Alternative Accommodations Overview
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Alternative Accommodations Overview © 2020 Expedia, Inc, an Expedia Group Company. All rights reserved. Confidential and proprietary Contents • Alternative accommodation defined • History of alternative accommodation and how it works • Alternative accommodation ecosystem and players • Reasons for owning a vacation rental and analyzing performance • Types of alternative accommodations roles 2 © 2020 Expedia, Inc, an Expedia Group Company. All rights reserved. Confidential and proprietary Alternative accommodation defined 3 © 2020 Expedia, Inc, an Expedia Group Company. All rights reserved. Confidential and proprietary Alternative lodging defined Alternative accommodations is a loosely defined catchall for lodging other than hotels including a variety of home types and bed and breakfasts. 4 © 2020 Expedia, Inc, an Expedia Group Company. All rights reserved. Confidential and proprietary Vacation rentals Typically refer to second homes in beach, lake or ski destinations. They are fully furnished and only occupied by the person who made the reservation. 5 © 2020 Expedia, Inc, an Expedia Group Company. All rights reserved. Confidential and proprietary Short-term rentals Can include vacation rentals but typically refers to primary residences in urban destinations. These rentals can sometimes be a bedroom in a home – not necessarily owned by the host. 6 © 2020 Expedia, Inc, an Expedia Group Company. All rights reserved. Confidential and proprietary Bed and breakfasts Most are private family homes that typically have between four and eleven rooms that can be rented separately, with six being the average. In addition, a B&B usually has the host(s) living in the house and sometimes hires staff to provide dining and spa services. 7 © 2020 Expedia, Inc, an Expedia Group Company. All rights reserved. Confidential and proprietary History of alternative accommodation and how it works 8 © 2020 Expedia, Inc, an Expedia Group Company. All rights reserved. Confidential and proprietary History of alternative accommodations 2008 1985 2017 1999 Airbnb is founded in San The Vacation Rental Francisco as a means to generate extra income. Managers Association Ideas around Airbnb launches Chinese brand TripAdvisor buys a majority (VRMA) is founded in “couchsurfing” are 2015 Aibiying with Airbnb’s co-founder 1953 share in FlipKey to stake its Monterey, California conceived by Casey Nathan Blecharczyk becoming claim on the vacation by seven property Fenton as he buys a HomeAway is acquired chairman of Airbnb China. Homeswaps are devised rental market. managers. cheap plane ticket from by Expedia for $3.9 by the Swiss and Dutch Boston to Iceland. 2011 billion, enhancing the Teacher Unions to allow 1995 two companies’ efforts for an economical way HomeAway files for an to compete with Airbnb. to travel and meet VRBO — Vacation IPO and becomes a locals in other countries. Rentals by Owner publicly traded company — is founded. 1953 – 1999 2000 - 2010 2011 - 2018 1995 2014 1954 eBay is founded, one of 2018 the first consumer-to- Amsterdam signs a Dutch insurance company buys Airbnb launches a host of consumer internet-based 2004 Memorandum of a vacation park with holiday 2016 new categories include platform, paving the Understanding with Airbnb, homes for its employees. CEH Holdings is boutique hotels and B&Bs way for other peer-to- with the city introducing a Airbnb sign a Memorandum of Around the same time, vacation founded, and renamed amongst others, with the peer platforms. 60-days-per-year limit on Understanding to promote the rentals start to appear in the to HomeAway, Inc. in company starting to allow renting properties. growth of short-term rentals, United States, with listings 2005. small hotels and and increase the amount of placed in newspapers and professionally run B&Bs to affordable accommodations in money exchanged for stays. offer their services on its the city. platform Skift, The Short-Term Rental Ecosystem and Vendor Deep Dive 2019 9 © 2020 Expedia, Inc, an Expedia Group Company. All rights reserved. Confidential and proprietary How it works Owner has a home If the owner enters a contractual agreement with a property they’d like to rent on a manager, that person or company is responsible for short- term basis everything as agreed upon by the owner. Usually in the They check their local area regulations following areas and decide how to manage their property, either on their own, or sign a contract with a property manager. Identify marketing Provide traveler support channels and manage reviews Manage rates, booking requests and update availability calendar Create a listing and/or Manage onsite website with photos and operations descriptions 10 © 2020 Expedia, Inc, an Expedia Group Company. All rights reserved. Confidential and proprietary Alternative accommodation ecosystem and players 11 © 2020 Expedia, Inc, an Expedia Group Company. All rights reserved. Confidential and proprietary Alternative accommodation ecosystem Supply Booking Optimization Post Booking Multifamily Multifamily STR Custom Software Activities Cleaning Asset Owner Custom Pricing Software & Direct API Integration Direct Bookings Hotel PMSC Alternative Hotel Luxury /Concierge Risk Mitigation Meta Integrated PM VR PMSC Enterprise Cleaning / Turnovers Second Home / Channel Manager Monitoring Investment Property Regional PM VR PMSC Small Biz Traditional OTA Pricing Full Time Cleaning Staff Primary Residence Co-Host STR Self Managed Platforms Self Cleaned Underlying Property PMSC (Property Distribution & Point Stay Turnovers Property Owner Manager Management software) Yield Management of Sale Experience (cleaning) 12 © 2020 Expedia, Inc, an Expedia Group Company. All rights reserved. Confidential and proprietary Online travel agencies Many online travel agencies list vacation rentals An online travel agency (OTA) is a web-based marketplace that allows consumers to research and book travel products and services, including hotels, flights, cars, tours, cruises, activities and more, directly with travel suppliers. 13 © 2020 Expedia, Inc, an Expedia Group Company. All rights reserved. Confidential and proprietary Owners, property managers and housekeeping services Owners Property managers Housekeeping services The person(s) who own the home A company or person who has a A professional service hired to clean that is being rented. contractual agreement with a vacation rental in between vacation rental homeowner(s) to guests. Sometimes property some or all responsibilities managers hire in-house associated with marketing, housekeeping staff. maintaining and cleaning a vacation rental. 14 © 2020 Expedia, Inc, an Expedia Group Company. All rights reserved. Confidential and proprietary Software providers, channel managers and marketing services Software providers Channel managers Marketing services Companies who design and sell A service that distributes a vacation Companies who specialize in software, typically as a service, that rental listing to multiple OTAs, building websites for property makes it easier for property making it easier to update the managers to book guests directly. managers to do things like manage listing and manage reservations They also provide things like email calendars, set pricing and maintain from a single source. Channel and search engine marketing. proper accounting standards managers are often included in across hundreds or thousands of software suites. vacation rentals. 15 © 2020 Expedia, Inc, an Expedia Group Company. All rights reserved. Confidential and proprietary Reasons for owning an alternative accommodation and analyzing performance People own and rent vacation homes for a variety of reasons, it’s not always about making money 16 © 2020 Expedia, Inc, an Expedia Group Company. All rights reserved. Confidential and proprietary Why they rent? Breakdown of why alternative accommodation owners rent their properties 56% 28% 29% 15% Lifestyle listers Revenue maximizers Newcomers Multi-property Focused on covering Focused on growing New to renting Owns multiple rentals their costs their business Vrbo Partner Persona Research, 2017 17 © 2020 Expedia, Inc, an Expedia Group Company. All rights reserved. Confidential and proprietary Calculating cash flow Before investing in an alternative accommodation, it is important to understand how to calculate your cashflow based on income and expenses Capital Net operating expenditure income Cash flow Mashvisor, Can a Vacation rental Property Pay for Itself?, 2019 18 © 2020 Expedia, Inc, an Expedia Group Company. All rights reserved. Confidential and proprietary Manage your expenses Calculating your expenses appropriately will yield a positive ASK investment Real estate investors that fail to calculate expenses will quickly find themselves in a deficit, which makes is important to account for every expense. Some coming costs of operating an alternative accommodation include: • Repairs, cleaning, and year-round maintenance • Insurance and taxes • Accounting fees • Marketing and paid advertising • Appliances and supplies • Furniture • Vacancy periods Mashvisor, Can a Vacation rental Property Pay for Itself?, 2019 19 © 2020 Expedia, Inc, an Expedia Group Company. All rights reserved. Confidential and proprietary Incorporate real estate comps into your property analysis Evaluate comparable real estate to your alternative accommodation when planning to buy a property When running comparisons of comparable properties, you can better assess the profitability of the real estate market to better set your expectations and