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Market Research and Data Analytics from MICA Batch 9 Program Objective

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Market Research and Data Analytics from MICA Batch 9 Program Objective PG Certificate Program in Market Research and Data Analytics from MICA Batch 9 Program Objective This program focuses on building a strong foundation in market research & data analytics for entry-level to mid-level professionals. It will also cover the application of data analytical tools to assist strategic decision-making. The program leans on practical and conceptual approaches that will be addressed through the sophisticated data analytic software. It aims at providing a good understanding and a hands-on experience of the application of appropriate data analytic tools that are imperative in making eective decisions. The program will give an overview to develop strategies based on the ndings from the data, to manage the organization. It will create a working knowledge of the research industry, the role of analytics and its relationship to strategy-building. The program has been designed in close consultation with the industry, to prepare entry-level and experienced professionals for a career in market research & data analytics. It is set to provide the right base for working in analytical teams, in large corporations and outsourcing companies. Program Highlights • Opportunity to earn a PG Certicate from MICA. • Certicate of completion awarded by MICA, Ahmedabad. • 3 day On Campus module at MICA Ahmedabad during the program , where students can interact with faculties face to face and also experience the prestigious campus real time. • Gain MICA Alumni status on the successful completion of the program. • Develop requisite skills for working in the market research & data analytics industry through use of tools like SAS and SPSS – two of the most popular tools in this area. • Develop a sound theoretical framework with insight into practical implementations. • Opportunity to learn major aspects of working in the industry. • Fully virtual program with LIVE online, instructor led interactive lectures that provides a “real” classroom experience in a “virtual" environment. No isolated learning experience. • Convenient schedules for working professionals. • Lectures imparted by specially selected, eminent, core faculty from MICA and practicing Industry Experts. • Specically designed for working executives with all the exibility benets of Virtual Learning. • Quality interactions and increased peer group learning. Virtual classrooms that allow for active interactions with other fellow students and faculty Technology Benets of Talentedge. • Seamless technology that can transmit lecture videos eectively at home broadband connection of 512 kbps. • User friendly and easy to use technology interface. No expensive and time consuming software/hardware installations required at your end. • In the event that students miss attending the LIVE lecture on the Virtual Classroom for some reason, students will be granted access to the recorded sessions for a specied number of days/times. • TALENTEDGE’s Cloud Campus – Students on our virtual social learning platform are provided access to program presentations, projects, case studies, assignments and other reference materials as applicable for specied program. Students can raise questions and doubts either real time during the live class or oine through the Cloud Campus. • Learn from Anywhere – No need to travel to an institute or training center. Learning continues even if you are traveling or not available at any specic location. You may also learn from the comfort of your home. Syllabus The Post Graduate Certicate Program in Market Research and Data Analytics will include lectures and learning material on the following topics. Module 1 - Introduction to market research & data analytics • Market research • Role of market research & data analytics • Data analytics for management • Data collection - primary and secondary • Preparing data sheet & data processing • Data summarization: tabulation, cross tabulation, frequency distribution • Analysis of variance Module 2 - Multivariate data Analysis-I • Regression analysis • Simple and multiple regression analysis • Logistic regression • Cluster analysis • Tree classication • Factor analysis Module 3 - Multivariate data analysis-II • Conjoint analysis • Correspondence analysis • Advanced multivariate data analysis – Neural network models & structural equation models Module 4 - Forecasting methods • Moving average and Exponential methods • Decomposition method • ARIMA models Module 5 - Emerging trends in Market Research • Recent developments and application areas in Marketing Research. Module 6 – Statistical Packages and Teaching Pedagogy • Content will be taught through statistical packages; SPSS/PASW, PSPP, R, and SAS • Participants will be given assignments for hands-on learning of packages • Case studies will be discussed for some of the topics. Module 7 – Project • Participants are expected to develop their own project, collect data and prepare a project report. Program Faculty Dr. Sunita Mall Dr. Sunita Mall has her Ph.D in Statistics from Dept. of Statistics, Utkal University. She has her M.Phil and M.A. from Dept. of Statistics, Utkal University. She did MBA (Distance) from Sikkim Manipal University. She has previously worked with Narsee Monjee Institute of Management Studies University, Mumbai. Her teaching interests are Quantitative Techniques, Operations Research, Operations Management, Research Methodology and Multivariate Analysis. She has contributed her research to peer reviewed journals, book chapters, Monographs, National and International Conferences. Sunita's research interest includes Analytics in Financial Institutions, Risk Management, Market Research and Consumer Behaviour. Apart from academics and research Sunita enjoys writing poems, playing CASIO, sketching, reading books and novels and doing social work. She has also been felicitated by the Hon'ble Governor of Odisha for her contribution to the welfare of the society. Dr. Vina Vani Dr. Vina Vani has a Ph.D. in Statistics and has over 35 years of experience in research and training. She has been associated with MICA since 2008. Dr. Vani is a core team member of the MICA market ratings developed by MICA. She has retired from MICA as a Professor in Quantitative Techniques. She has organized several programs in the areas of Data Analytics and Quality Management. Apart from MICA, she has also lent her expertise to other institutes including the S. P. Jain Institute of Management, IRMA, CEPT, University of Illinois, Fore School of Management, IGNOU and Gujarat University, amongst others. Her papers and presentations are highly sought after in national and international conferences of repute. She has also managed advanced professional programs in Market Research & Data Analytics for leading corporates. Other faculty members and guest faculty involved in the program include: Rahul Nawab, Founder & CEO, IQR Analytics Prof. Amit Saraswat, Vice President – Data Science, Lending Kart Mr. Yusof Ahmad, Head - Research and Analytics, High Beam Global Vishal Merchant, Sector Lead, TCS Ankita Rebello, Senior Analyst, IQR Pedagogy The primary method of instruction will be through LIVE lectures that will be delivered online via internet to participant desktops/laptops or classrooms. The lectures will be delivered by eminent faculty from MICA. The entire approach of this program is to impart domain expertise in market research & data analytics. It will follow a step-by-step approach, in which theoretical concepts will be followed by case studies and practical implementations. Sessions are designed to be interactive and participative. Program participants will be encouraged to use statistical packages for working on hands-on case studies. The program also covers usage of SPSS and SAS, including writing SAS codes and deriving output. All enrolled students will also be provided access to the Cloud Campus through which students may access other learning aids, reference materials and assessments, case studies, projects and assignments as appropriate. Throughout the duration of the program, students will have the exibility to reach out to the Professors, real time during the class or oine via the Cloud Campus to raise questions and clear their doubts. Who Should Attend • Marketing and Market Research professionals seeking to gain domain expertise in market research and data analytics. • Working executives who require hands on knowledge of statistical tools to perform data analytics. • Marketers, Business Heads and Business Unit Leaders who wish to rely on scientic approaches to assist in strategic decision making. • Young enthusiasts who wish to embark on a career in this much sought after knowledge area. Eligibility • For Indian Participants - Graduates from a recognized university (UGC/AICTE/DEC/AIU/State Government) in any discipline. • For International Participants - Graduation or equivalent degree from any recognized University or Institution in their respective country. Program Details • Program Commencement: 25 August 2018 • Duration: 1 year • Schedule of Classes: 1.5 hours on Saturday and Sunday 12.00 pm to 1.30 pm IST. Sessions by Industry Experts/Guest Faculty may be scheduled on weekday evenings • For Indian Participants: INR 94,000 + GST • For International Participants: USD 1900 • Instalment options available How to Apply For admissions, students can register at : www.talentedge.in For More Details Students can write to us at: [email protected] or call us at: +91- 9711637950 Talentedge, Plot 21, 5th oor, Sector 32, Gurgaon - 122001..
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