Brand Identity Guidelines 2014 Contents

GLOBAL POWER TECHNOLOGIES

BRAND IDENTITY GUIDELINES 2014 CONTENTS

3 Introduction 4 Logo 5 Logo Colors & Background 6 Clear Space 7 Tagline Use 8 Color Palette 9 Typography 10 Incorrect Use 11 Visual System Overview 12 Backgrounds

MEDIA GENESIS GGPT BRAND IDENTITY GUIDELINES 2 INTRODUCTION

Gentherm Global Performance Technologies (GGPT) Brand Positioning In 2014, Northville, MI-based Gentherm, a global developer and marketer Gentherm makes possible a new generation of energy effi cient products by of innovative thermal management technologies, acquired Global inventing and perfecting thermal technology and its applications. Harnessing Thermoelectric, Inc., the world’s market leader in industrial thermoelectric comprehensive thermal expertise, global resources and operational generator systems and remote power generation. excellence, Gentherm dependably delivers elegant solutions tailored to what customers want today and will need tomorrow. Gentherm Global Power Technologies (GGPT) offers solutions based on industrial gensets, hybrids, photovoltaics, grid-connected systems and Tagline combined heat and power systems. Power Where You Need It.

Managing the Brand These GGPT brand guidelines should be followed faithfully for all printed and electronic communications. Why is this important? Showcasing the corporate symbols in a consistent manner helps customers become familiar with the corporate logo and maintains overall brand consistency and stability.

The logo and its specific color scheme should be used for stationary, websites, forums, letterhead, CD Jackets, labels, envelopes, t-shirts, and any other item that can be branded with the GGPT logo.

MEDIA GENESIS GGPT BRAND IDENTITY GUIDELINES 3 LOGO

Gentherm + Global Power Technologies In 2014, Gentherm acquired Global Thermoelectric Inc. (GTE). This acquisition is now known as Gentherm Global Power Technologies (GGPT). The GGPT brand represents the power generation initiatives and will offer additional expertise in thermoelectric generators in order to grow the business in new markets.

In Use The Gentherm Global Power Technologies logo is the LogoType Symbol primary mark. It should be used on all mediums when applicable.

Style and Format When utilizing the logo in various mediums: 1. The Gentherm and Global Power Technologies names appear in all caps. 2. The Gentherm and Global Power Technologies are both represented in Locator font. 3. The Gentherm name is always 14 pixels larger than GLOBAL POWER TECHNOLOGIES Global Power Technologies.

MEDIA GENESIS GGPT BRAND IDENTITY GUIDELINES 4 LOGO COLORS & BACKGROUND

The logo may only be reproduced in one of the Preferred: Full–Color Logo on White variations shown at right: full-color; one-color in Black, Orange or Purple; or reversed to white from a dark background.

Color is a powerful means of visual identification. Consistent use of our identity colors, Gentherm Purple and Gentherm Orange, will build visibility GLOBAL POWER TECHNOLOGIES and recognition for the Gentherm brand and its personality.

The logo may only be reproduced in one of the One–Color Logo Black variations shown at right: full-color; one-color in Black, Orange or Purple; or reversed to white from a dark background.

The logo must never be altered, modified or recreated. Any attempt to modify or alter our logo is a direct violation of our brand standards. GLOBAL POWER TECHNOLOGIES

One–Color white Logo on Color

GLOBAL POWER TECHNOLOGIES

MEDIA GENESIS GGPT BRAND IDENTITY GUIDELINES 5 BREATHING ROOM

The example shown represents the minimum clear space. (Clear space equals the CAP height of the “T” in Gentherm.) Clear space exceptions may be based on specific application requirements (e.g., signage, promotional items). GLOBAL POWER TECHNOLOGIES POWER GLOBAL

GLOBAL POWER TECHNOLOGIES GLOBAL POWER TECHNOLOGIES POWER GLOBAL GLOBAL POWER TECHNOLOGIES GLOBAL POWER TECHNOLOGIES

MEDIA GENESIS GGPT BRAND IDENTITY GUIDELINES 6 TAGLINE USE

The Gentherm tagline is an additional brand Tagline expression that complements the Gentherm logo. It may be used on any branded area (e.g. page, POWER WHERE YOU NEED IT. screen, slide) where the Gentherm logo appears.

The tagline is always set in Locator Regular all caps, POWER WHERE YOU NEED IT. and may be on one line or stacked, aligned left. Typical placement is across the branded area from POWER WHERE the logo. A good way to feature the tagline is to place YOU NEED IT. it within a gradient panel that is part of the page design. POWER WHERE As a branding element the tagline should appear YOU NEED IT. only in Gentherm Purple or Orange, or reversed out of the gradient.

Examples

MEDIA GENESIS GGPT BRAND IDENTITY GUIDELINES 7 COLOR PALETTE

PRIMARY COLOR

The color palette consists of Gentherm Purple, GENTHERM PURPLE GENTHERM ORANGE Gentherm Orange, and accent colors that CMYK 81/96/20/7 0/70/100/0 complement the logo. RGB 84/49/119 240/90/34 HEX 543177 F05A22 PANTONE 7680C 1665C The visual system is highlighted further by a gradient that is an important part of the Gentherm identity.

1) Use CMYK for everything EXCEPT on-screen viewing and office printing of documents. Use of CMYK includes T-shirts, banners, signage, customer giveaways, etc.

2) Use RGB for on-screen viewing and office printing SECONDARY COLOR of documents. SYSTEM GRADIEN T

FOUR-COLOR SYSTEM GRADIENT

GENTHERM BLUE GENTHERM RED GENTHERM YELLOW GENTHERM GREY Location gradient points 100/95/0/1 5 0/55/100 /5 0/1/0/51 5% > 30% > 60% > 95% CMYK 15/100 /85/20 RGB 46/41/106 173/25/44 233/132/29 145/145/149 HEX 2E296A C11A2F F6921E 919195 PANTONE 2745C 186C 144C Cool Gray 9

BLACK WHIT E 0/0/0/100 0/0/0/0 0/0/0 255/255/255 00000 0 FFFFFF

BLUE PURPLE RED YELLOW 100/95/0/15 61/100 /25/10 10/100 /92/2 0/50/100 /0 CMYK 46/41/106 118/37/109 214/31/46 246/146/32 RGB 2E296A 76256D D71F2E F69220 HEX

MEDIA GENESIS GGPT BRAND IDENTITY GUIDELINES 8 TYPOGRAPHY

Use Locator for all professionaly produced Gentherm materials. The Locator family includes many weights (plus italics) for greater consistency and simplicity of implementation. Note: Do not LOCATOR substitute any other typeface for the approved Locator typeface. ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Purchasing fonts Locator is available in open type (OT) and 1234567890!“#$%&’ ()*+,. /:;<=>?@[\]^ _`{|}~ available from fontbook. http://www.fontbook.com Light abcdefghijklmnopqrstuvwxyz Office desktop applications Use Verdana, which is a standard “system” Bold font found on all computers, for all online and abcdefghijklmnopqrstuvwxyz general office desktop applications, including PowerPoint® and Microsoft Word®. Black abcdefghijklmnopqrstuvwxyz

MEDIA GENESIS GGPT BRAND IDENTITY GUIDELINES 9 INCORRECT USE

Use Locator for all professionally produced Gentherm materials. The Locator family includes many weights (plus italics) for greater consistency and simplicity of implementation. Note: GLOBAL POWER TECHNOLOGIES GLOBAL POWER TECHNOLOGIES Do not substitute any other typeface for the approved Locator typeface. Do not stretch the logo. Do not put a drop shadow on the logo.

GLOBAL POWER TECHNOLOGIES GLOBAL POWER TECHNOLOGIES Do not cut off the logo. Do not change the opacity of the logo.

GLOBAL POWER TECHNOLOGIES

Do not change the color of the logo. Do not put the colored logo on a colored background.

MEDIA GENESIS GGPT BRAND IDENTITY GUIDELINES 10 VISUAL SYSTEM OVERVIEW

PRODUCTS PRESENCE LOCATIONS

GLOBAL POWER TECHNOLOGIES Odelzhausen, Germany Augsburg, Germany Vinogradiv, Ukraine Pilisszentivan, Hungary Ta’Xbiex, Malta Amman, Jordan Model 5220 Thermoelectric Generators Gentherm Head Office GTE Head Office Model 8550 Thermoelectric Generators World Headquarters #9, 3700 - 78th Avenue SE Global Thermoelectric’s Model 5220 Thermoelectric Generator contains no Gentherm Gentherm GenthermModel 5030Gentherm Thermoelectric Generators 21680 Haggerty Road Calgary, Alberta moving parts. It is a reliable, low maintenance source of DC electrical power Seats Cup Holders Beds TED Technology Global Thermoelectric’s Model 8550 Thermoelectric Generator contains no for any application where regular utilities are unavailable or unreliable. Suite 101 Canada T2C 2L8 Model 5120 Thermoelectric Generators Langfang, China Northville - movingMI, USA parts. It is a reliable, low maintenance source of DC electrical power Global Thermoelectric’s Model 5030 Thermoelectric Generator contains no Shanghai, China Northville, MI 48167 Power Speci ations Azusa - CA,for USA any application where regular utilities are unavailable or unreliable. Global Thermoelectric’s Model 5120 Thermoelectric Generator contains no Shenzhen, China moving parts. It is a reliable,Power low Rating maintenance at 20ºC Del source Rio - TX, of USA DC electrical power moving parts. It is a reliable, low maintenance source of DC electrical power Tokyo, Japan Bassano, Canada for anyfor any application application where whereregular utilities195 regular Watts are unavailable at 12utilities Volts or unreliable. are unavailablePower or unreliable. Specifications Anyang, South Korea Windsor, Canada How will this improve existing What are the benefits 178 Watts at 24 Volts Asan, South Korea The two companies are represented in over 10 countries. Power Specifiations Acuna, MexicoPower Rating at 20ºC Ulsan, South Korea Gentherm has acquired Gentherm has acquiredPower Rating at 20ºC Calgary, Canada480 Watts at 12 Volts GTE customer business? of this change? 120 Watts at 6.7 Volts Electrical Beijing, China Power Specifiations Houston - TX, USA 108 Watts at 12 Volts Adjustment: 12 V 12 -18 Volts 550 Watts at 24 Volts GENTHERM FACILITIES We will work together to improve Resources of a bigger organization Power108 WattsRating at 24 Volts at 20ºC 24 V 24 - 30 Volts 480 Watts at 48 Volts 108 Watts at 48 Volts Northville – MI, USA Engineering 21 Watts at 12 Volts Global Thermoelectric current business and products. We are allowing for faster product development Global Thermoelectric Reverse current protection included. Headquarters Electrical GTE GTE GTE GTE Electrical Ta’Xbiex, Malta 21 WattsAdjustment: at 24 Volts 6.7V up to 11 Volts GENTHERM FACILITIES GLOBAL THERMOELECTRIC FACILITIES Engineering 5030 Generator 5120 Generator 5220 Generator 12 V 8550 12 -18 Generator Volts Adjustment: 12 V 12 -18 Volts Administration ramping up operations and growing and an established global footprint for Standard Features Output: Terminal block which accepts up to 8 AWG wire. Opening for 24 V 24 - 30 Volts Sales & Support GPT will operate as a subsidiary, allowing GPT will operate as a subsidiary,Standard Featuresallowing• Automatic Spark Ignition (SI) 3/4” conduit in the base of the cabinet. 24 V 24 - 30 Volts • Automatic Spark Ignition (SI) 48 V 48 - 60 Volts Langfang, China • Automatic Fuel Shut-oﬀ (SO) internationally to enhance our reliability local client support. • Automatic Fuel Shut-off (SO) Electrical 48 V 48 - 60 Volts Irwindale – CA, USA • Fuel Filter Manufacturing • Fuel Filter Fuel • Low Voltage Alarm ReverseContacts current (VSR) protection included. Engineering • Low Voltage Alarm Contacts (VSR) Adjustment:Standard Features 12 V 12 -18 Volts 3 3 • Volt & Amp Meter Natural Gas: 19.7 m /day (700Reverse Sft /day) current protection included. Engineering us to continue handling our business with for you in the future. us to continue handling our business• Volt & Amp Meter with Standard Features Output: Terminal block which accepts up to 8 AWG wire. Opening for 3 3 Sales & Support • Automatic Spark 24 V Ignition 24 (SI) - 30 Volts 1000 BTU/Sft (37.7 MJ/SM ) gas Sales & Support Optional Features Optional Features • 3/4” Automatic conduit in theFuel base Shut-off of the cabinet. (SO) max 115 mg/Sm3 (~170 ppm) H S • Automatic Spark Ignition (SI) 2 FUTURE PAST• Cathodic Protection Interface• Cathodic Protection Interface PRESENTOutput:3 Terminal block which accepts up to 8 AWG wire. Opening for 3/4” Azusa – CA, USA max 120 mg/Sm H O • Fuel Filter 2 Shanghai, China • Pole Mount or bench stand • Pole Mount or BenchFuel stand max 1% free O our customer. our customer.• Automatic Fuel Shut-off (SO) 2 • Corrosive Environmental Fuel System 3 3 conduit inthe base of the cabinet. Engineering • Corrosive EnvironmentReverseNatural Fuel currentGas:• System Low Voltage protection Alarm 8.8 m /day Contacts included. (311 Sft /day)(VSR) of Std. Manufacturing • Flame Arrestor Propane: 28.0 l/day (7.4 US gal/day) Based on the strategic alignment of Both GENTHERM• Marine and Service GLOBAL 1000 BTU/Sft3 (37.7 MJ/SM3) gas Together the companies will have over • Fuel Filter • Marine Service Max. Supply3 Pressure: 345 kPa (50 psi) Engineering max 115 mg/Sm (~170 ppm) H2S Augsburg, Germany Optional Featuresmax 120 mg/Sm3 H O Fuel the two organizations, we anticipate Min. Supply2 Pressure: 165 kPa (24 psi) • Low Voltage AlarmTHERMOELECTRIC ContactsNote: (VSR) Specifications shown areNote: for standard Specifications are market shown are for standard leaders 8,000+ staff, will ship over 40 million Sales & Support Sales & Support • Cathodic Protection max 1% Interfacefree O 3 3 configurations. Global Thermoelectric’sconfigurations. Output: Global Thermoelectric’s Terminal block whichFuel Connection:2 accepts up to1/4” 10 MNPT AWG Naturalwire. Opening Gas: for 48.0 m /day (1695 Sft /day) Propane: 11.4 l/day (3.0 US gal/day) Integrated Systems EngineeringIntegrated Department Systems is Engineering• Bench Department Stand is continued growth by leveraging our and innovators in their respective fields. thermal comfort products, and will3 3 Tokyo, Japan available to design custom voltages, fuel supply Max. Supply Pressure: 172 kPa (25 psi) 1000 BTU/Sft (37.7 MJ/SM ) gas Tokyo, Japan available to design custom voltages,• 3/4”Ethylene fuel conduit supply fuelled in the base of the cabinet. Optional Features systems and non-standard operatingsystems tempera- and non-standardMin. Supply operating Pressure: tempera- 69 kPaEnvironmental (10 psi) 3 max 115 mg/Sm (~170 ppm) H2S combined workforces, leadership and Sales & Support Sales & Support tures. Fuel Connection:• Operation over 1/4” 4000 MNPT m elevation approach US$800 million in revenue. tures. Ambient Operation Temperature: Max. 45ºC (115ºF) Min. -40ºC (-40ºF). 3 • Pole Mount or bench stand max 120 mg/Sm H2O Operating Conditions: Unsheltered operation facilities to support this business. Seoul, South Korea Seoul, South Korea FuelEnvironmental max 1% free O2 GLOBAL • Corrosive Environmental Fuel System Note: Specifications Pleaseshown contact are for Global standard for operating conditions below -40ºC or above +45ºC. Ambient Operation Temperature: Max. 45ºC (115ºF) Min. -40ºC (-40ºF). Propane: 76.0l/day (20.1 US gal/day) Sales & Support Sales & Support GENTHERM Natural Gas:configurations. Global Thermoelectric’s 2.1 m3/day (74 Sft3/day) THERMOELECTRIC Operating Conditions: Unsheltered operation Integrated Systems Engineering Department is Max. Supply Pressure: 172 kPa (25 psi) Please contact Global for operatingMaterials conditions below of Construction -40ºC or above3 +45ºC. 3 Windsor, Canada A leader in thermal technology, we Note: Specifications shown are for standard 1000 BTU/Sft (37.7 MJ/SM ) gas GTE FACILITIES Offers solutions based on industrial available to design customCabinet: voltages, fuel 304 SSsupply Min. Supply Pressure (NG): 103 kPa (15 psi) Engineering Materials of Construction max 115 mg/Sm3 (~170 ppm) H S design, develop, and manufacture configurations. Global Thermoelectric’s systems and non-standardCooling operating Type: Naturaltempera- Convection Min. Supply2 Pressure (LPG): 140 kPa (20 psi) gensets, hybrids, photovoltaics, grid- Cabinet: 304 SS 3 Houston, Texas Sales & Support heating, cooling, and ventilating tures. Fuel System:max 120 mg/Sm Brass, AluminumH2O & SS Integrated Systems Engineering Department“The addition is of GlobalCooling Thermoelectric Type: Natural Convectionto the “Global ThermoelectricFuel Connection: to the Gentherm 1/4” MNPT family “Our presence in strategic markets and our roadmap connected systems and combined heat Fuel System: Brass, Aluminum & SS U.S. Office devices for diverse global markets. max 1% free O2 Acuna, Mexico and power systems. available to design custom voltages, fuelGentherm supply family is a “prime example of our Certi ed To CSA Std T.I.L. R-10“supportsRev 01-12 the power generation initiatives of our to increasingly efficient thermal technology Propane: 3.0 l/day (0.8 US gal/day) Rev 01-14 Amman, Jordan Manufacturing ongoing initiative to grow and become a more advancedEnvironmental technology group, offering additional positions us to be able to create new products and systems and non-standard operating tempera- Middle East Office diverse and capableMax. company Supply through Pressure: strategic 172 kPa (25 psi) expertiseAmbient in thermoelectric Operation Temperature:generators and Max. 45ºC (115ºF) Min. -40ºC (-40ºF). better deliver a range of solutions to our existing Del Rio – TX, USA tures. Operating Conditions: Unsheltered operation acquisitions.” Min. Supply Pressure: 69 kPa (10 psi) providing us with access to a number of new clientele.” Beijing, China Stock Please contact Global for operating conditions below -40ºC or above +45ºC. China Office Fuel Connection: 1/4” MNPT industrial and commercial markets.” James Bolen / President of GPT Dan Coker / President & CEO of Gentherm Materials of Construction Environmental Cabinet: 304 SS Ambient Operation Temperature: Max. 45ºC (115ºF) Min.Cooling -40ºC Type: (-40ºF). Natural Convection Fuel System: Brass, Aluminum & SS Operating Conditions: Unsheltered operation Please contact Global for operating conditions below -40ºC or above +45ºC. Rev 01-12

Materials of Construction Cabinet: Aluminum Cooling Type: Natural Convection Fuel System: Brass, Aluminum & SS Rev 01-13 MEDIA GENESIS GGPT BRAND IDENTITY GUIDELINES 11 BACKGROUNDS

The following backgrounds are the approved backgrounds that are used on various GGPT collateral, such as Powerpoint presentations, letterhead, and business cards.

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