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AM Cassandre Typeface: Peignot Age: 1930-1940 Designer: A.M. Cassandre Typeface: Peignot [4.A] The poster works of A.M.Cassandre There were several well-known types designed in 1930s, such as Times New Roman and Bell Gothic, but I choose a special type names Peignot designed by the French graphic designer A.M. Cassandre. Cassandre is notable by his Art Deco style which presents an ideal image of modern life. Especially, his poster work for Cle. Gle. Transatlantique [4.A] is a icon of Art Deco design. So I decided to feature the ocean liner in this poster into my work, by re-creating an illustration based on the shape. [4.C] The specification sheet of the typeface 'Peignot'. Decade a. Type designer Typeface / Family Typesetting / Type technology b. Designer / Studio / Movement Provide information about the typeface design and an image of it in Provide information about the development/invention/introduction 1930–40 c. Design work use and/or the character set, and other images as appropriate. of materials/processes or technologies related to type design and/or typesetting on a commercial/industrial level. Student name Provide focussed information about one of these aspects. Shou-Hui Wang Use this column for text/copy and images relating to the topic. Class Type Designer: Peignot, designed by A. M. Cassandre for the commisson by the The Teletypesetter (TTS) system, introduced in 1928, extends to A.M. Cassandre, pseudonym of Adolphe Jean- French foundry Deberny & Peignot, is innovative for not having a slugcasting machines the principle of separation of function Friday 08:30am Marie Mouron (24 January 1901 – 17 June 1968) traditional lowercase, but an original ‘multi-case’ from combining originally characteristic of the Monotype: it enables Linotype or was a Ukrainian-French painter, commercial traditional lowercase and small capital characters, which makes it Intertype machines to be controlled by a perforated tape produced poster artist, and typeface designer. He is become a remarkable sans-serif typeface in modern graphic design, by on a separate keyboard, even situated in a different city, since notable by his Art Deco style poster design its beauty to read, legibility and sort of dignified elegance. However, the combination of the perforations on the tape can be sent which shows innovative graphic solutions. despite its resurgence, it has remained a display type in posters, telegraphically. Machines casting one-piece fully spaced lines or slugs Cassandre designed a number of display packaging, brochures, and television graphics (such as The Mary Tyler are able to produce more than 20,000 characters per hour. typefaces throghout his career in collaboration Moore Show, an American TV sitcom aired in 1970s). The typeface with French foundry Deberny & Peignot, such felt into decline after the growth of the International Typographic as Bifur in 1929 and Acier Noir in 1935, which Style in the 1950s, which favoured less decorative, more objective are icons of the stylised reductive geometric typefaces. In conclusion, Peignot, a typeface of marked individuality abstraction of Art Deco design. In 1937, and decoration, must be applied cautiously from overusing. Cassandre had his greatest success as a type designer of the all-purpose face Peignot, which was proved to be a major contribution to moden typgraphy. Cassandre had received belated Faculty of Health Arts and Design recognition as one of Frence’s most important Higher Education Division artists while he had his poster exhibiton in Paris in 1966, when was the beginning of the Art Deco revival. DCO10005 Design Studio: Typography Design Movement: Project 4 1930s is the age of Art Deco, the art movement originated from France flourishing Research & internationally, and the age of Modernism Twentieth departed from Germany to the USA and then worldwide , which is a watershed in the history graphic design. The function of the design was Summary Century Type supposed to be essential in this age. The universal typeface design by Herbert Bayer inflused many typeface designers such as Eric Gill (designed Gill Sans and Joanne), Paul Renner (designed Futura) and Stanley Morison (designed Times New Roman). This age was also famous for Surralism by the success of Catalàn painter Salvador Dalí, who also makes design craftworks which influence the Carefully consider the relationship between these components. References: Any one of these segments may be the ‘feature’ of your poster. works of French poster artist A. M. Cassandre. 1. Brown, R. K & Reinhold S 1979. The poster art of A. M. Each segment will have 80 words minimum, to 180 words maximum. Cassandre, p.5-11. New York, NY, Dutton. Typically the feature will be the most wordy segment of the three. Design Work: 2. Carter, R 2012. Typographic design: form and communication, p. The project allows for a wide variety of images from any source. Cassandre is famous by his posters which 128. Hoboken, NJ, John Wiley & Sons. Suitable credit is to be given to images featured. approach embraced all styles, in the aura of 3. Eskilson, S 2007. Graphic design: a new history, p.169. New surrealism, constructivism, suprematism, cubism Haven, CT, Yale University Press. Suggested process and romanticism—the gamut of 4. Ho, Y. T 2008. Peignot: the revolution of A.M. Cassandre, » Investigate the various aspects within the nominated decade. artistic pluralism. Catonsville, MD, University of Maryland, Baltimore County. Collect a lot of related information, as quickly as you can, what His works usually feature a intense <http://www.dreamscapeportfolio.net/PDFs/monograph2.pdf> was happening in the typo-graphic design world in that period. and metaphorical visual impression, » Select the three aspects in consultation with your tutor. which make people feel ‘exciting’. It may be one of reasons of his poster » Continue researching, image sourcing and referencing. for travel agency advertisement got Make sure you record providence of the source material. the most popularity. » Record your process for your Design Process Journal (Project 2.) » Present a summary proposal and work in progress Week 9. » Export this page as a ‘Smallest File Size’ PDF, Upload to Blackboard. Information hierarchy position (number 1—3) 1 2 3 1930 - 1940 A.M. Cassandre and Surralist Typography Design Early Concepts A.M. Cassandre, pseudonym of Adolphe Jean-Marie works, such as Bifur in 1929, the sans serif Acier Mouron (24 January 1901 – 17 June 1968) was a Noir in 1935, and in 1937 an all-purpose font called Ukrainian-French painter, commercial poster artist, Peignot which may be his the most wide-known and typeface designer. His posters are memorable typeface work in following age. for their innovative graphic solutions and their fre- quent denotations to such painters as Max Ernst and Pablo Picasso. He also taught graphic design at the École des Arts Décoratifs and then at the École d'Art Graphique. He created typefaces for his poster Peginot, designed by A. M. Cassandre for the commisson by the French foundry Deberny & Pei- gnot, is notable for not having a traditional lowercase, but in its place a “multi-case” combining traditional lowercase and small capital characters. It is a visually attractive, constructed sans-serif display typeface which is completely suitable to modern graphic (especially poster) design. Use of Peignot declined with the growth of the International Typographic Style, which favored less deco- rative, more objective typefaces such as Akzidenz-Grotesk (which means these ‘objective’ typeface can be use in more area). This ‘surralist‘ style typeface with such a strong characteristc and decoration must be used cautiously from overusing. Nevertheless, the typeface was famous in the USA in the 1970s as the typeface used on The Mary Tyler Moore Show and the second season of That’s My Mama. It was also featured in book cover, lm title and so on [4.A] The poster works of A.M.Cassandre in a period. 1930 - 1940 A.M. Cassandre and Surralist Typography Design Peginot, designed by A. M. Cassandre for A.M. Cassandre, pseudonym of Adolphe the commisson by the French foundry De- Jean-Marie Mouron (24 January 1901 – 17 June berny & Peignot, is notable for not having 1968) was a Ukrainian-French painter, commer- a traditional lowercase, but in its place a cial poster artist, and typeface designer. His “multi-case” combining traditional lower- posters are memorable for their innovative case and small capital characters. It is a vi- graphic solutions and their frequent denotations sually attractive, constructed sans-serif to such painters as Max Ernst and Pablo Picasso. display typeface which is completely suit- He also taught graphic design at the École des able to modern graphic (especially poster) Arts Décoratifs and then at the École d'Art design. Use of Peignot declined with the Graphique. He created typefaces for his poster growth of the International Typographic works, such as Bifur in 1929, the sans serif Acier Style, which favored less decorative, more Noir in 1935, and in 1937 an all-purpose font objective typefaces such as Akzi- called Peignot which may be his the most denz-Grotesk (which means wide-known typeface work in following age. these ‘objective’ typeface can be use in more area). This ‘surralist‘ style typeface with such a strong characteristc and deco- ration must be used cautiously from over- using. Nevertheless, the typeface was famous in the USA in the 1970s as the typeface used on The Mary Tyler Moore Show and the second season of That’s My Mama. It was also featured in book cover, lm title and so on in a period. 1930 - 1940 The concepts feature several compositions in A.M. Cassandre and Surralist Typography Cassandre's posters, like ocean liner, french flag colours, Design vinyl discs, in order to connect the art deco style of Cassandre. A.M.
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