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LEADING INNOVATING SERVING ENTERTAINING FACT BOOK 2006

British Group plc March 2006 SHAREHOLDER SERVICES SHAREHOLDER price Share broadcast is price share The Company’s Skyon Sky the on Text on channel News BBC 145, page Ceefax 221 and on page 520, all under page Teletext 4 Channel prefixthe in the appears also It BSkyB. press of the national columns financial and on our website. available also is price share BSkyB The latest Service, Cityline Times the Financial from on 0906 843 4816. service dealing Share The Company NatWest with arranged has with shareholders to provide stockbrokers and of buying method low cost a single, of this advantage take To its shares. selling 0870 600 2050. call service, online Shares their access also can shareholders BSkyB’s of and find a range online shareholdings otherTSB Registrars’ at the Lloyds services Shareholder www.shareview.co.uk website, Shareholder enquiries to relating enquiries administrative All concerning queries as such shareholders, of change notification payments, dividend orof address certificate, of a share loss the registrars to the Company’s should be made below. given is whose address Registrars TSB Lloyds Registrars The Causeway, Worthing, West Sussex BN99 6DA 0870 600 3970 T: SkyBritish plc Group Broadcasting Middlesex , Way, Grant TW7 5QD +44 (0)870 240 3000 T: F: +44 (0)870 240 3060 www.sky.com 2247735 No. in England Registered byProduced Corporate BSkyB 2006 March Communications,

FURTHER INFORMATION FURTHER For further business on BSkyB’s information for head www.sky.com/corporate The Investor financial contains Centre Reports, Annual as such information, Presentations Management Results, Interim price. share and the latest latest you’ll find the Centre In the Media Library the Media releases, press and frequently questions. asked ResponsibilityThe Corporate section Responsibility Corporate the current contains to all the online access well as as Review corporate about ongoing and figures facts responsibility initiatives. our with Communicating audiences Sky of importance the recognises with a broadcommunicating of range a comprehensive and produces audiences, virtually covering suite of literature every of these Copies its operations. of aspect Sky from obtained be can documents by from downloaded cases, in most or, post the Sky website.

10 MILLION CUSTOMERS 10 MILLION BY 2010. GROWTH AND BE A PART OF THE LIVES OF ACHIEVING OUR GOALSACHIEVING TARGETS AND FOR WE’RE CONFIDENTWE’RE THAT WE’LL IN SUCCEED WITH INSPIRED AND MOTIVATED PEOPLE. AND MOTIVATED INSPIRED WITH SKY REMAINS A GREAT TO WORK, PLACE WE’RE WE’RE COMMITTED THAT TO SURE MAKING INTEGRATED AND SIMPLE TO USE. AND SIMPLE INTEGRATED FOR OUR CUSTOMERS THAT IS BOTH PROVIDE AN ENTERTAINMENTPROVIDE OFFER DEVELOPMENTS WILL ENABLE US TO HALF OFTHESE YEAR. THE CALENDAR SERVICESBROADBAND THE SECOND IN THEN BE PREPARING FOR THE LAUNCH OF THE LAUNCH FOR THEN BE PREPARING CUSTOMER SERVICE SYSTEMS. WE’LL SYSTEMS. SERVICE CUSTOMER DEFINITION TVDEFINITION AND OUR IMPROVING WILLHIGH ON LAUNCHING BE FOCUSED TO FRUITION. THE FIRSTTO FRUITION. HALF OFYEAR THE TECHNOLOGIES AND INNOVATIONS COME 2006 WILL MANY SEE OF OUR NEW AND FLEXIBILITYTHEY HOW OVER ENJOY IT. HIGH QUALITY CONTENT CONTROL WITH FINDING NEW WAYSFINDING FAMILIES TO GIVE ARE FOCUSED ON GROWTH AND RELISH ON GROWTH ARE FOCUSED DIGITAL, OPPORTUNITYDIGITAL, WE ABOUNDS. AS OFYEAR NINTH OUR ENTER WE SKY WHERE WE GO FROM HERE FROM WE GO WHERE EVERY DAY WE STRIVE TO MAKE SKY MORE VALUABLE, TO MORE 1998-2006 1998 2001 SEPTEMBER 2003 2005 2006+ FAMILIES, IN MORE WAYS. 1 OCTOBER 1998 MAY-NOVEMBER 2001 Sky reaches 7 million JANUARY 2005 JANUARY 2006 WE’VE COME A LONG WAY SINCE Sky launches the UK’s The BBC, E4 and MTV customers (three months Sky hits its best share of FIND OUT HOW LAUNCHING OUR DIGITAL TV SERVICE IN first digital TV service, use the Sky platform’s ahead of schedule). Sky viewing yet, with 9.6% Sky completes the acquisition 1998. TODAY WE ARE PART OF FAMILY offering 140 channels. interactive capacity sets a target of 8 million of all UK TV households of Easynet in preparation for the LIFE IN THE UK AND IRELAND AND ARE Sky launches its to extend coverage of customers by 2005. Sky in the week ending launch of a generation of dubbed Wimbledon, Big Brother makes its first year of 2 January 2005. connected entertainment and CONNECTING TO MORE AND MORE ‘much less obtrusive and MTV Music profit since its investment communications services. CUSTOMERS, ACROSS MULTI-PLATFORMS than older satellite Awards. in digital. FEBRUARY 2005 dishes’ by Good wins RTS News 1. Leading 2. Innovating AND ALL SOCIAL DEMOGRAPHICS. Housekeeping magazine. AUGUST 2001 A major promotion Channel of the Year FEBRUARY 2006 The leading Customer friendly Sky introduces launches to boost sales award for the fourth Sky teams up with Disney to bring brand innovation Sky+, a fully integrated of Sky+ and an extra consecutive year. Go to page 02 Go to page 06 . Sky box. more family entertainment to Sky 1999 Sky reaches 7.6 million customers, with movie downloads GROWTH AND AUGUST 1999 SEPTEMBER 2001 OCTOBER 2003 DTH customers, an and two new channel brands, ADAPTABILITY Sky shows the world’s Sky switches off its Achieved record increase of 192,000 in and ESPN Classic. first interactive TV football analogue signal. multichannel audience the quarter. match, Arsenal vs. for the Turkey vs. England 3. Serving 4. Entertaining United. NOVEMBER 2001 Euro 2004 qualifier. AUGUST 2005 Jeremy Thompson wins RTS News Market leading A leading position in Sky unveils upgraded The first part of the Sky Presenter of the Year and Sky News customer service home entertainment DECEMBER 1999 contact centres. HD channel line up is wins innovations category for its Go to page 16 Go to page 18 Free Sky boxes and announced. help Sky 2004 Asian tsunami Message Home Ticker. digital become the JANUARY 2004 NOVEMBER 2005 fastest growing digital 2002 Sky screens its 500th Sky and Vodaphone UK Sky offers new ways to enjoy Sky platform in the world. FEBRUARY 2002 live interactive football link up to launch Sky content on PCs and mobile phones, 5. Corporate Responsibility 8. Glossary Sky News wins Royal match, Manchester Mobile TV. including legal movie downloads from Go to page 36 Go to page 42 Society (RTS) United vs. Southampton. News Channel of the DECEMBER 2005 Sky by broadband and sports, news 6. Sky Media 9. Index 2000 Year award for the FEBRUARY 2004 By December it’s 8.1 and entertainment on Sky by mobile. Go to page 38 Go to page 48 MARCH 2000 September 11 terrorist Sky News wins RTS million Sky subscribers Sky shows its first attacks. News Channel of the and growing. 7. Sky Networked Media Timeline interactive advertisement. Year award for the third Go to page 40 Go to inside back cover OCTOBER 2002 year running for the Sky+ is in over one JUNE 2000 Sky offers three channels reconstructions of the million homes. Sky launches the as part of the new Hutton Inquiry. It also world’s first interactive Freeview package. wins the RTS Innovation The last quarter of 2005 TV news service. Award for its Soham sees the highest rate of DECEMBER 2002 murder trial transcipts. year-on-year growth of Sky returns to new DTH subscribers in positive cash flow. MAY 2004 five years. Sky shows eight live football finals, including the UEFA Champions 2003 League for the first time. FEBRUARY 2003 Sky News wins RTS News JUNE 2004 Channel of the Year Sky wins Business in the award for coverage of the Community Education Soham murders. Then in and Lifelong Learning April, Sky News wins a Award. BAFTA award for the same coverage. NOVEMBER 2004 Sky wins an exclusive multi-year deal to screen the Academy Awards®.

This icon indicates a source of GO TO THE WEB further information: Follow the link A STRONG PLATFORM WE’RE 8 MILLION STRONG AND GROWING. FOR GROWTH TODAY, ALMOST ONE IN EVERY THREE HOMES IN THE UK AND IRELAND CHOOSE SKY. WE’VE ALSO MADE DRAMATIC PROGRESS ON A NUMBER OF OTHER FRONTS. INNOVATIONS IN AREAS LIKE MOBILE AND BROADBAND HAVE BROUGHT US CLOSER TO OUR CUSTOMERS. WE’VE BEGUN TO PERSONALISE OUR RELATIONSHIP AND ADDED TO OUR RECORD OF SUCCESSFUL LAUNCHES – FROM DIGITAL TV IN 1998, TO SKY+ IN 2001, TO HIGH DEFINITION TV IN 2006. Stats pack As at 31 December 2005 8.1 MILLION CUSTOMERS WE’LL KEEP GROWING BY CONTINUING ENJOY THE BEST IN NEWS AND ENTERTAINMENT. FACT. TO DELIVER A SEAMLESS EXPERIENCE A NEW SKY+ HOUSEHOLD WAS FOR OUR CUSTOMERS, FOCUSING ON ADDED EVERY 30 SECONDS IN THE RUN UP TO CHRISTMAS. BEING A WORLD-CLASS CUSTOMER- FACT. FACING ORGANISATION AND TAKING ONE IN EVERY NINE SKY FULL ADVANTAGE OF CHANGE AT SUCH HOUSEHOLDS TAKES MORE THAN ONE SKY SUBSCRIPTION. FACT. AN EXCITING TIME. 43 MILLION CALLS ARE EXPECTED TO BE HANDLED JOIN IN. BY OUR CONTACT CENTRES THROUGHOUT 2006. FACT.

HOUSEHOLD SPENDING ON TELEVISION IS SET TO SOAR BY 50%. FACT. OUR ACQUISITION OF EASYNET PLUS BREAKTHROUGHS IN NEW TECHNOLOGIES WILL ALLOW SKY TO ENTER NEW MARKET SEGMENTS. FACT.

Fact Book 2006 British Sky Broadcasting Group plc 01 01

THE LEADING BRAND

INDEPENDENT RESEARCH SHOWS SKY IS THE MOST TRUSTED BRAND WHEN IT COMES TO DELIVERING INTEGRATED HOME ENTERTAINMENT.* FACT.

02 British Sky Broadcasting Group plc Fact Book 2006 * Source: ICM January 2006, all individuals aged 18-54 ** Source: TGI Survey July 2004-June 2005 MORE PEOPLE IN THE UK CHOOSE SKY THAN OWN DOGS AND CATS.** FACT.

Fact Book 2006 British Sky Broadcasting Group plc 03 THE LEADING BRAND CONTINUED

HIGH PROFILE PARTNERSHIPS PLUS NEW AND EXCITING PRODUCTS AND SERVICES ARE ALL PART OF OUR DRIVE TO OFFER CUSTOMERS MORE CONTROL AND FLEXIBILITY IN HOW THEY WATCH SKY. FACT.

04 British Sky Broadcasting Group plc Fact Book 2006 IN 2006, SKY’S ENGINEERS ARE EXPECTED TO MAKE OVER 3.3 MILLION HOME VISITS. FACT.

Fact Book 2006 British Sky Broadcasting Group plc 05 Stats pack As we move through 2006, we will introduce Sky HD as well as many other customer BROADBAND WILL ALLOW US friendly products and services. TO GROW INTO NEW SEGMENTS, Our acquisition of Easynet will also be 02 ADDING VALUE TO OUR OFFER. good news for our customers. In the near FACT. future they will get access to high quality broadband as well as a variety of other new CUSTOMER FRIENDLY AROUND FIVE MILLION HOMES communications services, including INNOVATION IN THE UK AND IRELAND ARE telephony. PREDICTED TO SUBSCRIBE TO Getting closer BROADBAND FOR THE FIRST We want to make sure we’re always TIME WITHIN THE NEXT TWO focusing on our customers and that their YEARS.* FACT. experience of Sky is the best it can possibly be. To help us do this we have upgraded our customer service systems. It will help us to better anticipate customer needs and help them select the best and most relevant products, services and entertainment packages.

Innovation and the customer We’re also introducing personalised features Recent customer friendly innovations have like viewing recommendations, available by enabled Sky to move into a new phase, email and via our website, www.sky.com. where our customers can access our entertainment in formats and at times Reaching out that suit their lifestyle. To underline our commitment to reach out to more and more people we have forged These breakthroughs, combined with a steady a series of strong partnerships with other increase in the take up of broadband in this leading and innovative businesses like Sony, country, give us the chance to move , Disney and Intel. We think these further ahead of the competition. partnerships will help us offer more choice and more flexibility when our customers Adding to the huge success of watch Sky TV. Sky+ and Multiroom, we’re now providing tailored None of this is a new phenomenon. At content to be used on Sky we’ve always recognised the power of 3G mobile phones, innovation – in fact ever since we launched PCs and even MP3 players. digital in the UK in 1998.

06 British Sky Broadcasting Group plc Fact Book 2006 * Source: Media and Telecoms ** Source: ICM October 2005 WHOLE HOME SOLUTIONS Creating a multi-platform offer gives people more choice and flexibility in the way they enjoy Sky TV. It integrates the Sky+ recording and storage features with the efficiency of a satellite platform and very fast two-way broadband, not to mention mobile services and High Definition TV.

Traditional phone Fast calls over a broadband service. – Internet calls

TV screen and Sky box IN THE LEAD UP TO CHRISTMAS, Bringing Sky TV to 35% OF SKY+ CUSTOMERS WERE an additional room NEW TO SKY TV. FACT. in the house. – Multiroom

ONE IN EVERY SIX SKY DIGITAL Laptop and PC HOUSEHOLDS NOW TAKES SKY+. Delivering a range of Sky content direct to FACT. your computer. – Sky by broadband 62% OF SKY+ HOMES SAY THEY – Broadband internet access ARGUE LESS ABOUT WHAT TO – Internet calls WATCH.** FACT. Sky+ At the start of 2006, Sky+ was already in over 1.2 million homes. Its popularity continues to grow primarily because it’s easy to use, but also because, as recent independent research told us, Sky+ has a positive effect on households as it encourages families to watch TV as a group.

For us, Sky+ is a good example of how an innovation can help attract new customers to Sky as well as add incremental revenues to our business through our existing customer base.

Mobile phone Connecting to Sky while out and about through a 3G . – Sky by mobile – Sky Mobile TV – Sky+ Remote Booking

Portable audio Listening to your Sky music, or TV channels while TV screen and Sky box in the house or garden. Offering the best in home entertainment. – Sky Gnome – Sky+ Sky+ Remote Booking – Sky HD – Sky by broadband Sky+ customers will soon be able to record their favourite programmes remotely from their mobile phone. It’s going to be that simple.

Fact Book 2006 British Sky Broadcasting Group plc 07 CUSTOMER FRIENDLY INNOVATION CONTINUED

OUT

Pakistan vs. England Live One-Day International on

08 British Sky Broadcasting Group plc Fact Book 2006 SKY BY MOBILE THERE WERE OVER 70,000 SKY CUSTOMERS WHO SUBSCRIBE TO TWO OR MORE SKY MOBILE TV STREAMS EACH DAY PREMIUM CHANNELS HAVE ACCESS TO ENTERTAINMENT, IN THE FIRST THREE MONTHS SPORTS, NEWS AND WEATHER VIA A 3G MOBILE. FROM LAUNCH. FACT.

& ABOUT

Fact Book 2006 British Sky Broadcasting Group plc 09 SKY BY BROADBAND THERE HAVE BEEN MORE THAN HOLLYWOOD BLOCKBUSTERS AND SKY SPORTS STRAIGHT 20,000 CONTENT DOWNLOADS TO A PC. ANOTHER EXAMPLE OF HOW WE ARE GIVING PER WEEK SINCE THE SERVICE OUR CUSTOMERS MORE CHOICE IN HOW THEY GET SKY TV. LAUNCHED. FACT.

WORK

10 British Sky Broadcasting Group plc Fact Book 2006 CUSTOMER FRIENDLY INNOVATION CONTINUED

& PLAY

I, Robot,

Fact Book 2006 British Sky Broadcasting Group plc 11 CUSTOMER FRIENDLY INNOVATION CONTINUED

SONG

Robbie Williams, MTV Europe Music Awards 2005

12 British Sky Broadcasting Group plc Fact Book 2006 SKY GNOME WITH 80+ FREE-TO-AIR RADIO A PORTABLE AND COMPACT WIRELESS RECEIVER THAT STATIONS, SKY IS THE LARGEST LETS YOU ACCESS AUDIO OUTPUT FROM SKY CHANNELS RADIO PLATFORM IN THE UK. WHEREVER YOU ARE, IN AND AROUND THE HOUSE. FACT.

& DANCE

Fact Book 2006 British Sky Broadcasting Group plc 13 CUSTOMER FRIENDLY INNOVATION CONTINUED

HD TV Stats pack Ready LCD or plasma TV screen. Sky has THE FUTURE’S estimated that, so far, over 700,000 of these HD OFFERS VIEWERS FOUR screens have been sold in the UK. This ALREADY HERE number will rise to an estimated 2.2 million TIMES THE PICTURE DETAIL by of 2006 with prices for these new OF NORMAL TV. FACT. TVs falling fast. HD HAS CHANGED THE WAY Partnering the best Sky and Sony are working together on the WE PRODUCE PROGRAMMES HD experience. In the future there will be FOREVER. FACT. promotions to offer customers some great savings when they buy a Sony HD set and THE NEW SKY HD BOX HAS FULL Sky HD together. + SKY FUNCTIONALITY. FACT. Coming soon on Sky HD:

Sky Sports HD: Live Barclays Premiership football and Guinness Premiership rugby union. Cricket fans will also be able to enjoy England’s home Tests and One-Day Internationals as well as county matches Raising the bar with High Definition TV (HD TV) played in England. Sky believes it is essential to keep ahead of the game so that our customers can enjoy Sky Movies HD: Two dedicated HD movie the most advanced TV services available. screens plus up to 10 extra movies in HD The introduction of Sky HD will once again each week on . Movies are On 21 November 2005, Malcolm Baird, son of re-affirm that Sky is the home of the highest supplied by major studios including Disney. , joined Sky for our first ever quality viewing experience available anywhere Sky HD broadcast via satellite. in the UK and Ireland. HD: A selection of Sky One’s must-see shows and dramas in HD. We believe that one of the key factors that will set us apart from others in the marketplace Artsworld HD: A selection of Artsworld’s opera, will be the wide range of HD programming ballet and classical music in HD. that we can offer. Our digital satellite platform gives us the flexibility and we Discovery HD: A selection of programming need to be able to deliver this huge choice. from more than 1,000 hours of Discovery’s high definition content. Why now? More and more viewers are upgrading to National Geographic HD: Includes innovative FOR UP-TO-DATE INFORMATION ON HD Ready TVs. For consumers to experience factual programming covering natural history, SKY HD, GO TO WWW.SKY.COM/HD Sky HD they will need a high quality HD wildlife, science and world exploration.

Getting the UK ready for Sky HD When we introduce new innovations like Sky HD to our customers we don’t just leave them to it. We help them understand the new product or service and how to get the best out of it. So, for the launch of Sky HD we are on air, online and in print. On air Online In print A truly interactive unmissable TV Online, people have access to the A series of striking consumer campaign will excite and inspire latest programme information, advertisements help to keep our customers, driving them to press what they need to get started plus customers in touch with Sky HD the red button on their remotes to the chance to register for more developments. find out more about Sky HD. information on Sky HD. Check out www.sky.com/hd

14 British Sky Broadcasting Group plc Fact Book 2006 Television re-defined A TWO-MINUTE GUIDE TO HD TV From the early shadowy transmissions of the late twenties through to the HD 1 broadcasts of today. High Definition will be the biggest revolution in TV since it was invented.

2 1 Sky HD box 2 Sky remote 1926 John Logie Baird demonstrates TV.

1940 The first demonstration of a TV receiver 1. What you need to get started: cinema system, you can enjoy immersive that was compatible with colour signals. Sky HD is designed to work with TVs that carry cinema-like sound in your own home. the HD Ready label. So if you are looking to buy 1960 a new TV it’s best to look for one that carries this 4. Changing how TV is made: Two black and white channels are label. You will also need a Sky HD box and the Camera operators need to be aware that details available in the UK. relevant Sky subscriptions. like fluff, hair and dirt will be clearly visible. 2. The Sky HD box: More time and money will need to be spent 1989 As well as enabling customers to receive HD on make-up and wardrobe. Sky offers four extra channels as satellite TV channels, the Sky HD box has Sky+ functionality broadcasting starts in the UK and US. so customers can pause and rewind live TV or Production crews need to carefully light every record every episode of a selected series, with a scene as an underlit image can look grainy 1998 Sky+ subscription. And, of course, the Sky HD box and thin. can also receive all the other TV channels in your Sky launches the first digital TV service in Sky digital package. 5. vs. 720p: the UK and Ireland, offering an additional These are different types of HD TV signal. The 140 channels. 3. Surround Sound: numbers refer to the number of lines on the Many of Sky’s HD programmes, including Barclays screen. The Sky HD box will work with both 2001 Premiership Football, will include Dolby Digital 5.1 formats allowing programme makers to choose The launch of Sky+. An integrated Surround Sound so now, with a compatible home the best format for them. personal video recorder.

2005 Sky’s first HD broadcast over satellite.

2006 Launch of the Sky HD service with the widest range of HD channels in the UK.

Fact Book 2006 British Sky Broadcasting Group plc 15 Stats pack 93% OF CUSTOMERS RATE THE OVERALL CUSTOMER SERVICE 03 EXPERIENCE AS ‘VERY GOOD’ OR ‘GOOD’.* FACT.

MARKET LEADING WE EMPLOY 5,000+ CUSTOMER CUSTOMER SERVICE SERVICE STAFF AT TWO CONTACT CENTRES IN SCOTLAND. FACT.

The knowledge All our customer advisers can access our intranet based Knowledge Management Solution, giving them up-to-date information on products, services and technical support.

We control our extensive customer service and customers are able to receive quick, efficient support network from our two contact centres attention from someone who they can in Livingston and in Scotland. really connect with.

Our contact centre staff are there at every This year, we’ll be upgrading to a new stage for the customer: from sign-up and Customer Relationship Management (CRM) installation, to advice and help on upgrading system, which will improve our relationship and adding services. with the customer by helping us to be more insightful. The CRM system will allow us to We also take care of all the major technical better understand customer behaviour – back-up and service operations. That means knowing what products are best for their that if people need any support with their needs – and provide more sophisticated Sky equipment or service, if they need an billing services. engineer, or help solving a problem, they can simply call us and we will help them. This new focus will be backed by our Keeping our customers happy keeps them customer support teams – from our technical loyal to our brand. people and field engineers to our dedicated teams for business – who look after all our We employ around 5,000 customer support out-of-home subscribers like pubs, gyms staff. Added to that we have over 2,000 and hotels. Award winning customer service environment The award winning environments at our contact engineers who work around the UK. It’s a big centres promote a more appealing working operation, and to prove it our contact centres Our people cover a diverse range of environment. The circular spaces encourage alone take up to 1.2 million calls every week. backgrounds and ages. We have IT specialists teamwork and help improve customer service. It’s a complex mix of calls, especially now as and technical experts, sales and customer customers are being introduced to service advisers, accountants, project many new products and services. managers and human resource professionals. We offer everyone the chance to develop Focus on customers while working and, in some cases, achieve To provide the best in customer service, we a nationally recognised qualification. We need to train and develop our people to the have professional management training highest standards. Our training ensures they courses and a new apprenticeship scheme are good listeners and communicators, as well for 16 and 17 year olds. This diversity and as being knowledgeable about the new range learning helps our people understand our of Sky products and services. This means our customers better.

16 British Sky Broadcasting Group plc Fact Book 2006 * Source: Sky Customer Survey SKY IN SCOTLAND WHAT HAPPENS WHEN A CUSTOMER WANTS TO ORDER A PAY PER VIEW EVENT? OUR ADVISERS ARE EXPERTLY Our contact centre staff are trained to handle a complex mix of call types. Here’s what happens TRAINED TO ANTICIPATE THE when someone wants to order a Pay Per View football match. NEEDS OF SKY CUSTOMERS. THIS YEAR TO DATE, 315,000 4 PEOPLE DECIDED TO UPGRADE Astra satellite TO SKY+ AFTER PHONING OUR Signals from Osterley CONTACT CENTRE. are received by satellite, 22,300 miles into space, then beamed on to a subscriber’s home.

1.6m bookings 3 5 Osterley Customer’s home FOR THE 33 PREM PLUS MATCHES A signal is transmitted to Sky’s minidish is SO FAR THIS SEASON THERE the satellites at Osterley aligned so that it can HAVE BEEN 1,631,766 BOOKINGS. from our contact centres, receive signals from and then on to the Astra the satellite. THAT’S ENOUGH TO FILL ALL 20 satellite. PREMIERSHIP GROUNDS AND THE MILLENNIUM STADIUM TWICE. FACT.

145,639 hours 2 Sky contact centre THIS YEAR, OUR STAFF IN The call is routed to one SCOTLAND HAVE RECEIVED A of our teams. On the screen is a full record of COMBINED TOTAL OF 145,639 customer activity to date. TRAINING HOURS TO HELP KEEP THEM UP-TO-DATE WITH OUR NEW PRODUCTS, SERVICES AND TECHNOLOGIES. FACT.

1 1.2m calls Sky customer The customer calls the IN THE YEAR 2005-2006, SKY contact centre to request RECEIVED AN AVERAGE OF access to the match. ALMOST 1.2 MILLION CALLS PER WEEK. FACT. CONTACT CENTRE ACTIVITY Number of calls 2001-2005

34.6m 6 calls answered annually Sky box The customer’s Sky box unscrambles the satellite signal and plays it out through the TV set.

Fact Book 2006 British Sky Broadcasting Group plc 17 Stats pack opportunity to stay updated with changing technologies and tailor their content and THE NUMBER OF CHANNELS channels to fit the widening demands of AVAILABLE TO OUR CUSTOMERS our customers. 04 HAS GROWN TO OVER 530. AN In the last seven years, the number of channels INCREASE OF 278% SINCE coming onto Sky’s digital platform has grown DIGITAL LAUNCH IN 1998. FACT. across all channel groups – channels we retail A LEADING POSITION in our subscription packages and à la carte IN HOME ENTERTAINMENT offerings, channels that retail themselves as AFTER 17 YEARS OF PAY TV, subscription or Pay Per View services, channels CHOICE IS STILL CITED AS that broadcast free-to-air and radio stations. THE NO. 1 REASON WHY NEW In 1999 we had 158 third-party channels on SUBSCRIBERS JOIN SKY. FACT. the platform; by the end of 2002 there were 356 channels and at the end of 2005 that number had increased to 493. Sky’s channel SKY WAS RATED IN A listings will continue to grow. MANAGEMENT1 TODAY SURVEY, AMONGST THE TOP 5 MOST Entertainment packages We’ve made things easier for people to choose ADMIRED UK COMPANIES AND what they want to watch. We’ve repackaged THE MOST ADMIRED MEDIA and repriced our channel selections so that COMPANY. FACT. viewers can decide what they want depending on their tastes. Our channels are brought together as ‘genre mixes’, grouped into ‘variety’, ‘kids’, ‘knowledge’, ‘style and culture’, ‘music’, and ‘news and events’. We also have ‘premium packs’ of sport and movie mixes. 1 It’s flexible enough to suit the priorities of every kind of viewer, young or old, and broad enough to cover all tastes.

Sky Ventures FOR A FULL LIST OF THE DIGITAL As well as our own primary channels, we CHANNELS, SEE PAGE 42 have financial interests in a number of other channels that broadcast on our platform. These interests are managed by Sky Ventures.

The No. 1 entertainment choice Sky Ventures enables us to align ourselves We have established our leading reputation with strong consumer brands such as in home entertainment over a long period. , Paramount, National Geographic People now know where to come if they want and The History Channel. Sky Ventures’ to access over 530 channels of entertainment, channels are designed to give us a presence movies, sports and news, and be in control of in specific content areas. Nickelodeon, for how they get to watch it. We also want to keep example, has been one of the country’s CONTINUED INVESTMENT IN PROGRAMMING our existing customers satisfied and loyal as leading children’s channels since its launch As at 31 December 2005 well, so we continue our investment in must- in 1993 and The History Channel and National see programming. Geographic are at the forefront of their own factually-based genres. As a partner we Third-party channels offer a number of high quality resources, 38% We have a dedicated team at Sky maintaining including advertising sales, cable distribution Turnover for the six months ended close relationships with our third-party management, market research, programming, December 2005 was £2,136m channels. This team keeps them up-to-date marketing, creative services and management with new and future developments at Sky, both support at board level. Total programming costs for the six in relation to the current broadcasting activity months ended December 2005 was £810m and new products such as broadband, mobile For a full list of channels that Sky has a (38% of total turnover in the period) and HD services. This gives channels an financial interest in, go to page 47.

18 British Sky Broadcasting Group plc Fact Book 2006 MAKING IT EASY FOR THE CUSTOMER From accessing the latest listings and information, to picking and choosing favourites 530+ on the Sky Guide. Whatever our customers need, we’ve made it easy for them.

TELEVISION 2 New and improved Sky Guide To accommodate the huge growth in the AND RADIO number of channels available, we have improved the Sky Guide to create more CHANNELS genres, giving our customers an easier and more intuitive navigation tool to help make their viewing choices. It will also allow us to accommodate new channel launches over the coming years. 121 New features include: 3 BASIC CHANNELS OFFERED – increased number of channel categories BY SKY DIGITAL – a single place to store favourites Parental control We’ve made it easier for parents to control what the young ones watch – all at the 24 touch of a button. Parents can now remove the Adult Channels from the TV listings PREMIUM, À LA CARTE, BONUS on the Sky Guide and restrict AND ADDITIONAL CHANNELS access to other channels. OFFERED BY SKY DIGITAL 1 Stargate SG-1 – Sky One HD 2 The new Sky Guide 3 Kill Bill: Vol 2 – Sky Movies HD 4 Sky News – Sky Mobile TV 9 5 Barclays Premiership – Sky Sports HD HD CHANNELS OFFERED BY SKY DIGITAL

158 4 FREE-TO-AIR TV CHANNELS ON DIGITAL SATELLITE 88 PAY PER VIEW CHANNELS ON DIGITAL SATELLITE 5 24 SUBSCRIPTION SERVICES ON DIGITAL SATELLITE 87 FREE-TO-AIR RADIO CHANNELS Note: In figures shown left: ON DIGITAL SATELLITE • has 10 channels which are counted as one channel. • Music Choice Extra (30 channels) is counted as one channel. • Sky News is broadcast free-to-air but included 3 in basic channels. • Sky Movies 1 (5 screens) and Sky Movies 2 CUSTOMER CHANNELS (4 screens) count as 9 separate premium channels.

This is based on the UK channel line-up as at March 2006 Fact Book 2006 British Sky Broadcasting Group plc 19 20 British Sky Broadcasting Group plc Fact Book 2006 24 Kiefer Sutherland returns as Jack Bauer in Day 5 of 24. This brand new series has SKY ONE’S SUCCESS IS BASED received acclaim on both sides ON GIVING OUR CUSTOMERS of the Atlantic since launch. THE BEST NEW AND EXCITING ENTERTAINMENT PROGRAMMES. OUR SHOWS INCLUDE SOME OF THE LATEST HITS FROM THE US AND THE UK, AS WELL AS LONG-STANDING FAVOURITES. WE ALWAYS STRIVE TO BRING DISTINCTIVE, HIGH QUALITY PROGRAMMING THAT HAS A BROAD APPEAL. AND WE NOW OFFER SKY ONE ENTERTAINMENT PACKAGES TO MOBILES AS WELL AS IN HD. 17 SEASONS OF THE SIMPSONS 17m UNIQUE VIEWERS A MONTH

Fact Book 2006 British Sky Broadcasting Group plc 21 1

Sky One – Audience profile Q2 2004-2005 2

38% 34% 8% Sky One

23% 36% 29% Total TV 16-34 35-54 55+

TO FIND OUT MORE GO TO THE WEB WWW.SKYONE.CO.UKWWW.SKYONE.CO.UK

Stats pack BRAINIAC: SCIENCE ABUSE WAS AWARDED BROADCAST AND TRIC AWARDS IN 2005 AND AN ARTS 1 Nip/Tuck AWARD NOMINATION FOR BEST 2 Bones DIGITAL CHANNEL PROGRAMME. 3 Sky One – Sky by mobile 4 Sky by broadband – coming soon FACT. to Sky One 5 Battlestar Galactica 6 The Simpsons SKY ONE SUCCESSFULLY 7 PR coverage of Project Catwalk 3 4 INCREASED ITS ABC1 ADULT PROFILE TO 46.7% IN 2005 COMPARED TO 45.9% IN 2004. FACT. THE HIGHEST RATED SKY ONE SHOW OF THE YEAR WAS ‘THE MATCH’ FINAL, WITH A PEAK AUDIENCE OF 2.72 MILLION 5 Selected original productions VIEWERS. FACT. for Sky One

Vroom Vroom The Match Hogfather Sport Matters Conspiracies Final Chance to Save Dream Team Private Armies Hex

22 British Sky Broadcasting Group plc Fact Book 2006 Growing in importance Here are just some of the highlights: Vroom, GETTING Sky One has some of the best names in Vroom which takes motoring into a different EVERYONE Britain as presenters, including several of league. A lively and funny programme in the the more opinionated commentators. The style of a motoring magazine, with each show TALKING investigative journalist and documentary film including stunts, test drives and a regular slot Sky One give viewers TV that gets talked about. maker, Sam Kiley, a former war correspondent featuring motoring correspondent Emma We carefully select high profile and distinctive who has worked with and The Parker Bowles. programmes from around the world, including Sunday Times for 14 years, has signed up with award-winning US and homegrown drama, us for another two years, whilst commentators The inimitable Carol Vorderman puts the reality TV, documentaries and exclusives. We such as Julie Burchill and Peaches Geldof nation’s brainpower to the test in a cryptic add to that some of the best talent on TV today. provide their own inimitable views on populist new quiz show, The Big Brain Game, which contemporary subjects. challenges two teams to a variety of unique It’s important to us that we continue to bring rounds designed by intelligence experts to the best original and long-term programming Sky One co-produces a number of series with provide an all-over cranial workout. The to our viewers. From Project Catwalk with Liz the US studios including Battlestar Galactica teams, made up of celebrities and a studio Hurley, to The Simpsons which launched its and The 4400. More recently we’ve confirmed a guest, are asked to break codes, tackle fiendish 17th season on Sky One at the end of 2005. deal with Lionsgate, in association with Nicolas number puzzles and test their cerebral speed Viewers can see new episodes of The Cage’s Saturn Films, to co-produce The Dresden in quickfire number rounds. Viewers watching Simpsons four years before any other UK Files, a two-hour pilot adapted from Jim at home can join in interactively, but be channel. The latest series includes an episode Butcher’s best-selling novels. The series will be prepared to leave your diploma and degree written by and starring comedian Ricky Gervais Academy Award® winner Nicolas Cage’s first at the door because this eight-part series is (of The Office fame) and will hit UK screens in foray into television. We also continue to lead not about what you know but about how to Spring 2006. The series will also have guest in event programming: The Match – which squeeze out natural ability. appearances by Metallica, William H. Macy, features celebrities playing top footballers Richard Dean Anderson (aka McGyver), Dennis after some gruelling training – achieved one Bones is an investigative drama about a Rodman and Michael York. of the highest audiences on multi-channel forensic anthropologist who works with an TV in 2005. FBI agent to assist on murder cases when the 6 standard methods of identifying a body are The place for talent useless. It stars David Boreanz, the former Our programme selection and featured talent Buffy and Angel . Bones debuted in is award winning. In the last year our US January and continues in 2006. programmes and talent received seven nominations at internationally recognised New developments awards. Mary Louise-Parker, from the Sky One will be bringing high quality controversial hit show, Weeds, won the best mini-series to viewers throughout 2006 actress award, for the ‘musical or comedy’ after signing a two-year deal with RHI category at the Golden Globes in 2006. Kiefer Entertainment, one of the largest producers © Twentieth Century Fox Film Corporation. Sutherland from 24 was one of five nominees of movies and mini-series for . All rights reserved. for Best Actor in the drama category and also RHI is well known for its high quality 7 picked up a Screen Actors Guild Award for his programming and talent. portrayal of Jack Bauer. We also continually have key slots in programming, such as Sky One will also be showing a world best US science fiction programme on a exclusive of Terry Pratchett’s fantasy fiction Tuesday; best crime programme on a Discworld book Hogfather. Two, two-hour Thursday, and the best entertainment/drama mini-series will show the first live action/CGI offering on a Sunday. film of the Discworld series, starring , at Christmas 2006. Introducing long-running shows Award-winning programmes Brainiac, New technologies Weeds and Rescue Me will return with a Sky One is constantly looking at new further series to Sky One in 2006. The original ways to give viewers access to Sky One. UK drama Dream Team also continues to We already have a selection of Sky One perform well as it enters its 10th season. programmes available for viewing on mobile phones and we will be one of the Identifying top-rating shows first to show a selection in HD as well. We’ll Sky One will feature some of the best in also be launching an online entertainment US and UK programming throughout 2006. package in 2006 via Sky by broadband.

Fact Book 2006 British Sky Broadcasting Group plc 23 24 British Sky Broadcasting Group plc Fact Book 2006 UEFA Champions League, live Chelsea vs. Liverpool. Just one of eight live Champions League matches shown on a single night. SKY SPORTS IS A LEADER IN SPORTS VIEWING, OFFERING QUALITY LIVE TV COVERAGE THROUGHOUT THE YEAR. WE BRING DOMESTIC AND INTERNATIONAL FIXTURES IN A VARIETY OF SPORTS, EXCLUSIVELY LIVE, AND STRIVE TO GIVE OUR VIEWERS THE WIDEST RANGE OF SPORTING EVENTS POSSIBLE. SELECTED SPORTS CLIPS CAN ALSO BE ACCESSED IN A NUMBER OF WAYS, INCLUDING LIVE TO MOBILE PHONES AND VIA BROADBAND. 5 DEDICATED SPORTS CHANNELS, OFFERING SPORT EVERY MINUTE OF THE YEAR 1,000+ SKY SPORTS STAGES OVER 1,000 OUTSIDE BROADCASTS PER YEAR

Fact Book 2006 British Sky Broadcasting Group plc 25 It’s live Rugby, England’s Autumn international and In 2005, Sky Sports offered over 400 live Guinness Premiership matches exclusively football matches, 111 live rugby league live until the end of season 2009-10; matches, 158 live rugby union matches, – From the ERC, the Heineken Cup, European 90 golf tournaments, 98 days of tennis and rugby’s major club competition until the end 196 days of cricket – all live. In addition we of season 2009-10; had live motorsports, live equestrianism, live – From UEFA, live coverage of the UEFA netball, hockey and even -pin bowling. Champions League until the close of season 2008-09; We show quality live sport throughout the year – The 32nd Americas Cup, the most prestigious and sports such as cricket, golf and rugby prize in yachting, exclusively live. union are regularly seen every month. 1 Sport for all In 2005 Sky Sports offered over 100 different sports, including equestrianism, sailing, netball, squash and ten-pin bowling in Sky Sports total hours broadcast 1995-2005 addition to all the mainstream sports. It’s not just the upper levels of sport that are 2005 39,835 shown. There’s under-19 international Test 2004 38,375 cricket, within our live football line-up is the 2003 36,432 schoolboy Victory Shield and complementing 2002 33,412 the internationals, European and domestic 2001 33,337 rugby union and Under-19 internationals. Pioneering Sky Sports has been fundamental in changing 2000 31,847 A range of support programmes and special the way sport is seen, bringing dedicated 1999 29,188 features encourage our viewers not just to channels, new production techniques, 1998 22,232 watch, but to take part or adopt a new sport. interactive programming, widescreen 1997 16,248 images and Surround Sound to sports 1996 12,011 Women’s internationals in football and cricket programming. 1995 9,530 are also shown live. And in 2006 High Definition TV will transform Expert analysis the viewing experience. From launch, we’ll TO FIND OUT MORE GO TO THE WEB We’ve got some of the biggest names in have Live Barclays Premiership football, WWW.SKYSPORTS.COM sporting talent giving their views on their Guinness Premiership rugby union and game. From football stars like Jamie Redknapp England’s home cricket Tests and One-Day Stats pack and Andy Gray to rugby league World Cup Internationals, all shown in HD. winner Mike Stephenson, and former England SKY SPORTS NOW SHOWS NEARLY and British Lions player Stuart Barnes plus five Accessible 40,000 HOURS OF SPORT A YEAR. former England cricket captains, including We’re now bringing Sky Sports content to our COMPARED WITH ONLY 2,200 David Gower, Mike Atherton and Ian Botham. customers in a number of different ways – on They know their sport inside out, have played TV, online, via mobile and through broadband. HOURS OF SPORT PER YEAR at the highest level and can uniquely explain AVAILABLE ON TERRESTRIAL TV what’s happening in the game. Skysports.com is the UK’s most popular IN 1989. FACT. commercial sports website. Sky by broadband The home of great sport lets our customers download a choice of over Sky Sports is more than just football. In 2006 1,000 Sky Sports video clips, including SKY SPORTS FOOTBALL AUDIENCE we’ll be covering some of the best sporting highlights of every Barclays Premiership and IS 20% MORE LIKELY TO BE events, including Europe’s defence of the UEFA Champions League match. And from UNDER 55 AND 15% MORE Ryder Cup and England’s defence of the Ashes. season 2006-07 UEFA Champions League LIKELY TO BE ABC1 THAN THE matches will be streamed live. Sky by mobile Sports rights we’ve agreed recently include: offers news stories and clips from Sky Sports; TERRESTRIAL AUDIENCE. FACT. – From the England and Wales Cricket Board, plus scores, fixtures, results and standings. all international and county cricket played Sky Sports now provides content to the major WAS THE at home, exclusively live from 2006 until UK and Irish mobile operators and web MOST POPULAR CHANNEL ON SKY 2009 inclusive; streaming technologies for a number of MOBILE TV. FACT. – From the Rugby Football Union and Premier football clubs.

26 British Sky Broadcasting Group plc Fact Book 2006 CHANGING THE FACE 5 OF SPORT OVER THE LAST 15 YEARS Since our launch 15 years ago, Sky Sports has changed the way people in the UK and Ireland view sport. For example, in 1989 there were 2,200 hours of sport on terrestrial TV. In 2005 Sky Sports alone broadcast nearly 40,000 hours.

Viewers have now come to expect to see their sport live and watch it in-depth. We aim to bring the audience ever closer to an event and its stars and have helped to develop new technology to do this.

We were first to show live interactive football, first to offer simultaneous live coverage of matches, and first with technologies such as virtual graphics, steadi-cams and ultra slow motion. And now we offer sports content by 6 mobile or broadband. It’s a long way from the occasional live event or late-night highlights that used to be offered before multi-channel TV.

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1 David Gower – Live cricket 2 and Helen Chamberlain – Soccer AM 3 Equestrian – Sky Sports 4 Champions League – 5 England’s One-Day Internationals – Sky Sports HD 6 Colin Montgomerie – Ryder Cup 7 8 3 7 Sky Sports – Sky by mobile 8 Sky Sports – Sky by broadband

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Fact Book 2006 British Sky Broadcasting Group plc 27 28 British Sky Broadcasting Group plc Fact Book 2006 Spider-Man 2 Toby Maguire’s return as the webbed-wonder in Spider-Man 2 was one of the best received sequels of all time – and one of the top ten most popular films on Sky in 2005.

A PASSION FOR MOVIES IS WHAT DRIVES US. WE DON’T JUST BRING FILMS TO OUR VIEWERS, BUT EXCLUSIVE STUDIO CONTENT, INTERVIEWS AND MOVIE FIRSTS, AS WELL AS LOTS OF DIFFERENT WAYS TO VIEW MOVIES AS WELL. SKY MOVIES IS NOW OFFERED THROUGH TV, MOBILE PHONE OR BROADBAND WITH THE LATEST MOVIE UPDATES AVAILABLE ONLINE. 5m AROUND 5 MILLION CUSTOMERS SUBSCRIBE TO SKY MOVIES 500 AROUND 500 MOVIE TITLES AVAILABLE ON BROADBAND

Fact Book 2006 British Sky Broadcasting Group plc 29 Choice, quality and convenience SCREENING THE At Sky Movies we love film and are committed BEST, FIRST to bringing the broadest range of the very best movies to Sky viewers. We show over Sky’s deals with Hollywood’s major studios 2,000 different titles each year and around enable us to give Sky Movies’ subscribers the 90% of the top 100 theatrical films. Alongside best box office hits and exclusive programming the movies themselves, there’s a good and interviews. helping of movie chat, analysis, interviews and behind-the-scenes exclusives. There are Major events planned for 2006 include the also once in a opportunities open to exclusive broadcast of all six Star Wars all our viewers: like competitions to world movies back-to-back. We will be the first premieres and tickets to be a part of the UK broadcaster ever to do this. The launch 78th Annual Academy Awards® in the US – of the season coincides with the start of the the most prestigious and influential film Pay TV window for Star Wars: Episode III – industry event, which is exclusively broadcast Revenge of the Sith. by Sky in the UK and Ireland.

Sky Movies and Sky’s subscription movie offering is 12 channels: Sky Movies 1 to 10 and Sky Cinema 1 and 2. We’ve also created High Sky Movies – Audience profile Definition versions of Sky Movies 9 and 10 in Q2 2004-2005 preparation for the launch of Sky HD in 2006. SKY BOX OFFICE IS ONE OF THE Sky Movies shows the whole range of recent WORLD’S LARGEST PAY PER 31% 40% 11% movies – from Hollywood blockbusters to VIEW SERVICES. WE’RE IN Sky Movies smaller British and independent films. Sky Cinema’s two screens showcase classic and OVER 8 MILLION HOMES. FACT. iconic movies from across the , 23% 36% 29% alongside premieres of major World 1 Total TV Cinema titles. 16-34 35-54 55+ We are always looking at ways of guiding our viewers to find the movie to match their WWW.SKYONE.CO.UKTO FIND OUT MORE GO TO THE WEB mood. For example, at the end of 2005 we WWW.SKYMOVIES.COM began to schedule all primetime Sky Movies films at either 8pm or 9pm every night.

Sky Box Office Sky Box Office shows up to 200 films a 2 year including the recent top hits from UK Stats pack cinemas. The Box Office button on the Sky remote gives viewers a guide to movies WE’RE THE FIRST UK and events that customers can select from. BROADCASTER TO UNVEIL A The selected movie is then added to the BROADBAND SERVICE THAT customer’s next monthly bill. ALLOWS VIEWERS TO DOWNLOAD First with the big pictures FULL LENGTH FILMS LEGALLY ON We do more than just premiere movies; we 3 THEIR HOME PC. FACT. make it an experience to remember with exclusive programming and interviews. SKY MOVIES SCREENS OVER For example, in July 2005 we presented a Sky Networks ‘Wonkavision’ event to 450 DIFFERENT FILMS EVERY coincide with the release of Charlie and WEEK ACROSS ITS 12 MULTIPLEX the Chocolate Factory. We had an SCREENS, OFFERING exclusive half-hour ‘Charlie and the UNRIVALLED CHOICE AND Chocolate Factory Special’ and related CONVENIENT VIEWING. FACT. programmes across Sky channels. Sky Movies top ten films of 2005 1. Bruce Almighty 2. The Day After Tomorrow 3. Shrek 2 4. The League of Extraordinary Gentlemen 5. Lara Croft Tomb Raider: The Cradle of Life 6. Pirates of the Caribbean 7. Bad Boys II 8. Troy 9. SWAT 10. Spider-Man 2

30 British Sky Broadcasting Group plc Fact Book 2006 Sky Movies was also given exclusive access 52 3 to behind-the-scenes footage of life on the sugar-coated set and showed Sky Family Premieres of the film around the country. We even included prizes for the family with a chance to win a family holiday to , the home of chocolate, by answering some simple questions via their remote.

Stand by for more ‘theatrical release’ partnerships in 2006, as well as major exclusives on Sky Movies, such as our Star Wars season in August 2006.

Movie talent We also regularly have talent from across the film world appearing on Sky’s movie channels. During 2006, expect to see names of the same calibre as our 2005 hosts, which included US film director, Spike Lee, and 4 UK director Danny Boyle, who directed Trainspotting and The Beach. We’ll also be 6 continuing our successful ‘…On Camera’ series which last year included Julie Andrews and Jack Black – where we get up close and personal with major Hollywood talent in front of a live studio audience.

New technologies In January this year, we launched two new major services to give Sky customers even more value, at no extra cost. Sky Movies can now be accessed through a mobile phone or via broadband. The mobile service enables customers to watch an hour of film reviews, cinema news and trailers from the US and the UK on their mobile. Sky by broadband allows Sky Movies’ customers, for the first time in the UK, to legally download hundreds of movies onto their , including major titles such as Spider-Man 2 and The Day After Tomorrow. Over time, we plan to include 1 Lara Croft Tomb Raider: The Cradle of Life 2 Bruce Almighty over 1,000 titles from the Sky Movies 3 Bad Boys II catalogue – and all for free to Sky 4 Jack Black ‘...On Camera’ Movies’ subscribers. 5 DodgeBall – Sky Movies HD 7 8 6 Layer Cake – Sky Movies 7 Sky Movies – Sky by broadband These services, plus our superb existing 8 Sky Movies – Sky by mobile interactive and online services, ensure that Sky Movies is available however and whenever our customers choose to access us. The launch of Sky HD is also great news for Sky Movie audiences. With many of our movies being broadcast with Dolby Digital 5.1 Surround Sound it’ll be more like being at the cinema than in your own home.

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Fact Book 2006 British Sky Broadcasting Group plc 31 32 British Sky Broadcasting Group plc Fact Book 2006 New studios Sky News brand new studios based in West . SKY NEWS’ STRATEGY FOR SUCCESS IS TO BRING THE NEWS FIRST TO AUDIENCES AROUND THE WORLD, WHEREVER THEY MAY BE. THIS REQUIRES SPEED, ACCURACY, THE LATEST TECHNOLOGY AND OUTSTANDING REPORTERS AND PRESENTERS. WE STAY CLOSE TO OUR AUDIENCE THROUGH INTERACTIVE NEWS UPDATES, AS WELL AS MOBILE, MP3 AND BROADBAND DELIVERY. 400 DEDICATED STAFF WORLDWIDE 150,000 HOURS OF UP-TO-THE-MINUTE GLOBAL NEWS COVERAGE SINCE 1989

Fact Book 2006 British Sky Broadcasting Group plc 33 1

Sky News – Audience profile Q2 2004-2005 2

15% 45% 36% Sky News

23% 36% 29% Total TV 16-34 35-54 55+

TO FIND OUT MORE GO TO THE WEB WWW.SKY.COM/NEWS

Stats pack SKY NEWS REACHES OVER 8 MILLION PEOPLE EACH MONTH. FACT.

AVAILABLE TO AROUND 98 1 James Rubin, , Francis Wilson, Eamonn Holmes, Julie MILLION PEOPLE IN 36 COUNTRIES Etchingham, Adam Boulton, ACROSS EUROPE. FACT. Jeremy Thompson 2 Jeremy Thompson reporting from 3 4 Buncefield, Hemel Hempstead SKY NEWS LAUNCHED THE UK’S 3 Sky News – Sky Mobile TV 4 Sky.com/news FIRST NEWS VIDEO PODCASTING 5 David Chater, now Sky News’ Africa Correspondent, reporting from Iraq SERVICE IN JANUARY 2006. FACT. during the Gulf War 6 Sky News Active SKY NEWS BROADCAST THE FIRST LIVE TRANSCRIPT OF A VERDICT IN UK CRIMINAL PROCEEDINGS, FEBRUARY 2006. FACT.

34 British Sky Broadcasting Group plc Fact Book 2006 AN INTERNATIONAL Sky News is the UK’s pioneering 24-hour news stories with a high human interest content; Live channel. For the last 10 years we’ve been at Five, with RTS News Presenter of The Year PERSPECTIVE winning awards for our news coverage. We Jeremy Thompson, brings viewers a fast-paced Sky News covers breaking news whenever were the ’s (RTS) news digest of the day’s events; at 7pm Julie and wherever it happens. We work around channel of the year for four years running and Etchingham and her dedicated team of the clock to bring the news first from our have won two BAFTAs. In 2006, Jeremy correspondents deliver original journalism on reporters and correspondents who are Thompson was named the RTS News Presenter Sky News’ flagship evening show, The Sky stationed all over the world, from Brussels of The Year and Sky News won the innovation Report, and James Rubin, the former US Chief to Beijing. category for its the Asian tsunami Message Foreign Affairs spokesman under President Home Ticker. We’re watched by over 8.5 million Clinton, presents the international news show, It’s important that we constantly invest in people each month, and regularly outperform World News Tonight. At the weekend, Sky’s technology to increase our live capacity. Our BBC News 24 on major breaking stories. Most highly respected Political Editor, Adam Boulton, correspondents have access to a fleet of newsrooms turn to us for breaking news. presents an expanded version of his long- satellite trucks; smaller, portable flyaway running Sunday morning flagship, Sunday Live. dishes that can be put on planes as baggage 17 years of breaking news and set up within hours of arriving on location; Part of Sky News’ success is our reputation for Exclusive interviews and live wire, which enables us to go live from our fleetness of foot. Our ability to be the first We also pride ourselves on bringing high anywhere in the world via satellite phones. with the news was demonstrated by our 2005 profile interviewees to the newsroom. In 2005 We also have alliances with major broadcasters coverage. It was an extraordinary year for we had interviews with British Prime Minister, around the world to ensure we’re covering the news with big changes on both domestic and Tony Blair, the Presidents of Pakistan and breaking news first. international fronts. We were there covering Uganda, the Deputy Prime Minister of Israel world news events, from the Asian tsunami and Condoleezza Rice, among many others. and the hurricanes in the US, to the big As 2005 drew to a close, Sky News hosted domestic news: Charles and Camilla’s wedding, The Crunch Debate between Conservative the General Election, London’s terrorist attacks, leadership contenders David Cameron and the Conservative and Lib Dem leadership David Davis, and, in 2006, was the only channel battles, the Buncefield explosion and the to broadcast a debate between the four Lib England cricket team winning back the Ashes. Dem leadership candidates. 2005 was also a year for farewells with the death of the Pope and sporting hero George New technologies Best. The start of 2006 also saw Sky News Our media strategy is to provide customers with taking to the skies in the SkyCopter to cover flexible and convenient ways to listen, watch the attempted rescue of the Thames whale. and participate with Sky News. In January this 5 This year we also reached our first anniversary year we launched the UK’s first ever news of providing news to Five. video podcasting service. People can now download Sky News video directly to their MP3 Sky News makeover player from sky.com/news. The service currently In 2005 Sky News introduced a new look when consists of a seven-day and an it began broadcasting from the state-of-the-art insight into the political week ahead from Sky News Centre in West London and Sky’s Political Editor Adam Boulton. People introduced a new programming schedule can also interact with presenters, such as and presenter line up. Adam Boulton and Jeremy Thompson via their blogs or Julie Etchingham’s SkyMail. Our new schedule features dedicated strands for key presenters, helping us to respond to Sky News Active was the world’s first interactive 6 audience demands at different times of the television news service and includes eight day, while all the time retaining our ability to screens. Sky News interactive has been break news first. expanded to handle new services including broadband, online and mobile. Talent We provide ongoing comprehensive analysis of Of the channels on Sky Mobile TV, Sky News all the major events, and our correspondents is regularly within the top five most watched. around the world cover news as it unfolds. The We’ll soon be using new encoding equipment face of British breakfast news, Eamonn Holmes, to send clips in various formats for different and Lorna Dunkley, kick off the day with the technologies, all at the touch of a button. We agenda-setting ‘Sunrise’ from 6am; at noon think these innovations will help us reach an Kay Burley fronts Lunchtime Live, focusing on even wider customer base. Over the past 17 years, Sky News has covered these defining events: Fall of communism in Eastern Europe Release of Nelson Mandela Trial of OJ Simpson Britain’s 1997 General Election Death of Princess Diana September 11 terrorist attacks Iraq war 2003 Indian Ocean tsunami disaster London’s terrorist attacks

Fact Book 2006 British Sky Broadcasting Group plc 35 Balancing our business needs improvements in school attendance, Listening to the opinions and ideas of people punctuality, behaviour and personal inside and outside Sky is important to us. development and our aim is make it available It helps us make sure we consider the issues to one in seven secondary schools in the UK. that matter. We engage with our customers, 05 Sky people, communities, suppliers, opinion Sky has been an active partner in the formers and investors to balance our business appointment of double Olympic champion activities with their expectations. Dame Kelly Holmes as the first ‘National CORPORATE RESPONSIBILITY School Sport Champion’. As part of this PART OF OUR EVERYDAY Sky people government initiative, Dame Kelly will visit Our values – tuned in, irrepressible, inviting schools and sports events to help inspire BUSINESS and fun – encompass what Sky stands for and and motivate young people to take up sport. play an important role in inspiring our people. In the past year we’ve taken some big steps We actively support the arts through ongoing forward in corporate responsibility (CR). Our partnerships with the English National values guide us and focus our aspirations. Opera and the English National Ballet. We’ve also launched a £1 million sponsorship with CR is part of our business, with everyone the National Trust and have a three-year at Sky helping to deliver our commitments. partnership with the Chicken Shed Theatre Sky’s Corporate Responsibility Steering Group Company. ensures that our executive team guides our CR direction. The Steering Group includes Sky people can also get involved through , our Chief Executive, and the employee scheme ‘Make a Difference’, £5m+ is chaired by Gail Rebuck, an independent giving staff 16 hours’ paid leave to undertake non-executive director. The CR Taskforce and volunteering and matching donations from £5,154,918 INVESTED FROM operational teams at Sky help turn decisions both fundraising and payroll giving. JULY 2004 TO JUNE 2005 IN A into action and ensure Sky people are involved VARIETY OF AREAS INCLUDING and informed. Environment YOUNG PEOPLE, ARTS AND We are not only committed to reducing our * Customers own environmental impacts but also finding CULTURE. FACT. Throughout 2005 we focused on some specific ways of using our unique skills and influence issues that were raised by our customers. to help others improve the global environment. FIND OUT ABOUT CORPORATE One of those was giving parents more Sky-owned sites in England are all powered by RESPONSIBILITY AT SKY control over the programmes their children green electricity and, between July 2004 and WWW.SKY.COM/RESPONSIBILITIES watch on television. June 2005, we reduced carbon dioxide emissions from our sites by 47%. In response, we’ve improved our parental control technology. For example, parents can We need to keep our people informed on how now limit access to any channel either all of they can improve the environment and work COMMUNITY CONTRIBUTIONS the time or after 8pm. They can also remove towards some common goals, like reducing adult channels from the electronic Sky Guide our landfill waste to 50% of 2003 levels by Contribution Contribution and use a PIN to protect programmes they’ve 2007. We’ve introduced facilities to help people by type by subject recorded on their Sky+ box. recycle and reuse waste, including paper, cups and plastic, and we recycle thousands of CDs We’ve also made it easier for disabled people and videos through a scheme we launched in to have greater access to the entertainment we 2005. Our intranet site, ‘Green Sky Thinking’, offer through our subtitling, signing and audio gives people at Sky information on what descriptions across our programmes. they can do to help limit their impact on the environment, as well as information on our Community targets and performance. Our schools initiative, Living for Sport, inspires Time 3% Young people 55% young people by developing confidence and We’ve also made progress in reducing In-kind 12% Arts and culture 17% leadership skills in teenagers who are the amount of power that set-top boxes Cash 74% Other 28% (including struggling at school. We work with the use in homes. Sky has signed up to the Management costs 11% disability issues Youth Sport Trust and co-fund the initiative European Commission’s voluntary Code and community with the Department for Education and Skills of Conduct on Energy Efficiency of Digital broadcasting) (DfES). Living for Sport has achieved real TV Systems.

Sky is a member of the FTSE4Good Index, the Dow Jones Sustainability Index and the Business in the Community (BITC) Index of Top 100 Companies that Count.

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36 British Sky Broadcasting Group plc Fact Book 2006 * Total of £5,154,918 includes cash, time, in-kind donations and management costs STATS AND FACTS 3

SKY IS THE ONLY BROADCASTER IN THE WORLD TO BE INCLUDED IN THE GLOBAL 100 MOST SUSTAINABLE COMPANIES INDEX. FACT. MORE THAN SIX OUT OF TEN YOUNG PEOPLE (66%) SHOW IMPROVED BEHAVIOUR WHEN TAKING PART IN LIVING FOR SPORT. FACT. 3 NEARLY EIGHT OUT OF TEN TEACHERS (78%) FEEL THAT

LIVING FOR SPORT HAS 4 BENEFITED THEIR STUDENTS. FACT.

ENERGY CONSUMPTION KWh/Full time equivalent employees

9,710 9,787 10,341 2003 Calendar year (89,507,199*) 2003-04 Financial year (92,973,015*) 2004-05 Financial year (102,971,451*) * Total KWh

CARBON DIOXIDE EMISSIONS Tonnes/Full time equivalent employees

1 Sky’s third Corporate Responsibility Review 5 4.5 3.84 3.07 was published in September 2005 and is 2003 Calendar year (41,477*) available online 2 Our accessibility website is available at 2003-04 Financial year (36,491*) sky.com/accessibility 2004-05 Financial year (30,545*) 3 Launch of Kelly Holmes’ role as the first * Total tonnes National School Sport Champion, supported by Sky 4 Launch of the third year of Living for Sport at Twickenham SUBTITLING MONTHLY AVERAGES 5 Sky Guide, highlighting programmes 2004-2005 with audio description

60% Sky One 80% Sky News 18% Sky Sports 18% Sky Sports News 40% Sky Movies 100% Sky Box Office 15%

Fact Book 2006 British Sky Broadcasting Group plc 37 Stats pack 439 million pages online and 12.2 million monthly users. The portal includes the hugely SKY MEDIA IS THE LARGEST successful skysports.com, which is the largest SALES HOUSE IN THE WORLD commercial sports website in the UK. Our 06 REPRESENTING 51 CHANNELS portfolio of websites enable advertisers to reach their target audience across one or AND SIX WEBSITES. FACT. many sites through different forms of online advertising. SKY MEDIA IN AN AVERAGE MONTH, SKY INTEGRATED ADVERTISING Insights MOVIES REACHES 850,000 MORE Sky Media invests heavily in understanding CAMPAIGNS ARE THE FUTURE INDIVIDUALS THAN THOSE the TV and Online advertising marketplaces. AND SKY IS LEADING THE WAY WHO GO TO THE CINEMA. FACT. The insights derived help the advertising community get the very most from our IN AN AVERAGE MONTH, communication opportunities. SKYSPORTS.COM ATTRACTS 6.5 SkyView MILLION USERS. THAT’S GREATER Sky’s new audience panel of 20,000 Sky THAN THE DAILY SALES OF THE digital homes is a truly unique research tool, combining viewing behaviour with actual . FACT. brand purchasing data. SkyView is the Sky Media is the advertising sales group for UK’s largest single-source viewing and all of the Sky channels and websites, as well purchasing panel. as a host of channels not owned by Sky. Our portfolio currently stands at over 50 channels. The 20,000 strong panel has been recruited We deliver all kinds of advertising across these by TNS. Existing TNS consumer panellists channels, from conventional spot and have also been signed up to the SkyView sponsorships to highly involving interactive panel – so we can look at actual buyers across campaigns and online advertising. most product categories. There are currently around 5,000 TNS Worldpanel members who Interactive are on the SkyView panel (this is likely to Interactive advertising went from strength increase as the TNS panel grows by a further FIND OUT ABOUT SKY MEDIA to strength throughout 2005. All the major 25% by February 2007). WWW.SKYMEDIA.CO.UK broadcasters now run interactive TV commercials that link to Sky sites. Interactivity TV viewing for each home is constantly works for many brands by adding a stronger monitored and purchasing data is continuously brand message and a means to measure recorded by TNS Worldpanel. As well as response. 70% of our advertisers come back being able to analyse entire product sectors for more. and sub-sectors, there are currently over 50,000 potential FMCG brand definitions also Sky Pub Sports available via Worldpanel. Product usage in Sky Sports is shown in nearly 40,000 other categories is also captured via an annual commercial premises, including pubs, clubs, questionnaire. Examples of other categories hotels, sports grounds and leisure centres. covered by SkyView include holidays and It’s a great way of targeting groups of young, travel, cars, finance, entertainment, technology upmarket viewers in a social environment. and hobbies. MAJOR ADVERTISERS 2004-2005 Sponsorship SkyView can bring significant benefits for Programme sponsorship is a good way for a advertisers. The viewing data can be used to Key Spot Advertisers Key Interactive brand to raise or maintain its profile through effectively target buyers of specific brands by BT Advertisers association with the quality entertainment identifying when they are most likely to view Procter & Gamble Walt Disney that Sky offers. We have over 100 sponsored commercial TV. Unilever Adidas programmes across our channel portfolio. Volkswagen COI SkyView can also help advertisers investigate Daimler Chrysler Online the effectiveness of TV advertising and help Key Sponsors The sky.com portal is the largest online answer key questions concerning the financial Ford Key Text Advertisers commercial publisher in the UK, with return on media investment. Royal Bank of Camelot Scotland Chelsea Building Panasonic Society Domino’s NHS Direct TUI Group Key Pub Advertisers Guinness Key Online Advertisers Nike Vauxhall American Express O2 UIP Mazda

38 British Sky Broadcasting Group plc Fact Book 2006 FORD – MAKING GOOD USE OF OUR INTEGRATED OFFERING

Ford have been proud sponsors of Sky’s coverage of Premiership football since the league’s inception in 1992. But more than simply broadcast sponsorship, the deal has continued to evolve and develop into a real partnership. It has expanded to include text, online, interactive TV, 3 broadband and most recently mobile – a truly integrated approach.

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CASE STUDY: THE BOURNE SUPREMACY 3 Sky Media was instrumental in making the release of The Bourne Supremacy in 2005 an even bigger hit than its prequel. The aim was to make it the No.1 film on its opening weekend by using an array of different communication techniques across a range of Sky Media channels. We succeeded. Box Office takings were 47% higher than the prequel and the film quickly reached blockbuster status and became the No.1 film on its opening weekend.

1 Barclays Premiership on air sponsorship 2 Interactive, at the press of a red button 3 Ford sponsorship on Sky Mobile TV

Fact Book 2006 British Sky Broadcasting Group plc 39 Stats pack fans joined in by voting, emailing or entering competitions. 60% OF SKY CUSTOMERS ACCESSED SKY INTERACTIVE Sky Active is the area where our customers 07 SERVICES LAST MONTH. FACT. can find out more about the range of products and services available from Sky. In addition, OUR INTERACTIVE PORTALS, Sky Active brings together all of our interactive SKY NETWORKED MEDIA INCLUDING SKY ACTIVE, SKY content propositions. These include Sky News AN EXCITING AND RAPIDLY Active, Sky Movies Active, a 24/7 destination for GAMESTAR AND SKY VEGAS, Sky Media’s interactive advertisers and a range GROWING AREA OF SKY’S ARE VISITED BY OVER ONE of commercial opportunities for third parties BUSINESS WHICH INCLUDES MILLION INDIVIDUALS EACH who would like to extend their presence on Sky INTERACTIVE TV, ONLINE, WEEK. FACT. through interactivity. BROADBAND AND MOBILE Sky Gamestar CONTENT OVER 12 MILLION UNIQUE Sky Gamestar is an interactive TV games USERS CREATE OVER 430 portal for families and is played by over MILLION PAGE IMPRESSIONS 750,000 individuals every week. It is constantly introducing new games and prizes to win. ON SKY WEBSITES EACH Games range from classics like Battleships MONTH. FACT. and Connect 4 to new games from the major brands, including Disney, In February we realigned our business to and Hasbro. create an enlarged interactive team. This team brings together all Sky’s content on Cartoon Network games have been played interactive TV, online and mobile platforms. over a million times since launch. Hasbro’s Monopoly has had a quarter of a million The changes give us an opportunity to work plays in its first four months. together more effectively to create greater value for customers. We are able to take content across multiple platforms and also Sky Text is the digital text service for all Sky expand into adjacent areas of business. channels (except Sky Box Office channels) and FIND OUT ABOUT NETWORKED MEDIA can be accessed 24/7 by pressing the text WWW.SKY.COM Our interactive digital platform already button on your Sky remote. offers some of the greatest variety, sophistication and number of interactive It has hundreds of constantly updated services available anywhere in the world. information pages showing the latest news, Our viewers can stay up-to-date with the sports stories, fixtures and results, local and latest gossip, place a , play games, national weather, lottery results, stocks and vote, learn, shop, chat, date, text and shares, late availability holidays and TV much more while watching Sky. programme information.

Enhanced TV Sky Vegas ETV provides interactive enhancements to Sky Vegas allows customers to use their programmes on all Sky channels, including TVs to experience the thrills of casino-style Sky One, Sky Two, Sky Movies, Sky Travel, games like roulette, Poker Keno and Slots 24 Sky News and Sky Sports. hours a day. So far over 400,000 people have played these hugely popular games including The Match was one of the most successful the massive Elvis video slot game. Players can ETV campaigns in 2005. This hugely stake from as little as 5p and aim for jackpots popular football reality show was made of up to £1 million. even better with an interactive TV application. Fans of the show could receive updates Sky Vegas Live is a presenter-led live TV from the training camps and vote every channel, featuring Super Keno and Poker Keno day to save their favourite football celebrities Live games. Viewers can play to win up to from relegation. Hundreds of thousands of £500,000. CASE STUDY: SMIRNOFF We linked up with Diageo to create the ‘triple distilled’ campaign for their vodka brand Smirnoff. The Sky Interactive spot promoted the triple distillation process used to create Smirnoff vodka. Research showed that 60% of respondents thought the unbranded element was intriguing and that “Smirnoff is the best vodka you can buy”.

40 British Sky Broadcasting Group plc Fact Book 2006 Sky Bet Sky Bet is a fully fledged betting service available via interactive TV, the internet and . Nearly all live sport is priced up, so that people can enhance their viewing entertainment with a bet.

Sky Bet Live is a dedicated service including easy-to-bet interactivity as well as special betting commentary on select Premiership football matches.

Sky Vegas and Sky Bet combined will generate over £50 million of gross win in 2006-2007.

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CASE STUDY: SKY NEWS ACTIVE CASE STUDY: NOKIA also a competition for two people to win a luxury Sky News is renowned for delivering breaking Nokia N Series ran an interactive TV campaign safari to Africa. The campaign was promoted both news around the UK and the globe. By pressing in November 2005, using the interactive site to by a press campaign and from within the Sky the red button, viewers at home can extend showcase Nokia’s new handset range. The site Active site. their viewing experience of the channel into used video, audio and clever animation to an interactive application offering a variety of highlight the capabilities of the N series, which video content including Showbiz, Weather and include 3G video calling capabilities, advance Top Stories. viewing camera phone and FM radio. There was

1 Sky Gamestar’s front screen from which a range of games can be played 2 Elvis Top 20, launched on Sky Vegas

Fact Book 2006 British Sky Broadcasting Group plc 41 Broadband (internet access) A type of transmission which offers much A faster internet-based communications Analogue than an old fashioned dial up connection. An analogue signal is the traditional way of This allows many broadband customers 08 broadcasting TV and radio. It may have a to enjoy a much wider range of video lower picture quality than digital and is more content and make affordable telephone susceptible to interference. Analogue TV calls via the internet. GLOSSARY services typically offer fewer channels and HERE ARE THE JARGON less scope for interactivity than digital TV. BUSTING EXPLANATIONS Artsworld FOR TERMS USED IN THE Artsworld, the arts channel from Sky, offers C SECTOR a distinctive mix of classical music, opera, Cable TV dance, jazz, architecture, film, design, drama Digital cable is received via an and literature. Recent highlights include The underground cable and a set-top box. Art of Henry Moore, a live New Year’s Eve Mozart gala from Berlin conducted by Sir Channels Simon Rattle, a Johnny Cash Night celebrating Sky Channels his life and music, and Robert Altman Directs Television channels wholly owned by at The Old Vic celebrating their recent Sky .e. the Sky Basic Channels and the production of Resurrection Blues. Sky Premium Channels.

Artsworld has been available to millions Sky Basic Channels of Sky digital homes since September 2005 Sky One as part of the Style and Culture mix of Sky Two channels. In 2006, Artsworld will broadcast Sky Three in HD alongside the current channel and Sky News will be available as part of the Sky HD Sky Travel channel line up. Sky Travel +1 Sky Travel Shop Aspect Ratio Sky Travel Extra The ratio of the width to height of a TV Sky Vegas Live screen. 4:3, was the norm until the nineties. Sky Sports News 16:9, otherwise known as widescreen, which Bliss is more popular now, is the format used by HD TV. Flaunt Artsworld OVER 530 CHANNELS TO CHOOSE FROM. FACT. Sky Premium and Bonus Channels The Sky Premium and Bonus Channels B and additional services: BARB Sky Movies 1 (5 screens) The acronym for Broadcasters Audience Sky Movies 2 (5 screens) Research Board, an organisation that Sky Cinema 1 & 2 compiles ratings figures for television shows Sky Sports 1, 2 & 3 in the UK. Sky Sports Xtra

Sky Distributed Channels Television channels owned and operated by third parties, retailed by Sky to Direct-to-Home customers as part of its Pay TV packages.

Channel line-up NIP/TUCK As at March 2006 SKY ONE 121 Basic channels offered by Sky digital Adventure One Artsworld Animal Planet Animal Planet +1 At The Races Bliss Bloomberg Boomerang

42 British Sky Broadcasting Group plc Fact Book 2006 UKTV Style+ Jetix +1 UKTV Style Gardens KISS UKTV People Kerrang! UKTV People +1 LIVINGtv VH1 LIVINGtv +1 VH2 LIVINGtv2 VH1 Classic Magic Men and Motors 24 MTV Premium, à la carte, bonus and additional MTV Hits channels offered by Sky digital MTV 2 Chelsea TV MTV Base Disney Cinemagic MTV Dance Disney Cinemagic +1 Music Choice (10 channels) Film Four National Geographic Channel Film Four +1 National Geographic Channel +1 FilmFourWeekly Nick Jr. Music Choice Extra (30 channels) Nickelodeon MUTV Nick Replay Sky Cinema 1 Nick Toons TV Sky Cinema 2 Paramount Sky Movies 1-9 Paramount +1 Sky Sports 1-3 SWAN LAKE ILLUSIONS Paramount Comedy 2 Sky Sports Xtra ARTSWORLD HD Player LEAGUE OF EXTRAORDINARY GENTLEMEN 9 SKY MOVIES HD Q HD channels offered by Sky digital RHI Entertainment (Available in the first half of 2006) Sci-Fi Sky One HD Scuzz Sky Sports HD Sky News Sky Movies HD x 2 Sky One Sky Box Office HD x 2 Sky Two Artsworld HD Sky Three Discovery HD Sky Sports News National Geographic Channel HD Sky Travel Shop Sky Vegas Live 158 Smash Hits Free-to-air TV channels on Bravo +1 STAR News digital satellite Cartoon Network STAR Plus Cartoon Network Plus Sky Travel 88 Challenge Sky Travel +1 Pay Per View (PPV) channels Challenge +1 Sky Travel Extra on digital satellite CNBC TCM 56 Sky Box Office screens The Biography Channel 7 18 Plus Movies Discovery Channel +1 The Box 8 Red Hot adult channels Discovery Civilisation The History Channel 14 other PPV channels Discovery Health The Hits 3 sport channels Discovery Home & Health The Villan Discovery Home & Health +1 TMF 24 Discovery Kids Toonami Subscription services on Discovery Travel and Living Trouble digital satellite Discovery Science Trouble Reload Adult Channel Discovery Wings TV5 Alpha EtcPun TVEi ARY Digital DW-TV UKTV Bright Ideas B4U Movies E4 UKTV Documentary Bangla TV E4 +1 UKTV Documentary +1 Celtic TV E! UKTV Drama NASN ESPN Classic UKTV Food Playboy TV UK UKTV Food +1 PTV Prime Eurosport 2UK UKTV Gold Racing UK Flaunt UKTV Gold +1 Rangers TV UKTVG2 Ftn UKTVG2 +1 Sport XXX Babes FX UKTV History Sony TV Asia FX+ UKTV History +1 Southforyou History +1 UKTV Style Spice Extreme

Fact Book 2006 British Sky Broadcasting Group plc 43 GLOSSARY CONTINUED

Television X Digital Light Processor (DLP) TVX2 A device that uses millions of little mirrors – TVX3 one for each pixel – to create a projected E XXX Housewives image on a screen. Most of these devices Enhanced TV (ETV) Zee Cinema are HD. ETV describes programmes that have Zee Music interactive features. Some of the Sky Sports Zee TV Digital Satellite TV Barclays Premiership and UEFA Champions 18 Plus XXX Sky is the leading digital satellite TV League coverage is broadcast interactively, provider in the UK and Ireland. The allowing viewers to press the red button 87 digital signal is received via a minidish to access alternative live video feeds Free-to-air radio channels on and Sky box. broadcasting different matches and to digital satellite call up match statistics. Some of the ETV (DSL) applications currently available are: 3 This provides a high speed connection over Customer channels existing telephone networks. It can be used Sky Sports Active – viewers can swap for high speed internet connection and between alternative action, camera angles, transmission to the home. match highlights, statistics and much more. Contact centres Our contact centres are based in two sites Digital (DTT) Sky News Active – choose the stories you in Scotland – Livingston and Dunfermline. DTT delivers digital television via a want to see from eight screen video reports, We can receive over a million calls each conventional aerial, converted through a vote on issues of the day and access text week from customers throughout the UK digital terrestrial TV adaptor. stories. and Ireland. Their feedback helps us plan future products, services and programmes. Digital Video Recorder (DVR) Sky Movies Active – find out about the big DVRs are TV recording devices with in-built movies on Sky and at the cinema, catch up hard disk recorders allowing viewers to on all the Hollywood gossip, check out local record TV digitally without the need for cinema listings and book tickets. video tapes. See Sky+ page 47.

Direct-to-Home (DTH) The transmission of Sky digital for reception by a viewer with a Sky satellite minidish and F Sky box at home. Financial calendar Results announcements for the business are Dolby Digital 5.1 as follows: Six-channel digital audio Surround Sound Feb 2006 – Half year results format. It accompanies most DVDs and will May 2006 – Third quarter results be used in some HD TV systems including Aug 2006 – Year end results Sky HD. Nov 2006 – AGM and first quarter results

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3 Content The programmes or material available through different mediums, such as 1 broadband, TV or on mobile phones. D Digital Audio Broadcasting (DAB) 5 DAB is the technical standard for the transmission of terrestrial digital 4 radio signals. 6 Digital footprint The satellites used by Sky cast a comprehensive footprint over the UK and Ireland. Approximately 99% of households 1 Right surround speaker 4 Right speaker within this footprint can get Sky’s digital 2 Left surround speaker 5 Centre speaker service. That’s more than any other UK 3 Left speaker 6 Subwoofer digital television service.

44 British Sky Broadcasting Group plc Fact Book 2006 Fiscal year The 52-53 week period ending each year on the Sunday nearest to 30 June. L Liquid Crystal Display (LCD) An LCD television uses liquid crystals Sky’s freesat service allows viewers to that act as ‘shutters’ within the television receive more than 200 channels of digital TV screen. Some LCD screens are compatible and radio by satellite without a subscription with Sky’s HD broadcasts. fee. To receive this service, customers require a Sky box and viewing card. Locations We operate from eight main locations Free-to-air (FTA) across the UK and Ireland. Over 100 digital satellite channels and services are FTA which means they are 1-2. Livingston and Dunfermline available without a subscription or These two offices are our customer contact PPV fee. centres. These are essential to Sky’s infrastructure, maintaining the relationship Freeview between Sky and its customers. Freeview is the name for the free-to-air DTT service which includes three Sky 3. Manchester channels. Around 50% of UK households Deals with sponsorship of programmes can receive Freeview. To receive this service, plus airtime sales to advertisers. customers require a box. BEHIND THE SCENES AT ISLEWORTH 4. Isleworth SKY SPORTS STUDIOS HQ incorporates many of the main departmental offices, including corporate communications, publicity, finance, H marketing and programming through to HD Ready internal communications. HD Ready is the industry labelling scheme for TVs that carry the HD Ready label. Sky 5. Victoria HD is designed to work with HD Ready TVs. The home of the media sales team, who focus on advertising sales and sponsorship. High-bandwidth Digital Content Protection (HDCP) 6. Chilworth HDCP is a copyright protection system that Used for the upward transmission of ensures content providers are happy to make MR AND MRS SMITH programmes to the satellites. their HD content available for viewing. HDCP SKY MOVIES is incorporated into Sky’s HD box sets in 7. Fair Oak order to prevent unauthorised duplication Back-up to the main Chilworth site. Comprises and distribution of protected content. four satellite uplinks.

High Definition Multimedia 8. Sky’s office Interface (HDMI) Represents Sky in Ireland. It focuses on Sometimes billed as the digital scart, commercial and corporate affairs, as well as HDMI is a digital video connector that can airtime sales. conveniently transmit digital audio and video signals.

High Definition Television (HD TV) Interactive television M High Definition TV is TV with more than four Digital satellite allows innovative Minidish times the picture quality of current digital interactive services from both Sky and The Sky minidish* is an elliptical shaped and analogue TV systems. other broadcasters, such as the BBC, satellite dish measuring 530mm x 392mm. Disney and , five, ITV, MTV, It needs to be attached to the outside Living, Discovery and UKTV. These can of a building to have line of sight to be accessed by pressing the red button the satellites in space and can be while watching the channel and allow discreetly installed. I the viewer to engage with or control Interactive services what’s on screen. MPEG4 Interactive services on Sky can be accessed MPEG4 is an efficient means of compressing by pressing the interactive button on the IPTV the data that is sent to a TV. It will be used remote control or by pressing the red button Internet protocol television (IPTV) uses a by Sky for its HD service. while an icon appears on screen during a two-way digital broadcast signal that is programme or advertisement. Digital sent through a switched telephone or cable Multichannel TV satellite viewers can choose from a wide network by way of a broadband connection. Multichannel TV describes any TV service range of entertaining interactive services It also needs a set-top box that can handle that offers more than the five terrestrial including Sky Gamestar. viewer requests to access media sources. TV channels.

*A larger dish may be needed in Scotland and Ireland. Fact Book 2006 British Sky Broadcasting Group plc 45 GLOSSARY CONTINUED

Pay TV Window Sky box In this case, referring to the Sky Movie Pay The Sky box enables customers to receive O TV window. The ‘window’ refers to the digital TV pictures and sound. It has an period of time when Sky Movies has the in-built modem that can be hooked up to Ofcom is responsible for the licensing and product exclusively and it may not be the viewer’s telephone landline, enabling regulatory functions in the broadcasting and shown by any other TV broadcaster. Sky digital customers to order Sky Box Office sectors. It can exercise events and access interactive services such competition powers under the Competition Personal Planner as email and games. Act of 1998 concurrently with the Office of Available on digital satellite as part of Fair Trading (OFT). the Sky Guide, the Personal Planner gives viewers the option to set an on-screen All of our channels are licensed by Ofcom. reminder for up to 50 programme These licences include obligations to comply start times. with codes and directions issues by Ofcom. These codes include requirements of Pixel impartiality and accuracy of news programmes; Picture and element condensed into one requirements regarding standards of harm word. A pixel is a tiny sample of video and offence; restrictions on the quantity and information, the ‘little squares’ that make content of advertisements and sponsorship up an overall picture. and the amount of subtitling, signing and audio-description among other things. Plasma display A plasma display uses hundreds of Since we launched as a digital satellite thousands of miniature, embedded cells platform, we have operated as an ‘open’ to produce a picture. Some plasmas are platform. This means that broadcasters are compatible with HD broadcasts. able to obtain technical services from Sky such as listings on the on-screen TV guide Podcast and Conditional Access, and provide their The distribution of audio or video content channels independently of Sky’s retail packages. to iPods or other MP3 players. Ofcom is responsible for the regulation of the provision of these services. Portal Skybybroadband A central point on a website that directs Sky by broadband lets viewers legally to other sites. download a wide range of movies from Sky Movies and highlights from Sky Sports and Programming watch them on their home PC. It is available Programmes and programme formats exclusively to Sky digital customers who created for Sky. subscribe to Sky Movies 1 and 2, Sky Sports 1 and 2 or Sky World.

Over a thousand movie titles will be made available, over time, to Sky by broadband users from the Sky Movies’ catalogue. The S service will also include, at any one time, TROY Satellites over 1,000 Sky Sports video clips including SKY MOVIES The satellites that broadcast Sky’s highlights of every Barclays Premiership and channels are situated 22,300 miles into UEFA Champions League match. space at 28.2°E and 28.5°E. We use some of the transponder space for Sky digital Sky’s own channels and services. The Sky digital was launched on 1 October 1998. remaining capacity is subleased to third- This digital service initially ran in parallel parties for the transmission of other with Sky’s existing analogue service. By channels or services. September 2001 Sky had switched off its analogue signal. Sky Active Sky Active is an interactive channel that Sky Gamestar gives viewers access to a daily digest of Sky Gamestar is an interactive channel P magazine style content and lets them providing viewers with the opportunity Pay Per View (PPV) interact using their Sky remote control. to play a wide range of games every day. PPV describes a system for paying to watch It is updated daily with celebrity interviews It is packed full of quizzes, puzzles, old a recently released film or one-off event, and news, so that viewers can enjoy a classics and new title launches. You play for example a music concert or sports event. broad range of services that include on your own or link up with other Sky Sky Box Office offers movies and special games and puzzles, friends and dating viewers and play against them using events on Sky digital. services, text, chat and email, NHS Direct, Liveplay on Sky Gamestar. The Lotto and cash wins, TV and film Pay TV news, daily horoscopes, plus much more. Sky Gnome Pay TV channels are available to viewers Using Sky Active is easy, simply press the Sky Gnome is a portable wireless receiver who choose to pay a subscription fee or a interactive button on the Sky remote and that lets people get audio output from Sky’s PPV charge. select Sky Active. channels from within a 30 metre range of

46 British Sky Broadcasting Group plc Fact Book 2006 their Sky box. It is designed for use in and Travel Shop has a new last-minute holiday around the house so that people can listen show called ‘Just In’ with holiday bargains to TV, music and radio channels while they aplenty, departing in the next few weeks. are away from the TV. Sky Vegas Sky Guide This is the interactive gaming portal from Sky. Used to navigate around the digital TV channels. The award-winning Sky guide Sky Ventures gives TV listings and information for the In addition to its own branded channels, seven days ahead. Sky has a financial stake in many other TV channels, all of which are shown on the Sky HD Sky platform: Sky’s high definition box and service. At The Races 47.5% Sky by mobile National Geographic Channel 50% Sky by mobile offers entertainment, sports, Adventure One 50% news and weather from Sky to mobile Nickelodeon 50% phone users. It is offered to Sky digital Nick Jr. 50% Sky+ subscribers and Sky Bet customers in the Nicktoons TV 50% Sky+ is Sky’s digital video recorder (DVR) UK and Ireland who subscribe to Sky The History Channel 50% and is available exclusively to digital Movies 1 and 2, Sky Sports 1 and 2 or The Biography channel 50% satellite viewers. Viewers have the power Sky World. The service is available across Paramount Comedy 1 25% to control how and when they watch the multiple networks on a range of handsets Paramount Comedy 2 25% channels they receive on digital satellite. that are compatible with internet access MUTV 33.3% One button recording and simple controls via GPRS or 3G. Chelsea TV 35% mean the whole family can use it.

Sky Mobile TV Sky also has stakes in Key features include: A package of 19 mobile TV channels from (33%), AuraSports (20%) and My Kinda Place • Record television at the touch of a button Sky currently available through the (49%), and provides web-streaming services without video tapes Vodaphone 3G mobile network. Users who to Arsenal, West Ham, Charlton, Tottenham • Plan and digitally record programmes subscribe and have a 3G phone can watch Hotspur, Manchester United, Everton, up to seven days in advance live streaming of Sky News and Sky Sports Southampton, Manchester City and Chelsea. • Record two different channels News on their phone as well as 17 other Sky Ventures is also continually exploring simultaneously mobile TV channels. opportunities to partner with content owners • Record two simultaneous interactive to extend the quality and reach of events on the same channel Sky Mobile TV line up: programming for our customers. • Pause and rewind live TV Sky Sports News, MTV, Sky News, Sky One, • Series link every episode of a selected Cartoon Network, Sky Movies, Nickelodeon, Sponsorship series to record automatically. Paramount Comedy, At The Races, Living, We have a number of high-profile CNN, Bravo, Discovery Factual, National sponsorships which take the Sky brand to Geographic, The History Channel, new audiences. We have long-running The Biography Channel, Bloomberg, sponsorships with both the English National Discovery Lifestyle. Opera and the English National Ballet and in early 2006 we announced a £1 million T sponsorship with the National Trust over Terrestrial TV the next two years. Terrestrial refers to the five conventional TV channels available in the UK: BBC1, Streaming BBC2, ITV1, Channel 4 and five. This is a technique for transferring data so that it can be processed as a steady Transponder and continuous stream. It is ideal for users A transponder is part of a satellite in space who do not have fast enough access to that is used to amplify and re-transmit download large multimedia files quickly. Sky’s signals back to viewers’ dishes. Streaming allows the data, like a video, to be displayed before the entire file has been transmitted. Sky Multiroom Enjoy different programmes, in Subscriber Acquisition Cost (SAC) different rooms all at the same time. The average amount per new customer V Keeps everyone happy. we are investing to grow our customer Voice Over IP (VOIP) base. This is short for Voice Over internet Sky Travel Protocol. It is a category of hardware Sky Travel, Sky Travel Extra and Sky Travel Shop Subscription and that lets people use the are our travel services available on Sky digital. In order to benefit from the full range of Internet as the transmission medium for Programmes feature some of the most famous channels on offer, a monthly subscription telephone calls. An advantage is that faces in travel – Clive James, Judith Chalmers, is required for both Sky and digital cable telephone calls over the internet do not Loyd Grossman, Bill Bryson, and Alan Whicker. customers. Both platforms offer a variety incur a surcharge beyond what the user For those needing a holiday straightaway, Sky of packages to suit all tastes and budgets. pays for internet access.

Fact Book 2006 British Sky Broadcasting Group plc 47 A I Sky by mobile Academy Awards Innovation 07, 09, 22, 26, 27, 31, 47 30 IBC, 06, 07, 14, 35 Sky Cinema Artsworld HD Interactive 30, 42, 43 09 14, 43 23, 31, 33, 35, 38, 39, 40, Sky.com Audio-description 41, 44, 45, 46 06, 37, 38, 40 46 Interactive advertising Sky digital 38 IBC, 07, 15, 19, 42, 43, 44, INDEX B 46, 47 FIND THE FACTS BAFTA J Sky Gnome 35 John Logie Baird 07, 13, 46 Brand 14,15 Sky Guide 02, 16 18, 36, 37, 46, 47 Business in the community L Sky HD 36 Living For Sport 06, 07, 14, 15, 30, 31, 42, 36, 37 45, 47 C Sky Media Corporate Responsibility M 38, 39, 40 36 Minidish(es) Sky Mobile TV Contact centres 17, 44, 45 07, 09, 19, 26, 34, 35, 39, 47 01, 16, 17, 44 Multichannel Sky Movies Customer Relationship 45 11, 19, 29, 30, 31, 38, 40, Management (CRM) Multi-platform 42, 43, 44, 46, 47 16 07 Sky Movies HD Multiroom 14 D 06, 07, 47 Sky Networked Media Direct-to-Home (DTH) 40 42, 44 N Sky News Discovery HD National Geographic HD 19, 32, 34, 35, 40, 41, 42, 14, 43 14 44, 45 Disney National Trust Sky One 06, 14, 38, 40, 43, 45 36, 47 19, 21, 22, 23, 40, 42, 43, 47 Dolby Digital 5.1 Sky One HD 15, 31, 44 O 14 Dow Jones Sustainability Ofcom Sky Sports Index 46 08, 10, 19, 25, 26, 27, 38, 36 40, 42, 44, 45, 46, 47 P Sky Sports HD E Parental control 14 Easynet 18, 36 Sky Ventures 01, 04 Pay Per View (PPV) 18, 47 English National Ballet 18, 19, 30, 43, 46 Sponsorship 36, 47 Pay TV 36, 38, 39, 45, 46, 47 English National Opera 42, 46 Subtitling 36, 47 Podcasting 36, 37, 46 Entertainment package(s) 35, 46 06, 18, 23 T S Third-party channels F Satellite(s) 18 Five News 07, 14, 15, 17, 19, 35, 44, 35, 45 45, 46, 47 W Freesat Signing Whole Home Solutions 45 36, 46 07 FTSE4Good Index Sky+ 36 01, 06, 07, 14, 15, 36, 44, 48 Y Sky+ Remote Booking Youth Sport Trust H 07 36 High Definition TV (HD TV) Sky box 01, 07, 14, 15, 26, 45 07, 17, 44, 45, 46 Sky Box Office 14, 30, 40, 43, 46 Skybybroadband 07, 10, 22, 23, 26, 27, 31, 46

48 British Sky Broadcasting Group plc Fact Book 2006 EVERY DAY WE STRIVE TO MAKE SKY MORE VALUABLE, TO MORE 1998-2006 1998 2001 SEPTEMBER 2003 2005 2006+ FAMILIES, IN MORE WAYS. 1 OCTOBER 1998 MAY-NOVEMBER 2001 Sky reaches 7 million JANUARY 2005 JANUARY 2006 WE’VE COME A LONG WAY SINCE Sky launches the UK’s The BBC, E4 and MTV customers (three months Sky hits its best share of FIND OUT HOW LAUNCHING OUR DIGITAL TV SERVICE IN first digital TV service, use the Sky platform’s ahead of schedule). Sky viewing yet, with 9.6% Sky completes the acquisition 1998. TODAY WE ARE PART OF FAMILY offering 140 channels. interactive capacity sets a target of 8 million of all UK TV households of Easynet in preparation for the LIFE IN THE UK AND IRELAND AND ARE Sky launches its to extend coverage of customers by 2005. Sky in the week ending launch of a new generation of minidish dubbed Wimbledon, Big Brother makes its first year of 2 January 2005. connected entertainment and CONNECTING TO MORE AND MORE ‘much less obtrusive and MTV Europe Music profit since its investment communications services. CUSTOMERS, ACROSS MULTI-PLATFORMS than older satellite Awards. in digital. FEBRUARY 2005 dishes’ by Good Sky news wins RTS News 1. Leading 2. Innovating AND ALL SOCIAL DEMOGRAPHICS. Housekeeping magazine. AUGUST 2001 A major promotion Channel of the Year FEBRUARY 2006 The leading Customer friendly Sky introduces launches to boost sales award for the fourth Sky teams up with Disney to bring brand innovation Sky+, a fully integrated of Sky+ and an extra consecutive year. Go to page 02 Go to page 06 digital video recorder. Sky box. more family entertainment to Sky 1999 Sky reaches 7.6 million customers, with movie downloads GROWTH AND AUGUST 1999 SEPTEMBER 2001 OCTOBER 2003 DTH customers, an and two new channel brands, ADAPTABILITY Sky shows the world’s Sky switches off its Achieved record increase of 192,000 in Disney Cinemagic and ESPN Classic. first interactive TV football analogue signal. multichannel audience the quarter. match, Arsenal vs. for the Turkey vs. England 3. Serving 4. Entertaining Manchester United. NOVEMBER 2001 Euro 2004 qualifier. AUGUST 2005 Jeremy Thompson wins RTS News Market leading A leading position in Sky unveils upgraded The first part of the Sky Presenter of the Year and Sky News customer service home entertainment DECEMBER 1999 contact centres. HD channel line up is wins innovations category for its Go to page 16 Go to page 18 Free Sky boxes and announced. minidishes help Sky 2004 Asian tsunami Message Home Ticker. digital become the JANUARY 2004 NOVEMBER 2005 fastest growing digital 2002 Sky screens its 500th Sky and Vodaphone UK Sky offers new ways to enjoy Sky platform in the world. FEBRUARY 2002 live interactive football link up to launch Sky content on PCs and mobile phones, 5. Corporate Responsibility 8. Glossary Sky News wins Royal match, Manchester Mobile TV. including legal movie downloads from Go to page 36 Go to page 42 Television Society (RTS) United vs. Southampton. News Channel of the DECEMBER 2005 Sky by broadband and sports, news 6. Sky Media 9. Index 2000 Year award for the FEBRUARY 2004 By December it’s 8.1 and entertainment on Sky by mobile. Go to page 38 Go to page 48 MARCH 2000 September 11 terrorist Sky News wins RTS million Sky subscribers Sky shows its first attacks. News Channel of the and growing. 7. Sky Networked Media Timeline interactive advertisement. Year award for the third Go to page 40 Go to inside back cover OCTOBER 2002 year running for the Sky+ is in over one JUNE 2000 Sky offers three channels reconstructions of the million homes. Sky launches the as part of the new Hutton Inquiry. It also world’s first interactive Freeview package. wins the RTS Innovation The last quarter of 2005 TV news service. Award for its Soham sees the highest rate of DECEMBER 2002 murder trial transcipts. year-on-year growth of Sky returns to new DTH subscribers in positive cash flow. MAY 2004 five years. Sky shows eight live football finals, including the UEFA Champions 2003 League for the first time. FEBRUARY 2003 Sky News wins RTS News JUNE 2004 Channel of the Year Sky wins Business in the award for coverage of the Community Education Soham murders. Then in and Lifelong Learning April, Sky News wins a Award. BAFTA award for the same coverage. NOVEMBER 2004 Sky wins an exclusive multi-year deal to screen the Academy Awards®.

This icon indicates a source of GO TO THE WEB further information: Follow the link EVERY DAY WE STRIVE TO MAKE SKY MORE VALUABLE, TO MORE 1998-2006 1998 2001 SEPTEMBER 2003 2005 2006+ FAMILIES, IN MORE WAYS. 1 OCTOBER 1998 MAY-NOVEMBER 2001 Sky reaches 7 million JANUARY 2005 JANUARY 2006 WE’VE COME A LONG WAY SINCE Sky launches the UK’s The BBC, E4 and MTV customers (three months Sky hits its best share of FIND OUT HOW LAUNCHING OUR DIGITAL TV SERVICE IN first digital TV service, use the Sky platform’s ahead of schedule). Sky viewing yet, with 9.6% Sky completes the acquisition 1998. TODAY WE ARE PART OF FAMILY offering 140 channels. interactive capacity sets a target of 8 million of all UK TV households of Easynet in preparation for the LIFE IN THE UK AND IRELAND AND ARE Sky launches its to extend coverage of customers by 2005. Sky in the week ending launch of a new generation of minidish dubbed Wimbledon, Big Brother makes its first year of 2 January 2005. connected entertainment and CONNECTING TO MORE AND MORE ‘much less obtrusive and MTV Europe Music profit since its investment communications services. CUSTOMERS, ACROSS MULTI-PLATFORMS than older satellite Awards. in digital. FEBRUARY 2005 dishes’ by Good Sky news wins RTS News 1. Leading 2. Innovating AND ALL SOCIAL DEMOGRAPHICS. Housekeeping magazine. AUGUST 2001 A major promotion Channel of the Year FEBRUARY 2006 The leading Customer friendly Sky introduces launches to boost sales award for the fourth Sky teams up with Disney to bring brand innovation Sky+, a fully integrated of Sky+ and an extra consecutive year. Go to page 02 Go to page 06 digital video recorder. Sky box. more family entertainment to Sky 1999 Sky reaches 7.6 million customers, with movie downloads GROWTH AND AUGUST 1999 SEPTEMBER 2001 OCTOBER 2003 DTH customers, an and two new channel brands, ADAPTABILITY Sky shows the world’s Sky switches off its Achieved record increase of 192,000 in Disney Cinemagic and ESPN Classic. first interactive TV football analogue signal. multichannel audience the quarter. match, Arsenal vs. for the Turkey vs. England 3. Serving 4. Entertaining Manchester United. NOVEMBER 2001 Euro 2004 qualifier. AUGUST 2005 Jeremy Thompson wins RTS News Market leading A leading position in Sky unveils upgraded The first part of the Sky Presenter of the Year and Sky News customer service home entertainment DECEMBER 1999 contact centres. HD channel line up is wins innovations category for its Go to page 16 Go to page 18 Free Sky boxes and announced. minidishes help Sky 2004 Asian tsunami Message Home Ticker. digital become the JANUARY 2004 NOVEMBER 2005 fastest growing digital 2002 Sky screens its 500th Sky and Vodaphone UK Sky offers new ways to enjoy Sky platform in the world. FEBRUARY 2002 live interactive football link up to launch Sky content on PCs and mobile phones, 5. Corporate Responsibility 8. Glossary Sky News wins Royal match, Manchester Mobile TV. including legal movie downloads from Go to page 36 Go to page 42 Television Society (RTS) United vs. Southampton. News Channel of the DECEMBER 2005 Sky by broadband and sports, news 6. Sky Media 9. Index 2000 Year award for the FEBRUARY 2004 By December it’s 8.1 and entertainment on Sky by mobile. Go to page 38 Go to page 48 MARCH 2000 September 11 terrorist Sky News wins RTS million Sky subscribers Sky shows its first attacks. News Channel of the and growing. 7. Sky Networked Media Timeline interactive advertisement. Year award for the third Go to page 40 Go to inside back cover OCTOBER 2002 year running for the Sky+ is in over one JUNE 2000 Sky offers three channels reconstructions of the million homes. Sky launches the as part of the new Hutton Inquiry. It also world’s first interactive Freeview package. wins the RTS Innovation The last quarter of 2005 TV news service. Award for its Soham sees the highest rate of DECEMBER 2002 murder trial transcipts. year-on-year growth of Sky returns to new DTH subscribers in positive cash flow. MAY 2004 five years. Sky shows eight live football finals, including the UEFA Champions 2003 League for the first time. FEBRUARY 2003 Sky News wins RTS News JUNE 2004 Channel of the Year Sky wins Business in the award for coverage of the Community Education Soham murders. Then in and Lifelong Learning April, Sky News wins a Award. BAFTA award for the same coverage. NOVEMBER 2004 Sky wins an exclusive multi-year deal to screen the Academy Awards®.

This icon indicates a source of GO TO THE WEB further information: Follow the link LEADING INNOVATING SERVING ENTERTAINING FACT BOOK 2006

British Sky Broadcasting Group plc March 2006 SHAREHOLDER SERVICES SHAREHOLDER information price Share broadcast is price share The Company’s Skyon Sky the on Text on channel News BBC 145, page Ceefax 221 and on page 520, all under page Teletext 4 Channel prefixthe in the appears also It BSkyB. press of the national columns financial and on our website. available also is price share BSkyB The latest Service, Cityline Times the Financial from on 0906 843 4816. service dealing Share The Company NatWest with arranged has with shareholders to provide stockbrokers and of buying method low cost a single, of this advantage take To its shares. selling 0870 600 2050. call service, online Shares their access also can shareholders BSkyB’s of and find a range online shareholdings otherTSB Registrars’ at the Lloyds services Shareholder www.shareview.co.uk website, Shareholder enquiries to relating enquiries administrative All concerning queries as such shareholders, of change notification payments, dividend orof address certificate, of a share loss the registrars to the Company’s should be made below. given is whose address Registrars TSB Lloyds Registrars The Causeway, Worthing, West Sussex BN99 6DA 0870 600 3970 T: SkyBritish plc Group Broadcasting Middlesex Isleworth, Way, Grant TW7 5QD England +44 (0)870 240 3000 T: F: +44 (0)870 240 3060 www.sky.com 2247735 No. in England Registered byProduced Corporate BSkyB 2006 March Communications,

FURTHER INFORMATION FURTHER For further business on BSkyB’s information for head www.sky.com/corporate The Investor financial contains Centre Reports, Annual as such information, Presentations Management Results, Interim price. share and the latest latest you’ll find the Centre In the Media Library the Media releases, press and frequently questions. asked ResponsibilityThe Corporate section Responsibility Corporate the current contains to all the online access well as as Review corporate about ongoing and figures facts responsibility initiatives. our with Communicating audiences Sky of importance the recognises with a broadcommunicating of range a comprehensive and produces audiences, virtually covering suite of literature every of these Copies its operations. of aspect Sky from obtained be can documents by from downloaded cases, in most or, post the Sky website.

10 MILLION CUSTOMERS 10 MILLION BY 2010. GROWTH AND BE A PART OF THE LIVES OF ACHIEVING OUR GOALSACHIEVING TARGETS AND FOR WE’RE CONFIDENTWE’RE THAT WE’LL IN SUCCEED WITH INSPIRED AND MOTIVATED PEOPLE. AND MOTIVATED INSPIRED WITH SKY REMAINS A GREAT TO WORK, PLACE WE’RE WE’RE COMMITTED THAT TO SURE MAKING INTEGRATED AND SIMPLE TO USE. AND SIMPLE INTEGRATED FOR OUR CUSTOMERS THAT IS BOTH PROVIDE AN ENTERTAINMENTPROVIDE OFFER DEVELOPMENTS WILL ENABLE US TO HALF OFTHESE YEAR. THE CALENDAR BROADBAND SERVICESBROADBAND THE SECOND IN THEN BE PREPARING FOR THE LAUNCH OF THE LAUNCH FOR THEN BE PREPARING CUSTOMER SERVICE SYSTEMS. WE’LL SYSTEMS. SERVICE CUSTOMER DEFINITION TVDEFINITION AND OUR IMPROVING WILLHIGH ON LAUNCHING BE FOCUSED TO FRUITION. THE FIRSTTO FRUITION. HALF OFYEAR THE TECHNOLOGIES AND INNOVATIONS COME 2006 WILL MANY SEE OF OUR NEW AND FLEXIBILITYTHEY HOW OVER ENJOY IT. HIGH QUALITY CONTENT CONTROL WITH FINDING NEW WAYSFINDING FAMILIES TO GIVE ARE FOCUSED ON GROWTH AND RELISH ON GROWTH ARE FOCUSED DIGITAL, OPPORTUNITYDIGITAL, WE ABOUNDS. AS OFYEAR NINTH OUR ENTER WE SKY WHERE WE GO FROM HERE FROM WE GO WHERE LEADING INNOVATING SERVING ENTERTAINING FACT BOOK 2006

British Sky Broadcasting Group plc March 2006 SHAREHOLDER SERVICES SHAREHOLDER information price Share broadcast is price share The Company’s Skyon Sky the on Text on channel News BBC 145, page Ceefax 221 and on page 520, all under page Teletext 4 Channel prefixthe in the appears also It BSkyB. press of the national columns financial and on our website. available also is price share BSkyB The latest Service, Cityline Times the Financial from on 0906 843 4816. service dealing Share The Company NatWest with arranged has with shareholders to provide stockbrokers and of buying method low cost a single, of this advantage take To its shares. selling 0870 600 2050. call service, online Shares their access also can shareholders BSkyB’s of and find a range online shareholdings otherTSB Registrars’ at the Lloyds services Shareholder www.shareview.co.uk website, Shareholder enquiries to relating enquiries administrative All concerning queries as such shareholders, of change notification payments, dividend orof address certificate, of a share loss the registrars to the Company’s should be made below. given is whose address Registrars TSB Lloyds Registrars The Causeway, Worthing, West Sussex BN99 6DA 0870 600 3970 T: SkyBritish plc Group Broadcasting Middlesex Isleworth, Way, Grant TW7 5QD England +44 (0)870 240 3000 T: F: +44 (0)870 240 3060 www.sky.com 2247735 No. in England Registered byProduced Corporate BSkyB 2006 March Communications,

FURTHER INFORMATION FURTHER For further business on BSkyB’s information for head www.sky.com/corporate The Investor financial contains Centre Reports, Annual as such information, Presentations Management Results, Interim price. share and the latest latest you’ll find the Centre In the Media Library the Media releases, press and frequently questions. asked ResponsibilityThe Corporate section Responsibility Corporate the current contains to all the online access well as as Review corporate about ongoing and figures facts responsibility initiatives. our with Communicating audiences Sky of importance the recognises with a broadcommunicating of range a comprehensive and produces audiences, virtually covering suite of literature every of these Copies its operations. of aspect Sky from obtained be can documents by from downloaded cases, in most or, post the Sky website.

10 MILLION CUSTOMERS 10 MILLION BY 2010. GROWTH AND BE A PART OF THE LIVES OF ACHIEVING OUR GOALSACHIEVING TARGETS AND FOR WE’RE CONFIDENTWE’RE THAT WE’LL IN SUCCEED WITH INSPIRED AND MOTIVATED PEOPLE. AND MOTIVATED INSPIRED WITH SKY REMAINS A GREAT TO WORK, PLACE WE’RE WE’RE COMMITTED THAT TO SURE MAKING INTEGRATED AND SIMPLE TO USE. AND SIMPLE INTEGRATED FOR OUR CUSTOMERS THAT IS BOTH PROVIDE AN ENTERTAINMENTPROVIDE OFFER DEVELOPMENTS WILL ENABLE US TO HALF OFTHESE YEAR. THE CALENDAR BROADBAND SERVICESBROADBAND THE SECOND IN THEN BE PREPARING FOR THE LAUNCH OF THE LAUNCH FOR THEN BE PREPARING CUSTOMER SERVICE SYSTEMS. WE’LL SYSTEMS. SERVICE CUSTOMER DEFINITION TVDEFINITION AND OUR IMPROVING WILLHIGH ON LAUNCHING BE FOCUSED TO FRUITION. THE FIRSTTO FRUITION. HALF OFYEAR THE TECHNOLOGIES AND INNOVATIONS COME 2006 WILL MANY SEE OF OUR NEW AND FLEXIBILITYTHEY HOW OVER ENJOY IT. HIGH QUALITY CONTENT CONTROL WITH FINDING NEW WAYSFINDING FAMILIES TO GIVE ARE FOCUSED ON GROWTH AND RELISH ON GROWTH ARE FOCUSED DIGITAL, OPPORTUNITYDIGITAL, WE ABOUNDS. AS OFYEAR NINTH OUR ENTER WE SKY WHERE WE GO FROM HERE FROM WE GO WHERE