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National Association of Theatre Owners of California/Nevada: Year

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National Association of Theatre Owners of California/Nevada: Year NATO of California/Nevada Information for the California and Nevada Motion Picture Theatre Industry • June/July 2004 Calendar National Association Of Theatre Owners of Events Of California/Nevada: Year In Review and Holidays Respectfully submitted by Milt Moritz, President and CEO, at the Associations Annual Membership Meeting These past twelve months have marked another be heard before the U.S. Supreme Court regarding July 4 successful year for the Association. Even with the lines of sight. Unfortunately the Solicitor General’s Independence Day ongoing industry consolidation our membership office filed a motion in opposition to our position. continues to grow. We have a total of 64 member We await further notice as to whether the U.S. companies representing 3,532 screens, a little over Supreme Court will agree to hear the case. Sept.6 85% of the total operating screens in California The Association organized five seminars this Labor Day and Nevada. Our membership also includes 20 past year. One of the seminars provided an in associate members. depth review of the recently passed Senate Bill Sept.16 The Association retains the firm of Thomas 1032 dealing with unauthorized recordings in Advocacy as our lobbyist in Sacramento where we theatres. A special White Paper commissioned by Rosh Hashanah continuously monitor the various bills that may the Association was prepared on the subject by the have an effect on motion picture theatres and auxiliary national law firm of Kirkpatrick and Lockhart. Sept. 22 businesses. This year we were successful in our Attendance at our twice a year product seminars First Day of Autumn efforts to defeat the governor’s proposed admission continues to grow, with an audience of more than tax in Nevada. We retain Code Consultants, Inc. to 600 persons at our last one. review proposed new and revised building codes A survey was commissioned by the Association Sept. 25 both on the local and national level. to ascertain audience reaction to rolling stock Yom Kippur We continue to monitor ADA issues. The screen advertising. The survey was conducted this Association in conjunction with national NATO past March by Nielsen NRG. (See survey summary filed an amicus brief in support of the Regal case to on page 3.) Oct. 25 – 28 Based upon the ShowEast past year results of the Associations Oct. 31 financial portfolio, the Board of Directors Halloween unanimously voted to expand our scholar- ship programs. Effec- tive with this year’s field level employee scholarship program, the board approved Milt Moritz, NATO of CA/NV; Bruce Sanborn, The Movie to increase the num- Experience; Tim McCarthy, winner of a UCLA Fellowship and ber of scholarships director of The Rick, which was screened at the Cannes Film Festival and the NATO of CA/NV membership meeting; Phil from 10 to 15 and the Harris, Signature Theatres; and James Yuan, UCLA student dollar amount from cinematographer for The Rick. Lobbyist Terri Thomas of Thomas Advocacy Inc. with Bill Hertz of Mann Theatres. $5,000 to $7,500. The Board also ap- proved a separate program for depen- Routing Slip dents of field man- Please share Previews with other agement staff and people in your organization: for California and Nevada based cor- porate office employ- ees. The awarding of ten dependent scholarships in the amount of $7,500 Milt Moritz, center with Frank Rimkus (new board memeber) Mike Becquet, ArcLight Cinemas café manager, with Nora and Chuck Goodman of Galaxy Theatres. Dashwood and Kelly Ritchie-Davoren of Pacific Theatres. (Continued on page 5) NATO of California/Nevada J u n e / J u l y 2 0 0 4 Scholarship Winners Announced Previews is published by the Fifteen 2004 scholars have joined the ranks of NATO of CA/NV has introduced the National Association of winners in the National Association of Theatre Dependents Scholarship Program for 2005. Up to Theatre Owners of Owners of California/Nevada Scholarship Program. ten $7,500.00 awards will be presented to dependents California/Nevada These talented students, who represent eleven of field management staff and California and Nevada member circuits, will each receive $7,500.00 for based corporate office employees. Between the two 116 No. Robertson Blvd., Suite 708 their post secondary or vocational education. programs for members and the fellowships being Los Angeles, CA 90048 The applications, submitted by field level provided to outstanding students at the UCLA and employees representing 65 theatres from 24 member USC film schools NATO of CA/NV will award Phone: 310/652-1093 circuits, were evaluated by the scholarship committee $237,500 in scholarship awards in 2005. Fax: 310/657-4758 judges who spent many hours reading and scoring E-mail: [email protected] the essays, letters of recommendation, personal OFFICERS statements and transcripts. Milton Moritz The Association extends its President & CEO heartfelt appreciation to this dedicated group: Sergio Philip Harris Contreras, Premiere Cinemas; Chairman Clyde Cornell, Signature Raymond W. Syufy Theatres; David Corwin, Vice President Metropolitan Theatres; Will Jerome A. Forman Fox, Landmark Theatres; Chairman Emeritus Nancy Klasky, Century Treasurer Theatres; Van Maroevich, MOC Insurance; Jay John Tegtmeier Reisbaum, Laemmle Theatres; Secretary Gary Richardson, The Movie Experience; Chairperson BOARD OF DIRECTORS Jay Swerdlow, Pacific Theatres; Len Westenberg, Sergio Contreras Loews Cineplex; Marc Scholarship Committee Premiere Cinemas Front row: Jay Swerdlow, Will Fox, Charlene Sievers, Sergio Contreras, Clyde Cornell and Jay Reisbaum. Wolfe, Cinemark USA and Back Row: Van Maroevich, Marc Wolfe, David Corwin, Gary Richardson, Len Westenberg and Bruce Wren. David Corwin Bruce Wren, Regal Cinemas. Missing from photo: Nancy Klasky Metropolitan Theatres Jerome A. Forman Pacific Theatres Congratulations to Our Winners! Alan Grossberg UltraStar Cinemas Name Theatre and Location Will be Attending Philip Harris Kelly Christiansen Regal Boulder Station 11 Theatre, Brigham Young University Signature Theatres Las Vegas, NV William F. Hertz, Sr. Shannon Correia Regal’s Edwards Mira Mesa Stadium UC San Diego Mann Theatres 18 Theatre, San Diego, CA George Krikorian Zoltan Csizmadia Laemmle’s Town Center 5 Theatre, CSUN Krikorian Premiere Cinemas Encino, CA Neal Pinsker Erin DeVoll Feather River Cinemas, Oroville, CA Butte Community College Regal Entertainment Group Karyn Noel Gee Regal’s Natomas Marketplace 16 Sacramento City College Frank Rimkus Joshua Grace Fallon Theatres, Fallon, NV University of Oregon Galaxy Theatres Emily Guerra Cinemark 14 Tinseltown, Chico, CA UC Santa Barbara Bruce Sanborn The Movie Experience Sarah Hagey Landmark’s Opera Plaza Cinema, The San Francisco Art Institute San Francisco, CA Raymond W. Syufy Century Theatres Wallis Hendon Signature’s Santa Cruz Cinema Nine, UC Santa Cruz Santa Cruz, CA John Tegtmeier Tegtmeier Associates Salina Hernandez Pacific’s Lakewood Center 16, Cal State Fullerton Lakewood, CA Len Westenberg Loews Cineplex Erin Iverson REG Edwards Temecula Stadium 15, UC Riverside Temecula, CA Alma Martinez Galaxy 12 Theatres, Riverbank, CA Dominican University of California Charlene Sievers Devin O’Neill Krikorian in Monrovia, CA University of San Diego Manager, Member Services Sara Jane Rocha Premiere Cinemas, Hollister, CA UCLA Brock Wells Signature 8 Theatres, Placerville, CA UC Davis 2 NATO of California/Nevada J u n e / J u l y 2 0 0 4 Habits Of Movie Audiences Surveyed This past March, on the weekend of the months. 49% of the people said they see a Audiences have a tendency of arriving 12th – 14th, NATO of California/Nevada film very often or often during the 1st week early; 35% said they arrived 20-30 minutes commissioned Nielsen NRG to conduct a to 10 days after the opening. 74% of those prior to show time, 22% 10-20 minutes and survey dealing with the habits of the movie questioned rated their experience at the 17% up to 10 minutes prior to show time. going public with a special emphasis on theatre either “excellent” (39%) or “very An overwhelming 97% noted that they their reaction to rolling stock screen advertising. good” (35%). would plan to see another movie at the The study was conducted in five areas, Questions regarding commercials same theatre they attended. The newspaper, the Bay Area in Northern California, showed that 53% of those attending felt the down from past years, is still the main Sacramento, Fresno, Orange County and commercials were appropriate and 63% felt source for theatre information; overall 42% Las Vegas. Audiences were intercepted as the commercials did not have any affect on went to the paper with internet the second they were exiting an auditorium at the their movie going experience. Only a fifth most used information source at 18%. conclusion of a film. Two theatres per city (22%) indicated the commercials had a neg- Calling the theatre and Moviefone/ were chosen, one theatre where screen ative affect. Before attending the theatres, Fandango are the next most used source advertising was shown and another theatre most (65% overall) assumed the theatre with 8% each. The majority of those whose policy is not to show rolling stock would show commercials and 84% of those surveyed (92%) purchase their tickets at advertisements. A cross section of films was persons did not chose the theatre based on the box-office and 4% on-line and being shown including: The Passion of the their policy regarding commercials. The other websites. Christ, Secret Window, Starsky and Hutch, overwhelming majority (81%) also indicated Hidalgo and Agent Cody Banks 2. The that they would not avoid a theatre that Copies of the survey are available to combined box-office for the weekend was shows commercials and when asked “If this member companies. Please contact the a little over $117 million. The average theatre were running commercials would you NATO of CA/NV office at 310/652-1093 attendance was 3.9 times in the past three still attend?” 89% overall said they would.
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