FURTHER INFORMATION SHAREHOLDER SERVICES FACT BOOK 2006 LEADING INNOVATING SERVING ENTERTAINING WHERE WE GO FROM HERE For further information on BSkyB’s business Share price information Sky British plc Group Broadcasting 2006 March head for www.sky.com/corporate The Company’s share price is broadcast AS WE ENTER OUR NINTH YEAR OF SKY on Sky Text on the Sky News channel on DIGITAL, OPPORTUNITY ABOUNDS. WE The Investor Centre contains financial page 145, BBC Ceefax page 221 and on ARE FOCUSED ON GROWTH AND RELISH information, such as Annual Reports, Channel 4 Teletext page 520, all under Interim Results, Management Presentations the prefix BSkyB. It also appears in the FINDING NEW WAYS TO GIVE FAMILIES and the latest share price. financial columns of the national press HIGH QUALITY CONTENT WITH CONTROL and on our website. AND FLEXIBILITY OVER HOW THEY ENJOY IT. In the Media Centre you’ll find the latest press releases, the Media Library and The latest BSkyB share price is also available frequently asked questions. from the Financial Times Cityline Service, 2006 WILL SEE MANY OF OUR NEW on 0906 843 4816. The Corporate Responsibility section TECHNOLOGIES AND INNOVATIONS COME contains the current Corporate Responsibility Share dealing service TO FRUITION. THE FIRST HALF OF THE YEAR Review as well as online access to all the The Company has arranged with NatWest WILL BE FOCUSED ON LAUNCHING HIGH facts and figures about ongoing corporate stockbrokers to provide shareholders with responsibility initiatives. a single, low cost method of buying and DEFINITION TV AND IMPROVING OUR selling its shares. To take advantage of this CUSTOMER SERVICE SYSTEMS. WE’LL Communicating with our audiences service, call 0870 600 2050. THEN BE PREPARING FOR THE LAUNCH OF Sky recognises the importance of communicating with a broad range of Shares online BROADBAND SERVICES IN THE SECOND audiences, and produces a comprehensive BSkyB’s shareholders can also access their HALF OF THE CALENDAR YEAR. THESE suite of literature covering virtually every shareholdings online and find a range of aspect of its operations. Copies of these other services at the Lloyds TSB Registrars’ DEVELOPMENTS WILL ENABLE US TO documents can be obtained from Sky by Shareholder website, www.shareview.co.uk PROVIDE AN ENTERTAINMENT OFFER post or, in most cases, downloaded from FOR OUR CUSTOMERS THAT IS BOTH the Sky website. Shareholder enquiries All administrative enquiries relating to INTEGRATED AND SIMPLE TO USE. shareholders, such as queries concerning dividend payments, notification of change WE’RE COMMITTED TO MAKING SURE THAT of address or the loss of a share certificate, should be made to the Company’s registrars SKY REMAINS A GREAT PLACE TO WORK, whose address is given below. WITH INSPIRED AND MOTIVATED PEOPLE. Registrars WE’RE CONFIDENT THAT WE’LL SUCCEED IN Lloyds TSB Registrars ACHIEVING OUR GOALS AND TARGETS FOR The Causeway, GROWTH AND BE A PART OF THE LIVES OF Worthing, West Sussex 10 MILLION CUSTOMERS BY 2010. BN99 6DA T: 0870 600 3970 British Sky Broadcasting Group plc Grant Way, Isleworth, Middlesex TW7 5QD England T: +44 (0)870 240 3000 F: +44 (0)870 240 3060 www.sky.com Registered in England No. 2247735 Produced by BSkyB Corporate Communications, March 2006 EVERY DAY WE STRIVE TO MAKE SKY MORE VALUABLE, TO MORE 1998-2006 1998 2001 SEPTEMBER 2003 2005 2006+ FAMILIES, IN MORE WAYS. 1 OCTOBER 1998 MAY-NOVEMBER 2001 Sky reaches 7 million JANUARY 2005 JANUARY 2006 WE’VE COME A LONG WAY SINCE Sky launches the UK’s The BBC, E4 and MTV customers (three months Sky hits its best share of FIND OUT HOW LAUNCHING OUR DIGITAL TV SERVICE IN first digital TV service, use the Sky platform’s ahead of schedule). Sky viewing yet, with 9.6% Sky completes the acquisition 1998. TODAY WE ARE PART OF FAMILY offering 140 channels. interactive capacity sets a target of 8 million of all UK TV households of Easynet in preparation for the LIFE IN THE UK AND IRELAND AND ARE Sky launches its to extend coverage of customers by 2005. Sky in the week ending launch of a new generation of minidish dubbed Wimbledon, Big Brother makes its first year of 2 January 2005. connected entertainment and CONNECTING TO MORE AND MORE ‘much less obtrusive and MTV Europe Music profit since its investment communications services. CUSTOMERS, ACROSS MULTI-PLATFORMS than older satellite Awards. in digital. FEBRUARY 2005 dishes’ by Good Sky news wins RTS News 1. Leading 2. Innovating AND ALL SOCIAL DEMOGRAPHICS. Housekeeping magazine. AUGUST 2001 A major promotion Channel of the Year FEBRUARY 2006 The leading Customer friendly Sky introduces launches to boost sales award for the fourth Sky teams up with Disney to bring brand innovation Sky+, a fully integrated of Sky+ and an extra consecutive year. Go to page 02 Go to page 06 digital video recorder. Sky box. more family entertainment to Sky 1999 Sky reaches 7.6 million customers, with movie downloads GROWTH AND AUGUST 1999 SEPTEMBER 2001 OCTOBER 2003 DTH customers, an and two new channel brands, ADAPTABILITY Sky shows the world’s Sky switches off its Achieved record increase of 192,000 in Disney Cinemagic and ESPN Classic. first interactive TV football analogue signal. multichannel audience the quarter. match, Arsenal vs. for the Turkey vs. England 3. Serving 4. Entertaining Manchester United. NOVEMBER 2001 Euro 2004 qualifier. AUGUST 2005 Jeremy Thompson wins RTS News Market leading A leading position in Sky unveils upgraded The first part of the Sky Presenter of the Year and Sky News customer service home entertainment DECEMBER 1999 contact centres. HD channel line up is wins innovations category for its Go to page 16 Go to page 18 Free Sky boxes and announced. minidishes help Sky 2004 Asian tsunami Message Home Ticker. digital become the JANUARY 2004 NOVEMBER 2005 fastest growing digital 2002 Sky screens its 500th Sky and Vodaphone UK Sky offers new ways to enjoy Sky platform in the world. FEBRUARY 2002 live interactive football link up to launch Sky content on PCs and mobile phones, 5. Corporate Responsibility 8. Glossary Sky News wins Royal match, Manchester Mobile TV. including legal movie downloads from Go to page 36 Go to page 42 Television Society (RTS) United vs. Southampton. News Channel of the DECEMBER 2005 Sky by broadband and sports, news 6. Sky Media 9. Index 2000 Year award for the FEBRUARY 2004 By December it’s 8.1 and entertainment on Sky by mobile. Go to page 38 Go to page 48 MARCH 2000 September 11 terrorist Sky News wins RTS million Sky subscribers Sky shows its first attacks. News Channel of the and growing. 7. Sky Networked Media Timeline interactive advertisement. Year award for the third Go to page 40 Go to inside back cover OCTOBER 2002 year running for the Sky+ is in over one JUNE 2000 Sky offers three channels reconstructions of the million homes. Sky launches the as part of the new Hutton Inquiry. It also world’s first interactive Freeview package. wins the RTS Innovation The last quarter of 2005 TV news service. Award for its Soham sees the highest rate of DECEMBER 2002 murder trial transcipts. year-on-year growth of Sky returns to new DTH subscribers in positive cash flow. MAY 2004 five years. Sky shows eight live football finals, including the UEFA Champions 2003 League for the first time. FEBRUARY 2003 Sky News wins RTS News JUNE 2004 Channel of the Year Sky wins Business in the award for coverage of the Community Education Soham murders. Then in and Lifelong Learning April, Sky News wins a Award. BAFTA award for the same coverage. NOVEMBER 2004 Sky wins an exclusive multi-year deal to screen the Academy Awards®. This icon indicates a source of GO TO THE WEB further information: Follow the link A STRONG PLATFORM WE’RE 8 MILLION STRONG AND GROWING. FOR GROWTH TODAY, ALMOST ONE IN EVERY THREE HOMES IN THE UK AND IRELAND CHOOSE SKY. WE’VE ALSO MADE DRAMATIC PROGRESS ON A NUMBER OF OTHER FRONTS. INNOVATIONS IN AREAS LIKE MOBILE AND BROADBAND HAVE BROUGHT US CLOSER TO OUR CUSTOMERS. WE’VE BEGUN TO PERSONALISE OUR RELATIONSHIP AND ADDED TO OUR RECORD OF SUCCESSFUL LAUNCHES – FROM DIGITAL TV IN 1998, TO SKY+ IN 2001, TO HIGH DEFINITION TV IN 2006. Stats pack As at 31 December 2005 8.1 MILLION CUSTOMERS NOW WE’LL KEEP GROWING BY CONTINUING ENJOY THE BEST IN NEWS AND ENTERTAINMENT. FACT. TO DELIVER A SEAMLESS EXPERIENCE A NEW SKY+ HOUSEHOLD WAS FOR OUR CUSTOMERS, FOCUSING ON ADDED EVERY 30 SECONDS IN THE RUN UP TO CHRISTMAS. BEING A WORLD-CLASS CUSTOMER- FACT. FACING ORGANISATION AND TAKING ONE IN EVERY NINE SKY FULL ADVANTAGE OF CHANGE AT SUCH HOUSEHOLDS TAKES MORE THAN ONE SKY SUBSCRIPTION. FACT. AN EXCITING TIME. 43 MILLION CALLS ARE EXPECTED TO BE HANDLED JOIN IN. BY OUR CONTACT CENTRES THROUGHOUT 2006. FACT. HOUSEHOLD SPENDING ON TELEVISION IS SET TO SOAR BY 50%. FACT. OUR ACQUISITION OF EASYNET PLUS BREAKTHROUGHS IN NEW TECHNOLOGIES WILL ALLOW SKY TO ENTER NEW MARKET SEGMENTS. FACT. Fact Book 2006 British Sky Broadcasting Group plc 01 01 THE LEADING BRAND INDEPENDENT RESEARCH SHOWS SKY IS THE MOST TRUSTED BRAND WHEN IT COMES TO DELIVERING INTEGRATED HOME ENTERTAINMENT.* FACT. 02 British Sky Broadcasting Group plc Fact Book 2006 * Source: ICM January 2006, all individuals aged 18-54 ** Source: TGI Survey July 2004-June 2005 MORE PEOPLE IN THE UK CHOOSE SKY THAN OWN DOGS AND CATS.** FACT. Fact Book 2006 British Sky Broadcasting Group plc 03 THE LEADING BRAND CONTINUED HIGH PROFILE PARTNERSHIPS PLUS NEW AND EXCITING PRODUCTS AND SERVICES ARE ALL PART OF OUR DRIVE TO OFFER CUSTOMERS MORE CONTROL AND FLEXIBILITY IN HOW THEY WATCH SKY.