20120319-NEWS--0001-NAT-CCI-CD_-- 3/16/20126:48PMPage1 ©Entire contentscopyright2012byCrainCommunicationsInc.Allrightsreserved Chamber ated bythe interninmichigan.com Rogers said. not dozensorhundreds,” business internshipsfilled, to helpgetthousandsofsmall- with thestudents.Ourgoalis help andarewillingtowork businesses (that)needthe them connectedwithsmall munications forSBAM. Rogers seeking internships,said 8,000 studentsregisteredas link toSBAM. ber toincreasewiththenew organizers expectthatnum- tered asseekinginterns,and has 410smallbusinessesregis- ing forinterns. other smallbusinesseslook- students withstartupsand based programtohelpmatch the tion ofMichigan launched inNovember. Strategic Alliance Page 20 Largest generalcontractors, survived loans; one sought fed Two companies introduction expectedsoon Personal propertytaxbill Michigan matchingprogram SBAM joinsInternin
NEWS- www.crainsdetroit.com Vol.28,No. Crain’s Crain’s Second StageExtra This JustIn Page 3 Intern inMichigan,at “The challengeistoget Intern inMichiganhas Intern inMichiganalready The Intern inMichigan , vicepresidentofcom- Small BusinessAssocia- and the Lists Zero to$1M- plus: Managing Detroit Regional — SherriWelch West Michigan plans tojoin quick growth, , wascre- Page 11 and re- web- Mike 12 in place1994. broadcast revenue.Itwasfirstput indexed againsttheNFL’syearly which is$120.6millionfor2012, petitive parity. socialism aimedatensuringcom- teams —ameasureofcorporate split evenlyamongtheleague’s32 lion inannualrevenueandare largest sourceoftheNFL’s$9bil- cap spaceperteamstartingin2013. $20 millionto$30insalary expected tomeananadditional from thebroadcastdeals,whichis $2 billioninnewannualrevenue for thespanofcontracts. That’s a63percentaverageincrease a combinedworthof$28billion. year andrunthrough2022have Fox ers approvednewTVdealswith pansion intelevisionrevenue. salary capthankstoaloomingex- der the Johnson lastweekispossibleun- troit Lions $132 millioncontractgivento advantage ofchange New contracts take to paybig frees Lions NFL TVdeal the DetroitLions. eight-year, $132millioncontractfrom Wide receiverCalvinJohnsongotan The annualsalarycaplimit, Broadcast revenuesarethe That translatesintonearly In December,theleague’s32own- The eye-poppingeight-year, , CBS CRAIN’S DETROITBUSINESS National Football’sLeague B and Y wide receiverCalvin B NBC ILL See Lions,Page25 THE ASSOCIATEDPRESS S that beginnext HEA De- ’s MARCH 19–25,2012 nor, withmanyofthecity’sfunc- board controlledbythegover- nine-member financialadvisory on ashortleash,answeringto the dealcouldhingeonone financial ruin.Butthesuccessof agreement tokeepDetroitfrom gotiating thetermsofaconsent Morgan Stanley city ultimatelychosea fers frominvestors.The to respond,withmultipleof- meters in2008. private operatorforitsparking tem, thecityofChicagosoughta maintain itsstreetparkingsys- ing. (Thecity’s city’s streetpark- year leaseofthe $1.15 billionfora75- partnership, netting Standoff swingsonconfidence,trust Game on Bing vs.Snyder Leasing ofassetscouldbringquickcashtocity picture, complicate the Credit swaps City finances: Page 26 Snyder’s draft, Lawyers lookat Will itfly? C State andcityofficialsarene- The privatesectorwasquick Short oncashtoimproveand OE LOOK LOSER CRAIN’S DETROITBUSINESS CRAIN’S DETROITBUSINESS B B Y Y Page 26 N N ANCY ANCY -backed K K troit, Bingis vision forDe- skills. agement Bing’s man- Mayor Dave has inDetroit Rick Snyder dence Gov. much confi- point: How AFFER AFFER In Snyder’s who spokethesamelanguage, businessmen-turned-politicians der andBingweretoutedastwo very differentrelationship.Sny- Snyder. consent agreementproposedby ernor, sayinghewouldn’tsigna troit. Bingvowedtodefythegov- nor isstagingatakeoverofDe- that thegover- Snyder and sure hetrusts that he’snot part, hassaid week. leased last agreement re- state’s consent draft ofthe according toa pointees selectedbythatboard, tions overseenbyateamofap- general hasquestionedwhether vers, andthecity’sinspector sial, unpopularamongmanydri- separate 2006deal.) parking garageswereleasedina Just ayearago,themenhad Bing, forhis The dealhasbeencontrover- Snyder the about $200million.IfBingand last fiscalyear,itsdeficitwas of cashinApril.Attheend balancing thebudget. ment, changingthetaxcode,and has reinventedstategovern- gether. Inthepastyear,Snyder were committedtoworkingto- wanted tousherinchangeand municipal assetscouldbeaway grades. timated $40millioninsystemup- say thedealsavedcityanes- ger payout. the citycouldhavegottenabig- manager tothemayor,butwith of thepowersanemergency agreements, bothgrantingmost have produceddraftconsent heads. Thecityandthestate inevitable. er —orbankruptcyfilingis by Snyder,anemergencymanag- the consentagreementdrafted to bringincashwhilemoving The cityisexpectedtorunout Bing hasn’tfaredsowell. For thecityofDetroit,leasing But Chicagoparkingofficials Snyder andBingareatlogger- Detroit CityCouncil the costsofoperations,main- tenance andinvestmentoff the books. Detroit couldlease See Standoff,Page26 JEFF JOHNSTON/CDB get neededcash. assets likeparkingto See Assets,Page27 $2 acopy;$59year JOHN SOBCZAK don’t sign ® 20120319-NEWS--0002-NAT-CCI-CD_-- 3/16/2012 6:05 PM Page 1
Page 2 CRAIN’S DETROIT BUSINESS March 19, 2012
MICHIGAN BRIEFS Two Men and a Truck picks Conversion Devices Inc. filed for bankruptcy in February, the com- first leader from outside family Comedy in cancer? Gilda’s Club in GR gets last laugh pany said it would sell its United So- Randy Shacka, COO of Lansing- lar Ovonic subsidiary. Better hurry. based Two Men and a Truck Interna- The idea was not so much to make money as to cies. It featured Bill Cosby, Betty White and Mar- Grand Rapids officials were ex- tional LLC, will become president of make merry. But it turns out that the second annual garet Cho; called on 1,300 volunteers; won a spot in pected to rescind a commitment to the moving company franchise in Gilda’s LaughFest might do both. The 10-day festival, the Guinness World Records for the largest rubber- use panels made in Greenville by August. Current president and CEO which ended Sunday, featured a mix of professional chicken toss; and drew visitors from 25 states, Cana- United Solar Ovonic on the city’s Brig Sorber will continue as CEO. and amateur comedians, improv groups, musicians, da and nearly every county in Michigan. water building, The Grand Rapids Shacka’s appointment marks dancers, speakers, films and exhibits. Traffic in the city’s restaurants and bars, particu- Press reported. Instead, the con- the first time the company will be The first LaughFest, held last March, attracted larly those that hosted events, appeared to increase tract will go to Canadian Solar Inc. led by someone outside the Sorber 472 performers and about 55,000 visitors and raised during the inaugural LaughFest, said Doug Small, “With Uni-Solar going through family. He has worked for Two $300,000 for Gilda’s Club, a nonprofit that provides president of Experience Grand Rapids, the city’s con- Chapter 11 bankruptcy, we do not Men and a Truck since 2002, serv- counseling, classes and other support for cancer pa- vention and visitors’ bureau. know how it’s going to be set up ing in operations management and tients and their families. Gilda’s Clubs are part of an international network and what the courts are going to al- franchise development. LaughFest originated as a way to celebrate the called the Cancer Support Community. low in terms of warranty items for Two Men and a Truck is the 10th anniversary of the Grand Rapids Gilda’s Club The Washington, D.C.-based network encompass- this project,” city engineer Mark largest franchise moving company — affiliated with a network of clubs named after Gil- es 52 clubs, 25 of which are called Gilda’s Club. DeClercq told The Press. “The orig- in the country, with more than 200 da Radner, the late comedian and member of the Michigan has a second Gilda’s Club in Royal Oak, inal base bid was to use Canadian locations and 1,400 trucks. original “Saturday Night Live” cast. plus the Cancer Support Community of Greater Ann Ar- Solar as the supplier, so we want to — Meghana Keshavan The first LaughFest was a collaborative effort of bor. go back to them.” 79 businesses, nonprofits and government agen- — Pat Shellenbarger Find business news from Lansing City Council set to decide around the state at crainsdetroit fate of proposed downtown casino as well as plans for a parking ramp band Internet access in Michigan: United Solar’s Ch. 11 costs it .com/crainsmichiganbusiness. on property near Cooley Law School Why are you not looking out the Sign up for Crain's Michigan All the debate about whether the Stadium. Those plans include a pro- window of your vehicle if not GR contract; Ontario firm gets it Business e-newsletter at crains city of Lansing can build a casino posed brownfield tax incentive. watching the road? When Auburn Hills-based Energy detroit.com/emailsignup. downtown is irrelevant unless the The project would construct a Last week, Ann Arbor-based Mer- Lansing City Council gives the OK, 125,000-square-foot casino next to it Network said it had reached a deal something it is scheduled to con- the Lansing Center and create 2,200 with the Mackinac Bridge Authority CORRECTION allowing Merit to buy access to ca- sider tonight, the Lansing State jobs, casino developers contend. Journal reported. The $245 million ble strands crossing the five-mile- Ⅲ A March 12 story identified Jeffrey Trent, Ph.D., as president and re- project is a joint effort of the city long bridge. Merit will use the ca- search director at Grand Rapids-based Van Andel Research Institute. and the Sault Ste. Marie Tribe of Mackinac Bridge’s wires to help bles in a fiber-optic project called Trent stepped down from that position earlier this month when Van An- Chippewa Indians, which would own REACH-3MC, designed to expand del Institute, the parent organization of the research institute, ended its and operate the casino. create statewide wireless network broadband access in Michigan. 3-year-old affiliation agreement with Translational Genomics Research In- Council members will be asked Set aside for the moment the ob- The first phase involves building stitute in Phoenix, Ariz. Trent will continue as president and research to approve the sale of city property vious question that arises when nearly 2,300 miles of fiber-optic in- director of T-Gen. Joint clinical research between the two organiza- to the tribe and agreements that you read a report about using the frastructure in rural and under- tions will continue. govern the sale and construction, Mackinac Bridge to expand broad- served communities in Michigan. 20120319-NEWS--0003-NAT-CCI-CD_-- 3/16/2012 6:53 PM Page 1
March 19, 2012 CRAIN’S DETROIT BUSINESS Page 3 Biz tax reform bills near action Focus: Real Estate the state’s business community. End of month is target on personal property levy “It’s a burdensome tax, and yet it’s a source of much revenue for BY MIKE TURNER Harrison Township, said he hopes der took office in January 2011, he the municipalities,” Nicholson said. So a plan to get rid of it has to SPECIAL TO CRAIN’S DETROIT BUSINESS to hold initial hearings on the sev- said revamping the system was a Developers with plans en-bill package before the Legisla- top priority. Lt. Gov. Brian Calley be thoughtful, he said. LANSING — Legislation that ture goes on break during the first is leading the administration’s ef- Brandenburg and Sen. Mike for Detroit wait on would change Michigan’s personal two weeks of April. fort. Nofs, R-Battle Creek, said last property tax system by eventually “I’d like to get these bills into Proponents of reforming the tax week that legislative staffers are market, Page 15 eliminating the industrial portion committee and move them for- law argue that the personal prop- crafting legislation that would re- — and also exempting most com- ward,” he said. Brandenburg erty tax makes it more expensive move or phase out the tax on all in- mercial businesses — is expected thinks the package will proceed to locate or expand in Michigan dustrial equipment by 2021. to be introduced by the end of the quickly through the Legislature than in other states. Also, businesses with less than Company index month, said senators involved because reform of the personal James Nicholson, president and $40,000 in commercial and indus- with drafting the plan. property tax will prove to be popu- CEO of Detroit-based PVS Chemi- trial property no longer would These companies have significant mention in this The plan also would provide im- lar during an election year. cals Inc., called the tax on equip- have to pay the tax beginning Jan. week’s Crain’s Detroit Business: mediate relief to small businesses. The expected introduction of the ment a disincentive for companies 1, 2013, Brandenburg said. The A Pass Educational Group ...... 13 Senate Finance Committee legislation comes after months of to locate in the state. He called it ALTe ...... 3 Chairman Jack Brandenburg, R- discussion. When Gov. Rick Sny- one of the next areas of focus for See Tax, Page 28 Angle Advisors-Investment Banking ...... 27 Belfor Holdings ...... 20 Beztak Properties ...... 3 Bright Automotive ...... 3 Business Leaders for Michigan ...... 19 Investors find Charter One-Michigan ...... 19 Citizens Research Council of Michigan ...... 26 Conway McKenzie ...... 26 Core Partners ...... 28 lots of value CoStar Group ...... 17 Critical Signal Technologies ...... 14 Detroit Lions ...... 1 Energy Conversion Devices ...... 2 in Birmingham EOS Worldwide ...... 14 Etkin Equities ...... 3 Excellent Schools Detroit ...... 9 Funeral home, other Farbman Group ...... 17 Flagstar Bank ...... 6 deals show land’s worth Fluid Cooling Systems ...... 12 Friedman Integrated Real Estate Solutions ...... 17 BY DANIEL DUGGAN Giarmarco Mullins & Horton ...... 26 CRAIN’S DETROIT BUSINESS Gilda’s Club ...... 2 Global Detroit Neighborhood Development ...... 18 A former funeral home in Birmingham JOHN SOBCZAK Former Business Development Manager David Donoughe looks over a plywood mock-up at the closed offices GroupGolfer ...... 11 will be transformed into a more than $23 mil- of Bright Automotive Inc. in Rochester Hills. In the foreground is a clay model of Bright’s planned fuel- Grubb & Ellis ...... 15 lion, 135-unit senior housing complex. efficient delivery van. Meanwhile, other Birmingham sales and Hired My Way ...... 11 lease deals are under way. Real estate bro- J.C. Beal Construction ...... 15 kers and developers say the city’s tony repu- Johnson Rosati Schultz & Joppich ...... 26 tation has helped drive strong property val- Kenneth J. Dalto & Associates ...... 26 ues and interest in new commercial Mackinac Bridge Authority ...... 2 developments. DOE program stalls out McGraw Morris ...... 26 “Birmingham land has more value than Merit Network ...... 2 anyplace else in metro Detroit,” said Bob Newmark Knight Frank ...... 15 Pliska, managing director of the Sperry Van Rising equity demands deter tech investors Phimation Strategy Group ...... 11 Ness office in Birmingham. PVS Chemicals ...... 3, 19 “There’s a high value for BY DUSTIN WALSH ceived a $535 million loan from the DOE in a small parcels of land be- CRAIN’S DETROIT BUSINESS similar program for clean energy. Quicken Loans ...... 15 cause everything is built The $25 billion federal advanced vehicles pro- Reising Ethington ...... 4 Bright Automotive Inc. and ALTe LLC have aban- up, and it’s in the center of gram was created in 2008 to spur development Renaissance Venture Capital Fund ...... 29 doned three-year efforts to secure U.S. Depart- everything. It’s Birming- of vehicles capable of 20 percent improvements Roxbury Group ...... 16 ment of Energy loans to bring their automotive ham.” in gas mileage. Current standards for corporate Sachse Construction ...... 20 technology to the market. The senior housing deal average fuel economy — or CAFE — require au- The paths for the two companies have proved Seneca Partners ...... 29 was closed by a joint ven- tomakers to meet a 54 mpg average across their to be case studies in the importance of a finan- Signature Associates ...... 3 ture of Southfield-based fleets by 2025. cial backup plan. Rochester Hills-based Bright Spark Force ...... 6 Etkin Equities LLC and Currently, the program has awarded $8 billion, Etkin went out of business this month; Auburn Hills- Sperry Van Ness ...... 3 Farmington Hills-based $5.9 billion of which went to Ford Motor Co. to up- based ALTe continues on with Chinese in- Taubman Centers ...... 19 Beztak Properties Inc. It was led by principals grade factories in five states. Only $50 million in vestors to float its business plan. Two Men and a Truck International ...... 2 Doug Etkin and Samuel Beznos from Etkin loans has been awarded since October 2009. But both think that the DOE’s Advanced Tech- and Beztak. A month after moving into its Rochester Hills Venture Investors ...... 25 nology Vehicles Manufacturing loan program The pair bought the closed William R. Hamil- headquarters, Bright Automotive is now defunct. Village Green ...... 15 confused the private equity and venture capital ton Funeral Home at 820 E. Maple Road. South- The startup abandoned its efforts to commer- markets and that the program’s slow pace crip- field-based Signature Associates was broker cialize its hybrid plug-in delivery van, called pled technology advancements toward greener on the deal. The asking price was $2.4 mil- Bright Idea, after withdrawing late last month its Department index cars. Both companies worked to manufacture hy- lion, with Birmingham real estate sources latest attempt to secure a $314 million DOE loan. brid and electric powertrains for fleet vehicles. saying the sale price was slightly less than $2 Bright, like many others, sought to revolu- BANKRUPTCIES ...... 4 The DOE, however, contends that these star- million. tionize the automobile by creating new power- BUSINESS DIARY ...... 22 tups’ inability to take “no” for an answer sealed Etkin said the building will be home to a train technology to achieve greater fuel econo- CALENDAR ...... 23 their own fates. 135-unit independent-living complex with a my and reduce U.S. dependence on foreign oil. DOE funding triggered a political maelstrom JOB FRONT ...... 24 development cost above $23 million. Con- But Bright wasn’t able to secure a loan before after the bankruptcy last fall of Fremont, Calif.- CLASSIFIED ADS ...... 25 struction will be under way once the city ap- running out of cash. based solar-panel maker Solyndra, and local KEITH CRAIN...... 8 provals are handled, with an 18-month con- Bright was founded in January 2008 from startups and financial experts are questioning LETTERS...... 8 See Birmingham, Page 28 See Loans, Page 29 the effectiveness of the funding. Solyndra re- MARY KRAMER ...... 9 OPINION ...... 8 Conference highlights Facebook news feed PEOPLE ...... 24 Video highlights from this month’s Crain's Make sure Crain's big stories of the week appear THIS WEEK @ RUMBLINGS ...... 30 Idea: Detroit conference can be viewed at in your Facebook news feed by liking us at WWW.CRAINSDETROIT.COM crainsdetroit.com/idea2012. facebook.com/crainsdetroit. STAGE TWO STRATEGIES ...... 14 WEEK ON THE WEB ...... 30 20120319-NEWS--0004-NAT-CCI-CD_-- 3/16/2012 5:52 PM Page 1
Page 4 CRAIN’S DETROIT BUSINESS March 19, 2012
CRAIN’S EXPANDS COOL PLACES TO WORK Patent office impact more than jobs: Crain’s Cool Places to Work www.coolplacestoworkmi.com by awards returns this year as Cool June 15. Places to Work in Michigan, Once registered, companies reflecting the expansion of the will be invited to participate in the A new local legal market could emerge program from covering surveys. businesses in Up to 400 Southeast employees will be Michigan to BY CHAD HALCOM The USPTO in Washington said review proceedings under the surveyed, businesses in the CRAIN’S DETROIT BUSINESS that it is “seeing really strong indi- Leahy-Smith America Invents Act, depending on entire state. cators” of local job interest and ap- enacted last year. company size. Detroit’s U.S. Patent and Trade- To manage the plicant skill sets and has coordinat- “Before the new act, there wasn’t The vetting mark Office will offer the city and its revamped ed some meetings with the local IP much post-grant review of a process runs from legal community more than sup- program, Crain’s is legal community, as well as South- patent,” he said. “Instead, there June through plemental research space or con- working with Best east Michigan universities and en- was a procedure for reissue, where August, with ference rooms to meet with patent Companies Group trepreneur organizations, for help a third party could bring up a ques- honorees receiving examiners when it opens in July. of Harrisburg, Pa. with talent and resources. tion and have an official just re- notification at the The patent office signed a five- In addition to an The patent examiner job open- view privately whether a previous- end of August. year lease to occupy 31,000 square employer ings, at salaries of $69,899 to $90,866, ly issued patent decision should be Businesses and feet of the Stroh Brewery head- questionnaire as are no real surprise. Neither is the revisited.” nonprofits can quarters building at 300 N. River has been done in focus on mechanical and electrical “Now, this opposition and other apply. Applicants Place. The Elijah J. McCoy United the past, Best engineering expertise in Detroit. proceedings put into place creates a Companies will must have a States Patent and Trademark Office is Up to six administrative patent more even and open battlefield be- survey employees minimum of 15 set to open July 16. judges, at salaries of $134,498 to tween the patent opposer and some- of participating employees working The federal agency has begun re- $165,300, could serve in Detroit as one seeking patent protection.” companies. The in Michigan and modeling in the former Parke- part of the USPTO’s Board of Patent The Board of Patent Appeals and combined, have been in Davis Laboratories space. It also 2012 business at least Appeals and Interferences. Interferences is expected to do less weighted results of one year, among quietly began listing jobs and re- Jim Stevens, immediate past work over time in “interferences,” the two will other criteria. viewing prospective patent exam- president of the Michigan Intellectu- or challenges to a patent applica- determine who qualifies for Cool iners and administrative patent al Property Law Association and a tion by a third party who claims to Places designation. Companies pay a fee based on judges last month. partner at Troy-based Reising be first inventor — and shoulder Best Companies supplies all company size to Best Companies to cover survey costs. The cost Also, the government is hosting Ethington PC, took part in one re- more of the formal opposition participating companies — ranges from $605 to $890 for a series of “USPTO Patent Examin- cent meeting with USPTO staff in processes in the act. regardless of whether they win online surveying, and $735 to ers Open House” sessions, starting Detroit and said the judges may re- Oppositions can include chal- the Cool Places recognition — with a Best Companies Group $1,630 for paper surveying. Saturday. flect a new market for post-patent lenges to a pending patent request Employee Feedback Report based Crain’s Detroit Business will based on failure to disclose a previ- on employee responses to the feature the recognized ous invention, or a claim that the 72-question survey. The report companies in the Nov. 5 issue patent is too broad and amounts to can help company executives and recognize their success at a an attempt by one business to lock identify strengths and Nov. 15 event at Emagine Theatre its competitors out of a market. weaknesses in their company in Royal Oak. The agency is also considering a culture and practices. Program details and samples floor plan design at River Place to To be considered for Cool of the employee surveys are include a public access area, where Places to Work in Michigan, available at visitors in Detroit could use com- companies must register at www.coolplacestoworkmi.com. puters to review government records for “prior art,” or past patents related to a proposed inven- tion that could affect the inventor’s legal standing to obtain a new one. Need growth capital? When businesses Business on There is also talk of “hoteling,” or face the up-and-down demands of modest office space devoted to em- The Data Privacy Challenge the rise? growth, purchasing goods, or even to make ployees who can telecommute, sug- payroll, Crestmark’s service and gesting some hires may come from innovative solutions can be the answer. outstate Michigan or elsewhere. We have the team for that. Recent estimates have placed Providing accounts receivable financing and staff levels between 25 and 50 em- asset-based lending to small- and mid-sized ployees when the office opens, then businesses nationwide for over 15 years. an increase to 100 by mid-2013. The average cost of a data breach is in Call me today for more information. Stevens said the local office, and the millions of dollars. Our legal team its judges, could create a local legal takes a comprehensive approach to data market for patent oppositions as privacy and network security to minimize Scott Frederick well as for overseas companies. The judgeships “might make De- risk and ensure an appropriate response. 248.267.1630 | [email protected] troit something of a destination for The stakes are high. that body of work, the way D.C. is a We are focused on destination for it right now,” he providing insight said. about best practices “It also opens a gate for interna- tional work to flow more directly and foresight for the into Detroit, since the cost of rep- data privacy issues resentation here is generally less on the horizon. than in the D.C. market.” Chad Halcom: (313) 446-6796, [email protected]. Twitter: @chadhalcom
BANKRUPTCIES The following businesses filed for Chapter 7 or 11 protection in U.S. Bankruptcy Court in Detroit March 9- 15. Under Chapter 11, a company files for reorganization. Chapter 7 involves total liquidation. Sync Technologies Inc., 2727 Second McDonald Hopkins PLC Ave., Suite 123, Detroit, voluntary 39533 Woodward Ave., Suite 318, Bloomfield Hills, MI 48304 • 248.646.5070 Chapter 11. Assets and liabilities not available. Carl J. Grassi Stephen M. Gross James J. Giszczak Washtenaw Inc. Maintenance Ser- President Detroit Managing Member Co-Chair, Data Privacy and Network Security vices, 5819 Glen Creek Court, Ann Ar- bor, voluntary Chapter 7. Assets: Chicago • Cleveland • Columbus • Detroit • Miami • West Palm Beach $7,500; liabilities: $1,768,540. mcdonaldhopkins.com — Meghana Keshavan DBpageAD.qxp 3/9/2012 11:05 AM Page 1
CHRONOMAT 44 The benchmark in the field of mechanical chrono- graphs, equipped with an ultra-sturdy case that is water-resistant to 500 meters (1,650 ft), and with Manufacture Breitling Caliber 01, the most reliable and high-performance selfwinding chronograph movement, chronometer-certified by the COSC. $13,120
WWW.BREITLING.COM 20120319-NEWS--0006-NAT-CCI-CD_-- 3/16/2012 6:37 PM Page 1
Page 6 CRAIN’S DETROIT BUSINESS March 19, 2012 At age 19, owner of 7 businesses a veteran entrepreneur
BY MAUREEN MCDONALD California. Foster called computer capacity resort hotel that employs “Initially his mom and dad were SPECIAL TO CRAIN’S DETROIT BUSINESS $250 A MONTH SURE ADDS UP teachers from schools in those areas 10 people and a travel agency that helping him out, but he had strong and asked for more referrals. Soon, employs two. ideas of his own. He got in the The holdings of Bradley Foster At age 10, when he barely could he expects to recruit supervisors At 17, Foster searched travel habit of depositing money from a ■ Spark Force LLC: computer get his arm over the teller’s counter, Spark Force LLC: computer and managers from nearby colleges. agencies for a good spring break very young age.” repair, Grosse Pointe Bradley Foster was depositing at “It’s all about building relation- spot and landed in the Castillo de With the success, Foster also has ■ Foster Equities LLC: real estate least $250 a month in the bank. The Foster Equities LLC: real estate ships,” said Foster, a full-time stu- Pavones resort in Pavones, Costa endured some glitches. At 15, he investment,investment, GrosseGrosse PointePointe money was revenue from his first dent at the Wharton School of Busi- Rica. He fell in love with the rural started a chauffeur service called ■ Castillo de Pavones SA: resort company, the Grosse Pointe Park- Castillo de Pavones SA: resort ness at the University of Pennsylvania atmosphere. Order My Ride because he wanted hotel, Pavones, Costa Rica based BCS Computers, Sales & Repair. in Philadelphia. He attends college A few months later, the travel an excuse to own and operate a ■ Sea-Earth SA: travel agency, Today, Foster, now 19, is the sole Sea-Earth SA: travel agency, on a full-ride scholarship and agent called to say the property BMW 760. But the competition San Jose, Costa Rica proprietor of seven small business- earns spending cash by selling could be bought and renovated for turned out to be overwhelming. ■ Tin Fish Boathouse: seafood es and the minority partner in an- Tin Fish Boathouse: seafood milkshakes to his dorm neighbors. $300,000. Walworth helped him Foster bought a restaurant at restaurant, Hubbard Lake, Mich. other. The businesses generated Not surprisingly, Foster has been conduct an accounting review Hubbard Lake east of Grayling be- ■ Edge Water Sports Camp: combined revenue of $800,000 last Edge Water Sports Camp: asked a few times whether he used while Foster researched the popu- cause his family owns a cottage Hubbard Lake, Mich. year, said Foster, who expects to his parents’ money to get started. larity of exotic vacation spots. nearby, and it ended up costing ■ Pics From Last Night: social top $1 million in 2012. Pics From Last Night: social “They helped, but it all started Walworth loaned Foster money to more than anticipated to make it media platform, Philadelphia The businesses range from real with the computer business,” he close the deal on the hotel. work. He draws young, affluent ■ SK8 Mile LLC (minority partner): estate to social media and travel SK8 Mile LLC (minority partner): said. “They always tell me that they Foster’s plan was to buy the facil- tourists with a water sports camp bike, board and skate shop, Romeo holdings. spent their money before I was ity, make physical improvements, on the restaurant property each Foster’s primary business is the born.” and turn it around for a profit. summer. computer repair service, now first one at 12. When the neighbors But he does credit his parents, One of Foster’s recent new en- Another dream Foster nurtures called Spark Force LLC, which gener- found out I could fix computers, Daryl and Elaine Foster, as the in- deavors is a humor website titled is to launch a social networking ated $250,000 in revenue last year they came calling.” spiration for going into business. “Pics From Last Night,” at pfln.me platform called Social Reel that and employs 25 part-time workers. Customers pay $50 an hour for For several decades, they ran Foster and inspired by the site Textsfrom- would rival Facebook. Craig Walworth, his best friend’s computer assistance, and the re- Graphics, which coordinated pub- lastnight.com. Foster’s principal at Grosse 57-year-old father, mentors Foster pair person gets $20 an hour. lishing and print services for maga- “Brad calls me every day with a Pointe South High School, Allan and helps manage Spark Force. When Foster was developing a zines, newsletters and advertising new idea for making money,” Wal- Diver, recalls the 4.0 grade-point The business employs high school strategy for recruiting laborers, a circulars. The automotive trade worth said. “His mind is constantly student with much regard. students as technicians. Foster saw math teacher suggested several journal Ward’s Auto World was one turning. He is maintaining his net- “Brad simply thought different- that friends, relatives and family ac- names of young people talented of their accounts. works and building websites from ly than his peers. He always quaintances felt more comfortable with computers, and Foster trained “Brad is the kind of kid who nev- his dorm room.” seemed to see the bigger picture when a familiar student came to them. They, in turn, trained other er hesitated. Everything he Foster’s longtime banker and made decisions for a greater their homes to fix their machines computer repair people in how to did, he followed through,” agrees. purpose,” Diver said. than when anonymous representa- respond to a dispatch, how to treat Daryl Foster said.The “Brad’s mind is always Foster offers this advice to other tives were dispatched from big-box customers and ways to test the younger Foster’s other going,” said Joe Semaan of young, would-be entrepreneurs: retail stores. Foster’s pediatrician quality of their work. businesses are not in the This story Flagstar Bank in Grosse Find a way to have fun and help was one of his first customers. Soon, he had a model for grow- same ballpark as Spark originally Pointe Park. He has worked others. Know when to stick with a “My parents worked out of the ing the business. Force. Two aren’t even in appeared at with Foster since the young business, but also recognize when house,” Foster said. “I was around www.detroit Referrals came in from family the United States. In Costa makeithere.com entrepreneur opened a sav- it’s become more of an ordeal than computers all my life and built my and friends in Ohio, Colorado and Rica, he owns a 30-person- ings account at age 9. it’s worth and should be disbanded.
You’ve got big plans. Get going Michigan. As the biggest bank headquartered in the state, we believe all businesses deserve big solutions. Business Checking. Lines of Credit. Merchant Services. Payroll Services. Whatever your business banking needs are, Flagstar can help put your plans into action.
Personal t Mortgage t Business t Commercial
Talk to us today. (888) 324-4100 flagstar.com/business
Member FDIC 20120319-NEWS--0007-NAT-CCI-CD_-- 3/16/2012 6:43 PM Page 1
March 19, 2012 CRAIN’S DETROIT BUSINESS Page 7 ‘D’ gets nod from Vegas casino owners with local ties nority share in Riviera Holdings, the Foundation. hometown, as well as to Derek That investment follows their Stevens brothers parent company of the Riviera Hotel Greg Stevens is industrial engi- Stevens’ nickname and to the recent investment of $12 million to & Casino; a majority share in the neer and facilities manager for all downtown Las Vegas revitaliza- refurbish the Golden Gate casino, Golden Gate Hotel & Casino; and now four companies, vice president of tion taking place, VegasInc.com re- according to the report. operate Warren ownership of The D Vegas Casino Wolverine Carbide and treasurer ported last week. The Stevens brothers also dab- Hotel, according to Las Vegas Re- of The Cold Heading Foundation. Crain’s could not reach the bled in ownership of a minor- fastener makers view Journal reports. The brothers’ Las Vegas-based Stevens brothers on deadline Fri- league baseball affiliate of the Los Derek Stevens, the elder of the Desert Rock acquired The D casino day. Angeles Dodgers, acquiring the Las BY SHERRI WELCH two brothers, took over in 1994 as in October for an undisclosed The Stevens brothers plan to in- Vegas 51s (named for the nearby CRAIN’S DETROIT BUSINESS president and CEO of Cold Head- amount from the Don H. Barden vest $15 million in the Fremont Area 51 military base) in 2008 ing, the company his grandfather Trust, locking up a deal reportedly Street casino that will update its through their Stevens Baseball The Fitzgeralds Casino and Hotel Rene DeSeranno founded. initiated before Barden’s death in exterior and 640 rooms and estab- Group. in Las Vegas transferred to new Stevens continues to serve as May. lish a modern theme for the They sold the team in May for an ownership when the Detroit-based CEO of the company, plus the Barden had licensed the Fitzger- ground-floor casino and vintage undisclosed amount to Silver State Don H. Barden Trust sold it last year. three other affiliated companies at alds name, so it was not included slots on the second floor, while Baseball Group LLC. But it’s maintained its ties to De- that address, and Desert Rock, ac- in the sale. adding two bars — one inside, one Sherri Welch: (313) 446-1694, troit — including its new name. cording to the SEC filing. He is The D name pays homage to De- outside — according to the Review [email protected]. Twitter: The casino’s new owners, Derek also president of The Cold Heading troit as the Stevens brothers’ Journal. @sherriwelch and Gregory Stevens, operate sev- eral nut-and-bolt manufacturing companies locally, in addition to owning the Fitz and other casino interests. They renamed the casino last week The D Vegas Casino Hotel— re- portedly as an homage to their hometown, among other consider- ations. Locally, the brothers operate The Cold Heading Co., according to U.S. Securities and Exchange Commission filings. The third-generation family business in Warren produces fas- teners, nuts and bolts for the auto- motive, agricultural and heavy construction industries. Stevens is also CEO of several affiliates: Beachlawn Inc., Ajax Metal Processing Inc. and Wolverine Car- bide & Tool Inc. All four businesses are based from 21777 Hoover in Warren, ac- cording to the SEC filing, but Ajax has another site in Detroit, and Wolverine has a site in Roseville. The Stevens brothers also own Desert Rock Enterprises LLC, an in- vestment partnership that has holdings in several Las Vegas casi- nos. Those holdings include a mi-
NOMINATE ENTREPRENEURS FOR CRAIN’S SALUTE The deadline to nominate someone for Crain’s Salute to Entrepreneurs awards program has been moved to April 30. Crain’s is seeking nominations for entrepreneurs who deserve to be recognized for their innovation, problem-solving ability or sheer relentlessness. Anyone is welcome to nominate an entrepreneur, including entrepreneurs themselves. The awards are broken out by five revenue categories according to size. There is also a category for social entrepreneurs and one for “intrapreneurs,” or people within companies who have demonstrated an entrepreneurial spirit to help the company grow. Award winners will be recognized in the June 18 edition. Go to crainsdetroit.com/nominate for more information on the categories and the requirements to make a nomination. Questions? Contact Gary Anglebrandt, Web editor, at [email protected] or (313) 446-1621. 20120319-NEWS--0008-NAT-CCI-CD_-- 3/16/2012 5:50 PM Page 1
Page 8 CRAIN’S DETROIT BUSINESS March 19, 2012 OPINION LETTERS Bing shouldn’t dig in, PLAs go far beyond job sites Editor: I am curious why the article of March 12 (“Con- struction firms build cases for, against PLAs,” Page 3) omitted what the term project labor agreement really but help city dig out means. A PLA is not what it sounds like: a job site-specific etroit Mayor Dave Bing sounded more like someone agreement. It is a confusing label to encourage a re- thinking about his poll numbers than a steady-handed verse effect. leader last week in his sometimes petulant responses It is, simply put, to take out non-union contractors D by forcing them to sign a union agreement if they to a proposed consent agreement to rehabilitate city finances. want an opportunity to bid on or be awarded the job. In a public forum, the mayor said he was “100 percent op- The union will not allow a contractor to join for a sin- posed” to the proposed agreement and declared that “the gov- gle job site any easier than you can expect to become ernor does not run me or the people of Detroit.” only a little bit pregnant. Contrast that with the approach of City Council President A PLA is a full-blown union agreement that binds a shop as signatory to the union hall forevermore. There Detroit Free Press Pro Tem Gary Brown, who in a commentary is no distinction between a PLA and a regular union and widely distributed email explained the city’s dire finan- agreement between a union hall and a contractor. cial straits — it will run out of cash by the end of April — and I have firsthand knowledge of this fact. I was the gave his vision for how a consent agreement should work: successful low bidder on a several-million-dollar me- A messy agreement “A financial advisory board that is charged with the advising, chanical project at Wayne State University. A portion of the work connected steam to a new stu- Editor: reviewing and has complete oversight with strong teeth to en- Some thoughts about the consent agreement mess: dent dorm building that Walbridge Aldinger was con- Ⅲ force a recovery plan, while the mayor and city council are structing. The Walbridge-WSU contract (apparently) Mayor Bing’s ego is getting in Detroit’s way. If charged with implementing the plan and held accountable to the had a “harmonious labor” clause that mandated WSU you ask me, Gov. Snyder gave the mayor a way out that helped him save face. Sorry, governor, the mayor financial advisory board is the ideal solution. … The short-term to insist that any contractor working adjacent to their wants to ruin his legacy, without your help. sacrifices are necessary for the long-term gain of a thriving city.” dorm project sign a PLA. Ⅲ I arrived at negotiations with an open mind, think- Detroit officials need to stop whining about the Contrast that with Bing’s “you’re not the boss of me” alter- ing that a PLA would indeed be a PLA. It soon became $250 million dollars “owed” by the state. I doubt you’ll native consent agreement that proposes a largely ceremonial clear that there is no such thing as a PLA. To sign the find a city in Michigan that hasn’t gotten a major advisory board. PLA was to join the union, full up, 100 percent, period. haircut while revenue sharing has been slashed dra- matically. Gov. Rick Snyder’s administration has said that he’s open to All future projects my firm engaged in would be per- About that $250 million: That isn’t even a full year compromise. Brown’s constructive approach shows strong lead- formed with union-only labor if I signed the PLA. A PLA is no different than a union contract. of Detroit’s budget. In other words, you’ll get a couple ership in a difficult situation. The mayor should emulate it. PLAs remind me of the clever term “prevailing extra inches until you get to the cliff, but you’ll still wage.” The prevailing wage misleads the uninformed get to the cliff. into believing it is a realistic sampling of wages in a giv- Ⅲ Detroit was founded in 1701 — more than 300 Dearborn panel needs good will en area. The rate, published by the Labor Department years ago. This was 70 years before the Declaration of for the construction industry, is actually taken from Independence. It was French, then British before be- The resistance of the Dearborn Planning Commission to the collective bargaining units for each trade union. coming part of the United States. This has been De- Goodwill Industries of Greater Detroit’s plan for a thrift store This is another easily misunderstood dilemma for troit for a long time, and regardless of court actions or nonunion contractors in Michigan. financial status, it will always be Detroit. is starting to look a little tortured. Les Lenchner Alok Sharma A vote on whether to grant a special-use permit has been President, L A Mechanical Contractors Inc. Sharma Analytics tabled three times, and at the latest meeting, only five of the Royal Oak Detroit nine planning commissioners bothered to show up, Sherri Send your letters: Crain’s Detroit Business will consider for publication all signed letters to the editor that do not Welch reported last week on her blog at crainsdetroit.com. defame individuals or organizations. Letters may be edited for length and clarity. Email [email protected] Goodwill already has leaped several hurdles. Thrift stores are lumped in with adult entertainment in zoning regulations in Dearborn, so the nonprofit had collected signatures in sup- port of the store from 77 percent of nearby residents, well over the 50 percent required. TALK ON THE WEB But some still object, and the reasons appear to revolve From www.crainsdetroit.com around whether the store would adversely affect its neighbor- Re: Bing and consent agreement governor deserves our support. hood because of the “demographics” of the expected donors Reader responses to stories and Doug Jones Same old story: Just give us the blogs that appeared on Crain’s and shoppers. money and don’t tell us how to website. Comments may be edited You can see why Dave Bing was We would suggest those concerned drive the 15 miles along spend it. for length and clarity. such a fierce competitor in the Ford Road to Goodwill’s flagship store in Canton Township. Tired NBA. He never needed the job he’s Or check out thriving downtown Royal Oak, which has had a The people of Detroit have spo- ty of life in the city and education Salvation Army thrift store for years. ken with their feet about the quali- within Detroit Public Schools. The See Talk, Page 9 KEITH CRAIN: A real no-win proposition for Detroit What a mess. All we need in this any bargaining chips. the city of Detroit can no one has any money for Detroit. was brewing for almost half a cen- town is for the governor of Michi- None. And it is out of get out of this mess It looks like the governor gave tury. But that doesn’t mean you gan and the mayor of Detroit to time and out of money. without someone other the city a consent agreement that could continue to kick it down the stop talking to each other. It’s long overdue for than the citizens of De- was tough. Perhaps too tough to alley. The handwriting was on the This is not about politics. It’s the mayor and the De- troit kicking in some swallow on the part of Detroit wall for everyone to see for a very about survival. troit City Council to money. If he thinks that politicians. But it looks like it’s ei- long time, and Mayor Bing, the I sometimes get the feeling that face the stark reality. is a requirement, then ther a consent agreement or an City Council and their predeces- everyone in Detroit would be hap- It’s time for them to own he should be ready to re- emergency manager. Two choices, sors simply ignored it for too long. pier if the city imploded. Maybe up to the simple facts linquish control to who- neither one of which the folks in The governor is doing what has that’s what the city needs, and that they’ve had their ever brings the money. charge in Detroit are going to like. to be done. He’s giving the city of then the state would have to come chance and they’ve been Those folks, whether The Detroit politicians had a Detroit two choices, neither of in and pick up the pieces. unable or unwilling to they’re from Washing- chance to make some changes in which is pretty. Whenever you enter into negotia- make any of the necessary changes ton or Lansing, will be calling the the past few years because they Detroit doesn’t have a choice. tions with two sides, they usually that, regardless of how painful, shots. You can’t expect someone to knew what was coming. But for Let’s hope its leaders realize what both have something with which to might have averted or postponed give or loan money to this about-to- whatever reasons, they chose not choices they are facing and why. bargain. But unless I’ve been read- what is a rapidly approaching be-bankrupt city without taking to take the tough, painful medicine It’s time for them to face the ing the tea leaves differently than doomsday. control. Anything other than that that was required. harsh reality. In fact, it’s way over- everyone else, Detroit doesn’t have The mayor doesn’t believe that is unrealistic. The trouble is that This is a financial situation that due. 20120319-NEWS--0009-NAT-CCI-CD_-- 3/16/2012 11:31 AM Page 1
March 19, 2012 CRAIN’S DETROIT BUSINESS Page 9 MARY KRAMER: Biz can help workers with school choices
Here’s an idea for a new employ- performing schools. on. But the data can and private employers like DTE En- by 2020. ee benefit for large Detroit employ- (Call 313-309-1463 for help identify the very ergy Co. and Blue Cross Blue Shield Further, the ESD plan calls for ers that won’t cost a thing — but more information.) best schools and create adopted not just a school but helped Detroit to be the first major U.S. could have a big impact: Open the Parents are making a culture that demands their employees find the very best city with a 90-90-90 track record: 90 door to two nonprofits focused on choices, but they may the best. And some of schools? What if co-workers who percent of students graduate from helping parents make the best be choosing charters as those schools are tradi- were happy with their school choic- high school, 90 percent of those en- school choices for their children. bad as or worse than tional DPS schools. es helped spread the word to others? roll in college or post-secondary Then target employees who are the traditional public So how to spread the Word of mouth, after all, is the most job training and 90 percent of those residents of Detroit with school- schools they leave be- information more wide- powerful of all marketing media. do not need remedial work. age children. hind. That’s why the ly? Churches, obviously. Varner likes the idea of compa- 2020 is closer than we think. That Because it was featured last year parent, peer-to-peer The March 10 fair was nies allowing his group and Buck- school clock is definitely ticking. at the Detroit Regional Chamber’s counseling can work. held at a church. But man’s to bring information to em- Mary Kramer is publisher of Mackinac Policy Conference, the Dan Varner, CEO of employers are always ployees. “That’s a huge value-add,” Crain's Detroit Business. Catch her documentary “Waiting for Super- Excellent Schools De- talking about ways to he said last week. take on business news at 6:10 a.m. man” was seen by a lot of business- troit, says the marketplace is support education in Detroit. And Varner’s nonprofit, funded Mondays on the Paul W. Smith show people for the first time. The film evolving. Because DPS now has 40 they can provide an inexpensive largely by foundations, has a goal on WJR AM 760 and in her blog at follows parents in a handful of cities percent of all school-age children, way to do that. of ensuring that every child in De- www.crainsdetroit.com/kramer. desperately trying to get their chil- Varner says, the shopping is going What if the large medical systems troit attends an “excellent school” E-mail her at [email protected]. dren out of “failure factories” and into coveted spots at highly rated public schools, including charters. You would think that the top- performing schools in Detroit would have lines around the block, with parents begging to get their children enrolled. But you would be wrong. And that’s how employ- ers could help. A LOAN WITH Excellent Schools Detroit and the Detroit Parent Network held a “shopper fair” March 10 to tout nearly 30 of the best elementary, middle and high schools in Detroit and its fringes. Representatives from the schools were available, and the parent network had parent coaches on hand to interpret the school rankings and test scores, peer to peer. The schools included Chrysler Elementary, Edison Pub- lic School Academy, Bates Acade- my, Cornerstone primary and mid- dle schools, University Prep A CITIZENS BANK LOAN LETS YOU FOCUS ON THE FUTURE ... because the businesses Academy Science and Math and Cass Tech, Renaissance and Cesar that will succeed tomorrow are the ones that make the right choices today. They are Chavez Academy high schools. Hundreds of parents and chil- led by individuals who see opportunity for growth and expansion, and take action with dren attended the fair, but thou- complete confidence. A loan from Citizens Bank will keep you moving forward and sands will need to start making these kinds of choices. The sad fact never wondering, “What could have been?” is that some of the very best schools have plenty of openings. Last year, volunteers from De- Get the loan you deserve now. To make an appointment with a Citizens Banker, troit Parent Network knocked on 15,000 doors to bring information call 800-946-2264 or visit CITIZENSBANKING.COM/BUSINESS. to parents literally where they live, said Sharlonda Buckman, ex- ecutive director of the network and an alum of Crain’s 40 under 40 recognition. The network using Excellent Schools Detroit’s report card, found at www.excellentschools detroit.org, identifies schools that meet or exceed state test score av- erages and high schools that have composite student college ACT scores of 16.5 or better. “We’ll go door-to-door this year, too,” Buckman said. And on March 29, the network will run buses for parents to visit the best
TALK CONTINUED ■ From Page 8 in now, he did it to help the city. Don’t expect him to back down now, it’s not how he operates. john md
Re: Goodwill plans in Dearborn I swear I’m about ready to volun- teer for the Dearborn Planning Commission myself. These no-shows are inexcusable. If you can’t make meetings, resign. Matt Roush DBpageAD.qxp 3/12/2012 11:28 AM Page 1
KEEP BUSINESS GOING ON THE GO. Stay connected in and out of the office with the power and speed of Verizon 4G LTE, America’s Fastest 4G Network.
Be more productive with powerful business apps.
Intuit® GoPayment® Take credit card payments on the go and get paid on the spot
Tango Video Calling Add another dimension to customer service with mobile video calling
Yahoo! Messenger Video calls, chat, PC calls, file sharing, photo sharing, SMS and more
Lookout Mobile Security Protect your phone with anti-virus and security, backup and restore, SAMSUNG plus Find My Phone GALAXY TAB™ 10.1 A 4G LTE powerhouse of productivity
BUY ANY PHONE, GET $100 OFF A 4G LTE TABLET. New 2-yr. activation required on all devices. Smartphones require data pak; tablets SAMSUNG require a 4G Mobile Broadband plan. STRATOSPHERE™ 4G LTE Android™ with a slide-out QWERTY keyboard BUY ONE GET ONE FREE $ 99 $149.9999 2-yr. price – $50 mail-in rebate debit card. Free phone: $50 2-yr. price – $50 mail-in rebate debit card. All phones require new 2-yr. activation & data pak.
CONNECT UP TO 5 WI-FI–ENABLED DEVICES.
NEW! VERIZON JETPACK™ $ 99 $69.99 2-yr. price – $50 mail-in rebate debit card. Requires 19 new 2-yr. activation on a 4G Mobile Broadband plan.
Visit any Verizon Wireless store today to 1.800.VZW.4BIZ(4249) talk about our Small Business solutions. verizonwireless.com/smallbusiness
Activation fee/line: $35. IMPORTANT CONSUMER INFORMATION: Subject to Cust. Agmt, Calling Plan, rebate form & credit approval. Up to $175 ($350 for advanced devices) early termination fee/line & add’l charges apply to device capabilities. Offers & coverage, varying by svc, not available everywhere; see vzw.com. Limited-time offer. Restocking fee may apply. Rebate debit card takes up to 6 weeks & expires in 12 months. While supplies last. LTE is a trademark of ETSI. 4G LTE is available in 195 cities in the U.S. © 2012 Verizon Wireless. E7069 20120319-NEWS--0011,0012,0013-NAT-CCI-CD_-- 3/16/2012 10:03 AM Page 1
March 19, 2012 CRAIN’S DETROIT BUSINESS Page 11 Extra
growing small businesses
A CONVERSATION WITH
Dave Haviland, Quick off Phimation Strategy Group
Dave Haviland runs Phimation
Strategy Group, a consultancy based JEFF JOHNSTON/CDB in Ann Arbor. He has worked with the line second-stage companies since 2004 and speaks at events for second- stage leaders. Phimation’s 2012 Small Business To stay on track, fast-growing companies watch cash and hiring Trend Report offers advice for second- stage businesses. Haviland spoke with Crain’s Second Stage editor Gary BY GARY ANGLEBRANDT Anglebrandt about the report. AND MICHELLE MUÑOZ In your report, you advise second- CRAIN’S DETROIT BUSINESS stage companies to “consider how your o go from startup to $1 mil- business can be a platform for your lion or more in revenue in customers, partners and even other T a few years is impressive. competitors.” Can you expand on the It’s also stressful. competitor part? If you look at what Amazon has done with their Dealing with rapid growth marketplace, you realize that by right out of the gate without creating the infrastructure they losing control requires not needed to be able to offer books and only long hours but quick other products out to their customers, study in managing people and they realized that infrastructure could cash. also be useful to other companies. ... Here, Crain’s looks at a few One of the real strategic changes for businesses that started within companies is to realize that they can the past two years and have ei- deconstruct their own businesses and ther seen revenue pass $1 mil- say, “Let’s really focus on what we’re lion or expect to this year. really good at and be the best at that. How did the owners manage And if we really are the best at that, their rapid, early ramp-up? By then we can offer it out into the getting the right people and marketplace.” staying on top of cash flow. Can you give an example of how a product maker might do this? If a KENNY CORBIN ‘Fire, aim, ready’ Bobby Staszak, director of business development, formed GroupGolfer LLC with his brother and two friends in manufacturer were starting a new Web 2010. Last year, revenue was nearly $5 million. presence, or trying to figure out how to Bobby Staszak, director of get a broader presence, and they business development at “It can get out of control created an online store or an online GroupGolfer LLC, said people real quick. You can’t keep up portal, instead of just having it be have been the key to keeping their own content, they could say, The issue of any small business on customer service if you his business in line. “ don’t hire a customer service “Well, competitors, you come onto it, Staszak formed the business too.” By doing that, they’ll start getting bigger is growing as fast as person,” Staszak said. “Our in May 2010 with his brother, big thing was, as you’re start- creating some gravitational pull to Ron Staszak, and friends have that be more useful broadly. ... possible without losing control of it. ing to grow, you have to get Justin Ross and Don DeSeran- Strategically, a key issue for every ” someone to do more work. But no. They launched group- company these days is getting Bobby Staszak, GroupGolfer LLC to get more work, you have to golfer.com the following July. attention. get someone to find someone Last year, GroupGolfer to do more work.” So being less secretive can be brought in nearly $5 million tional 10 contractors. Last coming in, GroupGolfer had to beneficial? You have to believe that you One hiring issue Group- in revenue. April, after the sale of about have current staff handle cus- can run faster and better than anybody Golfer continues to struggle “The issue of any small 10,000 rounds, Staszak said an tomer service issues while else in your real core competency, and with is finding local, techni- business getting bigger is influx of customer service re- more people were hired. once you believe that, then you can cally skilled people. include all the other people, growing as fast as possible quests hit the company. Being “Our main thing that we did “We’re constantly hiring competitors, customers and anybody without losing control of it,” able to maintain the value of really well was being aware and (finding) that, ‘OK, this else, because even if they know what Staszak said. “I’ve gone 120 the GroupGolfer service for that this was going to happen, person won’t work out, get your playbook is, you’ll still be able to hours a week for the past two courses and customers was and it’s something we have to someone else in here,’ ” he execute it better than they will. years.” the top priority. take really seriously,” Staszak said. “We can’t find quality The report talks about how some The Mt. Clemens-based GroupGolfer’s main prob- said. “It comes fast, and you programmers in Michigan, “old guard” leaders will be cycled out company uses a similar model lem was in getting people to kind of have to react. It’s al- and Mt. Clemens especially. after the hunkering down of 2008 and as Groupon: If enough people handle the workload. most like ‘fire, aim, ready.’ ” Hiring is the biggest headache 2009 when businesses put leadership sign up for a deal to play a While it might be tempting The company quickly we have.” changes on hold. What is the biggest round at a given golf course, to hire ahead of time in antici- learned what to look for in Matt Mosher, co-founder and pitfall? The biggest pitfall is usually the discount kicks in. Group- pation of new work, the em- new hires. It was fine in the CEO of Detroit-based Hired My with the executive who has been Golfer lists deals for courses ployees will end up standing beginning to have people who Way LLC, which runs the job around a while, kind of politically in Michigan, Ohio, Florida around doing nothing if the could handle both customer site hiredmyway.com, said in- established. ... When you’re talking and California. expected growth doesn’t oc- service and technical matters. terest on both the hiring and about an executive who’s ... an old- The company employs 12 cur. The tradeoff is that when But eventually the company guard person, take it that it’s going to people directly and an addi- the new business did start needs to have specialists. See Quick, Page 12 be a yearlong process, or a year and a half, or two years. 20120319-NEWS--0011,0012,0013-NAT-CCI-CD_-- 3/16/2012 10:02 AM Page 2
Page 12 CRAIN’S DETROIT BUSINESS March 19, 2012 Second Stage Extra Quick: Control is key ■ From Page 11 When it came time to refinance my applicant side for Web development themselves in. commercial real estate loan, my former jobs in Southeast Michigan has Antaya has continued to operate spiked within the last few months. without a line of credit and plans bank decided my $2,000,000 loan Michigan has the talent, but the to seek one soon. Antaya subcon- problem is that talent immediately tracts fabrication of his systems to was small change to them. Thanks to looks outside of the state for jobs outside companies, which also First State Bank, my new loan is upon graduation from college, as- helps cash flow because he doesn’t suming tech jobs aren’t in Michi- have to pay them for 30 days once manageable. They realize it’s not about gan, he said. his customers pay. “It’s not that they aren’t here. “I’m not paying for labor until a building for my business…it’s about It’s that they aren’t looking here,” the product ships,” he said. “Being building my business. he said. in sales for years, I knew that cash GroupGolfer already has made flow is everything. ... That was my -Tom one adjustment to meet growth. In No. 1 concern.” First State Bank August, the company moved from As with his customers, Antaya Business Customer a “$600 back room” to a larger went into business with subcon- 3,000-square-foot space, Staszak tractor relationships in hand. said. The next hurdle is to hit new “They were all existing relation- advertising and marketing outlets ships from my previous employer. to fuel more growth. Staszak aims ... Before I started my business, in to double this year’s revenue from the planning stage, I knew I was last year’s. going to approach these compa- At First State Bank, we’re committed today – and every day – nies, that they were going to be to not only building businesses, but their success. With a range main subcontractors.” of commercial real estate loans, we offer financing for every Plan first Accepting a major purchase or- stage of your project. Cash flow control is a common der like the $730,000 one “keeps s #ONSTRUCTION AND %ND -ORTGAGE &INANCING problem for rapidly growing small you up at night,” he said. “It’s an businesses. enormous amount of work, a pro- s /WNER /CCUPIED -ORTGAGE 2ElNANCING!CQUISITION Bob Antaya, president of Fluid ject that size — keeping the sched- s 3"! 3"! ! 53$! AND -ICHIGAN 3TRATEGIC &UND