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EDDY MERCKX CYCLES CATALOGUE 201 1 JOIN THE CANNIBAL COMMUNITY ON www.eddymerckx.com CATALOGUE 201 1 ISSUE 01 > 2011 NEW EMX-7 Tom Boonen and Eddy Merckx put the ultimate racing bike to the test BRAVE NEW WORLD OF BIKE DESIGN Cycling follows in the footsteps of Formula 1 and the aerospace industry URBAN BIKE PROJECT What would an Eddy Merckx Urban Bike look like? 5 EMX-7 Quick Step - Airfoil shaped seatpost design 3 The Eddy Merckx Cycles company has come a long way in its 30 year history - and the last few years have seen an acceleration of that change. A new team is on hand to translate my beliefs and dreams into a bigger reality. The new EMX-7 is a classic example. It uses advanced carbon fiber technology to produce the strongest, stiffest yet lightest racing bike of them all. When you ride one, you know you have the best - bar none. You’ll be fitted by one of our expert technicians so that it is precisely adapted to your size and weight. It’s the bike that Tom Boonen and the Quick Step Team will be using next year, day in, day out, for every race and training session. It’s the illustration of what Eddy Merckx Cycles does best - namely producing the best engi- neered and best produced racing cycle on the planet. There is a new range of “Urban Bikes” inspired by the World-Hour-Record bike that I rode in 1972. Light, strong and very fast - they are based on a traditional look and feel: simple gearing, integrated wiring and in-built lights for safe and secure city riding. They are beautiful and perfectly proportioned. The EMX series (1,3 and 5) continue to be fine tuned - with better equipment and higher specification carbon fiber composition. The AMX series is a subtle mix of alloy and carbon fiber when required (on the front and rear forks for example) and delivers a ride that is comfortable and stable. The team at Eddy Merckx Cycles is working hard to reach its ambitious goals, with everyone on the same page: notably to deliver the best bikes with the best engineering and technology. Our aim is to deliver value: value for you the customers of course; but also to reflect the values that I’ve always lived by, namely hard work, focussed ambition and a willingness to go the extra mile - whatever it takes. We hope you enjoy our new catalogue and our new bike range for 2011, and we look forward to receiving any feedback you may wish to give. Ride lots and beat the road ! Eddy Merckx FOUNDER ultimate race bike THE BEST MEANS OF DEFENCE IS ATTACK 5 switzerland 2011 CATALOGUE EDDY MERCKX CYCLES LUGANO If this strategy has a certain air of familiarity to those who know eddy merckx’s racing career well, then you won’t be surprised to hear that his whole range of bikes is being improved still further. Producing the best road racing bike and being number one ULTIMATE RACE BIKE ULTIMATE is still the main motivation for the constant innovation and evolution of bikes in the company. 5 When Tom met Eddy: mutual respect certainly, © Pol De Wilde © and also a willingness to listen to each other’s ideas. - THE BEST MEANS OF DEFENCE IS ATTACK ultimate race bike EDDY STILL RIDING HIGH AND STILL WITH THE © Pol De Wilde © FINAL WORD Innovation has been one of the keys to eddy merckx cycles success over the years, and this shouldn’t surprise us. Even when your one of the leading racing cycle manu- facturers, it’s best to keep the pressure on your competitors. OSR As Eddy himself said, “riding the race from the front isn’t diffi cult if you keep your eyes open. That’s one of the secrets OPTIMIZED of success.” STRUCTURAL REINFORCEMENT _ Advanced high modular As he said in 1969 shortly aft er winning his fi rst Tour de France, “it is a lot less dangerous stiffness fi bers are used to be at the front of a race. I can’t stand it when others dictate and I feel best when I am in combination with high-strength fi bers to going at my own pace, my rhythm; once I do that I can pedal on and on without giving achieve unparalleled a thought to the others.” performance. They are used in different strategic areas of the bike, as and Eddy Merckx has always been somebody who took a keen interest in his equipment, and when required. The front this hasn’t changed. As he says, it’s my “working tool and I want to make sure it’s running fork for example needs perfectly.” But as new bikes are developed, Eddy is realistic, “I’m not the king of carbon”, both for optimum weight reduction and improved he says, “but I do know a thing or two about the geometry of a bike! ” stiffness and feel. IT’S NOT ONLY ABOUT THE WEIGHT. A GOOD BIKE IS A SAFE, STABLE BIKE WITH THE RIGHT GEOMETRY Th is concern with safety and stability is one of the fundamentals at Eddy Merckx Cycles. Even when producing bikes for pro-teams, the promise is to deliver bikes that won’t 7 break. In fact the aim is to have zero failures during the entire season. “It’s teamwork CARBON OR ALLOY? - I’ll work on the geometry, and then test it. Take the new EMX-7, a perfect exam- _ When asked which kind ple. Tom Boonen and I went to Lugano to try it before we finalize and produce it. of bike he would prefer Those few days of testing, alongside the technical engineers, produced a host of to ride: carbon or alloy, CATALOGUE 2011 CATALOGUE modifications and ideas to make the bike better that we couldn’t have had if we’d he thinks a little and just sat in the factory. I’m a great believer in testing the bike in real conditions. says that depends. Fortunately Tom agrees, and we are lucky as he is prepared to test the new models “It depends on what under race conditions.” race I was in and where I would be cycling! If it EDDY MERCKX CYCLES “As I said, I’m not the ‘carbon’ expert - but we’ve got outstanding engineers who was the Paris-Roubaix, know that part of the business extremely well. For example, they’re working with a then I think I’d be happier brand new carbon fiber formula (Pitch Base carbon fiber) for the EMX-7 that with an alloy bike - it’s promises to come close to the holy grail of stiffness and comfort. I’m excited to see got good strength and what it gives and see what the riders think.” would have more give and comfort. If I had to go up mountains, then I’d defi nitely choose a carbon fi ber bike.” EDDY IS “LE PATRON” _ When Eddy Merckx rides with his old team col- leagues, and they do on a regular basis, times haven’t really changed. They still regard him as - and call him too - “Le patron” (the boss), and truthfully he still acts like it. They tend to surround him to keep him out of harm’s way - just like when he was racing - instructions are ULTIMATE RACE BIKE ULTIMATE virtually unspoken as the team do their training runs. Eddy too becomes a different animal on the bike, soft spoken and calm off it, he’s determined and the mark of authority on it. © Pol De Wilde © THE BEST MEANS OF DEFENCE IS ATTACK - THE BEST MEANS OF DEFENCE IS ATTACK ultimate race bike EMX-7 “EDDY MERCKX ANNIVERSARY” BIKE What kind of a bike do you give the man who has given everything to cycling? Just an- other bike? Or a personalized “Eddy Merckx Anniversary” edition EMX-7 ? Eddy recently celebrated his 65th birthday, and we wanted to give him something extra special to mark the occasion. So we took the best we have - the EMX-7, and made a limited “Anniversary” edition frame. Th e bike is a tribute to the 525 victories and successes that Eddy Merckx has had over the years and each major race win has been recorded on the special Lightweight carbon fi ber wheels for posterity. Th e EMX-7 is as near to perfection as we’ve come so far. A fi tting tribute to the man that we believe is the greatest cyclist of all time. THE BEST MEANS OF DEFENCE IS ATTACK - ULTIMATE RACE BIKE EDDY MERCKX CYCLES CATALOGUE 2011 9 ultimate race bike ADVANCED REGULAR ROUND SEAT TUBE COMPOSITE DESIGN 1 62HM / HS Fiber Combination Cd = 1,2 2 Carbon Laminate + 2 AIRFOIL SHAPE SEAT TUBE 3 OSR technology 4 ABAQUS lay-up optimisation Cd = 0,12 AERODYNAMIC SHAPE DESIGN 1 1 Airfoil shaped tubing 2 Airfoil shaped seatpost design 3 Aerofork design 4 Internal cables (smooth design) OPTIMAL POWER TRANSFER 1 Asymmetric chain stay 2 Tapered head tube 1,5 – 1 1/8 inch 3 Oversized bottom bracket 1 CL+ OSR OPTIMIZED STRUCTURAL REINFORCEMENT CARBON LAMINATE + 11 emx-7 QS CATALOGUE 2011 CATALOGUE S OFFICIAL TEAM BIKE EDDY MERCKX CYCLE 1 2 3 4 2 4 3 3 ULTIMATE RACE BIKE ULTIMATE THE BEST MEANS OF DEFENCE IS ATTACK - THE BEST MEANS OF DEFENCE IS ATTACK ultimate race bike EVERY ANGLE AND EVERY LENGTH IS IMPORTANT Eddy wasn’t just well known for his race wins, he was equally famous for being a stickler for detailed preparation of his own bikes.