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Driving Mobility Messe Frankfurt Events DRIVING MOBILITY MESSE FRANKFURT NEW MOBILITY IS… A PEOPLE’S BUSINESS As a result of the networking of previously diverse Technology is often called a driver of sectors, new concepts and business change, but it’s actually creative thinkers that models are being created at breathtaking speed. make the difference. Who are the world’s DRIVING MOBILITY Which ones will prove successful? most exciting visionaries? Events OVERVIEW OVERVIEW 52 Green metropolis Copenhagen aims to become the world’s first climate-neutral capital city by 2025 INTRODUCTION 6 People: The SXSW conference in Austin (USA) CONNECTIVITY 8 All together now: How sectors network 14 Moovel: From automaker to mobility services provider 16 A city without traffic lights: WILDFOX RUNNING / Digitalization and urban habitats 20 My car understands me — or not: The digital transformation is dramatically changing the world of mobility. Expert Charlie Ortiz on voice control of vehicles Connected vehicles and the ultimate goal of autonomous driving are having a 22 “Flirting is merely a side effect”: massive impact on the automotive industry. In order to create a platform on Dr. Axel Glanz’s Innovation Institute which disruptive changes such as these can be discussed, Messe Frankfurt is Felix Kästle, Illustration: Carolin Eitel Felix MONITORING & TRANSPARENCY / expanding its trade fair portfolio in the Automotive and Transport & Logistics 24 Damage report: How predictive 34 areas — which consists of more than 30 events staged all over the world — with maintenance is changing the Study How end users regard digital the launch of Hypermotion. This new specialist trade fair has been conceived as aftermarket mobility a forum for the digital transformation in the area of transportation. It addresses DATA ANALYTICS & SECURITY market participants from the automotive industry as well as the traffic, 28 “Improving processes with data”: HYPERMODALITY Big data for mobility logistics, mobility, infrastructure, transportation and IT sectors. The traditional 36 Far more than just waterways: 13 30 From hacker to security consult- Hamburg Harbour boundaries between these markets have grown increasingly porous, not least Chief Digital ant: Chris Valasek and his Officer How legendary Jeep hack SUSTAINABILITY since IT companies such as Apple and Google have pushed their way onto the Mamatha Chamarthi at ZF is driving 34 What’s in it for me? Digital 38 Electrotherapy: mobility market. Cross-sector connectivity is one of the key themes of the transformation mobility as seen by consumers In China e-cars are mandatory Carlo Ratti Associati, Rasmus Hjortshøj – Coast Studio, ZF Carlo Ratti Associati, Rasmus Hjortshøj – Coast Studio, / this magazine, which is being published as an accompaniment and a lead-up to 44 “The car of the future will be more like a minibus”: Hypermotion. Here you can find all the topics related to Hypermotion, sorted Digitalization expert Christoph Bornschein according to the categories that will also structure the trade fair. I wish 46 The 10 billion dollar market: VISUM, Lars Krüger / you pleasant reading, and I look forward to welcoming you to Hypermotion in Batteries for e-mobility Frankfurt from 20 to 22 November 2017! SYNCHRONIZED LOGISTICS 48 Interview: How robots go the last mile SMART REGIONS 16 Urban planner and 52 Switching: Copenhagen MIT researcher Carlo becomes a green metropolis Ratti talks about DETLEF BRAUN, future cities President and CEO of Messe Frankfurt GmbH 36 OUTRO Almost 9 million standard containers were 58 Five questions for… transshipped in Hamburg Harbour in 2015 Dr Matthias Schubert, TÜV Cover: Istockphoto; Photos: Messe Frankfurt, Thies Raetzke Thies Istockphoto; Photos: Messe Frankfurt, Cover: Rheinland 2 3 EVENTS EVENTS DRIVING MOBILITY DRIVING MOBILITY OVERVIEW HYPERMODALITY MEGATREND DECARBONIZATION MONITORING & DATA ANALYTICS & TRANSPARENCY SECURITY MEGATREND DIGITALIZATION CONNECTIVITY HYPERMOTION The leading trade fair for the digital transformation in logistics, mobility SYNCHRONIZED and intelligent transport systems LOGISTICS EXHIBITORS: Automobile manufactur- HYPERMOTION ers and suppliers; infrastructure, software and electric companies; local authorities, municipalities, universities, A NEW TRADE FAIR research institutes, startups FOR NEW MOBILITY VISITORS: Experts from transport services, IT companies, politics, Our transport system is on the brink of a radical transfor- research and development, students mation. Driven by digitalization and decarbonization, and pupils, interested members of the general public the boundaries between logistics, mobility, infrastructure, traffic and transportation are dissolving. New, networked, MESSE FRANKFURT stages about 30 integrated and multimodal systems and solutions are Mobility & Logistics events worldwide and has sales partners in more than developing. In order to illustrate these changes and their 150 countries effects on the economy and society, Messe Frankfurt is staging a specialist trade fair with accompanying congresses SMART REGIONS HYPERMOTION on the themes of digitalization, ITS (Intelligent Transport FROM 20 TO 22 NOVEM- Systems) and inter-modality. SUSTAINABILITY Illustration: Messe Frankfurt BER 2017 IN FRANKFURT 4 5 EVENTS EVENTS DRIVING MOBILITY DRIVING MOBILITY OVERVIEW OVERVIEW A new world: Many The Austin exhibition booths showed Convention Mission to Mars virtual reality applications Center is the NASA’S manned space travel activities main venue of are also a topic at SXSW SXSW Mobile in outer space: A mere Scientist DANNY SHAPIRO 200 miles from NASA headquar- Jessica Meir has been a Super-fast microchips are ters in Houston, the astronaut NASA making Nvidia a sought-after Jessica Meir appeared together astronaut partner for the automotive with system managers and since 2013 industry. With these chips, engineers from the National Senior Director Automotive Aeronautics and Space Agency to Danny Shapiro and his team talk about the current status of are making highly sophisticat- Project Orion, which will facilitate ed applications for autono- the exploration of the Red Planet. mous driving possible. === DIGITALIZATION IS The talk informed the audience www.nvidia.com LOOKING FORWARD TRANSFORMING OUR about the strain of multi-year The automotive sector is discovering the LIVES AND ENTIRE space travel and how astronauts SOUTH BY SOUTHWEST (SXSW) digital conference and can prepare themselves for it. The ====== festivals, which present a diverse and revolutionary future INDUSTRIES speakers talked not only about the crew’s mental and physical strain but also about their nutrition, the Digitalization is changing every- ital sector. Twitter and other dergoing its biggest transformation the importance of precise maps mission’s logistics and the tech no- thing: For 30 years, musicians, companies started off here, and since its invention. The sale and ex- for future mobility solutions. Bill logical challenges. filmmakers and other creatives former US President Barack Obama clusive ownership of cars is being Ford talked about the future of ARWED NIESTROJ have been meeting at the South spoke here last year to the world’s replaced by a range of individual- the automobile and positioned Shared mobility with the by Southwest conference and fes- creative community. ized mobility services. Fleets of con- his company in the competitive FACTS help of digitalization and tivals in Austin, Texas. In recent This year the ubiquitous digital- nected, intelligent, autonomous market for creative ideas. connectivity — Mercedes- years, they have been joined by ization and networking of socie- vehicles are enabling new business Speakers and visitors agreed SXSW Benz considers this an more and more inven- ty also brought the automo- models. Automakers have to get that autonomous vehicles are increasingly important field tors, developers and en- tive industry to Texas. The ready to face competition from only a matter of time. Many opti- Music South by of business as well. Arwed Niestroj heads the automak- trepreneurs from the dig- sector is currently un- global digital enterprises such as mists hope such vehicles will Southwest kicked off er’s development centre in Google and Apple and from cheeky make cities more livable by re- Analogue in 1987 as a music Silicon Valley, where he startups such as Uber. One of the ducing traffic and increasing maps are now festival. Austin, Ameri- Despite the spread researches new technologies speakers at this year’s event was green areas — Austin is exempla- only good for ca’s music capital, is of digital devices, a laugh for the mobility of the future. analogue toys still Daimler CEO Dieter Zetsche, who ry in this respect. home to hundreds of www.daimler.com grab people’s attention told the young audience about stages and clubs. Conference The visitor figures are Frankfurt meets Austin increasing at a Messe Frankfurt also attended the future-oriented conference in Texas, where it staged talks double-digit rate each by pioneering thinkers and creative minds under the motto CONNECTED MOBILITY year. In 2017 more Coming to Texas to learn than 2,000 speakers A changing event: SXSW is valuable insights into the The world’s oldest automaker is searching for new held presentations and an inspiring mixture of music development of artificial intelli- interactive workshops. GORDON DAUGHERTY IDEAS AND INSPIRATION for its future festivals, presentations, exhibitions gence, the sharing economy and Pioneering digital thinkers and a conference. It was the autonomous driving.
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