13, 2009 Philadelphia Eagles 38 Bank of America Stadium Carolina Panthers 10 Bolstered by stifling defensive pressure on Panthers quarterbacks, 1st 2nd 3rd 4th Pts the Eagles registered seven takeaways and five sacks en route to a Philadelphia 3287 0-38 38-10, opening day romp of the Carolina Panthers in Charlotte. Ea- Carolina 7300-10 gles cornerback Sheldon Brown notched two of the Eagles five in- terceptions as they scored 24 points off turnovers. Trailing 7-0 Car - D.Williams, 11 run (Kasay) (13-70, 8:06) following an 8-minute touchdown drive by the Panthers on the Phila - D.Akers, 49 FG (4-1, 1:48) game’s opening possession, the Eagles responded with a 49-yard Phila - V.Abiamiri, 2 fumble return (Akers) field goal by David Akers after Brown’s first interception later in the Phila - D.Jackson, 85 punt return (Akers) first quarter. On the first play of the 2nd quarter, Panthers QB Jake Phila - B.Celek, 9 pass from McNabb (Akers) (1-9, 0:06) Delhomme fumbled after a sack by a blitzing Trent Cole. Fellow de- Phila - B.Westbrook, 4 pass from McNabb (Akers) (10-74, 4:27) fensive end Victor Abiamiri scooped up the loose ball at the Pan- Car - J.Kasay, 22 FG (8-56, 1:34) thers 2-yard line and scored to give the Eagles a 10-7 lead. The Phila - D.McNabb, 3 run (Akers) (3-10, 1:22) Eagles scoring barrage was just beginning, though, as DeSean Jackson returned a Panthers punt 85 yards for a touchdown on their TEAM STATISTICS PHILA CAR ensuing possession.
    [Show full text]
  • Patriots Vs. Jets
    PATRIOTS VS . J ETS SERIES HISTORY PATRIOTS-JETS QUICK HITS The Patriots and Jets will meet for the 99th time x The Patriots have won four of their last five home games since the series between the AFC East rivals against the Jets. began in 1960. New England defeated the x The Patriots lead the all-time series with the Jets by a 49-48-1 Jets earlier this season in their first road mark (including playoffs), climbing above the .500 mark with contest by a 19-10 score. The Patriots their 19-10 win at New York on Sept. 14. Prior to then, the have won 11 of their last 12 games against last time the Patriots were above .500 in their all-time series the Jets (including one playoff game). with the Jets was in entering the 1967 season, when they led The Patriots have swept the season the series 7-6-1. series with the Jets in four of the last five x The Patriots have held the Jets to 17 points or fewer in 11 of seasons. New England is 20-10 against the last 12 meetings between the teams (including playoffs). the Jets since Robert Kraft purchased the team in 1994. New x This week’s game will mark the 99th meeting between the England’s 49 victories over the Jets (including two playoff wins) Patriots and Jets. The Jets have been the Patriots’ most are the second most over any single opponent, trailing only frequent opponent over the years – Buffalo ranks second with Buffalo (55 all-time wins).
    [Show full text]
  • New England Patriots 2010 Stats Pack Patriots Regular Season Record When …
    NEW ENGLAND PATRIOTS 2010 STATS PACK PATRIOTS REGULAR SEASON RECORD WHEN … 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 Total W L W L W L W L W L W L W L W L W L W L W L W L W L W L W L W L W L W L Overall Record 10 6 6 10 11 5 10 6 9 7 8 8 5 11 11 5 9 7 14 2 14 2 10 6 12 4 16 0 11 5 10 6 3 1 169 91 Home 5 3 3 5 6 2 6 2 6 2 5 3 3 5 6 2 5 3 8 0 8 0 5 3 5 3 8 0 5 3 8 0 2 0 94 36 Away 5 3 3 5 5 3 4 4 3 5 3 5 2 6 5 3 4 4 6 2 6 2 5 3 7 1 8 0 6 2 2 6 1 1 75 55 By Month August 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 September 2 2 1 2 2 2 3 0 2 1 3 0 0 4 1 2 3 1 2 2 2 0 2 1 2 1 3 0 2 1 2 1 2 1 34 21 October 1 3 1 4 3 1 1 3 2 2 3 2 2 2 2 2 0 3 4 0 4 1 2 2 4 0 5 0 3 1 3 1 1 0 41 27 November 3 1 3 1 3 1 3 2 3 2 0 3 1 3 3 1 4 1 4 0 4 0 2 2 2 2 3 0 2 3 2 2 42 24 December 4 0 1 3 3 1 2 1 2 2 1 3 2 2 4 0 2 2 4 0 3 1 4 0 4 1 5 0 4 0 3 1 48 17 January 0 0 0 0 0 0 0 0 0 0 1 0 0 0 1 0 0 0 0 0 1 0 0 1 0 0 0 0 0 0 0 1 3 2 vs.
    [Show full text]
  • Week 9 Injury Report -- Friday
    FOR USE AS DESIRED NFL-PER-9B 11/3/06 WEEK 9 INJURY REPORT --_FRIDAY Following is a list of quarterback injuries for Week 9 Games (November 5, 6): Kansas City Chiefs Out Trent Green (Head) Seattle Seahawks Out Matt Hasselbeck (Knee) Tampa Bay Buccaneers Out Chris Simms (Splenectomy) Miami Dolphins Doubtful Daunte Culpepper (Knee) Oakland Raiders Doubtful Aaron Brooks (Right Shoulder) Jacksonville Jaguars Questionable Byron Leftwich (Ankle) Cincinnati Bengals Probable Anthony Wright (Appendix) New England Patriots Probable Matt Cassel (Right Shoulder) New England Patriots Probable Tom Brady (Right Shoulder) Washington Redskins Probable Mark Brunell (Ribs) Following is a list of injured players for Week 9 Games: MIAMI DOLPHINS AT CHICAGO BEARS Miami Dolphins DOUBTFUL QB Daunte Culpepper (Knee) QUESTIONABLE LB Channing Crowder (Foot); CB Travis Daniels (Knee); LB Derrick Pope (Hamstring); G Jeno James (Knee) Listed players who did not participate in ''team'' practice: (Defined as missing any portion of 11-on-11 team work) WED Daunte Culpepper THURS Daunte Culpepper FRI Daunte Culpepper Chicago Bears QUESTIONABLE CB Devin Hester (Hamstring) PROBABLE DT Tank Johnson (Shoulder) Listed players who did not participate in ''team'' practice: (Defined as missing any portion of 11-on-11 team work) WED All Players Practiced THURS All Players Practiced FRI Devin Hester KANSAS CITY CHIEFS AT ST. LOUIS RAMS Kansas City Chiefs OUT QB Trent Green (Head) QUESTIONABLE T Kevin Sampson (Foot); LB Rich Scanlon (Knee); CB Benny Sapp (Knee) Listed players who did not participate in ''team'' practice: (Defined as missing any portion of 11-on-11 team work) WED Trent Green; Kevin Sampson THURS Trent Green; Kevin Sampson FRI Trent Green; Kevin Sampson St.
    [Show full text]
  • Patriots Vs. Chargers
    PATRIOTS VS. CHARGERS SERIES HISTORY TALE OF THE TAPE The Patriots and Chargers will play for the 37th 2008 Regular Season New England San Diego time overall and for the third time in a little Record 3-1 2-3 more than a calendar year. In last season’s Divisional Standings 2nd 2nd AFC Championship Game on January 20, Total Yards Gained 1,190 1,626 2008, the Patriots claimed a 21-12 victory Total Offense (Rank) 297.5 (23) 325.2 (15) at Gillette Stadium to advance to Super Rush Offense 113.0 (17) 98.6 (21) Bowl XLII. The Patriots also defeated the Pass Offense 184.5 (21) 226.6 (9) Chargers, 38-14, in New England’s 2007 Points Per Game 19.8 (T-24) 29.6 (4) regular-season home opener on Sept. 16, 2007. The series dates Touchdowns Scored 7 17 back to 1960, the inaugural season for each Third Down Conversion Pct. 42.4 44.3 team, with the Patriots holding a 20-14-2 lead, Total Yards Allowed 1,200 1,895 including a 2-1 mark in the playoffs. In the Total Defense (Rank) 300.0 (11) 379.0 (28) last 35 years, the Patriots are 13-2 against Rush Defense 124.8 (20) 113.4 (18) San Diego, including regular-season and Pass Defense 175.3 (8) 265.6 (32) playoff games. Bill Belichick is 3-4 in his Points Allowed/Game 19.8 (12) 25.8 (24) career against the Chargers with a 2-2 Touchdowns Allowed 10 14 record while the Patriots head coach.
    [Show full text]
  • Afc Champion Patriots Face Giants in Super Bowl Xlii
    AFC CHAMPION PATRIOTS FACE GIANTS IN SUPER BOWL XLII NEW ENGLAND PATRIOTS (18-0) vs NEW YORK GIANTS (13-6) Sunday, February 3, 2008 ¹ University of Phoenix Stadium (70,500) ¹ 6:00 p.m. EST The Patriots will seek their fourth Super Bowl title in seven years when they face off against the New York Giants in Super Bowl XLII on Feb. 3. New England is making its sixth Super Bowl appearance in the last quarter-century, marking the highest total by any NFL team over that span. WINNING WAYS The Patriots have won 18 games in 2007, tying the NFL’s all-time record for most overall victories in a season. New England joins the 1984 San Francisco 49ers and the 1985 Chicago Bears as the NFL’s only 18-game winners. The Patriots have become the first franchise in NFL history to have at least three seasons of 17 or more overall wins, with this season’s squad joining the 2003 and 2004 Patriots, who both won 17 total games. The San Francisco 49ers are the only other NFL team to have achieved the feat more than once. 2007 PATRIOTS SCHEDULE HIGHEST SINGLE-SEASON VICTORY TOTALS IN NFL HISTORY REGULAR SEASON (16-0) Team Season Total Wins Reg. Season Playoffs Overall Sun., Sept. 9 at N.Y. Jets W 38-14 New England Patriots 2007 18 16-0 2-0 18-0 Sun., Sept. 16 San Diego W 38-14 Chicago Bears 1985 18 15-1 3-0 18-1 Sun., Sept. 23 Buffalo W 38-7 San Francisco 49ers 1984 18 15-1 3-0 18-1 Mon., Oct.
    [Show full text]
  • GAME NOTES Patriots at Miami Dolphins– October 4, 2010
    GAME NOTES Patriots at Miami Dolphins– October 4, 2010 TOM BRADY WINS HIS 100 GAME Tom Brady won his 100th game as a starter. He is the 11th NFL quarterback to register 100 wins as a starting quarterback. Brett Favre has the most wins with 182. Brady reached the milestone in the fewest number of starts (131) among quarterbacks who began their careers in the Super Bowl era (since 1966). The fastest quarterbacks to 100 wins: PLAYER TEAM STARTS TO REACH 100 WINS** Tom Brady Patriots 131 Joe Montana 49ers 139 Terry Bradshaw Steelers 147 Brett Favre Packers 153 Peyton Manning Colts 154 S PATRICK CHUNG RECORDS FIRST NFL BLOCKED PUNT AND BLOCKED FIELD GOAL S Patrick Chung blocked a second half punt and field goal. He blocked a second half punt to give the Patriots a first down at the Miami 15-yard line to set up a 12-yard touchdown run by RB BenJarvus Green-Ellis. It is the first blocked punt by a Patriots player since Kelley Washington vs. NY Jets on Dec. 16, 2007. Chung blocked a 53-yard field goal attempt in the fourth quarter that was recovered by CB Kyle Arrington and returned for a touchdown. It is the first blocked field goal for the Patriots since Richard Seymour had a block vs. Chicago on Nov. 26, 2006. Chung was a two-time special teams player of the year during his college career at Oregon. He blocked two punts in 2007 while at Oregon. CHUNG SCORES HIS FIRST NFL TOUCHDOWN ON A 51-YARD INTERCEPTION Chung picked off a Chad Henne pass in the fourth quarter and returned it 51 yards for a touchdown.
    [Show full text]