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WWW.VIP-BOOKING.coM VIP- News›› ›› PREmiUM VOL. 119 NOVEMBER 2009 McGowan’s Musings: For many years I was one of that often ent Festivals held an extremely well at- misguided and often delayed group tended networking social event in Miss known as commuters, travelling on a daily Q’s Club in the Earl’s Court Road – quite basis up from and later back down to (be- a few of the same faces from the Norwe- ing south of the metropolis you see..) the gian bash – but no champagne and cana- coast, in order to add to the human con- pés – next year maybe if the Association gestion in London. As those of you who continues to grow as it appears may well read this opening stream of semi - con- be the case. The AIF event was a precur- sciousness will know I don’t do that any- sor to the UK Festival Awards and Confer- more, when not jetting off to the glamour ence (a dinner and some champagne!) on of one international music trade event or the Thursday at the O2 (see report in this another I’m most often hunched over a issue) - this unfortunately clashed with computer writing this sort of stuff whilst Allan McGowan the launch of the Ja, Ja, Ja Club – told you staring out of the window and being dis- it was a busy week – anyway we shall sup- tracted by seagulls and the like. But this to your champagne glass being magically port the next club night. week has been different, important music permanently topped up as you are dis- business events have demanded that the tracted by canapé selection does tend to This is the penultimate issue of The News Brighton to Victoria – and back – train has get the creative juices flowing! for 2009, another year under the shadow been graced with my presence, almost on of economic recession. But the main a daily basis. It’s been a busy week in the Seriously though - the reception was to shadow over the future does not appear capital. mark a series of workshops organised to be the world economy, although this with the International Music Managers is of course an omnipresent threat, in all On Tuesday a Creative and Cultural Skills Forum (IMMF), which offered the oppor- discussions of late, including the UK Festi- workshop intended to convey strategies tunity for Nordic music and artist man- val Award Conference yesterday, the con- for the UK’s creative industries, including agers to compare and consider working cerns relate to the development of artists music, was cancelled on the day, appar- practices with UK managers. This along for the future, who is investing in the acts ently due to lack of confirmed attendance, with the instigation of the Ja, Ja, Ja Club, that will play the next decades concert this either translates as lack of interest, or regular monthly Nordic artist showcases halls and festivals? The Nordic countries it means that creative commuters and in London indicates how seriously the are using national resources to build their others were getting on with being crea- Nordic territories are taking investment in music export potential, but this is cer- tively skilful in their own businesses. This their music exports. Perhaps the Creative tainly not the case everywhere. We shall non-event was in remarkable contrast and Cultural skills workshop should have consider this in our next year-end issue. with the eager and receptive evening taken place in Buckingham Palace? If you have something to say on this let turn out at the official home, a very grand us know. place I can assure you, of the Norwegian This has also been a notable week in Ambassador to The Court of St. James. Of London for the UK festival business; on In the meantime – I’ve got a train to course the attention to detail which leads Wednesday the Association of Independ- catch! The VIP-Booking European Live Entertainment Book Advertising in the VIP Book will make you visible to 10.000 business professionals all over Europe. You will find no better place to expose your company to the whole European Live Entertainment Industry. ›› RESERVE yoUR AD NOW ON WWW.VIP-BOOKING.coM 1 VIP-BOOKING.COM VIP- News - November 2009 Pledge Music Scores First Success Allan McGowan [email protected] In our last issue we looked at the growing pledges available are tiered so that the fan practice of ‘Fan-Funding’; one of the com- can pledge one amount for a simple digital panies we featured in the article was the download, a slightly higher amount for the newly formed investment platform, Pledge digital download + physical CD, an even Music. higher amount for a bundle that includes the digital download, the physical CD and The Company has announced that it has ex- a gig ticket and so on. The artists can deter- ceeded its funding target for one of its first mine exactly how they wish to incentivise artist campaigns by raising over €60,000 the pledge amounts. in ‘pledges’ for Danish artist Tina Dico. An established artist in Denmark, Dico worked Benji Rogers said, “By reaching her pledge with Pledge Music to offer fans a series of Pledge target of in just 30 days Tina Dico has premium and exclusive packages for her proved that, not only does she have a really new album – a movie soundtrack entitled motivated and devoted fans but also there is ‘The Road To Gävle’, based on the musical a real future for our type of fan funded model. score she’s written for the new Danish fea- For a motivated, independently minded and ture film ‘Oldboys’. creative artist like Tina Pledge Music is perfect – it allows an artist to give their fans exactly Various premium packages ranging in price what they want and the fans in return feel from 10 to 300 euros were offered to fans, in- closer to the artist than they have ever been. cluding: a personalised video greeting fea- By removing the barriers between fan and turing an acoustic version of a fans choice artist and by letting the fan become part of of song; a complete, personally signed set the whole process we are helping to create of her albums; a signed CD with a person- long term, intimate relationships that benefit alised Christmas card - right through to a both parties.” simple digital download of the album. The full pledge target of €30,000 was reached Malcolm Dunbar MD Pledge Music said, “To and then doubled in just 30 days. work with an artist of the quality and stature of Tina Dico so early in the company’s devel- Singer-songwriter Tina Dico (Tina Dickow) opment is a great achievement.” comes from Aarhus in Denmark, and re- COLOPHON ›› leased her first indie album ‘Fuel’ in 2001 to critical acclaim and she released her sec- VIP-News is published by: ond album ‘Notes’ and an EP entitled ‘Far’ VIP-Booking 26 York Street in the UK and North America shortly after London W1U 6pZ that. Tina tours extensively and announced her Pledge the day she played a sold out Managing Director: Ronni Didriksen show at London’s Shepherds Bush Empire. [email protected] Pledge Music encourages all artists to make General Manager: Peter Briggs a charitable donation from the money they [email protected] raise using the platform and Tina Dico has given a percentage of all money pledged Writer and editorial: Allan McGowan during this campaign to Amnesty Interna- [email protected] tional. Writer: Manfred Tari Working through Pledge Music allows art- [email protected] ists to raise funding via their fans in form of ‘pledges’. For instance an artist an amount For advertising enquiries pls. contact Peter Briggs [email protected] may wish to raise funding for the recording or +44 870 755 0092 and marketing of their new album; they then approach their fans to ask for pledg- Lay-out: Pekaye Graphics, Phuket – Thailand es towards the total in return for a dig- [email protected] ital download of the resulting album. The Tina Dico 2 VIP-BOOKING.COM VIP- News - November 2009 One Movement For Music Allan McGowan [email protected] David Chitty, organiser of the first One The inaugural surpassed everyone’s expec- Movement for Music event in Perth, Aus- tations, in terms of the amount of business tralia, let VIP-News know his reactions to that was done and outcomes achieved. With the first of what will be an annual festival this one event One Movement managed to and conference event in October. bring together the global music industry, including the burgeoning Asian markets, and create a new and exciting forum from which to do business and explore new tal- ent and ideas. Perth, Australia proved the perfect host, situated right on Asia’s door- step. One Movement has proved itself the most important music industry conference and showcasing event in the Asia Pacific, if not the Southern Hemisphere. We look for- ward to returning in 2010. Over 50 European delegates attended this the inaugural year. See more information in the ‘snapshot’ panel. One Movement Dave Chitty MMF Launch Induction Day for New Managers Allan McGowan [email protected] Essentials Covered in a Day Or contact Lara at the MMF ([email protected]) or on 020 7306 4886 for further information. The Music Managers Forum are continuing their commitment to training by launching an Induction Day for new managers. The The joint development programme that MMF Training runs annu- explosion of creators wishing to launch careers prompted by di- ally with the Music Publishers Association will continue as usual in verse reasons such as the cheapness of basic recording, the ease January 2010 and will continue to provide more in depth training of internet distribution and even the X-Factor, has resulted in an on industry topics.

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