'Thomas Cubitt's Woburn Walk, Bloomsbury'
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Rosie Caley, ‘Thomas Cubitt’s Woburn Walk, Bloomsbury’, The Georgian Group Journal, Vol. XIX, 2011, pp. 173–182 TEXT © THE AUTHORS 2011 THOMAS CUBITT’S WOBURN WALK, BLOOMSBURY ROSIE CALEY Woburn Walk (formerly Woburn Buildings), off the busy Upper Woburn Place south of Euston Station, and the adjacent Duke’s Road were built in – as rows of shops with residences above. Whilst virtually all other examples of Regency shopping streets have been altered beyond recognition as their shop fronts are updated, these survive largely intact. It is possible that the strength of design of their elevations – an architectural unity over all three floors and lateral uniformity along each terrace – helped ward off later alterations, making this a remarkable and little-studied survival . (Fig. ). THE HISTORY OF SHOP DEVELOPMENT IN LONDON From medieval times, London’s trade and retail spaces were a mixture of street markets, market Fig. A very attractive view of Woburn Walk taken in squares, covered marketplaces and also ground floor the late- s after the last major works. The extent shops, some purpose built and others converted from of piecemeal alteration to the elevations and the houses, usually ‘lock-ups’, separately rented from the streetscape since then has had a significant impact. accommodation above. In these cases, a ‘shop’ could By permission of Camden Local Studies and Archives. also be a workshop, counting house, or any other form of business. ( , originally built as a warehouse in – at The advent of fashionable retailing brought – Soho Square). The ever-increasing array of about impressive commercial exchanges, the first of goods brought in from the colonies and elsewhere to which was Royal Exchange on Cornhill ( –), sell to an increasing number of Londoners with and other purpose-built shopping venues including disposable income, eager to dress themselves and bazaars and arcades for the wealthy to browse under their houses in the latest fashions, was responsible the cover of a roof, such as Exeter Exchange ( , for the vast majority of shops and shopping streets previously housed within Exeter House on the created from the existing residential terraces of same spot on the Strand) and the Soho Bazaar Georgian and Regency London. THE GEORGIAN GROUP JOURNAL VOLUME XIX THOMAS CUBITT ’ S WOBURN WALK , BLOOMSBURY Fig. Original timber bressummer with steel support uncovered during works to a shop in New Street, Covent Garden. Author . floors to be reached by a separate door. (Fig. ) Intricate classical details were introduced to break up what was otherwise a large plain opening where a bressummer was inserted to hold up the front façade above ground floor, allowing a shop front to be built underneath. (Fig. ) Classical columns, pediments and scrolled corbel brackets were standard features of architectural detail design books such as W. & J Pain’s Decorative Details. (Fig. ) Surviving examples are of great interest to conservationists, since there are few remaining in anything like their original condition. A house or houses built or redeveloped to include Fig. House with minimal conversion for shop use. a very basic shop front at ground floor with no Ebury Street, Belgravia. Author . specific architectural styling, as in large parts of Covent Garden and St Giles, both part of the original Bedford Estate. A general typology of shops converted from . A house built to accommodate a shop at ground houses and the less common type (those set out to floor with integrated architectural detailing incorporate shops) can be described as follows: (including Woburn Walk, and others covered . A house converted for shop use with minimal below). The architecturally inspired, uniform, structural alteration, such as a re-formed or purpose-built shopping street was an uncommon slightly enlarged window. (Fig. ) feature before the Regency era, though earlier . A house converted to shop with complete examples can be found such as The Abbot’s alteration to the ground floor elevation, often House, Shrewsbury, dated to the middle of the including internal alterations to allow the upper fifteenth century. THE GEORGIAN GROUP JOURNAL VOLUME XIX THOMAS CUBITT ’ S WOBURN WALK , BLOOMSBURY WOBURN WALK AND THE creating an early version of ‘zoning’. Unsurprisingly, BEDFORD ESTATE the shops lay just outside this exclusive enclave. Coming under the fourth category, Woburn Walk is Cubitt promoted and encouraged the same a valuable record of early-nineteenth century town approach when he started developing the northern planning, part of a private community with guarded part of the Bedford Estate in . He was bars protecting those inside from unwanted traffic and committed to developing the site over a period of nuisance. It was the work of two major developers years, and the rate at which he would be able to lease and inadvertent town planners of London: the his new buildings would be governed by their prolific Georgian developer, Thomas Cubitt, and desirability. Despite the general attitude towards the landowner, the sixth Duke of Bedford. commercial activity within the Estate, he was The Bedford Estate was developed slowly – sufficiently astute to realise that the area required the first major northern expansion, following the even the most modest provision of shops. Although seventeenth-century developments of Covent Garden it was designed to be quiet and residential, having no and St Giles, took place years before Woburn local facilities would be inconvenient and unpopular Walk, with the erection of Bedford Square, begun by with residents. Like the houses they were built to William Scott & Robert Grews in . This new serve, in Tavistock Square and the streets around it, form of speculative development required marketing the shops at Woburn Walk were an early in order to fill the new properties, and thus the development in speculative building. This meant the ‘estate’ agent became known to us. He knew how to Estate could control who would take them and begin advertise the benefits of the houses, most importantly trading in the area. Even where shops were to be the privacy afforded by the Estate barriers: ‘a most permitted, extensive lists of ‘offensive trades’ were valuable protection...against cattle, carts and the prohibited by covenant in every building and stunning noise of omnibuses’ . Trades and retailing repairing lease. This early form of town planning were prohibited within the gates of the estate for fear not only established the separation of residents from of reducing the desirability of the area, thereby potentially hazardous trades, but also contributed to Fig. A shop converted entirely at ground floor, Fig. Design for a shop front by W & J Pain, from St James Street. Author . A. Richardson, Decorative Details of the th Century, . THE GEORGIAN GROUP JOURNAL VOLUME XIX THOMAS CUBITT ’ S WOBURN WALK , BLOOMSBURY the segregation of residents according to class and wealth. Hermione Hobhouse pointed out that although this sounds rather like snobbery, the reasons were far more basic than the accusation of elitism would suggest: with no police force and sanitary provisions still in their infancy, protecting the developed areas of the Estate from degradation was of paramount importance. The cost of building the houses would have fallen entirely to Cubitt under the terms of a -year building lease which began in . A peppercorn rent was payable to the Estate for the land, but, when finished, Cubitt would benefit from the proceeds of leasing the buildings on to occupiers. The north terrace, and adjoining street of identical design, then Fig. The north terrace in showing extent of alteration of bay windows, loss of detail and general named Duke’s Row, were constructed by Cubitt dilapidation. By kind permission of the Duke of Bedford shortly afterwards. The shops on Duke’s Row and and the Trustees of the Bedford Estates. the connecting shop on Woburn Buildings were all ‘rack rented’ by Cubitt for a period of three years. houses for wealthy residents was fundamentally Cubitt’s financial ledger shows that things did not flawed, since such families were not sufficient in always go according to plan; heavily underlined against number to satisfy the oversupply that Cubitt had the records for no. is the statement ‘Mr Butler has created. The lack of consumer research undertaken absconded’. by the Duke’s advisors and Cubitt prior to embarking Post Office directories available for the area from on their new neighbourhood was all too apparent, and onwards show that the shops were reliably the area became reliant for respectability upon leased throughout the nineteenth century, initially for middling professional classes, for whom somewhat basic food and household provisions, as was surely smaller houses would have proved more viable. intended. By the s, like the nearby Tottenham The vacuum created by the departure of their ideal Court Road, as it remains, in part, today, the street tenants also brought landlords and landladies using was filling with carpenters, plumbers, upholsterers the large houses as guesthouses and lodgings, ideal for and furniture sellers to satisfy the needs of those housing young men working in the City and lawyers at buying into the newest parts of the Bedford Estate. the Inns of Court. The opening of Euston Station as This trend abated in the later years of the century, the terminus of the London and Birmingham Railway and whilst a number of general provisions and on July was another setback for the overall furniture shops remained, a dressmaker, bookbinder, cachet of the area. The presence of University College statue cleaner, basket maker and other more artisan London and other academic institutions helped trades began to enter the street. consolidate its diminished character as further rooms The Bedford Estate in Bloomsbury was never were leased for student accommodation. as fashionable as Cubitt’s next major development Even the bow-fronted shop windows of Woburn of Belgravia, with its close proximity to the new Walk with their small glass panes were becoming old- Buckingham Palace.