Hype Williams Awards

 Born: Harold Williams  Billboard , , U.S. Award for Best Director of the Year (1996),  Alma mater: Adelphi  Jackson Limo Award for University Best Rap Video of the Year (1996) for ' "Woo Hah!!  Occupation Film Got You All in Check" director, film producer,  The NAACP Image screenwriter, music video Award (1997), the 8th director annual Music Video  Years active 1991– Production Association present Award for Black Music Achievement (1997)  MTV Video Music Award in the Best Rap Signature Style Video (1998) category

for 's "Gettin' A signature style used by Williams throughout the vast majority of his videos (shot mostly Jiggy wit It" with cinematographer John Perez) was the fisheye lens which distorted the camera view  MTV Video Music around the central focus. This was used by the tandem Williams/Perez in "Gimme Some Award for Best Group More" by Busta Rhymes and "The Rain (Supa Dupa Fly)" by Video (1999) for TLC's "" Another since 2003, was a style combining a centre camera focus on the artist or actor's body from the torso upward and a solid colour background with a soft different‐colour

light being shown inWill the Smith centre‐ “Gettin of Jiggythe Witbackground, It” so as to give a sense of illumination of the background by the foreground subject. This has been displayed in "Gold Digger" by “TLC‐ No Scrubs” , "Digital Girl" (Remix) by and Beyoncé's "Video Phone".

Will Smith‐ “Getting Jiggy Wit It” Collaborations TLC‐ “No Scrubs” As of 2014, Kanye West holds the artist record for working the most times with Williams; the two have collaborated on twenty music videos beginning in 2005 with Kanye West‐ “Gold Digger” the music video for "Diamonds from Sierra Leone".

Busta Rhymes is second behind West, collaborating with Williams on sixteen music videos, beginning with debut solo music video "Everything Remains Raw" / "Woo‐ Hah!! Got You All in Check".

Other Styles

Another "style" involves placing shots in regular widescreen ratio, while a second shot is split and placed in the upper and lower bars. Videos that use this style include "" by Smitty, "I Ain't Heard of That" by , "" by Ne‐ Yo, "My Hood" by Young , "Gomenasai" by t.A.T.u., "" by Beyoncé, "Freeze" by LL Cool J, "Snap Yo Fingers" by and many others. In addition to this, he frequently utilizes aerial and tracking shots which often move backwards or forwards, some techniques which can often be seen in "Rock the

Boat" by , "She's a Bitch" by Missy Elliott, "" by and "Only U" by Ashanti. It is a method often used by Hype which allows his videos to be dynamic, multi‐dimensional and atmospheric as opposed to having static camera angles. Further style traits include the use of slow motion action, deep focus, and smooth cutting. With cinematic qualities, and street like fantasy, his visuals captured an entire period of excess, innovation, and humour in music videos.