Football Transfer Review 2019 Premier League

Barcelona-Madrid September 5th 2018 Contents

01 TECHNICAL SHEET

02 SUMMER TRANSFERS WINDOW 2018/19

04 CONCLUSIONS

05 ABOUT PRIME TIME SPORT AND SOCCEREX About Football Transfer Review

Mission Football Transfer Review by Prime Time Sport provides since 2009 relevant data and insightful and independent analysis on the variables that influence squad designs and player transfers at main European Clubs

Content 2 releases published every year, related to Summer and Winter transfer windows The objective is to combine the available data in a way that helps to come-up with insightful analysis, rather than the publication of the information itself Addressed to both football industry professionals and those that follow it with special interest Technical Sheet

Specifications Data included refer to main division of English Premier League, Spanish LaLiga Santander, Italian Serie A, German Bundesliga and French Ligue 1 Transfer figures include guaranteed amounts only It includes player transfers that took place until September 1st 2018 Transfer figures are gross of agent fees or revenue share with other stakeholders It is considered that teams where players are landing have paid for transfer fees, regardless of the participation of other investors Loan fees not included unless really relevant Squads review includes only players registered as first team members Mbappé transfer fee paid by PSG was included in last summer edition (as it was an obligation)

Team Director: Esteve Calzada Head of content: Pol Gustems and Aleix Piqué Analyst: Marcel Miquel Event host: IESE Collaborates: Soccerex Contents

01 TECHNICAL SHEET

02 SUMMER TRANSFERS WINDOW 2018/19

03 SQUADS REVIEW PREMIER LEAGUE

04 CONCLUSIONS

05 ABOUT PRIME TIME SPORT AND SOCCEREX Contents

01 EUROPEAN FOOTBALL

02 PREMIER LEAGUE Player acquisition spending - Top 5 European leagues

Mio € 4.405 4.250

3.235 2.963 2.162 2.238 1.838 1.723 1.544 1.321

2009/10 2010/11 2011/12 2012/13 2013/14 2014/15 2015/16 2016/17 2017/18 2018/19

Top 5 European Leagues investment in new players fell for the first time in 6 years (-4%), although total amount was still over 4bio€ (4,2bio€), second highest in history Player acquisition spending - Top 5 European leagues

Mio €

2015/16 2016/17 2017/18 2018/19

1.573 1.359 1.400 1.169 1.041 850 884 853 664 579 556 545 574 518 477 467 393 458 303 190

Despite Premier League was still the European driving force, expenditure was down for the first time in 8 years (-11% to 1,4bio€), mainly due to transfer window early closure as well as little prospect of TV revenue growth. SerieA investment continued to grow in a consistent way to just over 1bio€. LaLiga sides spent 884m€, (+59%, all-time record). Ligue1 number back to normal following Neymar and Mbappé previous season impact % of total investment by top 4 in each league

62,7% 58,5% 53,1% 45,0% 38,7%

AS Monaco R.Madrid Juventus B.Dortmund Liverpool O.Marsella FC Barcelona Roma Schalke 04 Chelsea PSG At.Madrid Milan RB Leipzig Leicester O.Lyon Valencia Napoli Wolfsburg Fulham Ligue 1 is once again the most monopolized European league (62,7%, down from 76% of last season). LaLiga polarization continues to decrease for 5th consecutive season (59%). Bundesliga and EPL are the least polarized tournaments with 45% and 38,7% respectively invested by top 4 teams 2nd division expenditure – Top 5 European leagues

Mio € 2016/17 2017/18 2018/19

247 232

167

41 31 31 29 15 16 20 16 7 7 1 4

England’s Championship investment decrease for second season in a row to 167€, but still is much higher than all other second division leagues combined. Italian and Spanish second tier tournaments had all-time record expenditure with 41 and 20m€ respectively Player sales – Top 5 European leagues

Mio € 2015/16 2016/17 2017/18 2018/19

841 795 787 738 746 730 671 649 573 569 505 500 484 470 438 460 396 400 383 324

Player sales income in La Liga grew a whopping 18% to 795m€, also an all-time high. Premier League sides strategy of talent retention resulted in an astonishing 54% investment decline (383m€). SerieA, Ligue1 and Bundesliga sold players for similar amounts as previous summer Net spending - Top 5 European leagues

Mio € 2015/16 2016/17 2017/18 2018/19 1017

790 732 596

254 122 95 111 89 84 68 108 15 39

-77 -33 -115 -97 -133 -272

In terms of net spending, EPL continue to play in a different league and passed for the first time the 1bio€ barrier. LaLiga is back to positive net investment after last season’s negative net spending, when it collected more money from player sales than invested in signings Top 10 spending ranking 2018/19

Mio €

257

182 146 137 128 126 126 124 122 115

Juventus Liverpool R.Madrid Chelsea AS MonacoFC Barcelona Roma At.Madrid Valencia Leicester

Juventus led the way in Europe after investing a whopping 257m€, including 117 m€ paid to Real Madrid for Cristiano Ronaldo. This is third biggest investment in football history after PSG last summer (418m€) and Real Madrid in 2009 (265m€). Liverpool (182m€) and Real Madrid (146m€ despite not replacing Cristiano Ronaldo with a big name) follow the Italian champions in the list Top 10 spending ranking 2017/18

Mio € 418

246 221 210 193 164 158 140 102 91

PSG M.City Chelsea AC Milan FCBarcelona M.United Everton Juve AS Monaco B.Munich Highest spending on summer transfer windows

Goles Mio €

418

265 257 244 221 210 200 196 193 183

17/18 09/10 18/19 17/18 17/18 17/18 15/16 14/15 17/18 13/14

League Winner 2 ? Winner 5 6 4 4 Winner 3 Position

UCL Semi- 1/8 1/8 ? 1/4 1/8 - - 1/4 Winner Position final

Investment by Juventus this summer is the third highest in history. However, as seen in previous cases, high amounts spent in new players do not necessarily guarantee immediate pitch success Top 5 spending clubs in each league

Mio €

Real Madrid 145,8 Liverpool 182,2 Juventus 256,9 FC Barcelona 125,9 Chelsea 137,0 AS Roma 125,6 At.Madrid 123,5 Leicester 114,6 SSC Napoli 71,0 Valencia 82,9 Fulham 108,6 Inter 61,0 Villarreal 82,9 West Ham 103,9 Sassuolo 45,5

B.Dortmund 73,0 AS Monaco 128,0 Schalke 04 54,2 O.Marsella 66,0 RB Leipzig 43,0 PSG 51,0 Wolfsburg 40,0 O.Lyon 42,1 Stuttgart 35,0 OGC Nice 28,0 Investment by promoted teams – Top 5 European leagues

Mio €

109 12 14 69 8 31 5 3 1

Fulham Cardiff Rayo Huesca Valladolid Empoli Parma Frosinone

3 12 3

Fortuna Nuernberg Reims Nimes

TV money windfall for all Premier League teams translates into high investments by promoted teams trying to avoid relegation. Biggest investments by second tier sides were therefore made by English sides (Fulham, Wolverhampton and Cardiff). Italian Empoli (14m€), Spanish Rayo (12m€) and French Reims (12m€) led the other top second tier tournaments Top 10 teams in player sales income 2018/19

Mio € 176 147 134 133 104 90 90 89 89 86

AS Monaco Roma FC Barcelona R.Madrid PSG O.Lyon Inter Sevilla B.Munich Napoli

After cashing in a whopping 358m€ from player sales last year, AS Monaco repeat in the first position selling for a whopping 534m€ in just 2 summers. AS Roma followed with 147m€ from player sales. FC Barcelona getting better at selling players after cashing-in 134m€ this summer (highest in history apart from Neymar non-desired departure) Top 10 teams in player sales income 2017/18

Mio €

358

232

164 129 128 123 121 119 111 107

AS Monaco FC Barcelona B.Dortmund Benfica R.Madrid Chelsea Juventus O.Lyon AS Roma Everton Players trading among top teams

T e a m o f T e a m o f P l a y e r M i o € o r i g i n destination

Cristiano Ronaldo 117

Alisson 63

Higuaín 54*

Douglas Costa 40

Bonucci 35

Courtois 35

Caldara 35

Arturo Vidal 18

Players trading among top sides has become a standard practice, with a whopping 397m€ in transactions this summer (adding to 507m€ last year). Highest profile transfer were Cristiano Ronaldo and Alisson

*Loan + Buying option Top European teams player sales ranking

Mio €

FC Barcelona 133,5 Leicester 84,3 AS Roma 147,3 Real Madrid 132,5 Watford 50,0 Inter 89,5 Sevilla 89,3 Newcastle 46,8 SSC Napoli 86,0 At.Bilbao 80,0 Chelsea 35,0 AC Milan 80,3 Valencia 55,6 Manchester City 24,7 Juventus 72,5

B.Munich 88,5 AS Monaco 176,0 RB Leipzig 74,1 PSG 104,0 Mainz 05 55,6 O.Lyon 90,1 B.Dortmund 49,0 OGC Nice 58,2 B.Leverkusen 45,0 Girondins B. 50,0 Most active teams in players trading (spending + sales)

Mio€

Sales 483 Signings 460 73 425 348 344

176 133 265 261 147 134 247 234 15 194 84 56 35 257 80 182 128 146 137 126 126 115 100 122

Juventus AS Monaco R.Madrid Roma FC Barcelona Leicester Liverpool Milan Valencia Chelsea

Only AS Monaco repeat in the Top 3 this season. Juventus (1st) and Real Madrid (3rd) take the positions that last year were occupied by the Neymar’s transfer clubs: PSG and FC Barcelona Top 10 most expensive players 2018/19

Mio€

117

80 70 68 63 60 59 57 45 45

C.Ronaldo Kepa Lemar Mahrez Alisson Keïta Fred Jorginho Fabinho Vinícius Jr

Mio€ 222

180

105 85 80 58 53 51 50 49

Neymar Mbappé Dembélé Lukaku Morata Mendy Lacazette Walker B.Silva Sigurdsson

*Winter window transfers not included Top 10 most expensive goalkeepers

Mio€

63 53 40 35 30 29 27 25 25

Kepa Allisson Buffon Ederson Courtois Neuer Pickford Toldo Leno De Gea

Kepa and Allisson are the two most expensive goalkeepers ever. These transfers broke the all-time record hold by Gianluigi Buffon for 17 years (2001-2002, Parma to Juventus). Courtois to Real Madrid and Leno to Arsenal moves mean that 4 of the 10 most expensive goalkeepers transfers ever happened this summer Usage top 10 most expensive European signings 2017/18

%Minutes 84% 81%

66% 65% 63% 60% 53% 44%

27%

11%

Lukaku Walker Sigurdsson Lacazette Mbappé Morata Neymar B.Silva Dembélé Mendy

Manchester United’s Romelu Lukaku was the most profitable signing of last season after playing 84% of minutes, followed by Walker (81%) and Sigurdsson (66%). Manchester City’s Benjamin Mendy missed most of the Premier League season with a long-term knee injury

*Winter window transfers not included. Calculated on domestic league minutes. Most expensive signings Top 5 spending expensive players in each league

Mio €

Lemar 70 Kepa 80 Cristiano Ronaldo 117 Vinícius Jr 45 Mahrez 68 João Cancelo 40 Malcom 41 Alisson 63 Douglas Costa 40 Guedes 40 Keïta 60 Nainggolan 38 Lenglet 35 Fred 59 Bonucci 35

Diallo 28 Kehrer 37 Pléa 23 Golovin 30 Witsel 20 Strootman 25 Delaney 20 Dembélé 22 Paulinho 19 Henrichs 20 Ranking most expensive transfers ever

Goles Mio€ 222

180

117 105 105 101 94 90 85 81

Neymar Mbappé C.Ronaldo Pogba Dembélé Bale C.Ronaldo Higuaín Lukaku L.Suárez

No major changes in the “hall of fame” of the most expensive signings in football history. Only Cristiano Ronaldo’s move to Juventus for 117 m€ take the third position in the all-time Top 10. Neymar and Mbappé took the lead last season Most expensive transfer in last 9 summer windows

Goles 222 Mio€

117 101 105 81 74 55 40 45

Age 29 23 26 24 27 24 23 25 33 Villa 10/11 Kun 11/12 Hulk 12/13 Bale 13/14 L.Suárez 14/15De Bruyne 15/16 Pogba 16/17 Neymar 17/18 C.Ronaldo 18/19

The amount of most expensive transfer of each window grew steadily until PSG broke the bank and paid Neymar’s 222 m€ release clause. This summer Cristiano Ronaldo’s price moves back to the standards of two seasons ago with Paul Pogba transfer to Manchester United Average age top 10 most expensive transfers last 10 years

Years

25,6 25,5 25,4 25,2 24,9 25,0 24,5 24,5 24,6

23,6

2009/10 2010/11 2011/12 2012/13 2013/14 2014/15 2015/16 2016/17 2017/18 2018/19

During the last four seasons the most expensive players have been younger than the decade before, specially last year. Teams are forced to move into younger and more risky players as best senior ones are not for sale or just unaffordable Transfers that did not happen 2018/19

T e a m o f R u m o u r e d P l a y e r M i o € o r i g i n destination

Neymar 222,0

Kylian Mbappé 200,0

Hazard 150,0

Griezmann 100,0

Pogba 100,0

Rakitic 100,0

Alderweireld 80,0

Harry Maguire 80,0

Zaha 55,0

Rodrigo 50,0

Rabiot 40,0 Contents

01 EUROPEAN FOOTBALL

02 PREMIER LEAGUE Total player acquisition spending

Mio € 1.572 1.359 1.400 1.169 1.028 731 570 553 617 493 435

2008/09 2009/10 2010/11 2011/12 2012/13 2013/14 2014/15 2015/16 2016/17 2017/18 2018/19

Despite Premier League was still the European driving force, expenditure was down for the first time in 8 years (-11% to 1,4bio€), mainly due to transfer window early closure, sides reluctant to sell and being able to retain players amid difficulty to find replacements, and little prospect of TV revenue growth New players spending by team (top 10)

2016/17 2017/18 2018/19 Mio €

244 221

182 185 174 158 164 141 137 115 113 109 104 89 90 80 83 79 78 71 70 59 54 53 5043 48 2618 6

Liverpool Chelsea Leicester Fulham West Ham Everton M.United Arsenal M.City Brighton

Liverpool spent 182m€ (highest amount in England and second highest in Europe), followed by Chelsea (137m€). Arsenal were only 8th in expenditure (79m€) despite end of Wenger era. Manchester sides didn’t invest big either and Spurs didn’t bring any new player.9 sides made this summer their most expensive signing ever (piling-up from another 9 last year) New players spending by team (bottom 10)

Mio € 2016/17 2017/18 2018/19

89 83

69 68 64 62 61 59 52 51 4547 39 37 39 37 34 3433 32 31 25 25 2022 11 4 4 6 0

Wolves Southampton Bournemouth Huddersfield Burnley Newcastle Cardiff Watford C.Palace Tottenham Teams with most expensive signing ever this summer 2018/19

P l a y e r T e a m M i o €

Kepa Chelsea 80

Felipe Anderson West Ham 38

Seri Fulham 30

Jefferson Lerma Bournemouth 28

Vestergaard Southampton 25

Kongolo Huddersfield Town 20

Adama Traoré Wolverhampton 20

Jahanbakhsh Brighton & Hove Albion 19

Ben Gibson Burnley 17 Teams with most expensive signing ever (last summer)

P l a y e r T e a m M i o €

Morata Chelsea 80

Lacazette Arsenal 53

Sigurdsson Everton 49

D.Sánchez Tottenham 40

Ake Bournemouth 23

Gray Watford 20

C.Wood Burnley 16

Brighton J.Izquierdo 15 & Hove Albion

Mounié Huddersfield Town 13 Top 10 most expensive players 2018/19

Mio€

80 68 63 60 59 57 45 39 38 30

Kepa Mahrez Alisson Keïta Fred Jorginho Fabinho Richarlison F.Anderson Yerri Mina

Kepa and Alisson for 80 and 63 m€ respectively were the most expensive goalkeepers in football history, while long-term target Mahrez finally joined Manchester City for 68m€. There were no English players in the Top 10 most expensive players (last year only Kyle Walker was amongst them). Top 10 most expensive players 2017/18

Mio€

85 80

58 53 51 50 49 45 42 40

Lukaku Morata Mendy Lacazette Walker B.Silva Sigurdsson Matic Salah D.Sánchez Top 10 most expensive English players 2018/19

Mio€

17 17

11 11 11

7 5 4 4

Maddison Gibson Mawson Murphy Reid Gunn Bryan Button Smithies Hart Top 10 most expensive English players 2017/18

Mio€

38 38

29 29 20 16 14 14 11

Walker Oxlade Drinkwater Keane Pickford Gray Clucas J.Rodríguez Maguire Murphy Failure rate on most expensive players of last 6 seasons

Nº of players

219

1.986m€ 813m€ 97

44% 21%

Players > Played less Left club 10Mio€ than 50% of minutes*

A whopping 2b€ worth of players signed by EPL sides over the last 6 seasons were only used in 50% of the minutes or less. Moreover, 21% of such signings (46 players that cost 813mio€) have already left their clubs.

*% of minutes played in Premier League games Total value of player sales

Mio €

832

563 573 569 489 383 336 299 261 187

2009/10 2010/11 2011/12 2012/13 2013/14 2014/15 2015/16 2016/17 2017/18 2018/19

Income from player sales at EPL decreased a staggering 54% to 383€, returning to 2013 figures. This was a crucial factor to explain decline in player signings. Early closure of the window market had a major influence as well, provoking fears of not being able to replace potential player sales on time Player sales by team (Top 10)

Mio € 2016/17 2017/18 2018/19

123 107 101 94 84 79

56 4948 50 47 47 41 35 30 25 23 25 19 23 21 20 16 15 14 9 12 5 8 0

Leicester Watford Newcastle Chelsea M.City M.United Everton Bournemouth Liverpool West Ham

Leicester City were EPL leaders in player sales thanks to Mahrez transfer to Manchester City. However, Chelsea, Everton and City decreased their sales after collecting 123, 107 and 94 m€ last year. Only Leicester sold a player for more than 40m€, while last year 9 sides did it. Player sales by team (bottom 10)

Mio € 2016/17 2017/18 2018/19

100

76 69

50 46 49

23 18 14 12 11 10 11 6 5 6 5 5 7 2 0 0 3 0 0 0 3 0 3 0

Huddersfield Southampton Brighton Arsenal Wolves Fulham Tottenham Burnley Cardiff C.Palace Total net spending - Premier League

Mio €

1.017

790 739 596 470 465 318 248 217

2009/10 2010/11 2011/12 2012/13 2013/14 2014/15 2015/16 2016/17 2017/18 2018/19

The lower amount collected from players income (-38% to 383€) resulted in net spending going up once again to surpass 1bio€, an all-time record Net players spending by team 2018/19

Mio€

167

104 102 90 74 67 64 60 59 51 47 35 33 31 31 30 11 0

-14

-25

M.City

Cardiff

Eveton

Fulham

Wolves

Arsenal

Burnley

Chelsea

Watford

C.Palace

Brighton

M.United

Leicester

Liverpool

Newcastle

West Ham West

Tottenham

Huddersfield

Southampton Bournemouth Net players spending by team 2017/18

Mio€

156 151

51 48 48 45 43 39 34 34 26 20 18 11

-6 -11 -15 -16

-36

WBA

M.City

Arsenal

Burnley

Chelsea

Everton

Watford

C.Palace

Brighton

Swansea

M.United

Leicester

Liverpool

Stoke City Stoke

Newcastle

West Ham West

Tottenham

Huddersfield

Southampton Bournemouth Contents

01 TECHNICAL SHEET

02 SUMMER TRANSFERS WINDOW 2018/19

03 SQUADS REVIEW PREMIER LEAGUE

04 CONCLUSIONS

05 ABOUT PRIME TIME SPORT AND SOCCEREX % of non national players by league

2014/15 2015/16 2016/17 2017/18 2018/19

Non-national players

67%68%68%67%68%

56%57% 58% 54% 53% 52%53% 49% 51% 50%49% 47% 45%48% 42% 42%43%43% 39% 41%

English Premier League continues to have the lowest number of national players (just 32%), while LaLiga has become the one with the highest (59%). Homegrown players by squad

NO of players

5 5

4 4 4 4 4

3 3 3 3 3

2 2 2

1 1 1 1

M.City

Cardiff

Fulham

Wolves

Arsenal

Burnley

Chelsea

Everton

Watford

C.Palace

Brighton

M.United

Leicester

Liverpool

Newcastle

West Ham West

Tottenham

Huddersfield

Southampton Bournemouth

Everton breaks a two-year spell of Arsenal dominance with 6 homegrown players in first team squad. The total number in the league (61) is much higher than the last two seasons (44 each) and quite similar than three seasons ago (57). * Players having participated in any youth teams of the club, including reserves (B teams) Sign-ups by team

NO of players

12 11 11

9 9 8 7 7 6 6 5 5 4 4 4 3 3 3 3

M.City

Cardiff

Eveton

Fulham

Wolves

Arsenal

Burnley

Chelsea

Watford

C.Palace

Brighton

M.United

Leicester

Liverpool

Newcastle

West Ham West

Tottenham

Huddersfield

Southampton Bournemouth Player exits by team

NO of players

20 19

16 15 15

12 11 11 11 10 10 10 10 9 9 9 8 7

M.City

Fulham

Arsenal

Burnley

Chelsea

Everton

Watford

C.Palace

Brighton

M.United

Leicester

Liverpool

Newcastle

West Ham West

Tottenham

Cardiff City Cardiff

Huddersfield

Southampton

Bournemouth Wolverhampton Average stability of squad - Top 10

2016/17 2017/18 2018/19 Years* 3,8

3,3 3,2 3,3 3,2 2,9 3,0 2,7 2,7 2,7 2,8 2,52,5 2,5 2,4 2,4 2,42,3 2,3 2,3 2,2 2,1 2,1 2,1 2,1 2,0 1,9 1,91,9 1,7

M.United Tottenham Bournemouth C. Palace Arsenal Liverpool M.City Southampton Leicester Chelsea

Manchester United and Tottenham leads the ranking as the most stable squads of the EPL (players stayed 3,3 years in the team on average). On the opposite side, Fulham is in the last position with only a little more than 1 year of stability (1,1)

* Average time of stay in the club Average stability of squad – bottom 10

Years* 2015/16 2016/17 2018/19

2,32,3 2,3 2,2 2,2 2,1 2,1 2,1 2, 1,8 1,8 1,8 1,7 1,6 1,5 1,5 1,2 1,1

West Ham Burnley Everton Newcastle Cardiff Wolves Brighton Watford Huddersfield Fulham

* Average time of stay in the club Contents

01 TECHNICAL SHEET

02 SUMMER TRANSFERS WINDOW 2018/19

03 SQUADS REVIEW PREMIER LEAGUE

04 CONCLUSIONS

05 ABOUT PRIME TIME SPORT AND SOCCEREX Conclusions FTR 2018 (1 of 5)

Top 5 European Leagues investment in new players fell for the first time in 6 year (-4%), although total amount was still over 4bio€ (4,2bio€), second highest in history

Ligue 1 is once again the most monopolized European league (62,7%, down from 76% of last season). LaLiga polarization continues to decrease for 5th consecutive season (59%). Bundesliga and EPL are the least polarized tournaments with 45% and 38,7% respectively invested by top 4 teams.

In terms of net spending, EPL continue to play in a different league and passed for the first time the 1bio€ barrier. La Liga is back to positive net investment after last season’s negative net spending, when it collected more money from player sales than invested in signings

Players trading among top sides has become a standard practice, with awhopping 397m€ in transactions this summer (adding to 507m€ last year).Highest profile transfer were Cristiano Ronaldo and Alisson Conclusions FTR 2018 (3 of 5)

Cristiano Ronaldo to Juventus is the most expensive transfer of the summer (117m€). The amount paid by Chelsea to get Kepa (80m€) is second highest in Europe and all-time record for a goalkeeper. 3 Liverpool signings (Alisson, Keita and Fabinho) are in the top 10 after reinvesting money collected from Coutinho sale. 7 of 10 most expensive transfers of summer window were still conducted by Premier League sides. 2 goalkeepers are in the top 10 for the first time Kepa and Alisson for 80 and 63 m€ respectively were the most expensive goalkeepers in football history, while long-term target Mahrez finally joined Manchester City for 68m€. There were no English players in the Top 10 most expensive players (last year only Kyle Walker was amongst them). Liverpool spent 182m€ (highest amount in England and second highest in Europe), followed by Chelsea (137m€). Arsenal were only 8th in expenditure (79m€) despite end of Wenger era. Manchester sides didn’t invest big either and Spurs didn’t bring any new player.9 sides made this summer their most expensive signing ever (piling-up from another 9 last year) During the last four seasons the most expensive players have been younger than the decade before, specially last year. Teams are forced to move into younger and more risky players as best senior ones are not for sale or just unaffordable. Conclusions FTR 2018 (4 of 5)

A whopping 2b€ worth of players signed by EPL sides over the last 5 seasons were only used in 50% of the minutes or less. Moreover, 21% of such signings (46 players that cost 813mio€) have already left their clubs.

The lower amount collected from players income (-38% to 383€) resulted in net spending going up once again to surpass 1bio€, an all-time record Conclusions FTR 2018 (5 of 5)

English Premier League continues to have the lowest number of national players (just 32%), while LaLiga has become the one with the highest (59%).

01 TECHNICAL SHEET

02 SUMMER TRANSFERS WINDOW 2018/19

03 SQUADS REVIEW PREMIER LEAGUE

04 CONCLUSIONS

05 ABOUT PRIME TIME SPORT AND SOCCEREX Prime Time Sport business areas

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Esteve Calzada Bruno Battle Félix Capella Andy Ross CEO and founder Prime Time Sport Former Chief Marketing and Commercial Officer of General Manager at Prime Time Sport Chief Marketing & Digital Officer Prime Time InternationalCE Sabadell Commercial Chairman (since Director 2014) Sport PrimeTubers (based in London) FC Barcelona (2002-2007) Bachelor Degree in Economics and a MBA at Law Degree by Universitat Autonoma de Bachelor Degree in Economics and MBA at ESADE ESADE Business School (Barcelona, Spain) Managing Director Primetubers BScBarcelona Degree andin Sports studies Management at New York at University Loughborough University. Business School (Barcelona, Spain) International Marketing studies at University of Former Commercial Director Catalunya F1 Finance Advisor at different organizations International Marketing studies at California, Michigan (USA) circuit Formerincluding Commercial Banco Mediolanum Director at and Colossal Qrenta Berkeley (USA Strategic consultancy to FC Barcelona and Partnership Activation Manager at Mobile Sports Management representing Alex OxladeInternational-Chamberlain trading and consultant Raheem Sterling. Former marketing executive at Unilever, Reckitt Manchester City Football Club in several World Capital Barcelona Benckiser and Sara Lee projects Former Commercial Director Spanish Tennis 7 years UK Head of Senior Football Players at Nike. Author of sports marketing book Show Me The Negotiated player contracts with top clubs Federation Money!, translated into 6 languages such as FC Barcelona, Real Madrid, Valencia, Senior partnerships executive at Octagon Senior sales and Marketing professional at Juventus and Manchester City both adidas and Canterbury. One of the founders of Leo Messi Management, the Sports Manager at Fast Track FIFA consultant for Income Generation company that exploits the image rights of Messi Sponsorship Sales at IMG (Barcelona Open Projects at CONCACAF Countries. FIFA players intermediary, with license issued by Tennis Open) Real Federación Española de Fútbol

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