Forging the Future with Passion 361° Becomes Official Partner of Hangzhou 2022 Asian Games
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【For Immediate Release】 361 Degrees International Limited 361 度國際有限公司 (incorporated in the Cayman Islands with limited liability) Forging the Future with Passion 361° becomes official partner of Hangzhou 2022 Asian Games (22 June 2020 – Hong Kong) 361 Degrees International Limited (“361°” or the “Company”, which together with its subsidiaries, is referred to as the “Group”; HKSE stock code: 1361), China's leading sportswear brand, has been appointed as the official partner of the 19th Asian Games Hangzhou 2022. This is the fourth consecutive time that 361° has been made such a partner of the Asian Games to provide sportswear following the Guangzhou Asian Games in 2010, the Incheon Asian Games in 2014 and the Jakarta Asian Games in 2018. 361° will inspire passion for sports through its branding activities at the 19th Asian Games Hangzhou 2022, displaying the charm of a Chinese sportswear brand in the Asian market. Liu Xin, Vice President and Secretary General of the 19th Asian Games Hangzhou 2022 Organising Committee (“HAGOC”), Deputy Secretary of CPC Hangzhou Municipal Committee and Mayor of Hangzhou, Cai Xiaochun, Deputy Secretary General of HAGOC and Zhejiang Provincial Government, Zheng Yao, Deputy Secretary General of HAGOC and Director of Zhejiang Sports Bureau, Chen Weiqiang, Deputy Secretary General of HAGOC and Deputy Mayor of Hangzhou, Ding Digang, Deputy Secretary General of HAGOC and Secretary General of Hangzhou Municipal Government, Mao Genhong, Deputy Secretary General of HAGOC and Deputy Secretary General of Hangzhou Municipal Government, Jin Chenglong, Deputy Secretary General of HAGOC and Director of Hangzhou Sports Bureau and others attended and witnessed the signing ceremony. — Cont’d — Forging the Future with Passion 361° becomes official partner of Hangzhou 2022 Asian Games 22 June 2020 / Page 2 of 4 Holding firmly to the philosophy of “One Extra Degree of Passion”, 361° proactively supports various major international sports events. In addition to the 2011 Universiade and the Nanjing 2014 Youth Olympic Games, it was also the first Chinese sportswear brand to support Olympic Games and became the official partner of the 2016 Rio Olympic Games. 361° has been regarded as an exemplary Chinese brand that supports the Olympic Games and promotes the Olympic spirit. At the 2022 Hangzhou Asian Games, 361° will give full play to its years of experience of giving support to large international sports events, as well as its advantages such as its technology and capability to design sportswear and equipment. It will provide all kinds of sportswear and equipment for the staff of the Olympic Council of Asia, the tournament staff, the technical officials, referees, volunteers, torchbearers, escort runners, security personnel, medical staff, cheerleaders and both the performers and attendees at the opening and closing ceremonies. The 361° products will be put to the test again in a large-scale international event. The signing ceremony titled “Forging the Future with Passion” showcased the ambition that 361° hopes to promote the Asian Games among the young people, so that the brand image of 361° will be identified with the Asian Games in the mind of them. As a token of its support to the promotion of the Asian Games spirit, 361° donated a batch of charity equipment packages to the HAGOC. The Company will also actively participate in a large-scale charity event titled "Pursuing the 2022 Dreams in the Asian Games". To fulfill the responsibilities of a Chinese sportswear brand in the Asia Games, 361° will cooperate with HAGOC in encouraging the young people to participate in the Hangzhou Asian Games through the charity events such as the “Asian Games Football Dream”. For the cooperation between 361° and the Olympic Council of Asia, Sheikh Ahmad Al Fahad Al Sabah, President of the Olympic Council of Asia, sent a congratulatory letter to 361°, welcoming 361° to be the official sportwear partner of the 19th Asian Games Hangzhou 2022, and hoping that both parties will work together to promote the Asian Games spirit. The Director General of the Olympic Council of Asia, Husain Al-Musallam, congratulated both parties and described 361° as the true partner of the Olympic Council of Asia in a video clip, " Starting from the Guangzhou Asian Games in 2010, 361° has always been the true partner of the Asian Games and Olympic Family in Asia. Our cooperation ensured the last ten-year development of Olympic Games in Asia and the Asian Games.” — Cont’d — Forging the Future with Passion 361° becomes official partner of Hangzhou 2022 Asian Games 22 June 2020 / Page 3 of 4 Deputy Secretary General of HAGOC and Deputy Mayor of Hangzhou, Chen Weiqiang, expressed, “ 361° is a leading sportswear brand in China. We witnessed the presence of 361° in Guangzhou Asian Games in 2010, the Incheon Asian Games in 2014 and the Jakarta Asian Games in 2018. Moreover, 361° has become the first Chinese brand sponsoring the Olympic Games. We are delighted to have such premium Chinese brand to become the official partner of the Asian Games Hangzhou 2022 and really look forward to our cooperation. 361° can still thrive despite COVID-19 and increasing downward pressure of economy, which fully shoulders the corporate social responsibility and demonstrates its brand strength, thereby setting up a good example for the development of the 19th Asian Games Hangzhou 2022. Mr. Ding Wuhao, Executive Director and President of 361°, said: “It is an honor to be an official partner of the Asian Games again. Our continued support to large international sporting events is also a way to manifest 361 Degrees’ philosophy of ‘One Extra Degree of Passion’. In the aftermath of the pandemic, the role of sports in keeping people healthy will become even more prominent. I hope to sustain the passion for sports by joining hands with the Asian Games again. The move will also serve to popularize the concept of a healthy lifestyle. At the same time, the Asian Games will provide a good opportunity to give the 361° brand endorsement in the Asian market. The Olympic Council of Asia has 45 member countries which together the total population of more than one billion. As an official partner of the Asian Games to provide sportswear, 361° will be able to extend its brand influence further across Asia. In its capacity as a senior partner of the Asian Games, 361° can expect to speed up its development of the Asian market." — End — About 361 Degrees International Limited Established in 2003, 361° is a leading sportswear enterprise in China. The Group is an integrated sporting goods company which principally engages in brand management, research and development, design, manufacturing and distribution. Its comprehensive product portfolio comprises footwear, apparel, accessories under the 361° Core brand, 361° kids brand, and ONE WAY, an authentic Finnish brand focuses on higher functional and more specialised outdoor products. Upholding the brand concept of “One Extra Degree of Passion” (多一度熱愛), 361° strives to provide the professional sportswear products to sports lovers, thereby improving their sports performance and encouraging them to keep pushing boundaries. The Group operates a distributorship business model through the first-tier exclusive distributors and second-tier authorised retailers to manage an extensive distribution network of over 7,000 retail stores across China and approximately 3,000 points of sales across the world. It has established a leading position in third-tier and lower-tier cities in China. For more details, please refer to its website: www.361sport.com Forging the Future with Passion 361° becomes official partner of Hangzhou 2022 Asian Games 22 June 2020 / Page 4 of 4 For further information, please contact: 361 Degrees International Limited Ms. Nina Zhan Vice-President, Investor Relations Email: [email protected] iPR Ogilvy Limited Tina Law / Lorraine Luk / Cathy Chen / Jelly Lin / Tim Man/ Sisi Sheung Tel:(852) 2136 6181 / 2169 0467 / 3920 7654 / 3920 7648 / 3920 7676/ 3920 7651 Email: [email protected] .